Israeli responds to Hamas’ attacks and taking of hostages; RFK Jr announces independent bid for the White House; the chaos in the Republican Party after the ouster of Kevin McCarthy as House Speaker; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the Powerball jackpot climbs to $1.7 billion were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
The ouster of Kevin McCarthy as Speaker of the U.S. House was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the legal battles of former President Donald Trump, followed by the 2024 presidential race at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See the complete chart here.
Noted media industries analyst Jerry Del Colliano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Del Colliano is publisher of the daily newsletter Inside Music Media that serves radio and music professionals with behind-the-scenes happenings at the highest levels in these industries sparked by his hard-hitting and often controversial commentary. Del Colliano has served as Professor of Music Industry at the University of Southern California and currently holds the position of Professor of Music Business Program at New York University’s Steinhardt Department of Music and Performing Arts Profession. These positions have given him insight into today’s youth culture and its potential application in both the radio and music businesses looking to appeal to younger demos. Harrison and Del Colliano engage in an extensive discussion about “generational media” and the professor’s first-hand observations about the habits and mindset of “Gen Z.” Not to be missed! Listen to the podcast in its entirety here.
The House Speaker vacancy after Kevin McCarthy ouster; former President Donald Trump’s legal battles; the U.S. migrant crisis and President Joe Biden’s move to continue building a wall in South Texas; the 2024 presidential race; the Kaiser Permanente and UAW strikes; the Biden administration’s efforts to aid Ukraine against Russia; the state of the U.S. economy and recent financial markets activities; and the $1.4 billion Powerball jackpot for Saturday’s drawing were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Cumulus Media news/talk outlet WGOW-FM, Chattanooga unveils its new morning lineup that includes new morning drive show “Jed and JR Mornings,” hosted by Jed Mescon and Jim “JR” Reynolds that airs from 6:00 am to 9:00 am. Joining the morning drive show is Brad Giese as producer and contributor
along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.”
Sherry Goldman, founder/CEO of the Goldman Communications Group – a leading New York-based public relations firm – hosts a weekly radio show and podcast titled “Let’s Talk PR & More!” interviewing
industry leaders about public relations and related topics. The conversations span public relations, PR best practices, the media, 
marketing, strategy, career development, profiles of PR pros, and more. The show airs Mondays at 5:00 pm on Hofstra University’s award-winning WRHU-FM and WRHU.org on Long Island and is available on most podcast sites. TALKERS founder Michael Harrison is Goldman’s guest this week talking about the general state of radio, news and public relations as we move further into the digital era. Both Hofstra graduates, Goldman and Harrison sit on the university’s Lawrence Herbert School of Communication Dean’s Advisory Board. Listen to the podcast here.
Benztown and Envisionwise are hosting a free webinar for radio professionals titled, “Keeping it Real in the Digital Age,” with host Mike McVay, president of McVay Media, and guests Jackie Parks, founder/CEO of Envisionwise; Peter Smyth, former chairman and CEO of Greater Media, Inc; and Sheri Lynch, co-host of “The Bob & Sheri Show.” The 45-minute webinar on Friday (10/6) at 1:00 pm ET will provide specific tools and strategies for increasing stations’ digital revenue. You can register here.
Audacy announces an expansion of its relationship with Puck and the launch of “About a Boy: The Story of Vladimir Putin” – a five-part documentary podcast series exploring the forces that shaped Russian President Vladimir Putin’s childhood (and life) and why it’s critical to understanding what he might do next in the war against Ukraine. The series is written and narrated by Julia Ioffe, Puck founding partner and Washington correspondent, and one of the leading journalists covering Russia and Putin.
Salem Media Group says “Grace and Truth with Owen Strachan” is joining the Salem Podcast Network. Owen Strachan is provost and research professor of Theology at Grace Bible Theological Seminary and is the author of 20 books, including his latest, The War on Men: Why Society Hates Them and Why We Need Them (Salem Books, 2023). Salem SVP of spoken word Phil Boyce comments, “Salem Podcast Network continues to add multi-talented podcasters who share our worldview. Owen is an amazing voice for what is true and right in America, and adding him to our platform is a home run. I can’t wait to become a regular listener when he gets started.”
iHeartPodcasts announces the return of the “Work in Progress” podcast for its third season. The program features actor, producer, and activist Sophia Bush and in the first two episodes she interviews former White House Press Secretary Jen Psaki along with an interview with actor Matthew McConaughey.
