SABO SEZ: Move or Die!
By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN
If a shark doesn’t swim, it dies. Radio is just fine, thank you, but it’s not swimming. Water, check. Tank, check, Sharks, check. Swimming to the next meal, nope. For the past 10 years at least, the radio show in every city is stuck in place and that sound in the distance that wakes you up at night is a death rattle.
The public perceives radio to be live, current, and local. Those three ingredients are the foundation of radio’s hundred years of success and the envy of all other media. That’s right – ALL. OTHER. MEDIA. Radio was born with the characteristics envied by newspapers, magazines, streaming, TV… name it.
The savior of the AM band was not a three-hour-a-day-host. The savior is all-news and local live. The FM formats that thrive and grow put up a live mirror to a city’s needs and tastes. Stations that sound like their city, and no other city, do not just win – they dominate. The radio shark is the forward momentum of urgent local information, new ideas, new jokes.
When asked, most people will say, “I don’t think I listen to the radio much…” But they do. The problem is radio is not top of mind. Why not? Because radio must demand listener attention with urgent, new ideas, entertainment, and information. “Your favorites from the 90s and today” isn’t doing that. Listen to air checks of the double-digit share legends of top 40 night-time radio. They weren’t so great. BUT in every single break they announced the names of local schools, listeners, events – every break with urgency. The more listener names, the higher their shares. Radio math. The more listener names, the more live local points of reference, the higher the audience share.
Consider the stunning ratings of too many NPR stations. What accounts for their growth trajectory? Clock the percentage of time your local NPR station spends presenting local news, local information, and new ideas.
Compare that with any other station in the city. In its own dreary way, most NPR stations deliver on the presumed benefits of the medium of radio: Local, live, urgent ideas. Yes, many commercial stations command major ratings for the same reason: All-news stations, and hybrids such as WSB, Atlanta; KRLD, Dallas; New Jersey 101.5, WABC, New York; KFI, Los Angeles; WTAM, Cleveland; WPHT Philadelphia.
It’s sacred geometry: The more often a listener hears about their local, daily life, the higher go the ratings.
Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.
The research notes millennials (ages 27-42) are the most concerned at 83%. The survey finds people are feeling the effects of the higher costs of goods and services, and they remain concerned about inflation. In addition, 37% said their finances are in worse shape than four years ago. Thirty-four percent said their finances are about the same, while only 29% said they’re better off than they were four years ago. The research indicates more than half (52%) of Americans believe the U.S. presidency has a major impact on their personal finances. “We encourage every American to go out and vote,” said Dave Ramsey, personal finance expert and host of “The Ramsey Show.” “But remember, what goes on in your house is a whole lot more important than who’s in the White House. The research shows that less than half of Americans believe a written household budget is the way to win with money. That has to change, or nothing will.”
Incorporating copyrighted material, such as video clips or actualities, can enhance your content, but understanding fair use is critical to avoid legal trouble. Fair use permits limited use of copyrighted material for purposes like criticism, commentary, news reporting, or parody without needing permission. Courts assess fair use based on four factors: purpose and character of the use (is it transformative?), nature of the work (factual vs. creative), amount used, and the effect on the market. Learn practical tips on safely navigating fair use, including using brief excerpts, transforming content, and considering market impact. To read this important article in its entirety, please 
95.5 WSB, Atlanta (and nationally syndicated) TALKERS Heavy Hundred star, Erick Erickson is giving both sides an airing today (10/18) in his midday show that he’s broadcasting from the parlor in the Texas Governor’s Mansion (see pic at left) before UGA battles University of Texas tomorrow. He tells TALKERS, he’ll have on both Governors Gregg Abbott (R-TX) and Brian Kemp (R-GA) to talk about the border, the election, and football.
Triton Digital has just released its 
Starnes Media Group is hosting a live, six-hour Election Night special for radio stations across the nation.
