February 2023 PPM Ratings Takeaways – Part Two
February 2023 PPM Data – Information for the February 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
Nielsen Audio’s February 2023 sweep covered February 2 – March 1.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are January 2023 – February 2023 (6+).
WASHINGTON, DC
News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place
News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot
Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10
WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19
Public Radio News/Talk: American University-owned WAMU 12.9 – 12.1, -.8, #1
Number One 6+: public radio news/talk WAMU, 15th month in succession, 12.9 – 12.1, -.8
Largest 6+ January 2023 – February 2023 Increase: classical WETA (+.9)
Largest 6+ January 2023 – February 2023 Decrease: public radio news/talk WAMU (-.8)
BOSTON
News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.7 – 4.1, +.4, #11 to #9
News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 5.3 – 4.6, -.7, fifth to sixth
Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.8 – 7.5, -1.3, #1
Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.9 – 3.2, -.7, #10 to #13
Public Radio News/Talk: Boston University’s WBUR flat at 4.5, sixth to seventh
WGBH Educational Foundation-owned WGBH 3.5 – 3.4, -.1, repeats at #12
Number One 6+: sports talk WBZ-FM, second consecutive month, 8.8 – 7.5, -1.3
Largest 6+ January 2023 – February 2023 Increase: adult contemporary WMJX (+.9)
Largest 6+ January 2023 – February 2023 Decrease: sports talk WBZ-FM (-1.3)
MIAMI
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Dade County School Board-owned WLRN 4.1 – 5.3, +1.2, eighth to fourth
Number One 6+: Cox Media Group adult contemporary WFEZ, second month in succession, steady at 8.9
Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WLRN (+1.2)
Largest 6+ January 2023 – February 2023 Decrease: classic rock WBGG (-.9)
SEATTLE
News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 6.1 – 5.4, -.7, second to fifth
News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.5 – 4.3, -1.2 third to ninth
Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” 3.0 – 2.4, -.6, #15 to #18
Public Radio News/Talk: Northwest Public Radio’s KUOW 4.9 – 5.5, +.6, sixth to fourth
Number One 6+: iHeartMedia classic rock KZOK, first month, 4.3 – 6.5, +2.2
Largest 6+ January 2023 – February 2023 Increase: classic rock KZOK (+2.2)
Largest 6+ January 2023 – February 2023 Decrease: triple A KPNW (-1.7)*
*Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets
Note: KNUC flipped from country to triple A KPNW on February 14.
DETROIT
News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.6, +.1, repeats at #16
News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 5.0, +.4, eighth to ninth
Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings) 6.8 – 6.3, -.5, third to fourth
WXYT-FM’s internet stream 1.9 – 1.3, -.6, #18 to #20
Public Radio News/Talk: University of Michigan-owned WUOM 2.7 – 2.8, +.1, steady at #15
Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.3 – 7.4, +.1
Largest 6+ January 2023 – February 2023 Increase: CHR WKQI (+1.4)
Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WNIC (-1.1)
PHOENIX
News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.2 – 3.0, -.2, tenth to ninth
Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) 2.4 – 2.9, +.5, #17 to #11
News: None in the top twenty
Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 2.4 – 2.8, +.4, #17 to #14
Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.0 – 7.4, -.6, #1
Number One 6+: public radio news/talk KJZZ, second month in a row, 8.0 – 7.4, -.6
Largest 6+ January 2023 – February 2023 Increase: country KNIX (+.9)
Largest 6+ January 2023 – February 2023 Decrease: classic hits-oldies KAZG (-.9)
MINNEAPOLIS
News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 3.4, +.3, #14 to #13
Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) flat at 3.0, repeats at #15
iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.7 – 2.4, +.7, #17 to #18
News: None in the top twenty
Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 7.1 – 5.6, -1.5, second to eighth
Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.5 – 6.6, +.1, fifth to third
Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 6.7 – 7.3, +.6
Largest 6+ January 2023 – February 2023 Increase: jazz KBEM (+1.2)
Largest 6+ January 2023 – February 2023 Decrease: sports talk KFXN (-1.5)
SAN DIEGO
News/Talk: iHeartMedia’s KOGO “News Radio 600” 6.1 – 5.6, -.5, repeats in fourth-place
News: None in the top twenty
Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 1.6, -.3, #18 to #20
Public Radio News/Talk: San Diego State University’s KPBS 6.9 – 6.3, -.6, first to second
Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.4 – 6.8, +.4
Largest 6+ January 2023 – February 2023 Increase: rock KIOZ (+1.1)
Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KYXY (-1.3)
TAMPA
News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.5 – 4.4, -.1, continues in ninth-place
iHeartMedia-owned WFLA “News Radio 970” 2.4 – 2.1, -.3, #17 to #18
News: None in the top twenty
Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.8 – 1.2, -.6, #19 to #20
Public Radio News/Talk: University of South Florida’s WUSF 2.8 – 3.3, +.5, #15 to #11
Number One 6+: Cox Media Group adult contemporary WDUV, 19th month in a row, flat at 7.8
Largest 6+ January 2023 – February 2023 Increase: country WFUS (+1.1)
Largest 6+ January 2023 – February 2023 Decrease: hot AC WMTX (-1.2)
DENVER
News/Talk: iHeartMedia’s KOA “News Radio 850” 3.0 – 2.3, -.7, #15 to #17
co-owned KHOW “Talk Radio 630” 1.9 – 2.0, +.1, repeats at #18
News: None in the top twenty
Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.7 – 4.2, -.5, sixth to tenth
Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.7 – 4.5, -.2, sixth to eighth
Number One 6+: Bonneville adult contemporary KOSI, fifth consecutive month, 6.2 – 6.1, -.1
Largest 6+ January 2023 – February 2023 Increase: classic rock KRFX; classic hits-oldies KXKL; and public radio news/talk KUNC (+.6)
Largest 6+ January 2023 – February 2023 Decrease: news/talk KOA (-.7)
BALTIMORE
News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” 3.9 – 3.5, -.4, #8 to #11
WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.7, #18 to #17
Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” 1.2 – .7, -.5, #19 to #20
News: None in the top twenty
Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.4 – 5.1, -.3, sixth to fifth
Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.4 – 4.3, +.9, tenth to eighth
Number One 6+: iHeartMedia adult hits WQSR, first month, 6.8 – 9.6, +2.8
Largest 6+ January 2023 – February 2023 Increase: adult hits WQSR (+2.8)**
Largest 6+ January 2023 – February 2023 Decrease: CHR WWMX (-1.6)
**Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets
ST. LOUIS
News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 5.2 – 5.0, -.2, ninth to tenth
cluster-mate KFTK “Talk 97.1 FM” 1.8 – 2.3, +.5, #17 to #16
iHeartMedia-owned KTLK-FM “104.9 The Patriot” .7 – .8, +.1, remains at #19
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.5 – 3.2, -.3, #12 to #13
Public Radio News/Talk: University of Missouri-owned KWMU 4.4 – 3.8, -.6, flat at #11
Number One 6+: Hubbard Broadcasting adult hits WARH, second month in succession, 10.2 – 9.8, -.4
Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KLOU (+1.0)
Largest 6+ January 2023 – February 2023 Decrease: triple A KDHX (-1.1)
Up next: February 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Email Mike Kinosian at Mike.Kinosian@gmail.com

February 2023 PPM Data – Information for the February 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
businesses of high-profile radio and podcast personalities as well as production companies. He also serves as a strategic advisor to Oxford Road, a media placement agency specializing in audio advertising, with a focus on podcasts and audio integrations. The nine-year-old agency is a leader in the audio space on behalf of more than 50 clients. Kitchin also serves as chairman of the National Radio Hall of Fame to which he was appointed in 2014. Since assuming the role, he has reinstituted national public voting for two of the six categories of induction and has doubled the voting participant panel. Under his leadership, more than 75 radio icons have been inducted. Prior to launching his own firm, Kitchin was one of the founders of Premiere Radio Networks, Inc., in 1987. The company grew to be the number one radio network in the country syndicating 90 radio programs and services to more than 4,600 radio affiliates, reaching 190 million listeners weekly. He started as executive vice president of sales and by 1998 at the age of 37, he assumed the role of president/COO, one of the youngest in the country to run a $300 multi-million-plus radio company. During his 10-year tenure at Premiere, Kitchin directed and oversaw all talk and music programming and services featuring the nation’s most popular personalities like Limbaugh, Delilah, Jim Rome, Glenn Beck, Casey Kasem, Bill Handel, Ryan Seacrest, Bob (Kevoian) and Tom (Griswold), Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, Maria Bartiromo, Jim Cramer, Matt Drudge, the late Art Bell, Donald Trump, Bob Costas and others. In addition, he supervised Premiere Radio’s other properties: Mediabase 24/7, the industry’s leading music monitoring service, MJI Programming, and FOX Sports Radio. Kitchin started his career in station management at WFMK-FM in Lansing, MI, and KTYD-FM in Santa Barbara, CA before serving as sales manager of the Katz Radio Group Network in Los Angeles. Kitchin will be one of 60 industry leaders speaking at TALKERS 2023. For more information, see story below.
