Industry News

ESPN Digital Reports “Best Year Ever”

ESPN says that according to recently released Comscore data, ESPN set all-time records across its digital platforms in 2022, including an average of more than 108 million unique users in the U.S. each month of the year and 7.5 billion engagements on social media. ESPN adds that its ESPN app had its best year with 25.4 million average monthly unique visitors and says that that is “four times more unique visitors than its closest competitor.”

Industry News

Yesterday’s (2/7) Top News/Talk Media Stories

President Joe Biden’s State of the Union Address; the debt ceiling battle in Congress; the U.S. Navy releases photos of the recovery of the Chinese spy balloon; former President Donald Trump’s and former South Carolina Governor Nikki Haley’s campaigns for president in 2024; the death toll from the earthquake in Turkey and Syria surpasses 11,000; Ukraine’s search for support from the U.S. and European nations to counter Russia’s invasion; the move to ban TikTok in the U.S. combined with the expansion of AI technology; and LeBron James claims the NBA’s career scoring leader title were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Westwood One Audio Active Group: AM/FM Sells Cars

This week’s report from Cumulus Media | Westwood One’s Audio Active Group reveals the results of a study from data analysis agency Colourtext and UK commercial AM/FM radio industry group Radiocentre. Calling it the “largest and most comprehensive AM/FM radio ad effectiveness report in the world,” WWO says the study measured 59 tier-one auto campaigns for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar. The conclusion is that “AM/FM radio advertising generates significant increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners. See more about the study here.

Industry News

Audacy Releases Company Social Impact Report

Audacy shares its latest “Social Impact Report, Supporting Sound Communities,” that reveals the company’s “powerful impact story across our 6 pillars of Audacy Serves.” The company says, “This year, we showcase ‘I’m Listening’ as our flagship social impact program dedicated to more mental health conversations. Brands – and media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too!  That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” You can see the complete report here.

Industry News

Yesterday’s (2/6) Top News/Talk Media Stories

Anticipation of President Joe Biden’s State of the Union Address to be delivered this evening; the aftermath of the U.S.’s shooting down a Chinese spy balloon over the weekend; the battle in Congress over solving the United States’ debt ceiling issue; the soaring death toll after the earthquake in Turkey and Syria; the House GOP investigation into the dealings of Hunter Biden; Russia’s ongoing invasion of Ukraine and concerns about it leading to a wider war; the foiled attack by alleged neo-Nazis on Baltimore’s power grid; and the build-up to Super Bowl LVII were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Adds Two to Mets Broadcasts on WCBS-AM, New York

Audacy announces the addition of Keith Raad and Pat McCarthy to WCBS-AM’s flagship broadcast coverage of New York Mets baseball, beginning with the upcoming 2023 season. Raad will join as play-by-play and color commentator, teaming up with the voice of Mets’ radio, Howie Rose. McCarthy, the son of former Mets announcer Tom McCarthy, will serve as pregame and postgame host for broadcasts along with providing play-by-play for select games. Audacy New York market president Chris Oliviero states, “As we round the bases towards Spring Training, we’re proud to officially welcome Keith Raad and Pat McCarthy to our popular coverage of Mets baseball alongside Mets Hall of Famer Howie Rose. Once again, the Mets offseason has created anticipation and optimism for the 2023 Amazins’ and we’re looking forward to being the audio home for every moment on-air and digitally.”

Industry News

TALKERS News Notes

Through its partnership with BetMGM, Audacy’s BetQL Network will broadcast exclusively from the new BetMGM Sportsbook in Glendale, Arizona this week. The sportsbook is located next to State Farm Stadium, site of this year’s NFL Super Bowl. Audacy president of sports Mike Dee says, “We’re proud to leverage our partnership with our friends at BetMGM to bring sports bettors and our listeners over 50 hours of live, premier audio content – more than any other sports betting network – to get them ready for the biggest game in American sports.”

iHeartPodcasts and Storyglass are launching a new, eight-part podcast series, “False Profits: Hillsong,” a journey that dives into the Hillsong experience – “from Christian rock music to celebrity pastors and famous fans, to global status, enormous wealth, and shocking scandals. This series traces the rise and fall of Hillsong’s founder and peels back the layers of a culture of submission, exploitation, and discrimination.”

Audacy announces that Twin Cities news/talk WCCO-AM raised over $447,000 to benefit Second Harvest Heartland through its “Let’s Kick Hunger Day Radiothon.” The amount raised during the 14th annual radiothon held on February 2 brought the overall fundraising total to over $3.5 million since 2009. Audacy Minneapolis SVP and market manager Jeff Gonsales says, “Year after year, our fans open up their hearts to those in need. Lives are being impacted in significant ways, and we are incredibly grateful. WCCO’s long-standing partnership with Second Harvest Heartland means so much to us and to so many people who are helped by this community effort.”

