Edison Research & NPR: “Hit Play, Boomer!”
By Holland Cooke
Consultant
“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.
Baby Boomers – born between 1946 and 1964 – are now age 59-77. Those 55+ comprise 30% of total USA population.
Per Edison’s ongoing “Infinite Dial” research, and with data and listener videos captured for this study done with NPR:
— 55+ consume more than 3 hours and 39 minutes of audio PER DAY. And 78% own a smartphone. And “Boomers listen to way more radio than do their children and grandchildren.” And they’re “adopting online audio.”
— Nearly 2/3 of Boomers’ audio is consumed at home. “Only about a third of that group is still working…they have the time to listen to podcasts.” And home is the #1 podcast listening location.
— But compared to 25-54s, they’re podcast consumer laggards. Rosin sees opportunity: “They’ve entered the top of the sales funnel.”
Compared to 25-54s, Boomers are podcasting laggards.
— Many Boomers think podcasting is a time-shifted radio show.
— “Overwhelmingly,” 55+ podcast listeners prefer news-related podcasts.
— We need to explain how-to-listen better than “available as a podcast” and wherever-you-get-yours.
Broadcasters and podcasters: Know how busy you are, I don’t make this recommendation casually. It’s well-worth your time to see the on-demand replay of this informative webinar.
Now I’m off to fabulous, fabulous Las Vegas for the 2023 NAB Show. Look for my convention notes here next week.
Talkers contributor Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and. Follow HC on Twitter @HollandCooke
special show. Salem Tampa general manager Barb Yoder says, “When I read that Jack Harris regretted not having the opportunity to say goodbye to his fans at the end of his most recent morning show, it really touched my heart. I’ve been in broadcasting for many years as well and though he’s been on a competing radio station, I’ve always admired and respected him and the way he connects with the Tampa Bay community. So, to honor Jack we were going to devote one of our morning shows on ‘The Answer’ Tampa and Sarasota for a Jack Harris Tribute.” Salem is hosting another recently let go Tampa host as former “Q105” personality Mason Dixon will appear on its “Faith Talk” stations on “The Bill Bunkley Show” today (4/14) from 4:00 pm to 5:00 pm.
billion and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1% followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Revenues slowed in Q3 (8.4%) and Q4 (4.4%).” IAB CEO David Cohen comments, “After unprecedented growth in 2021, we expected more moderation in 2022. Economic uncertainty, geo-political unrest, a shifting regulatory environment and addressability changes have all contributed to revenue growing at a slower pace. Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to.” 
episode features Chachi’s recent chat from Benztown’s Los Angeles studios with Michael Harrison, founder and publisher, TALKERS. In the second new episode, Chachi talks to Wayne Johnson, founder and owner of Rockaway Records in Los Angeles.
Today’s Benztown press release states: Before founding TALKERS, radio innovator and thought-leader Michael Harrison worked at legendary radio stations from coast-to-coast, including WNEW-FM in New York, KMET in Los Angeles, KRPI in San Diego, WTIC in Hartford, CT, and WCBS-FM in New York. He also founded the AOR format, hosted several syndicated shows, and was the first managing editor for Radio & Records. Harrison has been a columnist for Billboard, a radio station owner, and member of the band Gunhill Road.
immersive Weathercon experiences at Frontiers of Flight Museum, Texas’ premier air and space museum.” Included in the May 6 event is the opportunity for families to experience what it is like to be a meteorologist with a green screen, see storm chaser vehicles, and visit the interactive kids’ zone. WBAP meteorologist Brad Barton and WFAA-TV’s Pete Delkus will deliver presentations to visitors. 
government and federal government contracting community.” Joel Oxley is vice president and general manager at WTOP News and Federal News Network. He says, “Each time I have brought new opportunities to Jeffrey he has used his creativity and collaborative approach to create success for our audience, our advertisers and our team. His expertise specifically in identifying trends our organization can leverage to better deliver on our mission will take a higher profile. Leading to even greater overall success. Jeffrey’s vision for the future will align directly with our goal of being the go-to source of federal news for employees and contractors and bringing new products and opportunities to market.” Wolinsky has served at Hubbard DC for the past 20 years.
