Industry News

Broadcasters Encouraged to Participate in United Nations World Radio Day 2024 on February 13

American radio broadcasters are invited and encouraged by UNESCO to participate in the forthcoming celebration of the UN “World Radio Day (WRD) 2024” which, among a number of facets, provides the industry with the opportunity to create connections with colleagues around the globe to generate international interviews and co-productions. TALKERS readers can register their shows, stations, and networks as being available for these connections and discover potential partners in the process. Find out more here. WRD 2024 will take place on February 13.

According to TALKERS founder Michael Harrison, executive advisor to UNESCO for World Radio Day 2024, “The time to get your platform listed on the international map of shows, stations and networks is now.  American radio professionals, as well as campus station staffers, can schedule interviews/conversations – either live or prerecorded – with their broadcast colleagues worldwide to compare and contrast the history and role of radio in their respective countries on or leading up to February 13.  These shows can be simulcast on both stations or simply be one personality interviewing another. Simply register as being open to joint initiatives for the 2024 celebration and fill out the form that will pop up if you, your station or network would be interested in partnering with others in this exciting process. Check regularly to see fellow broadcasters or partners who will keep registering between now and February 13.”

Industry News

FNC Marks 22 Years as Top Cable News Channel in 25-54 Demo

FOX News Channel announces that based on data from Nielsen Media Research, the cable news network achieves its 22nd consecutive year as the number one cable news network in total day and primetime. The company adds, “Since January 2002, FNC has remained the most-watched cable newsim network across both total day and primetime with total viewers and the 25-54 demographic. FNC continued its ratings dominance for the month of January and grew its primetime audience in total viewers versus January 2023. Additionally, FNC was the only cable news network to show year-over-year growth in the younger 18-34 demo, growing 18% in total day and 25% in primetime, while MSNBC and CNN are experiencing double-digit declines.” FOX News Media CEO Suzanne Scott comments, “Marking another historic feat is a true reflection of the unwavering dedication and outstanding talent that we have throughout the entire organization of FOX News Channel.”

Industry News

Two Crows in Jupiter

im

Pictured above with the iconic blackbirds familiar to Florida deli enthusiasts as the feathered mascots of the TooJays restaurant chain are Steve Lapa, president, Lapcom Communications Corp (left) and TALKERS publisher Michael Harrison (right) who met yesterday (1/30) over a hearty bowl of matzoh ball soup to discuss plans for the sales and marketing component of the forthcoming 27th annual TALKERS conference. Lapa, a regular TALKERS columnist and one of the radio industry’s leading experts on the challenges of revenue generation in the digital age, will moderate the sales workshop at the 27th annual installment of talk media’s longest running and most important national convention. Details for TALKERS 2024 will be announced next week. Meantime, save the date Friday, June 7.

Ratings Takeaways

Has All-News Taken A “Holiday?”

By Mike Kinosian
TALKERS magazine
Managing Editor

imEver since Arbitron (now Nielsen Audio) instituted the Portable People Meter as ratings currency in 2007, the “Holiday” ratings period has been a veritable goldmine for stations employing the wall-to-wall Christmas music programming strategy.

Adult contemporary comprises the overwhelming majority of those outlets.

Usually substantial, however, is the negative impact on many other formats in “Holiday” sweeps.

With that in mind, let’s review how all-news stations have performed in the last four “Holiday” survey periods.

The 2020 presidential election was held on November 3, thus exactly one month prior to the start of that year’s “Holiday” sweep (December 3). It should additionally be remembered that the COVID pandemic was roughly entering its tenth month. Eerily, the final day of that survey period was January 6, 2021, the day of domestic terrorism/insurrection at the U.S. Capitol.

Over the course of the “Holiday” 2023 ratings period (December 7, 2023 – January 3, 2024), all-news operations again battled for listenership in the ongoing annual all-Christmas music environment. Ostensibly working in their favor, however, was that the 2024 presidential campaign was waging and the previous president was embroiled in a record number of legal cases/charges/indictments.

The following chart summarizes ratings performances of all-news stations in the four most recent “Holiday” sweeps.

                                                                 2020       2021       2022       2023

“Holiday” 6+ Share                                       3.70        3.32        3.50        2.88

December – “Holiday” Increase                       35%        40%        30%        5%

December – “Holiday” Decrease                      50%        50%        65%        85%

December – “Holiday” Flat                             15%        10%        5%          10%

Average December – “Holiday” Increase           +.31        +.22        +.28        +.40

Average December – “Holiday” Decrease          -.68         -.21         -.29         -.40

“Holiday” 6+ Market Rank                             #10.40    #12.15     #10.55     #13.20

  • The typical (6+) high-water mark logged by an all-news facility was 2020’s 70, more than eight-tenths of a share better than 2023’s 2.88
  • Four of ten (40%) all-news stations improved December 2021 – “Holiday” 2021 (6+)
  • On the other hand, 85% of these formatted stations witnessed (6+) December 2023 – “Holiday” 2023 erosion
  • Note the virtual identical average increases/average decreases for all-news outlets in the last three “Holiday” sweeps
  • It was customary for an all-news facility to rank tenth in “Holiday” 2020 (#10.40), but thirteenthin “Holiday” 2023 (#13.20)

“Holiday” 2023 6+ Share (Highest to Lowest)

WTOP & WTLP, Washington            6.3

KCBS-AM & KFRC, San Francisco    5.7

WBBM-AM & WCFS, Chicago          4.9

KYW, Philadelphia                         4.7

WBZ-AM, Boston                          4.7

KCBS-AM & KFRC, San Jose           4.5

WWJ, Detroit                                4.3

WINS-FM, New York                      3.9

WINS-FM, Long Island                   3.3

KNX-FM, Los Angeles                     2.5

WCBS-AM, Long Island                  2.5

KNWN, Seattle                              2.3

WINS-FM, Middlesex                      1.8

WCBS-AM, New York                     1.6

KRLD-AM, Dallas                          1.4

WTOP & WTLP, Baltimore               1.0

WCBS-AM, Middlesex                     1.0

WDCH, Baltimore                          .8

WRAL-HD3, Raleigh                       .2

WNOH, Norfolk                             .2

“Holiday” 2023 6+ Fluctuation from December 2023

WCBS-AM, Long Island                  2.5   +.4

WWJ, Detroit                                4.3   Flat

WDCH, Baltimore                          .8     Flat

KCBS-AM & KFRC, San Jose           4.5   -1.2

WINS-FM, Long Island                   3.3   -1.1

KCBS-AM & KFRC, San Francisco    5.7   -.7

WTOP & WTLP, Washington            6.3   -.6

KYW, Philadelphia                         4.7   -.5

KRLD-AM, Dallas                          1.4   -.4

WBZ-AM, Boston                          4.7   -.4

WBBM-AM & WCFS, Chicago          4.9   -.3

KNWN, Seattle                              2.3   -.3

WCBS-AM, Middlesex                     1.0   -.3

WINS-FM, New York                      3.9   -.2

KNX-FM, Los Angeles                     2.5   -.2

WINS-FM, Middlesex                      1.8   -.2

WCBS-AM, New York                     1.6   -.1

WTOP & WTLP, Baltimore               1.0   -.1

WRAL-HD3, Raleigh                       .2     -.1

WNOH, Norfolk                             .2     -.1

  • WCBS-AM’s four-tenths uptick in Long Island represents the only all-news December 2023 – “Holiday” 2023 increase (6+).

“Holiday” 2023 By Market Rank  

KCBS-AM & KFRC, San Francisco    5.7   #3

WBBM-AM & WCFS, Chicago          4.9   #4

WTOP & WTLP, Washington            6.3   #4

KCBS-AM & KFRC, San Jose           4.5   #4

WBZ-AM, Boston                          4.7   #5

KYW, Philadelphia                         4.7   #6

WINS-FM, New York                      3.9   #9

WWJ, Detroit                                4.3   #9

WINS-FM, Long Island                   3.3   #9

KNX-FM, Los Angeles                     2.5   #12

WCBS-AM, Long Island                  2.5   #12

WINS-FM, Middlesex                      1.8   #13

WCBS-AM, Middlesex                     1.0   #18

WCBS-AM, New York                     1.6   #19

KNWN, Seattle                              2.3   #20

WTOP & WTLP, Baltimore               1.0   #20

WDCH, Baltimore                          .8     #22

WRAL-HD3, Raleigh                       .2     #24

WNOH, Norfolk                             .2     #24

KRLD-AM, Dallas                          1.4   #27

  • Forty-five percent (45%) of all-news stations ranked in the top ten (“Holiday” 2023, 6+).

“Holiday” 2022 6+ Share (Highest to Lowest)

WTOP & WTLP, Washington            7.8

KCBS-AM & KFRC, San Jose           7.0

KCBS-AM & KFRC, San Francisco    6.7

KYW, Philadelphia                         6.2

KNWN, Seattle                              5.5

WBBM-AM & WCFS, Chicago          4.8

WBZ-AM, Boston                          4.8

WINS-FM, New York                      4.6

WWJ, Detroit                                4.5

WCBS-AM, Long Island                  3.8

WINS-FM, Long Island                    3.0

KNX-FM, Los Angeles                     2.5

KRLD-AM, Dallas                          2.2

WCBS-AM, New York                     2.0

WINS-FM, Middlesex                      1.7

WCBS-AM, Middlesex                     1.2

WNOH, Norfolk                             .8

WDCH, Baltimore                          .6

WRAL-HD3, Raleigh                       .2

WYTS, Columbus                          .1

“Holiday” 2022 6+ Fluctuation from December 2022

WINS-FM, New York                      4.6   +.4

KYW, Philadelphia                         6.2   +.4

WCBS-AM, Long Island                  3.8   +.4

KNWN, Seattle                              5.5   +.3

WBZ-AM, Boston                          4.8   +.1

WINS-FM, Long Island                   3.0   +.1

WYTS, Columbus                          .1     Flat

WTOP & WTLP, Washington            7.8   -.8

KCBS-AM & KFRC, San Francisco    6.7   -.7

WNOH, Norfolk                             .8     -.7

KNX-FM, Los Angeles                     2.5   -.4

KRLD-AM, Dallas                          2.2   -.3

WCBS-AM, New York                     2.0   -.2

WBBM-AM & WCFS, Chicago          4.8   -.1

WWJ, Detroit                                4.5   -.1

WDCH, Baltimore                          .6     -.1

WRAL-HD3, Raleigh                       .2     -.1

KCBS-AM & KFRC, San Jose           7.0   -.1

WINS-FM, Middlesex                      1.7   -.1

WCBS-AM, Middlesex                     1.2   -.1

“Holiday” 2022 By Market Rank  

KCBS-AM & KFRC, San Francisco    6.7   #2

KCBS-AM & KFRC, San Jose           7.0   #2

WTOP & WTLP, Washington            7.8   #3

KYW, Philadelphia                         6.2   #3

KNWN, Seattle                              5.5   #3

WBBM-AM & WCFS, Chicago          4.8   #4

WINS-FM, New York                      4.6   #5

WBZ-AM, Boston                          4.8   #6

WWJ, Detroit                                4.5   #7

WCBS-AM, Long Island                  3.8   #7

WINS-FM, Long Island                   3.0   #10

KNX-FM, Los Angeles                     2.5   #12

WINS-FM, Middlesex                      1.7   #14

WRAL-HD3, Raleigh                       .2     #16

WCBS-AM, New York                     2.0   #17

WCBS-AM, Middlesex                     1.2   #18

KRLD-AM, Dallas                          2.2   #20

WDCH, Baltimore                          .6     #20

WNOH, Norfolk                             .8     #20

WYTS, Columbus                          .1     #22

  • One of every two (50%) all-news facilities finished in the top ten (“Holiday” 2022, 6+).

