SABO SEZ: Depend on disaster?
By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN
Paired association learning is the primary strategy our brain uses to remember facts: Oh, What a Feeling, Toyota. For several years, our business has worked hard to “save” the AM band by demonstrating how useful radio is in times of Emergency: Floods, fires, hurricanes, tornadoes. Think AM and think local disaster!
A listener wants a good show and a pleasant seat. The better the show, the less important the seat – think Eras tour.
In your city, there are ancient movie palaces that were abandoned in the 1960s and brought back to life within the past decade. Some of those palaces are independent movie theaters, children’s theaters or bookstores. They have been refurbished and repurposed. No one had the heart to tear them down, instead their history inspired fresh thinking and paint.
Many AM stations could become vital. First, fix the seating; fix the signal. Why should Congress bless a permanent place on the dial for AM if a company doesn’t invest in the infrastructure of transmission? While demanding mandatory inclusion of the AM band in cars, the same owners are cutting back on their AM facilities. Here’s a shocker: As late as the 1970s some companies chose to sell off their premium FM signals rather than experiment and fund them. We are talking big companies like Group W and RKO. Today, many companies are downsizing their AM signals with requests for lower power, simpler directional patterns, and selling of their tower real estate. Yes, Congress, protect our band!
Today, AM processing has advanced to the point where properly installed, an AM signal can sound as good or better than an FM. Ask Audacy’s Dave Skalish in Philadelphia. First, repair and upgrade the theater. Next, put a great show on the stage. The “savior” of the AM band is superior programming
Of course it can be done, but it can’t be done in pieces. The reason why WABC has grown from the scrap heap of crap from a negligent owner to a top 10 success in the world’s toughest city is by following programming rule number one consistency. John Catsimatidis and GM Chad Lopez deliver consistency: A consistent point of view. Consistent investment in top talent on and off the air. Consistent community visibility. Consistent pride In the product. The owner and management love radio and love the show. The show. Make a great show and they always come.
Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.
According to a report in The Forum, Fieldstone Group, which owns Fargo heritage radio station “The Flag” at AM 1100 / FM 92.3, is planning to purchase WDAY Radio from Forum Communications, owner of WDAY-TV and The Forum. In November 2020, Fargo-based Fieldstone Group began managing WDAY. If the sale is approved by the FCC, Fieldstone will own the 102-year-old AM radio station, its online properties, social media accounts, and transmitter/tower site. Terms of the sale were not immediately disclosed by the buyer or the seller. “We are thrilled to see this day arrive,” said Steve Hallstrom, president and managing partner of Fieldstone Group. “We thank the Marcil family and the leaders and staff of Forum Communications for a great partnership these last four years. WDAY Radio has always had a tradition of serving the community with great news, weather, ag, and sports and we’ve enjoyed the journey of growing those elements with the help of our friends and partners at Forum Communications.” Hallstrom said it’s been important to have WDAY Radio “serve the community with quality local programming from sunrise to sunset, which is becoming a rarity in our business. I also want to thank our listeners for their loyalty and the many local businesses and organizations that have trusted us with their advertising and marketing dollars.” Fieldstone Group also owns KTGO “The Flag” in Tioga, N.D, at AM 1090 and FM 92.7, three stations in Grand Rapids, Minn: KOZY 1320 AM / 93.1 FM, KMFY 96.9 FM and KBAJ 105.5 FM; and The McKenzie County Farmer newspaper based in Watford City, N.D. “WDAY Radio is North Dakota’s longest-serving broadcast operation,” said Scott Hennen, VP/partner of Fieldstone Group and general manager of WDAY Radio from 2001-2009. “It is an honor to take ownership of this iconic community source of information.”
TALKERS publisher Michael Harrison addressed a packed house of New Jersey political, civic, and business leaders at last Friday’s Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) discussing the biological and sociological impact of modern era communications technology. In this clip, he discusses the potential influence of AI on the talk show host job market. One of the many highlights of Harrison’s 48-minute keynote address was his observation that it is very possible for robots powered by artificial intelligence to be able to hold multi-faceted on-air conversations with each other or with guests or callers by tapping into their ability to instantaneously access every talking point already out there in cyberspace – left, right, or center – and to present them with an endless array of voices and attitudes. To protect their jobs and future against this formidable competitor, Harrison advises talk show hosts to significantly “up their game” and operate with more originality outside the realm of hackneyed talking points. To see a brief clip of Harrison’s comments please 
Storm specialist Mike Seidel is currently reporting from Madeira Beach, FL while correspondent Robert Ray is in Fort Myers Beach, FL. On Tuesday, Seidel will report from St. Petersburg, FL with Ray remaining in Fort Myers. FOX Weather will also deploy meteorologists Britta Merwin and Steve Bender to Sarasota, FL, Bob Van Dillen to Tampa Bay and Haley Meier to Daytona Beach, FL while meteorologists Michael Estime, Craig Herrera, Ari Sarsalari, Ian Oliver and Kiyana Lewis will anchor coverage from FOX Weather headquarters in New York. FOX Weather hurricane specialist Bryan Norcross will also provide continuous updates from New York. FOX Weather Digital will provide comprehensive coverage of Hurricane Milton, available 24/7 on FOXWeather.com and in the FOX Weather app, including the exclusive Hurricane HQ tab. FOX Weather Digital will include leading meteorological analysis, exclusive expertise from Norcross, coverage from all FOX Weather field resources and related content of every angle related to US impacts of the storm.
