Industry News

SRN’s Mike Gallagher Raises Funds for Prison Fellowship

Salem Radio Network nationally syndicated talk radio host Mike Gallagher and his listeners have helped raise funds for the Prison Fellowship this holiday season. Gallagher tells TALKERS magazine, “Years ago, I came home from work one day very grumpy and my wife Denise said, ‘Why don’t you start doing good for people on your show? You could take the passion that your audience has all bottled upim and help people instead of just jawboning and complaining about everything.’ And she was right. So ‘Gallagher’s Heroes – The Fallen Officers Fund’ was created (which assists the families of law enforcement killed in the line of duty and publishes The First Responders Bible) as well as several other charities we help on an annual basis. Each holiday season we partner with Prison Fellowship and get Christmas presents, Bibles and a personalized message from an incarcerated parent delivered to thousands of children. So far this year, my audience has donated over $160,000 which will benefit 6,400 children of prisoners. Over the last few years, my listeners have contributed over $2.5 million to Prison Fellowship. I’m so humbled and blessed to have such a loving, generous audience. It makes it a joy to come to work. And I get to carry my late wife’s wish in my heart. I’m a lucky guy.” Gallagher is not the only SRN host helping the Prison Fellowship cause. Sebastian Gorka is also working hard to promote the organization’s efforts.

Industry News

Top News/Talk Media Stories for December 18-22

The Colorado Supreme Court’s ruling keeping former President Donald Trump off that state’s primary ballot was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was 2024 presidential race, followed by President Joe Biden’s low approval ratings at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Broadcasters Encouraged to Participate in United Nations World Radio Day 2024 on February 13

American radio broadcasters are invited and encouraged by UNESCO to participate in the forthcoming celebration of the UN “World Radio Day (WRD) 2024” which, among a number of facets, provides the industry with the opportunity to create connections with colleagues around the globe to generate international interviews and co-productions. TALKERS readers can register their shows, stations and networks as being available for these connections and discover potential partners in the process by clicking here. https://www.unesco.org/en/days/world-radio/2024/register?hub=66636  WRD 2024 will take place on February 13.

According to TALKERS founder Michael Harrison, who is serving as this year’s executive advisor to UNESCO for World Radio Day 2024, “The time to get your platform listed on the international map of shows, stations and networks is now, while it is relatively early.  American radio professionals, as well as campus station staffers, can schedule interviews/conversations – either live or prerecorded – with their broadcast colleagues worldwide to compare and contrast the history and role of radio in their respective countries on or leading up to February 13.  These shows can be simulcast on both stations or simply be one personality interviewing another. Simply register as being open to joint initiatives for the 2024 celebration, and fill out the form that will pop up if you, your station or network would be interested in partnering with others in this exciting process. Check regularly to see fellow broadcasters or partners who will keep registering between now and February 13.”

In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely utilized forms of media in the world. The theme of 2024’s installment of WRD is Radio: A Century Informing, Entertaining and Educating. Harrison says, “Radio, as a technology, science, means of communications and system of programming audio elements, has roots all the way back to the 1800s… so it can be safely said that the medium is already well into its second hundred years of existence with its footprint spanning three centuries. WRD 2024 shines a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future.”

Harrison continues, “The opportunity provided by the 100-year-plus milestone of radio begs to be trumpeted at full volume. The century is an occasion to proudly celebrate the medium’s extensive virtues and ongoing potency. It comes at an opportune time, as radio – though statistically popular and enormously trusted by the public – faces increased challenges to audience and revenue numbers from digital platforms, pervasive social media, generational divides, the headwinds of censorship and, for some media, stifling consolidation-induced debt as well as economic hardships exacerbated by a soft advertising market. UNESCO is inviting the worldwide radio industry in all its many forms – commercial, public, non-profit – to join in this global celebration of the medium at this special and pivotal juncture in its century-spanning journey.”