“Holiday” 2021 6+ Share (Highest to Lowest)

KCBS-AM & KFRC, San Francisco    6.7

WBZ-AM, Boston                          6.5

WTOP & WTLP, Washington            6.4

WBBM-AM & WCFS, Chicago          5.6

KNWN, Seattle                              5.5

KCBS-AM & KFRC, San Jose           5.4

WWJ, Detroit                                5.0

KYW, Philadelphia                         4.7

WINS, New York                            4.4

WCBS-AM, Long Island                  3.1

KNX-FM, Los Angeles                     2.8

WINS, Long Island                         2.7

WCBS-AM, New York                     2.6

KRLD-AM, Dallas                          1.6

WCBS-AM, Middlesex                     1.6

WINS, Middlesex                           1.1

WNOH, Norfolk                             .4

WDCH, Baltimore                          .1

WMMS-HD2, Cleveland                  .1

WYTS, Columbus                          .1

“Holiday” 2021 6+ Fluctuation from December 2021

WINS, New York                            4.4   +.6

WCBS-AM, New York                     2.6   +.4

KNX-FM, Los Angeles                     2.8   +.2

KNWN, Seattle                              5.5   +.2

KYW, Philadelphia                         4.7   +.1

WINS, Middlesex                           1.1   +.1

WCBS-AM, Middlesex                     1.6   +.1

WNOH, Norfolk                             .4     +.1

KCBS-AM & KFRC, San Francisco    6.7   Flat

WYTS, Columbus                          .1     Flat

WTOP & WTLP, Washington            6.4   -.4

WBZ-AM, Boston                          6.5   -.4

KRLD-AM, Dallas                          1.6   -.3

WCBS-AM, Long Island                  3.1   -.2

WDCH, Baltimore                          .1     -.2

KCBS-AM & KFRC, San Jose           5.4   -.2

WBBM-AM & WCFS, Chicago          5.6   -.1

WWJ, Detroit                                5.0   -.1

WINS, Long Island                         2.7   -.1

WMMS-HD2, Cleveland                  .1     -.1

“Holiday” 2021 By Market Rank  

WBBM-AM & WCFS, Chicago          5.6   #3

KCBS-AM & KFRC, San Francisco    6.7   #3

WBZ-AM, Boston                          6.5   #3

KNWN, Seattle                              5.5   #3

WTOP & WTLP, Washington            6.4   #4

WWJ, Detroit                                5.0   #4

KCBS-AM & KFRC, San Jose           5.4   #4

WINS, New York                            4.4   #5

KYW, Philadelphia                         4.7   #6

WCBS-AM, Long Island                  3.1   #8

KNX-FM, Los Angeles                     2.8   #11

WCBS-AM, New York                     2.6   #13

WINS, Long Island                         2.7   #13

WCBS-AM, Middlesex                     1.6   #19

WMMS-HD2, Cleveland                  .1     #21

WYTS, Columbus                          .1     #20

WNOH, Norfolk                             .4     #22

WINS, Middlesex                           1.1   #23

KRLD-AM, Dallas                          1.6   #26

WDCH, Baltimore                          .1     #32

  • Mirroring what happened in “Holiday” 2022, half the all-news facilities placed in the top ten (“Holiday” 2021, 6+).

“Holiday” 2020 6+ Share (Highest to Lowest)

KCBS-AM & KFRC, San Francisco    8.1

WTOP & WTLP, Washington            8.1

WBBM-AM & WCFS, Chicago          6.8

WBZ-AM, Boston                          6.5

KCBS-AM & KFRC, San Jose           5.6

KYW, Philadelphia                         5.4

KOMO, Seattle                              4.6

WWJ, Detroit                                4.5

WINS, New York                            3.6

KNX, Los Angeles                          3.2

WCBS-AM, Long Island                  2.9

WCBS-AM, New York                     2.7

WINS, Long Island                         2.6

WCBS-AM, Middlesex                     2.4

WBZ-AM, Providence                       1.4

KRLD-AM, Dallas                           1.3

WINS, Middlesex                            1.2

WNOH, Norfolk                             1.2

WDCH, Baltimore                          0.8

WMMS-HD2, Cleveland                  0.1

“Holiday” 2020 6+ Fluctuation from December 2020

KYW, Philadelphia                         5.4   +.5

WBZ-AM, Providence                       1.4   +.4

WINS, New York                            3.6   +.3

WCBS-AM, Middlesex                     2.4   +.3

WNOH, Norfolk                             1.2   +.3

WCBS-AM, New York                     2.7   +.2

WINS, Middlesex                           1.2   +.2

WBBM-AM & WCFS, Chicago          6.8   Flat

KRLD-AM, Dallas                          1.3   Flat

WMMS-HD2, Cleveland                  0.1   Flat

WTOP & WTLP, Washington            8.1   -1.6

KCBS-AM & KFRC, San Jose           5.6   -1.4

KCBS-AM & KFRC, San Francisco    8.1   -1.0

KOMO, Seattle                              4.6   -.7

WCBS-AM, Long Island                  2.9   -.7

WWJ, Detroit                                4.5   -.6

WBZ-AM, Boston                          6.5   -.3

WINS, Long Island                         2.6   -.3

KNX, Los Angeles                          3.2   -.1

WDCH, Baltimore                          0.8   -.1

“Holiday” 2020 By Market Rank  

WBZ-AM, Boston                          6.5   #2

WBBM-AM & WCFS, Chicago          6.8   #3

KCBS-AM & KFRC, San Francisco    8.1   #3

WTOP & WTLP, Washington            8.1   #3

KCBS-AM & KFRC, San Jose           5.6   #4

KYW, Philadelphia                         5.4   #5

KOMO, Seattle                              4.6   #6

WWJ, Detroit                                4.5   #6

WINS, New York                            3.6   #7

KNX, Los Angeles                          3.2   #9

WCBS-AM, New York                     2.7   #12

WCBS-AM, Long Island                  2.9   #12

WNOH, Norfolk                             1.2   #12

WINS, Long Island                         2.6   #13

WBZ-AM, Providence                       1.4   #13

WCBS-AM, Middlesex                     2.4   #14

WMMS-HD2, Cleveland                  0.1   #17

WDCH, Baltimore                          0.8   #21

WINS, Middlesex                           1.2   #22

KRLD-AM, Dallas                          1.3   #24

All-News Composite Arranged By Market Rank    

                                                  “Hol” 2020     “Hol” 2021     “Hol” 2022     “Hol” 2023

WINS-FM, New York                      3.6   #7           4.4   #5           4.6   #5           3.9   #9

WCBS-AM, New York                     2.7   #12         2.6   #13         2.0   #17         1.6   #19

KNX-FM, Los Angeles                     3.2   #9           2.8   #11         2.5   #12         2.5   #12

WBBM-AM & WCFS, Chicago          6.8   #3           5.6   #3           4.8   #4           4.9   #4

KCBS-AM & KFRC, San Francisco    8.1   #3           6.7   #3           6.7   #2           5.7   #3

KRLD-AM, Dallas                          1.3   #24         1.6   #26         2.2   #20         1.4   #27

WTOP & WTLP, Washington            8.1   #3           6.4   #4           7.8   #3           6.3   #4

KYW, Philadelphia                         5.4   #5           4.7   #6           6.2   #3           4.7   #6

WBZ-AM, Boston                          6.5   #2           6.5   #3           4.8   #6           4.7   #5

KNWN, Seattle                               4.6   #6           5.5   #3           5.5   #3           2.3   #20

WWJ, Detroit                                4.5   #6           5.0   #4           4.5   #7           4.3   #9

WINS-FM, Long Island                   2.6   #13         2.7   #13         3.0   #10         3.3   #9

WCBS-AM, Long Island                  2.9   #12         3.1   #8           3.8   #7           2.5   #12

WDCH, Baltimore                          .8     #21         .1     #32         .6     #20         .8     #22

WTOP & WTLP, Baltimore               DNA DNA        DNA DNA        DNA DNA        1.0   #20

WMMS-HD2, Cleveland                  .1     #17         .1     #21         DNA DNA        DNA DNA

WYTS, Columbus                          DNA DNA        .1     #20         .1     #22         DNA DNA

WRAL-HD3, Raleigh                       DNA DNA        DNA DNA        .2     #16         .2     #24

KCBS-AM & KFRC, San Jose           5.6   #4           5.4   #4           7.0   #2           4.5   #4

WINS-FM, Middlesex                      1.2   #22         1.1   #23         1.7   #14         1.8   #13

WCBS-AM, Middlesex                     2.4   #14         1.6   #19         1.2   #18         1.0   #18

WBZ-AM, Providence                       1.4   #13         DNA DNA        DNA DNA        DNA DNA

WNOH, Norfolk                             1.2   #12         .4     #22         .8     #20         .2     #24

