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January 2023 PPM Ratings Takeaways – Part Four

By TALKERS | by TALKERS

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

 AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 4.4 – 5.1, +.7, repeats in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” flat at 2.1, #17 to #19

Public Radio News/Talk: University of Texas’ KUT 5.2 – 5.3, +.1, continues at #4

Number One 6+: Waterloo Media Group adult hits KBPA, first month, 8.8 – 9.9, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits KBPA (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKMJ (-4.6)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 10.4 – 8.3, -1.1, repeats in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8, #16 (did not appear in the “Holiday” 2022 report)

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.9 – 3.1, -.8, #8 to #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.2 – 8.3, -.9, fourth to second

Number One 6+: Urban One urban AC WFXC, first month, 9.6 – 8.5, -1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WNCB and contemporary Christian WCCE (+.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRAL (-6.3)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 5.7 – 7.2, +1.5, locked in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.3 – 3.0, -.3, repeats at #12

iHeartMedia’s WNDE “Fox Sports 1260” .4 – .7, +.3, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.0 – 4.3, +.3, ninth to tenth

Number One 6+: Cumulus Media classic hits-oldies WJJK, first month, 7.9 – 10.4, +2.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WJJK (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WYXB (-7.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 8.8 – 9.6, +.8 third to first

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.2 – 7.5, +1.3, anchored in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.6 – 1.7, +.1, repeats at #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.0 – 1.1, +.1, #17 to #16

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.3 – 4.5, +1.2, #11 to #7

Wisconsin Educational Communications Board’s WHAD .6 – 1.1, +.5, #21 to #16

Number One 6+: news/talk WISN, first month, 8.8 – 9.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WMIL (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLDB (-3.4)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 4.9 – 6.2, +1.3, seventh to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.2 – 1.0, -.2, #17 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 6.6 – 5.5, -1.1, fourth to seventh

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.2, +.1, repeats at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.6 – 3.8, +1.2, #13 to #10

Number One 6+: Midwest Communications adult hits WCJK, first month, 8.1 – 9.3, +1.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WUBT (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WJXA (-6.9)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.5 – 5.0, +.5, repeats in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” .5 – .4, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.0 – 4.2, +2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.2 – 2.5, +.3, #11 to #12

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.3 – 3.2, -.1, continues in ninth-place

Rhode Island Public Radio’s WNPN flat at 2.6, #10 to #11

Number One 6+: Cumulus Media adult contemporary WWLI, fourth month in succession, 16.9 – 10.5, -6.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WWBB (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWLI (-6.4)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.8, #11 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .8 – 1.3, +.5, repeats at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.6 – 1.8, +.2, #17 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, first month, 9.0 – 10.1, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WAFX (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWDE (-6.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 7.8 +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 2.8 – 3.0, +.2, #11 to #13

Number One 6+: iHeartMedia country WQIK, first month, 7.1 – 10.0, +2.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WQIK (+2.9)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WEJZ (-10.0)**

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 1.1 – 1.7, +.6, #13 to #11 and cluster-mate WZZR “92.1 Real Radio” flat at 1.7, #10 to #11

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -.9, -.1, #15 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) 1.1 – .9, -.2, #13 to #14

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, #19 to #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.2 – 3.1, -.1, repeats in seventh-place and the stream of co-owned WLRN-HD2 .2, #18 (unlisted in “Holiday” 2022)

Number One 6+: Hubbard Broadcasting hot AC WRMF, first month, 7.6 – 8.2, +.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WAYF (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WOLL (-1.2)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.2 – 3.9, +.7, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.8, +.2, ninth to tenth

University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.9, +.6, #13 to #14

Number One 6+: Audacy adult hits WSMW, first month, 9.8 – 12.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WSMW (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMAG (-9.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.6 – 3.9, +1.3, #13 to #8

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.6 – 3.9, +.3, ninth to eighth and WFMS’ internet stream flat at .4, #21 to #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.4, +.3, #17 to #15

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 14th successive month, 13.2 – 11.8, -1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: gospel WHAL (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRVR (-3.5)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” flat at 5.1, sixth to eighth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” steady at 1.0, #17 to #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” unchanged at 2.0, #13 to #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR flat at 5.7, fifth to seventh

New England Public Media’s WFCR steady at .4, #18 to #19 and WFCR’s internet stream .2 – .4, +.2, #20 to #19

Number One 6+: Audacy adult contemporary WRCH, 36th month in a row, 15.8 – 10.9, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WKSS (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRCH (-4.9)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

— Saga Communications, Inc. will release its fourth quarter and year end 2022 financial results at 9:00 am ET on Thursday, March 9. The company will also hold a conference call on the same day at 11:00 am ET.

— SiriusXM renews the weekly program “Let’s Go!” that stars Tom Brady, Larry Fitzgerald and Jim Gray. It will air each week on SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio channels. Following those airings, the full-length podcast versions of Gray’s extended conversations with Brady and Fitzgerald will be available in the SXM App.

— Audacy’s Cadence13 and Parallel are producing a 15-part podcast series “This Little Light,” created and hosted by Red Hot Chili Peppers founding member Flea. The series is about falling in love with music, music education, and finding beauty in the chaos of the creative process. Flea, co-founder of the nonprofit Silverlake Conservatory of Music, invites musical guests from all genres to talk about how they fell in love with music, including the teachers that guided them, the influences that inspired them, and how the lessons they learned as young musicians have shaped their creativity, resilience, and careers. Guests range from legends to rising stars, and include Rick Rubin, Patti Smith, Thundercat, Margo Price and Cynthia Erivo.

