Industry News

TALKERS News Notes

WPEN-FM “97.5 The Fanatic” afternoon co-host Hunter Brody and assistant program director Eric Camille have exited the Beasley Media Group Philadelphia sports talk outlet. Former Phillies relief pitcher Ricky Bottalico; Tyrone Johnson; and Jen Scordo remain in WPEN-FM’s afternoon slot. Commenting to The Philadelphia Inquirer, Beasley Media Group notes, “The post-COVID months have been a particularly challenging time in our industry. Like other media companies, our markets have been directly impacted due to these uncertain economic conditions. As a result, we have proactively adjusted our operations accordingly to reflect the current financial climate.” Via a social media post, Brody indicates he will continue streaming on YouTube.

The Federal Emergency Management Agency (FEMA) and SiriusXM expand their relationship that will enhance connectivity of FEMA’s Integrated Public Alert & Warning System (IPAWS) National Public Warning System. SiriusXM will give FEMA access to secure bandwidth on SiriusXM’s proprietary satellite radio system to provide additional connectivity between FEMA and the National Public Warning System (NPWS) network. SiriusXM senior vice president/general manager, signal distribution engineering Bridget Neville states, “By supplying this satellite-based backup for FEMA’s backbone communications system, SiriusXM helps to strengthen FEMA’s ability to respond quickly and effectively to weather-related crises and other emergencies. SiriusXM has worked extensively with FEMA over the years and we are proud of our efforts that aid in delivering critical emergency messages to the public. We look forward to deepening and expanding upon our relationship with FEMA through this program and additional opportunities to leverage our satellite network in the future.” Director of FEMA IPAWS Antwane Johnson adds, “A secure, trusted, capable and reliable technology ecosystem is the foundation of the IPAWS NPWS capability. IPAWS embraces innovative technologies and platforms, and SiriusXM’s satellite network helps reinforce our capabilities.”

In a pair of newspaper-related items, The New York Times announces plans to close its sports desk, while The Los Angeles Times sells the San Diego Union-Tribune to Alden Global Capital-owned MediaNews Group. The New York Times will rely on coverage from the Athletic, the subscription sports website it purchased last year for $550 million. In a letter to staff yesterday (Monday, 7/10), New York Times Co. chair A.G. Sulzberger and chief executive officer Meredith Kopit Levien write, “Though we know this decision will be disappointing to some, we believe it is the right one for readers and will allow us to maximize respective strengths of the Times’ and the Athletic’s newsrooms.” The paper’s sports writers and editors will be moved to different roles in the newsroom and – reportedly – no layoffs are planned. The Athletic lost $7.8 million in the first quarter of 2023, although subscribers have grown from one million in January 2022 to three million as of March 2023. Meanwhile, Los Angeles Times owner Patrick Soon-Shiong and his family spent $500 million in June 2018 to buy that paper and the Union-Tribune from Chicago-based Tribune Publishing. While Soon-Shiong’s primary interest was in the Times, he pledged support for both newsrooms. A memo to the Union-Tribune staff announcing the deal said the Union-Tribune will need to “make some difficult staffing decisions. Reductions will be necessary to offset the slowdown in revenues as economic headwinds continue to impact the media industry.”

Industry Views

Monday Memo: Be Known for Knowing

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Bonneville Names Ruth Todd EVP and Chief Content Officer

Bonneville International names veteran journalist Ruth Todd its new executive vice president and chief content officer. Bonneville president and COO Tanya Vea states, “I am thrilled to welcome Ruth back to Bonneville. Ruth’s exceptional talent and experience make her the ideal leader to guide our content strategyim into the future. Her expertise will be instrumental in leading our continued success and delivering high-quality content across our platforms.” Most recently, Todd has been serving as chief reputation officer and SVP of global public affairs at a beauty and wellness company. During her career, she’s spent 25 years as a television news anchor and reporter working in Washington, Phoenix, and Salt Lake City, including 10 years at KSL-TV where she was a top-rated late news anchor. Todd comments, “Bonneville is a company known for being a trusted source through its commitment to excellence and delivering content that matters. I look forward to returning home and working alongside the talented team to create meaningful experiences and engage audiences across multiple platforms. Together, we will continue to build on the strong foundation and innovate in the ever-evolving media landscape.”

Industry News

Gemini XIII Acquires United Stations Radio Networks

Gemini XIII announces it is acquiring United Stations Radio Networks. Gemini XIII says, “The acquisition strengthens Gemini XIII’s position in the audio landscape, expands its sales offerings, and solidifies its commitment to delivering top-notch content and premium services to audiences worldwide.” Gemini COOim Charles Steinhauer says, “We’re excited to welcome USRN into the Gemini XIII ecosystem. We will be able to build on current successes and existing sales infrastructure to immediately grow and make Gemini a destination for producers, advertisers and sponsors looking to deliver to unique audiences. The integration of Gemini XIII’s digital expertise and podcasting prowess will result in a robust content ecosystem that provides an immersive and diverse range of audio experiences for listeners across platforms.” USRN chairman and CEO Nick Verbitsky comments, “Spencer Brown, CEO of Gemini XIII, and Charles Steinhauer have a track record of success in network radio having built Dial Global from the ground up. I am pleased that they will have the opportunity to continue to build United Stations, a company I started along with Dick Clark over thirty years ago and has been a leader in network radio.”

Industry News

Tim Donnelly to Host Afternoons at “99.9 The Fan” in Raleigh

Capitol Broadcasting Company announces that sports media pro Tim Donnelly is the new host of the afternoon drive program at WCMC-FM, Raleigh “99.9 The Fan,” effective in mid-July. Donnelly most recently served with Max Media’s WVSP-FM, Yorktown, Virginia “ESPN Radio 94.1.” He also serves as a weekend fill-in host for the CBS Sports Radio network. Capitol Broadcasting general manager Brian Grube says, “Tim has aim very successful track record in radio. His experience as a college athlete gives him a truly unique perspective. This is a robust market for sports. College rivalries dominate the landscape while local pro teams like the Carolina Hurricanes, NC Courage and Durham Bulls unite fans under one umbrella. Tim’s coverage will give listeners a broad understanding of the sports that intersect here, and his expert analysis will pinpoint what’s at stake for fans, teams, and the Triangle.” Capitol says, “Afternoon drive on ‘99.9 The Fan’ will also feature the talents of local favorite Dennis Cox, who will produce the show and take on a larger on-air role alongside Tim.” Donnelly will also contribute web content and analysis on WRALSportsFan.com and original longform audio content for the Capitol Broadcasting Podcast Network.

Industry News

TALKERS News Notes

Public media outlet WYPR, Baltimore 88.1 FM has been recognized by the Washington, D.C., Chapter of the Society of Professional Journalists for journalism excellence as part of its 2023 Dateline Awards. Of the radio division, the station and its reporters were named the winner of three categories and were recognized as finalists in an additional four. WYPR was honored with the following SPJDC 2023 Dateline Awards for work completed in 2022.

Boston public media outlet WBUR unveils a new climate series. WBUR says, “’Here & Now’ — the live, national midday news program from NPR and WBUR — just debuted a new series to spotlight people and places across the U.S. with solutions that are making a difference to stem climate change. ‘Reverse Course: Individual action to combat climate change’ delivers stories from the field, introducing listeners to people whose projects are succeeding and helping to shape climate smart communities.” The series is led by senior editor Peter O’Dowd and producer Chris Bentley.

Ratings Takeaways

May 2023 PPM Ratings Takeaways – Part Four

imMay 2023 PPM Data – Information for the May 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s May 2023 sweep covered April 27 – May 24.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2023 – May 2023 (6+).   

