Industry News

Mary Ayala Named PD for iHM’s San Diego Talkers

iHeartMedia San Diego promotes Mary Ayala to program director for news/talk KOGO-AM “Newsradio 600,” talk KLSD-AM “The Patriot AM 1360,” and sports talk KGB-AM “San Diego Sports 760.” Ayala hasim been serving as assistant program director and executive producer. iHeartMedia San Diego market president Noreen Ippolito says, “Mary has been a part of our cluster for many years and is more than ready to take the lead role of our talk stations. She’s smart, experienced, and incredibly detailed with her work.” Ayala comments, “This is an exciting time to be taking over the program director position for these brands. Each station has its own distinct flavor, and all of them are filled with great talent I’m looking forward to working with.”

Industry News

JVC Expands Florida Man Radio in Orlando and Ocala

JVC Broadcasting expands its Florida Man Radio format to two FM signals – Class C2 WFYY-FM, Windermere in the Orlando market and translator W266DY at 101.1 FM in Dunnellon in the Ocalaim market (fed by WXUS-HD3). Florida Man Radio continues to air on WZLB-FM, Fort Walton Beach. The programming includes Bubba the Love Sponge in morning drive, Don Miller in middays, and Shannon Burke in afternoon drive. JVC president and CEO John Caracciolo says, “Programming like FMR is what makes terrestrial radio relevant and strong. We have to dare to be different and produce content that drives listeners to our platform and that entertains, educates and sometimes just makes us laugh out loud. The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking itself too seriously, screams the mantra of JVC. We need to keep live and local radio working for our clients and listeners.”

Industry News

Joey Reynolds Recovering from Fall

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Radio personality Joey Reynolds is pictured here at a New York hospital recovering from a fall at his Manhattan apartment on February 28. Reynolds’ friend Art Vuolo tells TALKERS thatim Reynolds fell from his bed, head-first onto a hardwood floor where remained in various stages of unconsciousness for more than 20 hours before being found by his landlord. Vuolo will travel to New York in two weeks. Well-wishers may send cards for Reynolds to: PO Box 55 Walled Lake, MI 48390. Emails are being collected by Vuolo at artvuolo@aol.com. Pictured with Reynolds here are: Reynolds’ daughter Kristen Marti on his right and friend Karen King behind Reynolds’ sister Judy.

Industry News

FCC Approves WMVP-AM, Chicago Transmitter Move

The Federal Communications Commission approves the transmitter moves and nighttime power reduction requested by Good Karma Brands for WMVP-AM, Chicago. The FCC denied the objectionim filed by Albert Adam David, who claimed the changes would create interference for other licensees. Good Karma proposes to relocate the WMVP facility approximately 31 kilometers to the currently licensed nighttime transmitter site of WCPT-AM, Willow Springs, Illinois. Good Karma proposes to retain WMVP’s Class A designation, operating frequency (1000 kHz), and 50 kW daytime operating power, but reduce nighttime operating power to 37 kW while diplexing nighttime transmissions with WCPT (WCPT broadcasts at 1.5 kW on a different frequency).

Industry News

Yesterday’s Top News/Talk Media Stories

The Super Tuesday primary elections and Nikki Haley’s expected exit from the presidential race; Kyrsten Sinema announces retirement from the U.S. Senate at the end of this term; the Israel-Hamas war and the humanitarian crisis in Gaza; former President Donald Trump’s legal battles and the disqualification case against Fulton County DA Fani Willis; the U.S. migrant crisis; attempts to avert the looming government shutdown; the Russia-Ukraine war and Western aid to Ukraine; Miami Beach implements strict rules on spring break crowds; and the Dartmouth men’s basketball team votes to unionize were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WRVA, Richmond’s Jeff Katz Raises Funds for The Friendship Circle

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Pictured above is WRVA, Richmond afternoon talk host Jeff Katz (right) alongside former President Donald Trump (left) during Trump’s March 2 visit to Richmond. Katz is presenting Trump with a “Julia Katz Bracelet” created by Emily Morrissey of Emily’s Bracelets.  Morrissey and Julia Katz are young women with a variety of special needs and disabilities who have received services from The Friendship Circle. During the month of March, Morrissey is offering “The Julia Katz Bracelet” as a fundraiser for The Friendship Circle of Virginia in recognition of Julia’s 21st birthday on March 7. Jeff Katz recently helped raise more than $17,000 for The Friendship Circle and to kick off the special Julia Katz bracelet he personally presented one to Trump. They are available at www.emilysbracelets.com