— iHeartMedia and the NBA announce the new podcast, “Maxey On The Mic,” hosted by Philadelphia 76ers guard and 23-year-old Texas native Tyrese Maxey. Maxey says, “I’m thrilled to tip off my new podcast and can’t wait to tap in with my lineup of amazing guests. I’ve always wanted to do something like this and I’m grateful to the NBA and iHeartMedia for giving me this amazing platform.”

Industry News

NPR Announces Workforce Cuts

By TALKERS | by TALKERS

As reported by NPR’s own David Folkenflik, the public radio corporation is announcing it will trim its workforce by about 10%. NPR CEO John Lansing revealed the plans to staffers in a memo. Folkenflik reports that the laying off of at least 100 staffers is due to “the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally.” Lansing writes, “When we say we are eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today. This will be a major loss.” The story goes on to state, “On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.” Folkenflik notes, “The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Vox Media cut jobs by 7%; Gannett and Spotify by 6%. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. After becoming part of Warner Bros. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+.” Read Folkenflik’s piece here.

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Falun Gong Reaches Out to American Talk Media Hosts for Support

By TALKERS | by TALKERS

The spiritual movement called Falun Gong (also referred to as Falun Dafa) has become very popular in China encompassing many of the meditation, health and philosophical tenets of Buddhism and other ancient Eastern religions. After its public introduction in 1992, Falun Gong spread peacefully throughout China until 1999, at which point the Communist government began to see it as a threat to its supreme authority and began persecuting its practitioners. In a short amount of time, it became the most popular form of qigong in China. Various government surveys and media reports placed the number of people practicing between 70 and 100 million by 1998. Thousands of people could be seen practicing Falun Gong exercises outdoors in parks in China’s large cities as well as cities around the world, including the U.S. Before the persecution started, Falun Gong had become an integral part of Chinese society. By the time the Chinese Communist Party (CCP) turned against Falun Gong in 1999, there were 100 million Falun Gong practitioners. The CCP’s persecution of Falun Gong is a comprehensive nation-wide effort that encompasses many different forms of cruelty and inhumanity. Torture, murder, brainwashing, imprisonment, rape, forced labor, propaganda, slander, robbery, and economic deprivation form the foundation of the campaign. The harvesting of organs from living Falun Gong practitioners for transplant sale has taken the persecution to a whole new level. TALKERS magazine is in communication with the New York City-based Falun Dafa Information Center which reports the following message to our readers: The fact that the CCP is enacting these crimes in the world today creates a series of questions. If China is willing to do this to a harmless and innocent group of its own citizens, what wouldn’t it do to the rest of the world if it felt that it had the power and incentive to do so? Would it violate the human rights of other nation’s citizens, invade a neighboring country, or try something worse? Do we each have a responsibility to stand up for innocent victims who are being tortured and slaughtered by their own government? If your neighbor was not bothering you but they were slaughtering their family members what would your responsibility be? Given the truth of this situation, what is your responsibility?  TALKERS encourages the talk media community to make contact with Levi Browde, executive director of the Falun Dafa Information Center to arrange interviews with him and other experts to raise consciousness among Americans to this dire human rights threat as well as other detailed insights into tenuous U.S.-China relations. He can be reached via email at levib@faluninfo.net.

Above: Falun Gong practitioner arrested at Tiananmen Square

Industry News

KTRH, Houston Names Skip Richter “Garden Line” Host

By TALKERS | by TALKERS

iHeartMedia Houston announces that Skip Richter will be the new host of “Garden Line” on “Newstalk 740” KTRH, effective February 25. The program airs on Saturdays and Sundays from 6:00 am to 10:00 am. Richter assumes the role held by longtime host Randy Lemmon, who passed away earlier this year. Richter has served as the National Gardening Association’s regional horticulturist for the Southeastern U.S. and is a contributing editor to Texas Gardener magazine. iHeartMedia Houston director of AM programming Bryan Erickson comments, “We’re all still reeling from the sudden loss of Randy. This was a difficult search and we feel fortunate to have found Skip. Not only is he one of the most qualified horticulturists in Texas, he has the perfect ‘down home’ demeanor when it comes to helping listeners with their gardening issues.” Richter states, “I’m excited to be hosting ‘Garden Line’ and helping listeners have more bountiful gardens and beautiful landscapes! Randy was an old friend going back to college when we lived in the same dorm. We will all miss him, and I consider it an honor to carry on the ‘Garden Line’ tradition.”

Industry News

Audacy Announces New Season of “Back Issue”

By TALKERS | by TALKERS

Audacy’s Pineapple Street Studios announces the debut of the third season of “Back Issue,” the award-winning, original series hosted by Pineapple Street Studios senior producer Josh Gwynn in which he “reminisces on formative moments in pop culture’s past that have shaped our present, rewinding on the things forgotten or things we can’t seem to ever forget with personal reflections, incredible guests, and plenty of deep belly laughs.” He adds, “I’m so excited that this season, we’re going to be able to get into all sorts of formative pop culture moments because we’re bringing on guests to expand the range of things we cover.”

