Industry News

TALKERS News Notes

Salem Media Group is promoting its planned coverage of the booking of former President Donald Trump in Manhattan today (4/4). Salem Radio Network talk personality Mike Gallagher leads the Special Report coverage streaming on the Salem News Channel at 2:00 pm ET.

Edison Research, in partnership with NPR, is presenting a webinar on April 13 at 2:00 pm ET titled, “Hit Play, Boomer! Podcasting’s Age 55+ Opportunity.” Edison says, “Forty-two percent of Baby Boomers in the U.S. – those age 55+ – have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.”

The National Association of Broadcasters announces its new campaign highlighting the importance of AM radio in the car for news, community engagement, entertainment and vital public safety information. The campaign includes a website with a grassroots call to action and new tools for stations to highlight the importance of AM radio. This campaign is being launched as some automakers have stripped AM radio out of certain vehicle models.

Industry News

AWMF Announces 2023 Gracie Award Winners

The Alliance for Women in Media Foundation (AWMF) announces the winners of the 48th Annual Gracie Awards that recognize outstanding programming and individual achievement created by women, for women, and about women in all facets of media in news and entertainment. Winners will be honored at a gala event on May 23 at the Beverly Wilshire in Los Angeles. The local and student award-winners will be recognized at the Gracie Awards Luncheon on June 20 at Cipriani in New York. AWMF president Becky Brooks says, “As we close out Women’s History Month, it is important to remember the legacy of Gracie Allen, the inspiration behind these esteemed awards. This year’s recipients exemplify Gracie Allen’s spirit through their exceptional talent, innovation, and vision. Their steadfast dedication to their craft and their tenacious resolve to break boundaries serve as a compelling testament to the essential role women play in molding the cultural landscape. We eagerly anticipate celebrating their outstanding accomplishments.” Winners in the radio category (national and local) in commercial news or talk formats include: Jai Kershner, “Good Day Show,” Outstanding News Anchor; Mandy Connell, iHeartMedia, Host Non‐Morning Drive; Christina Musson, KMJ AM/FM Fresno, Co‐host (Talk/Personality) Small/Medium Market; Marcy Williams, WSB-AM/WSBB-FM, Atlanta, Outstanding News Reporter; “Talking Golf with Ann Liguori,” WFAN, New York, Talk Show ‐ Sports; and “The Gee and Ursula Show,” KIRO-FM,  Seattle, Talk Show ‐ Talk. See the complete list of winners here.

Industry News

WFLA, Tampa Dismisses Jack Harris

In what is a shocker for news/talk radio listeners in Tampa, longtime WFLA morning drive personality Jack Harris has been let go from the station. The Tampa Bay Times reports the change at the iHeartMedia station, quoting Harris, who told the paper, “After I signed off from my show at 7:00 am today, iHeartRadio bosses told me that they were cutting back on expenses and had to let me go. I didn’t think I was that big of a burden on them. I was making a seventh of what I made three or four years ago.” As is often the case when a host is let go, they wish they’d had a chance to say good-bye and Harris is no different. He says he’d liked to have said thanks. “Just tell them that they have been great to me over the years. They are what I will miss most.” Harris had been hosting the first two hours of morning drive – from 5:00 am to 7:00 am. “The Ryan Gorman Show” had been airing from 7:00 am to 10:00 am but will absorb the early hours and shift to the 5:00 am to 9:00 am daypart. Harris and the late Ted Webb co-hosted “AM Tampa Bay” for almost 30 years. About his future, the 81-year-old Harris says, “I might look for part-time work on the radio somewhere. Or maybe I will retire. I am an old geezer, after all.” Read the Times story here.

Industry News

TALKERS News Notes

— FOX Sports Radio’s Rob Parker, host of the nationally syndicated program “The Odd Couple with Chris Broussard & Rob Parker” – and founder/editor-in-chief of MLBbro.com, announces the launch of “The MLBbro Show Podcast – The Mixtape.” The new podcast is an extension of MLBbro.com, a website produced in partnership with Major League Baseball to chronicle the paths of Black and brown professional baseball players from the past and present. The show is hosted by MLBbro.com’s vice president of operations JR Gamble, who has covered Major League Baseball for more than two decades. Parker, along with MLBbro.com editors and writers David Grubb, Mark Gray, Christian Crittenden and Justin Petrille, will also contribute to the podcast.

— SiriusXM announces its extensive broadcast plans for Masters week (April 1-9) as exclusive audio broadcaster for the PGA golf tournament. SiriusXM president and chief content officer Scott Greenstein says, “We are honored and excited to again deliver our subscribers comprehensive coverage of one of the best weeks in all of sports. Our excellent broadcast team will bring listeners inside the ropes from the first tee shot on Thursday through the final putt on Sunday. Throughout the week we’ll celebrate the great history and traditions of the Masters, and fans will get great insight into today’s competitors, as well as the legendary players from Masters past.”

