Industry News

iHeartMedia Promotes Two in Cleveland

iHeartMedia Cleveland promotes Cindy Hunter to SVP of sales and Lauren O’Brien to vice president ofim digital. iHeartMedia Cleveland market president Keith Hotchkiss says, “We are delighted to announce the well-deserved promotions of Cindy Hunter and Lauren O’Brien within our sales leadership team. Their exceptional skills, dedication, and vision will undoubtedly propel our market forward and reinforce our commitment to delivering innovative solutions and remarkable experiences for our clients.”

Industry News

WTOP Grabs Six Regional Murrow Awards

Hubbard Broadcasting’s all-news WTOP-FM, Washington has been honored with six Regional Edward R. Murrow Awards from the Radio Television Digital News Association (RTDNA). The WTOP newsroom was recognized as a whole in the Continuing Coverage category for coverage of the Crisis in the Middleim East, the Newscast category for its July 2023 coverage of the Commanders sale and the Overall Excellence category. The WTOP digital team was recognized overall in the Digital category for WTOP.com. Individual awards went to WTOP reporter Matt Kaufax in the Feature Reporting category for his piece on Martin’s Tavern turning 90 and to WTOP associate producer Veronica Canales in the Excellence in Writing Category for her piece on the Dr. Seuss Experience. WTOP director of news and programming Julia Ziegler comments, “Our team’s mission every day is to deliver the latest news to the DC region and help the people who live in our communities. It is a huge honor to be recognized for that work with six regional Murrow awards.” See all of the Regional Murrow Award winners here.

Industry News

KWAM, Memphis Named Legendary Station of the Year

Starnes Media Group LLC’s KWAM-AM, Memphis “The Mighty 990” is being honored by the Tennessee Radio Hall of Fame as the Legendary Radio Station of the Year. As the TRHoF notes, “KWAM is aim commercial radio station in Memphis, Tennessee, featuring a conservative talk radio format. It is the only locally owned news/talk station in the Memphis area. Known as ‘The Mighty 990,’ the station is owned by Todd Starnes via Starnes Media Group, LLC. The station serves the Memphis metropolitan area. KWAM’s studios are located in Memphis, while the transmitter is in Marion, Arkansas. KWAM signed on the air on February 9, 1947.”

Industry News

Mike Church Show to Give Away a New Car

Nationally syndicated talk radio host Mike Church says his program will give away a brand-new 2024im Kia Sportage on July 4, 2024. Church explains, “We want to provide our listeners with a good, old-fashioned, fun on-air radio contest with the kind of grand prize that Makes Radio Contests Great Again. Listeners can compete each day during the contest to win a free sweepstakes ticket, or they can purchase discounted tickets in our Founders Tradin’ Post Store by using a special code that we’ll announce each day.” Church’s program airs live daily from 7:00 am to 10:00 am ET on his CRUSADE Radio Network.

Industry News

NJ101.5 Town Hall to Address Auto Theft Spike

Tomorrow (5/30), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” will present a town hall titled, “Locked Down: Defending Your Car and Home from Theft.” This comes after the New Jersey Attorney General’s Office reported that more than 16,000 vehicles were stolen in 2023, a 4% increaseim over 2022, and that home break-ins to get key fobs are on the rise. New Jersey 101.5 senior political director Eric Scott says, “These are not teens looking for a joyride. Sophisticated criminal enterprises are behind the majority of car thefts in New Jersey with proceeds being used to fund international crime and terrorism.” The program’s panel will include New Jersey Attorney General Matthew Platkin, Monmouth County Sheriff Shaun Golden, Marlboro Mayor Jonathan Hornik, New Jersey Congressman Josh Gottheimer, and Christine O’Brien, president of the Insurance Council of New Jersey.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Urban One Gets Another Delinquency Notice from Nasdaq

Urban One received a second non-compliance notice from the Listing Qualifications Department of The Nasdaq Stock Market LLC on May 23, for not having timely filed its Quarterly Report on Form 10-Q with the Securities and Exchange Commission for the period ended March 31, 2024. Urban One previouslyim received a notice from Nasdaq for not filing its Annual Report on Form 10-K for the fiscal year ended December 31, 2023, in a timely manner. Urban One has until June 7, 2024, to file or submit a plan to regain compliance. If Nasdaq accepts the compliance plan, Nasdaq may grant the company an extension of up to 180 calendar days from the due date for the initial delinquent filing, or until September 30, 2024, to regain compliance. Urban One states that it is working diligently and expects to file its Delayed Filings on or before June 7, 2024, which would eliminate the need for the company to submit a formal plan to regain compliance.

