Industry News

Newsmax Inks Deal to Broadcast in Southeastern Europe

Newsmax Media, Inc announces that it is signing a deal with Telecom Serbia to broadcast Newsmax content to customers in Southeastern Europe. Newsmax CEO Christopher Ruddy says, “Newsmax is excited about its partnership with Telecom Serbia, which has become an impressive player in numerous European markets.im Newsmax saw this agreement as both an opportunity to join with a respected leader in multimedia, Telecom Serbia, but also to strengthen America’s ties with the people of Serbia and the Balkans. The United States and Serbia were allies in both World Wars, share a common desire to overcome the destructive legacy of communism in East Europe, and both continue to support democratic societies. We believe that millions of Americans, Serbs and others will see us as an important source of information that they can trust.”

Industry News

Procter & Gamble to Receive Radio Marketer of the Year Honor

The RAB announces that Procter & Gamble has been selected to receive the 2023 Radio Mercury Awards “Radio Marketer of the Year” honor “in recognition of the company’s longstanding and strategic partnership with the radio industry to reach and engage consumers when they are most receptive and ready to act.” The RABim goes on to say, “P&G’s commitment to minority owned broadcasters and its stewardship of diversity, equity and inclusion is unparalleled as evidenced by its founding sponsorship of ‘More than that with Gia Peppers’ audio series, its transformative strategic alliance with NABOB and Reset Digital to steer more digital investment to black-owned broadcasters, and its ‘Lead with Love’ community impact program activated in partnership with Katz Radio Group and RAB.” RAB president and CEO and chair of the Radio Creative Fund, Erica Farber, says, “Procter & Gamble continues to be a tremendous partner to the radio industry. The ongoing collaboration with P&G and its agencies is driving results among our shared consumers, and we look forward to their continued innovation and thought leadership in audio.”

Industry News

Cousin Brucie Rockin’ in New Paltz

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This past weekend (4/21-22), WABC, New York legend Bruce “Cousin Brucie” Morrow hosted a Rock n’ Roll Weekend at Mohonk Mountain House in New Paltz, New York. Activities included a Town Hall discussion about Rock n’ Roll’s past, present and future; a lawn show featuring classic cars from the era; and the movie Dirty Dancing with follow-up memories from Brucie and participants. The weekend wrapped up on Saturday night with a dance contest. Nearly 150 attendees competed for prizes for those who best did the Twist, Jitterbug, Bunny Hop, and Swing. Pictured here with Brucie are the second-place winners, Richie and Veronica Mannarino, from Smithtown, New York.  Said Veronica after she caught her breath, “I’m thrilled with second place. Meeting Cousin Brucie was the best prize of the night!”

Industry Views

The Power of Live and Unpredictable

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imThe decision to change WABC from music to talk back in 1982 was not made by corporate, it was made by its then-program director, Jay Clark. Corporate was hoping he would approve the change, “they” lobbied for it, but the call was the ultimate responsibility of the program director. The business plan for WABC as a talk station predicted it to be profitable in year 10. (That’s because KABC, Los Angeles took 10 years to turn a profit.) As it turned out, WABC turned a profit in year 11.

At the time of the WABC format change back in the early 80s, the role of a program director was to be a disruptor. They were expected to cause trouble, get headlines, keep the energy coming out of the speakers up-up-up. It was my experience that the best program directors were extremely unpleasant, difficult people. They knew how to stir up their world on and off the air.

They did not get along with sales: “I’ll get you ratings, you go sell them” was the essence of their relationship with sales!

As co-worker relationships within radio stations became more important than results, the industry suffered. The death knell was the first time a program director dismissed a new idea by saying, “It’s not in the budget.” Until that tragic moment, good/great program directors would greet new ideas with, “They will just have to give us the money.”

The primary reason radio is losing younger demos is not technology, it’s the show. Technology attracts no audience. No one goes to a movie theatre to see a blank white screen no matter how good they may find the air conditioning and popcorn. If younger listeners are listening to another audio medium it’s because the show is UNPREDICTABLE, new, energetic, fun or on-demand.