Industry News

“101.7 The Truth” Black Talk Radio Celebrates Second Anniversary

By TALKERS | by TALKERS

Good Karma Brands’ Milwaukee talk station WGKB-AM/W269DL “101.7 The Truth” is celebrating its second anniversary today (2/10) with a night of fun exclusive to its fans, partners, and teammates. Good Karma says, “The station debuted on January 4, 2021 and serves the city of Milwaukee as well as its surrounding communities with local news, entertainment, and community affairs programming seven days a week. The station was built to uplift the voices in the Black community, sharing their stories, ideas and experiences following the George Floyd incident and protests. The station produces a tapestry of content for fans and advertising opportunities for partners that truly represents the Black experience in our city.” The station was honored with a 2022 Anthem Award (from the creators of the Webby Awards) in the Diversity, Equity, Inclusion and Corporate Responsibility category. Hosts on the station have interviewed notable guests including Vice President Kamala Harris, U.S. Senator Cory Booker, Wisconsin Governor Tony Evers, musicians Jennifer Hudson and Mary J. Blige, and many more.

Industry News

CB Cotton Joins FOX News Channel as Correspondent

By TALKERS | by TALKERS

Journalist CB Cotton joins FOX News Channel as a New York-based correspondent covering breaking news from the network’s headquarters. Cotton has been serving as a reporter for ABC affiliate KMGH-TV, Denver, Colorado where she was the station’s lead night side reporter focused on crime, justice, and law enforcement. During her tenure, she covered the city’s breaking news stories, including the Boulder King Soopers supermarket shooting and the December 2021 Marshall fire. She has also reported on alleged police misconduct, such as the violent arrest of Kyle Vinson in Aurora, the controversial apprehension of then-75-year-old Karen Garner in 2020 and the fallout surrounding the death of Elijah McClain following his 2019 arrest. Cotton holds a Bachelor of Arts degree in broadcast and electronic journalism from UNC-Chapel Hill. She is professionally fluent in Spanish and is a member of the National Association of Black Journalists and the National Press Photographers Association.

Industry Views

Monday Memo: “Try this…”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

 “What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

 That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”


We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

By TALKERS | by TALKERS

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

By TALKERS | by TALKERS

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Four

By TALKERS | by TALKERS

Holiday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).   

AUSTIN

News/Talk: Waterloo Media Group KLBJ-AM “News Radio” 4.7 – 4.4, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.3 – 2.1, -.2, flat at #17

Public Radio News/Talk: University of Texas-owned KUT 5.7 – 5.2, -.5, third to fourth

Number One 6+: Audacy adult contemporary KKMJ, second month in a row, 9.0 – 10.7, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKMJ (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KLZT (-1.7)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 10.4, +1.2, first to second

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .2, -.1, #23 to #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.9, +1.2, #13 to #8 and co-owned WCMC-HD2 flat at .3, #23 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.2 – 9.2, +1.0, second to fourth

Number One 6+: Capitol Broadcasting adult contemporary WRAL, first month, 6.9 – 11.6, +4.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRAL (+4.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WRDU (-.4)

Note: Seven (7) Curtis Media Group-owned stations that appeared in the December 2022 top twenty are no longer subscribers and are unlisted in “Holiday” 2022. In addition to news/talk WPTF (#18 in December 2022), the others are: classic hits-oldies WKIX-FM (#5); adult hits WBBB (#7); country WQDR-FM (#8); classic hits-oldies WKIX-AM (#15); CHR WPLW (#15); and regional Mexican WYMY (#15).

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.1 – 5.7, -1.4, repeats in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.7 – 3.3, -.4, #11 to #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .4, -.3, #18 to #19

Audacy’s WXNT “CBS Sports 1430” .3 – .4, +.1, #21 to #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.4 – 4.0, -.4, anchored at #9

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 11.5 – 17.1, +5.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WYXB (+5.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WJJK (-1.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.9 – 8.8, -1.1, first to third

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.6 – 6.2, -.4, locked in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 2.4 – 1.6, -.8, #14 to #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.1 – 3.3, -.8, #10 to #11

Number One 6+: iHeartMedia classic hits-oldies WRIT, first month, 8.3 – 11.2, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WRIT (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “SuperTalk 99.7” 4.4 – 4.9, +.5, eighth to seventh

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.2, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 7.3 – 6.6, -.7, third to fourth

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.4 – 1.1, -.3, #15 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.0 – 2.6, -1.4, #10 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 11.9 – 14.4, +2.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WJXA (+2.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WPLN-FM (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.3 – 4.5, -.8, fifth to seventh

iHeartMedia-owned WHJJ “News Radio 920” flat at .5, continues at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.5 – 4.0, -.5, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.8 – 2.2, -.6, remains at #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.5 – 3.3, -.2, repeats in ninth-place

Rhode Island Public Radio’s WNPN 2.9 – 2.6, -.3, stays at #10

Number One 6+: Cumulus Media adult contemporary WWLI, third month in succession, 10.5 – 16.9, +6.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWLI (+6.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): CHR WPRO-FM and country WCTK (-1.4)

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 4.4 – 2.8, -1.6, #7 to #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.5 – .8, -.7, #17 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” flat at 1.6, #16 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy adult contemporary WWDE, second month in a row, 10.2 – 14.4, +4.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWDE (+4.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WNIS (-1.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.9 – 6.1 -.8, fourth to fifth

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .3 – .6, +.3, #21 to #19

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 2.8, -.2, locked at #11

Number One 6+: Renda adult contemporary WEJZ, second consecutive month, 14.0 – 18.1, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WEJZ (+4.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country WQIK (-1.9)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.7, -.4, repeats in tenth-place and cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, flat at #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 – 1.0, +.1, anchored at #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .8 – 1.1, +.3, #16 to #13