network’s “Saturday Report” from early 2020 to 2022. He has also served as co-host of the network’s flagship “Wake Up America Weekend” for the past 15 months. Newsmax CEO Christopher Ruddy says, “Carl served his country for many years as a decorated Navy SEAL, and with his ‘Carl Higbie Frontline’ will continue to push for the issues and values that he and Americans care about.”
down for next Wednesday, so I have the distinction of being honored. In all seriousness, I’m a big supporter of this organization and quite humbled that they picked me to be honored, so I’m hoping not to be too disappointing in terms of getting people to come and/or volunteer.” Morano is host of “The Other Side of Midnight” on the Red Apple Media talk station.
Yesterday (4/10), his on-air partner Rich Shertenlieb read a statement from Toucher on the program that read: “My voice has been messed up for a long time. I had been going to doctors and they didn’t seem overly concerned. However, a listener heard me and put me in touch with a doctor he works with. I went and things didn’t go great. He found some things in my throat that concerned him. He told me not to worry because he could fix all of it. Not to sound dramatic but it is possible a listener saved my life by setting up that appointment.” Toucher also said via social media that he plans to be back but is under a “no talking” order from the doctor and adds, “To that, I am grateful, even though the doctor doesn’t take insurance. Between this and my divorce, I’m f—ed financially! Sorry kids – Christmas is going to look a lot different this year.”
decades. He started in Atlanta and worked with a young Bill Drake. His Susquehanna Broadcasting tenure started at WICE-AM in Providence, Rhode Island. That led to a promotion to the company headquarters in York, PA. He led the early FM expansion for the company with stations in Toledo, Cincinnati, Canton, and Indianapolis. He and I worked together in York for three years before starting our own Fairfield Broadcasting Company.” In the 1980s, Trivers and Wertz also partnered in beautiful music format syndicator Kalamusic.
Theory vs. practice is always a fun exercise. What happens when someone is bold enough to step out and break the mold to achieve their goals? Do you stop and learn, or do you simply stay in your comfort zone and take a pass?
National TV advertising sells things, local radio advertising sells services. And in 
compliance with the Nasdaq Listing Rule, the Company’s common stock will be subject to delisting. Under the Nasdaq rules, the company has 60 calendar days to file the 2022 Form 10-K or to submit to Nasdaq a plan to regain compliance with the Nasdaq Listing Rule. If Nasdaq accepts the company’s plan, then Nasdaq may grant the Company up to 180 days from the prescribed due date for filing the 2022 Form 10-K to regain compliance. If Nasdaq does not accept the company’s plan, then Urban One will have the opportunity to appeal that decision to a Nasdaq Hearings Panel. The company says it is working diligently and expects to file its 2022 Form 10-K within the 60-day period. Previously, Urban One notified the SEC that it had identified material weaknesses in its internal control over financial reporting and as a result, expected some of its internal controls over financial reporting and disclosure controls would be ineffective as of December 31, 2022. The Annual Report on Form 10-K for 2022 will describe these material weaknesses, and the company is implementing plans to remediate them.”
and play-by-play announcer for the University of Arizona. Kelly’s won five Associated Press first place honors for his work in radio. Cumulus Tucson operations manager Herb Crowe says, “I couldn’t be happier to welcome David to the Cumulus family. His experience covering all of the University of Arizona athletic programs for television, combined with his years of radio experience, make him the perfect person to lead ‘Wildcats Radio 1290.’” Kelly comments, “When I came here to Tucson 15 years ago, my hope was that I’d have the chance at some point to lead coverage of the high-profile collegiate sports program at UA. The opportunity to head programming for ‘Wildcats Radio 1290’ gives me the chance to do that, as well as set the pace for delivering the best sports, news and information to our listeners in Southern Arizona.”