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.4, -.1, third to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 4.7 – 4.4, -.3, seventh to ninth

Number One 6+: Waterloo Media Group adult hits KBPA, fifth month in succession, 9.7 – 10.5, +.8

Largest 6+ April 2023 – May 2023 Increase: adult hits KBPA (+.8)

Largest 6+ April 2023 – May 2023 Decrease: classical KMFA (-1.3) 

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.8 – 8.3, -.5, anchored in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .1, -.2, flat at #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 3.4 – 3.1, -.3, eighth to ninth

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.0 – 7.9, -.1, locked in third-place

Number One 6+: Urban One urban AC WFXC, fifth straight month, 9.3 – 9.4, +.1

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WRAL (+1.2)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WTKK and contemporary Christian WRTP (-.5)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 6.4 – 6.6, +.2, fourth to fifth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.6 – 3.3, +.7, repeats at #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 5.1 – 4.6, -.5, seventh to ninth

Number One 6+: Urban One adult contemporary WYXB, fourth month in a row, 8.4 – 7.8, -.6

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WJJK (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: country WLHK (-1.2)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.7 – 10.2, +.5, #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 9.2 – 8.2, -1.0, repeats in third-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.3 – 1.1, -.2, flat at #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.0 – .9, -.1, #17 to #18

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.8 – 3.3, +.5, #13 to #12

Number One 6+: news/talk WISN, second straight month, 9.7 – 10.2, +.5

Largest 6+ April 2023 – May 2023 Increase: country WMIL (+.8)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WTMJ (-1.0)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.7 – 5.0, -1.7, fourth to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.1, -.2, #17 to #20

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.1 – 4.4, +.3, eighth to ninth   

Cromwell Radio Group-owned WPRT “102.5 The Game” 1.3 -1.4, +.1, #17 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.9 – 3.3, +.4, #13 to #14

Number One 6+: Midwest Communications adult contemporary WJXA, fourth month in succession, steady at 13.3

Largest 6+ April 2023 – May 2023 Increase: country WKDF (+1.2)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WWTN (-1.7)*

*Represents the largest April 2023 – May 2023 decrease (6+) of any station from these 12 PPM-markets

PROVIDENCE 

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.7 – 5.2, -.5, repeats in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” unchanged at .4, continues at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 3.8 – 3.5, -.3, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.2, -.3, #10 to #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.4 – 2.1, -1.3, #9 to #12

Rhode Island Public Radio’s WNPN 1.5 – 1.6, +.1, #13 to #14

Number One 6+: Cumulus Media adult contemporary WWLI, eighth month in succession, 9.0 – 9.5, +.5

Largest 6+ April 2023 – May 2023 Increase: rock WHJY (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk WGBH (-1.3)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.8 – 3.0, +.2, #12 to #11

News: None in the top twenty

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 2.0 – 2.2, +.2, remains at #15

Sinclair’s WTAR “Sports Radio 850” flat at .3, remains at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, fifth straight month, 9.4 – 10.7, +1.3

Largest 6+ April 2023 – May 2023 Increase: country WGH-FM (+1.5)**

Largest 6+ April 2023 – May 2023 Decrease: country WUSH (-.9)

**Represents the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 5.5 -.6, sixth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.2 – 3.5, +.3, remains at #11

Number One 6+: Cox Media Group classic hits-oldies WJGL, first month, 7.6 – 8.7, +1.1

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WJGL (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: gospel WKSL-HD3 (-.7)

WEST PALM BEACH

News/Talk: Hubbard Broadcasting-owned WFTL “News Talk 850” .8 -1.9, +1.1, #16 to #12

iHeartMedia’s WZZR “92.1 Real Radio” 1.8 – 1.4, -.4, #11 to #13

WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.3, -.2, #13 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” flat at .5, locked at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, repeats at #20

Public Radio News/Talk: Dade County School Board’s WLRN 2.5 – 2.6, +.1, ninth to tenth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, fourth straight month, 11.8 – 11.9, +.1

Largest 6+ April 2023 – May 2023 Increase: news/talk WFTL (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: hot AC WRMF (-1.1)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.2 – 5.0, -.2, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD flat at 2.0, remains at #12

University of North Carolina at Chapel Hill-owned WUNC 1.1 – .9, -.2, stays at #13

Number One 6+: Audacy adult hits WSMW, fifth month in a row, 13.4 – 13.3, -.1

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WMAG (+.9)

Largest 6+ April 2023 – May 2023 Decrease: country WTQR (-1.1)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.8 – 2.2, -.6, locked at #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” flat at .2, unchanged at #19

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 3.2 – 3.1, -.1, tenth to eighth

WFMS’ internet stream .5 – .4, -.1, #16 to #17

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.4 – 1.5, +.1, #14 to #12

Number One 6+: iHeartMedia urban AC KJMS, third straight month, 11.0 – 11.8, +.8

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WRVR (+1.3)

Largest 6+ April 2023 – May 2023 Decrease: gospel WHAL (-.8)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.3 – 4.9, -.4, sixth to seventh

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.7 – 1.6, -.1, repeats at #14

WTIC-AM’s internet stream .6 – .4, -.2, #17 to #18

WTIC-AM cluster-mate WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.3 – .9, -.4, stays at #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.2 – 5.6, +.4, seventh to sixth

New England Public Media’s WFCR .4 – .7, +.3, #18 to #17

Number One 6+: Audacy adult contemporary WRCH, 40th month in a row, 11.0 – 10.0, -1.0

Largest 6+ April 2023 – May 2023 Increase: Spanish tropical WMRQ-HD2 (+.8)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary WRCH (-1.0)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

John Hope Bryant to Black Effect Podcast Net Board of Directors

The Black Effect Podcast Network, the joint venture between iHeartMedia and Charlamagne Tha God, announces that John Hope Bryant joins its board of directors, effective immediately. Bryant is the founder, chairman and chief executive officer of Operation HOPE, Inc, the non-profit provider of financial literacy andim economic empowerment tools and services in the United States. He is also chairman and chief executive officer of John Hope Bryant Holdings, Bryant Group Ventures and The Promise Homes Company, a for-profit minority-controlled owner of institutional-quality, single-family residential rental homes in the U.S. “We are pleased to welcome John Hope Bryant to The Black Effect Podcast Network’s board of directors. John brings a strong track record of business success, broad leadership experience in philanthropy, education, public engagement and innovation, and a deep appreciation for black culture that makes him the perfect choice to help steer and shape the future of the network.”

Industry News

WABC, New York Adds Roger Stone Show to Sundays

Political strategist Roger Stone joins the staff of WABC, New York for a one-hour, weekly show that airs Sundays at 3:00 pm. Stone was convicted of obstructing a congressional investigation into Trump’s 2016 campaign and possible ties to Russia, but his sentence was commuted by Trump. Stone’s program debuted onim June 11 with an interview with the former president. Red Apple Media CEO John Catsimatidis says, “Roger’s impressive career has established him as a prominent figure in American politics. His wealth of experience offers an insider’s view into the political landscape, providing listeners with rare behind-the-scenes insights, razor-sharp analysis, unparalleled insights, and dedication to the truth will captivate audiences worldwide,”

Industry News

Lee Davis to Lead Audacy’s Reorganized Sports Sales Team

Audacy announces a new “sales and enablement team dedicated to accelerating growth within the company’s sports vertical” to be led by the company’s Lee Davis, who is named senior vice president of the team. Audacy says Davis’ team is “charged with developing high-value, high-return programs leveraging the power of Audacy’s sports platform across its broadcast,im streaming, podcasting, and wagertainment properties. Under Davis’ leadership, the team will be responsible for sales and execution, managing the entire client lifecycle.” Audacy chief revenue officer Brian Benedik comments, “No medium delivers more value for sports than audio. People are spending more time than ever with broadcast radio, streaming and podcasts, and the demand for compelling sports content across these channels is growing exponentially. Through our best-in-imclass sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.” Audacy says, “From 1990 to 2005, Davis was key in building WFAN into America’s #1 sports radio station, overseeing local and national sales, programming and marketing, helping shape it into the highest-grossing station in the country.” Davis rejoined Audacy in 2018 to lead the reboot of Traffic Weather Information Network’s on-air content and ad operations teams.

Industry News

WJR, Detroit Unveils New All Local Lineup

Cumulus Media’s Detroit news/talk 760 WJR announces a series of lineup changes that will take effect on June 20 in which all of the daytime hosts will be live and local. One of the biggest changes is longtime station morning host Paul W. Smith moving to the newly created 12:00 noon to 2:00 pm daypart as host of “Focus.” Smith replaces the Westwood One-syndicated “Dan Bongino Show.” WJR says that Smith’s hosting the “Focus” show “will expand theim community’s access to Michigan’s most influential political, civic, and business newsmakers.”  Moving to mornings is current early afternoon host Guy Gordon, who becomes host of  “JR Morning” from 6:00 am to 9:00 am. “All Talk” with Tom Jordan and Kevin Dietz airs from 9:00 am to 12:00 noon. Following “Focus” will be the imnewly created “JR Afternoon” show with host Chris Renwick from 2:00pm-4:00pm, followed by “The Mitch Albom Show” from 4:00 pm to 6:00 pm. Additionally, WJR is bringing back “SportsWrap” with host Sean Baligian airing from 6:00 pm to 7:00 pm. Cumulus Detroit VP and market manager Steve Finateri says, “Launching the ‘Focus’ show will give Paul W. Smith the opportunity to expand, on and off the air, his unmatched relationships with Michigan’s most influential newsmakers, for the benefit of our audience and our advertising partners. WJR is ‘The Great Voice of the Great Lakes’ and going 100% local is a big win for all Michiganders who count on WJR to inform and educate us about everything happening here in our state!” WJR program director Mike Wheeler adds, “What a lineup! Each of our talent is a brand unto themselves and have a unique vision and take on the events that shape the news. We are absolutely living up to our claim that WJR is where Michigan comes to talk.”

