Industry News

Jimmy Failla Guest Hosts FOX News’ “Gutfeld!” Show

FOX News Radio host Jimmy Failla served as guest host on last Friday night’s edition of FOX News Channel’s “GUTFELD!” program starring Greg Gutfeld. Failla hosts the 12:00 noon to 3:00 pm ET daypart on FOX News Radio and among his talents is stand-up comedy, making him a more-than-qualified guest host on Gutfeld’s show that offer’s a humorous take on the day’s news.

Pictured above (from l-r) on the set of the “GUTFELD!” show is the cast from Friday’s program: novelist and literary critic Walter Kirn, FOX News analyst and regular GUTFELD! panelist Kat Timpf, Failla, “Bar Rescue” host John Taffer, and FOX News Radio host Guy Benson.

Industry News

Bendixen and Partners Launch RMR Media Strategies

News and talk radio programming pro Mike Bendixen and industry professionals Rob Farina and Rob Basile are launching RMR Media Strategies, a new full-service agency for creators and brands. The Toronto-based agency says that it is specializing in talent coaching, content strategy and development, and brand partnerships, with the aim of helping high-performing talent and brands reach their potential audience. Bendixen, who served for years as program director for CFRB, Toronto “Newstalk 1010,” says, “We believe that there’s a real need in the market for a specialized agency that can help talent and brands build audiences and reach their full potential.”

Industry News

iHeartMedia Debuts Podcast Brand Safety Tool

iHeartMedia is launching new brand safety technology for podcast advertising powered by Sounder. iHeartMedia says it is the first to go live with Sounder’s AI and Machine Learning (ML) technology, giving brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory, at scale. Sounder says its technology is the first to help advertisers deem if a podcast episode is brand safe before an ad runs, enabling advertisers to plan and execute campaigns with confidence. iHeartMedia chief data officer Brian Kaminsky says, “Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive, fragmented, and often failed to deliver the level of protection brands truly needed. We looked at every potential solution in the industry, and Sounder’s technology is far ahead when it comes to brand safety and suitability. This new tool changes the future and opens up endless possibilities. Brands are now able to opt out of content they deem unsafe and inappropriate. Our partnership with Sounder has set a new benchmark for transparency in audio advertising that has been long overdue.”

Industry News

WJR, Detroit Raises $1.8 Million During Radiothon

Cumulus Media’s news/talk WJR-AM, Detroit raised $1,888,503 to aid The Salvation Army of Metro Detroit combat hunger and homelessness in Metro Detroit via the 36th Annual Bed & Bread Club Radiothon held on February 23-24. The 27-hour radio fundraiser featured WJR personalities Paul W. Smith, Sean Baligian,  Marie Osborne, Tom JordanChris Renwick, Lloyd Jackson, Mitch Albom, Ken Brown, Steve Courtney, Guy Gordon, and Bed & Bread Club founder and Radio Hall of Famer Dick Purtan, broadcasting from The Salvation Army Great Lakes Divisional Headquarters in Southfield. The Bed & Bread Club Radiothon has raised a total of more than $43.1 Million over the life of the radiothon.

Industry News

Triton Digital Reveals Top Streamers for January

Triton Digital published the data for its ranking of the top streaming publishers for January of this year, based on Average Active Sessions. iHeartRadio remains #1 with 293,362 AAS, followed by NPR Member Stations at #2 (77,602 AAS), and Audacy at #3 (58,527 AAS). Other commercial broadcasters making the top 30 include Cumulus Streaming Network at #4 (40,999 AAS), Beasley Broadcasting Corporate at #6 (18,862 AAS), Hubbard Broadcasting at #8 (14,792 AAS), Urban One at #11 (9,601 AAS), and Salem Communications at #12 (8,244 AAS). See the complete top 30 here.

Industry News

TALKERS News Notes

Software firm vCreative and radio creative service Yamanair Creative announce a deal in which vCreative’s vPro will be the primary operational platform for all of Yamanair’s services. vCreative CEO Mary DelGrande says, “Yamanair is a force in radio creative and we are thrilled that they have chosen our new vPro platform. This partnership will streamline operations for our mutual customers who will see immediate and impactful efficiencies in their creative process.”

— FOX News Audio is expanding its true crime content with a new weekly podcast as well as a True Crime Minute for smart speakers. “Outnumbered” co-host Emily Compagno will debut “The FOX True Crime Podcast with Emily Compagno” today (2/28) with new episodes dropping Tuesdays and Thursdays every week. Compagno will be joined each week by a team of FOX News Digital true crime reporters, legal and law enforcement experts and the FOX News Investigative Team. The first episode of the podcast will examine the Murdaugh trial, while the second will analyze an Alabama hostage situation from 2013 involving the murder of a bus driver and the kidnapping of a kindergartener in Midland City.