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, remains at #19

Public Radio News/Talk: Dade County School Board’s flat at 3.2, carries on at #7

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.0 – 7.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WOLL (+1.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WAYF (-1.3)

Note: Hubbard Broadcasting hot AC WRMF had been #1 the past 12 months

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 3.2, -1.5, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.5 – 2.6, +.1, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.3, -.6, flat at #13

Number One 6+: iHeartMedia adult contemporary WMAG, second month in a row, 12.8 – 17.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMAG (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WPTI (-1.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.7 – 2.6, -.1, remains at #13

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” 1.9 – 2.1, +.2, continues at #15

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.6, -.2, repeats in ninth-place

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.3 – 1.1, -.2, #18 to #17

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 13th successive month, 11.7 – 13.2, +1.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban contemporary WHRK (+1.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: urban contemporary KXHT (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.6 – 5.1, -.5, fifth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at 1.0, stays at #17

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

WTIC-AM’s internet stream steady at .2, #21 to #20

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.8 – 2.0, +.2, #14 to #13

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 7.0 – 5.7, -1.3, third to fifth

New England Public Media’s WFCR unchanged at .4, #20 to #18 and WFCR’s internet stream .2, #20 (did not appear in the December 2022 sweep)

Number One 6+: Audacy adult contemporary WRCH, 35th month in a row, 15.0 – 15.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRCH (+.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WNPR (-1.3)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry Views

Remaining Optimistic About Radio

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

By TALKERS | by TALKERS

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.

Industry Views

Dr. Murray Sabrin Guests on Harrison Podcast

By TALKERS | by TALKERS

One of the most prolific talk radio interviewees of the past three decades, Murray Sabrin, Ph.D. is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sabrin is professor emeritus of finance at Ramapo College of New Jersey.  Sabrin, who made New Jersey political history in 1997 for his groundbreaking third-party gubernatorial candidacy as the Libertarian Party nominee, is widely recognized as one of America’s leading voices on libertarian ideology. Harrison and Sabrin take a deep-dive into the ongoing problems of our times – inflation, health care, endless wars, excessive taxation, illegal immigration, and the alleged erosion of civil liberties under the crushing overreach of big government. Harrison, a First Amendment advocate who maintains a neutral partisan philosophy, says, “Libertarianism is an ideology with which I do not necessarily fully agree in terms of practical application – but one that I support as a guideline to keeping the unwieldy task of running 21st century America within the compass direction and spirit intended by the Founding Fathers.” Harrison wrote the foreword in Sabrin’s latest Amazon paperback best-seller, From Immigrant to Public Intellectual: An American Story (Talkers Books, 2022). The book follows Sabrin’s rise as an immigrant child with humble beginnings to forge a stellar career as an educator, author, history-making third party political candidate and media influencer. To listen to the podcast in its entirety, please click here.

Industry News

NYC TV Personality Ernie Anastos to Host Feature for 77WABC

By TALKERS | by TALKERS

 New York City television personality Ernie Anastos is joining Red Apple Media’s WABC-AM, New York to host the two-minute daily feature “Positively Ernie with Ernie Anastos” that will air in morning and afternoon drive, beginning today (1/9). The station says, “Focusing on a different topic every day, Anastos takes a look at the positive outcome of the stories that shape our world, including current events, social changes, new trends, life challenges, work, home, and lifestyle.” Red Apple Media CEO John Catsimatidis comments, “Everybody knows Ernie’s smiling face, friendly voice, and reputation as a top journalist in this great city. Now, Ernie is taking another look at our world and bringing us an opportunity to see the positive side of things.I’m delighted to welcome Ernie to
77 WABC where he will certainly attract many of his TV fans and radio listeners.” Anastos states, “It’s the right time. We always hear the bad and not often the good that comes out of the news. My passion has always been to inform, educate and inspire. I’m looking forward to sharing an uplifting take on the news with 77 WABC Radio listeners.” Anastos has served as a news anchor at WABC-TV, WCBS-TV, and WNYW-TV.

Industry Views

Post CES: Technology Trends Update

By TALKERS | by TALKERS

By Holland Cooke
Consultant

What a week! And what it all means to radio? Simple. Matter-enough to earn a place on the landscape described by Consumer Technology Association VP/research Steve Koenig. This briefing alone was worth the trip. My short-version notes of six bases he tagged…

Enterprise Technology Innovation

  • “Stubborn inflation and rising interest rates.” Yet, historically…
  • Tough times yield innovation, much of which “comes from the smallest startups.” During The Great Recession of 2008-2009, we got 4G mobile broadband, smartphones, and tablets and notebook computers. As a 2023 recession looms: 5G, autonomous systems, connected intelligence, quantum computing.
  • 5G is “upgrading the global economy.”
  • While “supply chains remain vulnerable, chip inventories are rising.”

Metaverse/Web 3.0

  • “The Metaverse is closer than you think. It’s the next generation of the Internet.”
  • “Like the internet in the 1990s, a real trend,” not just the crude video game graphics we’ve seen in Meta’s rollout.
  • Think “shared experiences,” not hard to conceptualize after two years of Zoom.

