Industry News

KPCC, Pasadena Rebrands as “LAist”

Southern California Public Radio’s news/talk station KPCC, Pasadena is rebranding as “LAist 89.3.” KPCC says this move is intended to “address audience confusion and better communicate cross-platform initiatives.Graphic design - Vehicle registration plate Los Angeles listeners have long mixed the station up with L.A.’s other NPR affiliate, KCRW, and more recently wondered what the connection is between KPCC and LAist.” Southern California Public Radio acquired and its archives in 2018. This rebranding puts the radio station, website and podcast creator LAist Studios under the same banner.