Congressman Kevin McCarthy (R-CA) is removed as Speaker of the House; the legal battles facing former President Donald Trump and the gag orders imposed on him; the 2024 presidential race; the weapons charges against Hunter Biden; the U.S. migrant crisis; President Joe Biden’s push for more aid to Ukraine; and the U.S. economy and financial markets activity were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
The Museum of Broadcast Communications announces the selection of 12 Legends inductees into the Radio Hall of Fame for 2023. The Legends inductees recognize the talents and efforts of on-air
personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away. The 2023 class includes: talk radio personality Bob Grant, Saga Communications chief Ed Christian, and talk personality Long John Nebel. Radio Hall of Fame co-chair Kraig T. Kitchin comments, “It’s heartfelt recognition to see these individuals and their career contributions to the radio industry recognized with this induction. They’ve made a forever impact on the audiences and businesses they interacted with and for that, we’re grateful.” See more about the Legends here.
Longtime Dallas sports radio host and producer Mark “Friedo” Friedman has died after a years-long health battle. The Morning News piece notes that Friedman “spent over two decades working in Dallas
sports radio, starting at 570 KLIF in 1994 and eventually joining host Norm Hitzges in moving to 1310 The Ticket [KTCK-AM] in 2000.” Friedman’s brother Joel posted the news of his passing on Facebook, says, “It is with a heavy heart that I share the news of my brother’s passing. Many of you knew about his health battle over the past several years, and he had been doing remarkably well considering everything he had gone through.” Read the Dallas Morning News story here.
Congressman Matt Gaetz’s efforts to strip Kevin McCarthy of his House Speaker position; the Trump Organization fraud trial; the 2024 presidential race; Hunter Biden to be arraigned on gun charges; the U.S. migrant crisis; President Joe Biden’s push for more aid to Ukraine; and a nine-year-old girl is found safe after being kidnapped for ransom at an upstate New York campground were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
I think it was the great Michelangelo who said, “I’m still learning.” Three simple words that can make or break any of us in marketing.
I am still amazed at the success and customer loyalty at Trader Joe’s. Why is it that a homespun marketing approach develops loyalty, when I have found more competitive prices and sometimes higher quality foods elsewhere?
Yet there I was lost in the regular South Florida Sunday crowd, standing in line, basket-to-basket, ready to check out. I have never heard or seen an ad for Trader Joe’s, yet the store was packed. The scene at the 59th Street store in Manhattan was quite similar last year when I spent three months in the city, or the one in D.C. close to my daughter’s home, even the Trader Joe’s in Sandy Springs, Georgia near my other daughter’s home was slammed on a Sunday three years ago.
Too much information for a column on sales and marketing? Believe it or not, I still can’t figure out how with no frequent buyer program, super discounts, or incentive marketing I became such a frequent shopper. I guess just like Michelangelo, I’m still learning.
Here is what I have learned from Trader Joe’s that connects the dots to our sales and marketing world.
— Keep it simple. Ever notice how the prices are clear, easy to read and seem to present a perceived value? How does your presentation packaging stand up? Does it take an IT expert to understand how to interpret your computer driven proposals?
— Everyone has something positive to say. I have never heard any of the folks at any of those locations say a negative word, even when parking was a game of musical cars. How about you? Are still blaming the boss for higher pricing or tighter credit?
— Variety is in the eye of the customer. Other stores with more square footage have greater variety. Sometimes you need it, most of the time you don’t. How many times have you thought to yourself, “There are just too many options in this pitch.”
— Got a complaint? We can fix that. Somebody please show us a local radio station training for excellent customer service. It just isn’t a long-term commitment. Maybe a perceived unnecessary expense in our business.
— Consistency. Like every successful enterprise that is public facing, consistency and dependability build trust and customer loyalty. How about us?
Sales and marketing are a dynamic process that is always adjusting to the competitive landscape and the needs of the customer. And that is why we should all follow Michelangelo’s lead and never stop learning.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
By Holland Cooke
Consultant
Radio talkers: What is this hour about? How will listeners benefit from listening? And how long do you expect them to wait to hear that?