With its state-of-the-art technology capabilities that includes satellite and IP distribution and live sports production, the company is available to offer additional services to those in need. “At Skyview Networks, our top priority is the safety of our partners and the continuity of their operations,” Aaron Mellis, VP, business services, Skyview Networks tells TALKERS. “With Hurricane Milton approaching, our team is fully prepared and ready to step in with services to support our clients’ needs, ensuring they are met seamlessly.” For inquiries on extended services in preparation of Milton, please contact 
According to the company, after over four decades of distinguished service in the radio industry, Lohman will continue to provide his expertise to iHeartMedia in a consulting role. Lohman leaves behind a legacy of dedication, growth, and commitment to the radio industry and the Alaskan and Hawaiian communities. His tenure has been marked by outstanding leadership, innovative strategies, and commitment to fostering excellence within the organization. His career in radio began after a summer vacation to Alaska in June 1981, after graduating from Duke University. His first jobs in the state included a fish processor and roughneck at Prudhoe Bay. By October 1982, he started in radio sales, beginning a long and impactful journey in broadcasting. Reflecting on his career, Lohman said, “It’s been an absolute blast. Radio is truly an incredible industry that drives our economy and connects communities, and I’ve had the privilege of witnessing its evolution firsthand. Finishing my career with iHeart has made the last decade the best chapter of my career.” Dan Lankford, iHeartMedia division president, expressed his appreciation for Lohman’s contributions, saying “It’s been a privilege working with Andy the last five years. He has successfully led his team in growing both revenue and ratings. As he steps into his much-deserved retirement, we celebrate his many achievements, thank him for his years of service and look forward to him continuing in his new advisory role.”
As most readers of TALKERS magazine know, dedicated and alert radio stations rise to the occasion of abundant vigilance and public service in providing their communities with vital information and support during natural disasters. Such has been the case with Hurricane Helene and the same thing will take place as Hurricane Milton threatens Florida and the East Coast.
The one-hour show is live weekdays from 6:00 -7:00 pm. WGCH covers Fairfield County, CT as well as neighboring Westchester County, NY. The station serves the community with extensive local news, sports and talk programming. Boyer tells TALKERS, “My show will be fast paced, very informative, full of joy and very uplifting, for my listeners.” Boyer hosts two other syndicated shows – “Cannabis Talk A-Z” and “Frankie Boyer Radio.” For more information contact 508-878-1782 or 
He will report directly to PodcastOne’s president Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent revenues and the company’s prominence with both media buyers and content creators. 
Departments, sheriff of Bernalillo County, head of public safety for the State of New Mexico under Governor Gary Johnson. Cumulus Albuquerque vice president and market manager Jeff Berry states, “I am SO excited for Darren’s return to Cumulus Albuquerque as program director. His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!” White comments, “I am honored to accept the position of program director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge. Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”
Heavy Hundred mainstay Mark Levin will host an original content series. Yael Eckstein, president/CEO of The Fellowship, will serve as co-host of the series and lend insight from her expertise as a resident of Israel. The series will explore Jewish cultures and tradition, the significance of Judeo-Christian values, the historical hatred of Jews through the centuries, and the centuries-old cycle of violence that led to the devastating attacks on October 7th. The series will feature four episodes in 2024. “I am very excited about our new podcast partnership with The Fellowship,” said Levin. “It is a fantastic organization with a wonderful mission and a truly righteous group of people, from the president and CEO Yael to her dedicated team.” Ekstein tells TALKERS, “At a time when the world seems to have once again turned on Israel and the Jewish people, I feel so blessed to partner with Mark Levin – a strong voice for Israel,” adding, “Together, as we discuss and find inspiration in how Israel is standing up for democratic societies around the world, we are continuing to build bridges of understanding to help combat the terrifying rise in global anti-Semitism.” The four episodes will be released on 10/2, 10/23, 11/20, and 12/18.
