Industry News

SiriusXM Q3 Revenue Flat

The third quarter 2023 revenue for SiriusXM was $2.27 billion, basically flat from the same period in 2022. The satellite and internet broadcaster reports net income of $363 million for the quarter. SiriusXMim noted that it lost about 96,000 self-pay subscribers during the quarter and states that its current total subscribers stands at 34 million. SiriusXM CEO Jennifer Witz says, “We are very excited to unveil SiriusXM’s next-generation platform on November 8th, a key component of our long-term vision for the company’s consumer offerings. Our content portfolio continues to differentiate us in the audio marketplace with exclusive access to live sports, talk, music and one-of-a-kind content.”

Industry News

Yesterday’s (10/31) Top News/Talk Media Stories

The ongoing Israel-Hamas war, international pleas for humanitarian pause in Gaza attacks and the increasing incidents of anti-Semitism globally; the controversy over Senator Josh Hawley’s Ending Corporate Influence on Elections Act; former President Donald Trump’s legal battles; the 2024 presidential race; the aftermath of the Maine mass shooting and the other shootings that occurred over the weekend; and the trial of FTX chief Sam Bankman-Fried were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

PodcastOne announces deals to extend top performing and fan favorite podcasts “LadyGang,” “Gals on the Go” and “Melissa Gorga On Display.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne prides itself on being talent first and ‘LadyGang,’ ‘Gals on the Go’ and ‘Melissa Gorga On Display’ are some of the most talented hosts in the medium. We’re incredibly fortunate to build on a legacy of groundbreaking audio driven entertainment for women. Being able to grow these podcasts in partnership with their hosts has truly been a pleasure over the last several years, and we look forward to what the future has in store.”

VSiN, The Sports Betting Network, adds new affiliate stations in Medford, Oregon and Abilene, Texas. VSiN general manager Len Mead says, “Following new radio affiliates in New Hampshire and North Carolina late this summer, the new football season brings continued expansion of VSiN’s leading sports betting radio network. We’re excited to welcome new fans in Medford and Abilene as we continue to expand our distribution footprint to inform and entertain more listeners than ever before.”

iHeartPodcasts and Novel announce the launch of brand-new weekly podcast, “28 Dates Later with Grace Campbell.” Comedian and writer Campbell goes on 28 dates across two months, only dating people who are the total opposite of her usual type. Listeners not only hear audio from the actual dates, but are also be given a ringside seat to the post-date debrief between Grace and her friends Roz and Dan.

NASCAR crowns it’s Premier Series Champion this Sunday (11/5) at Phoenix Raceway capping its historic 75th Anniversary season. When Motor Racing Network completes its live broadcast from Phoenix, it will signal the end of approximately 350 hours of NASCAR related content produced by the network in 2023.

Industry News

Yesterday’s (10/30) Top News/Talk Media Stories

Israel rebuffs international pleas for humanitarian pause in Gaza attacks and the increasing incidents of anti-Semitism globally; President Joe Biden issues executive order designed to regulate the risks of Artificial Intelligence; former President Donald Trump’s legal battles; the 2024 presidential race; the aftermath of the Maine mass shooting and the other shootings that occurred over the weekend; and the death of actor Matthew Perry were some of the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Audacy Gets Breathing Room on Interest Payments

Audacy, Inc files a Form 8-K with the Securities and Exchange Commission to noting that it is in continuing discussions with its creditors with respect to a number of potential alternatives regarding a restructuring of its outstanding indebtedness. To that end, Audacy has entered into a First Supplemental Indenture with Deutsche Bank Trust Company Americas on its 6.750% senior secured second-lienim notes due March 31, 2029 that extends the grace period before which a default in payment of interest on the 2029 Notes matures into an Event of Default by 30 days. The grace period for the interest payment under the 2029 Notes Indenture in the amount of approximately $18 million that was due on September 30, 2023, which, as previously disclosed, the Issuer elected to utilize, now ends on November 29, 2023. Additionally, Audacy is using the 30-day grace period under the existing indenture governing its 6.500% senior secured second-lien notes due May 1, 2027 for the interest payment in the amount of approximately $15 million that is due on Wednesday, November 1, 2023. Audacy intends to utilize the 3-business day grace period under the credit agreement, dated as of October 17, 2016, among the Issuer, the guarantors named therein, the lenders named therein and JPMorgan Chase Bank, N.A., as administrative agent for the lenders and collateral agent for the secured parties thereunder, for interest payments in the aggregate amount of approximately $17 million that are due on Tuesday, October 31, 2023.