Industry News

KYW, Philadelphia Honors 2024 GameChangers

Audacy’s all-news KYW, Philadelphia awarded its annual GameChangers honors, recognizing 10 people making a difference in communities of color around the Philadelphia region at a ceremony at the company’s Philadelphia office on February 28. KYW Newsradio community impact reporter Racquelim Williams, who has been highlighting the GameChangers honorees throughout February, hosted the ceremony. The 2024 recipients were nominated by audience members, selected by a panel of previous honorees and vetted by KYW Newsradio editorial staff. Audacy Philadelphia SVP and market manager David Yadgaroff says, “We are delighted to honor the exceptional individuals who are driving positive change and making a profound impact within communities of color across Philadelphia. This yearly program highlights their unwavering dedication to making lasting contributions to this community, and we’re proud to leverage our platform to shine a light on their great work.”  See more about GameChangers here.

Industry News

TALKERS News Notes

Audacy’s WRVA, Richmond adds FOX News Radio’s “The Brian Kilmeade Show” to its daily lineup airing from 10:00 am to 2:00 pm.

PodcastOne acquires the exclusive sales and distribution rights to Jackie Schimmel’s “The Bitch Bible Podcast.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne is thrilled to welcome Jackie and ‘The Bitch Bible’ to the network. From our very first meeting there was an instant connection and our visions for growth were aligned, and we immediately offered Jackie equity in PodcastOne understanding the value she brings to PodcastOne and our partners. Our team at PodcastOne will provide the support needed to improve and expand the show, and we’re incredibly excited to work together to achieve and surpass our mutual goals.”

iHeartPodcasts and host and creator Emily Tisch Sussman announce that the award-winning podcast, “She Pivots,” is now a part of the iHeartPodcast Network. Sussman says, “‘She Pivots’ is changing the cultural conversation around how women talk about and think about their careers. I am excited to join forces with the No. 1 podcast publisher, iHeartPodcasts, and continue to make a show that inspires and empowers women to trust their instincts and skills. I want women to know that everything you have done has given you the toolkit you need to make your pivot. You have everything you need inside of you, and I can’t wait to showcase the stories of women who have proven just that in season three.”

Industry News

Yesterday’s (3/4) Top News/Talk Media Stories

Today’s Super Tuesday primary elections; former President Donald Trump’s legal battles; the Fani Willis disqualification case; the Supreme Court temporarily blocks Texas illegal migrant apprehension policy; the Israel-Hamas war and efforts to enforce a cease fire; the Russia-Ukraine war; the attempts in Congress to avoid a government shutdown; France makes abortion a constitutional right; the devastating wildfires in the Texas panhandle; and the gang-led prison breaks creating chaos in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By Holland Cooke
Consultant

imIt’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

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Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Launches “106.1 The Ticket” in New Orleans

Cumulus Media flips WKRN-FM, New Orleans from country to sports talk as “106.1 The Ticket.” The station will air FOX Sports Radio programming and several local shows. In addition to FSR shows suchim as “Two Pros and a Cup of Joe” and “The Dan Patrick Show,” the station will air “Inside New Orleans with Eric Asher” from 4:00 pm to 6:00 pm, followed by “All Access with Ken Trahan” from 6:00 pm to 7:00 pm. Cumulus Media New Orleans RVP and market manager Pat Galloway says, “The love and passion of New Orleans’ sports fans is amazing. It starts in the playgrounds and ends up in the Superdome and Smoothie King Center, and now we can talk about it all the time on the all-new ‘106.1 The Ticket.’”

Industry News

SiriusXM Names van Mosel SVP of Podcast Strategy

SiriusXM appoints Sarah van Mosel to the new role SVP, podcast strategy. Van Mosel previously served as chief revenue officer with Stitcher, the aggregator that SXM Media acquired for $353 million back in 2020. In a memo to staff, SiriusXM president and chief content officer Scott Greenstein says, “As podcasting continues to be a major driver of growth in our overall business, we are organizing theim best team in the industry to power our next chapter… A major area of focus is expanding our relationships with top podcasts as we look to grow both our exclusive content portfolio and support our successful advertising business. To help us achieve our goals, we decided to bring in an expert to champion SiriusXM in the marketplace. I am thrilled to welcome Sarah van Mosel back to SiriusXM in a new role as SVP of podcast strategy, reporting directly to me. In this role, Sarah will develop a targeted podcast acquisition strategy as well as source and attract up and coming new talent to the SiriusXM Podcast Network.” Greenstein says van Mosel will work with SVP of podcasting content Adam Sachs.

