Industry News

Round Three of June PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM drops eight-tenths for a 5.0 share (weekly, 6+ AQH share) finish that leaves it ranked #5 in the market, while iHeartMedia news/talk KEX adds one-tenth for a 1.8 share that lifts it to the #18 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises three-tenths to a 3.1 share and remains ranked #13, while Alpha Media’s news/talk KTSA dips a half share to finish with a 1.4 share leaving it ranked #22 in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises 1.2 shares for a 6.1 share finish that lifts it to the #2 rank, while iHeartMedia’s news/talk KNRS-AM/FM is steady with a 3.1 share but rises to the #12 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WGN, Chicago Adds Frank Morano for Overnights

The Red Apple Audio Network syndicated program “The Other Side of Midnight with Frank Morano” isim added to the program schedule at Nexstar Media’s WGN, Chicago beginning Monday (7/15). WGN Radio VP and general manager Mary Sandberg Boyle says, “‘The Other Side of Midnight with Frank Morano’ is engaging, creative, and lively – a trifecta not often found in late night radio shows.”

Industry News

Audacy Elevates Jeff Miller in Cleveland

Audacy names Jeff Miller SVP, market manager and director of sales for the Cleveland operations that includes sports talk WKRK-FM “92.3 The Fan” and four music brands.  Audacy regional president Markim Hannon says, “Jeff has been one of our key sales management leaders for nearly three decades, leading robust sales teams and managing salespeople of all experience levels. He has also been an integral player in making ‘92.3 The Fan’ one of the market’s dominant revenue leaders while managing the relationship with our key partner, the Cleveland Browns. I know that Jeff will advance the legacy of Tom Herschel as Audacy Cleveland’s new leader, and I look forward to working with him to set the path forward.” Miller comments, “I am humbled, motivated and very excited to accept this fantastic opportunity to lead Audacy Cleveland. I look forward to working with our team and the entire organization to build on the success we experienced under Tom Herschel’s guidance.”

Industry News

Round Two of June PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego Tampa, Denver, Baltimore, and St. Louis. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM slips two-tenths to a 3.6 share (weekly, 6+ AQH share) and remains ranked #11 in the market, while Hubbard Broadcasting’s all-news WTOP-FM rises 1.3 shares to a 9.5 share and stays locked in the #2 rank. In Seattle, Bonneville’s news/talk KIRO-FM adds four-tenths to finish with a 4.9 share that lifts it to the #5 rank, while sister conservative talk KTTH-AM adds a half share to finish with a 2.0 share good for the #22 rank, and Lotus Communications’ conservative talk KVI tacks on three-tenths for a 2.1 share good for the #21 rank. In Phoenix, iHeartMedia’s news/talk KFYI inches up one-tenth for a 3.5 share but falls back to the #9 rank, while Bonneville’s news/talk KTAR-FM is steady with a 2.3 share and rises to the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

“New Jersey 101.5” Revises Disclaimer on Bill Spadea Show

The New Jersey Globe reports that Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is playing a revised disclaimer during morning host Bill Spadea’s program in light of his declared candidacy for governor of New Jersey in 2025. This comes after the New Jersey Election Law Enforcement Commissionim held a hearing to consider whether Spadea’s being on the air after declaring his candidacy constitutes an in-kind contribution to his campaign that violates the states campaign finance laws. While the ELEC ruled Spadea can remain on the air, it required that steps be taken to avoid violating the laws. The ELEC was concerned with the disclaimer that had been airing that mentioned Spadea’s name four times. The new disclaimer is as follows: “Townsquare Media, and New Jersey 101.5 do not support, endorse, advocate, encourage, fund, or appeal for the election or defeat of any candidates for public office. Townsquare Media, its affiliates, executives, officers, and employees, including New Jersey 101.5 did not request, suggest, invite or encourage any of its employees to seek public office.  Townsquare Media and New Jersey 101.5 have implemented parameters, restrictions and guidelines on the content of this broadcast to eliminate the broadcast of any content endorsing, supporting, encouraging, advocating, promoting, or appealing for the nomination, election or defeat of any candidates for public office.” See the story here.

Industry Views

Monday Memo: WHO ARE You Talking To?