Industry News

SiriusXM and Edison Research Unveil Gen Z Podcast Report

SXM Media and Edison Research release the “Gen Z Podcast Listener Report,” a new joint study revealing trending data on the consumption and purchasing habits of U.S.-based listeners aged 13-24. Some key insights from the report include: 1) Gen Z monthly podcast listening has soared by +57% over the past five years. Today, 47% of 13-to-24-year olds in the US have listened to a podcast in the past month, representingim an estimated 24 million Gen Z US monthly podcast listeners. Gen Z listeners are also more diverse than the general population of podcast listeners; 2) 66% of Gen Z podcast listeners say they listen to or watch podcasts to stay up to date with the latest topics, and 61% listen/watch to keep up to date with social issues; 3) While many listen to podcasts while multitasking, 82% say that they listen to podcasts while doing nothing else, and this is especially true for Teens (86%). Podcasts are an important way for this generation to unwind and take a break from other media; 4) Over 80% of Gen Z listeners listen to/watch podcasts to relax, about 2 in 3 listen to escape, and over 50% listen to help them understand how they’re feeling about something. Additionally, almost 1 in 3 think that being on social media has had a negative impact on their emotional well-being; and 5) Over 4 in 10 Gen Z listeners (43%) have purchased a product after hearing a podcast ad for it (*among ages 16+), and 1 in 3 have asked someone to buy a product for them. See the study here.

Industry News

Yesterday’s (5/31) Top News/Talk Media Stories

The U.S. House passes legislation to suspend the debt ceiling for two years; former Vice President Mike Pence and former New Jersey Governor Chris Christie plan to enter the GOP primary race with announcements next week; special counsel Jack Smith’s investigation into former President Donald Trump’s attempts to remain in office and the issues surrounding Trump’s possession of classified documents; the drone attacks on Russian targets and the ongoing Russia-Ukraine war; the pushback against LGBTQ activism; NASA to hold hearing on UFOs; and actor Danny Masterson is convicted of two counts of rape among top news/talk media stories yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Fastest Billboards

By Steve Lapa
Lapcom Communications Corp
President

imUntil NASA approves company logos on rockets, the fastest billboards an advertiser can buy move at over 200 miles per hour, weigh less than seven ounces and are three-hundredths of an inch thick.

Who wants fast-moving billboards? The longer you can read the message the better, right? Not a problem when a marketer identifies a hard-to-reach target combined with an engaging new opportunity. No, these are not the colorful logos you see on NASCAR vehicles or the old school logos on Formula 1 cars. These are the new-age digital billboards on Formula 1 race cars.

These new billboards are the first of their kind, strategically placed on Formula 1 cars. These magnificent machines, featured at races around the world, can reach speeds of nearly 250 miles per hour. When a race car is moving that fast every ounce of weight counts, hence the paper-thin design. You see (excuse the pun) it is all about a camera angle and what the viewer sees when TV coverage cuts to that strategically placed camera and over 2 million viewers are looking on. Angles count.

Formula 1 racing not a threat to local radio ad sales, you say? Not yet, but when over 13 million people watch the top 12 Grand Prix races worldwide, it’s just a matter of time. The Formula 1 billboard lessons for local sellers and managers are not simple “how many calls, how many closes?” The Formula 1 billboard story is about:

— Sales and marketing innovation in a sport that is nearly 130 years old. The idea of creating a paper-thin, super lightweight digital billboard is an amazing accomplishment.

— Try again. How many times have you pitched a package to an advertiser who told you what was wrong with your package, only to lead to frustration at not winning the business? Can your manager quickly adapt to the advertisers’ needs? Managers, please read that last sentence carefully. The designers of the digital billboard were sent back to the drawing board until the weight and thickness worked for these incredible race machines.

— While you are thinking about getting your pitch together, somebody is already moving forward. In plain English: you snooze, you lose.

— Collaboration is the way to win. It took sellers working with engineers, working with marketers to make the concept work. How about you? Are you comfortable selling in collaboration with teammates?

The sales and marketing innovation clock never stops. How about you? Is your learning clock still ticking?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Portland’s “The Game” Renews with Host John Canzano

Alpha Media’s sports talk KXTG-AM, Portland “750 AM The Game” extends its partnership with “The Bald Faced Truth” hosted by John Canzano. Canzano, who has been with the station since its launch in 2007, says,im “I’m thrilled with the momentum we have and love our team. We get the best guests and the in-depth reporting and commentary sets the show apart. But, more than anything, it’s three hours of fun. I love that the show serves as an escape for listeners.” Station content director Keith Abrams states, “‘750 The Game’ is very fortunate to have John Canzano and ‘The Bald Faced Truth’ as part of the team! He IS the voice of truth regarding the Ducks, Beavers, Trail Blazers, the Pac-12 and all things ‘sports!’”

Industry Views

Pending Business: Get Your Head Straight

By Steve Lapa
Lapcom Communications Corp
President

imAre you a multiplatform juggler? If you sell or manage for a radio station, the answer is yes.

Why? Because it’s been part of the radio ad sales DNA since radio advertising shrunk to single digit growth.

Maybe someone reading this column can research or remember the last time radio industry pre-pandemic ad sales grew at double digits. It’s a tough putt, for sure.

Radio sellers were the first to reach across the aisle and “cross-sell” event sponsorships, concert tie-ins, publications, prize catalogues, bridal fairs, recruitment fairs, half-off fairs, sports and leisure tie-ins, hurricane guides, meet and greets, and it all started with a simple concept called a “remote.”

Radio ad sales strategy has come a long way since the first five-year plan had no projected double-digit growth. Even worse was the negative growth forecast for many markets. I remember that famous local market slogan “last one out, please turn off the lights.”

Those simple, linear, fun-to-present packages that required nothing more than easy-to-follow graphics, reasonable pricing, and a testimonial letter required little training, re-skilling, and new technical understanding. The toughest questions were about electrical outlets, display details, and when do we load in?

Covid killed some of those income generators, but you can add in pre-pandemic tired, low-energy sellers and managers taking concepts for granted as the final nail in the coffin.

Wait a minute. Aren’t brides still making decisions? Is inflation driving us back to coupons and looking for daily deals? Seems like sports-related advertising always thrives, right?

Some concepts will return, others will be reimagined, and a few are gone forever. Back to the future. Digital and social media sales will shape your sales future whether you like it or not. The digital/social media growth trend is moving at a non-stop, double-digit pace, pushing every competitive sales team to learn more and sell faster.

Smart, energetic thinkers are planning the next move, reshaping the past for what will sell tomorrow. It’s been almost 25 years since the first Blackberry phone. Sometimes innovation leaves iconic concepts in the dust. Here is where all of this goes. Get your attitude ready to learn and earn.

— Your glass is never full. The next time a manager introduces a new opportunity open your thinking

— Ask questions. Remember “new” is a powerful sales world door opener. Be sure YOU know how this new opportunity works. Leave your ego outside the sales meeting.

— Local advertisers like a competitive edge. Procter & Gamble built the most successful package goods marketing in the world with “New and Improved.” Learn from the legacy winners.

Managers and sellers want to win new business. Are you prepared to learn how?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Ratings Takeaways

April 2023 PPM Ratings Takeaways – Part Four

imApril 2023 PPM Data – Information for the April 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s April 2023 sweep covered March 30 – April 26.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2023 – April 2023 (6+).

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.6 – 5.5, -.1, fourth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 5.3 – 4.7, -.6, fifth to seventh

Number One 6+: Waterloo Media Group adult hits KBPA, fourth month in succession, 8.7 – 9.7, +1.0

Largest 6+ March 2023 – April 2023 Increase: adult hits KBPA and rhythmic CHR KPEZ (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: Spanish adult hits KLJA (-1.3)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.8, +.5, locked in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” flat at .3, #23 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 3.4, +.3, #11 to #8

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.5 – 8.0, +.5, anchored in third-place

Number One 6+: Urban One urban AC WFXC, fourth straight month, 9.6 – 9.3, -.3

Largest 6+ March 2023 – April 2023 Increase: urban contemporary WQOK and CHR WDCG (+.8)

Largest 6+ March 2023 – April 2023 Decrease: country WNCB (-.5)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.1 – 6.4, -1.7, second to fourth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.9 – 2.6, -.3, #12 to #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.9 – 5.1, +.2, repeats in seventh-place

Number One 6+: Urban One adult contemporary WYXB, third month in a row, 9.0 – 8.4, -.6 and country cluster-mate WLHK, first month, 5.9 – 8.4, +2.5

Largest 6+ March 2023 – April 2023 Increase: country WLHK (+2.5)*

Largest 6+ March 2023 – April 2023 Decrease: news/talk WIBC (-1.7)**

*Represents the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” unchanged at 9.7, #2 to #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks, Brewers) 7.4 – 9.2, +1.8, fourth to third

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” flat at 1.3, repeats at #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.2 – 1.0, -.2, stays at #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.1 – 2.8, +.7, #15 to #13

Number One 6+: news/talk WISN, first month, steady at 9.7

Largest 6+ March 2023 – April 2023 Increase: news/talk WTMJ (+1.8)

Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WKKV (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.9 – 6.7, -.2, locked in fourth-place

iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.3, +.3, #20 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.9 – 4.1, -.8, sixth to eighth   

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.3, +.2, #18 to #17

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.8 – 2.9, +.1, #12 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, third month in succession, 14.7 – 13.3, -1.4

Largest 6+ March 2023 – April 2023 Increase: adult hits WCJK (+.8)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WJXA (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.0 – 5.7, -.3, sixth to seventh

iHeartMedia-owned WHJJ “News Radio 920” .3 – .4, +.1, remains at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 3.6 – 3.8, +.2, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.3 – 2.5, +.2, repeats at #10

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.4, +.2, steady at #9

Rhode Island Public Radio’s WNPN 1.7 – 1.5, -.2, #14 to #13

Number One 6+: Cumulus Media adult contemporary WWLI, seventh month in succession, 9.8 – 9.0, -.8

Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WWBB (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WWLI (-.8)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.6 – 2.8, +.2, #13 to #12

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.8 – 2.0, +.2, #16 to #15

Sinclair’s WTAR “Sports Radio 850” unchanged at .3, continues at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, fourth straight month, 10.9 – 9.4, -1.5

Largest 6+ March 2023 – April 2023 Increase: rock WNOR (+1.1)

Largest 6+ March 2023 – April 2023 Decrease: urban AC WVKL (-1.5)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.0 – 6.1 -.9, repeats in sixth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.3 – 3.2, -.1, flat at #11

Number One 6+: iHeartMedia urban AC WSOL, first month, 7.8 – 8.1, +.3 and Renda Broadcasting adult contemporary WEJZ, first month, steady at 8.1

Largest 6+ March 2023 – April 2023 Increase: urban contemporary WJGL-HD2 and its internet stream (+.6)

Largest 6+ March 2023 – April 2023 Decrease: country WQIK (-1.4)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.9 – 1.8, -.1, repeats at #11

WZZR cluster-mate WJNO “News Radio 1290” 1.6 – 1.5, -.1, #12 to #13

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.1 -.8, -.3, #14 to #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) steady at .5, stays at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #19 to #20

Public Radio News/Talk: Dade County School Board’s WLRN 2.1 – 2.5, +.4, tenth to ninth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third straight month, 10.4 – 11.8, +1.4

Largest 6+ March 2023 – April 2023 Increase: adult contemporary WOLL (+1.5)

Largest 6+ March 2023 – April 2023 Decrease: regional Mexican WLLY (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.1 – 5.2, +.1, anchored in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.0, -.6, #11 to #12

University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.1, -.2, #15 to #13

Number One 6+: Audacy adult hits WSMW, fourth month in a row, 12.8 – 13.4, +.6

Largest 6+ March 2023 – April 2023 Increase: CHR WKZL (+.8)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WMAG (-.7)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.3 – 2.8, +.5, remains at #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” steady at .2, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.2, -.6, seventh to tenth

WFMS’ internet stream .7 – .5, -.2, repeats at #16

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.6 – 1.4, -.2, #13 to #14

Number One 6+: iHeartMedia urban AC KJMS, second straight month, 10.1 – 11.0, +.9

Largest 6+ March 2023 – April 2023 Increase: urban contemporary WHRK (+1.4)

Largest 6+ March 2023 – April 2023 Decrease: sports talk WMFS (-.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.4 – 5.3, -.1, locked in sixth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.3 – 1.7, +.4, #15 to #14

WTIC-AM’s internet stream .4 – .6, +.2, #19 to #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.7 – 1.3, -.4, #14 to #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.4 – 5.2, -.2, sixth to seventh

New England Public Media’s WFCR steady at .4, #19 to #18

Number One 6+: Audacy adult contemporary WRCH, 39th month in a row, 11.7 – 11.0, -.7

Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WHCN (+1.6)

Largest 6+ March 2023 – April 2023 Decrease: hot AC WTIC-FM (-1.1)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Monday Memo: Apple Heaven and Hell

By Holland Cooke
Consultant

imEver lost your phone? It’s an instant sick, sinking feeling. It’s quaint to even call it a “phone,” because it’s…everything. Including us. Like the transistor radio Boomers toted in our youth, it’s audio in your pocket.

For broadcasters and podcasters, a smartphone can be the whole toolbox. MOVIES are being shot on the newest iPhone. The cameras and editing apps are that good. TV and radio can go live, anywhere there’s a signal. And, like Alexa, Siri is conversant. Dictation isn’t just a convenient voice-to-text appliance. It makes lots of apps lots handier, and safer while driving. So, when, suddenly, my phone couldn’t hear me anymore, I went Code Red.

“Testing…testing…”

First triage: Google. But when I satisfied myself that all my settings were as they should be, I needed a person. As expected, the patient expert on Apple’s Support line had a thick foreign accent and great people skills. She had me repeating all the steps Google recommended, and told me I had to update my OS. When repeated attempts failed, I needed in-person handholding, a/k/a The Genius Bar.

Just TRY calling an Apple Store. The local number for the Providence Place Mall location rings in Texas I was told, after I cheated by reaching out to a friend who works for Apple and got me in the door. The irony is painful: They sell telephones but can’t answer one.

im

Antiques Roadshow

I’ll seem my age if it’s 2023, and I’m still toting iPhone 8. Hey, it worked…until it didn’t. And the Genius Bar person explained that it had missed too many OS updates to ever catch-up. And when she ran diagnostics, enough other issues warranted the handoff to sales.

Dazzling as the latest-greatest are, I went with SE, same size/shape/appearance as the 8 being retired. It snapped right into the decorative Block Island cover case that had saved the old phone from so many drops. In the survey Apple emailed later that day, I couldn’t say enough about Matty, the sales guy who walked me through setting-up the new phone. All better now, and although it’s now sans SIM card, the retired 8 phone is a spare tire. If I want to talk to it, I’ll need earbuds. But it’s an otherwise functional iPod that will Facetime, Email, you-name-it, via WiFi.

So then?

With most AM/FM broadcast hours now automated or syndicated, stations that make local human connections will be conspicuous; and niche-topic podcasts will ooze “community.”

I write lots of commercials, and – where pertinent – we assure that “you won’t land in voicemail.” And we’ll emphasize one-on-one support. Here’s how one client – the voice you hear is the owner, whose stations are 100 miles from Dallas – sells expensive cameras, at a store in Dallas: http://getonthenet.com/CompetitiveCameras.mp3

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Missouri Man Charged with Threats Against KMBZ’s Dana Wright

According to the Kansas City Star, 49-year-old John D. Gribble of Independence, Missouri has been charged with making a felony criminal threat against KMBZ-FM, Kansas City talk host Dana Wright. In March, Gribble allegedly texted the station in which he “called Wright a sexual profanity and a ‘stupid libtard’ who ‘needs to beim publicly killed. Someday I’ll find that stupid bitch and fix that problem. Scott is the only voice of reason on that show.” The message references Wright’s co-host Scott Parks. Wright posted the text so her listeners could see it and wrote, “This particular threat is not the first— BY FAR — we have received, and I know that it will not be the last. I am sharing this — because I am done being quiet about it.” Wright tells the Star, “What concerns me about cases like this is the level of violence we are seeing against people in all different forms of media. And a lot of those people who lash out blame their rage on things like alcohol and other problems they might be having in their lives or some warped sense that the political landscape is responsible for every problem they’ve ever had.” Read the Star story here.

Industry News

“The Bettor Angle” Joins BetQL Network

Audacy announces the launch of “The Bettor Angle,” a new show that “takes fans of BetQL Network behind the numbers and uncovers the stories that shape the games.” The program is hosted by Kate Constable andim Camron Smith and airs Saturdays from 4:00 pm to 7:00 pm ET via the Audacy app and Twitch beginning May 13. BetQL Network brand manager Andrew Williams says, “‘The Bettor Angle’ is the latest example of the BetQL Network’s dedication to delivering top-quality Wagertainment to our listeners and viewers, seven days a week. Kate and Camron will take listeners behind the numbers and uncover the stories that shape the games. From injury reports to coaching strategies, they’ll help listeners understand the factors that can make or break their bets.”

Industry News

Ovies and Giglio Launch Podcast

The Charlotte Observer reports that former WCMC-FM, Raleigh sports talk hosts Joe Ovies and Joe Giglio are launching a podcast venture after being let go by WCMC owner Capitol Broadcasting last week. The duoim have started The OG Live Podcast Co to operate their business. They say the new podcast program, titled, “Ovies & Giglio,” will drop three times a week – Monday, Wednesday and Thursday mornings – on a YouTube channel. Giglio tells the paper, “We’re going to try to do what we’ve been doing, only on our own. The outpouring from both listeners and from our sources — coaches, administrators, commissioners, (Canes owner) Tom Dundon — that part has been overwhelming and obviously super encouraging at a time when we obviously needed it. So that’s kinda why we thought we could do this. We hope we can make the most of the chance that we have.” Read the Observer story here.