Industry News

TALKERS News Notes

iHeartMedia, Inc. announces that it will report its financial results for the fourth quarter of 2022 and the full year on February 28. The company will also conduct a conference call at 4:30 pm to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

FOX Sports Radio unveils its plans for its 23rd annual Super Week coverage that begins Monday (2/6). Its sports talk programming will emanate from Arizona during the week, with “The Dan Patrick Show” originating from Scottsdale Stadium, “The Herd with Colin Cowherd” live from State Farm Stadium (2/9-10), and the rest of its lineup broadcasting from Radio Row at the Phoenix Convention Center.

SiriusXM is also broadcasting from Arizona during Super Week and will also broadcast the game itself, with subscribers able to hear the Kansas City Chiefs team broadcast, the Philadelphia Eagles team broadcast, the Westwood One national radio broadcast and a Spanish-language broadcast. SiriusXM NFL Radio hosts will broadcast during the week from Radio Row at the Phoenix Convention Center.

Industry News

Urban One Rebrands Digital Platform

The company announces the relaunch of iONE Digital, formerly known as Interactive One. Urban One says, “iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors. This year, Urban One has rallied around the relaunch of the iONE Digital brand to integrate and maximize synergies across the digital portfolio fully. The relaunch brings a fresh perspective and bold storytelling serving the needs of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”

Industry News

SiriusXM 2022 Q4 Revenue Flat; 2022 Up 4% Over 2021

SiriusXM reports results from the fourth quarter of 2022 as well as the year in full. For Q4, revenue was $2.28 billion, flat compared to the same period in 2021. For the full year of 2022, revenue was $9.0 billion, an increase of 4% over the full year of 2021. The company ended 2022 with 32.4 million self-pay subscribers, an increase of 348,000 for the year, aided by a growing base of streaming-only subscribers. Net income for Q4 of 2022 was $365 million, up from the $318 million posted in Q4 of 2021. For the year, net income was $1.2 billion, down from the $1.3 billion reported in 2021. CEO Jennifer Witz says, “2022 was a strong year for SiriusXM, as we continued to focus on bringing consumers the best in audio entertainment both in-car and on the go, reaching record high revenue and record low churn. Our strong operating and financial performance in 2022 are a testament to our resilient business model and growing contribution from streaming, which helped us deliver 348,000 net new self-pay subscribers. In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.”

Industry News

TALKERS News Notes

Cumulus Media Inc. will report its fourth quarter 2022 and full-year operating results at 8:00 am ET on February 23. It will host a conference call at 8:30 am ET that day.

The nationally syndicated “America Tonight with Kate Delaney” adds Alpha Media’s WJNT-AM/W245AH, Jackson, Mississippi to its program schedule in the 1:00 pm to 12:00 midnight slot; and Ingstad Brothers Broadcasting’s KNUJ-AM/K247CU, New Ulm, Minnesota delayed to the 5:00 – 5:30 am slot.

SiriusXM adds “The Business Briefing” program hosted by Janet Alvarez to the program schedule on the Business Radio channel airing weekdays live at 9:00 am ET. Alvarez is the executive editor at WiseBread, and is a CNBC and Telemundo contributor.

Industry News

Yesterday’s (2/1) Top News/Talk Media Stories

The state of the United States’ economy and the Fed’s decision to raise interest rates; the political battle in Congress to address the U.S.’s debt ceiling; the classified government documents in the possession of Joe Biden, Mike Pence and Donald Trump; Hunter Biden seeks criminal investigation into stolen data from his laptop; former President Trump’s 2024 campaign and former South Carolina Governor and former UN Ambassador Nikki Haley’s expected bid for the White House in ’24; Trump’s potential legal issues in Georgia and New York; Ukraine’s plea for fighter jets is rejected by the U.S. and Germany as it tries to fend off Russia; the aftermath of the police beating death of Tyre Nichols in Memphis; artificial intelligence and the effects of the release of chatbot ChatGPT; and the brutal winter weather affecting parts of the country were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KPCC, Pasadena Rebrands as “LAist”

Southern California Public Radio’s news/talk station KPCC, Pasadena is rebranding as “LAist 89.3.” KPCC says this move is intended to “address audience confusion and better communicate cross-platform initiatives. Los Angeles listeners have long mixed the station up with L.A.’s other NPR affiliate, KCRW, and more recently wondered what the connection is between KPCC and LAist.” Southern California Public Radio acquired LAist.com and its archives in 2018. This rebranding puts the radio station, website and podcast creator LAist Studios under the same banner.