By Holland Cooke
Consultant

imWe – inside-the-box – live and breathe radio. Listeners have their hands full just living and breathing. Their day is time crunched and financially challenging, and we want to be its soundtrack.

But listening is free, unlike umpteen other purchase decisions they agonize. So, what’s high stakes to us is low stakes to them. We only matter if we matter, and we’ve never had so much audio competition. Accordingly, this exercise, which has been helpful at stations I work with:

im

Describe the listener your station targets. Then ask other staffers.

— Is everyone profiling the same person?

— Does your programming content address their needs and wants?

— Is station imaging about the station? Or their needs and wants?

— Do commercials offer solutions? Are you missing categories?

Well worth the investment in conference room pizza.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Veteran Radio Industry Executive Steve Lapa Passes

BREAKING NEWS:  Details at press time are still sketchy but TALKERS has learned that longtime radio industry executive Steve Lapa passed away this morning (6/28) at the age of 72. Cause of death is not available at press time. Lapa was the CEO and founder of South Florida-based media marketing firm, Lapcom Communications.  He was a widely read TALKERS columnist whose weekly “Pending Business” commentary was a source of information and inspiration to radio sellers across the nation and one of theim trade publication’s most popular features. He also recently appeared as the moderator of the “Generating News/Talk Revenue” panel at the recent TALKERS 2024: Radio and Beyond conference – a role he also played at the 2023 installment of the TALKERS conference. Lapa was highly active as an advisor to Newsmax Media for the past decade in the development of its multimedia operations including Newsmax Radio. Starting on-air, then working through the ranks of programming, production and sales, Steve Lapa, at age 25, became the youngest general manager in the US of a group owned top 30 DMA radio station WGRQ, Buffalo. Continually assigned to lead turnaround properties, Steve focused on delivering revenue and audience growth through the insightful opportunities blending on-air talent creating unique programming with high-profile event partnerships. He quickly became a category innovator. Steve’s first-mover concept, developed in the early era of superstar stadium concerts, proved highly profitable across program channels, talents, and venues at all levels. Steve held upper-level management positions at 28 radio and TV stations for public and privately held companies from South Florida to San Francisco. One of his most recent positions was as VP/GM of talker WFTL, Fort Lauderdale/Miami. After successfully managing and innovating for others, Steve and financial partner Myer Feldman co-founded Ardman Broadcasting of Florida and Cape Cod, to acquire underdeveloped broadcast assets, which were developed then divested at 200-400% returns. Steve went on as founder of his own Lapcom Communications generating the same results at his wholly owned stations.  Lapcom Communications was the parent company for Lapa’s current business activities until his death today.  More information including arrangements will be posted when available.

Industry News

Edison Research: Video Appeals to Podcast Fans

According to Edison Research’s Edison Podcast Metrics, 79% of weekly podcast listeners in the U.S. have consumed a ‘video podcast’ – essentially watching, or at least listening to the content on a video streaming platform. Edison Podcast Metrics further measures whether podcast listeners are actively or passivelyim watching video podcasts. Sixty-two percent of weekly podcast listeners 13+ have enjoyed video podcasts passively, with the video content playing in the background while listening to the audio. Meanwhile, the data reveals a compelling point – 72% of weekly podcast listeners 13+ have enjoyed video podcasts actively, meaning they have watched video as they listen to the podcast. Edison says, “Podcasts with video elements also allow creators to repurpose content into short, engaging clips tailor-made for social media platforms – think YouTube shorts, TikTok, or reels on Instagram or Facebook. This strategy can work to enhance a show’s digital presence, while amplifying the reach and engagement of podcasts overall.”

Industry News

ESPN Chicago Announces Third Annual Football Fest Event

Good Karma Brands’ WMVP-AM “ESPN Chicago” is presenting the third annual “Football Fest” at the Hard Rock Casino Northern Indiana on August 25. GKB says, “The highly anticipated event, now in its third year, is back with even more excitement, special guests, and unique experiences for fans. We are thrilled toim welcome back ESPN NFL insiders Adam Schefter and Field Yates, who will be sharing their expert insights and engaging with fans throughout the event.” ESPN Chicago director of content Danny Zederman states, “‘Football Fest’ is the unofficial kickoff of the NFL season, and I am excited about this year’s fest, from the stars we’ll have in the room to the show we have planned. We listened to fan feedback, and we’ve added new ways for fans to interact with their favorite ESPN Chicago and Bears Radio Network personalities, as well as a live onstage version of our fan-favorite, unfiltered podcast ‘Crosstalk Unhinged’ with Carm, Jurko, Waddle, and Silvy.”