Notes

  • WINS-AM, New York added FM simulcast WINS-FM on October 27, 2022
  • KNX-AM, Los Angeles added FM simulcast KNX-FM on December 21, 2021
  • KRLD-AM, Dallas and WBZ-AM, Boston are news – talk hybrids
  • KOMO, Seattle changed calls to KNWN on February 2, 2022
  • WDCH, Baltimore is business news
  • WMMS-HD2, Cleveland and WNOH, Norfolk are Black Information Network affiliates
  • “DNA” indicates a station “Did Not Appear” in that particular survey and/or wasn’t a Nielsen Audio subscriber in that sweep
  • All above data is based on news stations that appeared in the top twenty in at least one of the four “Holiday” survey periods noted (2020, 2021, 2022, 2023)

Contact managing editor Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

U.S. Rep Gottheimer Unveils Action for Warning Sticker Cars with No AM Radio

New Jersey Democrat Josh Gottheimer (pictured) yesterday (1/29) announced “new action to protect AM radio in electric vehicles and ensure potential buyers know which cars and trucks have AM radio and those that don’t.” Calling AM radio “a vital public safety and emergency management tool that hasim served as the sole lifeline during times of crisis like 9/11, Hurricane Sandy, and other major storms and floods,” Gottheimer has sent a letter to the National Highway Traffic Safety Administration, urging them to require auto manufacturers that exclude AM radio reception from their motor vehicles to display a safety warning in the car’s window sticker that should read: “Warning: No AM Radio. Vehicle Unsafe in Certain Emergencies.” Gottheimer is also a supporter of the AM Radio for Every Vehicle Act that would require auto manufacturers to keep AM radio in vehicles, without charging customers extra for it. Gottheimer says, “Buying a car without AM radio is like buying a car without an emergency parking brake. You may not use it every day, but you’ll be glad you have it if your brakes ever go out.”

Industry News

WWO: New Apple iOS 17 to Benefit Podcast Creators

The Cumulus Media | Westwood One Audio Active Blog says the changes to auto download policy in Apple’s iOS 17 will benefit content creators as well as advertisers. It used to be that if a consumer subscribed to a podcast and signed up for auto downloads, their iPhone would often download all, of theim back episodes published before they subscribed. Since many if not most of those were never listened to, the data about listening habits was inaccurate. As the blog notes, podcasts that publish frequently will be most affected. “This is a crucial reset for the podcast industry, a much-needed rightsizing of audience data. This is a defining moment advertisers and podcast creators should both welcome. As hosts look at their downloads and reach for the Advil, they should know Apple is putting the podcast industry on the road to more accurate data. Better audience data inspires more confidence among advertisers and agencies.” Another new feature in iOS 17 is that users who haven’t listened to five downloaded episodes over the past two weeks will stop getting automatically downloaded podcasts. See the blog post here.

Industry Views

Pending Business: Do You Know?

By Steve Lapa
Lapcom Communications Corp
President

imI’m no expert, but I do have a theory.

The American media business is the most competitive and advanced in the world. Many other countries directly or indirectly control their airwaves and print publications. Not here, no way, not as long as the First Amendment protects freedom of the press. Yet with that historic, awesome guarantee in place, why are newspapers failing, magazines gutting staff and many of the newer dot coms hitting the wall?

It is inevitable that daily print publications like the LA Times and the Washington Post cut back. We’ve come a long way since Guttenberg, but low-tech printing presses, paper and ink are just not fast enough to keep up with the 24/7 information cycle. I can understand the financial woes caused by bloated staffs at Buzzfeed, Vice and most recently at Business Insider. But when Sports Illustrated gave notice to its writing crew, now you are messing with arguably the most successful sports magazine of all time.

S.I. knew how to attract great writers delivering iconic story lines. We’re talking writers like Rick Reilly, the late Frank Deford, J.F.K. – yes, the late president – Carl Sandburg and one of my favorite characters of all time the late cigar chomping New York Daily News columnist Jimmy Breslin. Martha Stewart on the cover, not for me.

What happened here? The simple answers are: Too much debt, too much overhead, and too slow to recognize and act on shifting dynamics.

Yet People magazine, which has been around for 50 years and if you believe Statista, now reaches over 82 million readers a month! Can you name the last time People won a Pulitzer for a story? Yet we can all learn a critical lesson from the continued success of People. Even those of us in management in the radio/audio business.

Here comes my big theory which you can apply to content, sales, sales management, and everything else important in life.

1) Know your audience. People is focused on celebrities and rarely gets a story wrong.

2) Keep it simple. People is about pictures and easy to understand storylines.

3) The original target was women 18-34. As the target demo shifted and lifestyles changed, the content of People adjusted.

Let’s connect the dots in our programming, sales, and sales management world.

1) Are you in step with your audience? Listeners, and advertisers are all part of a dynamic environment. What’s in your planner that forces you to know the “audience” you sell or market to?

2) Do you keep your proposals simple and easy to understand? Fast and focused is the name of the game.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

iHM San Francisco Names Cortese and Farber VPs of Sales

iHeartMedia San Francisco names Nicole Cortese and Todd Farber vice presidents of sales for the Bay Area, effective immediately. Cortese most recently served with Amazon Web Services in the cloudim sales division. Farber was most recently an executive director in sales at The Walt Disney Company and ABC. iHeartMedia SVP of sales Joe Donnarumma says, “Nicole’s extensive expertise and Todd’s strategic acumen, paired with their improven leadership in navigating the Bay Area’s competitive landscape, make them ideally suited to lead our sales teams toward greater success.” iHM San Francisco region president AJ Punjabi adds, “Bringing Nicole and Todd on board reinforces our mission to innovate and excel. Their fresh approaches are key to elevating our position as a leader in the evolving landscape of audio and digital media.”

Industry News

Round Four of Holiday 2023 PPM Ratings Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covers December 7, 2023 – January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM falls a full share to finish with a 5.0 share (weekly, 6+ AQH share) that leaves it ranked #5, while Curtis Media’s news/talk WPTF loses two-tenths for a .6 share finish good for the #22 rank. In Milwaukee, iHeartMedia’s news/talk WISN sheds six-tenths to wrap the survey with a 9.0 share, but remains ranked #1 for the fourth consecutive survey, while Good Karma Brands’ news/talk WTMJ declines 1.2 shares for a 6.4 share finish that leaves it ranked #5. In Nashville, Cumulus Media’s news/talk WWTN-FM falls four-tenths to a 3.9 share good for the #12 rank, while iHeartMedia’s news/talk WLAC-AM dips three-tenths to a 1.2 share and remains ranked #19. See Mike Kinosian’s Ratings Takeaways for this group of markets – as well as the other 36 markets – here.

Industry Views

Monday Memo: Baseball Station? Own It!

By Holland Cooke
Consultant 

imAs The Beatles sang, “It’s been a long, cold, lonely winter.” ‘Still is, eh?

Baseball – even Spring Training while it’s still chilly in March – says “Here Comes The Sun.” That’s what baseball means…to listeners. But with games also on SiriusXM and Tune-In and team apps, baseball isn’t the exclusive franchise AM/FM affiliates used to enjoy. So, BE KNOWN for having the games.

im

To local advertisers? In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.” And while second and third-generation retailers might family-feud about other things, grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on Kiss or Lite or Magic or Froggy.

Help yourself to your February Baseball To-Do List: http://getonthenet.com/BaseballFebruary.pdf

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

“ESPN Chicago” Expands Local Afternoon Programs

Good Karma Brands announces that WMVP-AM “ESPN Chicago” is making some adjustments to its weekday programming schedule that includes expanding the early afternoon “Carmen & Jurko” program (hosted by Carmen DeFalco and John Jurkovic – to three hours, airing from 12:00 noon to 3:00 pmim and an extended 30-minute Crosstalk segment – from 2:30 pm to 3:00 pm – with afternoon drive hosts “Waddle & Silvy,” (Tom Waddle and Marc Silverman) who will stay on the air until 6:30 pm.  ESPN Chicago director of content Danny Zederman says, “We’re excited to offer our fans more of what they love – sports conversations, entertainment, and passion from our ‘ESPN Chicago’ talent. Carmen and Jurko have been an on-air duo for 15 years, and we are excited to offer fans more of the show. The new programming lineup with ‘Waddle and Silvy’ live until 6:30 p.m. will take you all the way home on your commute.”

Industry News

Round Three of Holiday 2023 PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered December 7, 2023, through January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Portland, Alpha Media’s news/talk KXL-FM falls a full share to a 4.9 share (weekly, 6+ AQH share) dropping from the #3 rank to #6, while iHeartMedia’s news/talk KEX-AM loses one-tenth to finish with a 1.1 share good for the #21 rank. In San Antonio, iHeartMedia news/talk WOAI dips three-tenths to a 2.4 share good for the #15 rank, while Alpha Media’s news/talk KTSA sheds two-tenths to finish with a 1.8 share and is steady at the #19 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM declines 2.8 share for a 3.6 share finish that leaves it ranked #9, while iHeartMedia news/talk KNRS-AM/FM dips six-tenths to a 2.2 share good for the #17 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Audacy Names Bill Tatar Houston Regional Promotions Director

Promotions pro Bill Tatar joins Audacy as regional promotions director for its Houston market, effectiveim February 5. In this role, Tatar will work closely with Houston SVP and market manager Sarah Frazier. She says, “I have admired Bill’s work in the Houston market for the past 15 years, so I am very excited about him joining our team. He has deep relationships in the market, a tremendous work ethic, and a creative mind that will help take our brands to the next level for both our consumers and partners.” Tatar has served with Cox Media Group in the Houston market since 2002.