Industry News

Yesterday’s (1/31) Top News/Talk Media Stories

The efforts in Washington to come together to solve the U.S.’s debt ceiling issue; the classified government documents in the possession of Joe Biden, Mike Pence and Donald Trump; the aftermath of the police beating death of Tyre Nichols and the police brutality issue; the United States and Germany are declining to send fighter jets to Ukraine to help it fend off Russia’s invasion; nine states ask a federal judge in Texas to block the Barack Obama-era DACA program providing protection to immigrants brought to the U.S. as children; and Florida Governor Ron DeSantis’ continuing moves to dismantle diversity and inclusion initiatives at Florida’s universities were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Bonneville Names Jeff Clewett Director of Sales in Denver

Radio sales pro Jeff Clewett is promoted to the director of sales position at Bonneville Denver, which operates sports talkers KKFN-FM “Denver Sports” and KEPN-AM “ESPN Denver,” plus two music brands. Clewett has been serving the company as general sales manager for KMVP-FM “Arizona Sports.” Bonneville Denver SVP and market manager Katie Reid says, “We couldn’t be more thrilled to have Jeff join our sales team. I know he will show our clients exceptional results and take Denver sales to the next level through his keen strategic thinking, business acumen and strong focus on community.” Clewett comments, “I am humbled and excited to work with such a talented team and iconic brands that are so meaningful to the market. The Bonneville Denver sales team has a track record of tremendous success and I look forward to finding new ways to maximize revenue, deliver extraordinary results for our partners and develop our people.”

Industry News

Steve Lickteig Named Executive Producer for CNN Audio

CNN Audio announces that Steve Lickteig joins the network as the executive producer of podcast and audio content, managing production and strategy. Lickteig is the co-founder of Small Good Thing, a podcast consulting and development company. Prior to that, he was the executive producer of podcasts and audio for NBC News and MSNBC. Lickteig will report to Katie Hinman, CNN’s vice president of development. He begins on February 6.

Industry News

TALKERS News Notes

Chris “Mad Dog” Russo is not interested in the potential afternoon drive opening at WEPN-FM  “ESPN Radio New York.” James Kratch sums up Russo’s feelings about the idea at Elite Sports New York, writing, “The WFAN legend told Newsday he is happy at SiriusXM and speculation he could return to terrestrial radio to replace Michael Kay is ‘probably not realistic.’ ‘I’m not going to leave Sirius, let’s put it that way,’ Russo told sports media columnist Neil Best. ‘I love Sirius so much. They’ve been good to me. … I’m going to do that as long as they’ll have me, to make a long story short.’” ESPN Radio New York PM drive host Michael Kay’s contract is up and, after 23 years there, it’s expected he may move on.

At SiriusXM’s MLB Network Radio, this week is the annual “Players Week” in which several current major league players and top prospects join SiriusXM hosts for special extended feature segments. During this special programming, players have a “national platform, an hour of airtime, and the freedom to guide the conversation and discuss the teams and topics both on and off the field that most interest them.”

Chris Haynes, senior NBA Insider for TNT and Bleacher Report, and Marc Stein, veteran NBA reporter and publisher of The Stein Line on Substack, announce they’ve partnered for the new iHeartPodcast program, “#thisleague UNCUT.” The two insiders “break down the latest hot topics with candor and bold opinions” twice per week.

Industry News

Yesterday’s (1/30) Top News/Talk Media Stories

The classified documents investigations and U.S. Rep. Jim Jordan’s request of investigation documents from the DOJ; Ukraine’s plea for fighter jets to prevent Russia from continuing its invasion; security failures at the U.S.-Mexico border; the aftermath of the police beating death of Tyre Nichols in Memphis; former President Donald Trump’s legal issues in Georgia relating to alleged attempts to overturn the 2020 election and in New York City for allegedly paying hush money to porn star Stormy Daniels; May 11 is set as the end of the COVID-19 public health emergency; and the winter storm moving across the country and affecting air travel were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

All-News KNX-FM Unveils “LA’s Afternoon News”