— SiriusXM NFL Radio is providing listeners nationwide with coverage of the annual NFL Scouting Combine in Indianapolis today (2/28) through Saturday (3/4). SiriusXM NFL Radio hosts in Indianapolis will include former NFL front office executive Pat Kirwan, former NFL coach Charlie Weis, former NFL players Charles Davis, Jim Miller, Kirk Morrison and Solomon Wilcots, and Bruce Murray.

Industry News

Yesterday’s (2/27) Top News/Talk Media Stories

The U.S. Energy Department’s conclusion that the cause of COVID was likely a lab leak and renewed speculation the Chinese government knew about it; Ron DeSantis’ takeover of the Disney district; the Supreme Court hears arguments over President Joe Biden’s student debt relief program; the intensifying fighting in Russia’s invasion of Ukraine; House Speaker Kevin McCarthy’s issuing January 6 footage to FOX News Channel’s Tucker Carlson; the legal battles facing former President Donald Trump; the aftermath of the toxic train wreck in East Palestine, Ohio; the record snowfall in California and the tornadoes that swept through Oklahoma; the released testimony from the Dominion-FOX News lawsuit; and this week’s CPAC taking place in Maryland were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry Views

Monday Memo: 5 Ws + $

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineLocal news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

 As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

Round Four of January PPMs Released

Barry Farber - usedThe fourth of four rounds of ratings data from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s news/talk WIBC-FM, Indianapolis comes back from the Holiday survey with a 1.5 share increase to post a 7.2 share (weekly, 6+ AQH share) but remains ranked #3. In Milwaukee, iHeartMedia’s news/talk WISN-AM adds eight-tenths to finish the survey with a 9.6 share that lifts it to the #1 rank, while Good Karma Brands’ crosstown news/talk WTMJ-AM adds 1.3 shares to wrap the survey with a 7.5 share but remains anchored in the #5 spot. In Nashville, Cumulus Media’s news/talk WWTN-FM tacks on 1.3 shares to finish with a 6.2 share, good for the #6 rank, while iHeartMedia’s crosstown news/talk WLAC-AM is off two-tenths, finishing with a 1.0 share and the #19 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry Views

Pending Business: How Are We Doing?

By Steve Lapa
Lapcom Communications Corp
President

Talkers Magazine - Talk radioHow might we better serve you in the future? How would you rate our service?

These are two common questions you will see on many restaurant info cards as you pay for your meal. After all, the restaurant business is fundamentally based on great food and great service at a reasonable price. Think about this: If either of those two basic components, food (product) and service are missing, you are outta there!

Our radio/audio sales business is based on the same thing: great product and great service at a reasonable price. Yet, why is it you will never find yourself or a manager asking those questions as a part of your regular follow-up or follow-through routine? Oh sure, there is the ever-present pre-sell, “How can we help?” as your advertiser mutters, “lower rates,” under their breath. But seriously, no one above or below your pay grade can process or properly evaluate the answers to the two service questions posed, let alone act intelligently on the response. Could it be we still think our sales and management roles are rooted in show business and if we put on a great show delivering great ratings the advertisers will follow?

Some advertisers will show up, others need to be sold. With Zoom, Teams, programmatic, AI and other initiatives gaining more and more traction, the service improvements in salesmanship is becoming a lost art.

Time to hit the pause button, step back and learn from our friends in one of the oldest business categories on planet earth: hospitality. Let’s learn.

— Ask for feedback as you “serve.” Since my first meeting, my mantra for sellers and sales management was and still is, “How are we doing?” Go back to your winning and losing sales calls. Even managers should review meetings that did or did not move sales and ask, “How can I better serve______?”

— One step at a time. If you could improve just one thing to better serve an advertiser, what would it be? What could it be? Do you even know?

— Do you care? Ouch! Now that is a hard core, in-your-face question. Comfort zones are just so easy to occupy, we rarely push forward.

My real-world experience happened years ago when I asked our advertisers what we could do better to serve them. Many host-read advertisers wanted times sent to them in advance so they could hear the talent in real time. Every one of those advertisers became longterm fans. Do you send your advertisers host-read times in advance? Sometimes, it’s the little improvements that win big dollars when it counts.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

TALKERS News Notes

Salem Media Group, Inc announces it is issuing an irrevocable notice of redemption to the trustee of its outstanding 6.75% Senior Secured Notes due 2024. The Notice calls for the redemption – set for March 27, 2023 – in full of the remaining $36.5 million in outstanding aggregate principal amount of 2024 Notes at a price equal to 100% of the principal amount of the 2024 Notes being redeemed, plus accrued and unpaid interest to the redemption date. Salem expects to pay the redemption price for the 2024 Notes by issuing an additional $44.685 million in aggregate principal amount of its 7.125% Senior Secured Notes due 2028 to certain holders of its 2028 Notes pursuant to a purchase agreement entered into with such holders in connection with the initial issuance of the 2028 Notes.