To quote Jerry Seinfeld…
“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”
Are they entertained hearing about your weekend? About your sidekick/board-op/screener’s weekend? By a long, self-amused, produced show intro? Or are they quickly engaged, by your invitation to weigh-in-on topic du jour? Or by your offering them Q+A access to a guest who can address their concerns?
What if they believe the promos?
As each day’s news causes us all to wonder “What NEXT???” smart stations methodically invite on-hour listening appointments, for “stay close to the news… a quick update, throughout your busy day.” Whether that’s a network feed or a local newscast, whoever delivers it reckons what is relevant to the lives of the mentally busy, in-car listeners our advertisers want as customers. In consultant-speak, it’s “take-home pay” for tuning-in.
They may listen mostly to other stations that play music, but those stations aren’t as informative. So – as the weather forecast signals the end of that on-hour update – can you freeze the driver’s index finger in mid-air between the steering wheel and the button for “Kiss” or “Magic” or “Cat Country?”
Does your A-block rock?
Most common miscalculation I hear? Extended banter before the first break. A-block ends with (finally) a specific, inviting call-in proposition or teases the guest coming up… after the break, when the show really begins.
Better: Tee-up what’s-up immediately as the hour begins. Try this: Make the very first thing you say a question which includes “you” and/or “your.” Then say hello, and swap takes on that topic with your sidekick/board-op/screener.
One warning: Sounding so-quickly-engaging may divert your screener. The phone’s already ringing.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke
iHeartMedia appoints Terry Foxx to the position of director of talk programming for San Antonio and Austin. He was most recently director of programming and audience for the University of Texas’ public media outlet KUT-FM, Austin. iHeartMedia says, “As director of talk programming, Terry Foxx will be
responsible for redefining ‘News Radio 1200’ WOAI, ‘Ticket 760, and AM 1300 The Zone’s on-air experience by synergizing with local talent to deliver unparalleled talk, news, and sports broadcasts. As the flagship broadcast partner for the San Antonio Spurs, University of Texas and ‘The Joe Pags Show,’ among others, Terry will deepen these partnerships to offer exclusive content, ensuring the stations remain the region’s primary touchpoint for sports, news, and insightful commentary.” iHeartMedia San Antonio & Austin SVP of programming Jason McCollim says, “In Terry Foxx, we’ve found more than an expert, we’ve embraced a true team player who values respect as deeply as we do. His commitment to bettering our processes is evident, but it’s his unique blend of diplomacy, empathy, and patience in every interaction that truly sets him apart. With Terry, it’s not just about work, it’s about building lasting relationships.”
Amazon is dropping its 11-month-old sports talk programming on the Prime Video platform. Joe Lucia writes about the news (originally reported by The Athletic’s Richard Deitsch) at Awful Announcing. The programming streams from 8:00 am to 8:00 pm. Amazon was mum about the reason for shutting it down, but as Lucia notes in his piece, “there’s so much competition in the sports talk radio space.” Read his story here.
The late-hour deal in Congress to prevent a government shutdown; Congressman Matt Gaetz’s threat to try to remove Kevin McCarthy from his House Speaker position; the Trump Organization fraud trial in New York City; the 2024 presidential race; speculation about who California Governor Gavin Newsom will name to replace Dianne Feinstein in the U.S. Senate; the U.S. migrant crisis; and the U.S. Supreme Court returns from its summer breaks to take on cases including Second Amendment issues and more were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.
Longtime Cincinnati talk radio host Lincoln Ware is being honored with a street named after him in the Avondale neighborhood. Ware currently hosts the 10:00 am to 1:00 pm show on Urban One’s WDBZ-AM, Cincinnati. He’s been on the air in the market consistently for the past 50 years, going back to his
first gig at age 22 in WCIN-AM. WLWT-TV reports that Cincinnati Vice Mayor Jan-Michele Kearney will emcee the street-naming ceremony. She says, “Lincoln Ware is unbelievable. In my office in city hall, we keep the Lincoln Ware show on every day. Somebody’s assigned to listen, and they come back and say, ‘Here’s what they talked about today, listen to this.’ So, you know, we’re always well-informed.” The city says Ware is being honored due to his “lasting impact on the Cincinnati local media community and to health and wellness within the African American community with his Lincoln Ware Walking Club. His legacy, contributions, and dedication to the City of Cincinnati and its citizens will long be remembered.” See the WLWT-TV piece here.