Industry News

Michael DelGiorno to Host AMs on WLAC, Nashville

Talk radio personality Michael DelGiorno posts news on his Facebook page that he’s taking over the morning show on iHeartMedia’s news/talk WLAC-AM/W252CM, Nashville on November 6. The 5:00 amim to 8:00 am show will be simulcast on the company’s KTOK-AM, Oklahoma City and KAKC-AM, Tulsa. iHeartMedia Nashville market president Dan Endom says, “We are thrilled to welcome Michael, a true broadcasting legend, to iHeartMedia Nashville. Michael’s extensive knowledge of the airwaves coupled with his innate ability to connect with audiences will elevate our programming to new heights.” DelGiorno served with Cumulus Media’s crosstown WWTN-FM, Nashville from 2007 through March of this year. He also previously hosted shows on KFAQ and KRMG in Tulsa.

Industry Views

Monday Memo: Stamina, Systems, Support

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In this week’s column, consultant Holland Cooke asks veteran broadcasters (l-r) Mike McVay, Jay Philippone, Gene Valicenti, and Paul Gleiser: “How do you keep up this pace?” Clue: They have a genuine love of our craft. Read Cooke’s column here.

Industry Views

SABO SEZ: Stream to Success

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imIn May 2007, I was enjoying the brand-new app called YouTube. Still independently owned, still relatively unknown. Some of the videos pulled millions of viewers, more viewers than enjoyed by ESPN or any cable network. More interesting, the videos with high counts were not made by NBC or ESPN or any traditional video source. High view count videos were being made by people with no experience in traditional media, they were experimenters producing in their basements and bedrooms.

As these new performers were pulling major view counts, they revealed that they worked at Starbucks, were going to school and wanting to make enough money to get out of their parent’s house. Wait. Some video creators were winning more viewers than ESPN and they were broke? Simultaneously major brands like Pepsi and Budweiser knew they had to enter the online video space and each attempt was a disaster. BUD TV! Online video entertainment was a brand-new medium; USG User Generated Content.

I started a company called HITVIEWS. The goal was to placed brand messages in User Generated Content. The first company. No one had ever done it. We gathered the top video performers and started to marry them with brands like Pepsi, FOX TVTimberlandMTV,  CBS TelevisionIBMLogitech, many more. A TALKERS conference introduced the first Influencer (we called them “Web Stars”), Caitlin Hill, to radio executives.

From this pioneering initiative into online video, I can share a significant amount of information about the ingredients of a successful video campaign.

  1. Use video stars, influencers, to deliver your message. It’s a different medium and requires different stars.
  2. Engage every capability of the platform. The videos with the highest view counts demand the most interaction with the viewer. Click now. Comment below. Make a response video. Send a text back. THEN answer all responses. Every single viewer response must be answered by you or it is wasted.
  3. It’s not radio or TV. Don’t bother putting up videos at a fixed day and time. Put up as many videos as you possibly can. Two days is too old!
  4. Funny works best.

Online video success makes the medium the message. The touch screen, mouse, keyboard. Audio, video capabilities must all be integrated into the entertainment. If full functionality is not part of the show, the show is boring.

Walter Sabo has consulted the largest media companies worldwide in digital initiatives. He was the on-site consultant for SiriusXM Satellite Radio for nine years. He can be reached by email at walter@sabomedia.com and his network radio show can be discovered at  www.waltersterlingshow.com.

