Industry News

Triton Digital Releases March Streaming Rankers

Triton Digital releases its rankers of the top streaming publishers for March 2023 (Mon-Sun 6AM-12MID), based on Average Active Sessions. iHeartRadio remains in the #1 spot with 310,462 Average Active Sessions,im followed by NPR Member Stations at #2 (76,679 AAS) and Audacy at #3 (57,595). Cumulus Streaming Network was #4 (42,504 AAS). Beasley Broadcasting Corporate ranked #6 (19,635 AAS), Hubbard Broadcasting was #8 (15,635 AAS), and Salem Communications ranked #11 (8,738 AAS). See the complete ranker here.

Industry News

TALKERS News Notes

iHeartMedia and P&G are again joining forces during Pride Month for the return of “Can’t Cancel Pride 2023 – The Future Starts Now,” an evening recognizing the LGBTQ+ community and celebrating organizations creating a more inclusive and equal world. The special event will feature performances from some of today’s hottest artists and appearances from influential voices in the LGBTQ+ community June 15 at the iHeartRadio Theater Los Angeles and remote locations across the country.

Award-winning public media journalist Tonya Mosley is been named co-host of “Fresh Air with Terry Gross,” the interview program produced by WHYY, Philadelphia and distributed by NPR. Terry Gross continues as executive producer and host. Mosley is a correspondent and former host of “Here & Now,” the midday radio show from NPR and WBUR, Boston, and the creator and host of the podcast “Truth Be Told.” She has been a regular contributing interviewer for Fresh Air since 2021.

Today, WNYC and Gothamist announced the new, thrice-daily podcast “NYC NOW.” The programs will present breaking news, top headlines, and in-depth coverage in three audio updates throughout the day. Each episode features WNYC and Gothamist reporters, editors, producers and hosts around New York City and across the region. “NYC NOW” is updated throughout the day in three, three-to-10 minute segments – morning headlines: WNYC newscasts available on-demand and on the go, midday news: expanded coverage of developing news stories, and evening roundup: a full collection of the day’s local news.

Industry News

Beasley’s 2023 First Quarter Net Revenue Rises 3.7%

Reporting its operating results for the first quarter of 2023, Beasley Broadcast Group (parent of Beasley Media Group) announces net revenue of $57.8 million, an increase of 3.7% over the same period in 2022 that the company says reflects “a year-over-year increase in digital revenue, local spot revenue and network revenue, partially offset by a decrease in national spot revenue, related to continued softness in the national agency business.” Beasley reports operating income of $400,000 in Q1 of 2023, compared to the operating loss of $2.7 million reported in Q1 of 2022. The company also reports a reduced net loss of $3.5 millionim compared to the net loss of $3.7 million in Q1 of 2022. Beasley CEO Caroline Beasley states, “Beasley’s strong first quarter financial operating results highlight our continued local audio leadership and the ongoing success of our digital transformation and revenue diversification initiatives which are driving top-line and SOI (station operating income) growth. Despite ongoing challenges related to the economy and softness in the national spot market, Beasley generated healthy growth across its digital, local audio, and network revenue sources, as reflected by the 3.7% increase in first quarter net revenues to $57.8 million. Top-imline growth was the primary factor contributing to an impressive 21% year-over-year increase in SOI to $7.1 million. Our digital strategy delivered first quarter digital revenue growth of 27.8% year-over-year and accounted for 17.3% of total first quarter revenue. Similar to recent quarters, strong digital revenue performance was driven by Beasley’s organic content creation initiatives and the roll-out of our tailored web services. Beasley continues to see accelerating demand from consumers for our innovative digital content, with our unique digital users more than doubling over the prior year quarter, resulting in a more than 90% year-over-year increase in sellable digital impressions. We believe we remain on path for this revenue source to reach 20% of total revenue by 2023 year-end.” Total outstanding debt as of March 31, 2023 was $290 million, and first quarter interest expense slightly declined to $6.6 million. Beasley had $35.9 million of cash and cash equivalents on hand at quarter end. We intend to keep our cash on the balance sheet in order to maintain our strong liquidity position, while we monitor the economic environment.”

Industry News

Dr. Asa Andrew Partners with NFL Alumni Health

Rising multi-platform talk media star and talk radio personality Asa Andrew, M.D. (known to his fans as Doctor Asa) is partnering with the newest division of the NFL, called NFL Alumni Health. Doctor Asa’s parent full-service media company, Asa Media is now the official media partner, outlet, and overall voice for NFL Alumni Health. Under the new agreement, Asa Media will create exclusive content for all digital, social media, reality docu-series, radio, television, and podcasts for NFL Alumni Health to tell their story. Doctor Asa, whoseim syndicated radio health-based talk show continues to gain affiliates, was recently appointed the role of “ringside physician” for Impact Wrestling which doubles as a serious medical position as well as an entertainment position. Doctor Asa tells TALKERS, “The NFL, just like combat sports, includes years of high-impact play, raising concerns for long-term wellness. Concussions, joint injuries, cardiovascular health, obesity, and neurological complications are the norm as the average career for iman NFL player is very short.” Doctor Asa will be speaking and educating as the leading health and wellness voice for NFL Franchises and Alumni with strategies for optimal health, performance, and longevity. He continues, “The NFL is a worldwide sports giant with some of the greatest athletes. The players are the ones we need to make sure are in the best position to enter the sport well and exit with their greatest win, their health. NFL Alumni Health has a passion to educate the players for better current play health and longevity choices which creates a better post-play outcome. Many former NFL Alumni Players are losing quality of life and facing serious health challenges. NFL Alumni Health is on a mission to create a better way. I’m here to be the voice, the storyteller, and catalyst to inspire the NFL and its Alumni, and influence others to reach their potential and becoming the best version of themselves.” Dr. Asa Andrew will be speaking on “The Big Picture” panel at TALKERS 2023, June 2 at Hofstra University.

Industry News

TALKERS News Notes

Audacy announces it will report its 2023 first quarter financial results before the market opens on Wednesday, May 10. The company will host a conference call and simultaneous webcast at 10:00 am ET that morning to review the results and recent progress against its strategic initiatives.

Hillsdale College announces the launch of the new podcast, “The Larry P. Arnn Show,” hosted by college president Larry Arnn who interviews distinguished guests to Hillsdale’s campus. It’s one of the school’s programs on its new integrated Hillsdale College Podcast Network that also features “The Radio Free Hillsdale Hour,” “The Hillsdale Dialogues,” and “The Hillsdale College K-12 Classical Education Podcast.” The show’s first guest is Florida Governor Ron DeSantis, who visited Hillsdale’s campus on April 6.

PodcastOne launches the new podcast “Turtle Time with Ramona and Avery” starring reality television’s Ramona Singer and her daughter, Avery. PodcastOne president Kit Gray states, “We are thrilled to welcome Ramona and Avery to PodcastOne. Their mother-daughter relationship is enviable, and audiences will be wowed by their podcast. ‘Turtle Time’ is perfect for our platform, our audiences and our advertisers, all of whom have made it clear that this is the sort of content that they are looking for in podcasting.”