WRD 2024 60-second vignettes 

In addition, broadcasters are invited to tap into preproduced “World Radio Day Minutes” – a series of 20 one-minute vignettes about radio’s past, present and future being made available license-free.  Platforms can run these commercial free as a promotion for radio or attach them for sponsorships by local advertisers.  The produced versions in English feature the voices of Michael Harrison and noted commentator Victoria Jones (of DC Radio Company).  Unvoiced scripts are available for broadcasters who choose to produce their own versions of these vignettes.  To hear and download these 20 one-minute produced programs and scripts please click here. https://www.unesco.org/en/days/world-radio/audios2024

13 ideas to celebrate WRD 2024  

Radio broadcasters are also being provided with 13 useful ideas to help them promote WRD 2024 that include ways to create sponsorship and promotional partnerships with their local communities.  These can be accessed by clicking here.  https://www.unesco.org/en/days/world-radio/13ideas

For more information regarding World Radio Day 2024 please click here. https://www.unesco.org/en/days/world-radio

 

Industry News

SiriusXM’s Joe Madison on Leave to Battle Cancer

Talk show host Joe Madison is on leave from his daily, morning drive show heard on SiriusXM’s Urban View to focus on his health. Madison says in a statement, “As many listeners are aware, I was diagnosed with prostate cancer in 2009. I’ve spoken candidly about my diagnosis to encourage more men to prioritize their health and talk with their healthcare providers about testing and treatments. Asim Dick Gregory once told me, ‘Don’t let fear get in the way.’ Thanks to early detection and proton treatment, my cancer went into remission for a long time. Unfortunately, earlier this year the cancer resurfaced. With the unwavering support of my wife Sherry, my family, and the incredible team at SiriusXM, I was able to continue our daily broadcasts. However, upon preparing to return from the Thanksgiving hiatus my health took an adverse turn, making it challenging to host a four-hour live show every day. Currently, I am taking time to focus on my well-being. During this time, SiriusXM will continue to air ‘Madison Classics’ at our regularly scheduled time. I am sincerely grateful for your outpouring of well wishes and support. Sherry and I are spending the holidays with our children and grandchildren.  We ask for privacy during this period and extend our warmest wishes to you all for a blessed holiday season.”

Industry News

Craig Humphreys Retires from OKC’s “Sports Animal”

The Oklahoman reports that today (12/21) was the last day on the air for Oklahoma City sports talk personality Craig Humphreys on WWLS-FM “The Sports Animal,” where he’s been broadcasting forim more than 30 years. The 71-year-old Humphreys has planned to retire for some time, and he tells the paper that he and his wife Bev, who’s battling cancer, want to spend more time together. Humphreys’ career in OKC sports talk is one that parallels the growth of sports radio in the U.S. Interestingly, he and FOX SportsSkip Bayless are boyhood friends who remain close to this day. Read the Oklahoman story here.

Industry News

Beasley Expands FOX Sports in New Jersey

Beasley Media Group launches “FOX Sports Radio Jersey Shore” on 100.5 FM in addition to WJRZ-imHD3 at 100.1 FM and WRAT-HD3 at 95.9 FM in the Monmouth-Ocean New Jersey market. Beasley Media Group News Jersey SVP and regional market manager Daniel A. Finn comments, “We currently broadcast FOX Sports Radio in Middlesex-Somerset-Union on 93.5 FM/1450 AM (WCTC) and expanding the brand down the Jersey Shore is very exciting.”

Industry News

Triton Digital Releases November Podcast Ranker

The most significant movement at the top of Triton Digital’s U.S. Podcast Ranker for November 2023 (10/30-12/3) is the temporary absence of NPR programs due to a planned data collection migration. As aim result, NBCUniversal News Group’s “Dateline NBC” is ranked #1, audiochuck’s “Crime Junkie” remains at #2, Wondery’s “Morbid” is #3, and Cumulus Podcast Network’s “The Dan Bongino Show” is steady at #4. Other talk radio-related programs of note include Salem Podcast Network’s “The Charlie Kirk Show” steady at #12 and Cumulus Podcast Network’s “The Mark Levin Show” down three spots from the October ranker at #16. Triton Digital’s ranker is based on average weekly downloads and ranks participating networks.

Industry News

Grace Curley Does Hit on FNC with Lawrence Jones

im

Pictured above is media personality Grace Curley (right), who hosts a syndicated talk show on the Howie Carr Radio Network, during an appearance on “Fox & Friends” this morning (12/21) with Lawrence Jones (left). Curley first met Jones at the TALKERS 2021 conference at Hofstra University where Jones was a featured speaker.