Radio of any genre can be unpredictable, new, energetic, fun and on-demand. (Request lines built top 40. But what happened to them?) The actions of unpredictability are free.

Those unpleasant, autonomous program directors often earned more money than any general manager and more than almost any program director working today. A lot more. Why? Because radio stations attracted cume by acting as a 24/7 barker. The barker sizzle came from the single mind of the program director.

The programming mind that wins by disruption is not limited to top 40. For example, classical music WGMS in Washington featured promos declaring that “WGMS plays real oldies,” “mostly Mozart” and “Celebrate the bicentennial and Beethoven’s birthday.”  Unexpected programming proves that radio is live and “LIVE” is the most powerful word in electronic media.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

The 2023 Black Effect Podcast Festival

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Premiere Networks syndicated morning personality Charlamagne Tha God and iHeartRadio presented the first-ever Black Effect Podcast Festival at Pullman Yards in Atlanta on Saturday (4/22) designed to “highlight, uplift and amplify Black voices in the podcast industry.” The festival brought together thousands of podcast fans with the Black Effect Podcast Network’s top talent for a day of live podcast recordings from Black Effect’s most popular shows including “The 85 South Show,” “WHOREible Decisions,” “Big Facts,” and a special joint taping with “Reasonably Shady,” and “Checking In with Michelle Williams.” Additionally, the event included panel discussions aimed at aspiring and mentoring podcasters in the Black community with leading content creators and media executives. Pictured above is Charlamagne Tha God (center) with Black Effect Podcast Network president Dollie S. Bishop (front row, second from left) and the Black Effect Podcast team.

Industry Views

Pending Business: You

By Steve Lapa
Lapcom Communications Corp
President

I’m one of the lucky ones. In my marketing work I get to speak with radio/audio sellers and managers around the country at companies privately and publicly owned, as well as that increasingly rare breed – the radio station owner/operator. They all share one common fault. Yes, I said fault. Can you guess what it is? Probably not, because you too may share the same fault.

I’m one of the lucky ones as I was warned about this early in my career. Before we look in the mirror, let’s recall what Harry Beckwith said in his 2011 book, You, Inc. His premise was, “The first thing you sell is yourself.” Having trained hundreds of high achievers, my experience is that premise is one of the most subjective statements you will ever hear. How do you sell yourself with grace and humility? How does your ability to sell yourself stand head and shoulders above the next seller on the Zoom call or in the advertiser’s office without over-the-top braggadocio? While on calls with one high achiever, there was always a pause point where that seller took a side bar that started with, “Believe me, I’ve been working for ____ for __years…..” Sound familiar?

After a few calls on the same advertiser, the tenure pitch gets stale. The focus on “me” gets confused with building credibility through proven performance. Sorry, but You, Inc needs an update.

You see the missing link – the fault most sellers and managers share – is the lack of investment in “You.” In plain English, most sellers and managers fail to invest in themselves. We fail to recognize it takes a financial and time investment to keep our skills sharp, our minds focused on performance, and our teams coordinated with a win-win attitude.

There is a reason why high-level tennis professionals work and compete under the watchful eyes of well-compensated coaches and trainers. Pick a competitive career, from sports to entertainment, and somewhere in the mix you will find a coach, mentor, or trainer paid to help improve performance. But rarely will you find a seller or manager in the highly competitive radio/audio sales space investing in improving performance. Sorry to all you managers reading this, but who is coaching you?

Books, seminars, videos, online programs were and are still part of “stay sharp, stay current” training. Sales and managing sales departments is a moving target with change built into every day. Recruitment, strategy and digital dynamics move ahead with or without you. It is never too late to understand the investment necessary in “You” to keep sales and sales management skills improving every day.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Monday Memo: Hearing is Believing

By Holland Cooke
Consultant

Every time I visit a station, I meet with sales, and I leave ’em a thumb drive of “spots that have produced results elsewhere, for businesses just like yours,” magic words on local direct retail sales calls. Help yourself to these, all of which produced results.