Industry Views

Pending Business: “Go F-Yourself”

By Steve Lapa
Lapcom Communications Corp
President

imWhen it comes to advertisers who cancel, Elon Musk said it loud and clear at the NY Times Dealbook Summit, “Go F-Yourself.” He claimed advertisers who objected to content on X were “blackmailing him with money” by canceling ad campaigns on his X platform.

C’mon, Elon. I guess you never made the sales calls many of us have made pitching Rush Limbaugh, Howard Stern, or any of the many in talk radio who made the dreaded “no buy” list because an advertiser was alienated by their political lean, or content. Maybe Elon forgot that many advertisers feel the feedback of their customers and reflect customer input in their marketing dollars.

Many of us who made those sales calls tried to work alongside the content objections voiced by advertisers. The goal was to earn the advertiser’s dollars, not consider a cancellation as “blackmail.” A loud and clear, “Go F-Yourself,” was and still is the best way to kill the customer, torch the relationship, as your general manager, owner, stockholders, and about everyone including the wife and kids are amazed at your out-of-control rant.

Michael Richards, a.k.a. Kramer of Seinfeld fame, calls it “canceling yourself.” He should know. It seems after careful review Musk may be feeling the pain of his famous F-bomb message to “X” advertisers. Elon is now repackaging his pitch to include an A.I. component that could blunt those content objections. Will A.I. step in and keep the content compatible with the goals and objectives of those advertisers who cancelled X?

Wow, why didn’t I think of that? Eliminate good old-fashioned human judgement to understand the content the advertiser is identifying as incompatible with their goals. Maybe or maybe not. Think about how many of your advertisers listen to your talent and offer you, the seller, content feedback. Like the saying goes, many advertisers buy where they listen.

Back to the F-bomb comment. It is hard to be critical of one of the wealthiest people on the planet, but in this one instance, even a billionaire learned from his missteps. As time passed, perhaps cooler heads prevailed and those at X learned what those of us who made those early “no buy” list sales calls learned:

1. Advertisers who control budgets do not like to be told to “Go F-yourself”

2. Content cancellations are not “blackmail.” Those cancellations are based in:

a. Customer feedback

b. Advertiser culture

c. Misaligned goals

Next time you get the urge to blurt out your frustrations, remember a basic tenet of sales, “Never say anything that is too big to eat.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place on Friday, June 7 at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

im

Salem Radio Networks star Mike Gallagher gives the TALKERS camera a big thumbs up from the halls of Hofstra University’s Lawrence Herbert School of Communication. In addition to broadcasting his show that day from the state-of-the-art studios of the university’s acclaimed WRHU, Gallagher participated in the TALKERS 2024: Radio and Beyond “Great Debate” representing the conservative viewpoint in a refreshingly civil exchange with progressive host Thom Hartmann.

im

WABC, New York/Red Apple Audio Network star Frank Morano (standing); WDUN, Gainesville, GA midday force Martha Zoller (seated r); and WBT, Charlotte afternoon drive personality Brett Winterble (seated l) are pictured during an informal moment at TALKERS 2024: Radio and Beyond.

im

Noelle Huizenga, VP public policy/communications, National Religious Broadcasters (NRB) was among the attendees at TALKERS 2024: Radio and Beyond.

im

Nationally syndicated Talk Media Network (TMN) radio personality Kate Delaney (l) captured a cozy selfie with (l-r) Ryan McCormickMichael Harrison, and Mark Goldman at TALKERS 2024: Radio and Beyond. Goldman and McCormick are the managing partners of Goldman McCormick Public Relations.

im

John Sardelis (l) is pictured at TALKERS 2024: Radio and Beyond with Westwood One affiliate sales manager, Laura Martinez.  

im

Broadcasters General Store (BGS) marketing executive Buck Waters attended TALKERS 2024: Radio and Beyond dispensing sage advice about the latest equipment and technology available to conference registrants. Waters, along with BGS tech wizard David Antoine, provided oversight to the process of video recording the sessions at the event which will soon be posted here and on YouTube.