Industry News

NYC Radio Legend Richard Neer is This Week’s Guest on Harrison Podcast

Long-running sports talk radio WFAN, New York personality Richard Neer is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Inspired by the approach of the United Nations’ World Radio Day 2024 on February 13, Harrison and Neer – whose careers and friendship date back to 1967 at WLIR-FM, Long Island which they launched as an historic progressive rocker – engage in an analytical conversation about the evolving role of the medium as it continues into its second century of service as a provider of information, education and entertainment. Eclipsed only by WABC’s “Cousin” Bruce Morrow, Neer is arguably the second-longest continuously running radio personality in the New York radio market, which he entered with Harrison at legendary music station WNEW-FM in 1971. A prolific author, he penned the landmark FM: The Rise and Fall of Rock Radio (Villard 2001) as well as the successful ongoing Riley King murder mystery series. Harrison states, “I always enjoy having Richard on the podcast – we have shared so much history together. He has valuable insights into the past, present and future of radio – as well as music, sports and popular culture –bringing his experience as a top personality and program director in multiple formats to the table.” Listen to the podcast here

Industry News

PodcastOne Renews with Adam Carolla and Dr. Drew Pinsky

PodcastOne announces that it enters into a new agreement with podcast host and comic Adam Carolla to continue producing and representing his long-running “The Adam Carolla Podcast”  and “The Adam and Dr. Drew Show.” PodcastOne says, “Since 2009, ‘The Adam Carolla Podcast’ with its host Adam Carolla has entertained millions of listeners. Completely uncensored, Carolla welcomes a wide range of guests such as Jimmy Kimmel, Jay Leno, Nicolas Cage, and Matt Damon in the studio for in-depth interviews and a front row seat to his unparalleled ranting. With an unsurpassed library of episodesim available, ‘The Adam Carolla Podcast’ has remained one of the most popular podcasts on the planet for well over a decade. Fans grew to love the pairing of Adam Carolla & Dr. Drew Pinsky that originated on the world famous KROQ radio and became a cultural touchstone and in 2012 they reunited the partnership for ‘The Adam and Dr. Drew Show.’ In each episode Adam and Dr. Drew take uncensored, nothing-off-limits, calls about sex, drugs, medical and relationship issues. Dr. Drew brings the medicine while Adam’s comedic rants are the spoonful of sugar to make it go down.” PodcastOne president and co-founder Kit Gray adds, “Adam Carolla’s contributions to the medium of digital audio entertainment are immeasurable.  From his devoted audience of listeners and advertisers, Adam has inspired legions of loyal fans who tune in daily to hear his comedic take on a wide array of topics. His camaraderie with Dr. Drew is the stuff of legends. This is a podcasting duo that will go down in history as one of the greatest partnerships. As we have grown as a network, so have Adam and Drew and we are thrilled to keep the momentum growing.”

Industry News

TALKERS News Notes

OutKick announces that FOX News contributor, New York Times best-selling author and former professional wrestler, Tyrus, a.k.a. George Murdoch, joins the platform to host the new show, “Maintaining with Tyrus.” The first episode launches on February 1 featuring a sit-down with talk TV host Piers Morgan, followed by interviews with Wolf of Wall Street inspiration Jordan Belfort, and “How America Works” host Mike Rowe.

ESPN is expanding the reach of its ESPN podcast offerings starting January 29 as ESPN2 will televise an ESPN video podcast every weekday from 2:00 pm to 3:00 pm ET. The premiering lineup will include: “First Draft,” “The Hoop Collective,” “The Lowe Post,” “The Mina Kimes Show” and “The Elle Duncan Show.” Mike Foss, ESPN SVP, production says, “This strategic content initiative provides our ESPN podcasts with a tremendous opportunity for continued growth and audience expansion, while simultaneously lending compelling content to our ESPN2 television lineup.”

New England Public Media promotes Elizabeth Román to managing editor – daily and digital news. NEPM says, “Although her title did not dramatically change, her responsibilities have evolved and Román will now be taking the lead on delivering daily news programming on the radio, NEPM website and social media channels.” Román says, “As a lifelong Springfield resident and Western Massachusetts native. I’m excited to continue working with our skilled news department to bring you even more stories that highlight the needs, concerns and successes of the people living and working in this community.”

Cumulus Media’s Westwood One is presenting play-by-play coverage of this weekend’s NFL Conference Championships presented by lead sponsor Intuit Turbo Tax. Doubleheader coverage begins with the pregame show at 2:00 pm ET on Sunday before the Kansas City Chiefs and the Baltimore Ravens meet for the AFC Championship game and the Detroit Lions battle the San Francisco 49ers in the NFC Championship game.

Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Three

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

PORTLAND

News/Talk

KXL 5.9 – 4.9, #3 – #6

KEX 1.2 – 1.1, #22 – #21

KUFO .6 – .5, #26 – #25

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 2.0 – 1.7, #20 – #20

KXTG 1.2 – 1.1, #22 – #21

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream  .1 – .1, #33 – #34

KMTT .1 – .2, #33 – #31

Public Radio News/Talk

KOPB 6.1 – 5.5, #2 – #3

KOPB Stream  1.4 – 1.4, #21 – #21 

Note: News/talk KXL’s -1.0 (5.9 – 4.9) represents Portland’s largest (6+) December 2023 – “Holiday” 2023 decrease.

CHARLOTTE

News/Talk

WBT-AM 4.2– 4.0, #11 – #9

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.7 – 2.5, #13 – #15 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.0 – 3.5, #8 – #11

WNSC 1.3 – 1.4, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Notes: Public radio news/talk WFAE’s -1.5 (5.0 – 3.5) represents Charlotte’s largest (6+) December 2023 – “Holiday” 2023 decrease.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 2.7– 2.4, #14 – #15 (Spurs)

KTSA 2.0 – 1.8, #19 – #19

News

None

Sports Talk

KTFM 1.3 – 1.1, #22 – #23

KTKR .8 – .7, #27 – #25

KZDC .3 – .2, #30 – #32

Public Radio News/Talk

KSTX 2.3 – 2.3, #17 – #17 

SACRAMENTO

 News/Talk

KFBK-AM 6.6 – 6.1 #3 – #3

KSTE-AM 3.1 – 2.1, #12 – #16

News

None

Sports Talk

KHTK 1.7 – 1.6, #18 – #19 (Kings)

KIFM .9 – .9, #22 – #21

KIFM Stream  .1 – DNA, #29 – DNA 

Public Radio News/Talk

KXJZ 2.3 – 2.4, #15 – #15

KQED .1 – .3, #29 – #28

KQEI .3 – .1, #28 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 3.6, #9 – #8

KDKA-AM Stream  .3 – .4, #24 – #22

News

None

Sports Talk

KDKA-FM 7.2 – 7.2, #5 – #4

KDKA-FM Stream  .2 – .1, #25 – #27

WBGG .1 – DNA, #27 – DNA

Public Radio News/Talk

WESA 4.2 – 3.9, #7 – #7

Flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM 5.4 – 3.6, #3 – #9

KNRS-FM 2.8 – 2.2, #14 – #17

KKAT .1 – DNA, #30 – DNA

News

None

Sports Talk

KALL 1.9 – 1.1, #20 – #22

KZNS-FM .5 – .6, #26 – #25 (Utah Jazz)

KZNS-AM .7 – .2, #24 – #27 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #30 – #30 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.4 – 2.2, #18 – #17

KBYU-HD2 Stream  .2 – .2, #28 – #27

KUMT .1 – .1, #30 – #30    

Notes: Adult contemporary KSFI’s +6.3 (13.9 – 20.2) is the largest (6+) December 2023 – “Holiday” 2023 increase in these 12 PPM-markets. Moreover, KSFI is the first station to reach a 20-share (6+) in the first three rounds of “Holiday” 2023 PPM results.

Conversely, news/talk KSL’s -1.8 (5.4 – 3.6) represents Salt Lake City’s largest (6+) December 2023 – “Holiday” 2023 decrease. 

LAS VEGAS

News/Talk

KMXB-HD3 .3 – .6, #29 – #28

KXNT .2 – .3, #31 – #31

KMZQ DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .8 – .8, #26 – #27

KKGK .4 – .3, #28 – #31 (Golden Knights)

KRLV .2 – .2, #31 – #33 (Raiders)

KENO .2 – .2, #31 – #36

Public Radio News/Talk

KNPR 1.6 – 1.5, #21 – #21

ORLANDO

News/Talk

WDBO 3.2 – 3.1, #13 – #12

WTKS 3.6 – 3.1, #10 – #12

WFLF .7 – .6, #20 – #20

WFYY-HD3 .1 – DNA, #27 – DNA

News

None

Sports Talk

WYGM .9 – .9, #18 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.8 – 2.7, #14 – #14

CINCINNATI

News/Talk

WLW 11.2 – 10.8, after 23 consecutive months at #1, slips to #2 (Bengals)

WKRC 4.9 – 4.5, #6 – #6

News

None

Sports Talk

WCKY 1.3 – 1.2, #19 – #18 (Bengals)

WSAI .5 – .5, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.2, #9 – #10

CLEVELAND

News/Talk

WTAM 4.8 – 4.8, #10 – #8 (Cavaliers)

News

WMMS-HD2 .1 – DNA, #24 – DNA

Sports Talk

WKRK 5.8 – 6.5, #7 – #6  (Browns)

WKRK Stream .7 – .8, #21 – #20 (Browns)

WARF .2 – .1, #23 – #23

Public Radio News/Talk

WKSU 5.2 – 4.1, #9 – #10

WKSU-HD4 .1 – DNA, #24 – DNA

KANSAS CITY

News/Talk

KMBZ-FM 5.3 – 4.1, #5 – #7

KCMO-AM 1.9 – 1.8, #17 – #17

KMBZ-AM 1.6 – 1.4, #18 – #19

KMBZ-FM Stream .7 – .5, #21 – #23

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.6 – 2.1, #15 – #15

KCSP Stream  .2 – .2, #25 – #28

KWOD .1 – DNA, #29 – DNA

Public Radio News/Talk

KCUR 2.8 – 2.4, #13 – #13

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 6.0 – 4.5, #4 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 9.8 – 6.9, #2 – #4 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 DNA – DNA, DNA – DNA

WMNI DNA – .1, DNA – #23

Public Radio News/Talk

WOSU 4.0 – 3.6, #9 – #9

Note: Sports talk WBNS-FM’s -2.9 (9.8 – 6.9) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first three rounds of “Holiday” 2023 PPM results.

Up next: “Holiday” 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com

Industry News

TALKERS News Notes

Beasley Broadcast Group, Inc will report its 2023 fourth quarter and full year financial results before the market opens on Monday, February 12. Beasley will host a conference call and webcast at 11:00 am ET that morning to review the results.