— Key Lending Solutions and AdvantaClean demonstrate using unscripted client interview sound bites and minimal announce copy.

— Here’s a straight pitch I wrote for the guy who maintains my home water system.

— When local retailers are defending against lower-cost big box competitors, local radio can be their best friend. Here’s a spot I produced that differentiates based on service.

— Here’s the spot that had been airing when the client said “It’s not working.” I asked the rep: “Can we make it a 60 instead of a 30?” And I asked her to send me the jingle, and to interview the client and his customers on her smartphone, and send me the raw audio. Here’s the spot that got the advertiser to renew.

— Here are two spots I wrote for a tech retailer, one pitching convenience/security systems, the other pitching Home Theater.

Sure…A-B-C, “Always Be Closing.” But successful reps I’ve seen in action make that first call the C-N-A, “Client Needs Assessment,” 20 questions, ideally capturing the interview audio for use as you hear above. And they begin the second call saying, “Based on what you told me…” and hit Play.

Some things are easier to demonstrate than describe. And if you’re on-air talent who also sells, you are advantaged.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Twitter Removes Government-Funded Label from NPR

NPR is reporting that last Thursday (4/20), Twitter removed the “government-funded” label that had been applied to NPR’s account (after switching from the previous “state-affiliated media” label). The story says that Twitter CEO Elon Musk told NPR reporter Bobby Allyn that Twitter dropped the labels after a suggestion from author Walter Isaacson, who is reported to be writing a biography of Musk. NPR said it was suspending use of the Twitter platform as a result of the labels. NPR spokeswoman Isabel Lara says the company has nothing new to say on the matter. Twitter also put the labels on the BBC, PBS and Canada’s CBC. Read the NPR story here.

Industry News

Mark Kaye Show Giving Away Twitter Blue Checks

WOKV-FM, Jacksonville-based, syndicated talk host Mark Kaye is helping listeners get those coveted “blue check marks” for their Twitter accounts. The day after millions of legacy-verified accounts lost their checks, Kaye announced his contest to give away five Twitter Blue subscriptions to listeners who can explain why they are most deserving of the prize. Kaye says, “We are always looking for fun and unique ways to help our audience. Many of our listeners lost their blue check marks in the purge. Several others never had one to begin with. Either way, the twitter blue check mark has once again become a hot commodity and a major status symbol in the war to protect free speech. What better prize could we offer our listeners?” Kaye is giving away one subscription each day this week.

Industry News

Broadcasters Foundation Recognizes Industry Leaders

Last Wednesday (4/19), the Broadcasters Foundation of America held its Annual Breakfast and gave out six Leadership Awards, the Lowry Mays Excellence in Broadcasting Award, and the very special Chairman’s Award. Pictured above at the event are (from l-r): Steven Lanzano, president, Television Bureau of Advertising – Leadership Award; Deborah Parenti, president/publisher, Radio Ink/RBR+TVBR – Leadership Award; Scott Herman, chairman of the BFoA; Dan Mason, former CEO of CBS Radio and previous chairman of the BFoA – Lowry Mays Excellence in Broadcasting Award; Tim McCarthy, president of the BFoA; Jim Doyle, founder, JDA Media – Leadership Award; Debra O’Connell, president, networks, The Walt Disney Company – Leadership Award; Cindy Thompson, who accepted the posthumous Chairman’s Award on behalf of her husband Jim Thompson, who had been president of the BFoA; Heidi Raphael, chief communications officer, Beasley Media Group – Leadership Award; Jim Thompson, who also accepted on behalf of his father. Not pictured is Julie Talbot, president of Premiere Networks, who accepted the posthumous Leadership Award on behalf of Rush Limbaugh.