Industry News

Madeleine Rivera Named DC Correspondent for FOX News Channel

FOX News Channel names Madeleine Rivera a Washington-based correspondent. Rivera has been aim reporter for the network’s affiliate news service FOX News Edge since 2021. Throughout her tenure with FOX News Edge, she reported from Jerusalem on the Israeli-Hamas war as well as the Uvalde mass shooting, Hurricane Ian, and the passing of Queen Elizabeth II and former First Lady Rosalynn Carter.

Industry News

SRN’s Eric Metaxas and Qanon Shaman “Spar” at AmericaFest

im

Pictured above is Salem Radio Network personality Eric Metaxas (right) with Jacob Chansley, a.k.a., Qanon Shaman at last weekend’s 2023 AmericaFest in Phoenix. Chansley was convicted of trespassing in Congressional offices during the January 6 Capitol attacks and served 27 months of his 41-month sentence. SRN says during last weekend’s event Chansley “sat down at the conservative action conference to spar with Salem Radio Network host Eric Metaxas.” Chansley is now running for Congress in Arizona as a Libertarian.

Industry News

Yesterday’s (12/20) Top News/Talk Media Stories

The Colorado Supreme Court rules former President Donald Trump is ineligible to serve as president; the 2024 presidential race and President Joe Biden’s low polling numbers; Trump’s and Rudy Giuliani’s legal battles; Trump’s rhetoric on illegal immigration and the negotiations in Congress for immigration reform and aid to Ukraine and Israel; Americans’ concerns about the economy & the Dow’s big selloff; international pressure on Israel to slow its Gaza operations; abortion legal battles; and the ongoing shortage of medications in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Lisa Polizzi Named WBEN-AM, Buffalo Brand Manager

Audacy names Lisa Polizzi brand manager for news/talk WBEN-AM, Buffalo. In this role, Polizzi will oversee the station’s content strategy, talent, operations, and branding. She was a longtime newsim director at WIVB-TV, Buffalo and served as a weekend anchor at WBEN-AM in 2002 and at sister WGR-AM in 1999. Audacy Buffalo SVP and market manager Tim Wenger states, “Lisa’s extraordinary background in leading award-winning content generation in local television news will be invaluable for WBEN as it continues to evolve as the radio station that’s always there when the community needs it the most. I look forward to Lisa taking an already stellar brand to new heights.”

Industry News

Todd Starnes Show Inks Simulcast Deal with Newsmax

Starnes Media Group reaches an agreement with Newsmax for the cable news channel to simulcastim an hour of the radio program “The Todd Starnes Show.” Additionally, Todd Starnes is hosting an exclusive, one-hour television program on Newsmax 2. Starnes says, “I’m honored to be a part of the great lineup at Newsmax. And it’s exciting to see the synergy between radio and television.” Next month, Starnes’ radio program launches in Houston on KYST-AM “920 Patriot Talk.”
Industry News

F.P. Santangelo Joins “95.7 The Game”

Former MLB player and Bay Area sports personality F.P. Santangelo joins Audacy’s KGMZ-FM, San Francisco as a part-time host, according to a story in the San Francisco Chronicle. Santangelo was host of the evening show on Cumulus Media’s crosstown sports talk KNBR until November when he andim several other KNBR staffers were released from the station in a budget move. Santangelo’s first shift on “The Game” will be as a fill-in host for Dan Dibley on the afternoon drive show “Willard and Dibs” tomorrow (12/21). Also let go from KNBR last month was digital team member Jake Hutchinson, who recently joined “The Game” in a similar capacity. He says, “I am truly grateful to Audacy and 95.7 for this opportunity and recognition of what I bring to the table. The people I’ve worked next to from 95.7 have always been motivated, innovative and encouraging. They were enormously fun to share press boxes and interview rooms with, and I am ecstatic to now be able to work with them.” Read the San Francisco Chronicle piece here.

Industry News

CBS Sports Radio Announces 2024 Lineup

Audacy unveils the new weekday lineup for the CBS Sports Radio network that takes effect January 2, 2024. CBS Sports personality Zach Gelb moves to the afternoon drive daypart (3:00 pm to 6:00 pm), and JR Sportbrief transitions from late nights to the 6:00 pm to 10:00 pm show. At the same time, CBS elevatesim Bart Winkler to late-night host (10:00 pm to 2:00 am). “Maggie & Perloff” with Maggie Gray and Andrew Perloff continue in morning drive and Amy Lawrence remains in overnights. Audacy sports format VP and CBS Sports Radio brand manager Spike Eskin comments, “This new lineup reinforces the network’s commitment to delivering around-the-clock sports coverage, connecting fans nationwide with expert analysis, compelling interviews, and premier sports commentary. We look forward to kicking off the new year with this improved weekday programming slate.”