Aiir Inc announces that Andy Buckingham rejoins the company next month in the new role of principal creative technologist. Buckingham was previously SVP, product innovation until leaving in 2020 to launch his own company Togglebit. Aiir Inc CEO Ricki Lee says, “After leaving Aiir full-time a few years ago, we retained Andy’s company for development work and he has played a pivotal part in the development of our new product Aiir Scheduler, the world’s first fully cloud-based music scheduler for radio. I cannot tell you how delighted I am to be welcoming Andy back to our team full-time.”

Ratings Takeaways

Holiday 2023 PPM Ratings – Part Two

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – Holiday 2023 (6+). 

WASHINGTON, DC

News/Talk

WMAL 3.5 – 3.1, #9 – #9

WFED DNA – DNA, DNA – DNA (Capitals)

News

WTOP & WTLP 6.9 – 6.3, #3 – #4

WDCH .5 – .5, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.4 – 2.6, #17 – #15 (Capitals)

WJFK-FM Stream .5 – .6, #23 – #21 (Capitals)

WTEM Stream .2 – .2, #26 – #26 (Wizards)

WTEM .1 – .2, #28 – #26 (Wizards)

WSBN .1 – DNA, #28 – DNA

Public Radio News/Talk

WAMU 11.3 – 11.5, 26th month in succession at #1

The flagship of the Commanders is classic rock WBIG. 

BOSTON

News/Talk

WRKO 2.9 – 3.1, #14 – #9

WXKS-AM .8 – .9, #23 – #24

News

News – Talk WBZ-AM 5.1 – 4.7, #5 – #5

Business news WRCA .1 – .1, #27 – #29

Sports Talk

WBZ-FM 9.2 – 9.2, #2 – #2 (New England Patriots, Celtics, Bruins)

WEEI-FM 3.2 – 2.8, #12 – #13

WEEI-FM Stream DNA – .4, DNA – #25

WEEI-AM DNA – .1, DNA – #29

Public Radio News/Talk

WBUR 5.6 – 6.1, #3 – #3

WGBH 4.2 – 3.9, #8 – #6

MIAMI

News/Talk

WIOD 1.4 – 1.2, #22 – #23

News

None

Sports Talk

WQAM 1.2 – 1.3, #24 – #22 (Heat, Florida Panthers)

WINZ .5 – .5, #28 – #27 (Dolphins)

WMEN .1 – .1, #36 – #36

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.6 – 3.3, #8 – #10

WLRN-HD2 DNA – .1, DNA – #36

SEATTLE

News/Talk

KIRO-FM 4.1 – 4.0, #9 – #6 (Seahawks)

KTTH 1.6 – 1.3, #22 – #23

KVI 1.6 – 1.0, #22 – #24

KPTR DNA – DNA, DNA – DNA

News

KNWN-AM & KNWN-FM 2.6 – 2.3, #19 – #20

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 3.0 – 2.8, #16 – #15 (Seahawks)

KJR-FM 3.6 – 2.6, #11 – #17 (Kraken)

KJR-AM .7 – .9, #26 – #25

Public Radio News/Talk

KUOW 6.2 – 6.2, #2 – #3

KSWS .1 – .1, #32 – #32 

DETROIT

News/Talk

WJR 2.3 – 2.4, #16 – #15

WFDF .4 – .4, #23 – #23

WJR Stream .2 – .1, #25 – #28

News

WWJ 4.3 – 4.3, #9 – #9 (Pistons)

WWJ Stream .2 – .2, #25 – #26 (Pistons)

WDFN .1 – .1, #30 – #28

Sports Talk

WXYT-FM 9.6 – 8.6, #2 – #2 (Lions, Pistons, Red Wings)

WXYT-FM Stream 1.7 – 1.2, #18 – #19 (Lions, Pistons, Red Wings)

WXYT-AM .2 – .2, #25 – #26

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.2, #20 – #19

WUOM 1.0 – 1.1, #21 – #21

PHOENIX 

News/Talk

KFYI 3.2 – 2.9, #8 – #8

KTAR-FM 1.8 – 2.2, #23 – #14 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 2.1 – 1.5, #19 – #23 (Suns, Arizona Coyotes)

KDUS .1 – .1, #33 – #32

KGME .1 – .1, #33 – #32

KTAR-AM .1 – .1, #33 – #32 (Arizona Cardinals, Suns, Arizona Coyotes)

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.8 – 2.6, #11 – #11   

Note: Adult contemporary KESZ’s 18.5 represents the largest (6+) share by any station in the first two rounds of “Holiday” 2023 results.

MINNEAPOLIS

News/Talk

WCCO 4.0 – 3.8, #11 – #10 (Minnesota Timberwolves)

KTMY 2.3 – 1.9, #16 – #17

KTLK-AM 1.7 – 1.6, #17 – #19

WCCO Stream .1 – DNA, #29 – DNA (Minnesota Timberwolves)

News

KQQL-HD2 DNA – .1, DNA – #31

Sports Talk

KFXN 7.6 – 6.8, #3 – #3 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .3 – .2, #27 – #27

KSTP-AM .1 – .1, #29 – #31

Public Radio News/Talk

KNOW 5.5 – 5.2, #5 – #4

KNOW Stream .7 – .7, #23 – #23

SAN DIEGO 

News/Talk

KOGO 3.8 – 3.9, #9 – #6

KLSD .2 – .3, #26 – #28

News

None

Sports Talk

KWFN 3.4 – 2.8, #11 – #14

KGB-AM 1.0 – 1.0, #21 – #20

KWFN Stream DNA – .1, DNA – #30

Public Radio News/Talk

KPBS 5.9 – 4.7, #4 – #4

TAMPA

News/Talk

WHPT 4.8 – 4.1, #8 – #7 (Lightning)

WFLA 3.9 – 3.2, #10 – #13

News

None

Sports Talk

WDAE 1.9– 1.6, #17 – #18

Public Radio News/Talk

WUSF 1.7 – 1.9, #18 – #17

WMNF-HD3 Stream .4 – .5, #29 – #23

WUSF Stream DNA – DNA, DNA – DNA

Note: Rock WXTB is the flagship of the Buccaneers.

DENVER 

News/Talk

KOA 3.1 – 2.7, #13 – #14 (Broncos)

KHOW 1.8 – 1.4, #20 – #19

KDFD 1.4 – 1.3, #22 – #22

News

None

Sports Talk

KKFN 3.8 – 3.5, #10 – #10

KKSE-FM 2.4 – 2.0, #16 – #18 (Nuggets, Colorado Avalanche)

KEPN .1 – .1, #35 – #35

KKSE-AM .1 – DNA, #35 – DNA

KAMP DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 2.7 – 3.0, #14 – #13

KUNC .4 – .7, #30 – #26  

Note: Adult contemporary KOSI’s +6.4 (10.1- 16.5) represents a tie for the largest (6+) December 2023 – “Holiday” 2023 increase by any station in these 12 PPM-markets.

BALTIMORE

News/Talk

WBAL 3.4 – 2.7, #10 – #11 (Ravens)

WCBM 1.6 – 1.5, #17 – #17

News

WTOP & WTLP  1.1 – 1.0,  #18 – #20

WDCH  .8 – .8,  #21 – #22

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.2 – 4.5, #8 – #6

WJZ-FM Stream DNA – .1, DNA – #31

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.3 – 3.4, #11 – #9

WYPR HD2 Stream .2 – .2, #26 – #28

Note: CHR WWMX’s -2.3 (5.3 – 3.0) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first two rounds of “Holiday” 2023 results.

ST. LOUIS

News/Talk

KMOX 3.0 – 2.8, #13 – #14

KFTK 1.6 – 1.5, #17 – #17

KTLK-FM 1.1 – 1.1, #18 – #18

KMOX Stream .3 – .2, #23 – #24

KFTK Stream .2 – .2, #25 – #24

News

KATZ-FM HD2 .3 – .2, #23 – #24

Sports Talk

WXOS 4.1 – 3.9, #11 – #12 (Blues)

Public Radio News/Talk

KWMU 4.0 – 4.5, #12 – #8

Note: Adult contemporary KEZK’s +6.4 (9.3- 15.7) represents a tie for the largest (6+) December 2023 – “Holiday” 2023 increase by any station in these 12 PPM-markets.

Up next: “Holiday” 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. 

Reach Mike Kinosian at: Mike.Kinosian@gmail.com

Industry News

Round One of Holiday 2023 PPM Ratings Released

imThe first of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The ratings period covered December 7, 2023 – January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC adds two-tenths to finish with a 3.0 share (weekly, 6+ AQH share) and remains ranked #11, while iHeartMedia’s news/talk WOR tacks on one-tenth for a 1.2 share finish good for the #21 rank, and Audacy’s all-news WINS-FM falls two-tenths to a 3.9 share but rises to the #9 rank. In Los Angeles, iHeartMedia news/talk KFI loses half a share to finish with a 4.6 share pulling it from the #2 to the #4 rank, while Audacy’s all-news KNX-AM/FM loses two-tenths to finish with a 2.5 share good for the #12 rank. In Chicago, Nexstar Media Group’s news/talk WGN-AM dips two-tenths for a 2.6 share finish leaving it ranked #11, while Cumulus Media’s news/talk WLS-AM is steady at a 1.7 share good for the #19 rank, and Audacy’s all-news WBBM-AM/WCFS-FM loses three-tenths to finish with a 4.9 share and remaining ranked #4. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Boston Sports Talker Mark Dondero to Join “98.5 The Sports Hub”

The Boston Herald reports that sports talk host Mark Dondero is leaving Audacy’s sports talk WEEI, Boston to join Beasley Media Group’s crosstown WBZ-FM “98.5 The Sports Hub,” as a weekend host.im He’s been co-hosting the weekend “Mark and Kichen Show” with Ben Kichen at WEEI. Dondero says, “Obviously I’ve learned a ton from him (Kichen), about the radio business, talking in general. And I’ll say this: Ben Kichen is a star and an underrated talent in this business, whether you’ve heard of him or not. And it has been an absolute joy and pleasure to work with him on the air for almost seven years.” Read the Herald story here.

