Industry News

Newsmax Debuts National Update on Streaming Platform

Newsmax is beginning a new weekday news show on its N2 streaming platform titled, “National Update,” anchored by Tracy Sobol, and airing from 11:00 am to 12:00 noon. Newsmax says the showimg is “bringing America the headlines that matter – fast, accurate, and in-depth. Anchor Tracy Sobol covers politics, economy, culture, and global affairs with trusted analysis and real-time reporting from coast to coast and around the world.” Sobol comes to Newsmax from EWTN where she anchored “EWTN News Nightly.” Sobol comments, “I am thrilled and honored to be joining Newsmax. I could not be more excited to be a part of one of the fastest-growing news organizations, bringing real news to Americans. There is no place that I would rather be.”

Industry News

FNC’s Doocy Takes New Coast-to-Coast Co-Host Role

FOX News Channel’s “FOX & Friends” founding co-host Steve Doocy is taking on a new coast-to-coast co-hosting role for the show in which he’ll relocate to Florida and broadcast from cities andimg towns across the country, “bringing viewers unparalleled access and insight to the people, places and issues that make up America.” FOX News Media EVP of morning programming & program development Megan Albano says, “For nearly 30 years, Steve has been a force on the curvy couch with his signature smile and wit. His relationship with our audience is unmatched and we are looking forward to him taking his trademark style from the couch to cities across America’s heartland where he will co-host from diners to pickleball courts and more and finally not have to drive across the George Washington Bridge at 3:30 am every morning.”

Industry News

Former Radio Exec Andy Bloom Convicted of Criminal Sexual Conduct

Andy Bloom, who served with numerous radio companies during his career, was convicted by a Hennepin County, Minnesota jury of two counts of 2nd degree criminal sexual conduct. The 61-year-old former radio executive faces sentencing on May 13. The trial came a year after Bloom was charged after complaints filed by his then-15-year-old daughter. He is currently being held without bond. The investigation began after Bloom’s daughter reported multiple acts committed over an extended period of time between January of 2022 and July of 2023. During his career, Bloom served as programmer for WPHT and WIP in Philadelphia and was most recently with WCCO-AM in Minneapolis, a role he exited in 2018.

Industry News

Former WRVA, Richmond Host’s Path to Virginia Lt. Governor Nominee Solidifies

Back in January, John Reid left his post as host of the morning program on Audacy’s news/talk WRVA,img Richmond to run for lieutenant governor in Virginia. Now, his opponent for the Repubican nomination – Pat Herrity – has exited the race due to health issues. Reid is an unusual candidate in that he’s openly gay but a conservative Republican who says he’s “against boys in girls’ sports and the extreme trans-agenda being forced upon our children.” Prior to his work at WRVA, Reid once served as communications chief for then-Virginia Governor George Allen. WRVA named Rich Herrera host of the morning show last month.

Industry News

Jimmy Steal Featured at Programming Webinar

Benztown, along with P1 Media Group, Global Radio Ideas Facebook Group, and Collective Heads consultant img Jimmy Steal are presenting a free webinar for radio professionals around the globe titled, “Creating On-Air Megastars and Programming Legendary Radio Station.” The 45-minute webinar will be hosted by Benztown CEO Andreas Sannemann and P1 Media Group partner Ken Benson and will feature programming pro Jimmy Steal. Register for the webinar here.

Industry News

NAB Lauds Court Ruling in Google Anti-Trust Case

A federal judge in Virginia is agreeing with the Justice Department’s charge that Google operates with “monopoly power” in its internet advertising business. The ruling by District Judge Leonie Brinkema stated in part that by linking the ad server and publisher ad exchange businesses together, the company was able to create and keep monopoly power in those two markets. Google will appeal the ruling. NABimg president and CEO Curtis LeGeyt commented on the ruling saying, “Today’s decision affirms what local broadcasters and other publishers have long known: Google has used its dominance in the online advertising marketplace to disadvantage content creators and tilt the playing field. We commend the Department of Justice for taking on this critical case. As policymakers and regulators consider the implications of this ruling, we urge them to recognize that the same Big Tech dominance harming digital publishers is also undermining the advertising revenue local broadcasters rely on to serve their communities. We are encouraged that the FCC, under Chairman Carr’s leadership, is taking steps to modernize its rules and look forward to swift action that begins to level the competitive playing field.”