Salem Radio Network vice president of news & talk programming Tom Tradup is joining Near East Media’s All Israel News as a contributing editor. In this part-time role, Tradup will coach editors and
writers and will write weekly columns about Israel, the Arab/Muslim world, U.S. policy in the Middle East, as well as about the life of Christ followers in the region and the challenges facing the Church in the Middle East. He will continue his full-time position with Salem. Near East Media co-founder Joel C. Rosenberg says, “I could not be more thrilled that Tom Tradup has agreed to help All Israel News publish more great content and dramatically expand our traffic, reach, and influence.”
The likelihood of a government shutdown as GOP hardliners demand budget cuts was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race and Wednesday’s GOP debate, followed by the UAW strike and visits to Michigan by Donald Trump and Joe Biden at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media each week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
SmileyAudioMedia’s talk KBLA, Los Angeles is presenting two drive time special programs a year after “‘The Tape’ that rocked L.A. City Hall became public.” The station says the leaked recording of three Latino members of the Los Angeles City Council – then-council president Nury Martinez,
councilmember Kevin DeLeon and councilmember Gil Cedillo along with former labor leader Ron Herrera – reveals them uttering racist remarks, derogatory comments toward council colleagues, and disruptive, racially charged rhetoric about how the City Council could “skew” redistricting. The station says, “Now that a full year has passed, KBLA Talk 1580 will host two important conversations unpacking what transpired in the community since these divisive, hurtful comments were made and what the future holds for the City of Los Angeles.” Tavis Smiley will host a show featuring community voices on October 9 from 5:00 pm to 7:00 pm. Then on October 12 (from 5:00 pm to 7:00 pm), the Institute for Nonviolence in Los Angeles will host “Days of Dialog: The Anatomy of Anti-Black Racism and Bigotry.”
iHeartMedia Minneapolis announces new deals for streaming and radio partnerships with the NBA’s Minnesota Timberwolves and the WNBA’s Minnesota Lynx. As part of this multi-faceted partnership, every Timberwolves game will be available on the newly created Minnesota Timberwolves channel on
the iHeartRadio app. This is the first team with an exclusive streaming channel on the iHeartRadio platform. In addition, sports talk KFXN-FM “KFAN 100.3” becomes the basketball organization’s new flagship radio station for select Timberwolves games and the majority of Lynx games. iHeartSports president Kevin LeGrett states, “We are excited about this partnership and honored to be the broadcast and streaming home of the Minnesota Timberwolves and Minnesota Lynx. We are thrilled to deliver innovative Timberwolves and Lynx coverage, programming and integrations to millions of their fans across the state and beyond!”
Attempts to avert the looming government shutdown; the 2024 presidential race, Wednesday evening’s GOP debate and former President Donald Trump’s Michigan visit; President Joe Biden visits the UAW strikers in Detroit; the New York Trump Organization ruling; today’s expected formal opening of the impeachment inquiry into President Biden; the indictment of U.S. Senator Bob Menendez (D-NJ) on bribery charges; and American soldier Travis King is released by North Korea into U.S. custody were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Ransomware, the most common cyberattack, occurs worldwide more than 37,000 times each hour and the “Business Email Compromise,” a common scam targeting companies, is attempted approximately 156,000 times each day. The cost of these attacks is huge financially, but the losses due to scams and cyberattacks extend far beyond the funds stolen or required to remedy the problems after they occur. Downtime, data depletion, extortion demands, funds stolen by scams, reputation damage, and loss of intellectual property are all sources of extreme damage to media companies and radio stations which can be even worse when you factor in possible legal liability for failure to comply with proper cybersecurity standards. Radio and media companies, large and small, have been particularly hard hit by this growing criminal activity in recent years.
TALKERS, in conjunction with Scamicide (www.scamicide.com), is presenting an exclusive webinar for
radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.
This information-packed session will be conducted by Scamicide founder and TALKERS legal editor Steven J.J. Weisman, Esq. According to Weisman, “When it comes to the danger radio stations and media companies face from scams and cyberattacks, things aren’t as bad as you think. They are far worse.”