Industry News

TALKERS News Notes

Today and tomorrow (3/28-29) the John Fredericks Media Network, Steve Bannon’s “War Room,” and Real America’s Voice are teaming up to conduct a live, two-day town hall meeting for residents of East Palestine, Ohio to tell their stories about the aftermath of the toxic train derailment that’s affected their lives on the air. The town halls take place today (3/28) from 6:00 am to 7:00 pm and Wednesday (3/29) from 6:00 am to 12:00 noon at The Original Road House in East Palestine.

Audacy’s Cadence13 Studios announces a partnership with Emmy and Golden Globe Award-winning writer, actress, producer and director Amy Poehler’s Paper Kite Productions – the production company behind shows including “Russian Doll,” “Broad City,” and “Harlem” – for a 30-episode comedy franchise featuring stories that parody and pay homage to popular themes in the podcast space. The franchise will be broken out into three seasons of 10 episodes. Each will focus on a central character and distinct theme; however, characters will make crossover appearances across stories and seasons.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Four

February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.1 – 5.5, +.4, anchored in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” 2.1 – 1.9, -.2, flat at #19

Public Radio News/Talk: University of Texas’ KUT 5.3 – 5.6, +.3, remains in fourth-place

Number One 6+: Waterloo Media Group adult hits KBPA, second month in succession, 9.9 – 9.6, -.3

Largest 6+ January 2023 – February 2023 Increase: hot AC KAMX (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: regional Mexican KLQB (-1.0)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.0, -.3, locked in second-place

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8 – 2.4, +.6, #16 to #14

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 2.7, -.4, repeats at #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.3 – 7.4, -.9, second to third

Number One 6+: Urban One urban AC WFXC, second straight month, 8.5 – 10.5, +2.0

Largest 6+ January 2023 – February 2023 Increase: urban AC WFXC (+2.0)

Largest 6+ January 2023 – February 2023 Decrease: gospel WNNL (-1.1)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.2 – 8.0, +.8, carries on in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 3.0 – 2.9, -.1, locked at #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .5, -.2, #18 to #19

Audacy’s WXNT “CBS Sports 1430” flat at .4, #21 to #20

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.3 – 4.8, +.5, tenth to eighth

Number One 6+: Cumulus Media classic hits-oldies WJJK, second month in a row, 10.4  – 9.2, -1.2 and Urban One adult contemporary WYXB, first month, 9.3 – 9.2, -.1

Largest 6+ January 2023 – February 2023 Increase: news/talk WIBC (+.8)

Largest 6+ January 2023 – February 2023 Decrease: country WLHK (-1.4)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.6 – 9.8, +.2, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 7.5 – 7.0, -.5, fifth to fourth

News: None in the top twenty

Sports Talk: Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.1, #16 to #15

iHeartMedia’s WRNW “97.3 The Game” 1.7 – 1.0, -.7, #15 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.5 – 3.9, -.6, #7 to #11

Wisconsin Educational Communications Board’s WHAD unchanged at 1.1, #16 to #15

Number One 6+: news/talk WISN, second successive month, 9.6 – 9.8, +.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WLDB (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: country WMIL (-1.2)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.2 – 6.6, +.4, sixth to fourth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.1, +.1, #19 to #18

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 5.5 – 4.4, -1.1, seventh to eighth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.2 – 1.1, -.1, locked at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.8 – 3.0, -.8, #10 to #12

Number One 6+: Midwest Communications adult contemporary WJXA, first month, 7.5 – 14.3, +6.8

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WJXA (+6.8)*

Largest 6+ January 2023 – February 2023 Decrease: urban contemporary WUBT (-1.8)

*Represents the largest January 2023 – February 2023 increase (6+) of any station from the 48 PPM-markets

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.0 – 4.9, -.1, anchored in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” flat at .4, repeats at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 4.2 – 3.8, -.4, continues in eighth-place

Audacy’s WVEI “Sports Radio 103.7” steady at 2.5, #12 to #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.8, +.6, ninth to eighth

Rhode Island Public Radio’s WNPN 2.6 – 2.0, -.6, #11 to #13

Number One 6+: Cumulus Media adult contemporary WWLI, fifth month in succession, 10.5 – 8.2, -2.3

Largest 6+ January 2023 – February 2023 Increase: CHR WPRO-FM (+1.6)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WWLI (-2.3)**

**Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.8 – 2.6, -.2, #13 to #12

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” steady at 1.8, repeats at #16

Sinclair’s WTAR “Sports Radio 850” .2 – .3, +.1, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, second straight month, 10.1 – 10.0, -.1

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WTWV (+1.7)