Major League Soccer’s D.C. United announce that it and iHeartMedia Washington D.C. are extending their partnership for iHM to handle local radio broadcasts for the team’s regular season matches on WTSD-AM, WWDC-HD2, and W284CQ and the iHeartRadio App. Dave Johnson, who has called matches for D.C. United since the club’s inception in 1996, will lead the production as the play-by-play commentator. Bruce Murray, former United States National Team player and DMV native, will accompany Johnson to begin the season.

Bloomberg Radio – syndicated nationally by Key Networks – announces that it welcomes new affiliate Cox Media Group’s WSB-AM/WSBB-FM, Atlanta. “95.5 WSB” says it will broadcast Bloomberg business content that is geared towards the burgeoning Atlanta market.

Industry News

The Weekend’s Top News/Talk Media Stories

Russia’s ongoing invasion of Ukraine and the UN General Assembly votes calling for an end to the war; the U.S. Energy Department concludes COVID outbreak was likely caused by lab leak; the blowback against “Dilbert” creator Scott Adams after his tirade calling Black Americans a “hate group”; the snowy weather hitting Southern California; the aftermath of the toxic train wreck in East Palestine, Ohio; the GOP race for the nomination in ’24; the legal battles facing former President Donald Trump; President Joe Biden’s student loan forgiveness plan goes before the Supreme Court this week; and Sunday evening’s SAG Awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Features

January 2023 PPM Ratings Takeaways – Part Four

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

 AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 4.4 – 5.1, +.7, repeats in fifth-place

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” flat at 2.1, #17 to #19

Public Radio News/Talk: University of Texas’ KUT 5.2 – 5.3, +.1, continues at #4

Number One 6+: Waterloo Media Group adult hits KBPA, first month, 8.8 – 9.9, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits KBPA (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKMJ (-4.6)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 10.4 – 8.3, -1.1, repeats in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 1.8, #16 (did not appear in the “Holiday” 2022 report)

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.9 – 3.1, -.8, #8 to #13

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 9.2 – 8.3, -.9, fourth to second

Number One 6+: Urban One urban AC WFXC, first month, 9.6 – 8.5, -1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WNCB and contemporary Christian WCCE (+.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRAL (-6.3)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 5.7 – 7.2, +1.5, locked in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.3 – 3.0, -.3, repeats at #12

iHeartMedia’s WNDE “Fox Sports 1260” .4 – .7, +.3, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.0 – 4.3, +.3, ninth to tenth

Number One 6+: Cumulus Media classic hits-oldies WJJK, first month, 7.9 – 10.4, +2.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WJJK (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WYXB (-7.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 8.8 – 9.6, +.8 third to first

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.2 – 7.5, +1.3, anchored in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 1.6 – 1.7, +.1, repeats at #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.0 – 1.1, +.1, #17 to #16

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.3 – 4.5, +1.2, #11 to #7

Wisconsin Educational Communications Board’s WHAD .6 – 1.1, +.5, #21 to #16

Number One 6+: news/talk WISN, first month, 8.8 – 9.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WMIL (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLDB (-3.4)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 4.9 – 6.2, +1.3, seventh to sixth

iHeartMedia-owned WLAC “Talk Radio 1510” 1.2 – 1.0, -.2, #17 to #19

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 6.6 – 5.5, -1.1, fourth to seventh

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.2, +.1, repeats at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.6 – 3.8, +1.2, #13 to #10

Number One 6+: Midwest Communications adult hits WCJK, first month, 8.1 – 9.3, +1.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WUBT (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WJXA (-6.9)

PROVIDENCE

News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.5 – 5.0, +.5, repeats in seventh-place

iHeartMedia-owned WHJJ “News Radio 920” .5 – .4, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.0 – 4.2, +2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.2 – 2.5, +.3, #11 to #12

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.3 – 3.2, -.1, continues in ninth-place

Rhode Island Public Radio’s WNPN flat at 2.6, #10 to #11

Number One 6+: Cumulus Media adult contemporary WWLI, fourth month in succession, 16.9 – 10.5, -6.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WWBB (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWLI (-6.4)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.8, #11 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” .8 – 1.3, +.5, repeats at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.6 – 1.8, +.2, #17 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, first month, 9.0 – 10.1, +1.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock WAFX (+2.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WWDE (-6.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.1 – 7.8 +1.7, fifth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 2.8 – 3.0, +.2, #11 to #13

Number One 6+: iHeartMedia country WQIK, first month, 7.1 – 10.0, +2.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: country WQIK (+2.9)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WEJZ (-10.0)**

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WJNO “News Radio 1290” 1.1 – 1.7, +.6, #13 to #11 and cluster-mate WZZR “92.1 Real Radio” flat at 1.7, #10 to #11

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -.9, -.1, #15 to #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) 1.1 – .9, -.2, #13 to #14

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” unchanged at .2, #19 to #18