Industry News

Yesterday’s (10/25) Top News/Talk Media Stories

Congressman Mike Johnson (R-LA) is elected new Speaker of the House; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; Supreme Court Justice Clarence Thomas’ forgiven RV loan; the FDA’s notice that COVID-19 vaccinations can bring an elevated risk of stroke if given in combination with flu shots to older people; and Hurricane Otis slams Acapulco, Mexico were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Tucker Carlson’s Media Venture Inks Flagship Advertiser

Former FOX News Channel star Tucker Carlson is launching his new digital media platform Last Country Inc and has signed its first flagship advertiser. PSQ Holdings describes its PublicSq. as a “marketplace of patriotic businesses and consumers” focusing “on highlighting the patriotic, parallelim economy found on PublicSq.” The agreement includes collaborative content segments that will air on Tucker Carlson’s show on both X and Last Country’s own platform. Last Country CEO Neil Patel comments, “We are proud to announce that our new media venture will be partnering with PublicSq. as our first advertiser. PublicSq. is a key company in the parallel economy, specifically countering the Chamber of Commerce and Amazon. There is a wave of disruption coming to the media and economic establishment, and our companies will help accelerate this overdue shift.”

Industry News

FOX News and SiriusXM Renew Content Deal

SiriusXM and FOX News Media announce they have signed a new, longterm agreement for SiriusXM toim continue carrying FOX News Channel, FOX Business Network and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms. Additionally, FOX News On-Demand Audio will remain available on the SiriusXM app. FOX News Media president and executive editor Jay Wallace says, “We value our relationship with SiriusXM and are pleased to extend our broadcast agreement, ensuring their audience continued access to their favorite FOX News personalities and powerful primetime lineup.”

Industry News

Yesterday’s (10/24) Top News/Talk Media Stories

The failure of Congressman Tom Emmer to secure enough support to become the next House Speaker and Congressman Mike Johnson’s bid for the post; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; and 42 states sue Meta saying Facebook and Instagram are addictive and target children were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (10/23) Top News/Talk Media Stories

The Israel-Hamas war and the various protests against Israel’s response to the Hamas attacks; eight House members line up for House Speaker post; former President Donald Trump’s legal battles; the 2024 presidential race; Saudi Arabia’s global investment conference; and the UAW strike expands to a Dodge Ram facility in Michigan were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Tony Bruno Launching Sports Talk Network

Philadelphia sports site Crossing Broad shares a press release from sports talk media personality Tony Bruno that announces the debut of his new sports talk venture, the Tony Bruno Sports Network. The network will feature “The Tony Bruno Show” in afternoon drive (3:00 pm to 6:00 pm ET), along with “The Pete Sheppard Show” (7:00 am to 10:00 am ET), “Defo & Lubie” (10:00 am to 12:00 noon ET), andimMartinez & Company” (6:00 pm to 8:00 pm ET), with the early afternoon daypart to be announced. The press release states, TBSN will debut October 30th  with LIVE programming every weekday with sports talk radio from 7am to 8pm to start. Additional time slots and weekend programming will be added over the following months. TBSN is available to listeners nationwide online via LIVE365.com and on the ‘Tony Bruno Sports Network’ app for Android and iPhone.” Bruno adds, “I want to thank all of my fans who have followed and supported me through the years. I am grateful to everyone who has encouraged me to return and who still want to hear my daily fun approach to sports and current affairs, which has been my forté for over five decades in broadcasting; this time, I’m bringing friends! I hear over and over again that fans are tired of X’s & O’s sports radio. I plan to bring back exciting, sports talk radio again, with a Florida flair. What better place to launch a new nationwide sports network than in Florida, a true melting pot of fans from all over the nation.”