Audacy is gearing up for the 2023 NFL Draft with tomorrow evening’s “Audacy Draft Show” starring NFL Insiders Brian Baldinger and Jason LaCanfora, and produced by 2400Sports. Additionally, more than 12 of Audacy’s owned sports talk stations will have their own live and local draft shows, breaking down the first round for fans in several markets including Baltimore (WJZ-FM), Boston (WEEI-AM/FM), Buffalo (WGR-AM), Chicago (WSCR-AM), Cleveland (WKRK-FM), Dallas (KRLD-FM), Detroit (WXYT-AM), Houston (KILT-AM), Kansas City (KCSP-AM), New Orleans (WWL-AM/FM), Philadelphia (WIP-FM), Pittsburgh (KDKA-FM), and Washington DC (WTEM-AM), with many of those shows being available live in the Audacy app.

Industry News

Industry Analyzes Tucker Carlson and Don Lemon Exits

The news/talk media industry spent Monday afternoon digesting the one-two punch that FOX News and Tucker Carlson had parted ways and that CNN had fired longtime anchor and host Don Lemon. Whileimage conservatives were likely to cheer the news of Lemon’s dismissal, the Carlson departure was far more nuanced as it came a week after FOX agreed to a $787 million settlement with Dominion Voting Systems and after discovery in the case revealed imagetexts that offered a behind-the-scenes look at FOX News personalities’ frank opinions about the 2020 election, January 6, and their co-workers and bosses. The breaking news even prompted the vacationing Mike Gallagher to find a studio in London from which to do a special edition of his Salem Radio Network program today (4/25). Salem VP/news & talk programming Tom Tradup says, “Mike Gallagher’s programming instincts are second to none. Despite being on vacation overseas, he recognized the importance of the Tucker Carlson departure and insisted on parachuting back into his talk show to give listeners the chance to sound off of what likely will be one of the biggest political stories on 2023.”

Industry News

The 2023 Black Effect Podcast Festival

image

Premiere Networks syndicated morning personality Charlamagne Tha God and iHeartRadio presented the first-ever Black Effect Podcast Festival at Pullman Yards in Atlanta on Saturday (4/22) designed to “highlight, uplift and amplify Black voices in the podcast industry.” The festival brought together thousands of podcast fans with the Black Effect Podcast Network’s top talent for a day of live podcast recordings from Black Effect’s most popular shows including “The 85 South Show,” “WHOREible Decisions,” “Big Facts,” and a special joint taping with “Reasonably Shady,” and “Checking In with Michelle Williams.” Additionally, the event included panel discussions aimed at aspiring and mentoring podcasters in the Black community with leading content creators and media executives. Pictured above is Charlamagne Tha God (center) with Black Effect Podcast Network president Dollie S. Bishop (front row, second from left) and the Black Effect Podcast team.

Industry Views

Pending Business: You

By Steve Lapa
Lapcom Communications Corp
President

I’m one of the lucky ones. In my marketing work I get to speak with radio/audio sellers and managers around the country at companies privately and publicly owned, as well as that increasingly rare breed – the radio station owner/operator. They all share one common fault. Yes, I said fault. Can you guess what it is? Probably not, because you too may share the same fault.

I’m one of the lucky ones as I was warned about this early in my career. Before we look in the mirror, let’s recall what Harry Beckwith said in his 2011 book, You, Inc. His premise was, “The first thing you sell is yourself.” Having trained hundreds of high achievers, my experience is that premise is one of the most subjective statements you will ever hear. How do you sell yourself with grace and humility? How does your ability to sell yourself stand head and shoulders above the next seller on the Zoom call or in the advertiser’s office without over-the-top braggadocio? While on calls with one high achiever, there was always a pause point where that seller took a side bar that started with, “Believe me, I’ve been working for ____ for __years…..” Sound familiar?

After a few calls on the same advertiser, the tenure pitch gets stale. The focus on “me” gets confused with building credibility through proven performance. Sorry, but You, Inc needs an update.

You see the missing link – the fault most sellers and managers share – is the lack of investment in “You.” In plain English, most sellers and managers fail to invest in themselves. We fail to recognize it takes a financial and time investment to keep our skills sharp, our minds focused on performance, and our teams coordinated with a win-win attitude.

There is a reason why high-level tennis professionals work and compete under the watchful eyes of well-compensated coaches and trainers. Pick a competitive career, from sports to entertainment, and somewhere in the mix you will find a coach, mentor, or trainer paid to help improve performance. But rarely will you find a seller or manager in the highly competitive radio/audio sales space investing in improving performance. Sorry to all you managers reading this, but who is coaching you?

Books, seminars, videos, online programs were and are still part of “stay sharp, stay current” training. Sales and managing sales departments is a moving target with change built into every day. Recruitment, strategy and digital dynamics move ahead with or without you. It is never too late to understand the investment necessary in “You” to keep sales and sales management skills improving every day.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Ryan Maguire Joins Westwood One as VP of Affiliate Sales for Sports

Cumulus Media’s Westwood One announces that Ryan Maguire joins the company as vice president of affiliate sales for Sports. In his new role, Maguire will oversee the distribution and marketing of all Westwood One’s sports programming including its portfolio of sports events with the NFL, March Madness, NCAA Football, Masters, plus sports talk networks CBS Sports Radio and BetQL. Maguire reports to Stuart Greenblatt, SVP of affiliate sales for Westwood One. Maguire, who has served in management roles at stations including WMVP, Chicago; WQAM, Miami; KDKA, Pittsburgh; and KIRO-AM, Seattle, says, “I’m thrilled to have the opportunity to work with Westwood One Sports. They have long established themselves as best-in-class content curators and syndicators. I’m excited to team with our affiliate stations and partners to help them achieve success utilizing our many assets.”

Industry News

Rounds Three and Four of March PPMs Released

Rounds three and four of Nielsen Audio’s March 2023 PPM survey have been released for 24 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2023 sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Portland, Alpha Media news/talk KXL-FM falls 1.3 shares to a 5.7 share (weekly, 6+ AQH share) but stays in the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips a full share for a 2.4 share finish that leaves it ranked #16. Bonneville’s Salt Lake City news/talk KSL-AM/FM adds one-tenth for a 5.1 finish that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM dips three-tenths to finish the survey with a 4.8 share good for the #6 rank. And in Milwaukee, iHeartMedia news/talk WISN falls one-tenth to a 9.7 share that leaves it ranked #2, while Good Karma Brands’ news/talk WTMJ rises four-tenths for a 7.4 share repeating in the #4 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Mark Kaye Show Giving Away Twitter Blue Checks

WOKV-FM, Jacksonville-based, syndicated talk host Mark Kaye is helping listeners get those coveted “blue check marks” for their Twitter accounts. The day after millions of legacy-verified accounts lost their checks, Kaye announced his contest to give away five Twitter Blue subscriptions to listeners who can explain why they are most deserving of the prize. Kaye says, “We are always looking for fun and unique ways to help our audience. Many of our listeners lost their blue check marks in the purge. Several others never had one to begin with. Either way, the twitter blue check mark has once again become a hot commodity and a major status symbol in the war to protect free speech. What better prize could we offer our listeners?” Kaye is giving away one subscription each day this week.