Industry News

Black Information Network Launches Black Maternal Health Campaign

iHeartMedia’s BIN: Black Information Network launches a new special public awareness campaign focusing on the critical and urgent issue of Black maternal health. The campaign is titled, “Saving Black Moms: A Maternal Health Crisis,” and will “shine a light on the issue of Black maternal health and advocateimg for change through an integrated media campaign including special on-air reports, news features, public service announcements, social media engagement, a dedicated microsite, and community partnerships.” BIN president Tony Coles says, “As a network committed to amplifying underrepresented voices, it is our responsibility to shine a light on the alarming disparities that Black women face before, during and after childbirth. This campaign is about advocacy, action, and partnership. By working with trusted community organizations and The BIN Local Roundtable, we can help raise awareness and ensure every Black mother receives the care and support she deserves.”

Industry News

TALKERS News Notes

Pubcasters to Present NJ Governor Candidates. New Jersey public media network NJ PBS and public radio outlet WNYC announce their live broadcasts covering the New Jersey gubernatorial race with conversations with the candidates. Republican candidates will appear on May 7, at 7:00 pm; Democratic candidates will appear on May 12, at 7:00 pm. The broadcasters say the goal is to have the candidates engage in civil, solutions-based discussion about issues facing New Jersey.

NHPR Nominated for a Peabody. New Hampshire Public Radio and collaborator The Pudding are being nominated for a Peabody Award in the Immersive & Interactive category for “Failures to Act” — reporting that delved into one of the largest youth detention abuse cases in American history that took place in New Hampshire. The reporting revealed the stories contained in more than 1,281 civil lawsuits filed by people who say they were abused as children while in state custody.

Industry News

SRN Offers Special Show on First 100 Days of Trump Administration

Salem Radio Network is producing a one-hour special show for affiliates on the first 100 days of the Trumpimg administration that will air on Tuesday, April 29. It will take the place of the third hour of the Larry Elder show at 8:00 pm ET. “The 100 Days of Trump” is being hosted by Larry Elder with co-host Chris Stigall – host of SRN’s morning show – as the two will interview White House officials, cabinet members, members of congress, plus other Salem hosts.

Industry News

Top Four Unchanged in Triton Digital’s March U.S. Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker for March based on weekly average downloads for participating networks and the top four shows keep their places on the ranker: 1) NPR’s “NPR News Now,”img 2) NPR’s “Up First,” 3) Cumulus Podcast Network’s “VINCE,” and 4) iHeart Audience Network’s “Stuff You Should Know.” Moves of note from March include Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #6, Cumulus Podcast Network’s “The Shawn Ryan Show” falling four places to #9, and iHeart Audience Network’s “The Sean Hannity Show” soaring 24 places to #14. See the complete ranker here.

Industry News

Salem Unveils Deal with Donald Trump, Jr and Lara Trump

Salem Media Group announces multi-dimensional deal that it says not only adds two of the most influential voices in American media, Donald Trump Jr. and Lara Trump, but launches the company into an entirely new era of scale, relevance, and cultural power. As part of the deal, Salem acquires a 30% stake in MxM News, a mobile news aggregation app co-owned by Trump Jr., and enters into a longterm servicesimg agreement under which Trump Jr. and Salem will work together to develop a series of high-impact promotional and growth initiatives. At the same time, Salem enters into a strategic agreement with Lara Trump to collaborate on business growth in the digital podcast space, advertiser partnerships, and content innovation. Both Trumps become significant stakeholders in Salem Media. Salem CEO David Santrella states, “These aren’t just partnerships, they’re power moves. Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion. Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media. Donald Trump Jr. and Lara Trump aren’t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value which in turn will drive the stock price. It’s definitely an exciting time to be a Salem shareholder.”

Industry Views

Monday Memo: Produce Your YouTube Videos for Phone Consumption

By Holland Cooke
Consultant

70%+ of views are mobile, where the screen is small and attention spans are short.