Public Radio News/Talk: Dade County School Board’s WLRN 3.2 – 3.1, -.1, repeats in seventh-place and the stream of co-owned WLRN-HD2 .2, #18 (unlisted in “Holiday” 2022)

Number One 6+: Hubbard Broadcasting hot AC WRMF, first month, 7.6 – 8.2, +.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: contemporary Christian WAYF (+1.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WOLL (-1.2)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 3.2 – 3.9, +.7, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.8, +.2, ninth to tenth

University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.9, +.6, #13 to #14

Number One 6+: Audacy adult hits WSMW, first month, 9.8 – 12.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WSMW (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMAG (-9.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.6 – 3.9, +1.3, #13 to #8

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.6 – 3.9, +.3, ninth to eighth and WFMS’ internet stream flat at .4, #21 to #19

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.4, +.3, #17 to #15

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 14th successive month, 13.2 – 11.8, -1.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: gospel WHAL (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRVR (-3.5)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” flat at 5.1, sixth to eighth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” steady at 1.0, #17 to #16

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” unchanged at 2.0, #13 to #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR flat at 5.7, fifth to seventh

New England Public Media’s WFCR steady at .4, #18 to #19 and WFCR’s internet stream .2 – .4, +.2, #20 to #19

Number One 6+: Audacy adult contemporary WRCH, 36th month in a row, 15.8 – 10.9, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR WKSS (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRCH (-4.9)

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Multiplatform Star Doctor Asa Debuts as Ringside Physician

TALKERS Heavy Hundred radio personality, Dr. Asa Andrew (known as “Doctor Asa”) founder of the Dr. Asa Network and perennial star of the TALKERS annual convention, is fulfilling a lifelong ambition by entering the world of professional wrestling. From his years as assistant strength and conditioning coach of the national championship Florida State Seminoles football team under legendary coach Bobby Bowden, he developed a passion for sports medicine and athletic performance. An athlete himself, Doctor Asa first entered the space of professional wrestling in 2000 being trained by the WCW Power Plant and the “American Dream” Dusty Rhodes. However, this lasted a short time as life took him into a chance meeting with Dave Ramsey which inspired the launch of his highly successful health talk radio career. But fate has again intervened and Andrew was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2.  In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”

Industry News

Round Three of January PPMs Released

Barry Farber - usedThe third of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises six-tenths to finish the survey with a 6.6 share (weekly, 6+ AQH share) that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KEX is up eight-tenths for a 3.0 share finish good for the #10 rank. Urban One’s news/talk WBT-AM/FM, Charlotte adds six-tenths to finish the sweep with a 4.3 share that boosts it to the #8 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises nine-tenths for a 3.5 share finish that puts it in the #9 position, while Alpha Media’s crosstown news/talk KTSA adds seven-tenths to finish with a 3.2 share good for the #13 rank. iHeartMedia’s news/talk KNRS-AM/FM, Salt Lake City grows 1.5 shares to finish with a 5.9 share that lifts it to the #3 rank, while Bonneville’s crosstown news/talk KSL-AM/FM rises nine-tenths to finish the survey with a 5.5 share as it remains ranked #5. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

Boston Globe and NESN Partner for “Boston Globe Today” Show

Boston Globe Media and cable sports channel New England Sports Network (NESN) are partnering for a jointly produced, in-depth news and sports program debuting across multiple platforms in Spring 2023. The half-hour show will air Monday through Friday at 5:00 pm on NESN and will stream on the NESN 360 app, the Globe’s app, and on Globe.com. The two sides say, “‘Boston Globe Today’ will provide an in-depth perspective on stories from the Globe’s newsroom, offering a deeper dive of major news, politics, business, and entertainment stories and how they impact New Englanders.” Boston Globe Media CEO Linda Henry adds, “We are continuously improving the ways that we deliver vital news and information to our community and are excited to build a television show that will bring the Globe’s award-winning journalism to a broader audience. ‘Boston Globe Today’ reflects our commitment to serve our community, invest in local journalism, and for Boston Globe Media to be an innovative news leader.” The program will be hosted by national media personality Segun Oduolowu and will air from a new, state-of-the-art broadcast studio in The Boston Globe’s downtown newsroom. It will focus on news Monday through Thursday and devote Friday to sports. On Friday, Globe sports columnist Christopher Gasper will anchor.  Oduolowu comments, “I’m thrilled to join the ‘Boston Globe Today’ team, working on this exciting collaboration between the Globe and NESN. I look forward to diving into the stories affecting this historic city and New England at large, drawing on the considerable talents of the Globe newsroom.”