Focusing on being a trusted guide to podcast discovery, Podcast Radio features a diverse lineup of curated podcasts across various genres, with presenters, giving listeners in Minnesota an expanded radio experience. The station was the first Podcast Radio affiliate to feature dedicated genre hours, including business, true crime, comedy, and musical conversation. According to sources at Podcast Radio, “This genre-based scheduling allows listeners to enjoy expertly curated content that aligns with their interests, delivered through our innovative platform and partnership with Local Radio Network (LRN).” Gerard Edwards, CEO of Podcast Radio, tells TALKERS, “We are excited to have Podcast Radio on in Minnesota. Our genre-based scheduling allows us to offer something for every listener, while using the trusted radio format to connect audiences with the world of podcasts. Alpha Media has been an incredible partner, and we look forward to expanding our presence.” Podcast Radio Minnesota joins Podcast Radio Missouri, broadcasting in dayparts on KREI-AM (Farmington), KWIX AM/FM (Moberly) and KJFF (Festus). Podcast Radio also has four 24/7 stations with Beasley Media Group in Detroit, the Carolinas, Tampa Bay and Southwest Florida. For more information on how to bring Podcast Radio to your station, contact Gerard Edwards — gerard@podcastradionetwork.com — or send general questions to 
Sid Rosenberg
Effective 10/1, Kevin Washington has been named operations manager for Alpha Media’s five Dayton, OH stations (WDHT-FM, WROU-FM, WGTZ-FM, WCLI-FM and sports talk, WING-AM). Washington has 20+ years of experience with Alpha Dayton and most recently held the position of APD/promotions director. Alpha Media’s SVP/market manager Brett Beshore tells TALKERS, “I’m thrilled to be promoting Kevin into this pivotal role with Alpha Dayton. He’s consistently demonstrated strong commitment to the organization’s values and goals, delivering exceptional results with everything he’s undertaken. There’s no one more deserving. He’s the absolute best choice to lead our highly[1]talented team with our heritage brands.” Washington adds, “I’m excited to take on this new role with Alpha Media. We have great stations in the market and greater people inside the building. I’m looking forward to this next chapter.”
After 35 years of service and leadership in local broadcasting, Bob Longo is retiring as VP/GM of Cox Media Group (CMG) TV – Jacksonville (WJAX-TV and Hoffman Communication’s WFOX-TV), effective Dec. 31. Longo’s career has deep roots in journalism. He started in radio as a reporter, anchor, news director, and talk host before moving to TV as a reporter and anchor, executive producer, and news director. He led newsrooms in Binghamton, Buffalo, Hartford, Pittsburgh, Orlando, and Jacksonville. He joined CMG in 2014 and was promoted to VP/GM in 2017. “Bob has been successful at every stop because he’s a personable and engaged leader with an unwavering commitment to journalistic excellence and financial performance,” said Dan York, CMG’s president/CEO. “He’s consistently brought passion to serving his local communities and has been an ardent advocate for the value of local news and investigative journalism. While we’re happy for him, we’re going to miss Bob’s optimism and leadership.”
Broadcasting weekdays 5:00 am to 9:00 am PT, the show delivers what station sources describe as “unmatched news coverage of the critical stories shaping the community.” 
The program has a reputation for being a trusted news source dedicated to delivering timely and accurate coverage tackling everything from local and national news to business, entertainment headlines plus traffic and weather reports. Known for her warm delivery and engaging storytelling, Carter’s distinguished career includes roles at major news outlets such as WBBM in Chicago and Newsradio KFBK in Sacramento, where she became known for her sharp reporting and ability to connect with audiences. She will report to PD Mary Ayala who tells TALKERS, “I’m thrilled to welcome Veronica to our team,” adding, “Her depth of experience, vibrant enthusiasm and passion for connecting with the people of California make her a great addition to our morning show.” Carter comments, “I’m honored to join such a respected team and excited to connect with our listeners each morning, bringing them the news and stories that matter most.” Carter replaces LaDona Harvey, who announced she was stepping down from the role earlier this month.
The podcast publishing arm of iHeartMedia and Radio Ambulante Studios (RAS), a pioneering Spanish-language podcast production company that tells the stories of Latin America and Latino communities around the world, announced a deal that will bring RAS and its full slate of shows to iHeart’s My Cultura Podcast Network. As part of the deal, Radio Ambulante Studios’ flagship, award-winning podcast “