Yesterday’s (11/19) Top News/Talk Media Stories
President-elect Donald Trump’s controversial ongoing department head nominations topped the list again in yesterday’s conversations across talk media in America. There is a growing fascination among hosts and callers with the complicated relationship unfolding between Trump and Elon Musk. The economy and escalation of war in the Middle East and Central Europe were also among the most-talked-about stories followed closely by the migrant crisis and health care/abortion rights, according to ongoing research from TALKERS.
Journalism is alive and well within certain college radio circles. On Election Night (11/5), the WRFH/Radio Free Hillsdale 101.7 FM student broadcast team hosted live coverage from the Searle Center on Hillsdale College’s campus in Hillsdale, MI and invited students, faculty, and staff to attend and watch election results roll in and listen to analysis. Student anchors were joined by the presidents of Hillsdale College Republicans and Hillsdale College Democrats, three members of the Hillsdale faculty, a candidate for the Michigan State House, a candidate for the Michigan Supreme Court, and reporters from the Detroit News, the Daily Caller, the Center Square, and the Daily Signal. Back at the WRFH studios, the station’s news team worked to update listeners with results from state and local races all night long. More than 200 people came out to the broadcast in action. WRFH GM Scot Bertram tells TALKERS, “It was a home-run event! Students work hard to prep for this quite unpredictable night. There’s an enormous amount of planning and research involved to set everything up. Then the night unfolds, and they realize it’s a ton of fun, as well. I’ve heard from more than a few students who took part in our previous Election Night events that it’s one of their best experiences on campus and really drew them deeper into the journalism program here at Hillsdale.”
This sixth installment in 
The hallmark awards ceremony, presented by CalViva Health in the New Exhibit Hall of the Fresno Convention & Entertainment Center. The awards paid tribute to 10 Central Valley women who have excelled professionally, served as role models, and given back to their communities, as well as one business honored for its support of women and women’s issues. Patty Hixson’s successful radio career spans 32 years serving the Central Valley. An active leader in the community, she has been a member of the Fig Garden Rotary Club for 30 years, serving as president in 2018, and was a longtime member of the California State University-Fresno’s Bulldog Foundation. Hixson also served on the Board of Directors of the Greater Fresno Area Chamber of Commerce. Patty Hixson said: “I’m honored and humbled to be recognized among this astute group of leaders. Giving back to the community is a central part of my DNA, and I thank the Marjaree Mason Center for this award and for its important efforts supporting all women in our community.”
The agreement extension will feature Jeff Lewis expanding his popular show, “Jeff Lewis Live” to two hours a day giving listeners more of Jeff Lewis promoted as “just the way you want him…live and uncensored.” Lewis tells TALKERS, “SiriusXM has given me the freedom to build a show that is unfiltered, unapologetic, and morally corrupt. I’m grateful for the opportunity to grow my show and my cult…I mean, listeners.” The show will now air Monday through Fridays from 12:00 noon – 2:00 pm ET on SiriusXM’s 
Ideology and, as Michael Harrison calls it, “the daily dance of affirmation” aside – perhaps there’s something to be said about booking “opposition” political luminaries as guests on our industry’s highly “targeted” venues. FOX News Channel’s (FNC) “Special Report with Bret Baier” delivered 7.8 million viewers and 1,126,000 in the 25-54 demo during anchor Bret Baier’s exclusive interview with VP Kamala Harris from 6:00 pm – 6:30 pm ET this past Wednesday (10/6), according to Nielsen Media Research. The interview marked the highest rating of the Harris-Trump political season, outrating Harris’s individual appearances on “60 Minutes,” “The View,” “The Late Show with Stephen Colbert,” CNN and MSNBC. For the full 6:00 pm ET hour, “Special Report” drew 6.7 million viewers and 901,000 in the 25-54 demo. Combined with the show’s midnight airing 12:00 midnight -12:30 am ET, the interview with VP Harris nabbed 9.2 million viewers and 1.4 million in the 25-54 demo, beating ABC’s interview with President Joe Biden before he dropped out of the race (8.5 million viewers). 
This edition explores game-changing shifts in creativity, artificial intelligence, measurement, and audience activation—highlighting key trends crucial for navigating the evolving ad environment. KEY FINDINGS: According to research compiled in the guide, emotional messaging is gaining renewed importance in audio advertising, driving an 8.2% increase in consumer action with ads that evoke positive feelings. In the creator economy, “test and see” strategies are becoming obsolete, as authentic creator partnerships are now essential to media plans. In fact, 40% of advertisers are shifting from one-off campaigns to year-long collaborations with creators, recognizing the lasting value these partnerships offer.
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”