Industry News

Broadcasters Foundation Recognizes Industry Leaders

Last Wednesday (4/19), the Broadcasters Foundation of America held its Annual Breakfast and gave out six Leadership Awards, the Lowry Mays Excellence in Broadcasting Award, and the very special Chairman’s Award. Pictured above at the event are (from l-r): Steven Lanzano, president, Television Bureau of Advertising – Leadership Award; Deborah Parenti, president/publisher, Radio Ink/RBR+TVBR – Leadership Award; Scott Herman, chairman of the BFoA; Dan Mason, former CEO of CBS Radio and previous chairman of the BFoA – Lowry Mays Excellence in Broadcasting Award; Tim McCarthy, president of the BFoA; Jim Doyle, founder, JDA Media – Leadership Award; Debra O’Connell, president, networks, The Walt Disney Company – Leadership Award; Cindy Thompson, who accepted the posthumous Chairman’s Award on behalf of her husband Jim Thompson, who had been president of the BFoA; Heidi Raphael, chief communications officer, Beasley Media Group – Leadership Award; Jim Thompson, who also accepted on behalf of his father. Not pictured is Julie Talbot, president of Premiere Networks, who accepted the posthumous Leadership Award on behalf of Rush Limbaugh.

Ratings Takeaways

March 2023 PPM Ratings Takeaways — Rounds 3 and 4

March 2023 PPM Data – Information for the March 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.0 – 5.7, -1.3, locked in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.4 – 2.4, -1.0, #9 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 7.4, +.2, repeats at #3

KOPB’s internet stream 1.3 – 2.0, +.7, #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 8.7 – 10.2, +1.5

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KKCW (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: news/talk KXL and triple A KINK (-1.3)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.2, -.3, remains in fourth-place

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.0 – 2.6, +.6, #15 to #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.8, +.3, #13 to #11

Number One 6+: Beasley Media Group urban AC WBAV, third straight month, 8.7 – 7.9, -.8

Largest 6+ February 2023 – March 2023 Increase: gospel WPZS (+.9)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WRFX (-.9)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.7 – 3.6, -.1, #10 to #13

iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.3 – 3.4, +.1, continues at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.8, -.2, #15 to #18

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, third consecutive month, 8.9 – 7.8, -1.1

Largest 6+ February 2023 – March 2023 Increase: country KCYY (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies KONO-FM (-1.1)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.5 – 9.4, -.1, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.7 – 4.2, -.5, fifth to sixth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.2 – 1.3, +.1, steady at #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.8 – 3.5, -.3, ninth to tenth

Number One 6+: news/talk KFBK-AM & KFBK-FM, third month in succession, 9.5 – 9.4, -.1

Largest 6+ February 2023 – March 2023 Increase: rock KRXQ (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary KYMX (-.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.9 – 3.5, -.4, #10 to #13

KDKA-AM’s internet stream .9 – .7, -.2, flat at #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.0 – 6.8 +.8, locked in fourth place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.2 – 3.9, -.3, #9 to #12

Number One 6+: iHeartMedia classic hits-oldies WWSW, fourth month in a row, 11.3 – 10.8, -.5

Largest 6+ February 2023 – March 2023 Increase: country WDSY (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WWSW and hot AC WLTJ (-.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.0 – 5.1, +.1, sixth to fourth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.1 – 4.8, -.3, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.2 – 3.3, +.1, #14 to #11

Number One 6+: Bonneville adult contemporary KSFI, fifth straight month, 10.8 – 12.0, +1.2

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KSFI (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: hot AC KBZN (-1.2)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.3 – 2.0, -.3, #18 to #19

KMXB-HD3 cluster-mate KXNT “News Talk 840” 1.8 – 1.7, -.1, repeats at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.7, -.2, #19 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, sixth successive month, 9.3 – 10.0, +.7

Largest 6+ February 2023 – March 2023 Increase: regional Mexican KLUC-HD3 (+.8)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian KSOS and classic rock KXPT  (-.9)

Note: KDWN signed off on March 2; its news/talk programming segued to KMXB-HD3.

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.2 – 5.0, -.2, repeats in eighth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.0 – 3.7, -.3, #10 to #11

WTKS cluster-mate WFLF “Orlando News Radio” .6 – .7, +.1, #22 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.6 – 2.1, -.5, #15 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.5 – 8.9, +.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WCFB (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: country WWKA (-1.3)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 10.9 – 11.1, +.2, #1

cluster-mate WKRC “55 KRC The Talk Station” 4.1 – 3.3, -.8, #8 to #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.3 – 4.4, +.1, repeats in seventh-place

Number One 6+: news/talk WLW, 14th consecutive month, 10.9 – 11.1, +.2

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WGRR (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: news/talk WKRC (-.8)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers and Guardians) 5.1 – 5.2, +.1, anchored in tenth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.0 – 4.8, +.8, #12 to #11

WKRK’s internet stream 1.5 – 1.1, -.4, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.5 – 5.7, +.2 seventh to eighth

Number One 6+: iHeartMedia classic hits-oldies WMJI, fifth month in a row, 11.1 – 10.0, -1.1

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WENZ (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WMJI (-1.1)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.4, -.4, sixth to ninth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.2, -.1, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.0 – 2.1, -.9, #14 to #16

Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 5.0, +1.2, ninth to fifth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.1 – 8.3, +.2

Largest 6+ February 2023 – March 2023 Increase: country KFKF (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: sports talk KCSP (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.0, -.7, third to sixth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 5.8 – 6.2, +.4, fifth to fourth

Public Radio News/Talk: Ohio State University’s WOSU 7.2 – 6.2, -1.0, second to fourth

Number One 6+: iHeartMedia country WCOL, fifth straight month, 8.9 – 9.5, +.6

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WNND (+.9)

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WOSU (-1.0)

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.6, +.1, fifth to fourth

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” steady at 1.9, #19 to #18

Public Radio News/Talk: University of Texas’ KUT 5.6 – 5.3, -.3, fourth to fifth

Number One 6+: Waterloo Media Group adult hits KBPA, third month in succession, 9.6 – 8.7, -.9

Largest 6+ February 2023 – March 2023 Increase: classic rock KLBJ-FM (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: adult hits KBPA (-.9)

 RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.0 – 8.3, +.3, anchored in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 2.4 – 2.5, +.1, #14 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.1, +.4, #13 to #11

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.4 – 7.5, +.1, repeats in third-place

Number One 6+: Urban One urban AC WFXC, third straight month, 10.5 – 9.6, -.9

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WYMY (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WFXC (-.9)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.0 – 8.1, +.1, third to second

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” steady at 2.9, remains at #12

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .7, +.2, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.8 – 4.9, +.1, eighth to seventh

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 9.2 – 9.0, -.2

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WZRL (+.5)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WJJK (-1.3)

MILWAUKEE

 News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.8 – 9.7, -.1, first to second

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks and Brewers) 7.0 – 7.4, +.4, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.3, +.3, #18 to #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” flat at 1.1, #15 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.9 – 2.1, -1.8, #11 to #15

Wisconsin Educational Communications Board’s WHAD 1.1 – 1.0, -.1, #15 to #18

Number One 6+: Saga Communications classic rock WKLH, first month, 9.2 – 10.6, +1.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WJMR (+2.1)*

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WUWM (-1.8)

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 24 PPM-markets

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.6 – 6.9, +.3, repeats in fourth-place

iHeartMedia-owned WLAC “Talk Radio 1510” 1.1 – 1.0, -.1, #18 to #20

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.4 – 4.9, +.5, eighth to sixth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) flat at 1.1, anchored at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.0 – 2.8, -.2, continues at #12