Industry News

Larry Elder Announces Bid for White House on FOX News

Yesterday evening (4/21), attorney and talk media personality Larry Elder announced he’s throwing his hat into the ring for the GOP nomination for president in 2024. Elder, a former Salem Radio Network nationally syndicated talk radio host who has been hosting a video talk show for The Epoch Times, was the top GOP vote-getter in the unsuccessful recall election of California Governor Gavin Newsom in September of 2021. Now, Elder has his sights set on the White House and explains why in his mission statement. “America is in decline, but this decline is not inevitable. It is a choice made by detached and cynical politicians. As a California resident, I’ve seen firsthand how decades of Democrat rule have turned the Golden State, for many, into an unaffordable dystopia. I won’t let them do the same to America. We can enter a new American Golden Age, but we must choose a leader who can bring us there. That’s why I’m running for President.”

Industry News

“95.5 WSB” Names Morning Host; Shuffles Afternoon and Late Morning Talent

Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta “95.5 WSB” announces that Chris Chandler (left) is named the host of “Atlanta’s Morning News,” airing daily from 5:00 am to 9:00 am. Chandler, a longtime afternoon drive anchor, takes over for Scott Slade, who announced he would step away from the program earlier this year. At the same time, the station moves host Mark Arum (center) from afternoon drive to the 9:00 am to 12:00 noon daypart and “The Von Haessler Doctrine” hosted by Eric Von Haessler (right) shifts to the 4:00 pm to 7:00 pm slot. Station director of branding and programming Ken Charles comments, “‘95.5 WSB’ has such a deep roster of talent, and I’m excited to promote Chris to this new role. As part of the process, we took the time to examine the entire station lineup. Additionally, we asked our audience what they expected from WSB. These changes reflect those expectations and leverage our local stars to position the station for the future.” About his new role, Chander says, “It is the honor of a career to step into one of the great heritage radio news programs in the country. Scott Slade can’t be replaced, but I’m committed to maintaining the integrity, consistency, and fairness he brought ‘Atlanta’s Morning News’ over his legendary run.”

Industry News

Dan Bongino’s FOX News Show Ends

As reported by the AP, FOX News and talk media personality Dan Bongino have parted ways. Bongino’s relationship with FOX News goes back almost 10 years. The former cop and Secret Service agent has been a commentator on FOX and has hosted the Saturday night show “Unfiltered” since 2021, as well as the “Canceled in the USA” program on FOX Nation. Bongino said on his radio show and podcast that they just couldn’t agree on a new deal. “It’s not some big conspiracy. There’s no acrimony. This wasn’t like some WWE brawl that happened. We just couldn’t come to terms on an extension.” The report indicates Bongino may even make guest appearances on FOX in the future. Read the full story here.

Industry News

Woodward Radio’s Steve Brown Promoted to Industry Fellow

The Society of Broadcast Engineers (SBE) elevates Woodward Radio Group chief engineer Stephen Brown to the rank of Fellow. The Fellow honor is the highest membership level in the SBE. Members must have made significant contributions to the broadcast engineering field or the SBE. Candidates are nominated by their peers. Woodward Radio Group general manager Kelly Radandt says, “Steve is an Engineer’s Engineer and non-Engineer’s Engineer. By that, I mean that he is able to interact with all personality types. From sales to programming, he is able to describe the why in very relatable terms and consistently demonstrates patience with people.” Brown states, “I am humbled and very grateful for this honor, but this is also about many other people. So many amazing colleagues, friends and co-workers who have helped me. The great radio stations and a company where I have been privileged to work for almost 50 years. Numerous mentors and teachers who have given me so much. My family, who have encouraged me and allowed me to do the work I love to do. And my beautiful wife Karin, who makes me a better person every single day.”

Industry News

Triton Digital Publishes March U.S. Podcast Report

Triton Digital releases data from its March 2023 U.S. Podcast Report that ranks podcasts published in the U.S. based on weekly average downloads for publishers that opt-in for measurement. NPR’s “NPR News Now” remains in the #1 position, with audiochuck’s “Crime Junkie” rising two places to the #2 spot, and Cumulus Podcast Network’s “The Ben Shapiro Show” gaining three spots to take the #3 position. Some of the other radio company-related podcasts of note in the March report include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” down four spots at #19. See the complete ranker here.

