SABO SEZ: Prescience from the Past
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Have you noticed a profile pattern for the mass shooters and political assassins? 20-30 years old. Living at home or close.
Here’s a deep dive, highly predictive profile that was written by a true radio GREAT:
“He’s a crown prince as a teenager. A crown prince when he suddenly finds his crown gone and he’s just a commoner and he must enter the next stage of life – well I’ll tell you what happens: He generally doesn’t, that’s why you have a new generation of guys who have not taken on family or familiar responsibilities.
They are not about to give up the Crown Prince role and so we have a whole new generation of porn readers who will forever and ever and ever be catered to, and they get to the point where they cater to themselves. Many of them never grow up.
There is more than one guy who is 30 years old today who is totally, completely being supported by his mother and father. And as a matter of course, because he is after all a Crown Prince and a Crown Prince has prerogatives and one of them is to live off the family larder, he will continue to do this throughout most of his life.
This is a very new thing in America, and I say we have not seen the end of it. We’ve only seen the very beginning of it now. He who is really searching for identity.
I’m gonna make a suggestion here. I will suggest that this man is a dangerous man. Any man who has been suppressed, any man who has lost identity is a man who is prone to take up with wild, divergent, and often quite dangerous and irrational political crusades merrily to give himself his own identity, something, some charge that he can ride on.”
Jean Shepherd
WOR Radio Star
Author, A Christmas Story
from audiobook, LIFE IS, 1965
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
the popularity of mobile devices for audio listening is the most dominant in urban communities. Within that audience segment, 40% of time is spent listening to audio on a mobile device, vs. 28% of time spent listening on an AM/FM radio receiver. The mobile device also holds a strong lead in suburban communities, with 36% of time spent listening on that device compared to 30% of time on a radio receiver. However, the radio receiver is strongest in rural communities where it matches the listening time of the mobile device, each receiving 34%.
Yorker Radio Hour,” and “Terrestrials,” as well as “Freakonomics Radio,” “Science Friday” and “Today, Explained,” which NYPR distributes – available to at-risk public radio stations at no cost. This initiative comes as the CPB prepares to wind down at the end of September, following a $9.4 billion rescission package Congress approved in July, putting the future of more than 1,500 public radio and television stations nationwide in jeopardy. NYPR says, “This initiative will allow stations to redirect funds they would typically use to license our programs toward sustaining their vital local operations and reporting.”
Hubbard Radio’s all-news WTOP-FM, Washington is looking for a new morning drive news anchor after Michelle Basch informed the company she will leave her position at the end of the year to relocate out of DC. WTOP director of news and programming Julia Ziegler wrote in a memo to the stations staff, “Anyone who knows Michelle Basch, knows how much she and her husband Mike adore their cabin in Pennsylvania. Michelle and Mike have decided to move there full-time in the Spring, which means Michelle will be leaving WTOP after nearly two decades. The good news? Michelle will continue to anchor AM Drive through the end of the year. She will then do some reporting for us until she and Mike are fully moved to PA. Michelle’s passion for news, commitment to excellence and drive to ‘first get it right, then get it first’ will be greatly missed in this newsroom.” 
insights. Aragon joined Skyview in 2014, and Skyview says he has “built a reputation among his colleagues and our clients as a highly analytical contributor, whose insights support the sales team, our advertisers, and our networks.” At the same time, Heather Baumanis is promoted to executive director, business development and communications. In this role, she’ll support Skyview’s business portfolio of sports partnerships and maintain and contribute to new and existing client relationships while leading the company’s internal, external, and corporate branding initiatives. 
House version contains an eight-year sunset provision on the law requiring all cars manufactured in the U.S. to have an AM radio at no extra cost. The Senate version has no sunset provision. WABC, New York owner John Catsimatidis has been very vocal supporting the bill without the sunset provision. “77WABC and all AM radio stations across the country provide life-saving information and emergency alerts to the public. While the committee’s action may be a step forward, a ridiculous last-minute change sunsets the law in eight years. AM is the backbone of the emergency alert system and tornados, hurricanes, and other disasters won’t go away.”
Federal Communications Commissioner Anna M. Gomez issued a statement criticizing the Commission’s threats against ABC that, in part, led to the suspension of the “Jimmy Kimmel Live!” program. Her statement is as follows: “We cannot allow an inexcusable act of political violence to be twisted into ajustification for government censorship and control. First, an ABC reporter was told that his coverage amounted to hate speech and that he should be prosecuted simply for doing his job. Then, the FCC threatened to go after this same network, seizing on a late-night comedian’s inopportune joke as a pretext to punish speech it disliked. That led to a shameful show of cowardly corporate capitulation by ABC that has put the foundation of the First Amendment in danger.