Ratings Takeaways

Holiday 2023 PPM Ratings – Part One

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

NEW YORK

News/Talk

WABC 2.8 – 3.0, #11 – #11

WOR 1.1 – 1.2, #22 – #21

WKXW .9 – .8, #24 – #27

WKXW Stream .2 – .2, #38 – #37

News

WINS-FM 4.1 – 3.9, #10 – #9

WCBS-AM 1.7 – 1.6, #19 – #19

WINS-FM Stream .3 – .4, #36 – #32

Business News WBBR .4 – .3, #32 – #34

WCBS-AM Stream .2 – .1, #38 – #46 

Sports Talk

WFAN FM & AM 2.5 – 2.3, #12 -#12 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.3 – 1.2 #21 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .9 – .7, #24 -#28 (Giants, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.3 – 4.1, #8 – #7

WNYC-AM 1.0 – 1.0, #23 – #23 

LOS ANGELES

News/Talk

KFI 5.1 – 4.6, #2 – #4

KRLA .6 – .4, #34 – #30

KEIB .5 – .4, #35 – #30  (Clippers 

News

KNX-FM 2.7 – 2.5, #11 – #12

KNX-FM Stream .1 – .1, #41 – #40  

Sports Talk

KLAC 1.0 – . #29 – #28 (Chargers, Clippers 

Public Radio News/Talk

KPCC 2.6 – 2.0, #12 – #14

Notes: Public radio news/talk KPCC’s -.6 (2.6 – 2.0) represents a tie for Los Angeles’ highest (6+)December 2023 – “Holiday” 2023 decrease.

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.8 – 2.6, #10 – #11  (Blackhawks)

WLS-AM 1.7 – 1.7, #18 – #19

WLIP .4 – .3, #36 – #38

WVON .1 – .1, #43 – #43

WLS-AM Stream DNA – DNA, DNA – DNA

News

WBBM-AM & WCFS 5.2 – 4.9, #4  – #4

WBBM-AM & WCFS Stream .2 – .1, #41 – #43

Sports Talk

WSCR 2.4 – 2.5, #13 – #12 (Bulls)

WMVP 1.4 – 1.5, #20 – #20 (Bears)

WSCR Stream .9 – .4, #27 – #36 (Bulls)

Public Radio News/Talk

WBEZ 2.6 – 2.1, #12 – #15  

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .2 – .2, #31 – #32 

News

KCBS-AM & KFRC 6.4 – 5.7, #3 – #3

KNEW .2 – .3, #31 – #29  

KCBS-AM & KFRC Stream .1 – .1, #37 – #38

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.5 – 3.6, #10 – #7 (49ers)

KGMZ 2.3 – 2.0, #14 – #14 (Golden State Warriors)

KTCT .5 – .4, #27 – #27  

KGO .2 – .2, #31 – #32  

KGO Stream .2 – .2, #31 – #32  

KGMZ Stream DNA – .2, DNA – #32 (Golden State Warriors)   

Public Radio News/Talk

KQED 6.6 – 6.9, #2 – #2

KALW .2 – .2, #31 – #32

DALLAS

News/Talk

WBAP 3.4 – 2.8, #11 – #14

KEGL 1.5 – 1.4, #26 – #27  (Mavericks)

KSKY .5 – .6, #33 – #33

KLIF-AM .3 – .4, #36 – #34

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.8 – 1.4, #20 – #27 (Cowboys)

News – Talk KRLD-AM Stream .1 – DNA, #40 – DNA (Cowboys)

Sports Talk

KTCK 5.2 – 4.2, #2 – #3  (Stars)

KRLD-FM 3.4 – 2.9, #11 – #13 (Cowboys)

KRLD-FM Stream .2 – .3, #37 – #35 (Cowboys)

Public Radio News/Talk

KERA 4.2 – 3.5, #4 – #6  

Note: Sports talk KTCK’s -1.0 (5.2 – 4.2) represents Dallas’ highest (6+) December 2023 – “Holiday” 2023 decrease.

HOUSTON

News/Talk

KTRH 3.5 – 2.6, #10 – #17  (Rockets)

KPRC . 5 – .5, #26 – #28  

News

None

Sports Talk

KILT-AM 1.5 – 1.5, #21 – #21 (Texans)

KBME .5 – .6, #26 – #27  (Rockets)

KILT-AM Stream .3 – .3, #29 – #30 (Texans)

KFNC .1 – .2, #33 – #31

Public Radio News/Talk

KUHF 2.3 – 2.4, #20 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 8.3 – 7.4, #1 – #2

WFOM .4 – .4, #29 – #27

WGKA .2 – .1, #31 – #31

WAOK .2 – .1, #31 – #31

WAOK Stream .1 – .1, #33 – #31

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN  DNA – DNA, DNA – DNA

Sports Talk

WZGC 2.8 – 3.5, #15 – #9 (Falcons, Hawks)

WCNN 1.5 – 1.4, #20 – #20

WZGC Stream .5 – .3, #27 – #29 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.9 – 3.3, #8 – #11

WRAS  .6 – .8, #25 – #24

PHILADELPHIA

News/Talk

WPHT 1.7 – 1.7, #19 – #19

WKXW .9 – 1.2, #24 – #23

WPHT Stream .6 – .7, #27 – #26

WURD .5 – .3, #28 – #27

WURD Stream .7 – .2, #26 – #29

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA 

News

KYW & WPHI 5.2 – 4.7, #7 – #6

KYW & WPHI Stream .1 – .1, #31 – #30

WTEL .1 – DNA, #31 – DNA

Sports Talk

WIP 6.6 – 5.7, #4 – #4 (Eagles)

WIP Stream 1.3 – 1.5, #22 – #20 (Eagles)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 2.8, #11 – #9      

Notes: Adult contemporary WBEB makes the largest (6+) December 2023 – “Holiday” 2023 increase(+7.3) of any station in these 12 PPM-markets and logs the highest (6+) share (16.8).

Conversely, country WXTU has the most significant (6+) December 2023 – “Holiday” 2023 decline of any station in these 12 PPM-markets (5.3 – 3.7, -1.6). 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.3 – 1.1, #20 – #20

WOR 1.0 – 1.0, #22 – #22

WLIR .2 – .1, #33 – #35

News

WINS-FM 4.4 – 3.3, #8 – #9

WCBS-AM 2.1 – 2.5, #16 – #12

WINS-FM Stream .7 – .9, #25 – #23

Business News WBBR .3 – .2, #30 – #30

WCBS-AM Stream .1 – .1, #36 – #35

Sports Talk

WFAN-FM & AM 3.7 – 3.5, #10 – #7 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.5 – 2.7, #12 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM Stream 1.1 – DNA, #21 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #33 – #30

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #23 – DNA

Sports Talk

KPWK .2 – .2, #21 – #18

Public Radio News/Talk

KVCR .3 – .3 #20 – #16

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.3 – 1.5, #22 – #19

KSFO Stream DNA – DNA, DNA – DNA  

News

KCBS-AM & KFRC 5.7 – 4.5, #3 – #4

KNEW .2 – .3, #28 – #28  

KCBS-AM & KFRC Stream .2 – .2, #28 – #30

Sports Talk

KNBR 4.1 – 3.9, #6 – #6 (49ers)

KGMZ 1.6 – 1.5, #20 – #19 (Golden State Warriors)

KTCT .6 – .8, #26 – #25   

KGO Stream .6 – .7, #26 – #26  

KGO .2 – .3, #28 – #28  

KGMZ Stream DNA – .2, DNA – #30 (Golden State Warriors)

Public Radio News/Talk

None

Notes: News KCBS-AM & KFRC’s -1.2 (5.7 – 4.5) represents San Jose’s highest (6+) December 2023 – “Holiday” 2023 decrease. 

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.2 – 5.7, #4 – #4

WOR 1.1 – 1.6, #20 – #15

WKXW Stream .7 – .7, #22 – #20         

News

WINS-FM 2.0 – 1.8, #11 – #13

WCBS-AM 1.3 – 1.0, #17 – #18

WINS-FM Stream .3 – .3, #26 – #23

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WEPN-FM 1.3 – 1.0, #17 – #18 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM 2.7 – DNA, #9 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .9 – DNA, #21 – DNA (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None

Up next: “Holiday” 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Features

Remembering Charles Osgood

By Mike Kinosian
TALKERS magazine
Managing Editor

imDespite his seemingly nonchalant, bad boy on-air persona, David Letterman is exceptionally respectful of broadcasting and its history.

An easily discernable gleam could be seen in the late-night talk host’s eyes when – in 1993 – he formally announced he was jumping to CBS-TV.

One would be naïve not to think that the astonishingly lucrative payday played a significant part in his exhilaration, but Letterman was genuinely enthusiastic about joining the “Tiffany Network.” The entertainment division helped sculpt that vaulted reputation, but the Eye Network’s image was also greatly enhanced by its stellar news department.

Names of those who’ve graced CBS news broadcasts read like a veritable “Who’s Who” of the industry, with the incomparable Walter Cronkite at the very top.

Additionally, there’s Murrow. Sevareid. Collingwood. Rather. Reasoner. Wallace. Edwards. Kuralt. Safer. Mudd. Bradley. Schieffer. Stahl. Rooney. Burdett. Pauley. Hottelet. Chung. Threlkeld. O’Donnell. That just scratches the surface.

Perhaps no one on that – or any similar – list is more erudite, witty and thought provoking than Charles Osgood (Wood).

In a special April 18, 2005 NAB presentation in Las Vegas, the man who did as much for boosting bowtie sales (far pre-dating Tucker Carlson) received the Paul White Award from the RTNDA.

Established in 1956, the recognition carries on the name of CBS’ first news director.

Illustrious company

Past Paul White Award recipients have included Edward R. Murrow, Dan Rather, Bob Schieffer, Ed Bradley, Tom Brokaw, Ted Koppel, Peter Jennings, and Jane Pauley, who succeeded Osgood on CBS-TV’s “Sunday Morning” in 2016. Osgood humbly noted, “I’ve known about the Paul White Award for a long time and have been there to see others get it. It’s obviously a very distinguished company I join. I was there when [former CBS News Division President] Richard Salant [received] it and certainly regard it with a lot of respect. If you hang around long enough, it finally gets to be your turn.”

There’s a parallel with this recognition and Osgood’s 1990 induction to the NAB Hall of Fame. “[Neither] one is the kind of thing you campaign for,” he remarked. “The first I heard about it is when they called and told me it happened. There’s no tension about it and no disappointment that you didn’t get it.”    