Industry News

TALKERS News Notes

Good Karma Brands and ESPN Los Angeles 710 AM announce a new partnership with the University of Southern California to become the official broadcast home of USC Athletics, including USC Football, USC Men’s Basketball, and USC Women’s Basketball. ESPN Los Angeles market manager Sam Pines comments, “We are thrilled to partner with USC Athletics and bring game coverage to our passionate audience in Los Angeles on ESPN LA 710 AM and beyond with the opportunity for fans to tune in on the ESPN LA app. USC has a rich tradition of excellence in sports, and we are committed to delivering the high-quality coverage for Trojans fans.”

PodcastOne podcast, “Gals on the Go,” is teaming with skincare band fresh beauty for a live podcast recording event in New York City tomorrow (6/22) as part of the Second Annual fresh Beauty Rose Pop-Up. Hosts Danielle Carolan and Brooke Miccio will bring their lively banter and engaging conversation to a live audience gathered to celebrate fresh beauty’s Rose Collection. PodcastOne chief revenue officer Sue McNamara says, “At PodcastOne we strive to find pivotal brand associations that resonate with our hosts and their audiences. Our desire to amplify and highlight products and partnerships with out-of-the-box concepts, ideas and innovations allow us and our shows to align with market leading companies like fresh beauty.”

New England Public Media names John Sutton, currently serving as the NEPM interim chief content officer, to the newly established position of vice president of content and audience strategy. NEPM president Matt Abramovitz says, “In this pioneering role, John will develop the strategy and plan to make NEPM the indispensable guide to Western Mass. After months of searching, John stood out because of his many years of strategic and programming consulting in the public radio system, as well as his experience in-house at NPR and Pittsburgh’s WESA.”

Industry News

Mason Promoted to OM for Spoken Word in Nashville

Cumulus Media promotes Paul Mason to spoken word programming operations manager for Nashville’s news/talk WWTN-FM “SuperTalk 99.7” and sports talk WGFX-FM “104.5 The Zone.” Mason takes over the news/talk programming position previously held by Dan Mandis, who remains host of “Nashville’s Morning News” on WWTN-FM. Cumulus Media Nashville VP and market manager Allison Warren says, “Paulim Mason, a visionary leader who has successfully guided our sports station for the past four years, is now poised to bring the same focus, passion, and energy to our news/talk station – ‘SuperTalk 99.7 WTN.’ With an exciting blend of local hosts delivering both local and national stories in an informative and engaging manner, Paul is ready to lead this station to new heights. As we recently launched the SuperTalk YouTube channel, we anticipate continued dominance in spoken word content under Paul’s steady guidance. I would be remiss if I did not at the same time thank Dan Mandis for his outstanding leadership of the station over the last 10 years. Dan has successfully managed both the station, especially through challenging times, and breaking news while maintaining hosting duties and we look forward to letting him settle into his weekday morning show.” Mason comments, “SuperTalk 99.7 WTN’s reputation in the news/talk format is among the elite. Dan Mandis has built a strong brand, and I look forward to working alongside not only Dan, but with the entire on-air staff (Chris Hand, Matt Murphy, and Brian Wilson), and our producers. The recent launch of SuperTalk TV has positioned WTN to continue to be a leader in news/talk. WTN has loyal clients and listeners, and we are committed to bringing stories, news, and opinions in a meaningful and engaging way. I’m humbled and thankful for the trust Allison Warren, Brian Phillips, and John Dimick have in me to lead spoken word at Cumulus Nashville.”

Industry Views

Pending Business: Summertime Blues

By Steve Lapa
Lapcom Communications Corp
President

imWhen market leaders drop rates, what comes next?

We have all been there. A market leading radio station will review sales, income, profits, pacing, costs and determine the best path to increasing income and reversing a negative sales trend is to strategically reduce, repackage or simply drop rates.