Carton Show” weekdays from 7:00 am to 9:30 am on FS1 since September of last year in addition to the daily WFAN afternoon drive show he does alongside Evan Roberts. As Marchand writes, doing both shows is time consuming. Carton is up in the middle of the night to get to Midtown for the FS1 show, then does the WFAN show and gets home around 8:30 in the evening. Marchand also speculates that FS1 might believe that Carton’s TV show would draw more viewers if he wasn’t also on “The Fan.” It’s reported that Carton’s contract with Audacy expires later this year so WFAN would like to know what Carton’s plans are sooner rather than later. 
wont, the rest of the cast toasted – and roasted – her after she announced the engagement on the nationally syndicated show. 
Grey DeLisle as Louisa Adams. The podcast tells the story of how John Quincy Adams went from a failed one-term president to an extraordinary ex-president. Additional voice talent includes filmmaker Ken Burns, CNN anchor John King, radio and CNN host Michael Smerconish, musician Scott Avett, and others. Crawford – who recently got his Master of Arts in History – says, “John Quincy Adams is THE most important historical figure that no one knows about. He is the bridge between Washington and Lincoln. The man who stood in the gap and kept the promise of American democracy alive when the Slavocracy sought to undermine it. I have dreamed about making a series about John Quincy Adams for years and am so grateful to iHeartPodcasts, Curiosity, and School of Humans for helping bring America’s sixth president to life.”
content through financial resources, direct or indirect political pressures, and/or control over production and distribution.” Twitter owner Elon Musk replied to NPR’s protestations with two words – “Seems accurate.” NPR president and CEO John Lansing said the company was disturbed to see the “state-affiliated Media” tag slapped on its tweets and calls it “unacceptable for Twitter to label us this way.” 
WCBS Radio in New York City as a reporter and later as an assistant news director. He joined CBS News as a correspondent in 1981. In 1985, he became anchor of “World News Roundup” – a position he would hold until 1999. Current “World News Roundup” anchor Steve Kathan says, “His booming voice and punchy writing style set him apart. He read and knew so much about so many issues and so many places. Bill Lynch was an influence on me and so many others who aimed to do what he could do.”
A shocking number of highly qualified broadcasters have lost their jobs. The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.
recently regional digital sales manager for Summit Media in Knoxville. She says, “I am beyond excited to join the Beasley Tampa team. I look forward to partnering with the sales team and their clients to create custom campaigns that drive results!” Beasley Tampa VP and market manager Ron deCastro comments, “I look forward to having such a talented digital sales manager as Stacie join our outstanding Tampa cluster. Beasley has invested in best-in-class digital products and Stacie will help our team better solve our clients’ needs.”
Ask any sales manager what the #1 challenge they face is and nine times out of 10 the surprise answer is not “more business.” Generating more business takes a well-oiled machine that starts and ends with a focused, well-trained sales team. And therein lies the challenge question I hear every week. “Where can I find more good salespeople?”
January, Jay suffered two ventricular tachycardia events within a week of each other and doctors at Baylor Scott & White Hospital told him, “Your heart is done.” He was placed on the transplant list and told his expected wait would be two to six months for a new heart. Fortunately, it didn’t take that long and on February 3, Jay received a call informing him a heart had become available and he would be going into surgery that night. He received the new heart on February 4 and went home nine days later. Today (4/3), Jay returns to the air alongside his WBAP co-host Ernie Brown. Jay has been a key personality on the station for the past 42 years.
10:00 pm program for the past 13 years. In a Facebook post, Mangino calls the KDKA gig his “dream job” and says, “I couldn’t be more thankful to program director Marshall Adams and GM/VP Michael Young, who brought me on at KDKA; to Jim Graci, who kept me around all of those years and Dave Labrozzi & Michael Spacciocoli, who helped keep my dream alive. And finally, there’s PJ Kumanchik, who was integral in bringing me to KDKA, he was there during my entire ride and in the process became one of my dearest friends.”
personalities have had on Fresno and the greater Central Valley of California over the past century. It debuted last night (3/30). KMJ hit the airwaves with just 50 watts of power on March 23, 1922. Eventually, with the threat of World War II looming, the FCC allowed KMJ to boost its power to a whopping 50,000 watts. “KMJ: 100 Years in the Valley” was written and directed by Emmy Award-winning filmmaker Jeff Aiello. KMJ program director Blake Taylor served as a producer.