Industry News

Triton Digital Releases Podcast Ranker for September

The September podcast ranker (Sept. 4 – Oct. 1) from Triton Digital is a bit wonky as NPR’s shows are not included due to “a planned data collection migration,” and for the third month in a row there is a problem with Cumulus experiencing a data collection issue for DailyWire programs such as “The Benim Shapiro Show,” which ranked #3 in the June 2023 ranker. This means that NBCUniversal News Group’s “Dateline NBC” rises to #1 with audiochuck’s “Crime Junkie” remaining in the #2 spot. Cumulus Podcast Network’s “The Dan Bongino Show” moves up three spots to the #4 rank. Other noteworthy moves from radio-related companies includes Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” climbing 11 spots to the #14 rank and Salem Podcast Network’s “The Charlie Kirk Show” up six places to the #16 rank. There is more dramatic movement among shows in the 20 – 100 portion of the ranker, including NBCUniversal News Group’s “The Rachel Maddow Show” falling 26 spots to the #76 rank. See the complete ranker here.

Industry Views

Harry Hurley is This Week’s Guest on Harrison Podcast

WPG, Atlantic City, New Jersey legendary host Harry Hurley is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.” Hurley has been at the helm of the heritage station’s wildly successful morning show for more than 30 years. He is also known to talk radio audiences nationwide as a special guest host making numerous appearances on FOX News Radio. Before he made an indelible mark in radio, Hurley was an accomplished executive in Atlantic City’s hotel and banking industries. Michael Harrison describes Hurley as being “a remarkable combination of business savvy and emotional intelligence – not to mention, extremely talented.” One of the notable accomplishments this outstanding broadcaster has achieved in his career has been on the philanthropical front. During the past 16 years, Hurley’s 501c3 charitable foundation, which annually presents both a gala civic dinner and a charity golf tournament, has raised and distributed more than $1.4 million to worthy causes across the State of New Jersey and beyond. His most recent dinner took place on September 29. It alone raised over $100,000. Hurley is a public service dynamo and in Harrison’s words, “a role model for local hosts and stations to emulate in establishing a positive brand within their market.” Hurley is the recipient of numerous radio industry and local New Jersey honors. Listen to the podcast in its entirety here.

Industry News

TALKERS News Notes

SiriusXM announces that Hall of Fame basketball coach Mike Krzyzewski will host the premiere episode of the 19th season of his exclusive weekly SiriusXM show, “Basketball and Beyond with Coach K,” today (10/19) at 6:00 pm ET with Arizona Diamondbacks manager Torey Lovullo, whose team faces the Phillies in game three of the NLCS this evening. Also on the program will be NBC broadcaster Maria Taylor.

Audacy announces the launch of the third season of “Gone South,” the Edward R. Murrow Award-winning original investigative franchise. In “Gone South, Season 3: The Sign Cutter,” Audacy and Emmy- and Peabody Award-nominated producer and journalist Jed Lipinski team up to unravel the story behind the 2018 killings of four sex workers in the border town of Laredo, Texas. Those murders triggered a manhunt for a serial killer that would lead to a shocking standoff with a man once tasked with protecting the town.

AdLarge announces that Headspace Studios joins its podcast portfolio, expanding content focused on mental health, wellness and mindfulness. Headspace’s podcast collection includes “Dear Headspace,” “Radio Headspace,” and “Sunday Scaries.”

Industry News

Yesterday’s (10/18) Top News/Talk Media Stories

Congressman Jim Jordan (R-OH) fails in his second bid to become Speaker of the House; the Israel-Hamas war and President Joe Biden’s visit to Israel; former President Donald Trump’s legal battles; the 2024 presidential race; the Russia-Ukraine war and Vladimir Putin’s meeting with China’s Xi Jinping; and Joran van der Sloot admits to killing Natalee Holloway in Aruba in 2005 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“New Jersey 101.5” Honored by NJ Society of Professional Journalists

