Industry News

Triton Digital Releases April Streaming Rankers

Triton Digital publishes its latest ranking of digital audio publishers for April of 2023, based on Average Active Sessions (AAS can be calculated by dividing Total Listening Hours by the number of hours within the reported time period). iHeartRadio remains the #1 streaming publisher in the U.S. (299,103 AAS), followed by NPRim Member Stations at #2 (75,116 AAS), and Audacy at #3 (66,485 AAS). Cumulus Streaming Network is ranked #4 (40,662 AAS). Beasley Broadcasting Corporate is #6 (19,040 AAS), followed by Hubbard Broadcasting at #8 (14,953 AAS), Urban One at #10 (9,743 AAS), and Salem Communications at #12 (8,297 AAS). See the complete ranker here.

Industry Views

Pending Business: The Fastest Billboards

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Audacy Shareholders Approve Reverse Stock Split

Audacy filed a Form 8-K with the Securities and Exchange Commission on Friday (5/26) that details the actions taken during the company’s annual shareholders meeting on May 24. Among the actions shareholders approved was the “approval of an amendment to the company’s Amended and Restated Articles of Incorporation to permit the company to effect a reverse stock split of its outstanding Class A and Class Bim Common Stock, at a ratio with a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by the board of directors.” This action comes after Audacy received notice from the New York Stock Exchange that it is commencing proceedings to delist the company’s Class A Common Stock from the exchange due to Audacy’s stock reaching “an abnormally low selling price.” Trading of Audacy’s Class A Common Stock was halted on May 16 after the share price fell about 12% to $0.09 per share. Now, the NYSE will apply to the Securities and Exchange Commission to delist the company’s common stock pending completion of applicable procedures. Trading of Audacy’s common stock on the NYSE is suspended but the common stock will continue to be able to be traded over the counter. With the value of Audacy’s Class A Common Stock at less than $0.10 per share, the reverse stock split would have to be at least more than a 1-for-10 split in order for the share price to be over $1.00 per share.

Industry News

TALKERS 2023 Promises to Be a Talk Media Historical Video Goldmine

In many ways, TALKERS 2023 will be the setting for a historical video documentary capturing the state of talk media at one of its most colorful and critical junctures. The 26th annual installment of the talk media industry’s longest-running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. But for those who cannot attend – fear not! The entire event will be captured on video and posted shortly after the event on the TALKERS website as well as other major industry platforms. TALKERS has once again contracted the services of the radio industry’s legendary videographer and historian – Art Vuolo of Vuolo Video – who will capture all sessions and addresses for posting and posterity. In addition, the ace Hofstra student broadcasting staff of the famous Lawrence Herbert School of Communication will be video recording interviews with as many of the conference’s attending luminaries as possible – also for posting and posterity. The TALKERS conventions are treasure troves of memories and insights for history. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached earlier this week. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

PodcastOne to Host Adam Carolla Pay-Per-View Event

PodcastOne is producing a live, pay-per-view event starring its leading podcast talent Adam Carolla. The June 4 show titled, “Adam Carolla & Friends,” airs at 9:30 pm ET from the Belly Up Tavern outside of San Diego and features Carolla plus comics Brad Williams, Kimbles Hume and other special guests. PodcastOneim says that in 2020, “Carolla made history when he partnered with LiveOne and PodcastOne for a livestream event that garnered an impressive 1.1 million views.”  PodcastOne president Kit Gray comments, “We are excited that PodcastOne and LiveOne have partnered with Adam to produce and distribute Adam’s very first headlining pay-per-view event. Very few comedians are as entertaining in an intimate club environment as Adam. Each show he performs is unique and tailored and to be able to bring this to a worldwide audience exemplifies how we’re able to create opportunities for our podcast hosts outside of the traditional audio driven mediums.”