Industry Views

Monday Memo: Weekend 101

By Holland Cooke
Consultant

imIt’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.

It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:

— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.

— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).

— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do.  Listeners in similar situations will relate.

im

Do’s and Don’ts:

— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.

— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.

— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.

— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.

— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.

— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”

All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

NASBA: AM Radio Vital Link for Millions

The National Association of State Broadcasters Associations reports the findings of a survey conducted during April that concludes that listeners of more than 4,000 U.S. radio stations “risk losing access to breaking news, weather alerts, farm reports, favorite music, and informative talk programs” as automakers consider removing AM radios from car dashboards. It goes on to say, “Even with ‘AM modernization’ efforts that have added FM translators for many AM stations, many stations do not have an FM counterpart and do not stream their community-focused signals over Internet connections.” NASBA president Dewey Bruce says, “Theim findings show what we expected – AM radio across America is a diverse mix of music and talk and a vital link for millions of listeners. The goal of our station survey was three-fold. First, we wanted to confirm AM radio’s diverse landscape of formats, languages, and ownership. Second, we wanted to quantify AM radio’s crucial part in the nation’s Emergency Alert System. And third, we wanted feedback that will guide our state association response going forward.” The NASBA survey also found that “more than half of AM stations do not currently have a standalone mobile app and 40% are not currently found on radio aggregators. For many AM operators working diligently to keep their over-the-air signal on the air, providing the local news, music, entertainment, and emergency information that their communities rely upon, the expense of streaming their station and paying additional royalties is simply not realistic. The most telling survey result is that 8 in 10 respondents listed their level of concern a 10 out of 10 when it comes to AM being eliminated in the car.”

Industry News

KRMG, Tulsa Doubles Down on Afternoon News Show

Cox Media Group’s news/talk KRMG-FM, Tulsa announces that it “will continue its dominance of local news coverage” by expanding the “KRMG Evening News with Skyler Cooper” to the 4:00 pm to 6:00 pm hours and rebrands the “The KRMG Afternoon News with Skyler Cooper.” CMG says, “Cooper is an 11-year KRMG veteran and took the role of host in 2021. In that time, he has become an informative and entertaining voice toim be trusted, picking up the 2022 Personality of the Year Award from the Oklahoma Association of Broadcasters earlier this month.” Station director of branding and programming Levi May comments, “Skyler is a Tulsa native and understands the landscape of our community and offers a unique perspective that you won’t find anywhere else. KRMG is dedicated to covering our community and this move shows our listeners that we follow through with our ongoing commitment to be their go-to for all things local.” Cooper adds, “I’m thrilled to expand our local news programming in the afternoons. Our listeners told us they wanted a change and we listened. We’ll keep the same news, weather, traffic, and talk that our listeners already enjoy, we’ll just be starting earlier!”

Features

Remembering Jerry Springer: Coming To America

By Mike Kinosian
TALKERS magazine
Managing Editor

 

imNotwithstanding the enormity of accomplishments that enveloped this exceptionally bright and learned broadcaster, Jerry Springer remained as humble and refreshingly an “ah shucks” individual as you’ll ever hope to meet.

Perhaps that speaks to the somber circumstances that brought him to this country at the tender and innocent age of five.

It’s a borderline crime that many people think the Tulane University (B.A. in Political Science, 1965) and Northwestern University (1968 Law degree) graduate’s resume consisted solely of watching people verbally and physically beat each other to a pulp on a daily, hour-long television show that carried his name for 27 years, starting in September 1991.

It was only natural that this passionate political voice for domestic and international issues – who was a leader in lowering the voting age from 21 to 18 with the 1971 passage of the 26th Amendment – be offered a meaningful podium to air his views.

Many observers, though, were stunned when – in January 2005 – Springer actually agreed to weave a daily radio talk show into his already hectic media schedule.

Field of dreams leveled

 Barely two weeks into Springer’s local run on Clear Channel Cincinnati flagship WCKY “The Revolution Of Talk Radio” and Clear Channel Detroit’s WDTW “Detroit’s Progressive Talk,” Air America Radio picked up his 9:00 am – 12:00 noon “Springer On The Radio” talkfest.

The experience had the resplendent one positively beaming. “Frankly, I’m just as excited as I can be,” he remarked to me. “Politics and public issues have always been my main interest. [It’s exciting] to have an opportunity to be part of the American conversation at a time when there is clearly a need for other points of view. Talk radio is overwhelmingly dominated by conservative ideas. There’s a place for that, of course, but we also need to hear other ideas and other points of view. Perhaps this is an area in which I can make a contribution.”

 Off-and-on discussions had been held between Springer and Air America even before the network’s March 31, 2004 sign-on. The former Cincinnati Mayor, however, confided he wasn’t thoroughly convinced he was ready to commit to doing a daily radio show. “With this last presidential election, I realized that, until we level the playing field, there’s not going to be any hope of having a more progressive government,” Springer proclaimed. “That’s when it suddenly became a priority for me. I’ve only been on Air America [since January 2005], but the early ratings returns are great; apparently, we’re doing well.”

 Life progresses

 Every Top 10 market except No. 2 Los Angeles carried “Springer On The Radio” and the overall affiliate count quickly grew to 50 outlets. “Our biggest non-Air America Radio station is [Clear Channel Cleveland news/talk] WTAM,” he pointed out. “It’s a powerhouse station and the interesting thing there is that I lead into [Premiere Radio’s] Rush Limbaugh. In some markets, I lead into [Air America’s] Al Franken and in others, I lead into Rush – talk about whiplash.”

The majority of the American populace, of course, knew Springer as the 14-year host of a show that wasn’t much of a threat to win many Peabody awards.

Approximately 10 years prior to his national exposure, though, Springer was an anchor/political reporter/commentator on Cincinnati television, proudly notching seven Emmy Awards for his nightly commentaries. “I loved doing it and don’t have any bad memories, but I’m in a different point in my life now,” Cincinnati Magazine’s five-time “Best TV Anchor” recipient commented. “Life moves on and I’m onto something else and I’m not sure I’d go back to that anymore.”

Stone cold memories

 Some would ascribe Chicago (the base of his TV show); New York; or Cincinnati as Springer’s birthplace. All would be incorrect, as he was born in London (1944) when his family successfully escaped the holocaust.

They arrived in New York City on January 24, 1949 and it is without any hesitation the usually glib Springer blurted out that particular date in reverence and sincere reflection. “I didn’t specifically go through Ellis Island,” he recounted in a markedly softer tone. “My parents and I had a five-day journey on the Queen Mary and I remember being called up on the top deck as we passed the Statue of Liberty. It didn’t mean that much to me, since I was just five years old and freezing cold. I do, however, remember being scared because I saw all those people huddled together. The other memory I have is that it was stone silent – nobody said a word.”

Radio’s role in the Americanization process

 In later years, his mother (Margot) told her son that he’d asked her why everyone was looking at the Statue of Liberty and what it meant. “She said in the German that she spoke at the time that one day it will mean everything,” Springer recalled still touched with emotion. “She was right. My family went from holocaust to this ridiculously privileged life I live today in one generation, so I know the ‘American Dream’ can work.”

The first year he and his family were immigrants, Springer lived in Manhattan’s now defunct Whitehall Hotel near Amsterdam Avenue.

One year later, they moved to a rent-controlled apartment where his parents would live for the next 32 years. “Everyone was trying to learn English,” emphasized Springer, who established a scholarship fund at Chicago’s Kellman School that serves inner city youth. “I was five years old, but my parents wanted me to become Americanized so we listened to the radio all day. One of my earliest memories as a little boy was listening in the morning to [Roger] Gallagher & [Joe] O’Brien [on New York City’s WMCA]. Some of my Americanization – including the news, sports, idioms, music and sense of humor – came through the radio.”

Compelling dialogue

Utterly and genuinely masterful at what he’s accomplished on television, a low-key Springer modestly admitted he tried to learn a little something from certain radio personalities, without consciously copying anybody. “I just turn on the microphone and talk,” he stated with simplicity. “Obviously, Rush and [ABC Radio’s/Fox News Channel’s] Sean [Hannity] are at the top of the heap, simply because they’ve been doing it for so long. I think [Air America’s] Randi Rhodes is just wonderful on the radio and Al Franken has a great sense of timing.”

Many on the right claim liberal-leaning talkers have heretofore failed in our medium because they lack the entertainment factor. If anyone knew how to present an entertaining product, it was the extremely adept Springer who flatly asserted, “The conversation has to be interesting – period. That can be in the way it’s presented; the way we accept different callers; or with little skits we do. People must feel they have to listen, but it doesn’t have to be entertaining in the ‘ha-ha’ sense all the time. To be honest, not every conservative show is entertaining – some aren’t interesting at all.”