Industry News

FCC to Look at Disclosure of AI in Political Ads

The Federal Communications Commission is announcing a new agency proposal that, if adopted, would look into whether the agency should require disclosure when there is AI-generated content in political ads on radio and TV. If adopted, this proposal aims to increase transparency by: 1) Seeking comment on whether to require an on-air disclosure and written disclosure in broadcasters’ political files when there isim AI-generated content in political ads; 2) Proposing to apply the disclosure rules to both candidate and issue advertisements; 3) Requesting comment on a specific definition of AI-generated content, and 4) Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including cable operators, satellite TV and radio providers and section 325(c) permittees. Chairwoman Jessica Rosenworcel says, “As imartificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.” However, Republican Commissioner Brendanim Carr opposes the move, saying, “There is no doubt that the increase in AI-generated political content presents complex questions, and there is bipartisan concern about the potential for misuse. But none of this vests the FCC with the authority it claims here. Indeed, the Federal Election Commission is actively considering these types of issues, and legislators in Congress are as well. But Congress has not given the FCC the type of freewheeling authority over these issues that would be necessary to turn this plan into law. And for good reason. The FCC can only muddy the waters.  AI-generated political ads that run on broadcast TV will come with a government-mandated disclaimer but the exact same or similar ad that runs on a streaming service or social media site will not? Consumers don’t think about the content they consume through the lens of regulatory silos. They just view content on screens. Will they conclude that the absence of a government warning on an online ad means that the content must be real? I don’t see how this type of conflicting patchwork could end well. Unlike Congress, the FCC cannot adopt uniform rules.”

Industry News

House Subcommittee Sends AM Radio Act to the Full House

The House Energy and Commerce Subcommittee on Innovation, Data and Commerce successfully marks up the “AM Radio for Every Vehicle Act,” sending it to the full House of Representatives for a vote. Subcommittee chair Rep. Gus Bilirakis (FL-12) stated, “At our legislative hearing, we heard from ourim witnesses about the importance of having a robust emergency alert and public safety communications infrastructure. Further, rural and underserved Americans still enjoy listening to AM radio broadcasts for their diverse viewpoints. Given AM radio’s significant reach as a medium, much of it taking place in vehicles, we immust ensure it remains a readily available option for all Americans, particularly as we approach hurricane season.” In response NAB president and CEO Curtis LeGeyt states, “NAB applauds today’s markup and passage of the ‘AM Radio for Every Vehicle Act.’ This critical legislation ensures that the 82 million Americans who rely on AM radio each month will continue to have access to diverse programming, local news and essential emergency information. AM radio is the backbone of our Emergency Alert System, providing timely alerts and information during disasters and emergencies, ensuring that critical communication remains available even when cell and broadband services fail.”

Industry News

Michael Harrison Tells “America at Night with Rich Valdés” National Audience “I’m Not Going to Be an Alarmist” About George Soros Acquisition of Audacy Debt

Although acknowledging the potential of George Soros eventually leveraging his fast-track acquisition of a $400 million debt stake in Audacy’s 227 radio stations to wield left wing political influence, TALKERS publisher Michael Harrison says, “I’m not going to be an alarmist” that the hedge fund billionaire wouldim be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more imexpedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” Listen to last night’s conversation here.

Industry News

Premiere Personalities Honored with Gracie Awards

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Premiere Networks syndicated personalities Angela Yee, host of “Way Up with Angela Yee,” and Medha Gandhi, co-host of “Elvis Duran and the Morning Show,” were honored at the Alliance for Women in Media Foundation’s 49th Annual Gracie Awards on Tuesday (5/21) at the Four Seasons Beverly Wilshire Hotel in Los Angeles. Pictured above are (from l-r): iHeartMedia’s Ellen K, who won a Gracie for the “Ellen K Weekend Show,” Yee, and Gandhi.

Industry News

House Committee to Hold Markup on AM Radio Legislation

House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-WA) and Innovation, Data, and Commerce Subcommittee Chair Gus Bilirakis (R-FL) are holding a markup of three bills – including the AM Radio for Every Vehicle Act – tomorrow (5/23) at 10:00 am ET. The markup is the key formal step a committee takes for the bill to advance to the floor. NAB president and CEO Curtis LeGeyt says, “With more than 310 bipartisan cosponsors in the House and Senate, the AM Radio for Every Vehicle Act demonstrates overwhelming support in Congress for the critical role of AM radio in America’s public safety infrastructure. The nation’s broadcasters are grateful for Congress’s continued commitment to AM radio as they work to ensure this bill is passed and enacted into law for the benefit of all consumers.”