Industry News

Bob Pittman Addresses Key Issues in TALKERS 2023 Video

iHeartMedia CEO Bob Pittman and TALKERS publisher Michael Harrison engaged in an exclusive nine-minute video conversation recorded yesterday (5/24) to be debuted during the opening segment of TALKERS 2023, the 26th annual edition of the talk media industry’s longest-running and most important conference set for Friday, June 2 at Hofstra University. In it, Pittman candidly and directly addresses key existential issues pertaining to the talk radio industry as it faces daunting forks in the road. Harrison, who has known Pittman since he was a 20-year-old music director at WMAQ, Chicago in the mid-1970s, asks the chief of radio’s largest firm such questions as, “Do you still have the same passion for radio as I remember you having when we were kids in the business?” “What are iHeart’s intentions for news/talk and sports talk radio within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. The video will make its debut at the TALKERS 2023 conference and then be made available publicly in the video coverage of the event that will be posted in the weeks following June 2. TALKERS 2023 is officially sold out. See more about the agenda, sponsorship and hotel information here.

Industry News

Urban One Gets Second Notice of Non-Compliance from NASDAQ

Urban One has received a second notice from the NASDAQ Listing Qualifications Department that it was not in compliance as a result of not having timely filed both its Annual Report on Form 10-K for the period ended December 31, 2022 and Quarterly Report on Form 10-Q for the period ended March 31, 2023. Urban Oneim received its first notice of non-compliance on April 3. In accordance with the second NASDAQ notice, Urban One has until June 2 to submit a plan to file both delinquent reports or to submit a plan to regain compliance. If NASDAQ accepts the company’s plan, Urban One may get up to 180 days (September 27) to file the reports. If it doesn’t, the company can appeal the decision. Urban One says it intends to submit its plan to regain compliance on or before June 2.

Industry News

Ramsey Solutions Hosts EntreLeadership Summit 2023

Ramsey Solutions is hosting EntreLeadership Summit 2023 at the Gaylord Opryland Resort in Nashville May 31 through June 2. Ramsey Solutions says, “EntreLeadership Summit is for business owners and leaders with a heart for investing in themselves and their teams. This year’s speakers include Ramsey Solutions’ CEO Daveim Ramsey, bestselling author Malcolm Gladwell, clinical psychologist Dr. Jordan Peterson, Food Network celebrity chef and restaurateur Maneet Chauhan and more. Dave Ramsey comments, “World-class leadership is becoming more important because that’s who people want to follow. Something happens when you get thousands of powerhouse leaders in one room. After leaving Summit, you’ll be ready to hire and retain top talent, lead with confidence, and strengthen your company culture.” Find out more about the event here.

Industry News

Premiere Networks Host, Producer Honored with Gracie Award

im

Two Premiere Networks staffers were honored at the Alliance for Women in Media Foundation’s 48th annual Gracie Awards at the Four Seasons Beverly Wilshire Hotel in Los Angeles. “The Clay Travis and Buck Sexton Show” producer Alice Mroczkowski was honored in the Producer – Talk [Radio – Nationally Syndicated Commercial] category and “Elvis Duran and the Morning Show” co-host Danielle Monaro was honored in the Co-host [Radio – Nationally Syndicated Commercial] category for the second time in her career. Pictured above are (from l-r): Premiere Networks president Julie Talbott, Mroczkowski, and Monaro.

Industry News

TALKERS 2023 Officially Sold Out

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached yesterday at 5:00 pm ET. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakersim and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist.  See more about the agenda, sponsorship and hotel information here.

Industry News

TALKERS News Notes

Audacy radio stations were honored with 30 Regional Edward R. Murrow Awards from the RTDNA. WCCO, Minneapolis; KNX, Los Angeles; WBBM, Chicago; WBEN, Buffalo; and WCBS, New York captured the distinguished “Overall Excellence” Award.

Edison Research announces that its Edison Podcast Metrics is launching in the U.K. The first survey is underway with data from Q2 2023 to be available for subscribers sometime in Q3. Edison SVP Melissa Kiesche says, “We are incredibly enthusiastic about the expansion of Edison Podcast Metrics to the U.K. We have seen how beneficial the data has been to those in the podcast industry in the U.S. and we are looking forward to seeing the thriving podcast community in the UK take advantage of this research.”