Assume the position of being downstream in audience delivery, which should mirror most reading this column. This is the time of year when many news/talk operators face this never-ending strategic pricing dilemma. Unless you are fortunate enough to sell or manage for the market leader, the trickle-down effect of the market leader dropping rates in a knee-jerk reaction to slow sales can be a 90–120-day revenue and income killer for those living downstream. It can happen in any business, but ad sales are particularly vulnerable as cancellations, market business conditions and weather can often impact the delicate ecosystem of radio ad sales.

Like it or not, very few if any business decision makers wake up shouting, “Gotta buy some radio ads right now!” With Father’s Day behind us (hope you had a good one) and Labor Day in front of us, let us review some basics to help keep our collective eye on the prize and focus on delivering performance through year end.

1. Summer Sales. Like or not, the American retail world we grew up and live in today conditioned us to anticipate and respond to those great summer sales events. July 4th, Labor Day, Back to School, these are all themed marketing opportunities that most of us expect and celebrate. That “Summer Sizzler” sale is not limited to steaks, barbeques, fashion, and vacations. Be creative, go with the flow and work with your teams to be a front runner in the creative packaging opportunities department.

2. Plan to adjust. Keep an idea or two on hold until it is “break the glass” time, then pull the trigger on your adjustment and move fast!

3. Expand your prospecting universe. New business opportunities are the lifeblood of sales. That email you send asking if there is anything happening this season is a necessary evil and without anything compelling to add it is deleted as quickly as you hit send. Be different!

4. Balance your short-term sales panic button with a long-term plan. We all must deal with the uncontrollable competitive variables in our sales environment. But success belongs to those who anticipate, adjust, accommodate, and answer the challenge!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

im

A group of top talk radio pros participated in the panel discussion “Programming News/Talk Radio.” Pictured (l-r): Doug Stephan, CEO/Founder, Stephan Multimedia; Phil Boyce, SVP, spoken word format, Salem Media Group / ops VP, New York region, WMCA / WNYM-AM 970 The Answer; Paul Vandenburgh, owner/host, WGDJ Talk 1300, Albany, NY; Scott Lakefield, APD, WOR, New York; Greg Stocker, brand manager, WPHT, Philadelphia; and Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming, Florida region, iHeart Media Miami.  The panel was moderated by Mike McVay, president McVay Media Consulting (pictured below).

im

im

TMN syndicated host Dr. Daliah Wachs performed the singing of the National Anthem.

im

One of the main panel discussions at TALKERS 2024: Radio and Beyond was “Generating News/Talk Revenue in the Digital Era.” Pictured (l-r): Moderator Steve Lapa, president, Lapcom Communications Corp.; Vince Benedetto, CEO, Bold Gold Media Group; Josh Leng, Founder/CEO, Talk Media Network; John Caracciolo, president/CEO JVC Broadcasting; Ron Hartenbaum, managing member, Crossover Media; Kathy Carr, president, Howie Carr Radio Network; and Julie Talbott, president Premiere Networks.

im

Pictured above is a segment of the crowd at TALKERS 2024: Radio and Beyond giving a standing ovation during the event.

Industry News

Round Four of May PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM is steady with a 4.4 share (weekly, 6+ AQH share) and remains ranked #7, while in Raleigh, iHeartMedia’s news/talk WTKK-FM adds a full share for an 8.3 share and climbs to the #2 rank, and in Indianapolis, Urban One’s news/talk WIBC-FM rises 1.2 shares for a 6.9 share finish that lifts it to the #4 rank. In Milwaukee, iHeartMedia’s news/talk WISN posts its ninth straight #1 rank after adding 1.8 shares to finish with a 12.1 share. See Mike Kinosian’s complete Ratings Takeways from this group of markets here.

Industry News

Round Three of May PPMs Released

imThe third of four rounds of ratings information from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered April 25 through May 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, although Alpha Media’s news/talk KXL-FM dipped six-tenths to a 5.8 share (weekly, 6+ AQH share), it remains ranked #2, while iHeartMedia’s news/talk KEX-AM rises one-tenth to a 1.7 share stays in the #20 rank. In San Antonio, iHeartMedia’s news/talk WOAI-AM is steady with a 2.8 share but falls back to the #13 rank, while Alpha Media’s news/talk KTSA slides back two-tenths to a 1.9 share good for the #19 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM loses 3.2 shares to finish with a 4.9 share and regresses to the #4 rank, while iHeartMedia’s news/talk KNRS-AM/FM adds half a share for a 3.1 share finish that lifts it to the #14 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round Two of May PPMs Released