— Aspect ratio: Use 9:16 (vertical) or 1:1 (square) so it fills the phone screen.
— The first 3 seconds are critical. Use a bold visual, a teaser question, or a surprising statement.
— Because many watch without sound, add text on-screen using auto-caption tools. Bold, color-coded, animated captions keep attention.

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— Use close-up shots & big graphics. Tiny text or wide shots get lost. Zoom in on faces or products. Make graphics large and clear.
— Ideal length: 15 to 90 seconds for Shorts, or under 3 minutes for mobile-friendly standard videos. Cut filler, pauses, and tangents. Every second should count.
— Keep titles short and clear, i.e., “How To…” or “You Won’t Believe…”  DON’T title it “Episode # ___.”
— Focus on One Idea Per Video. Mobile users are distracted and scrolling fast. Give them one clear takeaway, message, or call-to-action.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

AURN Promotes Two in Pittsburgh

American Urban Radio Networks announces two key leadership promotions at its Pittsburgh office. Carrie Cleary is promoted to vice president of program operations and traffic. In her new role, Cleary will leadimg AURN’s programming operations and traffic initiatives. Tracey Lee is also promoted to senior director of program operations, traffic and affiliations. AURN AVP of program operations and affiliations Lenore Williams says, “Both Carrie and Tracey exemplify the leadership, dedication and passion that drive our success. Their deep experience and dedication to AURN’s mission have made them invaluable assets to the team. These promotions are not only well deserved, but also pivotal as we expand our impact and continue to lead the industry in service to our affiliates and advertisers.”

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: Trying is the Real Win

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgSerious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN.  

Strategic “forgetting” requires a unique worldview. An introvert’s worldview. To forget a failure means not caring what colleagues think of new ideas. Innovators do not consider if they are embraced, they care that their idea launched.

Television legend and programmer Fred Silverman recreated broadcast television. He was so successful he was recruited to helm CBS, ABC and NBC. After corporate leadership he was an independent producer commandeering four hours of prime time a week, earning… a lot.

All that mattered to him was getting it on the air. Like all programmers not everything he produced worked. One hit show is a miracle, he created dozens.

To Fred, he was proud of all his shows. He never bragged about the hits because to him, a hit was anything that got on the air. New was a hit.

Fred’s innovations can be seen on TV now. Before Fred, a TV show promo consisted of a slide and a VO. Starting at ABC, Silverman was the first to pull video from a show, edit it into a 30 second hook clip turning it into a fast-paced promo for the show. Each promo aired once. A staff of 150 people was hired to create a brand-new promo every time. Fred would often sit in the edit bays, producing fresh promos. He hated repeated promos. Finance hated him; engineering hated him; scheduling hated him. Nielsen did not hate him.

I sat many an all-nighter in edit bays as Fred’s production partner until what was on the screen matched what was in his head.

The radio greats have similar patterns of behavior: Tom Bigby, Greg Stockard, Ruth Meyer, Howard SternGreg Moceri, Rick Sklar, Skip Eskin, all the legends were/are focused and driven. There is no downtime. When one insists that their precise vision be implemented, they won’t have many friends, but they will have stunning results.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Uncategorized

“VINCE” Debuts at #7 on Podtrac’s March Podcast Ranker

Podtrac releases its March Top Podcasts ranker for the U.S. based on unique monthly audience andimg NPR’s “NPR News Now” jumps The New York Times’ “The Daily” for the #1 spot. Other moves of note include FOX Audio Network’s “FOX News Hourly Update” rising two places to #5 and Silverloch’s “VINCE” (Vince Coglianese) debuting at #7. See the complete chart here.

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

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“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Defining Podcasting for the Future

Edison Research and audio advertising agency Oxford Road are releasing a white paper titled, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The authors says this report “reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting’s future growth and commercial viability.” They say that data from a nationallyimg representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” You can download the white paper here.  