ABC Audio has two Memorial Day programs for news/talk stations. “Uvalde 365,” hosted by ABC News correspondent Michelle Franzen, chronicles the May 24, 2022 shooting of 19 students and two teachers. This one-hour program is part of a larger ABC News initiative in which a team embedded in the community for one year follows survivors and families of victims as they cope with the loss of their loved ones and the inaction of the police, their fight for justice, and developments in the investigation. “America Remembers,” hosted by correspondent Alex Stone, features Iraq and Afghanistan veterans still struggling with PTSD and highlights gold star family members who have lost loved ones during their time of service and who talk about how they are moving through their grief.

Industry News

Portland’s “The Game” Renews with Host John Canzano

Alpha Media’s sports talk KXTG-AM, Portland “750 AM The Game” extends its partnership with “The Bald Faced Truth” hosted by John Canzano. Canzano, who has been with the station since its launch in 2007, says,im “I’m thrilled with the momentum we have and love our team. We get the best guests and the in-depth reporting and commentary sets the show apart. But, more than anything, it’s three hours of fun. I love that the show serves as an escape for listeners.” Station content director Keith Abrams states, “‘750 The Game’ is very fortunate to have John Canzano and ‘The Bald Faced Truth’ as part of the team! He IS the voice of truth regarding the Ducks, Beavers, Trail Blazers, the Pac-12 and all things ‘sports!’”

Industry News

AJC: Research Behind Changes at CMG’s 95.5 WSB in Atlanta

In an interview with the Atlanta Journal Constitution’s Rodney Ho, program director Ken Charles reveals the reasons for the programming changes that have taken place at Cox Media Group’s news/talk WSB-AM/WSBB-FM over the past year. Charles says that when longtime morning host Scott Slade announced heim was stepping back from his duties, that allowed the station to use internal research to consider the best options to tweak its programming. That resulted in the station naming longtime station reporter and anchor Chris Chandler the new morning host, swapping late morning and afternoon hosts Mark Arum and Eric Von Haessler, and making Shelley Wynter solo host in evenings and giving his former co-host MalaniKai Massey her own Saturday night program. Charles says, “I feel very comfortable that we’ve got the right people in the right slots. We are set to grow our success.” Read the AJC story here.

Industry News

MIW Announces Mary Zukin is First “Speak Up” Mentee

Mentoring and Inspiring Women in Radio announces that Mary Zukin, senior sales & marketing executive at Iliad Media Group in Boise, Idaho is the first “Speak Up!” mentee. Created in partnership with Media Staffing Network and Laurie Kahn before her passing, “Speak Up!” is a one-year program designed for one menteeim from any department in a small to medium radio market. MIW says, “The program is designed to encapsulate so much of what Laurie brought to the industry – a mentorship that encourages and empowers women to develop confidence and sharpen communication skills, to hone the ability to effectively speak up in order to further attain her goals.” MIW board president Ruth Presslaff says, “This program will always hold a special place in our hearts as Laurie has left an unforgettable impact on all of us in the industry. We had a number of talented candidates to choose from, so it was a tough decision. Mary’s energy and vibrant character really illuminated our reasons for curating this program and we’re excited to have her as our first inaugural mentee!”

Industry News

Yesterday’s (5/23) Top News/Talk Media Stories

Negotiations between the White House and congressional leaders over the debt ceiling; Florida Governor Ron DeSantis expected to announce presidential bid with Elon Musk via Twitter; Ford announces it will keep AM radio available in 2024 models; anti-Putin Russians attack Russia’s Belgorod region from positions in Ukraine;  the surgeon general issues a report warning of the dangers of social media for children; Donald Trump’s legal battles; and South Carolina legislature approves six-week abortion ban were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Strikes Deal with AMG for New Audio Streams