In this clip, he discusses the “next big topics” that will be discussed in talk radio and its associated forms of spoken word media. One of the many highlights of Harrison’s 48-minute keynote address was his observation that one of the next big things on the talk media menu is invariably something that is unknown or unexpected that comes out of the blue and literally changes the conversation. He pointed out that the U.S. Rep. Gary Condit (D-CA)/intern Chandra Levy murder mystery scandal was the biggest talk media story for weeks during the middle of 2001 – until the events of 9/11 completely wiped it off the talk shows in one fell swoop. Beyond that, Harrison discusses the growing national conversation role of such topics as societal anxiety, clean water, time management, privacy and technology’s assault on our humanity. To watch the brief clip on the TALKERS MEDIA YouTube channel, please 
“The CloakRoom with Former Senator Doug Jones” will air live tomorrow from 6:00 pm – 8:00 pm ET on channel 127. According to company sources, with just a few weeks remaining before the November 5 elections, Senator Jones will engage with Progress listeners, taking calls to discuss the pressing news stories of the day. He’ll also leverage his personal political experience to analyze the key senatorial races, as well as the presidential election. In addition, the former senator will be joined by Julie Chavez Rodriguez, VP Kamala Harris’s campaign manager, as well as a surprise guest. “The stakes in this election could not be any higher,” Jones tells TALKERS. “I can’t think of a better way to talk directly with voters nationwide and have real conversations about the issues at the top of their minds as we head into Election Day. As a regular guest on SiriusXM’s Progress channel, I know they have a passionate audience with a lot of important, fresh subjects to discuss, so this should be a lot of fun.” The show will have its first run live during the usual time slot of “The Dean Obeidallah Show.” 
The special will also replay multiple times throughout the week and will be available anytime on demand on the SiriusXM app. Progress is SiriusXM’s channel dedicated to amplifying progressive viewpoints. The channel features a wide range of voices including Zerlina Maxwell, Stephanie Miller, Thom Hartmann, Michelangelo Signorile, Dean Obeidallah, John Fugelsang, and more. Photo by Joy Asico-Smith / AP for SiriusXM.
The 22nd annual Children’s Miracle Network Radiothon benefitting McLeod Children’s Hospital was recently held in Florence, SC. During the Radiothon, Community Broadcasters’ stations WWKT 99.3 The Cat, (news/talker) WFRK Live 95.3, WPDT Almighty 105.1 and WSIM 93.7 Frank FM hosted live broadcasts from McLeod Children’s Hospital. Pictured above: former SC Lt. Gov. Ken Ard and station VP operations Dave Baker (r) during broadcast on news/talk Live 95. “As always, at Community Broadcasters, we are always doing our best to live up to our name, and stand for the communities that we broadcast in,” company VP Wayne Mulling tells TALKERS. “And we are proud of what we have been able to do in hosting the Children’s Miracle Network Radiothon each year to raise funds for McLeod Children’s Hospital and Children’s Miracle Network. We are humbled by the amount of people that have been helped directly through the years by these organizations, and glad to play a small part in keeping this active and ongoing to continue to help others every year. We invite you to be a part as well.” DJs and talk show hosts asked listeners for donations in support of the programs and technology that McLeod offers to families in the Pee Dee. Listeners also had the opportunity to hear real stories from those who have benefited directly from the McLeod Children’s Hospital, in addition to interviews with doctors, nurses and employees who all share the same passion. “What an exciting Radiothon we had this year raising more than $127,000 for the McLeod Children’s Hospital!” says Davis Sawyer, Children’s Hospital fund manager. “The hard work and dedication from all involved truly make a difference in the lives of the children treated in McLeod Children’s Hospital. I value the partnership and friendship we have with Community Broadcasters and look forward to growing this partnership as we continue to impact the children we serve.” There was also a live auction throughout the week, with some bids surpassing $500. Auction items were donated from collegiate and professional sports teams, nationally known musicians and local businesses. At the conclusion of the Radiothon, this year’s donations equaled $127,098. All donations will remain here in the Florence area to help fund life-saving McLeod programs, and purchase new technology to better serve the Pee Dee families. To learn more about the annual Radiothon, check out this year’s sponsors, or make a donation, visit 
“The Doug Gottlieb Show” will debut on Northeast Wisconsin airwaves, alongside the return of “The Mike Heller Show” to WSCO, while “The Show” continues with host Eric Balkman. Starting October 28, “The Doug Gottlieb Show,” a FOX Sports Radio nationally syndicated program, will air weekdays from 2:00 pm – 4:00 pm. “Our show is so excited to expand our footprint in Wisconsin!” said Doug Gottlieb. “Everywhere I go, people ask where they can hear us…now the answer is WSCO! Let’s go!” Woodward Community Media’s talk brand manager, B.J. DeGroot, shared, “With Doug now serving as head coach for UW-Green Bay Men’s Basketball and continuing his national show, it was essential to bring his voice to sports fans in Northeast Wisconsin.” Additionally, WSCO will welcome back the statewide syndicated “Mike Heller Show,” which will air weekdays from 12:00 noon – 2:00 pm. Heller, a local favorite and graduate of Appleton East High School and UW-Oshkosh, previously hosted the show on WSCO from 2016 to 2019. “The Show with Leo and Balky’ will now be rebranded as “The Show with Balky” following John Leopold’s decision to step back to focus on his sales executive role. Balky will continue as the solo host from 11:00 am – 12:00 noon. DeGroot added, “We are thrilled to enhance our local and regional sports coverage by bringing Doug’s show to our audience and welcoming Mike back to Northeast Wisconsin.”