 

Click here to read more of this story…

Industry News

KTRH, Houston “The Garden Line” Host Randy Lemmon Dies at 61

By TALKERS | by TALKERS

Longtime KTRH, Houston garden show host Randy Lemmon died on Wednesday (1/4) at Mt. Sinai Hospital in New York City from complications after suffering a stroke. This is a photo of the late Randy Lemmon. The iHeartMedia station says that Lemmon hosted “The Garden Line” program on the station for more than 25 years. “In what he called the ‘most-listened-to garden show in the country,’ he was faithfully followed by serious landscapers as well as the weekend gardener as he shared his enthusiasm and advice about lawns, gardens and outdoor living. He was a go-to expert when climate issues became serious or dangerous to the public such as during hurricanes and deep freezes.” Prior to hosting his radio show, Lemmon served as a television and radio producer for the Texas Farm Bureau. He then spent nearly a decade at his alma mater – Texas A&M University – producing news and commentary for an agricultural network he created with the College of Agriculture. iHeartMedia Houston director of AM programming Bryan Erickson tells TALKERS, “Randy had an unbridled passion for being on the radio and for helping people with their gardening issues. We should all be so fortunate to do something in life that brings us such joy. He will be missed.”

Industry Views

CES2023: Outlandish, Literally

By TALKERS | by TALKERS


By Holland Cooke
Consultant

When I say “Hyundai,” you think “car.” But Hyundai Heavy Industries is the world’s largest shipbuilding conglomerate, and they’re here to unveil “Ocean Transformation” strategies to change the way we utilize the sea and marine ecosystem. They’re showing off large replicas of unmanned “future ships” they say will be safer and more economical.

The Dutch company RanMarine Technology – a CES Innovation Award winner – introduces “MegaShark, the Trash Collection Catamaran,” which will bite-into some 200 million metric tons of plastic already in the oceans. We are seeing underwater robots, and we’re hearing about plans to expand living space to the ocean and generate energy there.

 

Legacy Media Disrupted

At CES2004, former radio mogul Mel Karmazin took over Sirius Satellite Radio, eventually merged with XM. Napster came-and-went. And with Amazon Music, Apple Music, Pandora, Spotify, YouTube and others now such faves, I feel lots more comfortable working in news/talk/sports radio than I would in music FM. It could be worse. I used to work at USA Today. The very term “newspaper” now sounds antique.

Don’t take it personally. Kindle and other e-readers disrupted books. The digital camera disrupted film. Enabled by 4G, Uber and Lyft disrupted the taxi industry. What will 5G bring? Stay tuned.

Glass-half-empty: “obsolescence.” Glass-half-full: “disruption,” which CES celebrates each year. And as I and TALKERS publisher Michael Harrison have been preaching to anyone-willing-to-listen for the last several decades, the skill set you acquired to do broadcast radio will advantage you in many other media.

 

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial.

Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio

Industry Views

CES2023: Introducing Smellovision and Other Delights

By TALKERS | by TALKERS

 
By Holland Cooke
Consultant

A week ago, air travel was pretty much an oxymoron. But Southwest got me here just fine, and some hundred thousand other tech buffs are also inbound. Consumer technology is a half-TRILLION-dollar business here in the USA alone. And for those of us in 100-year-old broadcast radio, what’s here is both exciting and humbling.

Media threat assessment

The Daily Mail reports: “BBC could turn OFF its TV and radio channels within a decade.” Its director says they’re “planning for an online-only future beyond 2030.”

“TV” had already morphed into “video” – and “radio” to “audio” – before the pandemic shutdown, which accelerated lots of other trends-already-in-motion.

– Like radio broadcasters, many others are in permanent work-at-home mode, a body blow to “morning drive.”  Among conference sessions here: “Metaverse Meets Office Space.”

– As shopping moves from brick-and-mortar to e-commerce, local retailers need local radio more than ever. The shopping malls that haven’t yet closed are being repurposed into “mixed-use retail/residential” and community colleges and healthcare facilities and other second acts.

– So, yuh, I’m here, to learn how new hardware and software are accommodating listeners’ changing media consumption preferences. And I am encouraged to encounter others (too few) from the radio family who are here too.

Among new media I’m eager to see – and get a whiff of – is “AromaPlayer®, the only system capable of adding scent to your videos.” Yes, smellovision.

Who’s hungry?

Increasingly, everyone. With climate change and population growth challenging our future food supply, CES has scheduled presentations on “Reinventing the Food System for a 10 Billion Person Planet” and “Scaling Towards a Trillion Dollar Alternative Protein Industry” and there’s even “Meals on Mars: The Race to Create Food in Space.”

And why should Elon Musk and Jeff Bezos and Richard Branson have all the fun? There’s a session on “Investing In Space.”

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial. If you can sell a local sponsorship, keep the money.

 Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

About TALKERS

By TALKERS | by TALKERS

TALKERS (commonly referred to as “TALKERS magazine”) is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week as it initially focused on news/talk, all news, all sports, and a variety of spoken work genres emerging on the radio dial. As technology and media trends evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk content distributed digitally, via satellite and on cable television.

TALKERS was launched as a print publication during the Summer of 1990 by its founder Michael Harrison, a multi-format radio broadcasting innovator and industry trade journalist who has been at the center of many of the exciting pop radio revolutions of the past half-century, both on air and behind the scenes.

TALKERS is published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry leaders, advertising sales trends and fast-breaking developments in technology.

TALKERS also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS research as a guideline to see where they fit into the industry landscape, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business. Hardly a week goes by in which TALKERS is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk media specifically.

According to TALKERS publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes its many sub-formats – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS has an international readership in the English-speaking world that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States. And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the third decade of the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive print, audio and video interviews with some of the nation’s most important newsmakers. These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 25th consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in digital-era America!

