Features

January 2023 PPM Ratings Takeaways – Part One

January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.1 – 3.9, +.8, tenth to ninth

iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 1.7, +.6, #23 to #19

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” flat at 4.6, fifth to seventh and co-owned WCBS-AM “News Radio 880” steady at 2.0, remains at #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.1 – 3.3, +.2, #10 to #12 and WFAN’s internet stream 1.4 – 2.0, +.6, #21 to #17

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 2.8 – 3.8, +1.0, #12 to #10

Number One 6+: iHeartMedia adult contemporary WLTW, third month in a row, 10.4 – 6.5, -3.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.5)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-3.9)

 LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.4 – 4.1, -.3, third to sixth

News: Audacy-owned KNX-FM “News 97.1” 2.5 – 2.8, +.3, #12 to #9

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.3, +.3, #19 to #16

Number One 6+: iHeartMedia adult contemporary KOST, seventh month in succession, 13.1 – 6.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: smooth AC KTWV (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOST (-6.3)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 2.8 – 3.4, +.6, #12 to #9

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.8 – 4.5, -.3, continues in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.7 – 1.9, +.2, #20 to #17

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.9, +.5, sixth to eighth  

Number One 6+: iHeartMedia adult contemporary WLIT, fourth straight month, 14.8 – 7.3, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A WXRT (+3.0)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIT (-7.5)

*Represents the largest “Holiday” 2022 – January 2023  increase (6+) of any station from these 12 PPM-markets

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” flat at 1.7, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.7 – 6.9, +.2, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.3 – 3.9, +.6, eighth to seventh

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 1.9 – 2.7, +.8, #16 to #11

Public Radio News/Talk: KQED, Inc.-owned KQED 5.9 – 6.1, +.2, third to fourth

Number One 6+: Bonneville adult contemporary KOIT-FM, third successive month, 15.5 – 8.1, -7.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-7.4)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.4, -.3, eighth to tenth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.2 – 2.5, +.3, #20 to #17

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 3.8 – 6.2, +2.4, sixth to first

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 3.7 – 3.5, -.2, eighth to ninth

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.5 – 3.1, +.6, #16 to #14

Number One 6+: Cumulus Media sports talk KTCK, first month, 3.8 – 6.2, +2.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: sports talk KTCK (+2.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KDGE (-5.2)

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.3 – 3.8, +.5, #12 to #11

News: None in the top twenty

Sports Talk: Audacy KILT-AM “Sports Radio 610” 1.7 – 1.9, +.2, #21 to #19

Public Radio News/Talk: University of Houston’s KUHF 2.4 – 3.1, +.7, #18 to #13

Number One 6+: iHeartMedia adult contemporary KODA, 23rd consecutive month, 14.7 – 9.6, -5.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock KGLK (+1.0)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KODA (-5.1)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 4.4 – 6.3, +1.9, seventh to fourth

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.2 – 2.4, +.2, #16 to #14

Dickey Broadcasting-owned WCNN “The Fan” 1.4 – 1.7, +.3, #20 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.0 – 3.8, +.8, tenth to ninth

Number One 6+: Cox Media Group classic hits-oldies WSRV, first month, 8.0 – 8.3, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WSB-AM & WSBB (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: contemporary Christian WFSH (-2.8)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.2 – 5.8, -.4, third to fifth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 5.9 – 6.9, +1.0, fifth to second and WIP’s internet stream 1.2 – 1.6, +.4 #20 to #19

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.3 – 1.6, +.3, flat at #19

Public Radio News/Talk: WHYY-owned WHYY 3.6 – 5.0, +1.4, continues in seventh-place

Number One 6+: Beasley Media Group classic rock WMGK, first month, 6.0 – 7.3, +1.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WOGL (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WBEB (-11.0)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 2.2, +1.1, #21 to #16

News: Audacy’s WCBS-AM “News Radio 880” 3.8 – 4.4, +.6, repeats in seventh-place and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.0 – 3.6, +.6, tenth to eighth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.8 – 5.1, +.3, sixth to fourth and WFAN’s internet stream flat at 1.6, #16 to #17

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.4 – 1.6, +.2, #19 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia CHR WHTZ, first month, 5.8 – 6.6, +.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR WKTU (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: hot AC WALK-FM (-5.9)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .4, #18 to #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 14th consecutive month, 7.6 – 6.8, -.8