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 14.3 – 14.7, +.4

Largest 6+ February 2023 – March 2023 Increase: country WSM-FM (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WUBT (-.5)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.9 – 6.0, +1.1, seventh to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, flat at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins and Celtics) 3.8 – 3.6, -.2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.3, -.2, #11 to #10

The internet stream of Cumulus Media’s WPRV “790 The Score” .1, #20; unlisted in February 2023

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.8 – 3.2, -.6, eighth to ninth

Rhode Island Public Radio’s WNPN 2.0 – 1.7, -.3, #13 to #14

Number One 6+: Cumulus Media adult contemporary WWLI, sixth month in succession, 8.2 – 9.8, +1.6

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WWLI (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WNBH (-1.2)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.6, #12 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” steady at .3, anchored at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” unchanged at 1.8, remains at #16

Sinclair’s WTAR “Sports Radio 850” flat at .3, stays at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, third straight month, 10.0 – 10.9, +.9

Largest 6+ February 2023 – March 2023 Increase: urban AC WVKL (+.9)

Largest 6+ February 2023 – March 2023 Decrease: country WGH-FM (-1.4)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.4 – 7.0 -.4, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.8 – 3.3, -.5, #10 to #11

Number One 6+: iHeartMedia country WQIK, first month, 9.2 – 8.7, -.5

Largest 6+ February 2023 – March 2023 Increase: rock WWJK (+.9)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WEJZ (-1.2)

 WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.9, -.2, #10 to #11

WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.6, +.1, #13 to #12

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -1.1, +.1, continues at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .7 – .5, -.2, #16 to #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.6 – 2.1, -.5, eighth to tenth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, second straight month, 10.2 – 10.4, +.2

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WLLY (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WMBX (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.9 – 5.1, +.2, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.4 – 2.6, +.2, #10 to #11

University of North Carolina at Chapel Hill-owned WUNC 1.5 – 1.3, -.2, repeats at #15

Number One 6+: Audacy adult hits WSMW, third month in a row, 12.5 – 12.8, +.3

Largest 6+ February 2023 – March 2023 Increase: CHR WKZL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WKRR (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.9 – 2.3, -.6, #13 to #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .4 – .2, -.2, #23 to #20

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 4.0 – 3.8, -.2, repeats in seventh-place

WFMS’ internet stream .5 – .7, +.2, #19 to #16

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.6, +.5, #16 to #13

Number One 6+: iHeartMedia urban AC KJMS, first month, 10.4 – 10.1, -.3

Largest 6+ February 2023 – March 2023 Increase: gospel WHAL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WHRK (-.8)

Note: Number one the past 15 months, Cumulus Media urban-rhythmic oldies WRBO is unlisted in March 2023

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.7 – 5.4, -.3, repeats in sixth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – 1.3, +.3, #16 to #15

WTIC-AM’s internet stream .2 – .4, +.2, #21 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.6 – 1.7, +.1, continues at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.3 – 5.4, +.1, seventh to sixth

New England Public Media’s WFCR flat at .4, carries on at #19

Number One 6+: Audacy adult contemporary WRCH, 38th month in a row, 13.7 – 11.7, -2.0

Largest 6+ February 2023 – March 2023 Increase: hot AC WTIC-FM (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WRCH (-2.0)**

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from these 24 PPM-markets

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Larry Elder Announces Bid for White House on FOX News

Yesterday evening (4/21), attorney and talk media personality Larry Elder announced he’s throwing his hat into the ring for the GOP nomination for president in 2024. Elder, a former Salem Radio Network nationally syndicated talk radio host who has been hosting a video talk show for The Epoch Times, was the top GOP vote-getter in the unsuccessful recall election of California Governor Gavin Newsom in September of 2021. Now, Elder has his sights set on the White House and explains why in his mission statement. “America is in decline, but this decline is not inevitable. It is a choice made by detached and cynical politicians. As a California resident, I’ve seen firsthand how decades of Democrat rule have turned the Golden State, for many, into an unaffordable dystopia. I won’t let them do the same to America. We can enter a new American Golden Age, but we must choose a leader who can bring us there. That’s why I’m running for President.”

Industry News

Dan Bongino’s FOX News Show Ends

As reported by the AP, FOX News and talk media personality Dan Bongino have parted ways. Bongino’s relationship with FOX News goes back almost 10 years. The former cop and Secret Service agent has been a commentator on FOX and has hosted the Saturday night show “Unfiltered” since 2021, as well as the “Canceled in the USA” program on FOX Nation. Bongino said on his radio show and podcast that they just couldn’t agree on a new deal. “It’s not some big conspiracy. There’s no acrimony. This wasn’t like some WWE brawl that happened. We just couldn’t come to terms on an extension.” The report indicates Bongino may even make guest appearances on FOX in the future. Read the full story here.

Industry News

Martha Zoller is This Week’s Guest on Harrison Podcast

WDUN, Gainesville, GA mid-morning host Martha Zoller is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Zoller is a longtime conservative force in Georgia and a regularly sought media “go-to” source across the nation for insight into the impact of Peach State politics. During her formidable broadcasting career, this dynamic wife, mother, grandmother, businesswoman and student has pivoted between holding positions on key talk stations and performing stints in politics and the public sector. These include being State Director of Field Offices for Governor Brian Kemp. She’s also worked for former U.S. Senator David Perdue in senior staff positions. Back in 2011, she announced her candidacy for Congress in Georgia’s new 9th Congressional District and temporarily left the airwaves to campaign full time. She made it to the runoff in that race, but did not win, although her impressive showing was a victory unto itself. Among her many roles, she has served on the Georgia State Board of Education since 2020. Zoller has been designated the TALKERS 2023 “Woman of the Year” and will be presented the prestigious award at the publication’s national conference on June 2 at Hofstra University on Long Island. Listen to the podcast here

Industry News

Round Two of March PPMs Released

The second of four rounds of ratings information from Nielsen Audio’s March 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Hubbard Broadcasting’s all-news WTOP-FM, Washington rises one-tenth to finish the survey with a 9.0 share (weekly, 6+ AQH share) and remains ranked #2, while Cumulus Media’s news/talk WMAL-FM sheds three-tenths for a 4.0 share finish good for the #7 rank. In Boston, iHeartMedia’s news/talk WRKO is steady with a 4.1 share and stays in the #9 position as sister all-news WBZ-AM dips two-tenths to a 4.4 share and slides back to the #7 rank.  Bonneville’s news/talk KIRO-FM, Seattle lost six-tenths for a 4.8 share finish that leaves it in the #6 rank, while Lotus Communications’ crosstown all-news  KNWN-AM/FM dips two-tenths for a  4.1 share that drops it to the #10 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

The Epoch Times Podcaster Explores California Exodus in New Documentary Film

Siyamak Khorrami, host of the successful “California Insider” audio/video podcast and editor of the Southern California edition of The Epoch Times, explores the unprecedented mass exodus of California and its root cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on LeavingCAmovie.com, Khorrami takes viewers on an intimate journey of love, loss, tragedy and hope as residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on YouTube and Epoch TV. Launched in 2020, Khorrami focuses on the critical issues and current events of the wealthiest and most populated state in the nation.