Industry News

Top News/Talk Media Stories Over the Weekend

The Israel-Hamas war and the Biden administration’s pressure on Israel; the presidential race and the weekend’s primary races; the U.S. migrant crisis; former President Donald Trump’s legal battles; the Russia-Ukraine war; Mitch McConnell’s exit from Senate president post and the ensuing power struggle; the devastating wildfires in the Texas panhandle; and the gang-led prison breaks creating chaos in Haiti were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

iHM Lets Women Take the Mic on March 8

In recognition of International Women’s Day on March 8, iHeartMedia presents “Women Take the Mic” in which women will lead the conversation all day across the company’s music stations and also present 10 International Women’s Day special episodes from top female-hosted podcasts including Angela Yee’sim “Lip Service,” “Chiquis and Chill,” “Dear Chelsea with Chelsea Handler,” “The Nikki Glaser Podcast,” “The Psychology of Your 20s,” “Reasonably Shady,” “Therapy for Black Girls,” “There Are No Girls On The Internet with Bridget Todd,” “Very Special Episodes with Dana Schwartz,” and “Womanica.” Each of these shows will feature women sharing their personal stories of shattering stereotypes, creating opportunities, and inspiring the next generation to find their own voice and share it with the world.

Industry News

John Clay Wolfe Show Adds Palm Springs Affiliate

“The John Clay Wolfe Show” adds Alpha Media’s KCLB-FM, Palm Springs to its affiliates roster of moreim than 65 stations. “The John Clay Wolfe Show” is a Saturday morning program that focuses on Wolfe’s love of cars, comedy, and daily observations along with celebrity guests like Sammy Hagar, Adam Carolla, and Cheech & Chong.

Industry News

Mirta Lourenço is This Week’s Guest on Harrison Podcast

Mirta Lourenço is the chief of media development and media in emergency for UNESCO based at the agency’s headquarters in Paris. She is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” The name UNESCO stands for United Nations Educational, Scientific and Cultural Organization which is a specialized agency of the United Nations. Its stated mission is to promote world peace and security through international cooperation in education, arts, sciences and culture. Podcast host and TALKERS founder Michael Harrison served as executive advisor to UNESCO for the recent 13th annual celebration of UN World Radio Day 2024 which gave him the opportunity to work directly with Lourenço, who heads the project each year. According to Harrison, “This year’s theme was a celebration of radio’s first century informing, educating and entertaining with the purpose of bringing global attention to the medium’s continuing importance and vitality in the 21st century while acknowledging the challenges it and all heritage media face in the digital era.” Harrison adds, “Mirta Lourenço is a true champion of global media supporting its potential and responsibility to serve the public good. She is a first responder to the first responders. Her work transcends the boundaries of nationality, ethnicity, and language. It includes media platforms of every structure – commercial, public, community, corporate and governmental. She diligently operates at a smorgasbord of diversity at the center of the media world.” Harrison and Lourenço discuss the state of international radio from her global perspective. Listen to the podcast in its entirety here

Industry News

iHeartMedia Q4 2023 Revenue Down 5.25%

iHeartMedia reports its operating results for the fourth quarter of 2023 and for the full year of 2023. The company’s consolidated revenue for Q4 of 2023 was $1.06 billion, a decline of 5.25% from Q4 of 2022. The company reports net income of $13.9 million during Q4 of 2023. For the full year of 2023, revenue was $3.75 billion, a decline of 4.1% from the full year of 2022. iHeartMedia reports a net loss of $1.1 billion for the full year of 2023 compared to the net loss of $262.6 million it reported for the full year ofim 2022. iHeartMedia breaks down its operations into segments and here’s what it reports for the full year of 2023: Broadcast Radio revenue was $1.75 billion (down 7% from 2022), Networks revenue was $466 million (down 7.3%), Podcast revenue was $407.8 million (up 13.8%), and Digital (excluding Podcast) revenue was $661 million (basically flat). iHeartMedia chairman and CEO Bob Pittman states, “We’re pleased to report that our fourth quarter results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. This quarter the Digital Audio Group achieved the highest Adjusted EBITDA and margin in its history, illustrating the success of this high growth business. We view 2024 as a recovery year in which the company returns to growth mode – we expect to see our Multiplatform Group performance improve quarter by quarter throughout the year, and we expect our Digital Audio Group, including our industry leading podcast business, to continue to grow and reinforce its leadership position in the segment.”