This afternoon (1/30), Audacy launches the new “LA’s Afternoon News” on “KNX News 97.1 FM.” Audacy says, “Longtime Los Angeles news personality Rob Archer (above, far left) joins co-anchor Karen Adams (second from right) and veteran traffic and breaking news reporter Brian Douglas (second from left) to keep Southern Californians up to the minute on the most relevant local and national news of the day. KNX News senior content director Charles Feldman (far right), host of ‘KNX In Depth,’ expands his role and will contribute live interviews and reporting throughout ‘LA’s Afternoon News’ to add depth and context to the stories being covered. Archer joined KNX News in 2015. Before moving to afternoons, he anchored the weekend morning news. He also publishes short stories and poetry and writes and records music. Adams has anchored afternoons on KNX News since 2019. She joined the station in 2017 as a street reporter covering the presidential inauguration in Washington, several major wildfires, and the 2017 Montecito mudslides. Douglas joined KNX in 2016 covering traffic as both an anchor and airborne reporter. He has been telling stories on the radio for about 27 years, with stops in New York, Chicago, and Phoenix, and hosted a national afternoon radio show on Westwood One for seven years. Feldman is co-host of ‘KNX In-Depth’ and served as the station’s investigative reporter for several years. He was a CNN investigative correspondent in New York and Los Angeles for two decades before joining KNX and has won several local and national awards for both his radio and television work.” Audacy Southern California regional president Jeff Federman says, “Rob, Karen, Brian, and Charles are the perfect team to take afternoons on KNX News to the next level in 2023 and beyond. They bring enormous reporting experience, perspective and humanity to the news that impacts our lives every day.”

Industry Views

Pending Business: Don’t Take Your Air Talent for Granted

By Steve Lapa
Lapcom Communications Corp
President

I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.

The traditional calendarized selling events are about to begin starting with Valentine’s Day and you need to be current. Ratings, on-air lineup, and outside marketing may be out of your control but sharpening your selling skills and updating presentation materials is totally a selfie.

I’ve used many “wow” stats on sales calls – sometimes together, sometimes separately – but they’re always an important part of the pitch. Radio metric showstoppers with local appeal are mission critical in today’s fast-moving sales environment. Here’s a three-point, freshen-up to be integrated strategically when packaging or in stand-alone radio presentations. Use them or lose them, but at least choose to consider them.

— Nearly 80% of listeners say they would try a product or service recommended by their favorite radio personality, so says The Power of Local Radio Personalities study published by Katz last year. Now that is one heavy duty number! Careful about making this a universal, across-the-board statistic. Recommending a retirement community to the Gen Z audience is a non-starter. But when the radio talent is talking to that 55+ crowd in the right talk radio environment, that sound you hear is the phone lighting up with leads. When great creative is delivered by a great radio personality the audience comes alive.

— “79% of on-line searches are initially prompted with hearing an ad on radio,” according to Harvard Media, a Canadian marketing firm. The hard number may seem high for many of us, but the concept of using radio to enhance a multi-platform campaign, especially at the local level, is a tried-and-true formula. Call the concept what you will – media mix, multi-channel/platform – consistent messaging across the board delivers results.

— Digital disconnects. Ad blockers are in. According to a recent Hubspot survey update, 64% of ad blocker users say ads are intrusive while another 54% say ads are disruptive. Talk about negativity compared to the nearly 80% of radio listeners who consider their favorite personalities a trusted friend. We all want to hear what our friends have to say!

Chances are your basic sales materials are 2022 rollovers. Freshen up your look and give yourself a new reason to make the next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

 

Avoid the banana syndrome

 Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Virtual News Center announces that it adds five of First Media Services, LLC’s Albany, Georgia stations to its roster of affiliate stations. Virtual News Center is providing local newscasts anchored by Jared Cerullo.

Public radio outlet WBUR, Boston relaunches its mobile listening app. The enhanced features allow listeners to never miss a live moment. The upgraded version of the application allows users to easily rewind, scrub and pause live broadcasts with a swipe. Plus, shows like “Morning Edition,” “All Things Considered” and “Marketplace,” as well as WBUR podcasts, are available to stream or download.

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: AudibleAmazonPandoraSpotifyGoogle and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

LiveOne Names Jim Berk to PodcastOne Board of Directors

LiveOne announces that Jim Berk is joining the board of directors for PodcastOne. The company says that Berk has over 25 years serving as chief executive, including his prior experience as CEO of PodcastOne, knowledge of the entertainment and media sector, and his expertise in strategic planning, operations, mergers, and acquisitions. Berk is currently chairman and CEO of Goodman Media Partners, investing in early-stage media and tech companies. PodcastOne co-founder Kit Gray comments, “Jim has an impressive track record of working with public companies and has extensive knowledge of our business. We are thrilled to bring his expertise back in the company and on our board during this crucial period of growth for PodcastOne as we are launching our IPO.”

