STERLING STATES: Get Rush Right!
By Walter M Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
“Sterling on Sunday”
Talk Media Network
BLIND QUOTE TEST: Who said, “We don’t have to worry about oil spills, the ocean is a big place. What do we care about dolphins? I don’t see dolphins building super-highways at the bottom of the ocean.” That’s Rush Limbaugh at one of his more compelling moments.
Mr. Limbaugh and I shared a mentor: Ed McLaughlin. When Rush launched, he did an interview with this publication where he stated that his mission was to INFORM-INFORM-INFORM. I was with Ed Mclaughlin when the article was published and Ed became distracted and slightly annoyed,
“I’m going to have to talk to Rush when he gets off the air. That’s not his mission. His mission is to ENTERTAIN-ENTERTAIN-ENTERTAIN,” said Mr. McLaughlin. Rush followed the guidance from McLaughlin, who was the founding GM of KGO San Francisco and president of the ABC Radio Networks.
The reason Rush was a success was not that he attacked Democrats, it was because he was entertaining. Tragically, it appears that most of his copycats only steal Rush’s stage rather than his performance.
Rush’s show was heavily prepped to generate an entertaining package. Yes, he’d attack Democrats – and he initially attacked Donald Trump. But the show was everything else, and everything else won the ratings.
EVERYTHING ELSE:
• Every single day Rush brought BRAND NEW proof for his argument on any subject. He delivered revealing stories, anecdotes, jokes, observations. All shows were fresh and UNPREDICTABLE. While his conclusions on a given topic may have repeated day after day, his evidence was always new and often surprising.
• He liked cats. He talked a lot about his cats.
• Radio wrestling. If a caller presented hard, cold facts that refuted one of Rush’s arguments, facts that busted Rush, Rush would say, “So what of it sir? I’m right.” He never, ever changed his opinion and that is a show.
• He liked football, he talked a lot about football.
• TV shows, Florida, hating New York City, his weight and dumb fails of the characters of our country were often the majority content of a three-hour show.
• A lactating mom caller pleased him when she said it was her responsibility to find a place to express her milk during the workday – not her employer’s. At first Rush didn’t understand, then he realized, with her help that a nursing mom either shares her milk with the baby or she must “save” it. Bonus track, she was a Native American who adored Rush. But you didn’t expect any of that!
He was very savvy about who he became. He rarely did TV interviews because his audience was bigger than any cable channel he might bless. Why should he promote those channels?
Rush had been a top 40 jock. A Top 40 background matched KGO general manager Mickey Luckoff’s criteria for hiring hosts: “The main hosts must have top 40 experience because I can teach them ‘talk,’ but I can’t teach them how to do RADIO.” Howard Stern said on air, “My job is to get to the next thing.” Top 40 is all about the next thing.
His arguments against the Democrats were a stage for presenting daily surprises. If you want Rush’s ratings, SURPRISE!
Walter M Sterling’s nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com.
He purchased his own station – WTON, Staunton, VA after serving the Charlottesville market for years as morning host of WCHV. Now he has put his morning talk show into syndication through Talk Media Network. It has already been cleared on WZXI in Lancaster, KY and WTTB on Florida’s ‘Treasure Coast’ (as well as his own WTON in Central Virginia). Joe tells TALKERS, “This is such an honor to work with people like Josh Leng and Willis Damalt at TMN. We’re up every morning to help the new listeners get their day started just like we have been for over 20 years!” He adds, “Just like that ‘other’ guy named Thomas [Jefferson] from Charlottesville, my show promises free speech and independence and I hope that it too spreads across America.” For information about “Joe Thomas in-the-morning,” contact Willis Damalt at TMN. 917-603-7148 or 
Dylan Douglas to Host New Gen Z Political Program Exclusively for SiriusXM’s Progress Channel. 
The annual Grassroots Radio Conference 2024 
WABC CEO/owner John Catsimatidis was joined by a wide array of friends and stars from the worlds of radio, television, politics, and entertainment this past Friday evening (9/6) at his annual charity gala celebrating his 76th birthday. The event took place at Cipriani, the swank hotspot on 42nd Street near Grand Central Station. Joining the billionaire mogul of the broadcasting, grocery, and energy industries, were WABC figures including “Cousin” Bruce Morrow and Red Apple Media president Chad Lopez. This year’s event benefited the Tunnel To Towers Foundation, the New York City Police Athletic League, and St. Francis Feed the Hungry. The event drew more than 600 attendees, including politicians, celebrities, and WABC Radio clients. The evening included performances by Tony Orlando and Dawn, Andy Kim, and more. Pictured at the party (left to right): Vinnie Medugno, Joe Piscopo, Tony Orlando, Margo Catsimatidis, Cousin Brucie Morrow, and John Catsimatidis. For more extensive coverage of the spectacular event, check out the New York Post’s Page Six by 
Connoisseur Media tells TALKERS about a variety of significant changes for its Western Connecticut news/talk powerhouse, WICC 600 AM, Bridgeport – changes inspired by the closing of Audacy’s WCBS 880 in adjacent New York City. 