Industry News

Cox Media Group Cancels Mark Kaye Show

In a surprise move, Cox Media Group cancels “The Mark Kaye Show” based at its Jacksonville news/talk outlet WOKV-FM and syndicated to O&Os WDBO, Orlando; KRMG-AM/FM, Tulsa and WHIO-imAM/FM, Dayton. The program aired in the 12:00 noon to 3:00 pm ET daypart and the stations are going to replace the show with “The Erick Erickson Show” based at CMG’s WSB-AM/WSBB-FM, Atlanta. The Erickson program is syndicated by Compass Media Networks. It appears that producer Hannah Guile is also exiting as a result of this move. TALKERS reached out to Mark Kaye who requested that all questions and inquiries be directed to his agent Heather Cohen at The Weiss Agency.

Industry News

WJR, Detroit Raises $1.6 Million for Salvation Army

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Cumulus Media news/talk WJR, Detroit helps raise $1,637,238 for The Salvation Army of Metro Detroit combat hunger and homelessness during its 37th Annual Bed & Bread Club Radiothon held last week (2/22-23). The 27-hour radio fundraiser featured on-air personalities Rene Vitale, Mike Parsons, Guy Gordon, Lloyd Jackson, Jamie Edmonds, Kevin Dietz, Tom Jordan, Marie Osborne, Paul W. Smith, Mitch Albom (pictured above right), Ken Brown, Kevin O’Neill (pictured above left), Dan Aronson, and Bed & Bread Club founder and Detroit Radio Hall of Famer Dick Purtan. The annual Bed & Bread Club Radiothon has raised more than $44.8 million since Dick Purtan’s first Radiothon in 1988.

Industry News

Taylor Jukes Named SVP of Programming for iHeartMedia San Diego

iHeartMedia names Taylor Jukes SVP of programming for the San Diego station group that includesim news/talk KOGO-AM, talk KLSD-AM, sports talk KGB-AM, and five music brands. iHeartMedia San Diego market president Noreen Ippolito says, “We are so excited to welcome Taylor into our San Diego cluster. Her knowledge of the audio business and track record speak for themselves. We are eager for Taylor to bring her skill set and big ideas from Miami to an already incredible cluster of stations.”

Industry News

Yesterday’s (2/28) Top News/Talk Media Stories

The Supreme Court agrees to hear the case of former President Donald Trump’s immunity claim; Mitch McConnell to step down from Senate leadership in November; an Illinois judge rules Trump should not be on primary ballot; the misconduct allegations against Fulton County DA Fani Willis; the U.S. migrant crisis and the death of Georgian nursing student Laken Riley allegedly at the hands of an illegal immigrant; the impeachment inquiry into President Joe Biden and Hunter Biden’s testimony; the looming government shutdown; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and Vladimir Putin’s nuclear threats; and the Texas panhandle wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Civic Media Unveils Permanent Lineup

Civic Media finalizes its new midday program lineup that airs across its 12 Wisconsin stations, including flagship WAUK-AM/W266DR, Waukesha. “Matenaer On Air,” starring Jane Matenaer, airs from 10:00 am to 12:00 noon, “The Todd Allbaugh Show” airs from 12:00 noon to 2:00 pm, and “The Maggie Daunim Show” airs from 2:00 pm to 4:00 pm. Program director Kathryn Lake comments, “Wisconsinites will play a crucial role this year in determining who represents the state in Madison and in the nation’s capital. The experience Jane Matenaer, Todd Allbaugh and Maggie Daun bring to the midday microphones will provide listeners across the state compelling stories and important updates about what is happening in their communities and throughout Wisconsin.”

Industry News

TALKERS News Notes

The NFL’s New York Jets are moving their radio play-by-play from Good Karma Brand’s ESPN New York (WEPM-AM/FM) to iHeartMedia’s rock WAXQ-FM “Q104.3” beginning with the 2024 season. Good Karma is ending its lease of WEPN-FM this year and will continue to air the sports talk format on WEPN-AM and digital platforms.