Mistaken identity

Rich, God-given voice with which Osgood was blessed became evident at an early age. “My dad was a textile salesman and executive. His name was Charles Osgood Wood – I’m actually Charles Osgood Wood, the third. I’d answer the phone and the person on the other end would [automatically assume they were talking to my father]. He and I talked almost exactly alike.” 

Somewhat of a built-in schizophrenia existed in the famed broadcaster. A friend with whom he’d frequently play tennis noticed that when the multiple Peabody and Emmy Award winner screwed up he’d say, “Come on Osgood.” As a result, “I’d be harder on ‘Osgood’ than I would be on ‘Wood.’ You don’t talk to yourself when you do something right – you just sort of smile.”

Distinctive difference

Understandably, the natural tendency was to automatically link the instantly likable Osgood to CBS for his impeccable long-running role as voice/writer of CBS Radio’s “The Osgood File” and for hosting duties of CBS-TV’s “Sunday Morning.” In addition, he spent six years (1981-1987) as anchor of “The CBS Sunday Night News.”

Many, however, forget that predating those résumé credits, he toiled for ABC.

When he began there, ABC – as luck would have it – already had an announcer named Charles Woods. “In those days, some staff announcers did newscasts,” Osgood explained. “They hired me, but said they didn’t want to have a Charles Woods and a Charles Wood. When they told me to pick a name, I used my middle name as my last name. It’s worked out well and is a little more distinctive and professional.”

Safe haven

Selection of another type made a great impact on his life, as the broadcaster with the industry’s most stylish writing style was an Economics major at New York’s Fordham University. “I never really had an idea that this is what I was cut out to do,” Osgood candidly stated. “As a result, I never took any writing or editing courses. When I started [in broadcasting], I really hung on by my fingernails and just did it the best way I could think of. It took more than a couple of years to get a sense of what I could do. If I’d started the kinds of things in journalism school that I do now, they would have said, ‘No – that’s not how you do it.’ I would have had it drummed out of me early on.” 

Thankfully though, someone realized a broadcaster existed within Osgood and the New York native became actively involved at Fordham’s campus radio station. “That was my locker – the place I’d go between classes,” he pointed out. “At least in those days, regardless of your [declared major], you really majored in Philosophy. You learned things like ethics, logic and cosmology. That really turned out to be pretty useful for what I’m doing.”

Never was there a moment’s regret for the father of five that he didn’t pursue a career in economics. “I’m not even sure I understood what economics was when I decided to make it my major,” Osgood sheepishly admitted. “I knew it had something to do with money and I thought it would be good to know something about that.” 

Sailing with Uncle Walter

As things eventuated, it was immaterial that Osgood never took any college journalism courses. “I went to the best school of broadcast journalism that you could go to, [because] I got to work with Walter Cronkite and a pretty potent lineup of [other] people,” Osgood asserted. “I was often in the same room and could see how Walter’s mind worked and his idea of telling a story. He’s the most centered guy you’re ever going to meet and is very tough.”

Fabled anchorman Cronkite was also managing editor of “The CBS Evening News,” a responsibility he took very seriously. “He was a newsman and kept asking questions of everybody; I have all the respect in the world for him,” Osgood reverently recalled of Cronkite, who was 92 when he died in 2009. “Within a year after I went to work in the CBS newsroom, I found myself sailing in a boat with Walter Cronkite. I felt like I died and went to heaven.” 

Mid-1950s on-air job at Washington, DC classical outlet WGMS enabled Osgood to display his familiarity with – and dexterity to handle –  names like Nikolay Rimsky-Korsakoff. “I really did like that kind of music,” the long time ASCAP member emphasized. “They [eventually] gave me a job that was like the assistant to the GM. It paid all of about $25 a week, but I learned a little bit about station management. WGMS was sold to RKO General and I ended up being program director and, for a time, co-manager.”

Ahead of its time

Also dotting Osgood’s notable vitae is a 1963 stint as general manager of Hartford’s WHCT, the country’s first pay television station. “It was an over-the-air station that CBS owned at one time. It had a mechanism that would encode both picture and sound.”

Subscribers paid $125 for a decoder that needed to be attached to their television set; however, Osgood readily conceded it wasn’t exactly the ideal system. “Color was starting to come on strong, but this only worked in black and white, [so] we had a few strikes against us going in. We were, however, able to play ‘subsequent first-run’ movies – [films] that hadn’t yet been seen in local theaters.”

A tape inside the decoder recorded what a subscriber watched and customers were sent a bill once a month. “The system as an experiment failed, but it was not a bad idea,” Osgood maintained. “Now, of course, we have pay-per-view television, which is essentially the same thing.” 

Shared versus singular responsibilities

Each Osgood-fronted “Sunday Morning” broadcast concluded with the affable host reminding viewers that he would, “See you on the radio,” which was his way of reinforcing that radio is a visual medium. “You create pictures in your own mind and those are much richer than the ones that can be shown on television,” Osgood contended. “On television, what you see is what you get and [that medium] is very pre-occupied with the picture. There’s often wonderful writing there, but television people don’t tend to think about that or the sound at all.”

Images are their main focus and having had vast experience in each medium, Osgood opined that radio is a much more individual effort. “You decide what you’re going to do; you write it; and you do it. You can take all the credit or blame for whatever you do on radio. Television is a collaborative process. There are producers, writers and photographers. One person really can’t take any bows.”

Demanding schedule

One hour separated each of his four daily “Osgood File” features. The general rule was that Osgood didn’t start writing the next one until he finished delivering the last. “If it takes more than an hour, I’m in a lot of trouble,” he deadpanned. “I have to write it in somewhat less than an hour.”

Preparation for that Monday through Friday workday ritual began at the petrifying time of 2:30 am. “It somehow always feels like a horrible mistake when the alarm goes off then,” Osgood declared in his perfectly inflected trademark delivery. “I’m usually in the office at 4:30 am. I have to get my ducks in a row before [doing the first piece] so I know what I’m going to do the rest of the morning. You spend part of that time reading to see what’s there in the way of tape and to see what news stories are of interest that morning.” 

Newspapers, wire sources and the internet provided plenty of possibilities, so Osgood didn’t start worrying about what he was going to put on paper until he arrived at the office. “The news is a constantly refreshing source of material,” he commented. “If you’re doing something that has to last for a long time, you have a different problem. It’s just a question of what you can get your teeth into.”

Road to Sunday Morning

Four-year tour of duty (1967 – 1971) as morning anchor/reporter at New York City’s all-news WCBS-AM got Osgood accustomed to getting up early; he had the luxury of sleeping in until 4:30 am each Sunday. “You have no idea how much later 4:30 am is than 2:30 am,” he convincingly put forth. “I don’t have to get up early on Saturdays. There are [‘Osgood File’] shows, but they’re repeats of things that were done during the week. It’s a great delight to wake up on a Saturday and then realize I can go back to sleep, but it’s still never that late. I get up by 7:00 am.”

Energetic Osgood actually preferred a slow news day when it came to doing his 90-minute Sunday television broadcast. “I’m certain I’m the only network TV anchor who hopes there’s no news. We’ve worked on the show all week and want to do the broadcast that was planned. Some of our shows have themes or, at least, have connections between the pieces. If there’s a big story, you might have to throw something out and that may – or may not – hold up the following week.”                                                    

Succeeding Charles Kuralt as host of “Sunday Morning” nearly 30 years ago (4/10/1994) was a tough act for Osgood to follow, especially since he viewed “On The Road” legend Kuralt as a great personal hero. “He was one of the best who ever came along,” Osgood succinctly stressed. “Charles was a country boy with that wonderful North Carolina accent and had a way of using the language. I thought he was simply terrific. He taught me a lot, [including] not to imitate or copy what you hear. He was in control of every sentence he put down and had an idea of how he wanted to come across to the audience; he was really brilliant.”

Admiration for his predecessor

No advance notice was given to Osgood that his colleague – who would die of complications from lupus in 1997 at just 62 – was planning to leave the Sunday morning show. “I remember getting up one day at the usual hour and putting on my socks in a dark room,” Osgood recollected. “I had the radio on and heard Charlie had announced his retirement. That was terrible news and it never even occurred to me that CBS might ask me to replace him. For one thing, I was older than Charles [by approximately 20 months]. You don’t replace a person who retires with someone older, but that’s what happened. The real reason I got the job was they needed someone whose first name is Charles.”       

Sunday’s audience was conditioned to expect a high-level broadcast, and Osgood acknowledged that made the transition much easier. “As long as I didn’t try to be Charles and try to do an imitation of him, I thought I’d be okay [provided] the audience would put up with me long enough to get used to me.”

Certain things about the CBS-TV show were the same every week. “When we change something, the audience usually doesn’t like it at first,” Osgood contended. “It was especially daunting for me at the beginning because [Kuralt] was so terrific.” 

All tied up

Play a visual word association game about Osgood and “bowtie” will invariably be the first response, but he viewed that fashion statement as a relatively new choice. “I’ve only been doing it for 20 years,” he quipped tongue-in-cheek.

It all began when he wore a clip-on bowtie to work one day. CBS-TV “Evening News” writer John Mosedale admonished Osgood to never wear a clip-on. “He actually walked me into the men’s room and taught me how to tie a bowtie. When you teach an old dog a new trick, he wants to keep doing it. I wear a bowtie when I do speaking dates or television. The excuse I use for my attire is that I get dressed in the dark.”

Write stuff

This author of six books (the last one, 2004’s “Defending Baltimore Against Enemy Attack”) also formerly wrote a “USA Weekend” column and a King Features’ syndicated column. Moreover, he had a full plate with four daily CBS Radio shows (via Westwood One) and a weekly morning television show. “I always have a book that I’m either thinking about or actually in the process of writing,” CBS’ “Poet In Residence’ disclosed. “I’ve been talking with publishers about several book ideas, but they’re not far enough along to really [discuss] at this point. The [leisure time] thing I do more than anything else is fooling around at the piano; I like doing that.”

Unexpected situations like receiving the Paul White Award; being inducted into the NAB Hall Of Fame; and replacing Charles Kuralt as host of CBS Sunday Morning seemed to be the norm for the 1999 International Radio & Television Society Foundation award winner for Significant Achievement.