WICC is now “The Voice of Connecticut” expanding its reach by simulcasting on 95.9 FM, previously home to classic rock formatted “The Fox.” This strategic move is designed to strengthen WICC’s position as Fairfield County’s premier source for news, talk, and information. A pivotal part of this transformation is WICC’s new affiliation with CBS News, which will provide national news coverage at the top of every hour. Station officials tell TALKERS, this partnership reinforces WICC’s role as the region’s trusted news source, delivering timely and credible information to the communities it serves. “This rebranding and expansion to 95.9 FM represents a pivotal moment for WICC,” stated Keith Dakin, VP of Programming for Connoisseur Media. “The talent on our team, coupled with our new affiliation with CBS News, will allow us to meet the demand for news and talk programming in Southern Connecticut. We’re excited about this next phase and looking forward to serving a much wider geography and bigger audience.” But, as the saying goes, that’s not all. A new local daytime show from 12:00 noon-2:00 pm ET will be added beginning September 30th hosted by Brigitte Quinn who was the creator, host, and managing editor of “Newsline” on WCBS 880. She was the station’s first female morning-drive anchor and later anchored mornings on 1010 WINS. Quinn’s TV career includes roles at MSNBC, NBC News at Sunrise, and Fox News Channel. Quinn remarks, “Ever since my family and I moved back to beautiful Connecticut, I’ve become a faithful WICC listener. I’m delighted to be joining such a great news/talk radio station, ‘The Voice of Connecticut.’” Quinn’s addition brings WICC’s entire daytime lineup local as she joins talk hosts Melissa Sheketoff 5:00 am -10:00 am, Lisa Wexler 10:00 am-12:00 noon and Paul Pacelli from 2:00 pm-6:00 pm. New additions to weekend programming also include Emmy nominee Chef Plum, Mike Cerulli of WTNH, New Haven, and Dave Ruden of the Ruden Report covering local high school sports. The station plans to continue evolving in this direction with one more critical news reporter position to fill. “We invite Fairfield County listeners to tune in to ‘The Voice of Connecticut,’” says Kristin Okesson, SVP of Connoisseur Media Connecticut. 
“Our affiliation with CBS News paired with these exciting changes in programming reinforces our commitment to deliver modern, engaging content and we’re confident that our audiences will appreciate the new ‘voice’ they hear. I’m especially proud that our daytime shows are hosted by four incredibly talented hosts – three of them in particular are outstanding women in their own right.” WICC can be streamed at 
The New York Festivals® 2025 
SiriusXM capability is a standard feature in all Toyota and Lexus models sold in the United States. Now, participating Toyota and Lexus dealerships can choose to add the three-year Extended Service Subscription to new models featuring the latest Toyota Audio Multimedia and Lexus Interface. The three-year subscription’s cost will be added to the vehicle’s purchase or lease price. Vehicles that do not include the three-year Extended Service Subscription will continue to include a standard three-month trial subscription to SiriusXM.
Here’s an industry experiment worthy of widespread attention. United Stations Radio Networks (USRN) has launched an exclusive radio “pop-up” station on 98.7FM WEPN, the former home of ESPN Radio in New York City. This past weekend (8/31), the Emmis Corporation station became “TJ98.7: A Pop-Up Station” as a limited engagement, and features an ambitious mix of contemporary programming, including the rapidly growing morning program, “The TJ Show,” hosted by Z100 Alumni, TJ Taormina. 