Industry News

Outkick Reports Multiplatform Data for April

National multimedia sports platform OutKick finished April 2024 with 24 million total multiplatform views, 22 million total multiplatform minutes and over 5.3 million total multiplatform unique visitors, according to data from Comscore. Outkick was founded by Clay Travis, co-host of the Premiere Networks syndicatedim “Clay Travis & Buck Sexton Show.” Outkick SVP and managing editor Gary Schreier says, “OutKick continues to be authentic, unfiltered, and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.” The platform also recently expanded the “Tomi Lahren is Fearless” program from evenings three days per week to a daily show running live at 1:00 pm ET.

Uncategorized

KMJ Documentary Nominated for Regional Emmy

The documentary film that chronicles the history of Cumulus Media’s news/talk KMJ-AM/FM, Fresno is up for a regional Emmy Award. The company says KMJ: 100 Years in the Valley earned the prestigious nomination in the Cultural/Historical News or Long Form Content category. The Valley PBS Originalim Documentary was produced, directed, and narrated by Jeff Aiello. KMJ program director Blake Taylor also served as a producer for the film. Winners will be announced at the 53rd Northern California Emmy Awards Gala on June 15, 2024, at the San Francisco Hilton. Cumulus Fresno regional VP and market manager Patty Hixson says, “It is a remarkably humbling experience to be a part of this documentary celebrating KMJ’s 100 years of serving the community. I am grateful to have been with this heritage brand since the late 80s. The entire KMJ team is excited to share our story through this documentary – and we’re thrilled that the film has been nominated for an Emmy!” Blake Taylor adds, “When KMJ went on the air, people didn’t have radios. That is one of the great lines from the film that really speaks to me. The longevity, the success, and the impact of KMJ for over a century is really remarkable. To be a small part of that is truly meaningful.”

Industry News

Edison Research Releases “The Podcast Consumer 2024”

Edison Research reports that the results of it’s “The Podcast Consumer 2024” study indicates that podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience. Highlighting the targeted appeal and increasing influence of podcasts, Edisonim says that key points for advertisers to know about podcast listeners include: 1) More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners; 2) Listeners are spending more time than ever with podcasts: In 2014, out of the daily time spent listening to all audio by those age 13+, 2% was spent with podcasts. In 2024, that number more than quadrupled and podcasts now account for 11% of daily time with audio. Twenty-three percent of weekly podcast listeners spend 10 hours or more listening to the medium each week; and 3) Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners. See more about the study here.

Industry News

BFoA to Present Networking Media Mixer in NYC

The Broadcasters Foundation of America is presenting its third in a series of networking Media Mixers, Thursday, June 13, from 5:30 pm to 7:30 pm, at the New York City studios of iHeartMedia. The event is being hosted by iHeartMedia air personality Gandhi, a member of the nationally syndicated Elvisim Duran And The Morning Show,” with a live performance from local singer/songwriter sensation Jackie Romeo, currently a contestant on “The Voice.”  BFoA says the mixers serve a dual purpose: to bring together up-and-coming broadcast professionals with their peers and executives; and to increase awareness of the BFoA’s charitable mission. BFoA president Tim McCarthy states, “Our first two Media Mixers were a huge success for young professionals who mingled with executives, and we’re looking forward to another great event. We have an obligation to show young people in radio and television that broadcasting offers successful and fulfilling career opportunities. We also need to help them understand what the Broadcasters Foundation does, why it’s important, and how they can help.” The two-hour event is free, but space is limited, and advance registration is required. Register here.

Industry Views

Sabo Sez: Try It, You’ll Like It

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, Talk Media Network

imThis week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!

There was a pattern to the notes beyond the kind thoughts for my future. Almost every note hoped that the example of my show’s non-political content would compel other broadcasters to stop their political speeches and start a broader, real-life focused conversation. These emails were from CEOs, program directors, news directors, owners, and hosts. My response is, why me? If the note writer believes broader content would be good for their business, why don’t they put it on the air, today?

It would be fun to speculate on the answer to that question. It would also be pointless because the real answer is…  just do it!

Radio executives love to copy success. I am mystified by why they are copying failure. Almost all politically focused talk stations are declining in audience and gaining in demographic age. Daytime TV talk shows cover much broader topics that capture younger demos, are growing in audience and, as a category, generate $5 billion in annual revenue.

Broader topic menus work well. Thanks to enlightened owners, my company has launched many stations and hosts that are not political. Of course it works, life is what your target listener is discussing with their friends right now. Follow my example. Your audience will grow, and you’ll generate more revenue.