Weisman continues, “Your companies are further vulnerable through the many ‘Internet of Things’ devices, such as your internet connected copier and other devices, remote workers and third-party vendors, all of which become attack vectors. Making the situation even worse is the business model of sophisticated cybercriminals who sell and lease on the ‘Dark Web’ the complex malware they create to less sophisticated cybercriminals and now, through AI and deep fakes, cyberattacks and scams have become more effective.”
Steve Weisman is an attorney and a college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He’s a prolific author and one of the country’s leading experts in scams, identity theft, and cybersecurity. Scamicide, which he founded, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. Scamicide was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker and consultant regarding scams, identity theft, and cybersecurity. He was a consultant in an Equifax data breach class action and more recently advised Meta in regard to scams related to its WhatsApp app.
The cost of attending the webinar is $149 per person. Broadcasters can register by phone only with credit card. To register, call Barbara Kurland at 413-565-5413 or email info@talkers.com to receive a quick response.
By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
The persistent liability of most talk stations is that they attract a high percentage of listeners over the age of 65. Consider that many of those older listeners are attracted to radio shows that are talking for companionship and comfort.
There are simple, tested techniques to incorporate in an on-air presentation that will appeal to a younger listener. If put on the air these tips will also enhance a station’s PPM results.
— Bumper music is unnecessary, it makes breaks seem longer. If it is necessary to use bumper music it should have been recorded after the year 2000. 2000 was obviously 23 years ago. A 35-year-old was 12 in 2000.
— Young people are busy with work, kids, life. They are attracted to radio that matches their pace. The shorter the calls, the younger the callers will be. DO NOT thank callers for holding on – that’s a screener’s job. Thank a caller for holding on and you signal that it takes a long time to get on the air. Busy people won’t call to be put on hold!
— The editorial page of any newspaper has the lowest readership. Comics, horoscope, and entertainment have the highest. Quote the editorial page and you’ll wake up grandpa and scare away the new mom. Did you know Taylor Swift has a new boyfriend?
— Everyone is attracted to mirrors of their lives. We engage with people who have similar problems with their kids, in-laws, jobs, money, car. How would you make a friend at a party? Those techniques will work for you on the air. What did your mother tell you about party talk? “Don’t talk about politics or religion, talk about the weather and the shrimp”
— The easiest way to attract younger listeners and repel older listeners is to play music on the weekend. Targeted, researched music that appeals to the exact audience age you covet. WABC features several music shows on the weekend. Sabo Media’s charter clients include “New Jersey 101.5” and “Real Radio Orlando” They air music all weekend, talk all week.
BONUS: Music on the weekend puts a station on concert, movie, music, club, and bar buys!
Just like a music station, a talk station must present a consistent package of entertainment, topics, news stories, music selection, production elements must appeal to your target listener. No wavering.
Above is a picture of two of Sterling On Sunday’s loyal listeners. Steven and Casandra of Burlington, NJ. Steven owns the bakery, Casandra works there and is a junior in college.
Walter Sabo founded Sabo Media to work with innovative media companies such as RKO, SiriusXM Satellite Radio, PARADE magazine, Pegasus, Apollo Advisers and others. He produces and hosts the successful talk show, Sterling On Sunday. Last Sunday the topics included how to know what’s in the custard in donuts.www.waltersterlingshow.com. Walter Sabo can be emailed at walter@sabomedia.com.
According to a report by Benjamin Mullen in The New York Times, public media firm New York Public
Radio plans to reduce its workforce by 12% due to a “free fall in the advertising market.” The source is a memo to staffers from NYPR CEO LaFontaine Oliver. The story goes on to note that the organization employs about 340 full- and part-time workers at WNYC, classical WQXR, and the Gothamist news site. Read the Times piece here.
The efforts in congress to avoid a looming government shutdown; the bribery allegations against U.S. Senator Bob Menendez (D-NJ) and his refusal to step down; the impeachment inquiry into President Joe Biden; the 2024 presidential race and tonight’s GOP candidates’ debate; former President Donald Trump’s legal battles; the Hunter Biden investigation; the Alabama redistricting case; the FTC and 17 states sue Amazon for monopolistic practices; the Writers Guild of America agrees to end its 148-day strike; and former White House aide Cassidy Hutchinson’s book Enough were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
Attention news/talk radio sellers! Get ready to meet your new best friend… and it is not who you think it is.