The innovative project marks TJ Taormina’s return to the NYC radio market with the mission of offering listeners a fresh blend of music and what is described as “joyful talk” content, aiming to redefine what’s possible for the radio experience by blending traditional broadcasting with modern, interactive elements. The station also features voices from YES Network and Inside Edition’s Steve Kamer, and former “Good Day” talk show co-host, Jai Kershner. Radio.Cloud powers the project with its leading-edge cloud-based automation platform, allowing the network to customize local and national content. United Stations COO Charles Steinhauer tells TALKERS, “I want to thank Emmis Corporation for helping us continue our long-standing commitment to fun and new ideas in the audio space. The TJ Show has been growing in each market of operation – it’s unique and joyful and I’m looking forward to the reaction of the NYC audience.” The pop-up station will be available for a limited time. TJ Taormina, is a multi-dimensional radio talent who deserves the attention of talk stations looking for new directions as well as those with music formats. Now reaching over 60 markets, the TJ Show continues to grow and it will be interesting to see how this adventurous experiment develops. For more information, click here 
TALKERS Heavy Hundred mainstay and Radio Hall of Fame inductee Kim Komando, in addition to broadcasting a tremendously successful syndicated show heard on over 510 radio stations, has developed a newsletter titled The Current that has amassed more than 509,000 subscribers. Komando – known as “America’s Digital Goddess” – is the nation’s leading talk media technology specialist and as computerization, social media, AI, VR and other manifestations of the high-tech world continue to gain importance in the lives of people, so has her program grown in pertinence and dominance. Although she has been sending newsletters since the 1990s, Komando tells TALKERS, “This one is different” adding, “It’s a way for me to truly connect with my audience. Today, if you’re not tech aware you are tech left-behind in the dust.” Each morning, The Current goes out to more than 509,000 followers. Kim covers the tech news of the day (focusing only on the news that impacts everyday people), along with her trusted tips and advice. She edits and approves every single issue herself. She says, “In a world of impersonal social media and overproduced advertising, email is a rare opportunity to speak directly to the reader. The inbox is a powerful place to build trust and share important information.” She’s looking to grow The Current from over half a million to a million subscribers. And she’s looking now for other hosts and broadcasters to help spread the word. Through an exclusive affiliate program, Komando is offering fellow broadcasters $1 per subscriber that they send her way. Her team does all the back-end work to track it, and participants get a check each month. Komando states, “Hosts, stations, and shows make money and their audiences find a great new way to keep up with tech. The math is simple: They give me 1,000 subscribers and I send them $1,000!” 
Brett Pomykala Named SVP/Sales for iHeartMedia Washington, DC. It was announced today (9/3) that Brett Pomykala has been named senior VP of sales for iHeartMedia Washington, DC effective immediately. iHeartMedia Washington, D.C. has a strong cross-platform presence and includes an array of iconic brands and franchises — both broadcast and digital — encompassing more than eight stations comprised of talk, news, and music formats. In this role, Pomykala will manage the sales efforts in Washington, DC reporting to Aaron Hyland, region president for iHeartMedia Washington, DC and Baltimore.
Salem’s Tom Tradup: “There’s a Growing National Appetite for Christian Films Among American Audiences.” Salem Radio Network VP/news and talk programming Tom Tradup (pictured here over the weekend at a showing of “The Forge” with the film’s star Priscilla Shirer) tells TALKERS, “Filmmakers the Kendrick Brothers have created a solid film with a powerful message about how mentoring can turn around the lives of troubled youth in America. ‘The Forge’ is nearing $20 million in box office receipts in only nine days and proves that theatergoers are looking for content beyond just superheroes, car crashes, and rehashed animated features.” SONY/Affirm Films’ “The Forge” logged in at #7 in the top ten films over the competitive Labor Day weekend. “The built-in audience for Christian films makes them much more profitable than multi-million-dollar Hollywood blockbusters,” Tradup adds. He cited 2023’s Erwin Brothers film “Jesus Revolution.” The biographical film about Southern California pastor Greg Laurie premiered in February last year, produced on a slim budget of $15 million, went on to gross more than $54 million dollars.
Veteran Talk Show Host Heidi Harris Gaining Traction with Facebook Page Show. Veteran Las Vegas-based talk show host Heidi Harris (formerly with KXNT, KDWN, in LA as well as KRLA, Los Angeles) has been gaining traction with her independently produced and distributed online version of “The Heidi Harris Show” 
She tells TALKERS, “Last week, retired Metro Traffic Sergeant Tom Page joined me for a chat about traffic stops, which are often the first contact a citizen has with police. What are they allowed to do, and what are you obligated to do during a traffic stop? Get the answers to these and other common citizenship questions here. We’ll be doing more of these informative chats in the coming weeks.” Harris is a past recipient of the Electronic Media Award (EMA) for Best Local Radio Talk Show in Las Vegas as well as being a former member of the TALKERS Heavy Hundred. She’s also an author. Check out her show by 
WBUR, the leading public radio station in Boston, has named Tiziana Dearing as host of its “Morning Edition” show beginning September 18. Dearing is a familiar voice to the station’s large, loyal audience, currently hosting the midday show, “Radio Boston.” In an article published on the station’s website, it was reported that in an internal announcement yesterday (8/28), WBUR CEO Margaret Low praised Dearing as a “singular talent – an extraordinary host with deep ties to this city and region.” Dearing states she has loved hosting “Radio Boston” and now looks forward to the opportunity to “meet a huge swath of Greater Boston as they get up and start their day.” She said, “It’s a tremendous privilege and it’s a tremendous responsibility.” The transition at one of Greater Boston’s most listened-to radio shows follows the departure of Rupa Shenoy, after she was unable to reach an agreement with the station this summer to extend her contract. Before that, Bob Oakes led the show for nearly three decades. The program features news, commentary and interviews with local, regional, and national officials and newsmakers. An example of the power of public radio, WBUR has jockeyed for first place in the 6:00 am to 9:00 am time slot this year with WBZ-FM (98.5 The Sports Hub) among the prized 25-54 age demographic. (Photo by Li Linder.)