Industry News

BIA Advisory: Local Radio Revenue to Hit $12.3 Billion

BIA Advisory adjusts its projected U.S. local radio ad revenue for 2025 and concludes it will reach $12.3 billion (for both over-the-air and digital radio). Radio Advertising Bureau says it worked in partnership with BIA to conduct “a comprehensive analysis of the evolving radio landscape to help broadcasters navigate the economic environment of 2025.” Local radio ranks as the fifth-largest advertising medium within theimg $171 billion local advertising marketplace. The study reveals that “key categories are driving investments in radio advertising: investment & retirement, quick service restaurants, supermarkets, commercial banking and hospitals.  BIA VP of insights and analysis Celine Matthiessen adds, “Notably, hospitals are projected to be one of the top spenders in local radio advertising in 2025, according to our advertising forecast. As they allocate parts of their media budgets to Radio Over-the-Air (OTA), imgRadio Digital and other platforms like Connected TV (CTV), it’s evident that local radio continues to be a trusted and culturally relevant medium, especially in rural and remote communities.” RAB president and CEO Mike Hulvey comments, “Our continued partnership with BIA allows RAB membership insights into opportunity across local advertising categories. Broadcast radio and its digital assets can deliver the services that local businesses want and need to increase their sales revenue. Local businesses across sectors are dependent upon marketing professionals to help guide their growth. Understanding challenges of advertising categories and potential opportunities that exist is the value that this information brings to RAB members and to their prospective advertisers.” RAB and BIA will host, “Radio Ad Forecast 2025: BIA’s Latest Projections,” at 1:00 pm ET on April 16, for RAB members.

Industry News

Changes on iHeartMedia’s Board of Directors

iHeartMedia reveals that board member Brad Gerstner is choosing not to stand for re-election and will conclude his service on its board of directors in order to focus on his other commitments. Gerstner, the founder and CEO of Altimeter Capital, has been a member of the iHeartMedia board of directors sinceimg 2019. iHeartMedia CEO and chairman Bob Pittman says, “When we began this journey together back in 2019, Brad was only able to promise us one term as a director due to his enormous commitments to Altimeter and its portfolio companies, and we’re grateful he gave us five terms. We appreciate all the contributions he made during that time, especially his experience and view of technology and the future – which helped us determine how to make the technology transitions we needed to maximize our revenue opportunities in an increasingly data-focused and technology-led marketplace. He’s had a significant impact on iHeart’s success and our vision for the company’s direction.” The company announces that its board of directors is nominating Robert Millard to stand for election at the its 2025 Annual Meeting of Stockholders on May 13. Millard is a director of Evercore, an international investment bank, and co-founder and former Chairman of the Board of L3 Technologies, a major defense technology company.

Industry News

U.S. Reps Want FCC to Update Ownership Regulations

A bipartisan group of 73 U.S. House members is appealing to Federal Communications Commission Chairman Brendan Carr to “modernize outdated ownership rules that hinder broadcasters nationwide.” The letter says, in part, “While the FCC has made incremental adjustments over the decades, theimg fundamental ownership restrictions have remained largely unchanged since the 1990s, imposing undue constraints on broadcasters’ ability to innovate and invest in local content. These regulations are a relic of an era when broadcasters were the only electronic media. Today, any one of the largest Big Tech platforms dwarfs the entire broadcast industry – yet they are held to no similar limitations on their reach. This imbalance places broadcasters at a severe disadvantage in competing for advertising dollars and audience engagement… We urge the FCC to act swiftly in eliminating antiquated ownership restrictions and to embrace a broadcast regulatory framework that reflects the realities of today’s dynamic media ecosystem.” Read the full letter here.

Industry News

Comrex Higlighting New Options for Gagl at NAB Show

Comrex is going to be highlighting new offerings for Gagl service at the NAB Show in Las Vegs next week. Gagl is an audio subscription service that allows contributors to connect to Comrex hardware IP audio codecs using equipment like smartphones or laptops. Gagl Standard enables up to five remote guests orimg hosts to connect to each Gagl session. Gagl + Hotline is a premium tier for US-based clients that enhances the audio quality from mobile phone callers. A 10-digit phone number is provided to Hotline subscribers which allows one contributor in the Gagl session to connect by dialing a number instead of clicking a web link. Gagl Solo is available for individuals to connect to the studio at no cost. Comrex is also unveiling its new FieldLink – a hardware-based IP audio codec that serves as a “press box” codec designed to replace expensive wireless mic/IFB solutions and move audio from sideline reporters efficiently to the pressbox. For more information on FieldLink or other Comrex products visit www.comrex.com.