“FOX & Friends Weekend” with Rachel Campos-Duffy, Charlie Hurt and Griff Jenkins hosting live outside State Farm Stadium. Maria Bartiromo will anchor “Sunday Morning Futures” from the same location. “Saturday in America” host and co-host of “Outnumbered” Kayleigh McEnany and “FOX & Friends” co-host Lawrence Jones will present live special coverage of the memorial proceedings.
guest host because he specifically asked for the honor, so he can share his thoughts and remembrances on the passing of his personal friend. SRN adds, “We have received permission from Premiere Networks to allow Glenn to do this, even though he may be on a competing station in some radio markets. This is one of those rare times where competitors unite for the common good. We wanted our stations to know this special broadcast has been approved. It promises to be memorable radio.” SRN says other major stars will fill in during the coming days. Vice President JD Vance guest-hosted live from The White House on Monday and Tuesday’s show was hosted by Matt Walsh, Michael Knowles and Ben Shapiro.
Charlie Kirk’s tragic assassination shook the talk radio world. Emotions were raw, and broadcasters across the spectrum tried to capture that moment for their audiences. Charles Heller of KVOI in Tucson 
In the wake of Charlie Kirk’s murder, one would expect every company that owns a talk radio station, every network that syndicates conservative voices, and every corporation that employs talk radio hosts to issue a unified statement of defiance. This was not just an attack on Charlie; it was an attack on the entire industry of talk radio, on the free exchange of ideas, and on the First Amendment itself. Yet, shockingly, most of these companies have remained silent. That silence is unacceptable. At a moment like this, the industry should stand shoulder to shoulder and declare to the world: we will not be intimidated, we will not be silenced, and we will never abandon the microphone.
Grief for the loss of Charlie Kirk is palpable around the world. Broadcasters who interviewed him or had anything to do with the Turning Point organization were deeply touched by his tragic death.
Amazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most. That’s why Mr. Bezos has a bigger boat than you.
In an opinion piece for TALKERS, radio pro Erik Cudd writes, “In such a time as this, because radio is the medium I know best and love most, I write this appeal to those influential in news/talk. My hope is that you will step forward once again as the architects and innovators you have always been and raise a rallying cry for this unique moment. The freedoms and ambitions that make the format so vital also create challenges. By design, it invites sharp opinions, spirited disagreement, and cultural edge. Those qualities are its strengths. But in our current climate, they also carry the risk of drifting into tribalism and rhetoric that can spill over into something more dangerous. This is not an implication that I believe news/talk is responsible for the death of Charlie Kirk. I would like to be crystal clear. What I am saying is that a perfect storm has been gathering for many years, and no one can deny the polarized, charged landscape we now inhabit. And that storm is not radio’s sole responsibility.” 
The Nashville-based “George Plaster Show,” with co-hosts Kelly Holcomb and Billy Derrick, is now heard on Saga Communications’ sports talk WKFN-AM/W281BT in Clarksville, Tennessee. Clarksville Now reportsPlaster said he’s excited for the opportunity to be here and tap into a new market of sports fans. “I’m very excited about being in Clarksville. For me, this is about adding listeners – listeners who knew me from years ago. I think we’re going to do really well here, it’s a market that has a lot of sports fans, and we just simply want to tap into it.” “The George Plaster Show” will air live from 3:00 pm to 5:00 pm Monday through Friday. 
FOX News Channel presenting a primetime special titled, “Charlie Kirk: An American Original,” hosted by FOX News Channel’s Jesse Watters tomorrow at 7:00 pm ET with an encore presentation on Sunday (9/14) at 7:00 pm ET. FOX News says Watters “will reflect on Kirk’s extraordinary impact as a conservative thought leader, gifted communicator, and a monumental force for the MAGA movement.” Kirk colleagues and friends being featured include: Donald Trump Jr., “My View” host Lara Trump, Graham Allen, and Pastor Jack Hibbs. In addition, FNC personalities Will Cain, Laura Ingraham, Brian Kilmeade, Ainsley Earhardt and Lawrence Jones will reflect on Kirk’s impact.
Bruce DuMont
The Museum of Broadcast Communications announces the selection of eight new Legends inductees into the Radio Hall of Fame for 2025, recognizing radio broadcasters who have passed away. This year’s inductees include longtime WLS-AM, Chicago morning drive cohost Don Wade and nationally syndicated host Dale Sommers “The Truckin’ Bozo.” Radio Hall of Fame co-chair Kraig Kitchin comments, “Each of these individuals contributed to the growth and vibrance of our radio industry and are worthy of induction. I’m thrilled to see recognition for their talents and efforts and heartened that their family, friends and colleagues can witness this well-deserved honor.” 
and the countless people whose lives he touched through his words, his work, and his unwavering commitment to faith and country.” Salem CEO David Santrella is quoted saying, “Charlie was more than a broadcaster – he was a fearless defender of truth and a faithful servant of God. This assassination was not just an attack on Charlie, it was an attack on free speech and on the values Charlie championed every day. His absence leaves a tremendous void, but his legacy of faith, courage, and conviction will continue to inspire generations.” Salem Media chief strategy officer Bradley Parscale stated, “I have had the privilege of working with Charlie for nearly a decade. He was part of the Salem family. His voice was fearless, unyielding, and relentless in the defense of faith and freedom. This heinous act of evil was meant to silence him, but as Christians, we know darkness cannot overcome the light. Charlie’s influence cannot and will not be silenced.” The company added, “Charlie’s partnership with Salem Media was defined by his uncompromising defense of biblical values, liberty, and truth. Through his nationally syndicated show and podcast, he reached millions who relied on his voice to cut through lies, honor truth, and give courage to those fighting for faith and freedom.”