Largest 6+ January 2023 – February 2023 Decrease: rhythmic CHR WNVZ (-1.2)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.8 – 7.4 -.4, repeats in third-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 3.8, +.8, #13 to #10

Number One 6+: Renda Broadcasting adult contemporary WEJZ, first month, 8.1 – 9.3, +1.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WEJZ (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: urban contemporary WJBT (-1.1)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.7 – 2.1, +.4, #11 to #10

cluster-mate WJNO “News Radio 1290” 1.7 – 1.5, -.2, #11 to #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 -1.0, +.1, repeats at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .9 – .7, -.2, #14 to #16

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #18 to #20

Public Radio News/Talk: Dade County School Board’s WLRN 3.1 – 2.6, -.5, seventh to eighth

co-owned WLRN-HD2’s internet stream flat at .2, #18 to #20

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.3 – 10.2, +2.9

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WEAT (+2.9)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WKGR (-.7)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.9 – 4.9, +1.0, remains in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.8 – 2.4, -.4, stays at #10

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.5, -.4, #14 to #15

Number One 6+: Audacy adult hits WSMW, second month in a row, 12.2 – 12.5, +.3

Largest 6+ January 2023 – February 2023 Increase: country WTQR (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WMAG (-.9)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 3.9 – 2.9, -1.0, #8 to #13

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.9 – 4.0, +.1, eighth to seventh

WFMS’ internet stream .4 – .5, +.1, stays at #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.4 – 1.1, -.3, #15 to #16

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 15th successive month, 11.8 – 10.6, -1.2

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRVR (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMC-FM (-1.3)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.1 – 5.7, +.6, eighth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” unchanged at 1.0, continues at #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 2.0 – 1.6, -.4, repeats at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.7 – 5.3, -.4, remains in seventh-place

New England Public Media’s WFCR and its internet stream are both steady at .4 and stay at #19

Number One 6+: Audacy adult contemporary WRCH, 37th month in a row, 10.9 – 13.7, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRCH (+2.8)

Largest 6+ January 2023 – February 2023 Decrease: CHR WKSS (-2.0)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Former Corpus Christi Talk Host Jim Lago Dies

The Caller Times reports the passing of former KKTX-AM, Corpus Christi talk radio host Jim Lago at the age of 74. He hosted the “Lago in the Morning” program on the iHeartMedia news/talk station prior to his retirement in 2019. Lago’s daughter tells the paper that he’d been diagnosed with lung disease and was just beginning treatment. “He just took a turn for the worse.” The Caller Times obit says, “Lago worked in the oilfields as a young adult and returned to the job after Vietnam War service in the Marine Corps. Some of the oil company workers told him that he should try radio because he was entertaining and outspoken. In the mid-1970s he gave radio a try, first in Longview, near his hometown, before moving on to bigger cities.” Lago was inducted into the Texas Radio Hall of Fame in 2016. Read the full obituary here.

Industry News

Proft Says PAC Issue the Result of a Typo

According to a report in the Chicago Tribune, GOP operative and WIND-AM, Chicago “560 The Answer”Dan Proft - Podcast morning drive co-host Dan Proft says a $3 million typo is to blame for the discrepancy in his political action committee’s report. Earlier this week, the paper reported that the Illinois Democratic Party filed a complaint with the State Board of Elections alleging that he didn’t disclose $1.2 million in contributions to the PAC.

Industry News

ESPN LA Hosts Pickleball Madness Tournament

Good Karma Brands and its Los Angeles sports talk station KSPN-AM “ESPN Los Angeles” are hosting the inaugural Pickleball Madness Tournament on Saturday, March 18 from 10:00 am to 4:00 pm at the Agape Pickleball Center. Fans will be able to interact and watch their favorite ESPN LA 710 AM personalities compete as well as have the opportunity to win prizes and giveaways, play pop-a-shot, attend pickleball demos and lessons, hang out in the beer garden, enjoy a live DJ and entertainment, watch college basketball, and more. GKB vice president Sam Pines comments, “We are excited to introduce a new event to the ESPN Los Angeles community and team up with our partners to execute at the highest level. The Pickleball Madness Tournament is a perfect opportunity for ESPN LA fans to connect with our content team and engage in one of the most popular sports in the country. We are looking forward to the event coming to life on March 18.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full year 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”