The question of whether a program holds one’s interest or has a significant entertainment quotient has virtually nothing to do with a particular political philosophy, but rather, as Springer explained whether the host is capable of putting on a good show. “The reality is conservatives took to radio 20 years ago when liberals weren’t looking at that as an economic marketplace. Someone figured out that conservatives could really find an audience in radio because you were dealing, at that time, with angry white men going to work. You get them when they’re driving to [their jobs]. Clearly, Rush filled a void and is a tremendous talent. When people saw that, the industry moved in that direction.”

The face of liberal America

Firmly contended that conservatives did well on radio in large part because the liberals won, Springer opined in my 2005 interview, “America is far more liberal today than it ever was. I know we elect conservatives from time to time, but clearly in terms of the critical issues of the day, no one could look at America and say we are not liberal. The protest came from the right.”

Conservatives though were in charge when he was growing up and dissent came from the left.

Protests were for such noble movements and causes as civil rights, anti-war, women’s rights and the environment. “Finally, the liberals won and their agenda is how most Americans live,” Springer contended. “Even if you call yourself a conservative, chances are your kids are listening to the same music, going to the same movies and wearing the same clothing. The culture is clearly more liberal than it ever was. We don’t even blink if we see interracial dating or interracial marriage; it’s not an issue. We’ve clearly moved to the left. Since America is now so liberal in terms of its everyday living, the protest is coming from the right.”

TV show proves to be a non-issue

That’s certainly more than a plausible reason to explain the widespread success enjoyed by conservative talk radio. “With the emergence of the Christian right or whatever in the last couple of years, liberals have been getting nervous again,” Springer speculated. “You’ll start to see the emergence of liberal radio. Radio will always be the response to what’s going on in society. People aren’t going to call up [talk shows] if they’re happy with everything; they’ll get on with their lives. People who call are the ones who are upset. That’s why you’ve seen this trend in radio from liberal to conservative back to liberal.”

 Listener feedback to the engaging Springer was gratifying and, on at least one level, elicited a curious result. “We don’t get any calls – and I mean none – that comment on the [television show],” he stressed. “I sometimes wonder if they even know that it’s me or if they think I’m a guy with a similar name. From whatever side of the spectrum they’re from, no one seems to make reference to the television show. It’s a non-entity in terms of radio.”

Not a perfect fit

Those unaware of Springer’s legitimate political acumen could be caught off-guard by hearing him as the front person of an issue-charged talk program, but the host adamantly maintained, “Within 18 seconds of hearing the show, you’re going to realize it’s different. You may not agree with what I’m saying, but it’s impossible to listen [and not have an opinion].”

Commanding center stage approximately eighteen years ago were such topics as the war in Iraq; terrorist bombings in London; potential Supreme Court nominees; Social Security; and other pertinent headlines of the day. “Even if you were inclined to call and razz me about the [TV] show, it’s pretty hard to do,” Springer contended. “You’d be embarrassed because everyone else is talking about a woman crying because her son is fighting in Iraq and the next caller [weakly] says, ‘Hey, Jerry, I love those transvestites.’ It wouldn’t fit and we’ve found, for some reason, it also doesn’t exist.”

Mindless to mind-provoking

 Juggling both the radio and high-profile syndicated television show proved to be admittedly rough for Springer – who was generally up at 5:30 am. “I spend two hours at the studio going over my notes from the night before and checking if there’ve been any changes from [overnight]. I do the [radio] show and then we immediately have a 30-minute meeting. We tentatively pick a couple of subjects to talk about [on the next broadcast] and people start doing research.”

If it happened to be a television-taping day, he rushed to that studio to do shows at 3:00 pm and 6:00 pm and was usually back home by 9:00 at night.

Over dinner, he checked to see if there were any changes or breaking news.

“Springer On The Radio” was produced in Cincinnati, but the television show required the host to be in Chicago. “I also have a place in Sarasota; I’ve been in New York; and just recently did the show from London,” he pointed out. “It’s a lot of work and it’s a real job. I devote a couple of hours a week to the television show and the thing I do is mindless, but the radio show is real work.”    

Tongue tied

On-air radio elements consisted of Springer and caller interaction, with no emphasis placed on guests. “I’m not rushing to do it, but won’t say I’ll never do it,” he put forth. “I’m more comfortable with [the way it’s been going] and don’t want this to be a show from the top down. The idea is to have this be a middle-America show, a [program] where regular folks can [share] what they’re thinking.”

That philosophy didn’t preclude certain luminaries from voluntarily calling in, as Springer discovered when he was discussing the energy issue.

A caller identified himself to the screener as “Robert Kennedy” and it, indeed was the Robert F. Kennedy Jr. “My two idols were my father [Richard, a street vendor who sold stuffed animals] and, in terms of my political conscious, [RFK Jr.’s] father,” Springer noted. “It was a great thrill to talk with [RFK Jr.] – I was like a groupie.”                                                                    

Link to a legend

In addition to momentous, that particular conversation had to be more than a bit surreal for Springer and not simply because it was with a famous activist/fellow Air America Radio talk host. (Kennedy co-hosted Air America’s two-hour weekend “Ring Of Fire” with Mike Papantonio).

When he graduated from college, Springer worked as a presidential campaign aide to Bobby Kennedy. After the New York Senator was assassinated inside Los Angeles’ Ambassador Hotel in June 1968, Springer joined a Cincinnati law firm and, in 1971, was elected to Cincinnati’s Council-at-Large.

With the largest plurality in the city’s history, the then 33-year-old Springer was elected Mayor of Cincinnati in 1977.

Potent platform

Air America Radio colleague Al Franken made no secret of his fervent desire to represent Minnesota in the U.S. Senate (which, of course, he did), while Springer’s name was frequently mentioned in a similar capacity in Ohio or in that State’s Governor’s office. “It’s possible that the day may come where I pursue either of those [offices],” acknowledged Springer, who made a Democratic gubernatorial bid in 1982. “I must say [though] I’m concentrating on this radio job right now. I didn’t realize it would take off this way when I started. This may turn out to be a bigger [stage] than any political office. I’m sure a year from now I’ll look at how my life is going, but I’m very excited about making this radio thing work.”

In addition to being the opening act for “Achy Breaky” Billy Ray Cyrus, Springer released his own country CD (“Dr. Talk”) and once dressed to play in the nets for the IHL’s Milwaukee Admirals.

With less and less free time, there wasn’t much for Springer to do other than be enticed by an occasional movie role (he played himself in at least a half-dozen films, including “Austin Powers: The Spy Who Shagged Me”) or television appearance. “I try to enjoy my weekends,” the steadfast New York Yankees fan confided. “It’s been depressing this year because they’ve played so abysmally [entering the 2005 All-Star break in third place, 2.5 games behind the defending 2004 World Series champion Boston Red Sox]. You reach a point in life where you make time for those things that have to do with the quality of life. I admit, however, it’s difficult because I’m carrying so many jobs at once.”  

Rolling along

 Being Mayor of Cincinnati – especially at such a young age – was easily one of Springer’s greatest political accomplishments, but the longtime local co-host on Jerry Lewis’ annual “Stars Across America” Labor Day Muscular Dystrophy Telethon and VP of the national MDA knew he arrived as a celebrity when he appeared on the May 14, 1998 cover of Rolling Stone Magazine. “That’s when it suddenly hit me that this is really big,” he laughed. “I’ve always kind of taken things with a grain of salt and have said that it’s only television, not life-changing.”

Email Mike Kinosian at Mike.Kinosian@gmail.com

Ratings Takeaways

March 2023 PPM Ratings Takeaways — Rounds 3 and 4

March 2023 PPM Data – Information for the March 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.0 – 5.7, -1.3, locked in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.4 – 2.4, -1.0, #9 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 7.4, +.2, repeats at #3

KOPB’s internet stream 1.3 – 2.0, +.7, #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 8.7 – 10.2, +1.5

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KKCW (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: news/talk KXL and triple A KINK (-1.3)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.2, -.3, remains in fourth-place

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.0 – 2.6, +.6, #15 to #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.8, +.3, #13 to #11

Number One 6+: Beasley Media Group urban AC WBAV, third straight month, 8.7 – 7.9, -.8

Largest 6+ February 2023 – March 2023 Increase: gospel WPZS (+.9)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WRFX (-.9)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.7 – 3.6, -.1, #10 to #13

iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.3 – 3.4, +.1, continues at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.8, -.2, #15 to #18

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, third consecutive month, 8.9 – 7.8, -1.1

Largest 6+ February 2023 – March 2023 Increase: country KCYY (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies KONO-FM (-1.1)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.5 – 9.4, -.1, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.7 – 4.2, -.5, fifth to sixth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.2 – 1.3, +.1, steady at #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.8 – 3.5, -.3, ninth to tenth

Number One 6+: news/talk KFBK-AM & KFBK-FM, third month in succession, 9.5 – 9.4, -.1