“We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.
politics to parenting, Dixon – a businesswoman, breast-cancer survivor, and working mom of four girls – will dive deep into a wide variety of topics that touch our lives, while welcoming experts, insiders and headline makers for candid conversations.” Dixon comments, “I’m thrilled to take this leap into the podcasting world and am incredibly grateful to both Clay and Buck for encouraging and supporting me in this new venture. Listeners can expect to hear unique and unabashedly American stories not covered by the corporate media, as well as commentary from expert guests who will get to the truth about the issues impacting you and your family. I look forward to starting this new journey and bringing these stories to the forefront!”
News/Talk Library is created by the industry’s top imaging and production specialists, led by imaging director, Adam “Ketch” Kecskemeti, and imaging voice, Mike Hansen. Paired with Benztown’s Ambush News/Talk Library, led by imaging director Scott Phillips, and format voice JJ Surma, and housed on Benztown’s industry-leading platform, news/talk radio stations have every imaging tool and solution at their fingertips.” Benztown VP, sales & operations Masa Patterson says, “We are incredibly excited to bring America’s best news/talk stations an enhanced and expansive toolset they need now more than ever. Benztown News/Talk is all stations need to produce what their listeners count on them for, from conservative talkers to straight-up traffic and weather. With this increase in caller interaction and daily topical elements, it has everything news/talk stations need to get a jump on tomorrow’s news today – and more.”
Local news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:
The fourth of four rounds of ratings data from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s news/talk WIBC-FM, Indianapolis comes back from the Holiday survey with a 1.5 share increase to post a 7.2 share (weekly, 6+ AQH share) but remains ranked #3. In Milwaukee, iHeartMedia’s news/talk WISN-AM adds eight-tenths to finish the survey with a 9.6 share that lifts it to the #1 rank, while Good Karma Brands’ crosstown news/talk WTMJ-AM adds 1.3 shares to wrap the survey with a 7.5 share but remains anchored in the #5 spot. In Nashville, Cumulus Media’s news/talk WWTN-FM tacks on 1.3 shares to finish with a 6.2 share, good for the #6 rank, while iHeartMedia’s crosstown news/talk WLAC-AM is off two-tenths, finishing with a 1.0 share and the #19 rank.
January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study
Gene. Gow Media CEO David Gow states, “We are thrilled to add Gene Thompson to our impressive roster of talent. ‘The Sports Kings’ are committed to producing two of the most informative, fast moving, and energetic hours in all of sports radio. I know our audience and affiliates will be excited about the show!” Thompson comments, “The Sports Kings are ecstatic to join Gow Media and the SportsMap Radio Network. We look forward to providing our listeners with an informational, entertaining and engaging show.”
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.”
“We know from ‘The Twitter Files,’ that Twitter worked in collusion with federal agencies, including the FBI, to censor and restrict the speech of news media and public figures,” said Ruddy.
of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”
consulting and development company. Prior to that, he was the executive producer of podcasts and audio for NBC News and MSNBC. Lickteig will report to Katie Hinman, CNN’s vice president of development. He begins on February 6.
I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.
The fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank.
The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank.
platforms. Additionally, he will actively build and foster community relationships across the market and region, while providing leadership, guidance and oversight to the team. Division president Kim Guthrie says, “Spencer has done a superb job in his leadership role in Texas, where he drove positive changes in culture and performance. In addition, his talents on how best to recruit, develop and coach a leadership team make him a wonderful fit for our needs here in Atlanta.” Bynes comments on his new position, saying, “What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage. I am honored to join this team. I look forward to expanding iHeartMedia’s reach and influence and helping our customers thrive and grow their businesses.”