Industry News

Outkick Touts Growing Multiplatform Numbers

Multimedia sports platform OutKick reports that it finished the month of March “as the fastest growing site amongst its custom competitive set in multiplatform unique visitors, views, and minutes, according to Comscore.” The platform had the second highest month ever in multiplatform unique visitors with over 10 million and 376% year-over-year growth, as well as 55 million total multiplatform minutes, up 289% versus March 2022. OutKick also delivered 46 million in total multiplatform page views, up 152% from the prior year. Outkick founder Clay Travis says, “I couldn’t be happier with OutKick’s digital performance in March. It comes with no surprise given we continue to announce new talent, new shows, and deliver content that attract massive audiences. More to come, buckle up.” The custom competitive set includes: CBS Sports, ESPN.com, Yahoo Sports, Bleacher Report, Deadspin, Barstool Sports, and New York Post.

Industry News

iHeartMedia Debuts New B2B Podcast Network

iHeartMedia unveils a new B2B (business to business) Podcast Network “created for and hosted by advertising and marketing industry leaders.” The company calls it the “first ‘marketer to marketer’ audio network of its kind” that “gathers leading marketing and advertising podcasts under one umbrella, keeping media executives up to date with industry trends, and making it easier for brands to use audio to reach the largest addressable audience of media executives in audio.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “We know that marketers are hot on podcasts with the majority planning on increasing their advertising spend in audio this year. While marketers are spending more, they’re also listening for longer, which is why we wanted to create a network of podcasts specifically for their industry with content that inspires and educates. iHeartMedia’s B2B Podcast Network brings this highly strategic audience into focus and provides the platform brands need to access them authentically.” Podcasts included on the network is “Math and Magic: Stories from the Frontiers of Marketing,” hosted by iHeartMedia chairman and CEO Bob Pittman.

Industry News

WABC Owner John Catsimatidis Launches “Save AM Radio” Campaign

This new campaign is announced as Red Apple Media CEO John Catsimatidis, owner of WABC-AM, New York; WLIR-FM, Long Island; and the Red Apple Audio Networks, says he’s been reaching out to political contacts and attending meetings in Washington to save AM Radio, “the undisputed most reliable form of communication during emergencies.” At this week’s NAB Show in Las Vegas, Catsimatidis met with members of the FCC and FEMA and, at Catsimatidis’ request, former Vice President Mike Pence voiced a “Save AM Radio” spot for 77 WABC. Catsimatidis is offering the PSA to every radio station in America. Catsimatidis says, “The automotive industry is doing a huge disservice to Americans by even considering the removal of AM radio from cars. They are putting the safety of Americans at peril by putting profits before people. Americans deserve better. I am urging all AM and FM radio stations, the NAB, the RAB, and state broadcast associations to band together and bring common sense to Ford and other auto manufacturers.” The Pence-voiced PSA can be downloaded here.

Industry Views

Better Than a Tornado – What You Can Control

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

The whining is non-stop. Many in radio mourn the advent of consolidation, corporate dictates, staff cuts. They miss the way the industry was – before.

A few reminders about – before. Half the radio stations in the U.S. lost money. Voice tracking? Yes, it was called automation, analog automation and it was a technical nightmare. The meta forces that control our industry today were not created by your current boss. They were created by irresponsible venture capitalists who only looked at the fifth-year projections. A budget projected to the fifth year is at best a guess, but it is most probably a lie.

What can you control? If you are a host, you can control your next show. If you are a program director, you can control your next promo, next break, next collection of shows. You control the product and that makes you the most powerful person in the radio ecosystem. You control the product. Let’s improve the product right now. Listeners know or believe that all radio is live. Live means surprises, the unexpected, the urgent!

— Prep the surprises. Rather than sourcing the New York Post, Daily Mail and your local newspaper, try throwing them away for just a day and tap brand new, unexpected sources. Search “Siberia news” and “Alaska news.”  You will be stunned at the unique menu of stories and fresh material. Surprise! Did you know the biggest challenge in Siberia is rampant forest fires? How about the fact that melting permafrost has given up well preserved woolly mammoths and new breeds of humanoids? Live means surprise.