Industry Views

Monday Memo: “Kill The Feed!”

By Holland Cooke
Consultant

imgCorporate cost cuts continue. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. In just the last couple years, several longtime TV news people I know – who had-it-up-to-here with the hours – reinvented themselves accordingly.

“But radio is all I’ve ever done!” you say? No. Radio is (or was) your platform. And – as clients are accustomed to hearing me say – “Everything we do is storytelling.” So where else can you tell yours?

Tools are available, many free. To illustrate, I wrote a novella (shorter than a novel, longer than a short story). It’s the first fiction I’ve written since a high school homework assignment, and you can download it, also free.

I had an idea for a John Grisham/James Patterson-style thriller. ChatGPT and MS Copilot were my co-authors, suggesting plot twists and critiquing, chapter-by-chapter. After ChatGPT reviewed each one, I ran it through Copilot – like having a team of writers. Both AI tools also created the images you will see on the landing page. Tell either app how you want your web page to look, and it will write the HTML code! And Google Search helped with details.

Every one of those functions was completed in five seconds or less, free. As is Audacity, if you’d rather not spend for your own copy of the Adobe Audition you use (or used) at the radio station. And before you subscribe to Microsoft Office 365, peruse the suite of lookalike tools at OpenOffice.org. Video? Premiere Pro is pricey, but Adobe Express is free and there are shareware alternatives.

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Seen those TV ads TikTok is running to stave-off a USA ban? Storytellers share how they’re making a living there. Could you?

I hope you like my story. But even if you don’t, I hope you will experiment with new ways to tell yours. I’m not saying any of us will write a best-selling novel. But if you do, you can also voice the audiobook version.

Now, grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author’s) which some will find thinly-veiled: http://getonthenet.com/TalkersPreview.html

That’s your sneak peek. It drops on April Fool’s Day.

Next week, I’ll be reporting here from The NAB Show in fabulous Las Vegas. If you’re going, wear comfortable shoes! But even if you do – and you plan on walking from where shuttle busses drop you off at the Convention Center to the West Hall where most radio and podcasting sessions will be – pack a lunch. It’s a hike!

Better idea: Let Elon Musk give you a free ride… UNDERGROUND, in “The Loop.” He has 100 Teslas zooming through what seems like a high-tech Batcave that his Boring Company is…boring. Here’s video I shot at CES: https://youtu.be/wqqQd9vZnM0

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Comrex Previewing FieldLink Codec at NAB Show

Broadcasting technology firm Comrex announces that it will preview FieldLink at this year’s NAB Show taking place in Las Vegas. The company says FieldLink is a new hardware-based IP audio codec that serves as a “press box” codec designed to replace expensive wireless mic/IFB solutions and move audio from sideline reporters efficiently to the pressbox. It uses a directional wireless access point (WAP),img sideline reporters can use their smartphones to send and receive high-quality, low-delay audio using the Comrex FieldTap app. FieldLink has pro-grade audio I/O to deliver sideline audio and allow IFB back to reporters. Setup is simple. By scanning a QR code visible on FieldLink’s front panel display, users can easily set their phones to the secure private Wifi network attached to FieldLink and make connections back to the pressbox. An additional upgrade will be available to allow FieldLink to also be your connection back to the studio. Compatible with all Comrex IP codecs, FieldLink can send and receive audio to/from the public internet, while simultaneously handling sideline reporter audio. At this year’s NAB, Comrex will also highlight new offerings for Gagl, the company’s audio subscription service that allows contributors to connect to Comrex hardware IP audio codecs using equipment such as smartphones or laptops.