(EDITOR’S NOTE:  Walter Sabo will be appearing on a panel discussion titled, “Beyond Politics” at TALKERS 2024: Radio and Beyond on Friday, June 7 at Hofstra University on Long Island. For information, click here.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuted this week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Round Two of April PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips two-tenths to finish with a 4.6 share (weekly, 6+ AQH share) and slides back to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM loses one-tenth to finish with a 7.8 share good for the #2 rank. In Boston, iHeartMedia’s news/talk WRKO declines one-tenth for a 3.3 share finish and holds steady at the #12 rank, while sister all-news WBZ-AM rises three-tenths to a 4.9 share, yet it falls one spot to the #7 rank. In Seattle, Bonneville’s news/talk KIRO-FM dips one-tenth to a 3.8 share and slides down to the #10 rank, while Lotus Communications’ all-news KNWN-AM/FM loses one-tenth to finish with a 2.4 share and remains ranked #18. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Former WBZ, Boston DJ Dick Summer Dies at 89

Dick Summer, who is best known for his work at WBZ-AM, Boston in the 1960s and 1970s has died at 89. A story at the WBZ-AM website notes that Summer was born in New York in 1935 and he studied communications and psychology at Fordham University. He worked in several markets includingim Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Industry News

Dave Ramsey Releases 20th Anniversary Edition of Bestseller

Money expert, author and talk host Dave Ramsey is celebrating the 20th anniversary of one of the most popular personal finance books with a newly expanded and updated edition of The Total Moneyim Makeover. The book is named one of BookAuthority’s 20 Best Personal Finance Books of All Time and has spent more than 1,000 weeks on bestseller lists. To date, over 9 million copies have been sold worldwide, and every year, more than 400,000 readers buy the book. Dave Ramsey says, “The plan is still simple, and millions of people have done it. You can solve your biggest problem with the least-complicated finance book out there. It’s the stories of everyday people in TMMO that makes it so powerful and inspiring. They’re the real heroes. Their stories of real life-change are all the proof you need that this stuff really works.” The new edition offers Ramsey’s principles, along with updated statistics and examples. It now includes advice on topics like: Mortgages and car loans; buy now, pay later loans; saving and investing for retirement; and paying for college while avoiding mountains of debt.

Industry News

Powerful Agenda Set for TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest-running and most important national event is only one month away. Set for June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking here. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. 

Industry Views

Pending Business: Who Cares?

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: A.I. Cannot Do This Commercial

By Holland Cooke
Consultant

imActor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s TV commercial depicting a hydraulic press crushing a piano, a record player, paint, books, cameras, and other creative tools Artificial Intelligence emulates, via the new iPad Pro.

With many now fearful that technology will obsolete their jobs, Apple yanked the spot: “We missed the mark with this video and we’re sorry.”

Following my recent column cautioning how ChatGPT-generated ads can be cliché-riddled, several TALKERS readers have sent me even more of the cringe-worthy catch-phrases (“And much more!”) that reduce too many ads to blah-blah-blah.

Various vendors are offering – and, increasingly, stations are using – Artificial Intelligence apps to script, and even voice, commercials. It’s a time-saver alright, but is the output compelling?

In some cases, there’s a fill-in-the-blanks form. Other apps crawl the prospect’s website for copy points. When I’m given demonstrations, I suggest a business I’m familiar with. And I’ve yet to hear a script that captures what makes the business special.

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For one such demo,’ I chose a restaurant we frequent often, here on Block Island. The copy generated was painfully generic. So – to make the point – I went old-school, using the method that has consistently produced results for client stations and in my freelance work.

My video describing the process “Radio Advertising, In Their Own Words” includes several examples… and here’s another.

The AI robot cannot possibly feel-the-feel anyone who has dined there knows… and can’t spot this opportunity: The chef himself is a story, as entertained customers discover: http://getonthenet.com/TheBarn-BrianHebert-1.mp3

And here’s The Free Prize Inside: People tell advertisers who appear in their spots, “I heard you on the radio!”

More work than simply plugging-into an AI app? You bet. The interview from which I excerpted the sound bites you’ll hear took all of five minutes, and I voiced and assembled the spot in under half an hour.

Everything we do is storytelling.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Glenn Beck to Air on iHeartMedia’s KFXR-AM, Dallas

Premiere Networks nationally syndicated talk host Glenn Beck is now heard in the Dallas-Fort Worth market as iHeartMedia adds his show to the program lineup on the recently re-launched KFXR-AM “Talkim Radio 1190 AM.” Beck’s program will air from 8:00 am to 11:00 am. He says, “I’m excited to partner with iHeartRadio on the relaunch of KFXR. With Dallas-Fort Worth being our home market and the home of my American history museum, I can’t wait to exploit the many opportunities that will grow our relationship with the listeners in Texas and KFXR.” Glenn Beck will be appearing as keynote speaker at TALKERS 2024: Radio and Beyond at Hofstra University on Friday, June 7. Click here for conference information.