Industry News

Doug Stephan’s Good Day Adds New Affiliates

Good Day Networks announces that the “Good Day with Doug Stephan and Jai Kershner” morning program adds 21 affiliate stations. New stations include: WPRR-AM, Bradenton, Florida; KREI-AM, Farmington, Missouri; KSWM-AM, Aurora, Missouri; KKTX-AM, Corpus Christi; KLOO-AM/FM, Corvallis, Oregon; WWNR-AM/FM, Beckley, West Virginia; WIZM-AM/FM, La Crosse, Wisconsin; KSYL-AM/FM, Alexandria, Louisiana; KCLV-AM, Clovis, New Mexico; KNUA-AM/FM, Salina, Kansas; KOFI-AM/FM, Kalispell, Montana; WZNU-AM/FM, St. George, Utah; WGEZ-AM/FM, Beloit, Wisconsin. The “Good Day” show is part of the USA Radio network and is built as a morning show that can be time-shifted for use in all dayparts.

Industry News

San Jose Earthquakes to Air on “810 AM The Spread”

Cumulus Media announces that Major League Soccer’s San Jose Earthquakes matches will air on KGO-AM, San Francisco “810 AM The Spread,” which will serve as the club’s new English-language flagship radio station. Matches were previously aired on sports talk KNBR. The Earthquakes will also continue to be heard in Spanish on “La Kaliente” 1370 AM/KZSF-AM. KGO program director Kevin Graham says, “Cumulus San Francisco is thrilled to continue our partnership with the San Jose Earthquakes for the seventh straight year and broadcast their matches this season on the all-new KGO-AM. With The Spread’s powerful signal and strong digital assets including the station’s app, more Quakes fans in Northern California will be able to listen and engage than ever before.” Ted Ramey – KCBS-AM reporter and host of KGO-AM’s “The Soccer Hour” – will serve as the primary play-by-play voice for home and away broadcasts and Joe Cannon will serve as the color analyst for home matches.

Industry News

TALKERS News Notes

— Saga Communications, Inc. will release its fourth quarter and year end 2022 financial results at 9:00 am ET on Thursday, March 9. The company will also hold a conference call on the same day at 11:00 am ET.

— SiriusXM renews the weekly program “Let’s Go!” that stars Tom Brady, Larry Fitzgerald and Jim Gray. It will air each week on SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio channels. Following those airings, the full-length podcast versions of Gray’s extended conversations with Brady and Fitzgerald will be available in the SXM App.

— Audacy’s Cadence13 and Parallel are producing a 15-part podcast series “This Little Light,” created and hosted by Red Hot Chili Peppers founding member Flea. The series is about falling in love with music, music education, and finding beauty in the chaos of the creative process. Flea, co-founder of the nonprofit Silverlake Conservatory of Music, invites musical guests from all genres to talk about how they fell in love with music, including the teachers that guided them, the influences that inspired them, and how the lessons they learned as young musicians have shaped their creativity, resilience, and careers. Guests range from legends to rising stars, and include Rick Rubin, Patti Smith, Thundercat, Margo Price and Cynthia Erivo.

— iHeartMedia and the NBA announce the new podcast, “Maxey On The Mic,” hosted by Philadelphia 76ers guard and 23-year-old Texas native Tyrese Maxey. Maxey says, “I’m thrilled to tip off my new podcast and can’t wait to tap in with my lineup of amazing guests. I’ve always wanted to do something like this and I’m grateful to the NBA and iHeartMedia for giving me this amazing platform.”

Industry News

Pioneering Media Figure Patricia B. Greenwald Passes at 92

TALKERS has been informed by the family of Patricia B. Greenwald that she died peacefully on February 3 at 92. A pioneer in market research, she had a successful career spanning 50 years with America’s top advertising agencies, including Interpublic Group and DMB&B, as well as founding her own firm. Following her career in advertising, she co-founded and co-owned Daynet Radio Broadcasting in the early 1990s with the late Barry Farber and Alan Colmes. Daynet was one of the early independent networks established in the modern era of talk radio that had a significant influence on the business models of many syndication firms that followed it. Its initial talent roster included Farber, Colmes, Dr. Joy Browne and several other high-profile figures. Greenwald was also a theater producer on and off-Broadway, and owned theaters in New York and London. She was a member of the Lotos ClubHarmonie Club and the Friar’s Club, where she co-founded the “Gift of Laughter” philanthropy for wounded warriors. She was predeceased by her former husband James L. Greenwald, chairman emeritus of Katz Media Group. A memorial service is being planned. In lieu of flowers, please make donations to the ASPCA.