Industry News

Salem Executives Oppose Daylight Saving Time Legislation

Salem Media Group chairman of the board Edward Atsinger III and CEO David P. Santrella signed letters to Congressional leaders opposing a bill (H.R. 1279) that would make Daylight Saving Time permanent in the U.S. The executives point out how a late sunrise – especially in the winter months – would affect the reach of AM signals. They write that their stations “are in jeopardy of suffering a massive blow to their operations through a bill that is before you now. AM radio stations continue to be the backbone of many communities. They serve their audiences with programming features like news updates, traffic/weather reports, sports play-by-play, and talk programs. In some municipalities, AM radio stations also cater to a specific immigrant community, reaching their listeners with a specific foreign language or other programming elements like music or sports.” They go on to say, “H.R. 1279, as it is written, would make Daylight Saving Time permanent, thus impacting AM radio stations’ power and, therefore, coverage in the crucial morning drive daypart. This issue would be even more detrimental during the darkest days of November, December, January, and February, when AM stations would not be at full power until at least 8:00 am. From a programming and revenue standpoint, the morning drive daypart is still one of the most significant dayparts on an entire radio station. It’s the daypart that generates the most amount of revenue and is a cornerstone for the rest of the programming day. AM radio is facing a multitude of challenges. Radio, in general, faces constant headwinds from an ever-changing media landscape. This challenge might likely be the death blow to many AM radio stations. I am confident you don’t want to see that happen. Simply put, H.R. 1279 would significantly hinder AM broadcasters nationwide from effectively serving the communities they have been licensed to reach.”

Industry Views

NAB Out of Step on Non-Competes

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

It’s tough enough for radio talent to navigate stable careers in these days of consolidated station ownership, personnel cutbacks and drastic salary reductions – but the NAB’s newly stated stance on non-competes adds insult to injury and is out of step with the interests of beleaguered professionals still hanging on for dear life in the programming sector of this industry. I understand that the National Association of Broadcasters is at heart a lobbying group representing the interests of the medium’s ownership but, c’mon – non-competes really are of another era and egregiously unfair.

This week the NAB announced that they were not in favor of the FTC ruling to ban non-compete clauses that prevent radio talent from crossing the street. The FTC is proposing the ban on non-competes for a broad section of industries compelling dozens of industry lobbies to sign a letter to Congress in opposition to the ban.

The lobbyists’ letter says that the FTC’s rule would invalidate millions of contracts around the country that courts, scholars, and economists have found entirely reasonable and beneficial for both businesses and employees. “Accordingly, we ask you (Congress) to exercise your oversight and appropriations authority to closely examine the FTC’s proposed rule-making.”

Government interference with the practices of any industry, especially in the area of freedom of competition, is never a good idea. The NAB and other industries believe banning non-competes constitutes FTC overreach. And that is a solid argument. However, the NAB also suggests that broadcasters present a unique case for non-compete clauses due to the “substantial investments broadcasters make in promoting on-air talent.” That’s where they are grossly behind the times.

Maybe in TV. But it has been decades since any radio company has made any investment in promoting their on-air talent. Do you have a $500 “name” jingle? Where are the billboards? Whatever happened to TV and newspaper ads?

Non-competes are deployed in most industries to protect trade secrets. All of radio’s trade secrets are on the air!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

Talk Host Mark Kaye Creates Biden “Top Secret” Gag Memo Pads

WOKV-FM, Jacksonville-based talk radio host Mark Kaye is selling notepads that he designed to look like top secret government documents found at President Joe Biden’s home and he says they’ve been “selling like hotcakes and have been found inside the offices of several congressional republicans.” Kaye says, “When we found out Joe Biden was keeping top secret documents in an old cardboard box in his garage, we just couldn’t believe it. I turned to my producer and said, ‘He’s treating them like scrap paper. I bet he uses them to take notes, or write out grocery lists, or doodle!’ That’s how I got the idea for the notepads. Two days later we had a prototype ready to go and began selling them like crazy!”

Pictured above is U.S. Rep. Kat Cammack (R-FL) showing off her note from Kaye and to the right is what the notepads look like.

Industry News

TALKERS News Notes

— PodcastOne announces that it has secured renewals for several tentpole programs that keep top performing and fan favorite podcasts with the network for the foreseeable future. The podcasts include: “The Adam Carolla Podcast,” “The Jordan Harbinger Show,” “LADYGANG,” “Off The Vine with Kaitlyn Bristowe,” and “Court Junkies.” PodcastOne president Kit Gray says, “The secret to our success as a network is the strength and longevity of our relationships with our partners in podcasting. In the exciting landscape of digital audio entertainment, being able to continue those relationships with six of our top performing and most beloved programs is a testament to our team’s hard work and dedication.”

— SiriusXM announced a new show inspired by The Last Mile (TLM), a unique in-prison program that’s changing lives through technology-based education by preparing currently incarcerated students for careers upon their release. “The Last Mile Radio,” hosted by the program’s co-founder, Chris Redlitz, and formerly incarcerated musician and audio producer, Eric Abercrombie (known as Maserati-E), premieres on Saturday (3/4). Every week “The Last Mile Radio” will amplify the voices of influencers who are helping evolve the U.S. Justice System as we know it.