Industry News

Hillsdale College Students Honored with Students Awards from MAB

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Hillsdale College students took first place in six categories in the Michigan Student Broadcast Awards from the Michigan Association of Broadcasters, and WRFH, Hillsdale “Radio Free Hillsdale 101.7 FM” was named College Audio Station of the Year. WRFH general manager Scot Bertram says, “It is exciting to see our students’ work recognized once again. They consistently produce excellent content, and these awards are a testament to their skill and creativity.” WRFH was named College Audio Station of the Year for the third consecutive year and fourth time since 2019. Above is a group of Hillsdale students celebrating their honors. See the complete list of student winners here.

Industry News

Top News/Talk Media Stories Over the Weekend (3/29-30)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump Tariffs and “Liberation Day”
2. Trump Third Term
3. Deportations & Detentions
4. Musk & Wisconsin Supreme Court Race
5. Le Pen Convicted of Embezzlement

Industry News

Gate City Withdraws Saga Board Nominees; Critical of Company’s Direction

In a filing with the Securities and Exchange Commission, Gate City Capital Management LLC revealed it is withdrawing its nominees to the board of Saga Communications as Saga requested. Founder and portfolio manager Michael Melby states, “The continued pursuit of our Nominees would not be in the best interest of Gate City or the Company’s shareholders at this time. Gate City appreciated the opportunity toimg communicate directly with the Company’s management and directors regarding our views and concerns.” Gate City owns an almost 14% stake in Saga. Melby expresses Gate City’s concerns about Saga, saying, “Gate City’s decision to nominate directors was based on our belief that Saga was determined to pursue its Digital Transformation regardless of the negative impact the transformation could have on Saga’s profitability, cash flow, and share price. Our determination was made following careful analysis and nearly nine months of conversations with the Company’s senior leadership and Board. We repeatedly expressed our concerns imgthat Saga lacked the expertise, and the competitive advantages required to succeed in the low-margin and highly competitive digital advertising space. The pursuit of the Digital Transformation would also divert time, attention, and resources away from the Saga’s core broadcast business, where Saga has competitive advantages and earns high incremental margins. Saga also failed to provide investors with any meaningful financial targets or metrics associated with the Digital Transformation including expectations for incremental revenues, costs, margins, and return on investment. Our recommendation that Saga partner with a digitally-savvy company with the capability and experience to execute Saga’s digital strategy without the added costs and risks associated with the transformation was also dismissed.” Melby’s criticism of Saga Communications’ business strategy continues, “In 2024, the Company’s station operating income fell 23.1% year-over-year to $21.1 million, the Company’s operating income fell 79% year-over-year to $2.4 million, and the Company’s operating profit margin fell to 2.1% in 2024 from 10.2% in 2023, a decline of over 800 bps. To make matters worse, this deterioration in financial results occurred during a presidential election year, when Saga should benefit from elevated levels of political spending. Our concern that the pursuit of the Digital Transformation strategy could detract from the Company’s highly profitable broadcast business also appears prescient. On Saga’s Q4 2024 earnings call, the Company noted that it generated $3.3 million in political revenue in 2024. Saga’s 2024 political advertising revenue declined 52% from the $6.9 million generated in 2020 (the last presidential election year) and also fell from the $3.6 million generated in the 2022 midterm election year. The Company’s two largest stations by revenue are located in the battleground states of Ohio and Wisconsin, calling into question the Company’s explanation that Saga’s stations were not in the correct markets. In addition to posting poor financial results, on March 18, 2025, Saga issued a financial filing stating that the Company would be unable to file its 10-K annual report in a timely fashion. This filing further highlights the potential challenges faced by the Company in executing the Digital Transformation.” You can find the full text of Gate City’s filing with the SEC here.

Industry News

Urban One Cuts Two Hosts from 93.5/107.5 The Fan in Indy

Earlier this week, Urban One dismissed sports talk hosts Andy Sweeney and Jimmy Cook, both on air at “93.5/107.5 The Fan” WIBC-HD2/W228CX/W298BB in Indianapolis. As the Indy Star reports, Sweeneyimg was co-host of the morning drive show with co-host Kevin Bowen. Cook was co-host of the midday “Query & Company” program with Jake Query. In the aftermath, Sweeney posted to X: “Let me say this… I loved covering your teams. The @Pacers are a class act organization and covering an NFL team @Colts was something I wanted. Also, it was great working with super dudes like @KBowen1070 and @MarcD1075. I wish them the best, but they won’t need it.” See the Indy Star’s story here.