Industry News

Top News/Talk Media Stories for Week of February 20-24

President Joe Biden’s trip to Europe and his surprise journey to Ukraine was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Russia’s continuing invasion of Ukraine, Vladimir Putin’s threats against the West and his exiting the nuclear arms treaty, followed by the strained relations between the U.S. and China over China’s spy program and its growing alliance with Russia at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Features

January 2023 PPM Ratings Takeaways – Part Three

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 6.0 – 6.6, +.6, fifth to fourth

iHeartMedia-owned KEX “News Radio 1190” 2.2 – 3.0, +.8, #16 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.7 – 7.9, +1.2, repeats in third-place and KOPB’s internet stream 1.4 – 1.7, +.3, continues at #20

Number One 6+: iHeartMedia adult contemporary KKCW, third month in a row, 16.7 – 9.2, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A KINK (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKCW (-7.5)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.7 – 4.3, +.6, tenth to eighth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.8 – 3.1, +.3, #13 to #14

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.3, -.2, flat at #12

South Carolina Educational Television Commission-owned WNSC .3 – .6, +.3 steady at #19

Number One 6+: Beasley Media Group urban AC WBAV, first month, 7.4 – 8.3, +.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban AC WBAV and urban-rhythmic oldies WOSF (+.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WKQC (-4.4)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 2.6 – 3.5, +.9, #13 to #9

Alpha Media-owned KTSA “Stay Connected” 2.5 – 3.2, +.7, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 2.2, +.5, #19 to #16

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 8.1 – 7.2, -.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KXXM (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KQXT (-8.5)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.8 – 10.9, +2.1, second to first and cluster-mate KSTE-AM “Talk 650” 3.2 – 3.8, +.6, repeats in eighth-place

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.5 – 1.6, +.1, #19 to #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.9 – 3.9, +1.0, #12 to #7

Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 8.8 – 10.9, +2.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk KFBK-AM & KFBK-FM (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYMX (-7.7)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 3.5, +.7, #13 to #12 and KDKA-AM’s internet stream .7 – 1.1, +.4, repeats at #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.4 – 6.2, +.8, fifth to fourth and KDKA-FM’s internet stream .5 – .6, +.1, #21 to #20

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 4.5, +1.4, #11 to #8

Number One 6+: iHeartMedia classic hits-oldies WWSW, second month in a row, 13.3 – 9.9, -3.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WRRK (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WSHH (-4.5)

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.4 – 5.9, +1.5, sixth to third

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.6 – 5.5, +.9, repeats in fifth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.1 – 3.1, +1.0, #17 to #14

Number One 6+: Bonneville adult contemporary KSFI, third straight month, 20.0 – 9.9, -10.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative KXRK (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease:  adult contemporary KSFI (-10.1)**

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 2.3 – 3.0, +.7, #16 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.4 – 1.7, +.3, #22 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, fourth successive month, 14.1 – 7.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KYLI (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KSNE (-6.3)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 6.1, +1.0, seventh to fifth

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.6 – 4.7, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .9 – 1.2, +.3, #20 to #18

Public Radio News/Talk: Community Connections-owned WMFE 1.6 – 2.4, +.8, #17 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fourth consecutive month, 13.1 – 8.2, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative WQMP (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMGF (-4.9)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.7 – 12.3, +1.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 2.8 – 3.8, +1.0, #13 to #9

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 2.6 – 3.1, +.5, #14 to #11

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.0 – 4.8, -.2, sixth to fifth

Number One 6+: news/talk WLW, 12th consecutive month, 10.7 – 12.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WLW (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRRM (-4.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.6 – 5.0, +.4, eighth to tenth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.0 – 5.5, -.5, sixth to eighth and WKRK’s internet stream 1.2 – 1.6, +.4, #16 to #15

Public Radio News/Talk: Kent State University-owned WKSU flat at 4.2, repeats at #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, third month in a row, 14.1 – 11.1, -3.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WENZ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDOK (-3.7)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.2 – 3.6, +.4, remains at #11 and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.4, locked at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.5 – 3.2, +.7, #15 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 4.4 – 4.1, -.3, sixth to seventh

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, flat at 7.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary KPRS (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KCKC (-4.4)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.3 – 7.0, +1.7, eighth to fourth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.0 – 8.7, +.7, anchored in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 5.9 – 7.2, +1.3, seventh to third

Number One 6+: iHeartMedia country WCOL, third straight month, 9.2 – 9.5, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WTVN (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult hits WODC (-3.0)

Up next: January 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry Views

The Power of Magical Contesting

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Radio is good at contests. TV and print suck at contests. However, when listeners are asked why they tune to radio, contests are at the bottom of the list.

Contests are at the bottom because the question is not worded correctly. Dozens of focus groups reveal that nobody admits to entering radio contests. Wrong question. We changed the question: “Most people enter radio station contests, which ones have you entered?

Nine out of 10 hands shot up – all groups all demos. Every time.  That’s not the news. The news is that all participants STILL HAD THE PRIZE.  Yes, they kept it as a valued treasure.

The contesters remembered the station, the time they won and the DJ, even if they won 20 years ago. Why? Because it was their brush with show business magic. Radio makes magic. The more magic radio makes, the greater its engagement with listeners.

There is no magic awarding “$1,000 in our national contest.” Imagine following the $1,000 station promo with a news story about $2 billion Powerball drawings. Radio cannot compete for prize money, but radio can compete with magic. Yes, the research will show that most people want to win cash, but radio can’t give away enough cash to be memorable or emotional. Radio can make magic with creativity for very little money.