The TALKERS Staff

TALKERS was founded in 1990 by Michael Harrison, who serves as its editor and publisher. The Magazine is published by Goodphone Communications, Inc.

Editorial and business operations are led by Kevin Casey, vice president and executive editor; Matthew B. Harrison, vice president and associate publisher; Barbara Kurland, executive assistant to the publisher and business manager; David Bernstein, general manager of broadcast operations; and Steven J.J. Weisman, legal editor.

Full contact details for the TALKERS staff appear on the contact page.

Features

Remembering Overnight Sensation Jim Bohannon

By Editor | by Editor

By Mike Kinosian
TALKERS magazine
Managing Editor

 

LOS ANGELES — Talk radio’s tightknit community is reeling as it mourns the passing of one of the format’s genuine iconic stalwarts, Jim Bohannon, who has died at the age of 78.

“Class act” epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following.

(more…)

Ratings Takeaways

October 2022 PPM Ratings Takeaways – Part Four

By Editor | by Editor

October 2022 PPM Data – Information for the October 2022 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s October 2022 sweep covered September 15 – October 12.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2022 – October 2022 (6+).

The NHL season began October 7; NHL and NFL flagships are noted where applicable.

AUSTIN

News/Talk: Waterloo Media-operated KLBJ-AM “News Radio” 4.2 – 4.9, +.7, eighth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.5 – 2.9, +.4, #16 to #14

Public Radio News/Talk: University of Texas-owned KUT 5.7 – 5.9, +.2, third to second

Number One 6+: Waterloo Media-operated adult hits KBPA, tenth month in a row, 9.8 – 10.6, +.8

Largest 6+ September 2022 – October 2022 Increase: hot AC KGSR (+1.1)

Largest 6+ September 2022 – October 2022 Decrease: country KASE (-1.4)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.8 – 9.1, +.3, first

Curtis Media Group-owned WPTF “News Radio 680” 1.9 – 1.8, -.1, repeats at #15

News: None in the top twenty

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.0 – 2.5, +.5, #13 to #12

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.4 – 7.9, +.5, anchored in the runner-up slot

Number One 6+: news/talk WTKK, second month in a row, 8.8 – 9.1, +.3

Largest 6+ September 2022 – October 2022 Increase: urban AC WQOK (+.8)

Largest 6+ September 2022 – October 2022 Decrease: adult contemporary WRAL (-1.1)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 9.9 – 8.8, -1.1, continues in the runner-up slot

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 2.2 – 2.5, +.3, repeats at #12

iHeartMedia’s WNDE “Fox Sports 1260” .3 – .5, +.2, #20 to #19

Audacy’s WXNT “CBS Sports 1430” .5, #19 (did not appear in September 2022)

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.1 – 3.9, -.2, stays in tenth-place

Number One 6+: Cumulus Media classic hits-oldies WJJK, tenth successive month, 11.2 – 12.0, +.8

Largest 6+ September 2022 – October 2022 Increase: rhythmic CHR WHHH (+1.4)

Largest 6+ September 2022 – October 2022 Decrease (Tie): news/talk WIBC and jazz-classical WICR (-1.1)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.6 – 10.6, +1.0 second to first

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” 10.0 – 8.1, -1.9, first to fourth

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.3 – 2.1, +.8, #15 to #14

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.2 – 1.1, -.1, repeats at #16

iHeartMedia’s WOKY “The Big 920” .6 – .8, +.2, #22 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM flat at 4.1, ninth to tenth

Wisconsin Educational Communications Board’s WHAD 1.0 – .8, -.2, #17 to #18

Number One 6+: news/talk WISN, first month, 9.6 – 10.6, +1.0

Largest 6+ September 2022 – October 2022 Increase: rock WHQG (+1.3)

Largest 6+ September 2022 – October 2022 Decrease: news/talk WTMJ (-1.9)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 5.9 – 5.0, -.9, sixth to ninth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.6 – 1.5, -.1, repeats at #16

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 6.1 – 7.9, +1.8, fifth to second

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) .9 – 1.2, +.3, steady at #19

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 5.4 – 4.3, -1.1, #9 to #11

Number One 6+: Midwest Communications adult hits WCJK, tenth month in a row, 9.0 – 8.3, -.7

Largest 6+ September 2022 – October 2022 Increase: sports talk WGFX (+1.8)

Largest 6+ September 2022 – October 2022 Decrease: public radio news/talk WPLN-FM (-1.1)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.5 – 6.4, +.9, sixth to fifth

iHeartMedia-owned WHJJ “News Radio 920” flat at .4, unchanged at #16

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, New England Patriots) 3.7 – 4.7, +1.0, eighth to seventh

Audacy’s WVEI “Sports Radio 103.7” 3.2 – 2.7, -.5, ninth to tenth

Cumulus Media’s WPRV “790 The Score” flat at .1, #21 to #20

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 2.7 – 3.1, +.4, #11 to #9

Rhode Island Public Radio’s WNPN 2.8 – 2.6, -.2, #10 to #11

Number One 6+: iHeartMedia rock WHJY, ninth straight month, 9.8 – 8.7, -1.1

Largest 6+ September 2022 – October 2022 Increase: classic hits-oldies WNBH (+1.7)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies WWBB (-1.2)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 4.1 – 5.0, +.9, ninth to seventh

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .6 – .4, -.2, repeats at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.9 – 2.3, +.4, #15 to #14