Industry News

New York AG Sues SiriusXM for “Burdensome Cancellation Process”

New York Attorney General Letitia James announces her office is filing a suit against SiriusXM for “trapping consumers in subscriptions and maintaining deliberately long and burdensome cancellation processes.” A press release states, “The Office of the Attorney General (OAG) found that SiriusXM forces its subscribers to call or chat online with an agent to cancel a subscription, then deliberately draws out those interactions as part of its strategy to prevent subscribers from canceling. The OAG also foundim that the company trains its agents to not take no for an answer when customers try to cancel, making it extremely difficult and frustrating for consumers to end their subscriptions. Through this lawsuit, Attorney General James seeks restitution, penalties, and disgorgement from SiriusXM for violating New York’s business laws.” James adds, “Having to endure a lengthy and frustrating process to cancel a subscription is a stressful burden no one looks forward to, and when companies make it hard to cancel subscriptions, it’s illegal. Consumers should be able to cancel a subscription they no longer use or need without any issues, and companies have a legal duty to make their cancellation process easy. New Yorkers can trust that when companies like SiriusXM try to take advantage of them and violate the law, my office will step in to stop them.”

Industry News

Agricultural Organizations Show Support for AM Radio Act

Twenty-five agricultural organizations have written to legislators to declare their support for the AM Radio for Every Vehicle Act that would require AM radio be offered in every new vehicle at no extra charge. They say, “Our members rely on AM radio and the vital services it provides daily. AM radio is a source of weather, commodity, and national farm policy updates for our members. Access to radio becomes even more important for America’s producers in times of emergency. For those who work mostly out in the open, often miles from home, response time is critical. Whether a thunderstorm is developing, a tornado is moving closer, or wildfires are spreading, our members need a reliable form of communication to access critical information. AM radio stations are unparalleled in their range. A single AM station can reach up to 700 miles away and travel through barriers like mountains and buildings. When the power goes out, and cell towers go offline, radio is still available. While millions of rural Americans still lack broadband service, rural and agricultural programming through AM radio helps keep rural residents apprised of news that may impact their businesses, health care, education, and family.”

Industry News

Remembering Jim Ladd

imAs TALKERS magazine reported yesterday, rock radio personality Jim Ladd died over the weekend at age 75 after suffering a heart attack. In remembering Ladd and his contributions to the radio industry, TALKERS magazine managing editor Mike Kinosian presents a profile piece on Ladd that he wrote years ago while serving as special features editor for Inside Radio. Read the entire piece here.

Industry News

Yesterday’s (12/19) Top News/Talk Media Stories

The Colorado Supreme Court rules former President Donald Trump is ineligible to serve as president; the 2024 presidential race and President Joe Biden’s low polling numbers; Trump’s rhetoric on illegal immigration and the negotiations in the Senate to address immigration and national security along with aid for Ukraine and Israel; the pressure on Israel to temper its Gaza operations; the Houthi attacks on commercial vessels in the Red Sea; abortion legal battles; the report card on the 118th Congress as the “most unproductive” in recent history; and the proposed sale of US Steel to a Japanese firm were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

New York Festivals VP/Exec Director Rose Anderson is This Week’s Guest on Harrison Podcast

The New York Festivals Radio Awards, currently accepting entries for 2024, honors radio content in all lengths and formats and across all platforms from radio stations, networks, and independent producers around the world. Embracing all aspects of the radio and audio industries, its categories mirror today’s global trends and encourage the next generation of storytellers by recognizing innovators in many category groups. (The organization also has divisions for advertising and TV.)  NY Festivals longtime VP/executive director, Rose Anderson is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Anderson brings tremendous practical experience to the table in her role at NY Festivals. Prior to joining, she was director of production of the Sports Emmy Awards for the National Academy of Television Arts & Sciences. She has been an associate director of the CBS Sports Olympic Unit as well as having served as associate director of ABC Sports.  She was a history major at the University of Massachusetts and earned a Masters degree in Broadcast Journalism at Boston University. As the international broadcasting community looks forward to celebrating World Radio Day on February 13, Harrison and Anderson discuss the global state of radio and storytelling. Listen to the podcast in its entirety here