At the end of this column I’ll share with you the most magical contest ever produced by a radio station. To make magic first dive into the list of needs in a person’s mind. In 1974! I launched the first PAY YOUR RENT OR MORTGAGE contest. It was on WOR-FM in New York City.  Every winner came to the station to pick up their check and made the same statement, “I bet no one else had a bigger rent.” The rent or mortgage payment looms so large in our collective brain that it is overwhelming. What else looms large in your listener’s brain -solve the need, award the prize. Turn the $1,000 cash from corporate into something cool and top of mind.

For true engagement, award a specific element from your station or show. For example, Robert Clotworthy is the VO announcer on History Channel’s Ancient Aliens and The Curse of Oak Island. You know the voice. Clotworthy is a frequent guest on my show, “Sterling on Sunday.”  As a prize, we offer Robert to voice your voice mail greeting: “IS PETER A REMNANT FROM OUR DISTANT PAST? ANCIENT ALIEN THEORISTS SAY…LEAVE A MESSAGE.”

Every winner will be asked by their friends “How did you get that???”

Three keys to a successful contest: The prize, the prize, the prize. Very important: The magic of the right prize benefits the overall appeal of the station to every listener, not just contest players. That urgent suggestion is rooted in this astonishing fact first revealed by early PPM data: Contest players are primarily contest players. The PPM measures actual people and actual behaviors. Most contest players float to ANY station offering contest prizes. When the contest is over, the players migrate to the next station offering a contest prize.

This is the most magical contest ever produced, please listen to the whole, humbling aircheck. https://youtu.be/yt3io2nFlt4

 Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

Cumulus Media Q4 2022 Revenue Dips; Up 4% for Full Year

Reporting its operating results for the fourth quarter of 2022 and for the full year, Cumulus Media says Q4 net revenue was $251 million, a decline of 0.4% over the same period in 2021. For the full year of 2022, net revenue was $953.5 million, an increase of 4% over all of 2021. While Cumulus reported a small loss for Q4 of 2022 ($54,000), the company is reporting net income of $16.2 million for the full year, a decline of 6% from the full year of 2021. For the full year of 2022, Cumulus’ broadcast radio revenue was basically flat (-0.1%) at $709.6 million and its digital revenue was $142.3 million, an increase of 12.2%. Breaking down the broadcast radio segment, spot revenue was $479.8 million – up 4.9% over 2021 – but network revenue was off 9% for the year at $229.7 million. Cumulus president and CEO Mary G. Berner says, “Despite considerable economic turbulence, we delivered fourth quarter financial performance in the upper half of our guidance range, continuing a multi-year period of significant accomplishments. Operating through a series of difficult macroeconomic environments, including the pandemic, we successfully executed a strategic plan under which we developed and drove new areas of growth, right sized the balance sheet, improved the company’s operating leverage and returned capital to shareholders. As a result, we have delivered consistent revenue growth, built several digital businesses to a $150+ million revenue run-rate, reduced our net leverage to its lowest level in more than a decade, and boosted our liquidity to give ourselves optionality regarding capital allocation.” Looking ahead to 2023, we continue to face substantial economic headwinds. However, our battle-tested skill in performing during challenging times, as well as our very strong financial position, gives us substantial confidence in our ability to not only weather this depressed ad environment but take full advantage of opportunities that may arise over the coming quarters.”

Industry News

Round Two of January PPMs Released

Barry Farber - usedThe second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

KNX-FM, Los Angeles Produces Town Hall on Post-Pandemic Learning

Audacy’s all-news KNX-FM, Los Angeles produced a live town hall on Tuesday (2/21) titled, “A Generation Lost,” that brought together students and experts to illuminate the unseen impacts of the Covid-19 pandemic on education and the workforce. The one-hour event was held in the Audacy SoundSpace on Los Angeles’s Miracle Mile. Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News” served as moderators. Audacy Southern California regional president Jeff Federman says, “There is no issue of more universal importance to our communities. It was important that we use our platform at KNX News to ensure parents and teens know they’re not alone in adjusting to a new reality.” Panelists included students Montserrat Hidalgo, Sarah Mian, and Alex Bielanski who discussed their first-hand experiences of how the pandemic shutdowns affected their education, social development, and mental health. Other panelists were Long Beach Unified School District superintendent Jill Baker, UCLA director of undergraduate admissions Gary Clark, Los Angeles Trade Tech College dean Chito Cajayon, and Stanford University professor Sean Reardon. You can see it on demand here.