Audacy and Allen Media Group announce a content distribution partnership that will allow Audacy to launch three new audio streams for AGM properties The Weather Channel television network, Pattrn, and The Weather Channel en Español. The companies say The Weather Channel stream will only be available duringim severe weather events as a live audio simulcast of The Weather Channel television channel. The Pattrn stream will be a daily live audio simulcast of the Pattrn FAST channel, which explores climate, the environment and how the Earth is changing and elevates new voices to imthe conversation. The Weather Channel en Español stream will be a daily live audio simulcast of The Weather Channel en Español network.  Audacy SVP digital audio content Tim Clarke says, “Audio and radio are time-tested, reliable ways for listeners to access critical and potentially life-saving information during severe weather events. This partnership will add a new layer to our best-in-class news content offering while expanding the reach of The Weather Channel’s broadcast weather coverage to Audacy app users across the country.”

Industry News

Fisher House Foundation Offers Free Memorial Day Programming

Fisher House Foundation is announcing The Jeff Wyatt Group has a Memorial Day Weekend edition of “The Fisher House Story: On the Road to 100 Houses” for 2023 now available for download at no cost. “The Fisher House Story” is a radio special available in varying lengths for news/talk radio stations as well as a 30-minuteim public affairs show for ALL formats in the U.S. and around the world. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during a medical crisis. The three-hour, one-hour, 25- and 30-minute radio specials are hosted by radio personality Larry O’Connor (WMAL-FM, Washington) and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Hear the demo, register, and download today at radio.fisherhouse.org.

Industry News

Katz Named Honorary Captain for Police Charity Hockey Squad

im

WRVA, Richmond afternoon drive talk host Jeff Katz (above, left) has been “drafted” by the Prince George Patriots! Katz, a former police officer, was named Honorary Captain of the team of Central Virginia law enforcement officers who play charity hockey games throughout the Mid-Atlantic region. Katz, who himself used to play defense, said, “I’m honored to help! While I’m not sure if I will lace up a pair of skates or put on the foil, I will definitely be cheering for my favorite cops on skates!” The Patriots face off against the United States Secret Service team in Richmond on June 3 for a benefit to fight colorectal cancer.

Industry Views

The Birth of the Car Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imA beautiful night. Paul Galvin and William Lear took their girlfriends to a romantic look-out view. Paul asked, “Isn’t this great?” His girlfriend replied, “It would better if we could hear music.”

That set Galvin and Lear on a mission to get entertainment into the car. A car radio. They were tinkerers. Galvin owned a failed battery manufacturing company. Lear and Galvin were smart but broke.

They ultimately invented a prototype radio for the car, but it was massive and complicated. No car battery could power it, the radio required its own big battery which was stored under the seat. The antenna was netting covering the roof. Their biggest challenge was static generated by the car’s starter, transmission, battery, lights – you name it. Galvin and Lear traced each source to correct the trouble-making components one by one. Parts of the radio had to be placed in different locations throughout the car. For example, the receiver was mounted on the engine, the controls on the dash.

Finally, still broke, they drove their Studebaker loaded with radio to the bank to apply for a loan to back the venture. The banker agreed to test drive the car for a night. Unfortunately, it caught fire in his garage and no loan was granted. Next Galvin traveled 800 hundred miles to a radio manufacturer convention. He sat outside the convention hall, played the radio loud and attracted enough orders for the radio to continue his quest.

The trouble continued. It was an expensive install: $600 for a $3,000 car. Many people thought it was dangerous to listen to the radio in the car – a distraction. Municipalities tried to ban it fearing it was a driver attention hazard. Supporters of the ban argued that many types of radio programming could put drivers to sleep. Surveys showed most Americans believed car radios were dangerous.

Oh, and the name they gave the device was horrible: 7FT1. Galvin came up with a new name that was both descriptive and synched with the times, Motorola. Partner William Lear went on the invent the Lear Jet.

Chevrolet installed the first reasonably priced Motorola radios in the early 1920s.

The objections were overcome by an initiative of the Radio Manufacturers Association: They argued that car radios actually helped people become better drivers. They pointed out that radios informed drivers about hazardous road conditions that lie ahead and weather conditions that may disrupt their travel. Supporters of car radios also said that radios actually helped to keep drivers awake when they became drowsy.