Industry News

“The Ramsey Show” Holds “The Annual Giving Show”

For the 27th consecutive year, “The Ramsey Show” on The Ramsey Network, dedicated three hours to sharing stories of giving and receiving generosity on Monday (12/18). “The Annual Giving Show” features callers sharing random acts of kindness and often-anonymous pay-it-forward generosity. “The Ramsey Show” co-host Dave Ramsey says, “Giving is the most fun you can have with money. This isim why we won’t stop helping people get out of debt. When you aren’t weighed down by payments, you can live and GIVE like no one else.” Examples of giving include Ramsey listeners helping Sarah, a widowed mother of four, get current on her mortgage payments so she wouldn’t lose her house. A single mother of three received $2,500 to help with Christmas. Shoppers at Kroger had their groceries paid for. A church helped a couple get back on their feet after a job loss. Even Ramsey employees got into the act. Melissa kicked off the show with the story of her three-year fight against an aggressive form of breast cancer. She told listeners how Ramsey Solutions rallied around her, paid her full salary while she was out and provided the family with meals, prayer, and support. The Ramsey Network says, “‘The Annual Giving Show’ wraps up a wildly successful year for the Ramsey network. ‘The Ramsey Show’ is the second largest nationally syndicated radio show. It’s now heard on more than 640 stations. The YouTube audience has more than 100,000 subscribers and 250 million views. And ‘The Ramsey Show’ podcast is only the fourth show ever to eclipse one billion downloads.”

Industry News

Jon Marks Announces Exit from WIP-FM, Philadelphia

As reported by Kevin Kinkead at Crossing Broad, afternoon personality Jon Marks told listeners on Monday (12/18) that he is leaving the program he co-hosts with Ike Reese after Wednesday’s show for personal reasons. He said, in part, “I mentioned this a couple of times here, over the last year plus, I’ve been doing a lot of thinking about my future here at WIP. These are conversations I’ve had withim management, with Rod Lakin and David Yadgaroff, even with you. ‘The Marks and Reese Show’ is amazing, the success that we’ve had, over 6 years now that we’ve been working together, I’ve been at WIP almost 7 years, and what we’ve done in 6 years, the community that we’ve made, the show that we’ve made has been nothing short of amazing… And as great as the show is, everything kept coming back to the hours that I’m working. I don’t work until 10 or midnight, but I’m not getting home on most nights until 7:30. As my kids get older, I’m missing all these activities – softball, soccer, basketball, even dinner every night. Since my kids have been alive, I’ve been working this shift. And I had to ask myself ‘is this something I could see myself doing for the next five years?’ The station and show deserve the commitment from somebody. It was a difficult decision and something I internally wrestled with for a really long time. And after talking to management and talking with you, and (management was amenable and asked what they could do)… I made the difficult decision to leave the Marks and Reese Show and WIP. My last show is Wednesday. It’s a very difficult decision.” Read the Crossing Broad column here.

Industry News

Robert “Hardy” Poole Named Morning Co-Host at “98.5 The Sports Hub”

Beasley Media Group announces that Robert “Hardy” Poole moves from the midday “Zolak & Bertrand” show to morning drive as the new co-host of the “Toucher & Hardy” show on sports talk WBZ-FM, Boston “98.5 The Sports Hub,” effective January 4. Beasley says, “Over the past eight years, he’s played a key role in propelling the ‘Zolak & Bertrand’ show to unprecedented ratings success in theirim midday slot. Hardy has also lent his voice and creative talents to various platforms across the station, including the creation of the wildly popular ‘Fuppets’ videos for Felger & Mazz. In addition, he has been the longtime host of the ‘Sports Hub Golf Club’ show and can also be heard on Beasley’s Rock 92.9.” Morning host Fred Toucher says, “I’ve known Hardy and admired his talent for many years. I’m very excited to begin this new chapter and feel revitalized by the new opportunity.” Hardy comments, “As a lifelong radio guy, I’m thrilled for this opportunity. I’m looking forward to working with Fred and the rest of the morning show crew on what I believe will be a great show.” Station PD Rick Radzik states, “Hardy is one of the most talented and creative individuals I have ever worked with in radio. Teaming him with Fred was just a natural fit for our new morning show. I look forward to them providing great content and entertaining our listeners for years to come.”