Industry News

iHeartMedia Debuts New B2B Podcast Network

iHeartMedia unveils a new B2B (business to business) Podcast Network “created for and hosted by advertising and marketing industry leaders.” The company calls it the “first ‘marketer to marketer’ audio network of its kind” that “gathers leading marketing and advertising podcasts under one umbrella, keeping media executives up to date with industry trends, and making it easier for brands to use audio to reach the largest addressable audience of media executives in audio.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “We know that marketers are hot on podcasts with the majority planning on increasing their advertising spend in audio this year. While marketers are spending more, they’re also listening for longer, which is why we wanted to create a network of podcasts specifically for their industry with content that inspires and educates. iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.” Podcasts included on the network is “Math and Magic: Stories from the Frontiers of Marketing,” hosted by iHeartMedia chairman and CEO Bob Pittman.

Ratings Takeaways

March 2023 PPM Ratings Takeaways – Part Two

March 2023 PPM Data – Information for the March 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media‘s WMAL-FM 4.3 – 4.0, -.3, #7 rank

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.9 – 9.0, +.1, repeats in second-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals and Nationals) 2.8 – 2.7, -.1, continues at #13

WJFK-FM’s internet stream 1.1 – .8, -.3, flat at #19

Public Radio News/Talk: American University-owned WAMU 12.1 – 12.0, -.1, #1

Number One 6+: public radio news/talk WAMU, 16th month in succession, 12.1 – 12.0, -.1

Largest 6+ February 2023 – March 2023 Increase: urban AC WMMJ (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WGTS (-1.4)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” steady at 4.1, remains in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.6 – 4.4, -.2, sixth to seventh

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics and Bruins) 7.5 – 8.1, +.6, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.2 – 2.6, -.6, #13 to #15

Public Radio News/Talk: Boston University’s WBUR 4.5 – 4.7, +.2, seventh to fifth

WGBH Educational Foundation-owned WGBH 3.4 – 3.7, +.3, anchored at #12

Number One 6+: sports talk WBZ-FM, third consecutive month, 7.5 – 8.1, +.6

Largest 6+ February 2023 – March 2023 Increase: sports talk WBZ-FM (+.6)

Largest 6+ February 2023 – March 2023 Decrease: sports talk WEEI-FM (-.6)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 5.3 – 4.3, -1.0, fourth to seventh

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.4 – 9.5, +1.1

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WEDR (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WLRN (-1.0)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 5.4 – 4.8, -.6, fifth to sixth

News: Lotus Communications’ KNWN-AM/FM “Northwest News Radio” 4.3 – 4.1, -.2, ninth to tenth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 2.4 – 3.1, +.7, #18 to #14

Public Radio News/Talk: Northwest Public Radio’s KUOW 5.5 – 5.1, -.4, repeats in fourth-place

Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 5.9 – 7.2, +1.3

Largest 6+ February 2023 – March 2023 Increase: country KKWF (+2.1)*

Largest 6+ February 2023 – March 2023 Decrease: triple A KPNW (-1.5)

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 12 PPM-markets

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.6 – 3.0, +.4, #16 to #14

News: Audacy-owned WWJ News Radio 950” (Pistons) 5.0 – 4.8, -.2, repeats in ninth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Tigers) 6.3 – 6.2, -.1, fourth to third

WXYT-FM’s internet stream 1.3 – 1.8, +.5, stays at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.8 – 2.6, -.2, #15 to #16

Number One 6+: iHeartMedia CHR WKQI, first month, 7.3 – 8.3, +1.0

Largest 6+ February 2023 – March 2023 Increase: CHR WKQI (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WLLZ (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” flat at 3.0, #9 to #12

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) unchanged at 2.9, #11 to #14

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun and Arizona Diamondbacks) 2.8 – 2.3, -.5, #14 to #19

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.4 – 6.4, -1.0, first to third

Number One 6+: Hubbard Broadcasting classic rock KSLX, first month, 6.4 – 7.5, +1.1

Largest 6+ February 2023 – March 2023 Increase: classic rock KSLX and adult hits KYOT (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: rhythmic CHR KALV (-1.2)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves and Minnesota Twins) 3.0 – 3.9, +.9, #15 to #12

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.4 – 2.9, +.5, #18 to #14

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.4 – 2.8, -.6, #13 to #15

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 5.6 – 6.1, +.5, eighth to sixth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.6 – 6.7, +.1, repeats in third-place

Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 6.0 – 7.9, +1.9

Largest 6+ February 2023 – March 2023 Increase: hot AC KSTP-FM (+1.9)

Largest 6+ February 2023 – March 2023 Decrease: country KMNB (-1.3)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.6 – 5.1, -.5, locked in fourth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.6 – 2.6 (Padres), +1.0, #20 to #15

Public Radio News/Talk: San Diego State University’s KPBS steady at 6.3, repeats in the runner-up slot

Number One 6+: Audacy classic hits-oldies KXSN, second successive month, 6.8 – 7.3, +.5

Largest 6+ February 2023 – March 2023 Increase: sports talk KWFN (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic rock KGB-FM (-1.6)**

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from the first 24 PPM-markets

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.4 – 4.6, +.2, ninth to eighth

iHeartMedia-owned WFLA “News Radio 970” 2.1 – 2.3, +.2, repeats at #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.2 – 1.3, +.1, #20 to #19

Public Radio News/Talk: University of South Florida’s WUSF 3.3 – 3.0, -.3, #11 to #12

Number One 6+: Cox Media Group adult contemporary WDUV, 20th month in a row, 7.8 – 9.0

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WDUV (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WCIE (-.8)

DENVER

 News/Talk: iHeartMedia’s KOA “News Radio 850” 2.3 – 2.4 (Colorado Rockies), +.1, repeats at #17

KOA cluster-mate KHOW “Talk Radio 630” 2.0 – 2.3, +.3, continues at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.2 – 3.5, -.7, #10 to #12

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.5 – 4.3, -.2, stays in eighth-place

Number One 6+: Bonneville country KYGO, first month, 4.9 – 6.2, +1.3

Largest 6+ February 2023 – March 2023 Increase: country KYGO (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: classic rock KRFX (-1.2)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.5 – 3.4, -.1, #11 to #12

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 2.0, +.3, steady at #17

Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 1.1, #19 (unlisted in February 2023)

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” .5 – .9, +.4, #25 to #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.1 – 5.5, +.4, remains in fifth-place

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.3 – 3.9, -.4, eighth to tenth

Number One 6+: iHeartMedia adult hits WQSR, second straight month, 9.6 – 8.2, -1.4

Largest 6+ February 2023 – March 2023 Increase: contemporary Christian WRBS-FM (+1.4)

Largest 6+ February 2023 – March 2023 Decrease: adult hits WQSR (-1.4)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.0 – 4.9, -.1, remains in tenth-place

KMOX cluster-mate KFTK “Talk 97.1 FM” 2.3 – 2.1, -.2, flat at #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .8 – .9, +.1, #19 to #20

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.2 – 3.0, -.2, continues at #13

Public Radio News/Talk: University of Missouri-owned KWMU flat at 3.8, repeats at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, third month in succession, 9.8 – 10.6, +.8

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KEZK (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: rock KSHE (-.6)

Up next: March 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Ramsey Network’s Brian Mayfield Retires

Ramsey Solutions announces that Brian Mayfield – a 15-year staffer who spent the past five years as executive vice president of Ramsey Network – retires from the company. The company says that under Mayfield’s leadership “The Ramsey Show” has grown into the second-largest syndicated talk radio show in America with 640 radio affiliate stations, more than 1 billion podcast downloads and over a billion YouTube views. Dave Ramsey says, “Over the last 15 years, Brian Mayfield has truly become one of the top talk radio executives in the nation and a good friend while he has been with Ramsey Solutions. His early retirement is a loss for all of us at Ramsey and the industry.” Mayfield states, “It has been an honor to work alongside Dave and the rest of the team. I am very proud of the success we have seen to date, but I am even more excited to watch and experience the success of Ramsey Network into the future as a fan. We are sometimes faced with situations that dictate change, I’m embracing mine and looking forward to quality time with my wife and family — I’m truly blessed.” Broadcast veteran Blake Thompson, Ramsey’s first producer when the show began, was named executive vice president of Ramsey Network last year. He will continue to serve in that role.