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, tenth month in succession, 9.2 – 9.7, +.5

Largest 6+ September 2022 – October 2022 Increase: urban contemporary WOWI (+2.2)*

Largest 6+ September 2022 – October 2022 Decrease: adult hits WNOB (-1.3)

*Represents the largest September 2022 – October 2022 increase (6+) of any station from these 12 PPM-markets

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.8 – 7.9 +.1, fourth to third

News: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 2.5 – 3.0, +.5, continues at #11

Number One 6+: iHeartMedia country WQIK, fourth consecutive month, 11.5 – 10.6, -.9

Largest 6+ September 2022 – October 2022 Increase:  gospel WKSL-HD3 (+.8)

Largest 6+ September 2022 – October 2022 Decrease: country WQIK (-.9)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.2 – 2.3 +.1, eighth to ninth and cluster-mate WJNO “News Radio 1290” flat at 1.3,  #11 to #12

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 – .6, -.3, #14 to #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .5 – .6, +.1, #16 to #15

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, repeats at #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.8 – 3.4, -.4, anchored in seventh-place

Number One 6+: Hubbard Broadcasting hot AC WRMF, tenth month in succession, 10.5 – 8.9, -1.6

Largest 6+ September 2022 – October 2022 Increase: contemporary Christian WAYF (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: hot AC WRMF (-1.6)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.8 – 5.0, +.2, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.5, -.1, flat at #12

University of North Carolina at Chapel Hill-owned WUNC 1.7 – 1.8, +.1, stays at #14

Number One 6+: Audacy urban AC WQMG, tenth month in a row, 10.9 – 11.0, +.1

Largest 6+ September 2022 – October 2022 Increase: adult hits WSMW (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: classic rock WKRR (-1.0)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.3 – 3.0, -.3, #11 to #13

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” 1.0 – 1.3, +.3, #19 to #17

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 3.0 – 3.4, +.4, #13 to #12 and WMFS’ internet stream .3 – .4, +.1, #20 to #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.2 – 1.5, +.3, repeats at #16

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, tenth successive month, 16.7 – 12.5, -4.2

Largest 6+ September 2022 – October 2022 Increase: hot AC WMC-FM (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: urban-rhythmic oldies WRBO (-4.2)**

**Represents the largest September 2022 – October 2022 decrease (6+) of any station from all 48 PPM-markets

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 3.6 – 4.7, +1.1, ninth to eighth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at 1.0, #14 to #15

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” steady at .2, repeats at #20

Audacy-owned WTIC-AM’s internet stream unchanged at .2, stays at #20

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.0- 1.4, +.4, continues at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 8.5 – 6.1, -2.4, third to fifth

New England Public Media’s WFCR .2 – .4, +.2, #20 to #19

Number One 6+: Audacy adult contemporary WRCH, 32nd month in a row, 12.1 – 11.2, -.9

Largest 6+ September 2022 – October 2022 Increase (Tie): country WWYZ and news/talk WTIC-AM (+1.1)

Largest 6+ September 2022 – October 2022 Decrease: public radio news/talk WNPR (-2.4)

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Front Page News Industry News

Thursday, November 3, 2022

By Editor | by Editor

Urban One Net Revenue Up 8.9% in Q3 of 2022. The company issues its third quarter 2022 financial data and reports net revenue of approximately $121.4 million, an increase of 8.9% from the same period in 2021. Urban One reports net income of approximately $4.2 million compared to the net income of $13.9 million it reported in the third quarter of 2021. The company says broadcast and digital operating income was approximately $50.8 million, an increase of 3.5% over the same period in 2021. Urban One CEO and president Alfred C. Liggins, III says, “Q3 was another very solid quarter, during which we grew both revenues and Adjusted EBITDA. Following a soft July for radio advertising, August and September rebounded and we finished the quarter +1.4% on a same station basis, and -1.3% excluding political. Same station radio pacings for Q4 excluding digital are currently +16.0% including political and +0.1% excluding political. Layering in the recent Indianapolis acquisition should push radio revenues to a double-digit percentage increase for Q4. Political spending has steadily gathered momentum, and we anticipate net political advertising revenues to be between $12-$13 million, of which radio is $9-$10 million, which is significantly ahead of both our budget and the 2018 cycle. Our cable TV business had another successful broadcast upfront season, and we were able to increase both our CPM’s and total dollars committed. Our Digital segment posted growth of approximately 40% in both revenue and Adjusted EBITDA as demand for our audience and digital products remained strong. Our liquidity and leverage profile remained robust, and we continued to opportunistically repurchase our 7.375% bonds in the open market.”

Saga Communications’ Third Quarter 2022 Net Revenue Rises 3.9%. Third quarter 2022 financial results for Saga Communications, Inc. reveal net revenue of $30 million – and increase of 3.9% over the same period in 2021. Station operating expense increased 2.8% for the quarter to $22.3 million compared to the same period last year. For Q3 of this year, station operating income increased 4.1% to $8.9 million, and operating income was $1.1 million compared to $4.6 million for the same quarter last year. Free cash flow was $1.6 million for the quarter compared to $4.0 million for the same period last year. Saga reports a net loss of $104,000 for the quarter compared to net income of $3.5 million for the third quarter last year. The company says, “Despite strong underlying performance the results were impacted by one-time payments related to the passing of our founder Ed Christian. As a result, the company is required to make several payments to his estate as outlined in his employment agreement. These expenses were accrued as of September 30, 2022 increasing the reported corporate general and administrative expense line item by $3.8 million for both the quarter and nine-month period ended September 30, 2022. Without these expenses operating income would have increased 5.8% to $4.9 million, free cash flow would have increased 36.5% to $5.4 million and net income would have increased 7.9% to $3.7 million.” Saga’s balance sheet reflects $58.3 million in cash and short-term investments as of September 30, 2022 and $45.3 million as of October 31, 2022.