Conclusion: Are they nuts? A car can park itself but can’t handle an AM radio, those tech challenges were solved in 1920 – by the inventors of the Lear Jet and of your cell phone. Are manufacturers looking for a “display allowance?” Satellite radio was launched by paying zillions for a slot in the dash. Do carmakers want that for AM radios? Forget the EAS which nobody has ever heard and wasn’t activated during 9/11 in New York City. Weather, traffic, gospel, more gospel, compelling talk shows. (One Cleveland AM station runs the SAME Al Sharpton show from dusk Fridays till dawn Monday.) The better the shows, well, the better.

Sure, write your Member of Congress but you will find more vigilant allies among the preachers. You may recall that in the 1990s there was great debate about the proper deployment of the UHF spectrum. Allegedly, at his inauguration President Bill Clinton shook the hand of UHF TV icon, Billy Graham, who looked the president in the eye and said, “Don’t take away my TV stations.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

Monday Memo: Verbs?

By Holland Cooke
Consultant

imWarning: The Commonwealth of Massachusetts certified me to teach high school English, in the early 1970s, the last year certifications were for life. Though I was lured-away by VU-meter hypnosis, I still carry a red pen. And radio news has it running-dry.

This story was about a love triangle shooting.

— Here’s what listeners heard — read this aloud: “The woman’s husband arrested the wounded man taken to the hospital.”

— Here are the facts the writer obscured: Police arrested the woman’s husband, the accused shooter. The person he shot was hospitalized.

— As-is, the ear was told something very different when half-sentences ran-together.

Another example: “A cruise ship expected to take Americans out of Lebanon today.”

— I think he meant: “A cruise ship is expected to take Americans out of Lebanon today.”

— But the missing verb, the time zone difference, and the chaos in Lebanon were such that – as written — listeners could have inferred the copy to mean that a cruise ship was-expected-to evacuate Americans…until something went wrong.

im

Translation?

“A young mother murdered the suspect found dead.”

Huh?

“Woods asked directly about his future on the tour.”

It’s unclear whether this sentence means:

— Tiger Woods was asking about his future…OR…

— He was asked-about it.

Even a robot knows better

When I typed “Missing verbs confuse the ear,” ChatGPT replied:

“Yes, missing verbs can make sentences unclear and confusing to the listener or reader. Verbs are important components of a sentence as they express the action, state, or occurrence of the subject. They help to convey the intended meaning of the sentence and to show how different elements of the sentence relate to each other.”

And finally…

Never verb nouns.

KIDDING.

Old English teacher joke.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Get Your Head Straight

By Steve Lapa
Lapcom Communications Corp
President

imAre you a multiplatform juggler? If you sell or manage for a radio station, the answer is yes.

Why? Because it’s been part of the radio ad sales DNA since radio advertising shrunk to single digit growth.

Maybe someone reading this column can research or remember the last time radio industry pre-pandemic ad sales grew at double digits. It’s a tough putt, for sure.

Radio sellers were the first to reach across the aisle and “cross-sell” event sponsorships, concert tie-ins, publications, prize catalogues, bridal fairs, recruitment fairs, half-off fairs, sports and leisure tie-ins, hurricane guides, meet and greets, and it all started with a simple concept called a “remote.”

Radio ad sales strategy has come a long way since the first five-year plan had no projected double-digit growth. Even worse was the negative growth forecast for many markets. I remember that famous local market slogan “last one out, please turn off the lights.”

Those simple, linear, fun-to-present packages that required nothing more than easy-to-follow graphics, reasonable pricing, and a testimonial letter required little training, re-skilling, and new technical understanding. The toughest questions were about electrical outlets, display details, and when do we load in?

Covid killed some of those income generators, but you can add in pre-pandemic tired, low-energy sellers and managers taking concepts for granted as the final nail in the coffin.

Wait a minute. Aren’t brides still making decisions? Is inflation driving us back to coupons and looking for daily deals? Seems like sports-related advertising always thrives, right?