imThe second of four rounds of ratings information from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM declines eight-tenths to finish with a 3.8 share (weekly, 6+ AQH share) and is ranked #11 in the market, while Hubbard Broadcasting all-news WTOP-FM rises four-tenths for an 8.2 share that keeps it ranked #2. In Boston, iHeartMedia news/talk slides four-tenths to finish with a 2.9 share and the #14 rank, as sister all-news WBZ-AM dips four-tenths to a 4.5 share but remains ranked #7 in the market. And in Seattle, Bonneville news/talk KIRO-FM gains seven-tenths to finish with a 4.5 share lifting it to the #6 rank, while sister conservative talk KTTH-AM rises one-tenth to a 1.5 share and the #23 rank, and Lotus Communications’ conservative talk KVI-AM adds a half share for a 1.8 share finish good for the #21 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round One of May PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In New York, Red Apple Media’s news/talk WABC is up one-tenth to a 3.3 share (weekly, 6+ AQH share) that lifts it to the #10 rank, while iHeartMedia’s news/talk WOR also climbs one-tenth to a 1.5 share good for the #19 rank. iHeartMedia’s news/talk KFI, Los Angeles drops six-tenths to finish with a 4.0 share and pulls it back to the #7 rank in the market. In Chicago, Nexstar Media Group’s news/talk WGN declines eight-tenths to a 3.0 share good for the #12 rank, while Cumulus Media’s news/talk WLS-AM is steady with a .9 share and the #26 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry Views

Pending Business: Post-Game

By Steve Lapa
Lapcom Communications Corp
President

imIn case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.

Sometimes honest or transparent B2B conversations are difficult to digest. But when the truth is presented in an open forum designed to educate and motivate better to listen closely.

High five to keynoter Glenn Beck who shared his personal journey from the bottom to the top. His keynote was clear, honest messaging. Fame and fortune are no substitute for being true to yourself, honest about why and what you do in this business. What will you contribute that will make a difference? Love him or hate him, Beck is a proven, successful professional at what he does best: make you think.

Straight forward hallway conversations with fellow panelist Vince Benedetto, CEO of Bold Gold Media, were philosophical eye openers. Vince is a young, successful owner operator of small and medium market radio stations. Why is radio perceived as a “still is” good business when all his teams know is today’s success? Did someone tell him sales orders rolled in on fax machines? If that was the case, maybe radio stations should go back to faxing. Vince has no rear-view mirror, no experience with the “good old days” – just today’s and tomorrow’s successful opportunities. I explained to Vince, I’ve worked with the frenemy, and it is the generation ahead of him. We who overlook and assume the basics of over 90% radio listenership. It is us who need a look in the mirror!

A moment of honesty comment from John Caracciolo, CEO of JVC Media, was short and to the point, “Where are the bankers?” Nowhere near most local radio station owner operators. Maybe that will change as more terrestrial radio owners, managers, and talent fast forward embracing the future of digital and social media integration.

The research Salem Media Group SVP Phil Boyce shared was inspiring and thought provoking. His numbers tell the compelling story of audience dynamics and choices, especially when we hear how people are listening to radio for longer periods of time. Does anyone honestly care to pitch that key sales point?

Let’s wrap this column up with three key takeaways from the conference:

1. The radio business is alive but wrestling with a future crowded by aggressive competition from the new digital/social media frontier.
2. Successful leaders need trusted, experienced collaborators. Learn from the great Warren Buffet.
3. It takes passion, commitment, expertise, and a great team to stage the annual TALKERS conference. Thank you, Michael Harrison. I learned a lot!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Behold the Radio Unicorn!

By Holland Cooke
Consultant

imGot young local radio news talent? CONGRATULATIONS, for five reasons:

1. They’re young, which our 100-year-old medium NEEDS.
2. Streaming and satellite competitors don’t do local.
3. Radio is still #1 in-car. And in-home again, via smart speakers.
4. As listeners wonder “What NEXT?” news has their back.
5. Talent is acquired. Hire attitude, train skills.