Industry News

Public Broadcasters Grilled at Subcommittee Hearing

PBS CEO Paula Kerger and NPR CEO Katherine Maher testified before the House Subcommittee on Delivering On Government Efficiency yesterday (3/26) during hearing titled, “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable.” The Hill reports that Maher faced “intense questioning from Republican members over NPR’s ignoring of the Hunter Biden laptop scandal during the 2020img election, its reporting on the origins of the coronavirus in China, and the investigation into Trump’s ties to Russia during his first term. U.S. Rep. Jim Jordan (R-OH) told Maher, “You guys were 0-for-3 on three of the biggest stories in the country.” Maher was also pressed by U.S. Rep. William Timmons (R-SC) about comments she made before she was CEO of NPR in which she called Donald Trump a sociopath, a racist and deranged and asked how she could helm a news organization with that kind of inherent bias. She replied, “There is strong firewall between me and the newsroom,” and said her political thinking and personal worldview have changed in recent years, adding, “I regret those tweets; I would not tweet them again today.” The story notes that Maher said she “respected” the lawmakers’ concerns and promised NPR is doing more under her watch to “beef up our editorial standards” and “make sure we have more points of view reflected in every story.” Read The Hill’s coverage here.

Industry News

RTDNA Announces Scholarship and Fellowship Recipients

The RTDNA Foundation announces the recipients of the 2025 scholarship and fellowship program that is awarding more than $35,000 to 14 students and early career journalists. Scholarship and fellowship winners will attend RTDNA25, taking place June 11-13 in New Orleans. RTDNA says, “Since itsimg establishment in 1970, the RTDNA Foundation has provided more than $1 million in scholarships and fellowships to about 600 aspiring journalists, fulfilling its role as the educational and charitable wing of the Radio Television Digital News Association. Some have gone on to become reporters, producers and news directors, covering local and national issues that matter to their communities. Others have ventured into related professions, such as White House speechwriters, media regulatory attorneys and journalism educators. Several former recipients have also contributed to RTDNA’s leadership by serving as board members, while many have been honored with prestigious Murrow Awards.” You can see more about the 14 winners here.

Industry News

NAB: SBAs Support Local Radio Resolutions

National Association of Broadcasters says that state broadcasters associations representing all 50 states, plus DC and Puerto Rico adopted two resolutions. The first resolution urges members of Congress to support the Local Radio Freedom Act, which opposes any new performance fee on local radio stations.img NAB says, “Local radio stations provide trusted news, sports and entertainment to their communities free of charge, but stations’ ability to do so would be greatly threatened if faced with a new performance tax, on top of the hundreds of millions of dollars local stations already pay each year in copyright and streaming fees.” The second resolution calls on legislators to support the AM Radio for Every Vehicle Act that would ensure the continued availability of AM in all newly manufactured vehicles. NAB president and CEO Curtis LeGeyt comments, “On the heels of an incredibly successful State Leadership Conference, where over 560 local TV and radio broadcasters traveled to Washington, DC to meet with lawmakers on Capitol Hill, congressional support for local radio is strong. State broadcaster associations play a pivotal role in our advocacy efforts, and I am proud to see the collective unity behind these resolutions.”

Industry News

FCC Chairman Brendan Carr Comments on Swatting

In response to the recent swatting attack on nationally syndicated talk radio host Joe “Pags” Pagliaruloimg in Texas and several other conservative talk personalities, Federal Communications Commission Chairman Brendan Carr posted the following to his X account, “The recent surge in ‘swatting’ attacks against conservatives is a dangerous form of political violence. I’ve been in touch with law enforcement to ensure they have access to the trace back resources that locate a call’s originating point. Bad actors will face accountability.” So far, no one has been hurt in these swatting incidents. If you missed Joe Pags’ account of what happened to him, read TALKERS’ account here.