Largest 6+ February 2023 – March 2023 Increase: rock KRXQ (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary KYMX (-.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.9 – 3.5, -.4, #10 to #13

KDKA-AM’s internet stream .9 – .7, -.2, flat at #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.0 – 6.8 +.8, locked in fourth place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.2 – 3.9, -.3, #9 to #12

Number One 6+: iHeartMedia classic hits-oldies WWSW, fourth month in a row, 11.3 – 10.8, -.5

Largest 6+ February 2023 – March 2023 Increase: country WDSY (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WWSW and hot AC WLTJ (-.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.0 – 5.1, +.1, sixth to fourth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.1 – 4.8, -.3, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.2 – 3.3, +.1, #14 to #11

Number One 6+: Bonneville adult contemporary KSFI, fifth straight month, 10.8 – 12.0, +1.2

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KSFI (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: hot AC KBZN (-1.2)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.3 – 2.0, -.3, #18 to #19

KMXB-HD3 cluster-mate KXNT “News Talk 840” 1.8 – 1.7, -.1, repeats at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.7, -.2, #19 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, sixth successive month, 9.3 – 10.0, +.7

Largest 6+ February 2023 – March 2023 Increase: regional Mexican KLUC-HD3 (+.8)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian KSOS and classic rock KXPT  (-.9)

Note: KDWN signed off on March 2; its news/talk programming segued to KMXB-HD3.

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.2 – 5.0, -.2, repeats in eighth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.0 – 3.7, -.3, #10 to #11

WTKS cluster-mate WFLF “Orlando News Radio” .6 – .7, +.1, #22 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.6 – 2.1, -.5, #15 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.5 – 8.9, +.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WCFB (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: country WWKA (-1.3)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 10.9 – 11.1, +.2, #1

cluster-mate WKRC “55 KRC The Talk Station” 4.1 – 3.3, -.8, #8 to #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.3 – 4.4, +.1, repeats in seventh-place

Number One 6+: news/talk WLW, 14th consecutive month, 10.9 – 11.1, +.2

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WGRR (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: news/talk WKRC (-.8)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers and Guardians) 5.1 – 5.2, +.1, anchored in tenth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.0 – 4.8, +.8, #12 to #11

WKRK’s internet stream 1.5 – 1.1, -.4, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.5 – 5.7, +.2 seventh to eighth

Number One 6+: iHeartMedia classic hits-oldies WMJI, fifth month in a row, 11.1 – 10.0, -1.1

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WENZ (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WMJI (-1.1)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.4, -.4, sixth to ninth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.2, -.1, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.0 – 2.1, -.9, #14 to #16

Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 5.0, +1.2, ninth to fifth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.1 – 8.3, +.2

Largest 6+ February 2023 – March 2023 Increase: country KFKF (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: sports talk KCSP (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.0, -.7, third to sixth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 5.8 – 6.2, +.4, fifth to fourth

Public Radio News/Talk: Ohio State University’s WOSU 7.2 – 6.2, -1.0, second to fourth

Number One 6+: iHeartMedia country WCOL, fifth straight month, 8.9 – 9.5, +.6

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WNND (+.9)

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WOSU (-1.0)

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.6, +.1, fifth to fourth

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” steady at 1.9, #19 to #18

Public Radio News/Talk: University of Texas’ KUT 5.6 – 5.3, -.3, fourth to fifth

Number One 6+: Waterloo Media Group adult hits KBPA, third month in succession, 9.6 – 8.7, -.9

Largest 6+ February 2023 – March 2023 Increase: classic rock KLBJ-FM (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: adult hits KBPA (-.9)

 RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.0 – 8.3, +.3, anchored in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 2.4 – 2.5, +.1, #14 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.1, +.4, #13 to #11

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.4 – 7.5, +.1, repeats in third-place

Number One 6+: Urban One urban AC WFXC, third straight month, 10.5 – 9.6, -.9

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WYMY (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WFXC (-.9)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.0 – 8.1, +.1, third to second

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” steady at 2.9, remains at #12

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .7, +.2, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.8 – 4.9, +.1, eighth to seventh

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 9.2 – 9.0, -.2

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WZRL (+.5)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WJJK (-1.3)

MILWAUKEE

 News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.8 – 9.7, -.1, first to second

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks and Brewers) 7.0 – 7.4, +.4, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.3, +.3, #18 to #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” flat at 1.1, #15 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.9 – 2.1, -1.8, #11 to #15

Wisconsin Educational Communications Board’s WHAD 1.1 – 1.0, -.1, #15 to #18

Number One 6+: Saga Communications classic rock WKLH, first month, 9.2 – 10.6, +1.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WJMR (+2.1)*

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WUWM (-1.8)

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 24 PPM-markets

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.6 – 6.9, +.3, repeats in fourth-place

iHeartMedia-owned WLAC “Talk Radio 1510” 1.1 – 1.0, -.1, #18 to #20

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.4 – 4.9, +.5, eighth to sixth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) flat at 1.1, anchored at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.0 – 2.8, -.2, continues at #12

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 14.3 – 14.7, +.4

Largest 6+ February 2023 – March 2023 Increase: country WSM-FM (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WUBT (-.5)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.9 – 6.0, +1.1, seventh to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, flat at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins and Celtics) 3.8 – 3.6, -.2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.3, -.2, #11 to #10

The internet stream of Cumulus Media’s WPRV “790 The Score” .1, #20; unlisted in February 2023

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.8 – 3.2, -.6, eighth to ninth

Rhode Island Public Radio’s WNPN 2.0 – 1.7, -.3, #13 to #14

Number One 6+: Cumulus Media adult contemporary WWLI, sixth month in succession, 8.2 – 9.8, +1.6

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WWLI (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WNBH (-1.2)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.6, #12 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” steady at .3, anchored at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” unchanged at 1.8, remains at #16

Sinclair’s WTAR “Sports Radio 850” flat at .3, stays at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, third straight month, 10.0 – 10.9, +.9

Largest 6+ February 2023 – March 2023 Increase: urban AC WVKL (+.9)

Largest 6+ February 2023 – March 2023 Decrease: country WGH-FM (-1.4)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.4 – 7.0 -.4, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.8 – 3.3, -.5, #10 to #11

Number One 6+: iHeartMedia country WQIK, first month, 9.2 – 8.7, -.5

Largest 6+ February 2023 – March 2023 Increase: rock WWJK (+.9)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WEJZ (-1.2)

 WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.9, -.2, #10 to #11

WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.6, +.1, #13 to #12

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -1.1, +.1, continues at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .7 – .5, -.2, #16 to #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.6 – 2.1, -.5, eighth to tenth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, second straight month, 10.2 – 10.4, +.2

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WLLY (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WMBX (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.9 – 5.1, +.2, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.4 – 2.6, +.2, #10 to #11

University of North Carolina at Chapel Hill-owned WUNC 1.5 – 1.3, -.2, repeats at #15

Number One 6+: Audacy adult hits WSMW, third month in a row, 12.5 – 12.8, +.3

Largest 6+ February 2023 – March 2023 Increase: CHR WKZL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WKRR (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.9 – 2.3, -.6, #13 to #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .4 – .2, -.2, #23 to #20

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 4.0 – 3.8, -.2, repeats in seventh-place

WFMS’ internet stream .5 – .7, +.2, #19 to #16

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.6, +.5, #16 to #13

Number One 6+: iHeartMedia urban AC KJMS, first month, 10.4 – 10.1, -.3

Largest 6+ February 2023 – March 2023 Increase: gospel WHAL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WHRK (-.8)

Note: Number one the past 15 months, Cumulus Media urban-rhythmic oldies WRBO is unlisted in March 2023

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.7 – 5.4, -.3, repeats in sixth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – 1.3, +.3, #16 to #15

WTIC-AM’s internet stream .2 – .4, +.2, #21 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.6 – 1.7, +.1, continues at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.3 – 5.4, +.1, seventh to sixth

New England Public Media’s WFCR flat at .4, carries on at #19

Number One 6+: Audacy adult contemporary WRCH, 38th month in a row, 13.7 – 11.7, -2.0

Largest 6+ February 2023 – March 2023 Increase: hot AC WTIC-FM (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WRCH (-2.0)**

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from these 24 PPM-markets

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Better Than a Tornado – What You Can Control

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

The whining is non-stop. Many in radio mourn the advent of consolidation, corporate dictates, staff cuts. They miss the way the industry was – before.

A few reminders about – before. Half the radio stations in the U.S. lost money. Voice tracking? Yes, it was called automation, analog automation and it was a technical nightmare. The meta forces that control our industry today were not created by your current boss. They were created by irresponsible venture capitalists who only looked at the fifth-year projections. A budget projected to the fifth year is at best a guess, but it is most probably a lie.

