Monday Memo: USA Facts
By Holland Cooke
Consultant
Microsoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built USAFacts: “a not-for-profit resource rooted in publicly available data, free from spin or politics.” From its mission statement:
— “Find the numbers: We tap into hundreds of databases at the federal, state, and local level. If it’s tracked, we’ll find it. If it’s not, we’ll tell you that, too.”
— “Put them in context: A stat without context is no better than an opinion. We analyze trends over time so you can see the whole story.”
— “Bring them to life: We turn the numbers into insights you can actually use. No jargon, no spin. Just charts, graphics, and data.”
With so much of talk radio and cable news and social media pandering with affirmation, actual actionable information can differentiate your show or podcast from others that merely entertain outrage. Well-worth a bookmark in your show prep routine.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
provides insights for marketers on how to curate advertising strategies that authentically connect with audiences and build trust in an increasingly fragmented and technology driven world.” The study was fielded through Critical Mass Media for iHeartMedia and found that 82 percent of respondents worry about AI’s societal impact, and 9 in 10 believe it’s important to know the media they consume is created by a real person. iHeartMedia president of insights Lainie Fertick says, “The data shows us that consumers are emotionally driven, digitally fatigued and yearning for authenticity in an increasingly algorithmic world. This is especially critical with rapid technology advancements and the growing use of AI in the media industry. For marketers, it creates both hurdles and unique opportunities to connect with audiences in this new environment.” Key findings from the study include: 1) Children are struggling to be independent in a tech-forward era; 2) Consumers are all online, but they aren’t happy to be there; 3) Trust in online information is at an all-time low; 4) 
Algorithms rule our lives, and consumers know it; 5) Media is dividing us on current events, but all agree that there’s “something going on with those Epstein files”; and 6) Though 97 percent of consumers know what AI is, with 70 percent actually using AI, distrust remains high. iHeartMedia chairman and CEO Bob Pittman comments, “It’s important for us to remember, as marketers, that we’re in a very delicate position within a turbulent time, both in America and around the world. In a world of digital saturation and AI acceleration, this study reveals that consumers are not just looking for convenience – they’re searching for meaning. Sports, radio, live media and human-led storytelling offer a rare sanctuary of trust, empathy and shared experience. Above all, we must continue listening to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity.”
and the gut-wrenching chaos of informational overload. Non-partisan lyrics cry out: “Too much information clogging up my brain… and I can’t change the station; it’s driving me insane!” Co-written and performed by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison, the dramatic images accompanying the music include a dynamic montage of exasperated people being driven to the brink of madness by the pressure of what feels like non-stop, negative NOISE. Produced by 
legendary Art Lewis on news/talk powerhouse WSGW in Saginaw, Michigan. Art’s show was the first show I’d ever done in talk radio and I’d filled in a time or two before this date. But, on THAT date, the OJ Simpson verdict came in and was announced. I gave my opinion of disbelief. Outlined why I felt that way and the phones melted down for the subsequent three hours. I was in Heaven and realized this is what I was meant to do. I’d done weekend news updates on WSGW before that as I was also finding my way on TV at WEYI (the NBC affiliate) in Saginaw/Flint. But, there was something different about talk radio for me… A few days ago, WSGW brought me back. I am thrilled. Feels like home again. I feel a great kinship with all of my 170+ stations and that will never change. I owe every PD or owner that gives my show and me a shot a ton – but, getting back on WSGW is very special.” Pags adds, Thank you to Jeff Warshaw at Connoisseur Media, Dave Maurer who gave me that first shot back in the day at WSGW, Mark Thomas for bringing me back and great folks like Charlie Rood and Curt Harding who were there back in the day and, of course, Art Lewis who trusted my 29-year-old self with this show when he was off!”
Every talk host knows the move: play the clip. It might be a moment from late-night TV, a political ad, or a viral post that sets the table for the segment. It’s how commentary comes alive – listeners hear it, react to it, and stay tuned for your take.
decision reflects Atsinger’s continued commitment to the long-term success and stability of the company. Atsinger’s stock award totals 218,067 shares, represents the cash compensation amount due totaling $168,500. Additionally, in January 2025, Atsinger was granted 400,000 Restricted Class A Common Stock in the Company, pursuant to a Grant Memo dated January 17, 2025. Under the Company’s Stock Incentive Plan, unvested shares typically terminate upon an employee’s separation. However, in acknowledgment of Atsinger’s decades of leadership and enduring contributions, the board waived the forfeiture provision to allow his Stock Compensation and Stock Bonus to remain in effect after December 31, 2025. The existing time and performance-based vesting schedule for the Stock Bonus will remain unchanged.