As an industry, radio has a peculiar modesty. We diminish our magic and power in relating to listeners and colleagues by using the wrong slang terminology. May I suggest new “labelling” of commonly used radio terms?
In the opinion of TALKERS publisher Michael Harrison, we are entering an era in which it is possible – even likely – for robot voices generated by artificial intelligence to replace at least some human talk show hosts, especially in the wake of relentless corporate cost-cutting by radio’s largest companies. On the music radio side, the process of “voice tracking,” although initially controversial, has become a widely employed budget-tightening process. However, voice tracking still employs organic talent to generate the verbal content.
AI, on the other hand, bypasses the human element completely. In a guest appearance yesterday (8/22) on the Manny Munoz mid-morning show on WIOD, Miami, in which the subject of AI was being discussed, Harrison said, “AI is upping the bar. If talk show hosts don’t stay on their game and avoid relying too heavily on the talking points – if they are not creative thinkers and leaders – they can easily be replaced by computer operators.” Harrison continued, “It won’t be too long from now – actually, it is already possible – that two robots could be having a plausible conversation if both have been fed all the talking points.” Harrison explained, “Each robot will have instant access to all the existent talking points at the speed of light. Robots are already beating human experts at Jeopardy or chess. The only thing a robot can’t do – at least for now – is to be creative outside the realm of what already exists in cyberspace. That’s the challenge facing anyone who wants to be a live traditional radio talk show host in this coming brave new world.” Harrison’s appearance on WIOD was part of his ongoing talk radio “Obsolete Slobs” tour in which he’s been promoting the Gunhill Road music video “Artificial Intelligence (No Robots Were Injured in the Production of this Song” (www.
Since leaving his lofty media perch on the FOX News Channel in 2017, news/talk media commentator Bill O’ Reilly has been flourishing as an author, entrepreneur, and independent talk media personality. He continues to turn out chart topping best-seller books – his latest title: Confronting the Presidents (St. Martin’s Press 2024) – and his website 
Cumulus Media’s Westwood One Presents National Audio Coverage of the 2024 College Football Season. Westwood One will present national audio coverage of the 2024 college football season. Highlighting Westwood One’s schedule of 16 regular season games will be matchups with top-20 teams including the University of Georgia, Ohio State University, the University of Texas, the University of Oregon, the University of Mississippi (Ole Miss), the University of Alabama, the University of Missouri, the University of Tennessee, Clemson University, and defending national champion, the University of Michigan as well as the Black College Football Hall of Fame Classic between Virginia State University and Benedict College. Postseason games will include the SEC Championship Game, the annual Army vs. Navy Game, and the FCS Championship. In his first year with Westwood One, Nate Gatter will serve as play-by-play announcer. He will be joined by former University of Minnesota tight end and eight-year NFL veteran Derek Rackley, in his 11th season with Westwood One.
Eric Trump Tells WPHT, Philadelphia Host Dom Giordano the DNC is “Dark.” With Pennsylvania being such an important swing state in the presidential race, WPHT, Philadelphia 12:00 noon – 3:00 pm host Dom Giordano’s program has been a major destination for prominent Republicans on the campaign trail. On Monday (8/19), Giordano (“the dean of Philadelphia talk radio”) hosted GOP VP nominee J.D. Vance and yesterday (8/20), he was visited by Eric Trump. Trump, whose wife Lara Trump is co-chair of the Republican National Committee, told Giordano, “Compared to the positivity of the RNC, the DNC was all so dark, depressing and unbearable [for Lara and I] to watch.”
VSiN, The Sports Betting Network, has announced updates to its leadership, including the promotion of Miles Gwyn to COO. In this new role, Gwyn will manage the network’s day-to-day operations, overseeing content production, distribution and advertising partnerships, technology, compliance, and infrastructure.
As part of this new management structure, Brian Musburger takes the role of president/chief business officer and Bill Adee becomes CEO. In addition, VSiN has promoted Stephanie Kamerschak to executive producer, responsible for overseeing talent schedules, managing producers and associate producers, and arranging promotional content across platforms. Most recently, Kamerschak was coordinating producer at VSiN and previously held senior producer roles at DraftKings and ESPN.