According to a report in The Forum, Fieldstone Group, which owns Fargo heritage radio station “The Flag” at AM 1100 / FM 92.3, is planning to purchase WDAY Radio from Forum Communications, owner of WDAY-TV and The Forum. In November 2020, Fargo-based Fieldstone Group began managing WDAY. If the sale is approved by the FCC, Fieldstone will own the 102-year-old AM radio station, its online properties, social media accounts, and transmitter/tower site. Terms of the sale were not immediately disclosed by the buyer or the seller. “We are thrilled to see this day arrive,” said Steve Hallstrom, president and managing partner of Fieldstone Group. “We thank the Marcil family and the leaders and staff of Forum Communications for a great partnership these last four years. WDAY Radio has always had a tradition of serving the community with great news, weather, ag, and sports and we’ve enjoyed the journey of growing those elements with the help of our friends and partners at Forum Communications.” Hallstrom said it’s been important to have WDAY Radio “serve the community with quality local programming from sunrise to sunset, which is becoming a rarity in our business. I also want to thank our listeners for their loyalty and the many local businesses and organizations that have trusted us with their advertising and marketing dollars.” Fieldstone Group also owns KTGO “The Flag” in Tioga, N.D, at AM 1090 and FM 92.7, three stations in Grand Rapids, Minn: KOZY 1320 AM / 93.1 FM, KMFY 96.9 FM and KBAJ 105.5 FM; and The McKenzie County Farmer newspaper based in Watford City, N.D. “WDAY Radio is North Dakota’s longest-serving broadcast operation,” said Scott Hennen, VP/partner of Fieldstone Group and general manager of WDAY Radio from 2001-2009. “It is an honor to take ownership of this iconic community source of information.”
TALKERS publisher Michael Harrison addressed a packed house of New Jersey political, civic, and business leaders at last Friday’s Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) discussing the biological and sociological impact of modern era communications technology. In this clip, he discusses the potential influence of AI on the talk show host job market. One of the many highlights of Harrison’s 48-minute keynote address was his observation that it is very possible for robots powered by artificial intelligence to be able to hold multi-faceted on-air conversations with each other or with guests or callers by tapping into their ability to instantaneously access every talking point already out there in cyberspace – left, right, or center – and to present them with an endless array of voices and attitudes. To protect their jobs and future against this formidable competitor, Harrison advises talk show hosts to significantly “up their game” and operate with more originality outside the realm of hackneyed talking points. To see a brief clip of Harrison’s comments please 
Storm specialist Mike Seidel is currently reporting from Madeira Beach, FL while correspondent Robert Ray is in Fort Myers Beach, FL. On Tuesday, Seidel will report from St. Petersburg, FL with Ray remaining in Fort Myers. FOX Weather will also deploy meteorologists Britta Merwin and Steve Bender to Sarasota, FL, Bob Van Dillen to Tampa Bay and Haley Meier to Daytona Beach, FL while meteorologists Michael Estime, Craig Herrera, Ari Sarsalari, Ian Oliver and Kiyana Lewis will anchor coverage from FOX Weather headquarters in New York. FOX Weather hurricane specialist Bryan Norcross will also provide continuous updates from New York. FOX Weather Digital will provide comprehensive coverage of Hurricane Milton, available 24/7 on FOXWeather.com and in the FOX Weather app, including the exclusive Hurricane HQ tab. FOX Weather Digital will include leading meteorological analysis, exclusive expertise from Norcross, coverage from all FOX Weather field resources and related content of every angle related to US impacts of the storm.