— iHeartMedia and the NBA unveil a new slate of team-specific shows coming to the iHeart/NBA Podcast Network. The lineup includes original podcasts from six NBA teams – the Boston Celtics, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, New Orleans Pelicans and San Antonio Spurs. iHeartMedia Digital Audio Group CEO Conal Byrne says, “We are proud to leverage iHeart’s unmatched scale, reach and digital platform to continue to deliver compelling NBA content to fans. Together with the NBA and its teams, we look forward to bringing even more one-of-a-kind stories and cultural experiences to fans across the country.”

Industry News

2023 Black Effect Podcast Festival Scheduled for April 22

Charlamagne Tha God and iHeartMedia announce the 2023 Black Effect Podcast Festival will take place on Saturday, April 22 from 12:00 noon to 8:00 pm ET at Pullman Yards in Atlanta. The festival is designed to “celebrate, uplift and amplify Black voices in the podcast industry.” Charlamagne Tha God will join the festival alongside some of the Black Effect’s most popular personalities for a day full of live podcast tapings and informative discussions aimed at aspiring podcasters in the Black community. The festival will be hosted by Charlamagne Tha God and “Carefully Reckless” host and comedian Jess Hilarious. Charlamagne Tha God says, “In 2023, Black creators are at the forefront of a movement reverberating across today’s cultural landscape, and we’re excited to bring this to life for the community at The Black Effect Podcast Festival in Atlanta this spring. With this festival we want to inspire and uplift new and aspiring podcasters while also showcasing the incredible voices on The Black Effect Podcast Network.”

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry Views

Monday Memo: 5 Ws + $

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineLocal news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

 As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Features

January 2023 PPM Ratings Takeaways – Part Four

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

 AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 4.4 – 5.1, +.7, repeats in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” flat at 2.1, #17 to #19

Public Radio News/Talk: University of Texas’ KUT 5.2 – 5.3, +.1, continues at #4

Number One 6+: Waterloo Media Group adult hits KBPA, first month, 8.8 – 9.9, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits KBPA (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKMJ (-4.6)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 10.4 – 8.3, -1.1, repeats in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8, #16 (did not appear in the “Holiday” 2022 report)

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.9 – 3.1, -.8, #8 to #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.2 – 8.3, -.9, fourth to second

Number One 6+: Urban One urban AC WFXC, first month, 9.6 – 8.5, -1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WNCB and contemporary Christian WCCE (+.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRAL (-6.3)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 5.7 – 7.2, +1.5, locked in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.3 – 3.0, -.3, repeats at #12

iHeartMedia’s WNDE “Fox Sports 1260” .4 – .7, +.3, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.0 – 4.3, +.3, ninth to tenth

Number One 6+: Cumulus Media classic hits-oldies WJJK, first month, 7.9 – 10.4, +2.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WJJK (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WYXB (-7.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 8.8 – 9.6, +.8 third to first

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.2 – 7.5, +1.3, anchored in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.6 – 1.7, +.1, repeats at #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.0 – 1.1, +.1, #17 to #16

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.3 – 4.5, +1.2, #11 to #7

Wisconsin Educational Communications Board’s WHAD .6 – 1.1, +.5, #21 to #16

Number One 6+: news/talk WISN, first month, 8.8 – 9.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WMIL (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLDB (-3.4)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 4.9 – 6.2, +1.3, seventh to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.2 – 1.0, -.2, #17 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 6.6 – 5.5, -1.1, fourth to seventh

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.2, +.1, repeats at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.6 – 3.8, +1.2, #13 to #10

Number One 6+: Midwest Communications adult hits WCJK, first month, 8.1 – 9.3, +1.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WUBT (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WJXA (-6.9)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.5 – 5.0, +.5, repeats in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” .5 – .4, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.0 – 4.2, +2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.2 – 2.5, +.3, #11 to #12

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.3 – 3.2, -.1, continues in ninth-place

Rhode Island Public Radio’s WNPN flat at 2.6, #10 to #11

Number One 6+: Cumulus Media adult contemporary WWLI, fourth month in succession, 16.9 – 10.5, -6.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WWBB (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWLI (-6.4)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.8, #11 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .8 – 1.3, +.5, repeats at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.6 – 1.8, +.2, #17 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, first month, 9.0 – 10.1, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WAFX (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWDE (-6.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 7.8 +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 2.8 – 3.0, +.2, #11 to #13

Number One 6+: iHeartMedia country WQIK, first month, 7.1 – 10.0, +2.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WQIK (+2.9)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WEJZ (-10.0)**

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 1.1 – 1.7, +.6, #13 to #11 and cluster-mate WZZR “92.1 Real Radio” flat at 1.7, #10 to #11

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -.9, -.1, #15 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) 1.1 – .9, -.2, #13 to #14

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, #19 to #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.2 – 3.1, -.1, repeats in seventh-place and the stream of co-owned WLRN-HD2 .2, #18 (unlisted in “Holiday” 2022)