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

News Staff Moves at Audacy’s WCBS-AM and WINS in New York

Audacy announces several personnel moves at its all-news stations WCBS-AM and WINS-AM/FM in New York City. Journalism pros Brigitte Quinn and Lynda Lopez will handle midday anchor duties with Lopez joining 1010 WINS and Quinn moving from WINS to sister station WCBS 880, where she will host and serve as managing editor of the 10:00 am to 1:00 pm “Newsline” program. Additionally, Audacy is promoting reporter Sophia Hall to Long Island bureau chief. Ivan Lee is brand manager for the two news stations and he says, “Since we embarked on our journey of two unique brands but one cohesive news organization, we have made tremendous strides increasing our coverage of the tri-state area and today’s announcements continue that exciting trend. Lynda’s knowledge of New York City is a perfect fit for the legendary 1010 WINS, while Brigitte and ‘Newsline’ allows WCBS 880 to go beyond the headlines. Plus, Sophia’s experience will make sure that we have focused coverage on one of the largest and most important parts of our listening area – Long Island.”

Industry News

Triton Digital Releases 2022 U.S. Podcast Report

Triton Digital released its first-ever U.S. Year-End Podcast Report for the year 2022 that delves into the evolving U.S. podcast landscape and addresses such issues as listening habits and insights into audience demographics. According to the report, podcast downloads increased by 20% in 2022 over 2021, with an average of 3.8 hours of content downloaded per listener, per week. Other notable findings include: 1) Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.” See the complete podcast study here.

Industry News

Yesterday’s (1/24) Top News/Talk Media Stories

The classified government documents found in the possession of President Joe Biden and the news that classified documents were also found in possession of former Vice President Mike Pence; House Speaker Kevin McCarthy blocks Democrats from Committees; Tuesday’s U.S. Senate hearing addressing Ticketmaster parent Live Nation and the fiasco selling Taylor Swift concert tickets; Florida Governor Ron DeSantis’ ban on an AP African American studies course; Germany agrees to join the U.S. in sending tanks to Ukraine to help in the battle against Russia’s invasion of the country; the deadly shootings in Northern California; and the ongoing media coverage of Congressman George Santos’ backstory were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

News/Talk Pro Kent Sterling Joins WGCL, Bloomington

News/talk and sports radio pro Kent Sterling joins Sarkes-Tarzian, Inc’s WGCL-AM/W245DP, Bloomington, Indiana as program director and host of the 7:00 am to 9:00 am “Sterling in the Morning” program. In announcing Sterling’s joining the station, the company says, “Kent Sterling spent six years majoring in journalism and minoring in fun at Indiana University where he met his wife, made lifelong friends, and learned about basketball from Bob Knight. He has spent his career in media hiring great talent and becoming a respected host himself. Dan Dakich, Michael Grady, and Matt Taylor are among those Kent hired into radio.  He led ‘The Fan’ in Indianapolis (WFNI-AM) and ‘101 ESPN in St. Louis (WXOS-FM) to dominant positions in sports radio and helped head WIBC-FM [Indianapolis] to four Marconi Award wins for radio excellence and another national Crystal Award for public service. Kent’s proudest professional accomplishment is founding the WIBC Radiothon to Benefit The Salvation Army, which has raised over $3,000,000 to help Hoosiers in need. It continues to generate money and awareness for the organization as it helps Hoosiers in need.”

Industry News

Crossover Media Group Adds “Justice Matters” to Podcast Roster

Audio content producer and advertising representative Crossover Media Group announces the addition of “Justice Matters with Glenn Kirschner” to its rapidly expanding podcast roster. Kirschner is an American attorney, a former U.S. Army JAG, former career prosecutor at the U.S. Department of Justice, and an NBC News/MSNBC legal analyst. In this podcast, he addresses matters related to politics, the law, government ethics, and the criminal judicial system. The podcast is published each Tuesday, Thursday, and Saturday. Crossover Media Group managing member Sue Freund says, “Glenn has earned an admirable reputation as one of America’s most respected legal and political analysts. He’s an ideal fit with our wide and diverse lineup of talk hosts appealing to listeners across demographics.” Crossover says this new podcast “joins a wide array of shows produced and/or represented by Crossover Media Group spanning the spectrum of political talk, analysis and opinion. The Crossover Media Group lineup also includes dozens of other popular podcasts and personalities in the genres of news, sports, true-crime, history, business, science, lifestyle, entertainment and pop culture – a content portfolio which recently expanded with the addition of ‘The Official Yellowstone Podcast.’”

Industry News

Money Matters Radio Promotes Wolfe and Silva

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry News

Broadcaster’s Son Sworn in as Wyoming Secretary of State

Pictured above is Mount Rushmore Broadcasting owner Charles Gray (top) at the swearing in of his son Chuck Gray (right) as the new secretary of state for Wyoming. Mount Rushmore Broadcasting owns news/talk KVOC, Casper, Wyoming.