With its state-of-the-art technology capabilities that includes satellite and IP distribution and live sports production, the company is available to offer additional services to those in need. “At Skyview Networks, our top priority is the safety of our partners and the continuity of their operations,” Aaron Mellis, VP, business services, Skyview Networks tells TALKERS. “With Hurricane Milton approaching, our team is fully prepared and ready to step in with services to support our clients’ needs, ensuring they are met seamlessly.” For inquiries on extended services in preparation of Milton, please contact 
According to the company, after over four decades of distinguished service in the radio industry, Lohman will continue to provide his expertise to iHeartMedia in a consulting role. Lohman leaves behind a legacy of dedication, growth, and commitment to the radio industry and the Alaskan and Hawaiian communities. His tenure has been marked by outstanding leadership, innovative strategies, and commitment to fostering excellence within the organization. His career in radio began after a summer vacation to Alaska in June 1981, after graduating from Duke University. His first jobs in the state included a fish processor and roughneck at Prudhoe Bay. By October 1982, he started in radio sales, beginning a long and impactful journey in broadcasting. Reflecting on his career, Lohman said, “It’s been an absolute blast. Radio is truly an incredible industry that drives our economy and connects communities, and I’ve had the privilege of witnessing its evolution firsthand. Finishing my career with iHeart has made the last decade the best chapter of my career.” Dan Lankford, iHeartMedia division president, expressed his appreciation for Lohman’s contributions, saying “It’s been a privilege working with Andy the last five years. He has successfully led his team in growing both revenue and ratings. As he steps into his much-deserved retirement, we celebrate his many achievements, thank him for his years of service and look forward to him continuing in his new advisory role.”
As most readers of TALKERS magazine know, dedicated and alert radio stations rise to the occasion of abundant vigilance and public service in providing their communities with vital information and support during natural disasters. Such has been the case with Hurricane Helene and the same thing will take place as Hurricane Milton threatens Florida and the East Coast.
The one-hour show is live weekdays from 6:00 -7:00 pm. WGCH covers Fairfield County, CT as well as neighboring Westchester County, NY. The station serves the community with extensive local news, sports and talk programming. Boyer tells TALKERS, “My show will be fast paced, very informative, full of joy and very uplifting, for my listeners.” Boyer hosts two other syndicated shows – “Cannabis Talk A-Z” and “Frankie Boyer Radio.” For more information contact 508-878-1782 or 
He will report directly to PodcastOne’s president Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent revenues and the company’s prominence with both media buyers and content creators. 
Departments, sheriff of Bernalillo County, head of public safety for the State of New Mexico under Governor Gary Johnson. Cumulus Albuquerque vice president and market manager Jeff Berry states, “I am SO excited for Darren’s return to Cumulus Albuquerque as program director. His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!” White comments, “I am honored to accept the position of program director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge. Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”
Heavy Hundred mainstay Mark Levin will host an original content series. Yael Eckstein, president/CEO of The Fellowship, will serve as co-host of the series and lend insight from her expertise as a resident of Israel. The series will explore Jewish cultures and tradition, the significance of Judeo-Christian values, the historical hatred of Jews through the centuries, and the centuries-old cycle of violence that led to the devastating attacks on October 7th. The series will feature four episodes in 2024. “I am very excited about our new podcast partnership with The Fellowship,” said Levin. “It is a fantastic organization with a wonderful mission and a truly righteous group of people, from the president and CEO Yael to her dedicated team.” Ekstein tells TALKERS, “At a time when the world seems to have once again turned on Israel and the Jewish people, I feel so blessed to partner with Mark Levin – a strong voice for Israel,” adding, “Together, as we discuss and find inspiration in how Israel is standing up for democratic societies around the world, we are continuing to build bridges of understanding to help combat the terrifying rise in global anti-Semitism.” The four episodes will be released on 10/2, 10/23, 11/20, and 12/18.
Focusing on being a trusted guide to podcast discovery, Podcast Radio features a diverse lineup of curated podcasts across various genres, with presenters, giving listeners in Minnesota an expanded radio experience. The station was the first Podcast Radio affiliate to feature dedicated genre hours, including business, true crime, comedy, and musical conversation. According to sources at Podcast Radio, “This genre-based scheduling allows listeners to enjoy expertly curated content that aligns with their interests, delivered through our innovative platform and partnership with Local Radio Network (LRN).” Gerard Edwards, CEO of Podcast Radio, tells TALKERS, “We are excited to have Podcast Radio on in Minnesota. Our genre-based scheduling allows us to offer something for every listener, while using the trusted radio format to connect audiences with the world of podcasts. Alpha Media has been an incredible partner, and we look forward to expanding our presence.” Podcast Radio Minnesota joins Podcast Radio Missouri, broadcasting in dayparts on KREI-AM (Farmington), KWIX AM/FM (Moberly) and KJFF (Festus). Podcast Radio also has four 24/7 stations with Beasley Media Group in Detroit, the Carolinas, Tampa Bay and Southwest Florida. For more information on how to bring Podcast Radio to your station, contact Gerard Edwards — gerard@podcastradionetwork.com — or send general questions to