— Build the stage. Your station or network has a vast, digital production library that you don’t use. Take the time to sit with that library for a whole day and let your creativity explore the sounds and SFX. You will discover new beds, sounders and dramatic effects to build your show’s image and present the unexpected. Already use production? Scrap it and start fresh.

— Water in the basement is the most urgent news in a listener’s life. Not the debt ceiling or January 6. Water in the basement! Other urgent news is: The moving van is two days late. The mother in-law is speaking. Logan died on “Succession.” Give yourself permission to talk about what happened to you over the weekend rather than what happened in Washington, DC.

Your current list of topics is old news, no surprises, nothing urgent. Stop, it’s not working. The typical talk radio topics reach people who typically cannot stand up to change the dial. Surprises, the unexpected and the urgent could boost the survival probability of the AM band — better than a tornado.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Ramsey Network’s Brian Mayfield Retires

Ramsey Solutions announces that Brian Mayfield – a 15-year staffer who spent the past five years as executive vice president of Ramsey Network – retires from the company. The company says that under Mayfield’s leadership “The Ramsey Show” has grown into the second-largest syndicated talk radio show in America with 640 radio affiliate stations, more than 1 billion podcast downloads and over a billion YouTube views. Dave Ramsey says, “Over the last 15 years, Brian Mayfield has truly become one of the top talk radio executives in the nation and a good friend while he has been with Ramsey Solutions. His early retirement is a loss for all of us at Ramsey and the industry.” Mayfield states, “It has been an honor to work alongside Dave and the rest of the team. I am very proud of the success we have seen to date, but I am even more excited to watch and experience the success of Ramsey Network into the future as a fan. We are sometimes faced with situations that dictate change, I’m embracing mine and looking forward to quality time with my wife and family — I’m truly blessed.” Broadcast veteran Blake Thompson, Ramsey’s first producer when the show began, was named executive vice president of Ramsey Network last year. He will continue to serve in that role.

Industry News

Report: Smart Speaker Ownership Stabilizes

This week’s blog post from Cumulus Media | Westwood One Audio Active Group focuses on podcast consumer and smart speaker trends and is based on data from Edison Research’s “Share of Ear” Report from Q4 2022. Among the report’s eight key findings are: 1) Smart speaker ownership has stalled with the last growth spurt occurring Christmas 2020. From 2017 to 2019, smart speaker ownership soared from 7% to 33%. The pandemic froze purchases until Christmas 2020 when ownership jumped to 40% in Q1 2021. Since then, ownership has stalled with no post-Christmas “pop” in 2021 or 2022; 2) Smart speaker ownership rates are in the mid-40s for 13-54s but only 26% for those over the age of 55; 3) As smart speaker ownership flattens, the share of AM/FM radio streaming on smart speakers also stabilizes.The proportion of total U.S. AM/FM radio streaming occurring via the smart speaker has stabilized as device ownership growth has stalled. According to Triton Digital, since 2021, AM/FM radio streaming via smart speaker has stabilized, growing slightly from 23% to 26%; 4) Smart speakers are vital to U.S. AM/FM radio as they are now more likely to be the only “radio device” in the home. Edison’s 2022 Infinite Dial study revealed that 40% of smart speaker owners do not have a radio in their home, up from 28% in 2018; and 5) Aggressive promotion pays off as AM/FM radio is number one for smart speaker ad-supported audio shares. AM/FM radio stations are consistently number one in ad-supported audio shares on smart speaker devices. No wonder, as streaming now represents 20% of all time spent to AM/FM radio. See the complete blog post here.