Industry News

New York Festivals Radio Awards Announces 2023 Winners

The 2023 winners of the New York Festivals Radio Awards were announced yesterday, and the BBC was named Broadcaster of the Year, while HarperCollins Publishers was honored as Radio Production Company of the Year. NY Festivals says, “Creative audio entries from storytellers around the globe captivated listeners and were recognized by the 2023 Radio Award Grand Jury. Winning entries include podcasts and audiobooks, masterful dramas, and documentaries, up-to-the-minute news coverage, entertainment, and music specials all created by world renowned storytellers.” New York Festivals Storyteller’s Gala honored “The Kalb Report” with the 13th annual New York Festivals Lifetime Achievement Award. For nearly 30 years “The Kalb Report,” moderated by eminent journalist Marvin Kalb, has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. “Start Here” by ABC News in the News Podcast category earned the inaugural National Press Club Award. The new award launched in 2023, in partnership with the National Press Club, goes to the highest scoring entry in the following news program categories: Best Coverage of Breaking News Story, Best Coverage of Ongoing News Story, Best Nonfiction Series, and News Podcast. Other U.S.-based audio companies winning gold awards in this year’s competition include: ESPN in three podcast categories, iHeartMedia/Katie Couric Media in the Narrative/Documentary Podcast category, and SiriusXM for Best Editing. See the complete winners gallery here.

Features

TALKERS 2023 Agenda Update

TALKERS 2023

June 2, 2023 – Hofstra University, Hempstead, NY

Presented by TALKERS in association with WRHU Radio

 Sponsored by (in alphabetical order):

The Doctor Asa Show – Backbone Networks – Benztown – The Michael Berry Show – Broadcasters General Store – C. Crane – Collette – Comrex – The Epoch Times –- Goldman McCormick PR – Guestbooker.com – The Sean Hannity Show – Newsmax – Our American Stories – Premiere Networks – Radio America – The Ramsey Show – Dr. Murray Sabrin – Stephan Multimedia – The Todd Starnes Show – Talk Media Network – Visit Atlantic City

 

AGENDA

Registration Desk Open – 7:30 am to 6:00 pm – Lobby of John Cranford Adams Playhouse

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Olivia Mannarino, Associate, TALKERS

________________________________________

Breakfast – 8:00 am to 8:55 am – Reception Tent next to John Cranford Adams Playhouse

Breakfast Emcee: David Bernstein, GM/Broadcast Operations, TALKERS

“Woman of the Year Award”

Recipient: Martha Zoller, Host WDUN-FM-AM, Gainesville, GA

“Lifetime Achievement Award”

Recipient: Kraig Kitchin, CEO, Sound Mind, LLC

Sponsored by Sean Hannity / Premiere Networks

________________________________________

Exhibits Open – 9:00 am to 5:00 pm – Lobby of John Cranford Adams Playhouse

Backbone Networks – Representative: Richard Cerny, President/CEO

Broadcasters General Store – Representative: Buck Waters, Marketing Executive

Collette – Representatives: Jim Edwards, VP, US Affinity Development; Paul Holly, Partnership Marketing Manager

Comrex – Representative:  Chris Crump, CBNE, Senior Director of Sales & Marketing

____________________________________________

Morning Greetings – 9:00 am to 9:45 am – John Cranford Adams Playhouse

TALKERS 2023 Emcee: Kevin Casey, VP, Executive Editor, TALKERS

“National Anthem”

Performed by: TBA

“Morning Wakeup”

Speaker: Jimmy Failla, Host, FOX News Radio

“Setting the Stage: Triple Perspective”

Official Greeter: Todd Starnes, Host/President, The Todd Starnes Show Syndication/Owner, KWAM, Memphis

“Welcome to TALKERS 2023”

Introduction: Victoria Jones, Executive Director, DC Radio Company

Speaker: Michael Harrison, Publisher, TALKERS

Special Guest (by remote): Bob Pittman, CEO, iHeart Media

Sponsored by The Doctor Asa Show

____________________________________________

Panel Discussion – 9:50 am to 10:25 am – John Cranford Adams Playhouse

“Programming News/Talk Radio in the Digital Era – Part 1”

Introduction: TBA

Moderator: Mike McVay, President, McVay Media Consulting

Panelists:

Michael Czarnecki, VP, Programming, Binnie Media

Tom Cuddy, Program Director, WOR, New York

Kevin DeLany, VP, News & Talk Programming, Westwood One

Eric Stanger, SVP, Operations, Sean Hannity Show, Premiere Networks

Joe Thomas, Host/Program Director, WCHV – Charlottesville, VA/PD, WRAD, River Valley, VA

Brett Winterble, Host, WBT, Charlotte

Sponsored by Premiere Networks
_____________________________________________

Fireside Chat Part 1 – 10:30 am to 10:50 am – John Cranford Adams Playhouse

Guest:  Christopher Ruddy, Founder/CEO, Newsmax Media

Host: Michael Harrison, Publisher, TALKERS

Sponsored by Collette

Fireside Chat Part 2 – 10:55 am to 11:15 am – John Cranford Adams Playhouse

Guest: Jeff Warshaw, Founder/CEO Connoisseur Media

Host: Michael Harrison, Publisher, TALKERS

Sponsored by Benztown

____________________________________________

“Freedom of Speech Award” – 11:20 am to 11:40 am – John Cranford Adams Playhouse

Recipient: Tavis Smiley, Host/Owner, KBLA, Los Angeles

Presenter: Michael Harrison, Publisher, TALKERS

Sponsored by The Todd Starnes Show

_______________________________________________

Four-Way Discussion – 11:45 am to 12:10 pm – John Cranford Adams Playhouse

“The State of Sports Talk Radio”

Introduction: TBA

Facilitator: John T. Mullen, General Manager, WRHU-FM/WRHU.org, Hofstra University

Panelists:

Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeart Radio

Mark Chernoff, Sports Reporter, 107.1 The Boss, Long Branch, NJ/Sports Radio Talent Coach

Spike Eskin, VP, Programming, WFAN, New York and CBS Sports Radio

Sponsored by Backbone Networks

____________________________________________________

Lunch – 12:15 pm to 1:15 pm – Reception Tent next to John Cranford Adams Playhouse

Lunch Emcee: David Bernstein, GM, Broadcast Operations, TALKERS

“Welcome to Hofstra University”  

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

“Special Lunch Greetings”

Speaker: Carl Higbie, Host, Newsmax TV

“Humanitarian of the Year Award”