Just DOING local news makes you special, especially if your AM/FM competitors don’t. Six tips for taking it to the next level, and making your station more habit forming:

— Make this hour’s newscast sound different than last hour’s. A particularly clever turn-of-phrase can come back to haunt you the second time a listener hears that version. The little voice in their head says, “I already heard that.”
— Lead with the latest. Avoid telling the story in chronological order. Is there some detail that can top this hour’s version? “A third shift of state troopers has joined the search for little Sarah Johnson…”
— Write as though you were telling the listener face-to-face. The police posted: “Anyone who has seen a car matching that description is asked to contact the police.” Rewrite to say, “If you see that car, call the police.”

im

— Less is more. Long sentences can make it difficult for the listener to follow the story and understand the information. Emulate your network’s writing style. Write for the ear. Avoid using too many adjectives and adverbs.
— But don’t leave out verbs! “The woman’s husband arrested the wounded man taken to the hospital.” Huh?
— Highly recommended: “Writing Broadcast News Shorter, Sharper, Stronger” by Mervin Block (expensive on Amazon, FREE on Google Books).

Time Spent Listening is still the ballgame. Specifically, we want to add occasions of tune-in, which is easier than extending duration-per-occasion. Translation: There is very little we can do to keep someone in a parked car with the key on Accessories.

So be known for knowing. Benefit-laden imaging will earn you the information reputation that keeps listeners coming back again and again, “for a quick update.” And user-friendly copy points will be more effective than the boastful station-centric way many news promos sound.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS Conference is an Advance Sellout

The 27th annual installment of the talk media industry’s longest-running and most important national event is set for Friday, June 7 at Hofstra University, just outside of New York City on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – is an advance sellout.  The power-packed, one-day agenda is spectacular! Check out the official Program Guide hereTALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on an adjacent TV soundstage, the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ reflecting and preserving a remarkably colorful and historic era in American media and culture. Broadcasters and students of communications all over the world for years to come will bear witness to this ‘happening.’” The storied talk media industry tradition will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. For last minute information, call Barbara Kurland at 413-565-5413.

Industry News

State Associations Lobby for Broadcast VOICES Act

In a letter to congressional leaders, the 50 state broadcasters associations are seeking support for and passage of the Broadcast VOICES Act that would reinstate the tax certificate program at the Federal Communications Commission, encouraging investment in TV and radio broadcast station ownership for women and people of color. They note that from 1978 to 1995, the Minority Tax Certificate program established at the FCC provided a tax incentive to individuals who sold their majority interest in a broadcast station to people of color. They say, “During that time, TV and radio broadcast station ownership by people of color increased by more 550%. Fast forward to 2024, diverse ownership in our industry has drastically changed not due to lack of effort or interest, but due to lack of access to capital. Currently, women make up less than 6% of broadcast TV station owners and people of color make up less than 3%. When it comes to broadcast radio station owners, women make up around 7% of owners and people of color make up less than 3%. Broadcasters provide an invaluable resource to all communities, serving as a local and trusted source for news and information across the country. Our strength is in our ability to cover diverse community experiences and tell stories from an authentic perspective. The tax certificate program will help us build a local media landscape that reflects our communities on the air, both in the control booth and boardroom. Additionally, the Broadcast VOICES Act will help with building a pipeline for a new generation of broadcast station owners that is inclusive of women, people of color and other underrepresented individuals. We therefore urge Congress to act swiftly and pass H.R. 8072 and S. 4158 to make sure that all voices are accurately represented in the broadcasting industry.”

Industry News

GBH Names Lothian Editor-in-Chief

Boston public media firm GBH names Dan Lothian to the newly created role of editor in chief, GBHim News and The World. Lothian is currently the executive producer of “The World.” GBH president and CEO Susan Goldberg states, “Dan has impeccable credentials and is respected by colleagues throughout GBH and by journalists across the globe. With his background in both breaking news and longform features, and with deep experience in radio, television, and across digital platforms, he is ideally suited to lead coverage for today’s audiences.” Additionally, Tinku Ray, currently managing editor for “The World,” will be promoted to executive editor of the program.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Michael Harrison Tells “America at Night with Rich Valdés” National Audience “I’m Not Going to Be an Alarmist” About George Soros Acquisition of Audacy Debt

Although acknowledging the potential of George Soros eventually leveraging his fast-track acquisition of a $400 million debt stake in Audacy’s 227 radio stations to wield left wing political influence, TALKERS publisher Michael Harrison says, “I’m not going to be an alarmist” that the hedge fund billionaire wouldim be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more imexpedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” Listen to last night’s conversation here.