Some concepts will return, others will be reimagined, and a few are gone forever. Back to the future. Digital and social media sales will shape your sales future whether you like it or not. The digital/social media growth trend is moving at a non-stop, double-digit pace, pushing every competitive sales team to learn more and sell faster.

Smart, energetic thinkers are planning the next move, reshaping the past for what will sell tomorrow. It’s been almost 25 years since the first Blackberry phone. Sometimes innovation leaves iconic concepts in the dust. Here is where all of this goes. Get your attitude ready to learn and earn.

— Your glass is never full. The next time a manager introduces a new opportunity open your thinking

— Ask questions. Remember “new” is a powerful sales world door opener. Be sure YOU know how this new opportunity works. Leave your ego outside the sales meeting.

— Local advertisers like a competitive edge. Procter & Gamble built the most successful package goods marketing in the world with “New and Improved.” Learn from the legacy winners.

Managers and sellers want to win new business. Are you prepared to learn how?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

TALKERS News Notes

Audacy partners with nonprofit breast cancer organization Susan G. Komen for its four Milwaukee radio stations – including sports talk WSSP-AM “1250AM The Fan” – to become the official radio media sponsor of the organization’s Wisconsin division. The stations will unite to support Susan G. Komen with a “One in Eight” program spotlighting the fact that one in eight women will be diagnosed with breast cancer in her lifetime. On the eighth, eighteenth, and twenty-eighth day of each month, the stations will host a segment promoting healthy lifestyle behaviors. Audacy Madison and Milwaukee regional president Andrea Hansen says, “We’re proud to leverage our voice to inspire local community members to support the cause to end breast cancer in ways that unite Milwaukee and deliver much-needed funding. Susan G. Komen is the leader in breast cancer research and the fight to find a cure and we’re thrilled to team up with them to champion their mission.”

City College of New York-owned non-commercial station WHCR-FM is airing a new, weekly radio programim hosted by Barbara Askins, president & CEO of the 125th Street Business Improvement District. The title of the show is “125th Street & Beyond” and focuses on the organization’s mission. WHCR general manager Angela Harden comments, “It is also a show about the relationships the 125th St. BID is building with New York City agencies and with BIDs around the world. Perhaps no neighborhood in New York City is as storied as Harlem, long the capital of Black culture in the United States. It’s a name known around the world. And now 125th Street has its own show. I am honored to host the show and look forward to welcoming many voices that support the betterment of Harlem.”

Industry News

Top News/Talk Media Stories Over the Weekend

The negotiations between the White House and congressional leaders over the debt ceiling; the number of migrants applying for asylum in the U.S.; the G7 summit, Volodymyr Zelensky’s participation in the gathering and the Russia/Ukraine war; Senator Tim Scott (R-SC) enters the 2024 presidential race; Donald Trump’s legal battles; the NAACP issues travel advisory for Florida in response to Governor Ron DeSantis policies; and the NHL and NBA playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Lee Habeeb of Our American Stories is This Week’s Guest on Harrison Podcast

Going all the way back to the beginnings of language, meaningful communication between human beings has been built on the foundation of storytelling. One of modern talk radio’s greatest storytellers, Lee Habeeb, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Habeeb is the hostim and founder of “Our American Stories,” a storytelling radio show and podcast featuring narratives that represent the best of America: history, sports, music, free enterprise, charity, faith, family and more. It can be heard five days a week, two hours a night, on well over 250 affiliates, including many heritage outlets, across the country. And archives of the show are available as an evergreen series of podcasts. In 2021, “Our American Stories” was signed to a syndication deal with Premiere Networks, giving it an added layer of distribution muscle as the property continues to show non-stop growth and display tremendous compatibility with more traditional forms of news/talk radio programming. According to Harrison, “Lee Habeeb is one of the most positive, as well as successful, players in the news/talk radio community with a compelling message of goodness and unity. He is a shining light of hope and growth for our industry and America.” Listen to the podcast in its entirety here.