Presenter: Harry Hurley, Host, WPG, Atlantic City

Recipient: Jim Thompson, Former President, Broadcasters Foundation of America (posthumously)

Accepter: Renee Cassis, Broadcasters Foundation of America

Sponsored by Newsmax

____________________________________________

Panel Discussion – 1:20 pm to 1:55 pm

“Talk Radio and Podcasting”

Introduction: Guy Benson, Host, FOX News Radio

Moderator: Lisa Wexler, Host, WICC, Bridgeport, CT

Panelists:

Heather Cohen, SVP, The Weiss Agency

Steve Goldstein, CEO, Amplifi Media

Ron Hartenbaum, Managing Member, WYD Media

Chris Oliviero, Market President, Audacy New York

David Pakman, Host, The David Pakman Show

Larry Young, Host, The Larry Young Podcast

Sponsored by Visit Atlantic City

____________________________________________

Panel Discussion – 2:00 pm to 2:35 pm – John Cranford Adams Playhouse

“Generating Talk Radio Revenue in a Digital World” 

Introduction: Doug Stephan, Host, Good Day Show/Founder Stephan Multimedia

Moderator: Steve Lapa, President, Lapcom Communications Corp

Panelists:

Vince Benedetto, CEO, Bold Gold Media Group

Paul Gleiser, Host/Owner, KTBB-FM-AM, Tyler, TX

Todd Starnes, Host/President, The Todd Starnes Show Syndication/Owner, KWAM, Memphis

Paul Vandenburgh, Host/Owner, WGDJ, Albany, NY

Michael Zwerling, Host/Owner, KSCO-FM-AM/KOME, Santa Cruz

Sponsored by The Ramsey Show

____________________________________________

Panel Discussion – 2:40 pm to 3:15 pm – John Cranford Adams Playhouse

“The Big Picture”

Introduction: Matthew B. Harrison, Esq., Associate Publisher, TALKERS/President, the Harrison Legal Group

Moderator:  Michael Harrison, Publisher, TALKERS

Panelists:

Arthur Aidala, Esq. Founding Partner, `Aidala, Bertuna & Kamins, PC/Host, AM 970 The Answer, New York

Dr. Asa Andrew, CEO/Host, The Doctor Asa Network

Vince Benedetto, CEO, Bold Gold Media

Lee Habeeb, Host/Producer, Our American Stories

Lee Harris, Morning Co-Anchor, WINS, New York

Kraig Kitchin, CEO, Sound Mind, LLC

Sponsored by Newsmax

____________________________________________

Panel Discussion – 3:20 pm to 3:55 pm – John Cranford Adams Playhouse

“Programming Talk Radio – Part 2”

Introduction: Alex Fife, VP Operations, Southeast, iHeartMedia – Total Traffic & Weather Network

Moderator: Walter Sabo, CEO, Sabo Media/Host/Producer, Sterling on Sunday

Speakers:

Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/AM 970 The Answer

Ross Kaminsky, Host, KOA, Denver

Josh Leng, CEO, Talk Media Network

Dan Mandis, Host/Program Director, WTN, Nashville

Matt Meany, Program Director, WABC, New York/Red Apple Audio

Greg Stocker, Brand Manager, WPHT, Philadelphia

Sponsored by Our American Stories

____________________________________________

Panel Discussion – 4:00 pm to 4:35 pm – John Cranford Adams Playhouse

“Navigating a Radio Talk Show Hosting Career”

Introduction: Ryan McCormick, Managing Partner, Goldman McCormick, PR

Moderator: Dom Giordano, Host, WPHT, Philadelphia

Speakers:

Mandy Connell, talk show host, KOA, Denver

Jeff Katz, talk show host, WRVA, Richmond

Frank Morano, talk show host, WABC, New York

Martha Zoller, talk show host, WDUN, Gainesville, GA

More TBA

Sponsored by C. Crane

____________________________________________

Three-Way Chat – 4:40 pm to 5:00 pm – John Cranford Adams Playhouse

“Making the Connections Between Local and National, Radio and Television”

Facilitator: Harry Hurley, Host, WPG, Atlantic City, NJ

Speakers:

John Caracciolo, President/CEO, JVC Broadcasting

Brian Kilmeade, Host, FOX News Radio/FOX News Channel

Sponsored by The Michael Berry Show

________________________________________________

Closing Reception – 5:00 pm to 6:00 pm – Reception Tent next to John Cranford Adams Playhouse

Sponsor TBA

Program subject to changes

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: NAB – Never Assume the Basics

By Steve Lapa
Lapcom Communications Corp
President

Welcome to the NAB edition of Pending Business.

Wait, not that NAB. I am talking about the NAB that affects every manager and seller in the broadcast business, especially radio. This NAB is all about Never Assume the Basics.

Timing could not be better. Borrell and Associates just released a report that validates the Covid pandemic-driven changes in the local advertising marketplace. The shifts are so big, they most likely will change the ad world for a long time. The report shows the measurable local advertising marketplace is now at approximately $143 billion dollars. If you believe the numbers in the report, 67% of local ad dollars are placed in digital media advertising. Simple math says 33% of local ad dollars are now split, radio, TV, all print, outdoor and direct mail. Now that is a genuine showstopper!

These numbers are a tough pill to swallow, especially for those of us who remember the days when (print) newspapers were the king of the hill of local ad dollars. Whether you accept the numbers or not, the trend is your friend, and no manager or seller wants to be left behind. The major drivers behind this seismic shift in local ad dollars are the giants of social/digital media. Members of what TV personality Jim Cramer calls the FANG set – Facebook, Amazon, Google – you know what I am talking about. The shift in local dollars happened and continues happening right before our collective ears and eyes. Some of us are changing with the flow, others are still satisfied just reading a competitive radio monitor report during the Monday morning sales meeting.

Let us pause right here and get back to the danger of assuming the basics. You know what assuming can do, so let us regroup. Zoom back and take a treetop view of how you reconcile the basics of:

— local ad budgets

— sales prospecting

— packaging

What’s changed in your approach to prospecting? What NEW information and new businesses are you targeting? How has your competitive information flow adjusted to reflect local market changes? What is the newest package concept in your sales arsenal? Are you up to speed on the newer social and digital media initiatives in your local market?

Make no mistake, I am not advocating breaking the foundation. Yet we cannot ignore market dynamics. Some companies are driving change and growing in the digital/social media ad space, while others are slower. The great Teddy Roosevelt said “Lead, Follow, or Get Out of the Way!” Leadership is never easy. When it comes to sales, it should be a constant goal. Do not let anyone push you out of the way.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

AZ Supreme Court Dismisses Suit Against KFYI’s James T. Harris

As reported by Tucson.com, the defamation suit filed against KFYI-AM, Phoenix talk host James T. Harris by failed Republican U.S. Senate candidate Daniel McCarthy has been dismissed by the Arizona Supreme Court. Harris hosts “The Conservative Circus” program on the iHeartMedia news/talk station. Harris was critical of McCarthy on his radio program in the wake of a local State Capitol rally that took place after the 2020 elections. McCarthy claimed that Harris uttered nine statements that qualified as slander in a suit first allowed to go forward by a Phoenix trial court judge. Harris and iHeartMedia appealed, arguing the case should be dismissed as Harris’ statements “were rhetorical hyperbole incapable of being proved false and protected by the First Amendment, and were therefore not actionable.” The State Supreme Court agreed unanimously. Justice William Montgomery wrote, “Under the First Amendment, apparently factual statements must be considered in light of the nature in which the speaker uttered them and the relationship of the statements to the overall context. Here, the nature of the words is colored by the context of an overtly political talk show.” But he also stated, “We do not suggest that the First Amendment provides categorical protection to anything that may be said on a political talk show,” adding a ruling from another case saying, “Candidates cannot make defamatory assertions they hope voters will believe, then, when sued for defamation, seek refuge in the defense that no one believes what politicians say.” Read the full story here.