What can you control? If you are a host, you can control your next show. If you are a program director, you can control your next promo, next break, next collection of shows. You control the product and that makes you the most powerful person in the radio ecosystem. You control the product. Let’s improve the product right now. Listeners know or believe that all radio is live. Live means surprises, the unexpected, the urgent!

— Prep the surprises. Rather than sourcing the New York PostDaily Mail and your local newspaper, try throwing them away for just a day and tap brand new, unexpected sources. Search “Siberia news” and “Alaska news.”  You will be stunned at the unique menu of stories and fresh material. Surprise! Did you know the biggest challenge in Siberia is rampant forest fires? How about the fact that melting permafrost has given up well preserved woolly mammoths and new breeds of humanoids? Live means surprise.

— Build the stage. Your station or network has a vast, digital production library that you don’t use. Take the time to sit with that library for a whole day and let your creativity explore the sounds and SFX. You will discover new beds, sounders and dramatic effects to build your show’s image and present the unexpected. Already use production? Scrap it and start fresh.

— Water in the basement is the most urgent news in a listener’s life. Not the debt ceiling or January 6. Water in the basement! Other urgent news is: The moving van is two days late. The mother in-law is speaking. Logan died on “Succession.” Give yourself permission to talk about what happened to you over the weekend rather than what happened in Washington, DC.

Your current list of topics is old news, no surprises, nothing urgent. Stop, it’s not working. The typical talk radio topics reach people who typically cannot stand up to change the dial. Surprises, the unexpected and the urgent could boost the survival probability of the AM band — better than a tornado.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Report: Smart Speaker Ownership Stabilizes

This week’s blog post from Cumulus Media | Westwood One Audio Active Group focuses on podcast consumer and smart speaker trends and is based on data from Edison Research’s “Share of Ear” Report from Q4 2022. Among the report’s eight key findings are: 1) Smart speaker ownership has stalled with the last growth spurt occurring Christmas 2020. From 2017 to 2019, smart speaker ownership soared from 7% to 33%. The pandemic froze purchases until Christmas 2020 when ownership jumped to 40% in Q1 2021. Since then, ownership has stalled with no post-Christmas “pop” in 2021 or 2022; 2) Smart speaker ownership rates are in the mid-40s for 13-54s but only 26% for those over the age of 55; 3) As smart speaker ownership flattens, the share of AM/FM radio streaming on smart speakers also stabilizes.The proportion of total U.S. AM/FM radio streaming occurring via the smart speaker has stabilized as device ownership growth has stalled. According to Triton Digital, since 2021, AM/FM radio streaming via smart speaker has stabilized, growing slightly from 23% to 26%; 4) Smart speakers are vital to U.S. AM/FM radio as they are now more likely to be the only “radio device” in the home. Edison’s 2022 Infinite Dial study revealed that 40% of smart speaker owners do not have a radio in their home, up from 28% in 2018; and 5) Aggressive promotion pays off as AM/FM radio is number one for smart speaker ad-supported audio shares. AM/FM radio stations are consistently number one in ad-supported audio shares on smart speaker devices. No wonder, as streaming now represents 20% of all time spent to AM/FM radio. See the complete blog post here.

Industry Views

Pending Business: NAB – Never Assume the Basics

By Steve Lapa
Lapcom Communications Corp
President

Welcome to the NAB edition of Pending Business.

Wait, not that NAB. I am talking about the NAB that affects every manager and seller in the broadcast business, especially radio. This NAB is all about Never Assume the Basics.

Timing could not be better. Borrell and Associates just released a report that validates the Covid pandemic-driven changes in the local advertising marketplace. The shifts are so big, they most likely will change the ad world for a long time. The report shows the measurable local advertising marketplace is now at approximately $143 billion dollars. If you believe the numbers in the report, 67% of local ad dollars are placed in digital media advertising. Simple math says 33% of local ad dollars are now split, radio, TV, all print, outdoor and direct mail. Now that is a genuine showstopper!

These numbers are a tough pill to swallow, especially for those of us who remember the days when (print) newspapers were the king of the hill of local ad dollars. Whether you accept the numbers or not, the trend is your friend, and no manager or seller wants to be left behind. The major drivers behind this seismic shift in local ad dollars are the giants of social/digital media. Members of what TV personality Jim Cramer calls the FANG set – Facebook, Amazon, Google – you know what I am talking about. The shift in local dollars happened and continues happening right before our collective ears and eyes. Some of us are changing with the flow, others are still satisfied just reading a competitive radio monitor report during the Monday morning sales meeting.

Let us pause right here and get back to the danger of assuming the basics. You know what assuming can do, so let us regroup. Zoom back and take a treetop view of how you reconcile the basics of:

— local ad budgets

— sales prospecting

— packaging

What’s changed in your approach to prospecting? What NEW information and new businesses are you targeting? How has your competitive information flow adjusted to reflect local market changes? What is the newest package concept in your sales arsenal? Are you up to speed on the newer social and digital media initiatives in your local market?

Make no mistake, I am not advocating breaking the foundation. Yet we cannot ignore market dynamics. Some companies are driving change and growing in the digital/social media ad space, while others are slower. The great Teddy Roosevelt said “Lead, Follow, or Get Out of the Way!” Leadership is never easy. When it comes to sales, it should be a constant goal. Do not let anyone push you out of the way.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Michele Mitchell Gets VP Stripes at Neuhoff Media

Neuhoff Media announces that Michele Mitchell is promoted to vice president – content and digital strategy. Mitchell has been with the company as head of digital operations & strategy since 2012. Neuhoff says the new position aligns with her leadership responsibilities for the Illinois and Indiana based company. It adds, “Michele has been an integral part of our team for several years and has consistently demonstrated a deep understanding of the media industry, coupled with a passion for innovation and excellence. As VP of content and digital strategy, Michele will continue to work with our content and digital teams while collaborating with each local market’s leaders to drive our company’s vision forward. Her extensive experience in digital strategy, content creation, and audience engagement will prove invaluable as we continue to grow our business and adapt to an ever-changing media landscape.” Mitchell says, “I am honored to take on this new role and continue working alongside the talented teams at Neuhoff Media. I am excited to bring my experience and passion for content creation and digital strategy to this new position, and I look forward to helping Neuhoff Media continue to thrive.”

Industry News

Yesterday’s (4/5) Top News/Talk Media Stories

The aftermath of the arraignment of former President Donald Trump in Manhattan on charges related to alleged hush money paid to Stormy Daniels; House Speaker Kevin McCarthy meets with Taiwan’s Tsai Ing-wen in defiance of China’s wishes; Florida Governor Ron DeSantis visits the state of Michigan as he tests the waters for an anticipated presidential run; three Tennessee Democrats face state house expulsion hearing for taking part in anti-gun demonstration; RFK Jr. files paperwork to run for president as a Democrat; Idaho makes it a crime to help a minor get an abortion without parental consent; Kansas bans transgender athletes from girl’s and women’s sports; NPR and Twitter spar over the latter’s calling NPR a “state-affiliated media organization”; economic forecasters fear signs of a recession; French President Emanuel Macron meets with Xi Jinping in China and addresses the Russia-Ukraine war; and the severe storms and tornadoes affecting portions of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

How to Bounce Back and Get a Job

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

A shocking number of highly qualified broadcasters have lost their jobs.  The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.

When you lose a job there are three actions that will help you land the next job.

— For the first few days, say nothing. Don’t post on social media, don’t answer the phone. You will say something very wrong.

— Every word from you should be that the company that fired you is a great company and you were proud to be there.

— File for unemployment. It’s your money.

Get the Job

— Resumes are a waste of time. I’ve never written one. Focus on the exact job you want, identify the decision maker (which is never in HR) and study. Learn everything you can about the target company and their problems. Write a solution plan. Identify exactly how you can be of service to your potential employer.

— Go to the gym. Just go. A lifetime of pizza delivery doesn’t look great! Get busy. The busier you are the faster you’ll get the job you want. Goodwill, the Salvation Army, and Dollar Tree will hire you today. Get into the stream of work life, it will change your energy.

— In your solution plan, write out how you will help your new employer. The more knowledge you show of your “new” job and company, the more flattered and impressed the decision-maker will be. No one will hire you because you need a job, they will hire you because you will solve a problem. Your plan and solutions will probably be very wrong. It doesn’t matter. You have demonstrated a sincere, studied interest in the company and have made a remarkable effort. Then they have to deal with you. A plan in a three-ring binder cannot be filed. Your plan will sit on the top of a credenza and every time an exec walks into that office, there you are at eye level!

— When you get the interview, show up 20 minutes before the meeting (not an hour). Check out in advance how the employees of the company dress and dress like that. This is no time for self-expression. After the interview, send thank you notes to everyone you met on real paper with a real postal stamp, no emails.

— The goal is to start doing the job weeks or months before you are actually hired. Bring a sales order. Write a positive critique from a listening monitor. Show up at a remote and help.

— TIP. Your odds of landing a job are much greater if you aim for one in the city where you now live.

— Go to the gym.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.