Townsquare Media news/talk WKXW-FM, Trenton “New Jersey 101.5” is recognized by the New Jersey Society of Professional Journalists for its service to the community with three first-place awards in its 2023 Excellence in Journalism Contest. In the category of Best Public Affairs Show (TV and Radio), the station’s town hall special, “Class Disrupted – Pandemic Learning Loss,” which broughtim together a panel of educators, behavioral specialists and policymakers to examine how best to deal with pandemic learning loss won first place and will be received by the leading team members behind the town halls: anchor Eric Scott, director of content Anne Gress, news director Annette Petriccione, managing editor Sergio Bichao, and operations specialist Dan Alexander. The station also won in the Broadcast – Best Breaking News Coverage category for its coverage of the mayhem that erupted in Long Branch at the start of the summer season at the Jersey Shore. Managing editor Sergio Bichao, reporter Dan Alexander and then-producer and weekend host Jordan Jansson worked late into the night to chronicle a developing story that had far-reaching impacts on public opinion and policy relating to law and order. Finally, the station won in the Best Use of Sound for Radio News Story for reporter Dino Flammia’s series of on-air and online reports marking the 10th anniversary of Superstorm Sandy.

Industry News

Yesterday’s (10/17) Top News/Talk Media Stories

Congressman Jim Jordan (R-OH) fails in his bid to become Speaker of the House; hundreds sheltering in a hospital in Gaza die as Israel and Hamas blame each other; former President Donald Trump’s legal battles; the 2024 presidential race; the Russia-Ukraine war and Vladimir Putin’s meeting with China’s Xi Jinping; and Alec Baldwin to face new charges in Rust shooting were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Beasley Receives Non-Compliance Notice from Nasdaq

On Friday (10/13), Beasley Broadcast Group received a delisting warning from Nasdaq because its Class A common stock had traded at less than $1 for the past 30 business days.  There’s no immediate effect on the BBGI stock as it has a “cure period” that gives it until April 10, 2024 to trade for at least a dollar per share for 10 consecutive business days. Even if that doesn’t happen, Beasley could getim another 180-calendar day compliance period if it moves its stock to the Nasdaq Capital Market and satisfies other certain requirements. Beasley is the fourth audio company to face delisting this year. Audacy received notice from the New York Stock Exchange and in June engineered a 1-for-30 reverse stock split. Its stock closed at 35 cents per share on Monday (10/16). Salem Media Group received a delisting notice from Nasdaq in June giving it 180 days to rise above the $1 threshold. It closed at 68 cents per share on Monday (10/16). Urban One also received a delisting notice from Nasdaq but not for its share price. That company is late with quarterly reports due to independent accounting issues.

Industry News

WGN, Chicago Recognizes Longtime Employees

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WGN Radio celebrates staffers Marlene Wells (left) and Jim Holland (right, with WGN Radio vice president and general manager Mary Sandberg Boyle at center), who have a combined 106 years of service to the station. This year marks the 56th anniversary for promotions, sales, and merchandising coordinator Marlene Wells and the 50th anniversary for engineer in charge Jim Holland. Wells, a Chicago native who recalls fondly the first day she walked in to start the job, has been an integral part of the promotions of the station, from guiding on-site broadcasts to organizing events over the years like PumpkinFest, the Kathy and Judy Conventions and countless others. Holland, a graduate of Northwestern University, was instrumental in the station moves over the years from Bradley Place to the Tribune Tower and to its current location at 303 E. Wacker. Holland did work on “Bozo’s Circus” and designed and constructed a studio switcher system that served WGN for over 20 years. Both appeared in the 45-minute documentary “100 Years of WGN Radio: A Retrospective” that aired in 2022 as part of the station’s anniversary. You can see the documentary here.

Industry News

TALKERS News Notes

Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

Public media organization GBH announces a “major expansion” of its local arts and culture programming as it launches “The Culture Show,” a one-hour daily local radio program on WGBH-FM, Boston offering listeners a wide-ranging look at society through art, culture and entertainment. The program begins airing from 2:00 pm to 3:00 pm on Fridays on November 3 and transitions to a daily show on December 4. GBH GM of news Pam Johnston comments, “‘The Culture Show’ builds on GBH’s deep legacy in the arts and culture space. We are proud of our seven-decade commitment to bringing local audiences vibrant and inspirational culture programming. Culture is the lens through which our audiences experience the world. We’re proud to be expanding our arts and culture team, offering people daily engaging conversations about what we see, watch, taste, hear, feel and talk about.”