Lemonada Media is bringing the David Duchovny-hosted podcast “Fail Better” to its network. Duchovny says, “I’ve been a connoisseur of failure for a long time, obsessed with the mistakes we make or the fear of making. I like thinking about how those mistakes, coupled with the futility of trying to avoid them, shapes our lives. If failure is something we all do so often, why are we so afraid of it? Working with Lemonada to explore this part of human nature is a gift in itself, and a meta-exercise for me in doing something new – hosting a podcast – which frankly fills me with my own fear of failure.”

SiriusXM is doing its annual MLB Network Radio Spring Training Tour, in which it visits all 30 MLB team camps in 17 days to give listeners a comprehensive preview of every club as they prepare for the 2024 MLB season. Shows will be hosted by former general managers Jim Bowden, Jim Duquette and Steve Phillips, former major leaguers Kevin Frandsen, Eduardo Perez, Xavier Scruggs, and Ryan Spilborghs, as well as Mike Ferrin and Dani Wexelman. 

Audacy partners with three-time NBA champion Danny Green for his weekly podcast, “Inside the Green Room with Danny Green.” In addition, Green will serve as an Audacy insider, frequently appearing as an NBA analyst on Audacy sports stations across the country.

Industry News

Yesterday’s (2/27) Top News/Talk Media Stories

The presidential race and the Michigan primary; the U.S. migrant crisis and the death of Georgian nursing student Laken Riley allegedly at the hands of an illegal immigrant; former President Donald Trump’s legal battles and the Fani Willis misconduct case; the Russia-Ukraine war; the Israel-Hamas war and the humanitarian crisis in Gaza; the impeachment inquiry into President Joe Biden and Hunter Biden’s testimony scheduled for today; the Alabama embryo ruling and its effects on IVF treatment; the Supreme Court hears arguments over Texas’ and Florida’s restrictive social media laws; Apple cancels its electric car project; and the Texas panhandle wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Cumulus Media Q4 2023 Revenue Declines 11.9%

Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Cumulus Media Group reveals Q4 net revenue of $221 million, a decrease of 11.9% from the same period in 2022. The company posted a net loss of $54,000 in Q4 of 2022 compared to the net loss of $98 million it reports for Q4 of 2023. For the full year of 2023, net revenue was $844.5 million – a decrease of 11.4%im from the full year of 2022. Cumulus reported net income of $16.2 million for 2022, while posting a net loss of $117.9 million for the full year of 2023. Cumulus president and CEO Mary G. Berner says, “While 2023 was a tough year across the media landscape, we were able to offset some of the effects of the weak national advertising climate through strong execution in our key focus areas. Specifically, we grew our digital businesses, meaningfully reduced fixed costs, and improved our balance sheet. Looking ahead, though national advertisers are expressing interest in increasing their radio buys, as of yet, ad demand remains choppy, reducing our visibility into the rest of 2024. That said, our industry-leading performance during similarly weak macro environments gives us significant confidence in our ability to navigate through this one and rebound strongly when the advertising market improves.” Looking at Cumulus’ business segments, the digital segment to which Berner refers was up 5% in Q4 of 2023 to $39.6 million, but total broadcast revenue during the quarter was down 18.2%. Spot revenue declined 18.3% and network revenue was off 17.9% in Q4 2023 compared to the same period in 2022.

Industry News

Auddia to Acquire Radio FM

Auddia Inc signs a definitive purchase agreement to acquire the AM/FM streaming app Radio FM, noting that closing the acquisition remains subject to financing the acquisition cost. Auddia CEO Michael Lawless says, “We are seeing strong subscription conversion numbers off the faidr free tier which isim solidifying our confidence that a large number of AM/FM streaming listeners are willing to pay a subscription to avoid commercials while listening to their favorite stations. The challenge now becomes how to grow the free tier user base in the most cost-efficient manner possible to increase our pool of potential subscribers. The Radio FM acquisition allows us to acquire 4.6 million retained users at a customer acquisition cost (CAC) that is approximately 70% lower than the cost to acquire a free tier user through our direct marketing methods.”

Industry News

TALKERS News Notes

“The Stephen A. Smith Show” moves from Audacy’s Cadence 13 to iHeartMedia’s iHeartPodcast Network for distribution. The show is produced by Smith’s Mr. SAS with Smith serving as executive producer.

Hannah Brummer joins TM Studios’ affiliate relations department serving under senior affiliate relations director Steve Kaufman.