Industry News

Study Explores Listener Rituals and Audio Listening

A study conducted by MAGNA’s Media Trials unit and Audacy looks at the connection between listeners’ daily rituals and their audio listening. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study is titled, “Aligning with Rituals: The Contextual Foundation of Audio, and notes that consumers experience greater “feelings of connection” with brands that synchronize with their audio rituals, by +12%, compared to +3% for non-aligned ads. A ranking of typical listening rituals featured in a previous Audacy study, “Audio Rituals,” was topped by running general errands (85%) and doing home maintenance (84%). Consumer engagement levels, though, were most heightened during “me-time” moments (73%), putting my child to bed (70%) and exercising outdoors (68%). Audacy’s “Audio Rituals” study also determined that 74% of listeners incorporated audio into their daily rituals and 40% planned their day/activities around audio content. Audacy head of research and insights Idil Cakim says, “Audio advertisers can amplify the effectiveness of their buys through ritual moments. Study participants agreed that the stronger the match between advertisement and content, the better the outcome for key performance indicators like brand favorability and purchase intent.” Seventy-eight percent of participants agreed that strong content/ad matches mattered in brand favorability and 80% for purchase intent. See the complete study results here.

Industry News

Edison Research & NPR: “Hit Play, Boomer!”

By Holland Cooke
Consultant

“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.

Baby Boomers – born between 1946 and 1964 – are now age 59-77.  Those 55+ comprise 30% of total USA population.

Per Edison’s ongoing “Infinite Dial” research, and with data and listener videos captured for this study done with NPR:

— 55+ consume more than 3 hours and 39 minutes of audio PER DAY. And 78% own a smartphone. And “Boomers listen to way more radio than do their children and grandchildren.” And they’re “adopting online audio.”

— Nearly 2/3 of Boomers’ audio is consumed at home. “Only about a third of that group is still working…they have the time to listen to podcasts.” And home is the #1 podcast listening location.

— But compared to 25-54s, they’re podcast consumer laggards. Rosin sees opportunity: “They’ve entered the top of the sales funnel.”

Compared to 25-54s, Boomers are podcasting laggards.

— Many Boomers think podcasting is a time-shifted radio show.

— “Overwhelmingly,” 55+ podcast listeners prefer news-related podcasts.

— We need to explain how-to-listen better than “available as a podcast” and wherever-you-get-yours.

Broadcasters and podcasters: Know how busy you are, I don’t make this recommendation casually. It’s well-worth your time to see the on-demand replay of this informative webinar.

Now I’m off to fabulous, fabulous Las Vegas for the 2023 NAB Show. Look for my convention notes here next week.

Talkers contributor Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and.  Follow HC on Twitter @HollandCooke

Industry News

Talk Host Larry Elder “Likely” to Run for President

Salem Radio Network VP/news & talk programming Tom Tradup tells the Daily Caller that the network’s former talk personality Larry Elder will “likely” announce his bid for the GOP nomination for president in 2024 “soon.” Elder challenged Gavin Newsom for governor of California in the 2021 recall election. Elder was the top Republican vote getter in that failed bid to unseat Newsom. Tradup says that Elder has visited Iowa and that his political action committee, Elder For America, is bringing in donations. Federal Elections Commission data indicates that the PAC raised nearly $1.7 million in 2022. Elder currently hosts a video talk program for The Epoch Times.

Industry News

Podcast Radio Announces New Production House

Podcast Radio announces that it is launching a new production house to “create, promote and distribute podcasts alongside its radio stations.” The company says, “The new venture will provide end-to-end bespoke podcast production solutions to brand partners worldwide. Suitable podcasts will be made and distributed on Podcast Radio itself and other platforms such as Apple, Spotify and Google. Podcast Radio will also provide promotional opportunities by way of advertising campaigns and on-air interviews with the podcast host or contributors.” Company founder and CEO Gerry Edwards adds, “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time, but we now want to extend our extensive production skills to brand partners as well.” Podcast Radio intends to take podcast content to radio listeners. It plans to begin distributing a 24/7 American version of its programming to radio stations and groups across the US beginning soon. To that end, it has partnered with New York-based KMG Networks to syndicate the programming.

Industry News

Report: Audacy Closes WEEI Offices in Rhode Island

GoLocalProv reports that Audacy is shutting down the Rhode Island offices of sports talk WEEI. Programming from WEEI, Boston airs on WVEI-FM, Westerly, Rhode Island and the company has operated sales and some programming out of offices in Warwick. There’s nothing to indicate the simulcast programming from WEEI will change or that any staff were let go in the move. It sounds as though the company is looking to cut the costs of operating the offices. Read the story here.

Industry News

Michael Harrison Guests on “Chachi Loves Everybody” Podcast

Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, announces the release today (4/13) of two new episodes of “Chachi Loves Everybody,” an original podcast produced by Benztown and featuring Benztown president and audio brand builder Dave “Chachi” Denes. The first new episode features Chachi’s recent chat from Benztown’s Los Angeles studios with Michael Harrison, founder and publisher, TALKERS.  In the second new episode, Chachi talks to Wayne Johnson, founder and owner of Rockaway Records in Los Angeles.

“Chachi Loves Everybody” takes listeners with Denes – better known as “Chachi” – as he sits down for candid conversations with radio’s legends, master brand builders, up-and-comers, and innovators in the burgeoning audio space, revealing the true stories behind their successes and their insights into building iconic brands through audio. According to Harrison, “Chachi is one of the most effective media platform interviewers I’ve ever encountered. He pulled stuff out of me that I’ve never said publicly. Radio freaks are going to love this podcast.”

Today’s Benztown press release states: Before founding TALKERS, radio innovator and thought-leader Michael Harrison worked at legendary radio stations from coast-to-coast, including WNEW-FM in New York, KMET in Los Angeles, KRPI in San Diego, WTIC in Hartford, CT, and WCBS-FM in New York. He also founded the AOR format, hosted several syndicated shows, and was the first managing editor for Radio & Records. Harrison has been a columnist for Billboard, a radio station owner, and member of the band Gunhill Road.

Harrison shares with Chachi and his listeners:

— How he started his career by creating one of the first progressive rock radio stations on Long Island with his colleague Richard Neer

— What it was like to work in NYC radio for three different formats at once – and teach at NYU at the same time

— About his move to San Diego and his instrumental role in the creation of the AOR format

— Stories behind the syndicated shows he hosted and what it was like working with Norm Pattiz in the early days of Westwood One

— How he published his own radio/music charts in his Goodphone publication and being bought out by Billboard

— Moving to talk radio and founding TALKERS magazine, TALKERS.com and the TALKERS Convention

— Joining the band Gunhill Road and releasing music with them

— What the radio industry must do to stay relevant

— And more!

Listen to the new podcast episodes here.