Round Three of October PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s October 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s October 2022 sweep covered September 15 – October 12. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM drops 1.1 shares to finish with a 7.3 share (6+, weekly AQH share) but remains ranked #4 in the market, while iHeartMedia’s crosstown news/talk KEX adds four-tenths to wrap the survey with a 3.9 share that lifts it to the #9 rank. iHeartMedia’s news/talk WOAI, San Antonio stays ranked #10 after dipping three-tenths for a 3.6 share, while Alpha Media’s crosstown news/talk KTSA sheds one-tenth for a 3.3 share finish and falls to the #12 rank in the market. In Salt Lake City, iHeartMedia’s news/talk KNRS-AM/FM puts up seven-tenths for a 12.3 share that cements its #1 rank as Bonneville’s crosstown news/talk KSL-AM/FM adds six-tenths for a 7.3 share finish that puts it in the #2 slot. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds) here.

Andrew Colton to Host Mornings on WIOD, Miami. Taking over for longtime South Florida broadcasting legend Jimmy Cefalo on January 9, 2023 as host of the morning program on iHeartMedia’s WIOD “NewsRadio 610 AM” is Andrew Colton. He comes to iHeartMedia from his most recent work as CEO of Colton Legal Media Worldwide. He’s also been an award-winning national correspondent for ABC News, CBS Newspath, and hosted the nationally syndicated “Wall Street Journal This Morning” program. Cefalo will continue to provide commentary on WIOD as well as his role as play-by-play announcer for the Miami Dolphins. “South Florida First News with Andrew Colton” will include veteran news anchor Nathalie Rodriguez, William Althoff with more news and sports, Doug Lindsay with traffic and the Weather Channel’s Ray Stagich. Vice president of news and AM programming Florida Region and iHeartMedia NTS brand coordinator Grace Blazer says, “Jimmy and Andrew both share a passion for news, information, commonsense, and our South Florida lifestyle. We are excited and fortunate to have Andrew Colton continue WIOD’s spoken-word tradition and digital expansion.”

Philadelphia Sports Radio Broadcasters Honored with Hall of Fame Inductions. Two Audacy Philadelphia sports radio personalities are being recognized for their contributions to the Philadelphia sports media landscape. Longtime WIP radio host Howard Eskin is being inducted into the Philadelphia Sports Hall of Fame on November 3. Eskin says, “It’s an honor to be selected and to be in such great company – really overwhelming. They say do what you love and you’ll never work a day in your life. As hard as I work, I have to admit, it is a labor of love.” Al Morganti, co-host of WIP’s morning show, is being honored by the Hockey Hall of Fame and will receive the Elmer Ferguson Memorial Award for excellence in hockey journalism. Morganti comments, “It’s the honor of a lifetime to be inducted in the Hockey Hall of Fame, and a huge part of any success I have had is because of the fans of Philadelphia. Having been on WIP for so many years and working at the Philadelphia Inquirer, I can attest that the emotional investment Philadelphia fans make to their teams makes everyone raise their game. Thank you!”

TALKERS News Notes. Legendary college basketball coach Mike Krzyzewski and SiriusXM ink a multi-year agreement for Krzyzewski to continue hosting his exclusive weekly SiriusXM show, “Basketball and Beyond with Coach K.” Krzyzewski has been hosting the show since 2005 and today (11/3) the first episode of the show’s 18th season drops. Krzyzewski says, “This will be the first fall in nearly 50 years that I’m not on the sidelines, and I’m so pleased to extend my long relationship with SiriusXM and continue hosting ‘Basketball and Beyond.’ Having the creative freedom to do a really unique show has been incredibly important and rewarding to me. I can be a part of the national conversation on basketball, while also exploring interesting topics with a variety of guests who make an impact far beyond the basketball court.”…..Red Apple Audio Networks announces it is signing 17 stations to its affiliate roster, including 11 Saga Communications stations. The newly added stations are carrying shows hosted by Larry Kudlow, Rudy Giuliani, and Judge Jeanine Pirro, as well as Frank Morano, host of “The Other Side of Midnight.”…..Compass Media Networks partners with Wisebuddah and its sister company imager – European providers of sonic branding, radio imaging and jingles. The London-based companies currently curate the sound of BBC Radio 1, BBC Radio 2, Bauer Media and Virgin Radio alongside dozens of radio stations (iHeartMedia, Alpha Media Group) in the United States.

Midterms/Trump in 2024, The Economy/Fed Rate Hike, Elon Musk’s Twitter, Russia-Ukraine War, and Pelosi Attack Aftermath Among Top News/Talk Stories Yesterday (11/2). The campaigning ahead of the November 8 midterm elections and expectations that former President Donald Trump will announce his 2024 presidential campaign shortly thereafter; the state of the U.S. economy and the Fed’s decision to hike interest rates again; the spate of celebs claiming they are leaving Twitter as a result of Elon Musk’s taking ownership of the social media platform; Russia’s war on Ukraine and its relationship with Iran, North Korea and China; and the conspiracy theories surrounding the attack on Paul Pelosi were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.