Salem Media Group recruits Australian media personality Erin Molan to host an eponymous podcast for the Salem Podcast Network. Molan says, “The American market has always felt like such a natural fit. The focus on my former show on Sky News Australia was always more heavily skewed towards foreign affairs, U.S. politics, national security, and COMMON SENSE! When clips started to go viral in the United States, I figured there was an appetite there for what I had to say!” Salem SVP spoken word Phil Boyce comments, “I really believe Erin Molan is the ‘thunder from down under.’ She is fighting hard for the right side in Australia, and now we are helping her make her case to the U.S. and beyond. She is a strong advocate for Israel and against anti-Semitic rhetoric, so I can’t wait to hear her get started.”
New York’s Cipriani 42nd Street once again played host to one of radio’s most anticipated annual events of the year: the annual “77 WABC Gala,” held this past Friday (9/5). The spectacular evening blended star-studded entertainment, heartfelt tributes, and plenty of radio family camaraderie – all while raising funds for three cornerstone charities: Tunnel to Towers Foundation, the Police Athletic League, and Shriners Children’s Hospital.
The Cumulus Media | Westwood One Audio Active Group unveils an audio planning guide based on data from Edison Research and Nielsen data. Saying that there are incorrect assumptions among strategists and media planners about which audio media have the most listeners, chief insights officer Pierre Bouvard underscores that AM/FM radio is still the dominant ad-supported audio platform with a 66% share. Podcasting is second with a 20% share and this is true across all demographics. For those who are all-in on digital audio only, Bouvard says they are missing 70% of the potential audience as ad-supported Spotify, Pandora and podcasts reach only 30% of the U.S. in a typical day. Further, Bouvard says the data suggests an optimal allocation of audio ad spend: “The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% podcasts, 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite radio.” 
Woodward Community Media makes talk programming leadership moves that it says “strengthens its talk radio leadership with a key promotion and new hire.” Alex Thomas is promoted to brand manager fornews/talk WHBY-AM/W278AU and sports talk WSCO-AM/W256DD in Appleton, Wisconsin. At the same time, Paul Johnson joins the company as the new assistant brand manager for the Woodward Community Media Talk Team. Johnson most recently served with Midwest Communications. Thomas says, “I am thrilled to be given the opportunity to be brand manager of such prestigious stations of WHBY & The Score. With WHBY celebrating its 100th year Anniversary and WSCO’s local sports presence, it’s an honor to represent Woodward Community Media as the talk station brand manager. I look forward to continuing our community impact and highlighting the Fox Valley with great local radio programming.” Johnson comments, “I’m excited to be part of the team at Woodward Community Media! So many talented individuals on staff, and I feel very fortunate to join the team at WHBY and WSCO with the goal of providing great local radio to the listeners of the Fox Valley.”
Superman just flew into court – not against Lex Luthor, but against Midjourney. Warner Bros. Discovery is suing the AI platform, accusing it of stealing the studio’s crown jewels: Superman, Batman, Wonder Woman, Scooby-Doo, Bugs Bunny, and more.
radio spots across 192 media markets, generating more than 1 billion impressions and $43 million in airtime from TV and radio stations. NAB president and CEO Curtis LeGeyt says, “Local stations are serving communities with live sports, trusted local news and life-saving emergency coverage – all available for free to every American. But outdated rules are shackling these stations from growing and innovating at a time when Big Tech operates with limitless scale and zero public interest obligations. Consumers deserve more – not fewer – local journalists on the ground and live sporting events accessible without a subscription. The FCC must act quickly to level the playing field so broadcasters can continue investing in the content communities rely on most.”
America’s top 10 radio broadcasters by station count and by revenue. Connoisseur Media CEO Jeffrey Warshaw says, “Local broadcasting has always been at the heart of what we do. Connoisseur started as a company rooted in radio serving local markets. Today we’re taking that same local-focused philosophy, which now includes our digital marketing and multi-platform expertise to some of the most dynamic markets in the country. This acquisition is about assembling the scale and resources to keep radio strong, serve our communities, empower our employees, and create even more value for advertisers. As I have travelled the country to meet our new colleagues in the Alpha Media markets, I have been impressed with their dedication to radio and their communities. I am excited to be associated with such a great group of people.”