Number One 6+: Hubbard Broadcasting hot AC WRMF, first month, 7.6 – 8.2, +.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WAYF (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WOLL (-1.2)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.2 – 3.9, +.7, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.8, +.2, ninth to tenth

University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.9, +.6, #13 to #14

Number One 6+: Audacy adult hits WSMW, first month, 9.8 – 12.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WSMW (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMAG (-9.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.6 – 3.9, +1.3, #13 to #8

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.6 – 3.9, +.3, ninth to eighth and WFMS’ internet stream flat at .4, #21 to #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.4, +.3, #17 to #15

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 14th successive month, 13.2 – 11.8, -1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: gospel WHAL (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRVR (-3.5)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” flat at 5.1, sixth to eighth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” steady at 1.0, #17 to #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” unchanged at 2.0, #13 to #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR flat at 5.7, fifth to seventh

New England Public Media’s WFCR steady at .4, #18 to #19 and WFCR’s internet stream .2 – .4, +.2, #20 to #19

Number One 6+: Audacy adult contemporary WRCH, 36th month in a row, 15.8 – 10.9, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WKSS (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRCH (-4.9)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

TALKERS News Notes

— Saga Communications, Inc. will release its fourth quarter and year end 2022 financial results at 9:00 am ET on Thursday, March 9. The company will also hold a conference call on the same day at 11:00 am ET.

— SiriusXM renews the weekly program “Let’s Go!” that stars Tom Brady, Larry Fitzgerald and Jim Gray. It will air each week on SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio channels. Following those airings, the full-length podcast versions of Gray’s extended conversations with Brady and Fitzgerald will be available in the SXM App.

— Audacy’s Cadence13 and Parallel are producing a 15-part podcast series “This Little Light,” created and hosted by Red Hot Chili Peppers founding member Flea. The series is about falling in love with music, music education, and finding beauty in the chaos of the creative process. Flea, co-founder of the nonprofit Silverlake Conservatory of Music, invites musical guests from all genres to talk about how they fell in love with music, including the teachers that guided them, the influences that inspired them, and how the lessons they learned as young musicians have shaped their creativity, resilience, and careers. Guests range from legends to rising stars, and include Rick Rubin, Patti Smith, Thundercat, Margo Price and Cynthia Erivo.

— iHeartMedia and the NBA announce the new podcast, “Maxey On The Mic,” hosted by Philadelphia 76ers guard and 23-year-old Texas native Tyrese Maxey. Maxey says, “I’m thrilled to tip off my new podcast and can’t wait to tap in with my lineup of amazing guests. I’ve always wanted to do something like this and I’m grateful to the NBA and iHeartMedia for giving me this amazing platform.”

Industry News

NPR Announces Workforce Cuts

As reported by NPR’s own David Folkenflik, the public radio corporation is announcing it will trim its workforce by about 10%. NPR CEO John Lansing revealed the plans to staffers in a memo. Folkenflik reports that the laying off of at least 100 staffers is due to “the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally.” Lansing writes, “When we say we are eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today. This will be a major loss.” The story goes on to state, “On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.” Folkenflik notes, “The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Vox Media cut jobs by 7%; Gannett and Spotify by 6%. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. After becoming part of Warner Bros. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+.” Read Folkenflik’s piece here.

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Falun Gong Reaches Out to American Talk Media Hosts for Support

The spiritual movement called Falun Gong (also referred to as Falun Dafa) has become very popular in China encompassing many of the meditation, health and philosophical tenets of Buddhism and other ancient Eastern religions. After its public introduction in 1992, Falun Gong spread peacefully throughout China until 1999, at which point the Communist government began to see it as a threat to its supreme authority and began persecuting its practitioners. In a short amount of time, it became the most popular form of qigong in China. Various government surveys and media reports placed the number of people practicing between 70 and 100 million by 1998. Thousands of people could be seen practicing Falun Gong exercises outdoors in parks in China’s large cities as well as cities around the world, including the U.S. Before the persecution started, Falun Gong had become an integral part of Chinese society. By the time the Chinese Communist Party (CCP) turned against Falun Gong in 1999, there were 100 million Falun Gong practitioners. The CCP’s persecution of Falun Gong is a comprehensive nation-wide effort that encompasses many different forms of cruelty and inhumanity. Torture, murder, brainwashing, imprisonment, rape, forced labor, propaganda, slander, robbery, and economic deprivation form the foundation of the campaign. The harvesting of organs from living Falun Gong practitioners for transplant sale has taken the persecution to a whole new level. TALKERS magazine is in communication with the New York City-based Falun Dafa Information Center which reports the following message to our readers: The fact that the CCP is enacting these crimes in the world today creates a series of questions. If China is willing to do this to a harmless and innocent group of its own citizens, what wouldn’t it do to the rest of the world if it felt that it had the power and incentive to do so? Would it violate the human rights of other nation’s citizens, invade a neighboring country, or try something worse? Do we each have a responsibility to stand up for innocent victims who are being tortured and slaughtered by their own government? If your neighbor was not bothering you but they were slaughtering their family members what would your responsibility be? Given the truth of this situation, what is your responsibility?  TALKERS encourages the talk media community to make contact with Levi Browde, executive director of the Falun Dafa Information Center to arrange interviews with him and other experts to raise consciousness among Americans to this dire human rights threat as well as other detailed insights into tenuous U.S.-China relations. He can be reached via email at levib@faluninfo.net.