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KRQB (+1.4)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: rhythmic CHR KGGI (-.9)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.1 – 1.3, +.2, #22 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.0 – 7.4, +.4, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) 2.9 – 4.3, +1.4, eighth to seventh

Audacy’s KGMZ “95.7 The Game” steady at 1.3, #20 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, eighth consecutive month 22.7 – 8.5, -14.2

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-14.2)**

**Represents the largest “Holiday” 2022 – January 2023  decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX-SOMERSET-UNION

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.2 – 7.1, +.9 fourth to second

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.7 – 1.9, +.2, repeats at #14 and co-owned WCBS-AM “News Radio 880” 1.2 – 1.1, -.1, #18 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.0 – 3.9, +.9, ninth to seventh

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.1 – 1.6, +.5, #20 to #18

WFAN’s internet stream .7 – 1.1, +.4, #22 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group adult contemporary WMGQ, first month, 10.9 – 7.4, -3.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-5.1)

Up next: January 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Boston Sports Talker Tony Massarotti Apologizes for Racist Joke

Tony Massarotti – one half of the afternoon drive duo of “Felger and Mazz” on Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” – apologized yesterday (2/20) for the racially “insensitive” and “hurtful” comments he made on Friday’s program. The Boston Herald reports that Massarotti’s co-host Mike Felger was broadcasting remotely from a business center in a New Orleans hotel in which two Black people were sitting behind him. Referencing a previous trip to New Orleans in which Felger’s vehicle was stolen, Massarotti asked Felger if the two could hear him and when Felger replied that they couldn’t, he said, “OK, so I would be careful if I were you because the last time you were around a couple of guys like that, they stole your car.” During his apology on Monday, Massarotti said he gets why the joke, intended to be poking fun at Felger, was wrong. “It didn’t come off that way. It came off as something far broader and ignorant, and I’m regretful of that… I sincerely apologize, and I will do my best to make sure it never happens again.”Read the story in the Boston Herald.

Industry News

Yesterday’s (2/20) Top News/Talk Media Stories

President Joe Biden’s trip to Europe including a surprise visit to Ukraine; Vladimir Putin announces Russia is suspending participation in the latest nuclear arms treaty; the Supreme Court begins hearing arguments against Section 230 that gives internet publishers immunity from postings by users; Jimmy Carter enters hospice; the aftermath of the toxic train derailment in East Palestine, Ohio and criticism of Transportation Secretary Pete Buttigieg’s response; House Speaker Kevin McCarthy gives January 6 Capitol security camera footage access to FOX News’ Tucker Carlson; and the winter storm affecting much of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Being Realistic About Podcast Revenue

By Steve Lapa
Lapcom Communications Corp
President

It looks like the podcast business is hitting those ever-present speedbumps.

No, I am not predicting a demise. I’m just asking why there weren’t a few more hardball questions.

If you sell or manage with eyes wide open, you’ve already read what the February 15 New York Times article chronicled. The cutbacks, drops, and hiring freezes hitting the double-digit-growth podcast business has some in the radio business saying, “Told ya so.”

Who has the chutzpah to say that to Tom Brady and Michael Strahan of Religion of Sports, or Michelle Obama of “The Michelle Obama Podcast?” When your bank account is on fumes, you speak the economic truth. The formula of star power driving unique audio content didn’t instantly convert to super-sized audience levels attracting super-sized revenue. What did VOX, Spotify, Amazon, NPR and other well-respected players miss?

— Never assume, (because assuming…) An out-of-the-box assumption listeners would pay for content to create a separate income stream, didn’t really take. Even the most aggressive marketer would think twice before assuming that listeners generating millions of downloads of free podcasts would suddenly pay to listen. Maybe a select few passionate followers would, but could you change the historic perceived value of the masses? When it comes to paywalls for play, be sure to test, adjust, and re-test before you project income.

— Ad sales sell out levels. A typical podcast has about a quarter of the inventory available in a typical hour of most news/talk and sports talk programs. Yet despite podcasts with limited inventory and higher CPM for host-read ads inside the podcasts, the projections from those well-respected companies tanked. The reason is elegantly simple. Too much podcast inventory chasing too few dollars.