Industry News

ESPN Chicago Unveils Chicago Bears Programming

With the move of Chicago Bears radio play-by-play moving from Audacy’s WBBM Newsradio to Good Karma Brands’ WMVP-AM “ESPN Chicago” beginning this season, Good Karma announces the programming and talent lineup for Bears coverage. In the booth calling the games will be Jeff Joniak, Tom Thayer, and Jason McKie. The pre-game show will be hosted by Marc “Silvy” Silverman, Dionne Miller, and Lance Briggs. Silvy will also host the halftime show that Good Karma says “will provide a fresh, fan-focused take on what fans expect from a typical halftime show. The new Network Halftime Show will incorporate fan reactions to the first half of each game, as well as a new segment called ‘The Celebrity Spotlight,’ highlighting a conversation with a well-known celebrity guest with Chicago ties.” The post-game show will be hosted by John “Jurko” Jurkovic and Peggy Kusinski. Coverage will also include a daily podcast hosted by Chicago-based YouTube personality Pat the Designer with station personalities joining him on a rotating basis. ESPN Chicago director of content Danny Zederman says, “I am ecstatic for ESPN Chicago to enter a new era for exclusive Bears content 365 days a year while bringing together a diverse, energetic, and passionate group of talent with a deep knowledge of Chicago sports. Our talent has a real understanding of the importance of the Chicago Bears and what the team means to the fans because our team is made up of fans. We are counting down the days until kickoff!”

Industry News

Phoenix Capital Begins Partnership with Travis & Sexton Show

Phoenix Capital Group is partnering with Premiere Networks’ “The Clay Travis & Buck Sexton Show” to discuss the firm’s bond offerings and energy topics. Phoenix says, “This 2023 partnership will touch on energy topics along with Phoenix Capital Group’s alternative investment offerings that allow investors access to this important commodity. These corporate bonds range from 8% to 12% annual percentage yield with various terms, maturities, and rates. With so much uncertainty in the economy right now – with rising inflation, the up-and-down stock market, and the uncertainty of retirement investments such as 401(k) plans – diversifying your investments through Phoenix Capital Group is proving to be a good idea, as ‘The Clay Travis & Buck Sexton Show’ will highlight on their program, which touches on other important political conversations happening in the U.S.”

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: NAB – Never Assume the Basics

By Steve Lapa
Lapcom Communications Corp
President

Welcome to the NAB edition of Pending Business.

Wait, not that NAB. I am talking about the NAB that affects every manager and seller in the broadcast business, especially radio. This NAB is all about Never Assume the Basics.

Timing could not be better. Borrell and Associates just released a report that validates the Covid pandemic-driven changes in the local advertising marketplace. The shifts are so big, they most likely will change the ad world for a long time. The report shows the measurable local advertising marketplace is now at approximately $143 billion dollars. If you believe the numbers in the report, 67% of local ad dollars are placed in digital media advertising. Simple math says 33% of local ad dollars are now split, radio, TV, all print, outdoor and direct mail. Now that is a genuine showstopper!

These numbers are a tough pill to swallow, especially for those of us who remember the days when (print) newspapers were the king of the hill of local ad dollars. Whether you accept the numbers or not, the trend is your friend, and no manager or seller wants to be left behind. The major drivers behind this seismic shift in local ad dollars are the giants of social/digital media. Members of what TV personality Jim Cramer calls the FANG set – Facebook, Amazon, Google – you know what I am talking about. The shift in local dollars happened and continues happening right before our collective ears and eyes. Some of us are changing with the flow, others are still satisfied just reading a competitive radio monitor report during the Monday morning sales meeting.

Let us pause right here and get back to the danger of assuming the basics. You know what assuming can do, so let us regroup. Zoom back and take a treetop view of how you reconcile the basics of:

— local ad budgets

— sales prospecting

— packaging

What’s changed in your approach to prospecting? What NEW information and new businesses are you targeting? How has your competitive information flow adjusted to reflect local market changes? What is the newest package concept in your sales arsenal? Are you up to speed on the newer social and digital media initiatives in your local market?

Make no mistake, I am not advocating breaking the foundation. Yet we cannot ignore market dynamics. Some companies are driving change and growing in the digital/social media ad space, while others are slower. The great Teddy Roosevelt said “Lead, Follow, or Get Out of the Way!” Leadership is never easy. When it comes to sales, it should be a constant goal. Do not let anyone push you out of the way.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.