Industry News

Legendary Radio Personality Jim Ladd Dies at 75

Rock radio personality Jim Ladd died on Saturday (12/16) at the age of 75 after suffering a heart attack. Ladd, who was a prominent figure in rock radio in the 1970s and 1980s hosting shows at KLOS-FM and KMET-FM in Los Angeles, had been hosting a regular show on SiriusXM’s Deep Tracks channel for the past 11 years. Ladd was a pioneer in talk on FM with his nationally syndicated “Innerview” program consisting of hour-long conversations with rock artists about their music and more. Read his LA Times obituary here.

Industry News

FOX News Digital Leads November in Multiplatform Views and Minutes

FOX News Digital reports that it finishes November continuing its streak as the top news brand in multiplatform views and minutes, according to data from Comscore. FOX News Digital closes outim November reaching 2.9 billion total multiplatform minutes, compared to CNN.com’s 1.9 billion and NYTimes.com’s 1.5 billion. FOX News Digital achieved 1.7 billion total multiplatform views, compared to NYTimes.com’s 1.4 billion and CNN.com’s 1.3 billion. Looking at multiplatform unique visitors, CNN.com was #1 with 116.3 million, compared to FOX News Digital’s 88.6 million and NYTimes.com’s 70.5 million.

Industry News

95.5 WSB and Clark’s Christmas Kids Raises $1.4 million

Clark Howard and Cox Media Group Atlanta’s news/talk WSB-AM/WSBB-FM helped to fulfill the Christmas lists of 8,137 children in foster care in Georgia through the “Clark’s Christmas Kids” program. Now in its 33rd year, the partnership between 95.5 WSB, Clark.com, Georgia Department of Humanim Services, Division of Family & Children Services, The Society of St. Vincent de Paul Georgia, and Walmart, has undertaken the mission of ensuring that every child in the Georgia foster care system has at least one gift on Christmas day. This year the program raised over $1,440,000 which will provide over 24,400 gifts to children in Georgia. 95.5 WSB program director Ken Charles says, “The 95.5 WSB audience is just amazing! For the 33rd year they’ve shown up with an incredible spirit of generosity to make sure the kids have a very merry Christmas. Our entire team supports Clark’s mission to make sure every foster child has at least one toy for Christmas and I’m so thankful our listeners come through every year!”

Industry News

FOX News Channel Promotes Gillian Turner

FOX News Channel promotes Gillian Turner to a dual role as anchor and State Department andim foreign policy correspondent. In this capacity, Turner will cover international and domestic issues at the U.S. State Department. She joined the network in 2014 as a contributor and was promoted to correspondent in 2018. She has also frequently served as a substitute anchor on several news programs, including “FOX News Sunday,” “Special Report,” “America’s Newsroom” and “America Reports.”

Industry News

GBH News Establishes Equity and Justice Unit

GBH News announces the creation of a new multiplatform unit that will focus on racial and socioeconomic equity issues in Greater Boston and beyond. GBH says the Equity and Justice unit will develop regional and national interest stories around these key topics, expanding its commitment to community events, engaging directly with the audience, and elevating community voices using the GBH News platform. GBH president and CEO Susan Goldberg says, “Shining a light on inequity – whether around healthcare, housing, income, or other topics – is an important job for our news organization. As the nation’s largest producer of public media content, we want to ensure awareness of these pressing issues is woven into the stories we tell, the way we work, and the platforms on which we share news and information.”

Industry News

Yesterday’s (12/18) Top News/Talk Media Stories

The pressure on Israel to temper its attacks in Gaza; the 2024 presidential race; the legal battles facing former President Donald Trump; former Trump chief of staff Mark Meadows loses bid to move Georgia case to federal court; the Houthi attacks on commercial vessels in the Red Sea; the U.S. migrant crisis and the negotiations over immigration legislation in exchange for Ukraine aid; Georgia election workers sue Rudy Giuliani again; the Hunter Biden tax evasion case; the Florida GOP-Moms for Liberty scandal; and a Japanese company is set to buy US Steel were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Ad Count

By Steve Lapa
Lapcom Communications Corp
President

imHow many times will we research the same subject and come to the same conclusion?