Industry News

Yesterday’s (10/16) Top News/Talk Media Stories

Congressman Jim Jordan’s push to become the next House Speaker; the Israel-Hamas war and President Joe Biden’s planned Wednesday trip to Israel; the gag order imposed on former President Donald Trump and his legal battles; the 2024 presidential race; U.S. migrant crisis; and Supreme Court Justice Amy Coney Barrett calls for a SCOTUS ethics code were some of  the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories Over the Weekend

The GOP’s maneuvering to elect a new Speaker of the House; Israel’s war against Hamas and the destruction of Gaza; an Illinois landlord kills a six-year-old Muslim boy and injured his mother; the 2024 presidential race; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the “ring of fire” solar eclipse were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

The Problems Facing Radio Were Not Caused by Consolidation

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAs your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.

The flaw in the deregulation law was the elimination of the rules regarding financing of station acquisitions. Previous regulations required a licensee to prove it had the financial resources to cover expenses through the term of the license. Licenses could not be purchased with debt. Licensees could not sell the license until it expired. Radio stations could not be used for speculatory financial gain. When those rules were tossed, the industry hit a financial tailspin from which it has not recovered. That’s the problem.

That is not a “problem” with radio. In talks with publisher Michael Harrison about his exciting role in the United Nations as executive advisor to World Radio Day 2024, we shared a key observation: The world’s radio industry is overwhelmingly enthusiastic. Working with clients in London, Toronto, Montreal, Amsterdam, Athens and Sydney, the passion for the medium continues to grow and is supported by audience engagement and response.

Internationally, there is a robust radio set design and manufacturing industry. European listeners seek clothing featuring radio set themes and artwork. Believe me, the food at the NAB Europe is much better than that crap served here.

Follow the money. Radio is not legacy media. Radio is proven media – proven for over 100 years. Local retail advertisers are a practical lot. They buy advertising that works for this weekend. If it doesn’t bring feet to the floor and dollars to the door, sponsors just don’t repeat-buy.

I was the in-house programming guru at SiriusXM Satellite Radio for eight years starting pre-launch. The reason Sirius exists is test after test revealed that Americans liked radio so much, used radio so much, they wanted more stations. More choice. More.

Consolidation, with considerable credit to Randy Michaels, allowed radio to convert from a frequency media buy to a reach media buy. That puts radio in budgets with TV. The opportunity right now is to actually monetize radio’s clout as a reach medium. Create scarcity. More spots mean cheaper spots, smaller budgets and higher expense. More spots mean much less efficiency for media buyers. Media buyers have to spend their budgets. They would prefer to spend that money with one or two outlets before lunch rather than having to “make the buy” by purchasing dozens and dozens of stations acquiring spots that are cheap, bonused, thrown in, flanked, and here are some tickets.  The fix starts with raising the price to meet the public’s perception and usage levels of radio.

Walter Sabo has grown audience share for a roster of clients that has included SiriusXM Satellite Radio, RKO, ABC, Apollo Advisors, Hearst, Wall Street Journal Radio and many others. Reach him at walter@sabomedia.com. Learn about his unique radio show at www.waltersterlingshow.com

Industry News

TALKERS News Notes

PodcastOne president and co-founder Kit Gray will present at the ThinkEquity Conference on Thursday, October 19 at 4:00 pm ET. The event will be held in-person at the Mandarin Oriental Hotel in New York City and Gray will meet with professional investors throughout the day.

Ingstad Family Media’s news/talk KNUJ/K247CU, New Ulm, Minnesota adds the GCN-syndicated “Dr. Daliah Wachs Show” to its lineup airing 1:00 am to 4:00 am ET.