Charge to listeners. Cavaliers games will air live on rock WMMS-FM and news/talk WTAM-AM/W295DE. The AHL’s Cleveland Monsters games will air on “SportsRadio 99.1” and NBA G league’s Charge games air on hip hop WAKS-HD2/W291BV “REAL 106.1.” iHeartMedia area president Keith Hotchkiss comments, “It’s an honor to continue our decades-long partnership with the Cavs Operating Company and we’re excited to bring this innovative new partnership to life with Rock Entertainment Group. Combining this coverage with iHeart’s unparalleled reach of more than 90% of our markets, we’re excited to give sports fans access to the great coverage Rock Entertainment Sports will provide.” The new station will also simulcast of select Rock Entertainment Sports Network programming and coverage of additional Ohio-based sporting events.
The Museum of Broadcast Communications announces that Kim Komando will serve as emceefor the 2025 Radio Hall of Fame induction ceremony being held on October 30 in Chicago. Radio Hall of Fame co-chair Kraig Kitchin says, “We’re grateful to Kim Komando for helping us to create a most special evening for each of our 2025 inductees. She knows the hard work and dedication it takes to achieve the recognition of such an induction.”
LAUNCH Program. McNally currently serves as broadcast operations manager for Townsquare Media in Texas. MIW board president Sheila Kirby says, “Eunice is exactly the kind of emerging leader LAUNCH was built to champion. Her hands-on operations experience at Townsquare and iHeart, paired with a learner’s mindset and obvious passion for the craft, signal real leadership potential. We’re excited to provide the mentorship, access, and support that will help her accelerate the next stage of her career.”
it appears that allowing the former programmer to resign, firing half the news department, and pulling back on advertising and marketing didn’t work the ratings magic they originally had hoped for. In my opinion, KFI has seemed rudderless since Robin Bertolucci left the programming spot last November. The current programmer Brian Long, meanwhile, is also in charge of KLAC (570 AM) and KEIB (1150 AM), but with no time, a limited budget, and a decimated news department, the result is what it is. I don’t blame him at all. For his part, O’Kelly is keeping it positive, posting on Facebook, ‘All jobs end. It is not our lives or our health. Perspective is paramount. There is nothing to be sad about here. I’m genuinely excited for the future.’” Kelly is ranked #83 in the TALKERS 2025 Heavy Hundred. 
Mansour go as part of the company’s nationwide reduction in force. Mansour has been with the station for the past 18 years, most recently as senior executive in audio and digital marketing. He posted to social media, “What a ride it’s been. From creating dynamic content and marketing some of the biggest brands and personalities in the Twin Cities, to leading teams, driving revenue, and collaborating with some of the most talented people in media, I’ve learned, grown, and had an absolute blast along the way.” 
Minneapolis and program director of KEEY FM. The Twin Cities cluster of stations includes news/talk KTLK and sports talk KXFM-FM “KFAN.” This move comes as Gregg Swedberg transitions to a new strategic advisor role with the company. Davis says, “When I first got to KDWB in 1997 I never dreamed I’d one day get the chance to take over for the legendary Gregg Swedberg. I hope to make him proud and continue our success with these amazing teams and brands in the Twin Cities.” 
David Kleppinger says the school received a lot of public comments expressing concern about the loss of the station. As reported by Penn State, the new proposed transition includes commitments for WHYY to operate WPSU for at least three years after the transfer and to offer existing WPSU employees the opportunity to apply for comparable positions. Penn State also plans to transfer endowments and gifts designated for WPSU to WHYY. The story says, “Penn State will not be required to provide additional subsidy funds as previously negotiated. Rather, WHYY will first secure at least $8.36 million in outside financing. WHYY president and CEO Bill Marrazzo said that effort is already well underway and that PSU alumni are making contributions.”
among those exiting the company and he posted to Facebook: “After 15 years at Salem Media San Antonio and a total of 17 years with Salem as a company I was a part of a massive companywide reduction in workforce. Over the years Salem has tried its best not to have a reduction in workforce but like most corporations it had to happen. I’m not bitter or angry I understand how this business works. I was proud of the work I did for Salem Media Group and even prouder to have worked with the people I did.” 
The most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.
Washington Wizards and the NHL’s Washington Capitals. “The Sports Junkies” show, which also simulcasts every weekday morning on MNMT, will now be available to watch live and on demand on 106.7 The Fan’s YouTube channel. Additionally, “BMitch and Finlay,” airing daily from 10:00 am to 2:00 pm, will now simulcast on MNMT starting November 3. Audacy Washington DC SVP and market manager Ivy Savoy-Smith says, “We are excited to extend and expand our partnership with Monumental Sports to enhance the listening and viewing experience for fans. Being the flagship station for the Wizards and Capitals solidifies our position as the top destination for D.C. sports fans. Through the expansion of our television and YouTube simulcast, we are creating more dynamic content for our audiences.”