Above: Falun Gong practitioner arrested at Tiananmen Square

Industry News

KTRH, Houston Names Skip Richter “Garden Line” Host

iHeartMedia Houston announces that Skip Richter will be the new host of “Garden Line” on “Newstalk 740” KTRH, effective February 25. The program airs on Saturdays and Sundays from 6:00 am to 10:00 am. Richter assumes the role held by longtime host Randy Lemmon, who passed away earlier this year. Richter has served as the National Gardening Association’s regional horticulturist for the Southeastern U.S. and is a contributing editor to Texas Gardener magazine. iHeartMedia Houston director of AM programming Bryan Erickson comments, “We’re all still reeling from the sudden loss of Randy. This was a difficult search and we feel fortunate to have found Skip. Not only is he one of the most qualified horticulturists in Texas, he has the perfect ‘down home’ demeanor when it comes to helping listeners with their gardening issues.” Richter states, “I’m excited to be hosting ‘Garden Line’ and helping listeners have more bountiful gardens and beautiful landscapes! Randy was an old friend going back to college when we lived in the same dorm. We will all miss him, and I consider it an honor to carry on the ‘Garden Line’ tradition.”

Industry News

Audacy Announces New Season of “Back Issue”

Audacy’s Pineapple Street Studios announces the debut of the third season of “Back Issue,” the award-winning, original series hosted by Pineapple Street Studios senior producer Josh Gwynn in which he “reminisces on formative moments in pop culture’s past that have shaped our present, rewinding on the things forgotten or things we can’t seem to ever forget with personal reflections, incredible guests, and plenty of deep belly laughs.” He adds, “I’m so excited that this season, we’re going to be able to get into all sorts of formative pop culture moments because we’re bringing on guests to expand the range of things we cover.”

Industry News

“101.7 The Truth” Black Talk Radio Celebrates Second Anniversary

Good Karma Brands’ Milwaukee talk station WGKB-AM/W269DL “101.7 The Truth” is celebrating its second anniversary today (2/10) with a night of fun exclusive to its fans, partners, and teammates. Good Karma says, “The station debuted on January 4, 2021 and serves the city of Milwaukee as well as its surrounding communities with local news, entertainment, and community affairs programming seven days a week. The station was built to uplift the voices in the Black community, sharing their stories, ideas and experiences following the George Floyd incident and protests. The station produces a tapestry of content for fans and advertising opportunities for partners that truly represents the Black experience in our city.” The station was honored with a 2022 Anthem Award (from the creators of the Webby Awards) in the Diversity, Equity, Inclusion and Corporate Responsibility category. Hosts on the station have interviewed notable guests including Vice President Kamala Harris, U.S. Senator Cory Booker, Wisconsin Governor Tony Evers, musicians Jennifer Hudson and Mary J. Blige, and many more.

Industry News

CB Cotton Joins FOX News Channel as Correspondent

Journalist CB Cotton joins FOX News Channel as a New York-based correspondent covering breaking news from the network’s headquarters. Cotton has been serving as a reporter for ABC affiliate KMGH-TV, Denver, Colorado where she was the station’s lead night side reporter focused on crime, justice, and law enforcement. During her tenure, she covered the city’s breaking news stories, including the Boulder King Soopers supermarket shooting and the December 2021 Marshall fire. She has also reported on alleged police misconduct, such as the violent arrest of Kyle Vinson in Aurora, the controversial apprehension of then-75-year-old Karen Garner in 2020 and the fallout surrounding the death of Elijah McClain following his 2019 arrest. Cotton holds a Bachelor of Arts degree in broadcast and electronic journalism from UNC-Chapel Hill. She is professionally fluent in Spanish and is a member of the National Association of Black Journalists and the National Press Photographers Association.

Industry Views

Monday Memo: “Try this…”

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

 “What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

 That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”


We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Four

Holiday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).   