Industry News

Outkick Celebrates YouTube Growth

Sports media platform OutKick announces that its YouTube subscriptions rose more than 140% from March to April 2023. Outkick also says it enjoyed a record month of video views on YouTube with 284.2 million – up 909% versus March 2023, according to Shareable. Additionally, the platform finished April 2023 ahead of itsim custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”

Industry News

News Pro Steve Clawson Dies at 64

Career news pro Steve Clawson has died at the age of 64. Clawson was most recently serving as managing editor and anchor for Skyview Networks. The company says of Clawson, “After beginning his career at WTRX in Flint, Michigan, he came to Arizona where he was a radio journalist at KTAR and KFYI, an assignment editorim at FOX’s KSAZ, a producer at PBS’s KAET, and whose voice was prominently featured in the 1989 award-winning documentary, Roger and Me. In 2018, Steve joined Skyview Networks’ Arizona and California News Radio teams, where he covered many news stories, including political elections and a recent interview with newly elected Arizona Governor, Katie Hobbs. Skyview Networks VP, news Jeff Scott says, “In addition to being an outstanding broadcaster and journalist, Steve was a wonderful person, with a kind word and a smile for everyone he encountered. I feel incredibly lucky to have known him for more than three decades, and for having worked alongside him at KTAR, KSAZ, and for the past several years at Skyview Networks. Please keep Steve in your thoughts and know that we will do our very best to carry on his tradition of excellence and service.”

Industry News

TALKERS News Notes

Salem Media Group announces that it will present virtually at the Singular Research Spring Select Webinar on May 24 at 4:45 ET. The presentation will be available on the investor relations portion of the company’s website prior to the company’s presentation.

Audacy Philadelphia celebrated Operation Legacy, a home rehabilitation project in partnership with Travis Manion Foundation, with an official ribbon-cutting ceremony at local veteran Kris Giuranna’s home on May 19. The stations – including news/talk WPHT, all-news KYW, and sports talk WIP-FM – teamed up to provide United States Marine Corps veteran a home fit for a hero and honor his contributions to the country. Audacy Philly SVP and market manager David Yadgaroff says, “It is so rewarding to watch this project come to life. Audacy Philly, along with our partners Travis Manion Foundation, Window Nation, Impriano Roofing and Main Line Pro Painting, are thrilled to honor Kris and his service to our country by providing him with the needed renovations for his new home.”

The Newsmax syndicated radio program “The Rob Carson Show” adds new affiliate station news/talk WGMD-FM, Rehoboth Beach, Delaware to its roster of affiliates. Resort Broadcasting also operates news/talk WUSX-FM, Seaford Delaware and simulcasts most of the programming on the two stations. Rob Carson’s show airs on WGMD’s 92.7 FM frequency.

Job Opportunity

Townsquare Media Has Opportunities for News and Talk Pros

Townsquare Media has open opportunities for news/talkers with exceptional leadership and digital content skills to join a few key markets across the nation. If you’re the total package with a compelling on-air presence, exceptional writing skills, and a desire to super-serve the local community, you’ll be set up for success at TSM.

96.5 KPEL needs a morning show host to wake up Acadiana and serve the community of Lafayette, Louisiana.im You’d be joining a dynamic and high-achieving team that likes to play as much as they win. Read the full listing here.

In Lubbock, Texas, KFYO “News/Talk 95.1 & 790” needs a strong media leader with AM programming skills to oversee the station and its growing newsroom. The ideal candidate is looking for a fun, vibrant community to dig their heels into and win over the listeners of Lubbock. Check out the listing here.

If the heat isn’t your thing, consider joining the 98-year-old WIBX, Utica, New York. This station is a major fixture in the market, having served generations of central New Yorkers and is not looking to slow down anytime soon. With a big birthday right around the corner, the ideal candidate will be able to jump in and use their programming and community-building skills to keep the station fresh, friendly, and full of life. That listing can be found here.

Interested talkers can email their resume and aircheck to TSM’s content recruiter at savannah.bullard@townsquaremedia.com or apply directly. Don’t forget to mention you saw the listing in TALKERS magazine.