Boston-based public media firm GBH is covering the Worcester, Massachusetts mayoral race with a debate live from the organization’s Worcester bureau on Monday (10/16) at 6:00 pm. Reporter Sam Turken will moderate an open-format debate among the five candidates. The debate will be broadcast as a video livestream on the GBH News website and the GBH News YouTube channel.

WJCT Public Media names Anne Schindler permanent host of the flagship daily public affairs program “First Coast Connect” on WJCT-FM, Jacksonville “News 89.9,” effective October 30. , 2023. Schindler is a producer, journalist, and editor who has served as executive producer of special projects for “First Coast News” and editor-in-chief of Folio Weekly.

Industry News

Yesterday’s (10/11) Top News/Talk Media Stories

Republicans nominate Steve Scalise to be the next Speaker of the House; the Israel-Hamas war and the controversy over Americans voicing support for Palestinians in Gaza; pressure on President Joe Biden to freeze Iranian assets in response to the Hamas attacks on Israel; former President Donald Trump’s legal battles; the 2024 presidential race; the Supreme Court hears arguments in the South Carolina redistricting case; new charges against Congressman George Santos and his tenuous hold on his seat; the ongoing UAW strike against the big three U.S. automakers; and the $1.72 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

Yesterday’s (10/10) Top News/Talk Media Stories

The Israel-Hamas war and the political repercussions in the U.S.; the vacant House Speaker post and the renewed threat of a government shutdown; former President Donald Trump’s legal battles; the 2024 presidential race; new felony charges against U.S. Rep. George Santos; Kari Lake announces bid for Arizona U.S. Senate seat; California’s new forced treatment law affecting the “gravely disabled”; the Supreme Court hears arguments in the South Carolina redistricting case; and the $1.7 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: In Radio Sales, It Pays to Be a Great Listener

By Steve Lapa
Lapcom Communications Corp
President

Do you still struggle with keeping the dialogue moving in the right direction on your sales calls? Let’s face it, if you are not careful you could violate one of the golden rules of selling talk radio – be a great listener.

First calls are the most difficult, especially in this era of Zoom, Teams, etc. You try your best to develop rapport, build chemistry and move through a needs analysis as you learn about your potential advertiser. High achieving sellers have that special skill of blending questions and fun facts that build common ground while navigating the needs analysis through a range of questions designed to qualify the prospect and confirm a follow-up call.

Sounds simple enough, but why do most sellers fall short in the starting blocks. There is no mystery here to solve, this is Selling 101 that starts with preparation and ends with a commission check. Let’s walk through some start points:

If you are responsible for any of the 26.5 billion minutes viewed of “Suits” on Netflix, you know that Harvey Spector (lead character) earned millions doing homework and knowing how to ask the right questions. How about you? Are you prepared to ask the right questions and listen to the answers that will lead you to comeback with the right proposal? Sometimes keeping the dialogue moving can be challenging. Perhaps you’ve asked too many questions that went nowhere or just resulted in one-word answers. What to do? A recent article in Make It quoted Matt Abrahams, a public speaking expert at Stanford University’s Graduate School of Business, who suggests saying, “Tell me more” during a conversation is the secret sauce behind improving the communication flow.

Makes sense. Showing genuine interest in what your advertiser is saying, allowing more information to be shared, with you spending more time as the listener helps everyone develop better rapport and move closer to a win-win. I have always been a big fan of another Golden Rule of Sales: “Words matter.” Have you ever finished a call and asked yourself, “Why did I say that!?” It all goes back to preparation. If you know what to ask, how to allow your advertiser to expand on a key point, and do more listening than talking, your sales should increase, and your commission checks will show it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

KYW, Philadelphia to Broadcast Mayoral Debate

Audacy’s all-news KYW-AM/FM, Philadelphia is hosting a mayoral debate ahead of the Philadelphia general election. Democratic nominee Cherelle Parker will face Republican nominee David Oh live on the “Philadelphia’s Morning News” program on October 26 from 8:00 am to 9:00 am. The debate will feature KYW journalists, including morning drive anchor Ian Bush, city hall bureau chief Pat Loeb,im education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”