AUSTIN

News/Talk: Waterloo Media Group KLBJ-AM “News Radio” 4.7 – 4.4, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.3 – 2.1, -.2, flat at #17

Public Radio News/Talk: University of Texas-owned KUT 5.7 – 5.2, -.5, third to fourth

Number One 6+: Audacy adult contemporary KKMJ, second month in a row, 9.0 – 10.7, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKMJ (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KLZT (-1.7)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 10.4, +1.2, first to second

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .2, -.1, #23 to #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.9, +1.2, #13 to #8 and co-owned WCMC-HD2 flat at .3, #23 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.2 – 9.2, +1.0, second to fourth

Number One 6+: Capitol Broadcasting adult contemporary WRAL, first month, 6.9 – 11.6, +4.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRAL (+4.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WRDU (-.4)

Note: Seven (7) Curtis Media Group-owned stations that appeared in the December 2022 top twenty are no longer subscribers and are unlisted in “Holiday” 2022. In addition to news/talk WPTF (#18 in December 2022), the others are: classic hits-oldies WKIX-FM (#5); adult hits WBBB (#7); country WQDR-FM (#8); classic hits-oldies WKIX-AM (#15); CHR WPLW (#15); and regional Mexican WYMY (#15).

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.1 – 5.7, -1.4, repeats in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.7 – 3.3, -.4, #11 to #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .4, -.3, #18 to #19

Audacy’s WXNT “CBS Sports 1430” .3 – .4, +.1, #21 to #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.4 – 4.0, -.4, anchored at #9

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 11.5 – 17.1, +5.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WYXB (+5.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WJJK (-1.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.9 – 8.8, -1.1, first to third

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.6 – 6.2, -.4, locked in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 2.4 – 1.6, -.8, #14 to #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.1 – 3.3, -.8, #10 to #11

Number One 6+: iHeartMedia classic hits-oldies WRIT, first month, 8.3 – 11.2, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WRIT (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “SuperTalk 99.7” 4.4 – 4.9, +.5, eighth to seventh

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.2, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 7.3 – 6.6, -.7, third to fourth

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.4 – 1.1, -.3, #15 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.0 – 2.6, -1.4, #10 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 11.9 – 14.4, +2.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WJXA (+2.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WPLN-FM (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.3 – 4.5, -.8, fifth to seventh

iHeartMedia-owned WHJJ “News Radio 920” flat at .5, continues at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.5 – 4.0, -.5, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.8 – 2.2, -.6, remains at #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.5 – 3.3, -.2, repeats in ninth-place

Rhode Island Public Radio’s WNPN 2.9 – 2.6, -.3, stays at #10

Number One 6+: Cumulus Media adult contemporary WWLI, third month in succession, 10.5 – 16.9, +6.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWLI (+6.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): CHR WPRO-FM and country WCTK (-1.4)

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 4.4 – 2.8, -1.6, #7 to #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.5 – .8, -.7, #17 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” flat at 1.6, #16 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy adult contemporary WWDE, second month in a row, 10.2 – 14.4, +4.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWDE (+4.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WNIS (-1.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.9 – 6.1 -.8, fourth to fifth

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .3 – .6, +.3, #21 to #19

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 2.8, -.2, locked at #11

Number One 6+: Renda adult contemporary WEJZ, second consecutive month, 14.0 – 18.1, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WEJZ (+4.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country WQIK (-1.9)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.7, -.4, repeats in tenth-place and cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, flat at #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 – 1.0, +.1, anchored at #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .8 – 1.1, +.3, #16 to #13

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, remains at #19

Public Radio News/Talk: Dade County School Board’s flat at 3.2, carries on at #7

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.0 – 7.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WOLL (+1.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WAYF (-1.3)

Note: Hubbard Broadcasting hot AC WRMF had been #1 the past 12 months

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 3.2, -1.5, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.5 – 2.6, +.1, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.3, -.6, flat at #13

Number One 6+: iHeartMedia adult contemporary WMAG, second month in a row, 12.8 – 17.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMAG (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WPTI (-1.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.7 – 2.6, -.1, remains at #13

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” 1.9 – 2.1, +.2, continues at #15

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.6, -.2, repeats in ninth-place

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.3 – 1.1, -.2, #18 to #17

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 13th successive month, 11.7 – 13.2, +1.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban contemporary WHRK (+1.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: urban contemporary KXHT (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.6 – 5.1, -.5, fifth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at 1.0, stays at #17

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

WTIC-AM’s internet stream steady at .2, #21 to #20

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.8 – 2.0, +.2, #14 to #13

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 7.0 – 5.7, -1.3, third to fifth

New England Public Media’s WFCR unchanged at .4, #20 to #18 and WFCR’s internet stream .2, #20 (did not appear in the December 2022 sweep)

Number One 6+: Audacy adult contemporary WRCH, 35th month in a row, 15.0 – 15.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRCH (+.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WNPR (-1.3)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: AudibleAmazonPandoraSpotifyGoogle and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com