Salem Radio Network is providing coverage of President Donald Trump’s visit to Israel as headdresses the Israeli Knesset and personally greets Israeli hostages released as part of the Israel-Hamas peace plan he negotiated. Townhall.com editor Katie Pavlich is among six American media members in the out-of-town travel pool accompanying President Trump on Air Force One. Pavlich will be filing reports as she follows Trump’s schedule.
eldest son, FNC is in the doghouse. Newsmax published an account of the interview which quotes Trump Jr. saying, “Honestly, I don’t watch it anymore because it is so ridiculous. They try so hard to be unbiased that they’re actually biased against conservatives at this point. But this shouldn’t be surprising. These are networks that banned me for two-and-a-half. I’m barely on anymore. I know my father was banned.” However, TALKERS has learned that Donald Trump Jr. appeared on FOX News Channel four times recently – on August 13 and September 3, 11, and 12. He told Salcedo 
“FOX’s approach has left conservatives silenced while Democrats and establishment figures get free rein.” The president recently complained about FNC in a post on Truth Social in which he singled out White House correspondent Peter Doocy for talking to Arizona Senator Mark Kelly about his healthcare agenda. He wrote, “Why is Fox News and Peter Doocy putting on Democrat Senator Mark Kelly to talk about, totally unabated or challenged, Healthcare?” SiriusXM’s Megyn Kelly recently complained about FOX News Channel’s coverage of Charlie Kirk’s slaying, saying, “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.”
October 6, it debuted a new morning program it says is designed specifically for Milwaukee commuters. Civic Media says, “‘All News All Morning’ is hosted by veteran broadcaster Dan Hanni and features a format that syncs with the average commute time in Milwaukee. Every 20 minutes, listeners will hear local news, traffic, sports, and weather, ensuring they stay informed no matter when they tune in during their drive.” WAUK regional president and general manager Chris Moreau comments, “This is a no-frills approach to delivering what people look for in the morning. News and information that they can use to start the day without wading through padding, filler, fluff, and partisan opinion. And they can hear it all within the average commute time in Milwaukee.” 
When we first covered this case, it felt like only 2024 could invent it – a disgraced congressman, George Santos, selling Cameos and a late-night host, Jimmy Kimmel, buying them under fake names to make a point about truth and ego. A year later, the Second Circuit turned that punchline into precedent. (Read story here: 
company’s WRNW-FM, Milwaukee “97.3 The Game,” and KBME-AM, Houston “SportsTalk 790” morning host Sean Salisbury. Salisbury tweeted, “It’s been a hell of a run the last 8 years [at] SportsTalk 790. I fully understand the financial decisions that corporate has to make. I appreciate the great bosses at iHeart that I got to work with and here in Houston, who have become friends too. Very grateful for good coworkers and the talent you hear daily on the SportsTalk 790 lineup. I’m so blessed to have worked with special teammates/friends on my show every morning, you know my love for you guys!” Also, a victim of this latest round of cuts is Salt Lake City market manager Joyce Wirthlin. 
successful political and cultural programs.” The new Megyn Kelly channel will also feature brand-new programming, including the debut of an exclusive daily after-show program. Additional series, shows, and specials will be announced in the coming weeks. Kelly comments, “Linear television news is dead. People can’t stand those stilted, censored conversations anymore, which is exactly why this medium is thriving. I’m thrilled to deliver our bold brand of no-BS news live on SiriusXM and to be expanding my relationship with such a stellar, blue-chip brand and great partner. Soon our listeners will have the Megyn Kelly Channel to enjoy and trust for the conversations and content they love.”
cluster that was recently acquired from Alpha Media. Handwerger, who assumes his new role on October 16, will take over for current market manager Robert Dove, who is retiring at the end of the year and will transition to an advisory role until then. Connoisseur Media CEO Jeff Warshaw states, “Portland is a major part of who we are. It’s a great market with incredible talent and strong brands. Mark’s the right person to lead this next chapter. He understands how to connect with the community and drive results, and that’s exactly what we want in a local leader.”
Center and raised more than $47,000 thanks to an anonymous donor who matched every dollar given with an additional $2, effectively tripling the impact of each contribution. AM Springfield host Sam Madonia states, “St. Martin de Porres Center is one of our favorite causes because it helps with a large need in our city. Many residents get the food they need as well as clothing and other items through the work of the center and its volunteer-only staff.”