Long-range plans

With that as a backdrop, it was noteworthy that Osgood never considered himself to be a permanent replacement for Dan Rather on the “CBS Evening News” – a job that would eventually go to Katie Couric in 2006. “I’m not a candidate for anything,” Osgood vehemently insisted to me in our conversation, “[although] I do think it’s important that the ‘CBS Evening News’ be our flagship show. When they asked Bob Schieffer what he thought about doing ‘The Evening News,’ he said it was something to keep him busy until he was old enough to be on ‘60 Minutes.’”   

More than satisfied to have carried on with his radio and television assignments, Osgood – who had a summer residence in France – didn’t look forward to retirement. “I like vacations, but I like them because they are vacations. It’s nice to get away from work, but that’s only if you’re working. I hope they realize I intend to continue to do this for a long time. If it stops being fun, that’s when it’s time to hang it up.”

Mike Kinosian can be emailed at Mike.Kinosian@gmail.com

Industry News

“New Jersey 101.5” to Present Smart Investing Town Hall

Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting the latest in its town hall series this Thursday (1/25) titled, “Securing Your Financial Future,” that will address issues from saving for retirement to purchasing a home. “New Jersey 101.5” VP, head of news and digital content Ericim Scott will lead a discussion with analysts, financial planning experts, real estate specialists, and college planners. He adds, “So many New Jersey residents fear they will never be able to afford to retire. This program will help New Jersey residents make smart decisions and ask the right questions as they plan for their future.” The station will broadcast online streamed live available for embedding at facebook.com/nj1015/live as well as via nj1015.com, the New Jersey 101.5 YouTube channel, or the New Jersey 101.5 app.

Industry News

2024 Radio Mercury Awards Call for Entry Open

The Call for Entry for the 2024 Radio Mercury Awards is open. Entrants will have the chance to be awarded in 19 categories along with the Best of Show award. The awards are a project of the nonprofit Radio Creative Fund and are produced by the RAB. For 2024, new and revised categories have beenim introduced to expand the opportunity to win, including “Spanish-Language Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group,” and “Use of Emerging Technology in Radio or Audio: Agency, Production Company, Advertiser, Radio Station or Group.” Additional categories include the use of innovation in broadcast radio, branded podcasts, multi-platform campaign with broadcast radio and short (:15) broadcast radio commercials. The Call for Entry deadline is April 8. Finalists for the show will be announced in early May and winners will be announced at the live Radio Mercury Awards on June 6, at SONY Hall in New York City. In addition, the 2024 Final Round Jury, led by chief judge Mitch Bennett, executive creative director, Baldwin&, is comprised of agency creative leaders from across the U.S. Get all the information here.

Industry News

Yesterday’s (1/22) Top News/Talk Media Stories

The presidential race and the New Hampshire primary; Donald Trump’s legal battles; the accusations of Georgia AG Fani Willis having an affair with Trump special prosecutor; the U.S. migrant crisis and the SCOTUS ruling allowing border patrol to cut razor wire installed by Texas; U.S. accuses Iran of supporting Houthi rebels attacking ships in the Red Sea; and 24 Israeli soldiers are killed during operations in Gaza were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Are Your Weekend Promos Upside-down?

By Holland Cooke
Consultant

imAvoid THE most-common mistake I hear in promos for talk stations’ weekend ask-the-expert shows: Opening with the Close.

I coach attorneys/real estate agents/personal finance advisors and other pay-for-play weekend hosts, both on-behalf of client stations, and working directly with these professionals in other markets. Done right, these shows ROI like crazy… but too often they’re well-kept secrets. So, it’s important that weekday promos invite weekend tune-in.

Tip: DON’T begin the promo with the host introducing him/herself and naming the show and when it airs. Instead: Like good commercial copy, the Close (asking for tune-in in this case) comes at the end of the promo.

im

Open by stating the listener issues that tuning-in can help inform. Examples:

Attorney: “Have you been injured? Before you accept the insurance company’s offer…”

Real estate agent: “Are you shopping for your first home? Or downsizing?”

Money-talk host: “Is there too much month left at-the-end-of the money?”

Note The Two Magic Words: “you” and “your.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Radio Station in Kharkiv, Ukraine Shines as Informational and Psychological Lifeline for Beleaguered Population

As World Radio Day 2024 approaches (2/13), a radio station has emerged that is serving as what TALKERS founder Michael Harrison describes as “an informational and psychological lifeline for a beleaguered population being challenged daily for its very survival.” Over the past month, Ukraine’s second-largest city located a mere 24 miles from the Russian border has taken the brunt of the enemy’s missile campaign, which has killed and wounded dozens of people, blown up buildings and unnerved everyone. It’s an almost daily torment. To vent, Kharkiv’s residents have a dedicated outlet: Radio Boiling Over, a new FM station. In a thorough report published this weekend by The New York Times (1/20) written by correspondents Andrew E. KramerMaria Varenikova and Tyler Hicks, the situation is fully described and deserves the attention of broadcasters around the world.  Excerpt: “This is Boiling Over in the Morning,” Volodymyr Noskov, the host of the morning call-in show, said on a recent broadcast. “What are you boiling over about today?” In Kharkiv, a sprawling city of universities and factories, coping has taken many forms. Nearly two years into the war, the city is opening schools underground. Psychologists visit strike sites to calm residents. Plywood goes up immediately over blown-out windows. “Keep Calm and Carry On Studying,” reads a sign at the entrance to one university. Amid the carnage, Radio Boiling Over, which went on the air a year ago, is becoming one of the most popular local media outlets. It serves as a megaphone for the fears and frustrations that simmer within a population under near constant assault. Read the entire story here.

Industry News

TALKERS News Notes

Edison Research and WorldDAB will present findings from the study “Dashboard Dialogue” in a webinar on January 31 at 9:00 am ET. The webinar will provide an in-depth review of DAB radio’s usability in the car – with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The research was conducted by Edison Research across France, Germany, and the UK. Register for the webinar here.

SiriusXM announces that it will take over New Hampshire’s Red Arrow Diner in Manchester on January 22-23, rebranding it the “SiriusXM Red Arrow Diner” for the special event. Patriot channel host David Webb will broadcast his program live from the diner, which has long been regarded as a can’t-miss stop for candidates along the campaign trail. During the broadcasts Webb will be joined in person by politicians, key campaign surrogates, and top experts.

Industry News

TALKERS News Notes

Cable news network NewsNation launches a new Sunday public affairs program titled, “The Hill Sunday with Chris Stirewalt.” The show will debut on March 3 at 10:00 am ET. NewsNation president of news Michael Corn states, “We are delighted that Chris will be joining the new weekend lineup. He is a legendary figure in Washington and one of the most respected, intelligent, and well-sourced journalists covering U.S. politics.”

Digital sports platform OutKick announces that it finished 2023 with the most growth year over year amongst its competitive set in total multiplatform unique visitors, delivering a monthly average of 7.2 million total multiplatform unique visitors, up 65% versus 2022, according to Comscore. OutKick founder Clay Travis says,“2023 was a tremendous year for OutKick. We’ve added new shows, top-tier talent, and most importantly continued to generate engaging content with a roster that’s unfiltered and fearless.”

PodcastOne renews the exclusive sales and distribution rights for the “Our Fake History” podcast, created and hosted by Canadian high school history teacher Sebastian Major. PodcastOne chief content officer Eli Dvorkin says, “We’re thrilled to continue our long-term relationship with Sebastian and ‘Our Fake History.’ This podcast is a leader in debunking or verifying historical myths and legends while instilling the sort of knowledge that makes any listener just that much smarter.”

Industry Views

SABO SEZ: City to Town – A Perspective on Trump Voters

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAcknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might shed light on the deeper nature of a large segment of the American population prone to listen to talk radio.

A few years ago, I moved from Manhattan to Shaker Heights, Ohio. Geraldo Rivera made the same journey for the same reason; our wives went to Shaker High. In our brides’ minds, that’s enough reason to return.

During the period of the Donald Trump presidency, a new phenomenon was sweeping the East and West Coasts: People who did not vote for Trump demonized and marginalized those who did. Lifelong friendships were ended by anti-Trump individuals who merely suspected a friend was pro-Trump, often with little evidence. Celebrities threatened to leave the country if Trump became or remained president. They would flee to Canada, without any consideration of whether or not Canadians wanted them!  

At first, I would ask anti-Trump people if they had actually voted for Hillary Clinton? That question was inevitably met with an icy glare, but no answer. They hadn’t. Anti-Trumpers were seething, ignited by their guilt that they assumed Clinton would win and therefore making their voting participation unnecessary. What else could explain the fevered emotion against a president – on his FIRST day in office? Trump hadn’t done anything to anger Scarlett Johansson into leading an angry insurrection mob. But she did. Day one.

Living in Ohio, I have spent time with hundreds of Trump voters and learned something valuable. Trump supporters do not match the level of passion in support of the president as those who hate him. Not even close. The disparity is stunning.

No Trump voter has threatened to leave the country if a Democrat wins. No Trump voter has said, “I hate all Biden voters, I wish they would die,” as Howard Stern has said about them. No Trump voter refuses to befriend a Joe Biden voter just because, hey, if we’re friends we are friends.

Yes, Trump voters go to the polls for him because of – his policies. And what are those? The Ohio parents and workers I know matter-of-factly want Trump first and foremost so they can afford gasoline and heating oil. When the price of gas went up, parents had to cut down on after school activities, school competitions and distant playdates, they just couldn’t afford the trip. They can’t hop on the bus to Chelsea Piers. They don’t care if it’s Trump specifically, they just want cheaper gas – sir can you do that?

Next, they vote for the candidate who will support safe neighborhoods, cheaper meat, cheaper milk, their kid in the Marines home for the holidays, Israel, better schools.

I learned this from parents waiting for dance class and band practice to end. Patient parents proud of their kids. They weren’t chanting for Trump or bashing Biden. They just want enough gas to get home.

I’ve learned that many people who hate Trump voters do so while getting into an Uber, a taxi, bus, or subway. They don’t own a car. They buy food for one, not for five times seven days a week. They don’t have to go to three different food stores to get the cheapest items… they just hit Food Emporium ($6.98 a gallon of milk). In Ohio, $2.29 a gallon, Walmart.

Of course, there are other issues swirling around Trump and Biden – but right now most deplorable Ohioans have to pick up the kid at school on time, let their child buy one toy at Dollar Tree, I said one, and hope there is enough spaghetti for dinner.

Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst BroadcastingPress Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.