Industry News

Outkick Reports Multiplatform Data for April

National multimedia sports platform OutKick finished April 2024 with 24 million total multiplatform views, 22 million total multiplatform minutes and over 5.3 million total multiplatform unique visitors, according to data from Comscore. Outkick was founded by Clay Travis, co-host of the Premiere Networks syndicatedim “Clay Travis & Buck Sexton Show.” Outkick SVP and managing editor Gary Schreier says, “OutKick continues to be authentic, unfiltered, and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.” The platform also recently expanded the “Tomi Lahren is Fearless” program from evenings three days per week to a daily show running live at 1:00 pm ET.

Industry News

Voice Over Pros Gather in Burbank

im

Pictured above are the attendees at the May 18 “Creatives Mixer” hosted by KellyKellyKelly and sponsored by Benztown and Steve Stone Voiceovers held at Story Tavern in Burbank, California. Organizers say, “The event was attended by nearly 100 voiceover and imaging talent from across the U.S., Canada, and even some VO pros from across the pond! People were excited to see each other and chatted a lot about what’s new in the industry. A great time was had by all!”

Industry News

Alpha Media to Launch Podcast Radio in Missouri

Less than two weeks ago, Alpha Media made news after eliminating the entire on-air and programming staff at several of its stations in Farmington and Moberly, Missouri. Now we know what the company has in mind for at least two of those stations. Alpha Media is partnering with UK-based Podcast Radio to launch “Podcast Radio Missouri” on KREI-AM, Farmington on May 27 and KWIX-AM/FM, Moberly on June 17. The two companies say, “‘Podcast Radio Missouri’ will be featured across dayparts on the twoim stations, prominently acting as the morning show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio. Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across ‘Podcast Radio Missouri’ broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.” Alpha Media EVP of content Phil Becker says, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”

Industry News

April 2024 MLB Flagship Scoreboard

imHistorically, the beginning of the Major League Baseball season has been good to radio stations that serve as flagships for play-by-play, often bringing new cume to their ratings. Today, TALKERS managing editor Mike Kinosian looks at how flagship stations performed during Nielsen Audio’s April PPM survey. He notes, “Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24). There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15%dipped; and 4% were flat.” iHeartMedia’s news/talk WLW, Cincinnati (Reds) saw the biggest leap in AQH share rising from an 11.3 share in March to a 13.3 share in April (retaining its #1 rank as well). See how the rest of the flagship stations performed in Mike Kinosian’s complete report here.

Industry News

Round Four of April PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with a 7.3 share (weekly, 6+ AQH share) that keeps it ranked #4, while Curtis Media Group’s news/talk WPTF is also steady at a .6 share and stays in the #23 rank. A number of news/talk stations with no direct competition stayed steady or improved during the period, including Urban One’s WIBC-FM, Indianapolis which added six-tenths for a 5.7 share that lifts it to the #7 rank and Cox Media Group’s WOKV-FM, Jacksonville which leaped 1.2 shares for a 9.1 share finish good for the #3 rank. Elsewhere, iHeartMedia’s news/talk WISN, Milwaukee rose 1.3 shares for a 10.3 share and cementing its eighth straight month at #1. (Its direct competitor WTMJ stopped subscribing to Nielsen several months ago.) See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round Three of April PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM sheds one-tenth for a 6.4 share (weekly, 6+ AQH share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM dips two-tenths to a 1.6 share good for the #20 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM shoots up 1.4 shares for an 8.1 share finish and remaining ranked #2, while iHeartMedia’s news/talk KNRS-AM/FM is steady with a 2.6 share but climbs two spots to the #15 rank. In Kansas City, Audacy’s news/talk KMBZ-FM adds three-tenths to finish with a 5.6 share keeping it ranked #4, while Cumulus Media’s news/talk KCMO-AM falls half a share to wrap the survey with a 1.5 share, pulling it down to the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.