Baltimore Public Media officially launched yesterday (2/26). The move unites radio stations WYPR and WTMD under a single, dynamic umbrella branded “Your Public Media” more than three years after the November 2021 acquisition of WTMD-FM from Towson University. Currently serving as president and GM for the company is former CBS News Radio vice president and general manager Craig Swagler.

Beasley Media Group promotes Luis “Speedy Jr” Gonzalez to director of video and audio production for its Tampa Bay cluster.

Industry News

Yesterday’s (2/26) Top News/Talk Media Stories

The U.S. migrant crisis and the death of Georgian nursing student Laken Riley allegedly at the hands of an illegal immigrant; the looming government shutdown; the Russia-Ukraine war; the Israel-Hamas war and the humanitarian crisis in Gaza; the impeachment inquiry into President Joe Biden and Hunter Biden’s testimony scheduled for Wednesday; the presidential race; former President Donald Trump’s legal battles and the Fani Willis misconduct case; and the Supreme Court hears arguments over Texas’ and Florida’s restrictive social media laws were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: The Local Radio Advantage, Part 2

By Holland Cooke
Consultant

imRadio programming is like any business. Our best prospects are existing customers (getting people already listening to listen more often). And – without spending a dime on outside promotion – we can if the station is known-for-knowing. Set the expectation that we have listeners’ backs and optimize the information we deliver.

Last week’s column was Part 1 of this three-part series, demonstrating a simple tweak for making source material more relevant and useful. This week, more addition-by-subtraction: “A-words” to avoid; and Magic Words to use every chance you get.

“Anyone,” and “asked,” and “announced” are red flags. These words scream press release.

Instead-of: “Anyone who has seen a car matching that description is asked to contact the police.”

Say: “If you see that car, call the police.”

Instead of: “Anyone who feels discriminated-against because…”

Say: “If you feel discriminated-against because…”

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“Anyone” (or “those,” both third-person) is someone else. Second-person Magic Words “you” and “your” talk to me, the listener. And instead of telling me THAT something-was-announced, explain WHAT, and what-it-means-to-me:

Example: “Jefferson County has joined Clearfield, Elk and 18 other Pennsylvania counties in the Law Enforcement Treatment Initiative. The initiative is a law enforcement-led collaborative program which seeks to direct those who suffer from substance abuse disorders into helpful treatment services.”

Re-write: “If you live in Jefferson County and you or someone you know are struggling with substance abuse, you can now ask police to connect you with a treatment program without being arrested or prosecuted…”

Next week here: THE #1 way to keep listeners coming back for more…

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Round Four of January PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s January 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered January 4 – 31. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia’s news/talk WISN adds 2.5 shares to finish with an 11.5 share (weekly, 6+ AQH share) good for its fifth straight month ranked #1, while Good Karma Brands’ crosstown news/talk WTMJ does not appear in this survey. (TALKERS has reached out to GKB for clarification.) In Nashville, Cumulus Media Group’s news/talk WWTN-FM rises 1.5 shares to finish with a 5.4 share that lifts it to the #6 rank, while iHeartMedia’s news/talk WLAC adds nine-tenths for a 2.1 share finish good for the #18 rank. In Providence, Cumulus Media Group’s news/talk WPRO-AM/WEAN-FM tacks on a full share to wrap the survey with a 6.9 share, lifting it to the #4 rank, while iHeartMedia’s news/talk WHJJ-AM is up two-tenths for a 1.0 share finish and the #13 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Scott McCarthy Named Workhouse Media President of Sports

Talent and content management firm Workhouse Media brings Scott McCarthy aboard as president, Workhouse Sports. McCarthy most recently served as vice president, ESPN Audio. Workhouse CEOim  Paul Anderson says, “We are beyond fortunate to have Scott as part of the Workhouse family. Scott is a smart, disruptive thinker whose background and entrepreneurial drive make him the perfect person to lead our new sports vertical.” Workhouse EVP John McConnell adds, “I’ve worked alongside and across the table from Scott for 30 years. He is a best-in-class executive and is perfectly positioned in this role.” McCarthy says, “I could not be more excited or honored to be joining the Workhouse Media team and getting the opportunity to work alongside Paul, John, and Keith [Kauffman]. Over the years, Workhouse has clearly established itself as the preeminent management company for talent and content developers to expand their brands and businesses across multiple entertainment platforms, and I look forward to helping Workhouse further develop their presence in the sports category.”