Yesterday’s (9/5) Top News/Talk Media Stories
Former President Donald Trump’s legal battles; the state of Americans’ attitudes toward President Joe Biden’s economic policies; Proud Boys leader Enrique Tarrio is sentenced to 22 years in prison for seditious conspiracy in the January 6 case; the Alabama congressional map ruling; the health of Senate minority leader Mitch McConnell; the search in Pennsylvania for escaped murder convict Danelo Cavalcante; and the possibility Tropical Storm Lee becomes a dangerous hurricane were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
across all demographics, while heavy listening (listening more than 8 hours per week) increased year-over-year. Also from the study: 1) The number of Americans listening to podcasts has increased by 45% in the last five years, and more than doubled in the past decade; 2) the jump in listening while in the car (or on public transportation) is noticeable across all age groups. It is now the most popular location to listen to podcasts among consumers 18-34 and 35-49. 
station features Michigan talk personality Justin Barclay in morning drive, followed by Premiere Networks’ daytime lineup of “The Glenn Beck Show,” “The Clay Travis and Buck Sexton Show,” Sean Hannity, and Jesse Kelly, supplemented by “Our American Stories” and some FOX News Radio content. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts who were not on the payroll but were given the platform to get their message out. Ultimately, Adell says it wasn’t financially successful. He told the Detroit Metro News, “When you look at it, no one supported it. I couldn’t get the community to support it.”
Presidential Library in Simi Valley, California. It will be broadcast live on FOX Business Network, FOX News Channel and Univision. It will also be livestreamed via FOX Nation. FOX News Media president and executive editor Jay Wallace says, “We are very proud to have Stuart Varney and Dana Perino co-moderating the second debate with Univision to provide Americans with a comprehensive view of the qualifying candidates vying for the Republican nomination for president.”
Consider the following song titles:
lead-in to the weekend in college football and is hosted by FSR weekend personality Brian Noe who’s joined by former All-American Penn State left guard Rich Ohrnberger and betting analyst Jared Smith. The Sunday show airs from 10:00 am – 1:00 pm ET, also hosted by Noe and features feature NFL veteran Geoff Schwartz, along with professional sports bettor and KrackWins.com founder Bill “Krack” Krackomberger.
inked in 2021 and included Cadence13 and APM developing and producing new shows and made Audacy the exclusive podcast sales rep for APM. The piece further notes that Audacy CEO David Field referenced the deal during his Q2 2023 earnings commentary saying, “In June, we successfully negotiated an early exit to an onerous Podcast ad representation contract, which resulted in a restructuring charge of $5.9 million in the quarter and the accelerated recognition of $4.5 million of prepaid content expense. We believe exiting this agreement will have a positive impact on our podcast margins, without materially impacting our future podcast revenue growth opportunity.” 
Those are the two consultant buzzwords that hosts I coach are hearing in their sleep. And a couple more “E” words: Empathy and Empower.
astronauts to newscasters to ultramarathoners prioritize sleep to perform and live at their best. The podcast incorporated key brand messaging throughout, complemented with ad placements across the iHeartPodcasts network. The study concludes that Mattress Firm’s investments on iHeartPodcasts lead to a 45% lift in incremental sales and achieved a 4X incremental return on ad spend. iHeartMedia chief data officer Brian Kaminsky states, “Over 100 million Americans listen to podcasts a month with 80 million Americans listening weekly, which is clear evidence this ‘emerging medium’ has now become a permanent, new part of all of our media consumption – giving brands access to new and engaging audiences. By partnering with Affinity to measure the impact of Mattress Firm’s digital audio advertising, particularly on their bottom line, we were able to demonstrate the power of the brand’s partnership with iHeart to drive sales and strong ROI. We also gained insights to optimize campaign performance that we are already applying.”
July 2023 PPM Data – Information for the July 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
the Council Award of Special Recognition from the Association for the Study of African American Life and History(ASALH). ASALH was founded in 1915 by Dr. Carter G. Woodson to document the contributions of African Americans to American history. The award will be presented at the 108th Annual Conference in Jacksonville on September 23.
Newsmax registered an impressive 88% percent jump in prime time, among all viewers, year over year. Nielsen also reported Newsmax witnessed 62% in total day and 56% in day-time ratings Monday through Friday.” Newsmax CEO Christopher Ruddy states, “It’s clear millions of Americans have made the switch to Newsmax, and they like what they see. They also like our powerhouse lineup starting with Greta Van Susteren every night at 6:00 pm Eastern.”
HALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today. Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.
and entrepreneurs. The company says Smiley will continue to serve as managing editor of his signature show with SmileyAudioMedia, Inc producing and syndicating the program. The program’s first affiliate station is Equity Media LLC’s talk WBOK, New Orleans. Smiley says, “We’re excited to bring our radio program to listeners across America. Our innovative programming with groundbreaking, exclusive interviews has filled a void for African American and progressive listeners in Southern California and soon in markets throughout the United States.” Smiley was honored with the “Gene Burns Memorial Award for Freedom of Speech” – a.k.a., the Freedom of Speech Award – from TALKERS magazine at this year’s TALKERS 2023 conference held on June 2 at Hofstra University.
underestimate time spent with AM/FM radio. While they believe Americans spend 9% of their media time with AM/FM radio, the reality is 15%.” Why is this? The report cites two reasons. First, longtime ad agency executive Bob Hoffman says, “How can professional people who work in an industry that is largely constructed on media behavior be so astoundingly misinformed? The answer is pretty simple… marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior.” Second, marketing professor Mark Ritson adds, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.” 
and 112 million total multiplatform minutes (up 60%), according to Comscore data. Outkick founder (and Premiere Networks syndicated talk radio star) Clay Travis states, “OutKick doesn’t shy away from the most pressing topics in American sports today which is why we have continued to expand our audience every quarter.”
June 2023 PPM Data – Information for the June 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
Simulcasting on 98.7 HD-2, iHeartMedia Washington, DC launches “Freedom 104.7 – DC’s Real News. Real Talk.” Senior vice president of programming Jeff Kapugi states, “We are excited to welcome a number of best-in-class personalities to ‘Freedom 104.7.’ We are confident [the station] will quickly become a favorite destination for DMV talk radio listeners.” Premiere Networks executive vice president of affiliate sales Peter Tripi adds, “We’re thrilled to have our industry-leading talk lineup join ‘Freedom 104.7 & 98.7 HD-2.’ These stellar talents will provide entertaining, unique and insightful views on the latest news, politics and events that Washington, DC listeners are looking for.” The station’s weekday lineup includes: “America’s First News” (6:00 am – 9:00 am); Glenn Beck (9:00 am – 12:00 noon); Clay Travis & Buck Sexton (12:00 noon – 3:00 pm); Sean Hannity (3:00 pm – 6:00 pm); Jesse Kelly (6:00 pm – 9:00 pm); “Our American Stories” (9:00 pm – 12:00 midnight); “Coast to Coast Early Edition” (12:00 midnight – 1:00 am); and “Coast to Coast AM with George Noory” (1:00 am – 6:00 am). Approximately six months ago (1/5), WWDC-HD2 and 104.7 translator station W284CQ became “iHeart Sports DC”; it was not listed in Nielsen Audio’s May 2023 sweep. Among persons 6+ in that ratings period, American University public radio news/talk WAMU ranks first (11.4); Hubbard all-news WTOP & WTLP “Washington’s Top News” is second (8.0); Cumulus Media news/talk WMAL “105.9 FM – Where Washington Comes To Talk” finishes seventh (4.7); and Audacy business news WDCH “Bloomberg 99.1 FM” ranks #22 (.5).
of staff often meant instability and near-daily internal leaks to the press. Now, the new iHeartPodcast ‘The Whistleblowers: Inside The Trump Administration,’ co-produced with Best Case and Ark Media, will dive headfirst into the chaos to bring listeners the inside story of the people behind some of the most explosive government revelations in American history.” Taylor is a bestselling author and the former chief of staff of the U.S. Department of Homeland Security. He first wrote anonymously, but later revealed himself as the author after publishing the #1 bestseller A Warning in 2019. Each episode focuses on a different “whistleblower” including Reality Winner, Andrew McCabe, Alexander Vindman, Olivia Troye, Dawn Wooten, Grant Turner, and Stephanie Grisham. 
community. With the launch of this station, we aim to not only serve our listeners but give them a reliable home for the news they seek and the information they rely on every day.” Americano Media’s talent includes award-winning journalists Lucia Navarro and Carines Moncada, as well as popular radio hosts Dania Alexandrino and Lourdes Ubieta. Americano Media produces 18 hours of original programming each weekday from 6:00 am to 12:00 midnight ET. American Media chief executive Ivan Garcia-Hidalgo says, “This collaboration with Alpha Media is a natural fit for Americano. We take pride in delivering the finest Hispanic news/talk programming in Spanish, and we are happy to bring that programming to the large Hispanic audience in Bakersfield.”