Industry News

Drudge: New Prime Time Lineup Coming to FNC

The Drudge Report posts a story that says a major re-tooling of FOX News Channel’s prime-time programming is about to change. The report says current 9:00 pm ET host Sean Hannity will move to the 8:00 pm slot formerly held by Tucker Carlson, while hinting that current 10:00 pm host Laura Ingraham will exit as FNCim moves Jesse Watters (currently the 7:00 pm host) and Greg Gutfeld (currently the 11:00 pm host) into prime-time slots. However, relative to this, FOX News reportedly told Mediaite the following: “No decision has been made on a new prime-time lineup and there are multiple scenarios under consideration.” The Drudge piece also makes note of the recent ratings: “MSNBC on Monday beat FOX News in prime time in both total viewers and in the key 25-54 age demographic favored by advertisers. Rachel Maddow beat Hannity at 9:00 pm on Monday and helped boost MSNBC to 1.86 million average prime-time viewers and 188,000 prime-time demo viewers. FOX came in a close second with 1.72 million prime-time viewers and 174,000 prime-time demo viewers.” Read the Drudge story here.

Industry News

NPR News Now Keeps #1 Spot on Triton Digital Podcast Chart

Triton Digital releases its ranker of the top 100 U.S. podcasts for April 2023 based on Weekly Average Downloads and NPR’s “NPR News Now” stays at #1, followed by audiochuck’s “Crime Junkie” at #2, andim NPR’s “Up First” at #3, bumping Cumulus Podcast Network’s “The Ben Shapiro Show” to the #4 rank. Other commercial radio-related podcasts ranking high on this month’s chart include Cumulus Podcast Network’s “The Dan Bongino Show” (#7), Salem Podcast Network’s “The Charlie Kirk Show” (#17), and Cumulus Podcast Network’s “The Matt Walsh Show” and “Mark Levin Podcast” at #21 and #22, respectively. See the complete ranker here.

Industry News

WSCR, Chicago Producer Expected to Return After Suspension

According to several reports, Shane Riordan, producer for the “Parks & Spiegel” show on Audacy’s sports talk WSCR, Chicago “670 The Score,” is expected back in the studios today after serving a suspension for comments he made on the air last Friday. The matter began with a Twitter spat between Riordan and FOXim Sports gambling analyst Jason McIntyre in which crosstown news/talk WIND-AM, Chicago personality Dan Proft soon became involved. In the course of this being discussed by hosts on both WIND and WSCR, Riordan said, directing his words to Proft, “Dan, I’ll have sex with your mother,” and then adding, “Dan Proft, you bring your mother over here, and I’ll bone her.” When Audacy was asked for a comment by the Chicago Sun-Times, it declined to comment. Read the New York Post’s coverage here.

Industry News

TALKERS News Notes

Remote News Service adds 13 new affiliate stations to its roster, including Alpha Media’s KTSA, San Antonio; Forcht Broadcasting’s stations in Paintsville, Kentucky, and Basin Mediactive’s stations in Klamath Falls, Oregon. Remote News Service president and lead anchor Lesley Lotto says, “We’ve always provided fill-in news anchors for vacations, illness, sudden departures, etc. Across the industry there’s been an increase in fill-in requests, especially from stations that need someone on the air in 6 to 12 hours, which we are able to provide.”

The Motley Fool announces that Chris Hill, longtime host of the “Motley Fool Money” podcast and radio show, is leaving at the end of the month. Taking over host duties is head of programming Dylan Lewis. Hill comments, “Getting the chance to create and host Motley Fool Money has been the highlight of my time at The Motley Fool. One of the things I’ve always loved is the team approach we’ve taken to helping listeners understand what’s happening on Wall Street, bringing a long-term perspective to daily market news, and offering stock ideas and analysis. We have a deep bench, and that same team approach will continue after I’m gone. With the show in such a position of strength, the time is right for me to explore the next chapter in my professional life.”

iHeartMedia chairman and CEO Bob Pittman and COO and CFO Rich Bressler will participate in a question and answer session during the J.P. Morgan Technology, Media and Communications Conference on May 23 at 5:15 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website and a replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.