Industry News

NPR Announces Workforce Cuts

As reported by NPR’s own David Folkenflik, the public radio corporation is announcing it will trim its workforce by about 10%. NPR CEO John Lansing revealed the plans to staffers in a memo. Folkenflik reports that the laying off of at least 100 staffers is due to “the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally.” Lansing writes, “When we say we are eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today. This will be a major loss.” The story goes on to state, “On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.” Folkenflik notes, “The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Vox Media cut jobs by 7%; Gannett and Spotify by 6%. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. After becoming part of Warner Bros. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+.” Read Folkenflik’s piece here.

Industry News

“98.5 The Sports Hub” Host Tony Massarotti Serving Suspension

WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive co-host Tony Massarotti is off the air this week serving a suspension for his racially insensitive comments made on last Friday’s program. As TALKERS reported on Tuesday (2/21), Massarotti – who co-hosts the show with Mike Felger – on Monday (2/20) apologized for his comments. You can see TALKERS coverage of that here.

Industry News

Edison Research Releases Black Podcast Listener Report 2.0

According to the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA, 43% of the Black 18+ population in the U.S. has listened to a podcast in the last month. Edison says that percentage is larger than the percentage of the overall 18+ population that reports listening to a podcast in the last month, which is 38%. Other findings of note from the study include: 1) Black women podcast listeners are more likely to be monthly listeners and Black men podcast listeners are more likely to be weekly listeners: Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men; 2) Many Black monthly podcast listeners have begun listening to podcasts recently: 48% have been listening to podcasts less than a year; 27% have been listening less than six months; 3) 34% of Black monthly podcast listeners have stopped listening to a podcast they used to listen to regularly, but creators can address some of the reasons why: 24% of those who stopped listening said it was because the show stopped producing new episodes, 20% said they forgot about the show between seasons, 12% said the host offended them; and 4) Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener: After hearing an ad on a podcast they regularly listen to, 61% of Black weekly podcast listeners (compared with 49% of U.S. weekly podcast listeners) recommended a product to a friend or family member; 68% of Black weekly podcast listeners (compared with 63% of U.S. weekly podcast listeners) gathered more information about a company or product; 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service. Find out more about the report here.

Industry News

AWM/F Announces 2023 Board and Officers

The Alliance for Women in Media and its Foundation announce the 2023 National Board of Directors and Officers. AMW/F president Becky Brooks says, “The role of the AWM and Foundation boards is to lead our organizations and industry as we recognize, connect and educate women in all facets of media. With our mission to advance all women in media, it is as vital as ever to have insightful, diverse leadership.  This year’s directors are dedicated to investing their time and resources to guide us and foster growth for AWM and each of our programs.” The officer roles are: Annie Howell, chair, chief communications officer, Hallmark Media; Katina Arnold, incoming/vice chair, vice president, communications, ESPN; Heather Cohen, immediate past chair, EVP, The Weiss Agency; Brenda Hetrick, treasurer, president, Matrix Solutions; and Monica Bloom, treasurer-elect, VP of marketing for First Look Media. New directors serving on the board are: Cori Abraham, SVP, Entertainment Unscripted Development, Crime and Documentary Development, NBCUniversal Television and Streaming; Jayne Bussman-Wise, creator acquisition & growth, Amazon AMP; and Chesley Maddox-Dorsey, CEO, American Urban Radio Networks. The following leaders will continue serving on the AWM Foundation Board of Directors: Tim Clarke, SVP, digital audio content, Audacy; Vicki Lins, president and CEO, CTAM; Mike McVay, president, McVay Media; Deborah Parenti, publisher, Radio Ink, RBR, and TVBR; Josie Thomas, former EVP, chief diversity and inclusion officer, CBS (Retired); and Christine Travaglini, president, Katz Radio Group.

Industry News

TALKERS News Notes

iHeartMedia’s news/talk WIOD, Miami reports that Florida Republican State Senator Blaise Ingoglia wants to designate a stretch of Cortez Boulevard between U.S. 41 and State Road 50 in Brooksville, Florida as “Rush Limbaugh Way.” He’s filed a name change bill for the regular legislative session that would take effect in July if passed.

Audacy, Inc. will report its 2022 fourth quarter financial results on Wednesday, March 15 before markets open. It will host a conference call and webcast at 10:00 am ET that morning to review the results and recent progress against its strategic initiatives.

Townsquare Media, Inc. will release fourth quarter 2022 financial results before the markets open on Thursday, March 9. It will host a conference call to discuss certain fourth quarter 2022 financial results at 8:00 am ET on that day.

SiriusXM announces its annual MLB Network Radio Spring Training Tour begins today (2/23) and run through March 11. SiriusXM says, “MLB Network Radio’s experts and insiders visit each MLB team camp, and Team USA as they prepare for the World Baseball Classic, to give listeners a comprehensive preview of every club. The MLB Network Radio Spring Training Tour will consist of one-hour shows, each dedicated to a single team. SiriusXM’s hosts – many of whom are former general managers or players – will interview players, managers and executives on location at various spring training ballparks and share an inside view of each club in preparation for the upcoming season.”