This time it is the podcast. How many ads will the average listener consider “appropriate” in a 60-minute episode?

If you read the recent research from Cumulus/Signal Hill, you know the answer. For the rest of you, survey says under four minutes per 60-minute episode. The same survey says the magic number for a 30-minute episode is under three.

How ironic is that? The typical talk radio hour runs more ads in one break than an entire 60-minute episode of a podcast. Could it be because we have been integrating radio commercials into hour-long broadcast content for over 100 years? Have we conditioned news/talk listeners to accept more commercials per hour? Our TV friends have been at for over 80 years with an even bigger hourly spot load. Anyone ever see audience research that says add more commercials?

Seriously, unless you pay for the ad-free experience of Netflix, HBO, Hulu, Spotify, Pandora, etc., like most consumers of media, you are comfortable with the ad-supported media model.

So, how has the podcast world been so successful with a model that would leave most traditional radio and TV owners, execs, and sellers dumbfounded.

Here is some insight from my experience.

1) CPM is higher in podcast. The hard facts are when you work with higher CPM you can adjust the commercial load. Demand for digital/social media and podcasts with marketable scale is greater than terrestrial radio. The demand curve for podcast advertising is greater than terrestrial radio. Time to wake up, shake up and shout out loud about our 100-year-old sleepy giant!

2) Survey said 62% of podcast listeners prefer the host read. Talk radio sellers should improve this pitch every day. Today, podcast sellers are simply better at it. Podcast sellers get the intimate relationship between host and listener better than most radio sellers get host and audience. Podcast hosts seem more one-on-one savvy. What will Joe Rogan’s next guest say? What will we hear when your talk talent interviews their next guest?

3) Quality. When your local production director is overloaded and needs to get commercials completed on the air yesterday, what wins: quantity or quality? Be honest here. Where is the next audio creative genius like Dick Orkin or Chuck Blore? Do you know those names?

4) Can you really compare ad load levels between the 60- or 30-minute podcast episode to the average three-hour daily talk radio show?

Traditional molds need to be revisited regularly. My experience with YouTube is showing me even newer models for monetization, different from audio podcasts. Does your 2024 planner have any room for innovation?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

KYW, Philadelphia Graduates 70+ from “Newstudies” Program

Audacy’s all-news KYW-AM/FM, Philadelphia graduates more than 70 Philadelphia area high school students from its 56th annual “Newstudies” program. The station says, “In October and November, students attended sessions in Audacy’s corporate headquarters, where they learned the principles of broadcast journalism from award-winning media and news professionals from “KYW Newsradio” and other news outlets throughout the city. The students culminated the program by producing their ownim news reports that aired on KYW. Tom Rickert, who serves as assistant brand manager and director of podcasts for KYW Newsradio, says, “There’s no other program that gives students an opportunity to learn from top professionals in news and sports media at one of the best broadcasting facilities in the country. And five decades in, we’re reuniting with parents who graduated from ‘Newstudies’ when they were in high school, who are now watching their teenagers graduate from the same program. We hope to keep investing in the young people of Philadelphia and the Delaware Valley for generations to come, and we’re thrilled to be able to work with our partners at the Klein College of Media and Communication [at Temple University] to make this happen.” At Saturday’s graduation, KYW Newsradio awarded the $2,000 Richard Monetti Scholarship to William Bowens of Sankofa Freedom Academy Charter School. The yearly scholarship is named for a “Newstudies” graduate killed in the 1988 bombing of Pan Am Flight 103 and honors a student whose work demonstrates overall excellence.

Industry News

Audacy and CBS Strike News Stream Deal

Audacy and CBS Stations announce a content distribution in which audio simulcasts of the news streams from 14 CBS-owned television stations in markets including Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, Minneapolis, New York, Philadelphia, Pittsburgh, Sacramento andim San Francisco will now be available on the Audacy app. CBS Stations says that CBS Local’s video streaming services are No. 1 overall in markets where they go head-to-head with other network competitors, according to data from Comscore. Audacy SVP digital audio content Tim Clarke comments, “We are thrilled to announce our strategic partnership with CBS Stations, expanding our commitment to delivering high-quality, locally relevant content to our listeners. This collaboration will give our listeners unparalleled access to timely and trusted news from major cities nationwide.”