Take a guess. Could it be a mega budget opening up from an advertiser targeting 55+?
No. How about your closest competitor admitting defeat and conceding it no longer makes sense to compete?
Close, but this could be better. This is the part where your new best friend becomes such a giant ally, making your demographic pitch so valid, you are left stone-cold speechless. This is where “The Golden Bachelor” answers the double “Jeopardy” question and you could become the next Ken Jennings of news/talk radio ad sales. Give up? Here is the story line.
The New York Times article “TV Networks’ Last Best Hope: Boomers” saluted, validated, recognized, and just about honored the news/talk radio 55+ audience value proposition. We could be talking about a new day for news/talk radio sellers.
When the highly resourced sales teams from linear network TV begin telling the same demographic value story that news/talk radio sellers have been telling forever, well then, it is time to start popping the champagne in your local sales department.
It seems that linear network TV programmers are finally conceding the 60+ audience is the remaining core audience for your favorite network television programs. According to the article, franchise programs like “Grey’s Anatomy,” and “The Voice” have median viewers over 64. Wait, what? Dr. Meredith Grey and the crew at Seattle Mercy are now appealing to seniors? It may have taken 400+ episodes, but the last man standing is indeed grey! The sellers at NBC, ABC, CBS, and FOX could start singing from the same demographic page as news/talk sellers and the harmonics are sounding wonderful.
Please don’t be silly enough to think this will ever get truly competitive. No friends, this is where everyone wins if the selling stays at the value level. Media habits are changing at mach 4 speed, and nobody knows the change part of the business better than the terrestrial radio business. From fragmentation to consolidation, we’ve seen it all. Is the best yet to come?
Smart radio sales teams will embrace this opportunity. Do you still pitch the “older demo” value proposition with the anecdotal Grace Slick is 83, Mick Jagger is 80, and Elton John is 76? Time to start talking about the scene where 70-year-old Jerry Seinfeld says to 74-year-old Kramer, “I’m movin’ to Florida! You comin’ with me or not?”
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
FOX News Channel prime time star Sean Hannity will moderate a red vs. blue state debate between Florida Governor and Republican presidential candidate Ron DeSantis and Democrat California Governor
Gavin Newsom on November 30 from a location in Georgia yet-to-be-determined. It will air from 9:00 pm to 10:30 pm ET. FNC says, “Hannity first raised the prospect of a debate with Governor Newsom during his exclusive sit-down this past June, following which, Governor DeSantis officially signed on to participate in July. This will mark the first time the two prominent governors will face off in a debate.” Hannity says, “I’m looking forward to providing viewers with an informative debate about the everyday issues and governing philosophies that impact the lives of every American.”
Numerous news outlets are reporting the proposal by Liberty Media to merge its business with an 83% stake in SiriusXM – Liberty SiriusXM Group (LSXM) – with the satellite radio company that become a
publicly traded company controlled by the conglomerate. Liberty Media CEO Greg Maffei says, “SiriusXM minority shareholders will also benefit from enhanced trading dynamics, including increased liquidity and likelihood of future index inclusion.” A merger between the two would result in SiriusXM minority investors owning about 16% of the new company, with Liberty Media controlling the rest. SiriusXM says it is evaluating the offer. Read the CNBC story here.
The looming shutdown of the federal government; the UAW strike affecting the Big 3 auto makers; the 2024 presidential race; the impeachment inquiry into President Joe Biden; former President Donald Trump’s legal battles; the corruption charges against U.S. Senator Bob Menendez (D-NJ); the U.S. migrant crisis; former White House aide Cassidy Hutchinson’s book Enough; and “NCIS” and “Man from U.N.C.L.E” actor David McCallum dies at 90 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radio
Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”
Pictured above is actor Kelsey Grammer (left) with WPHT, Philadelphia talk host Dom Giordano (right) during Friday’s live broadcast of Giordano’s radio program from Mulligans Shore Bar and Grill in Wildwood, New Jersey. Grammer spent the early part of his childhood on the Jersey Shore and is a welcome visitor on his frequent trips to New Jersey’s shore towns. During Friday’s program, Giordano and Grammer talked about the fight against an offshore wind farm being spearheaded by Protect Our Coast New Jersey, Faith American Brewing Company – Grammer’s brewery on his Catskills farm, and what makes the Jersey Shore such a special place.