— It’s the economy, stupid. Thank you, political strategist James Carville. The story goes the phrase was on a sign in Bill Clinton’s campaign headquarters and helped Clinton beat Geroge Bush in 1992. Did any of the gurus consider the economy?

— Who would have thought print newspaper sales have something in common with podcasts? Did anyone consider the impact of endless ad inventory becoming a commodity despite celebrity content? Never easy to predict which celebs will convert from the big screen or TV to podcast audio.

I had the privilege of producing cast members of Discovery’s “American Chopper” in a 39-episode podcast series. Even those crazy motorcycle dudes were challenged bringing their millions of TV and online fans to the podcast world. Hindsight is 20/20. Let’s never stop learning so we can always aim for higher earnings.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Sound Popular

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineWeekend ask-the-expert shows can be a powerful marketing tool. In a recent column, I outlined how attorneys – an industry where supply exceeds demand – can differentiate from competitors’ look-alike billboards and often-tacky TV spots.

And, well-coached, brokered weekend hours can drum up lots of business for financial advisors, and how-to hosts fielding calls on a variety of other topics. For years, an EXTERMINATOR has done Saturday mornings on WPRO-AM, Providence, and the guy’s a rock star.

Tip for weekend warriors: Record every call you take. Build a library.

— With a trove of pre-recorded calls, you can recycle previous live calls, to get-the-ball-rolling, and steer the conversation into your lane. And sounding so popular implies your authority.

— With all we do to make your weekend show “appointment listening,” you don’t want to disappear when you’re on vacation.

— When you assemble the show that airs in your absence, do include the appropriate disclaimer, but avoid the “Best of” cliché that screams “re-run.” Instead of simply repeating a previous show intact, make it a true best-of, with calls that were on-topic and particularly helpful.

— And rather than repeatedly saying “Don’t’ call,” let the board op thank those who do call (off-air); or if calls ring-through to voicemail, use it to collect callbacks, deepening your collection.

— You can also repurpose calls into topical FAQ podcasts, to-which you Tweet links, and promote on-air and to your email database.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Cumulus Bloomington Raises $101,705 for St. Jude’s

Pictured below are staffers from Cumulus Media Bloomington, Illinois’ showing the final tally of the 15th Annual Radiothon for St. Jude Children’s Research Hospital that raised $101,705. The company’s three stations – news/talk WJBC-AM and its music-formatted sisters – produced the two-day fundraising event on Thursday and Friday (2/9-10).

Cumulus Bloomington promotions director and event planner Dana Bell says, “Year after year, our listeners and sponsors show an unbelievable amount of support for the kids of St. Jude Children’s Research Hospital. We thank them for their generosity as they join with us to make a difference in the lives of children and families fighting cancer and other life-threatening diseases. There are so many families in our community who directly benefit from what these Partners in Hope do when they donate money, and it’s great to see our community come together for such an important cause.”

Industry News

MIW Releases 2022 Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc. reveals the results of the 2022 edition of its MIW Gender Analysis Study that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, either as general manager, sales manager or program director/brand manager.  MIW says the results represent the calendar year 2022 and are reflective of 11,215 AM and FM radio stations across America, as accounted for by PrecisionTrak. Regarding general managers, 20.65% had women holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study conducted in late 2022 by The WICT Network, Empowering Women in Media, Entertainment and Technology indicates that women working in the media, entertainment and tech industries have increased over the past few years from 33% in 2019 to 38% in 2022. “It is the hope that the radio industry will better begin to mirror the continued growth of women in the general media space and provide an encouraging future for women in radio.”

Industry News

Cumulus to Pay $1 Million to Settle ERISA Suit

The publication Pensions & Investments reports that Cumulus Media Inc., is agreeing to pay $1 million to settle a lawsuit filed by seven former employees whose complaint alleged that the fee practices and investment selections of Cumulus Media’s 401(k) plan violated ERISA. The settlement document states, “Defendants specifically deny any such liability and wrongdoing and state that they are entering into this settlement agreement to eliminate the burden and expense of further litigation.” It also says, “The plaintiffs believe that all claims ‘have merit,’ but they decided to settle due to ‘the inherent risks, difficulties and delays in complex ERISA litigation such as this.’” The settlement requires court approval. The Pensions & Investments report says, “The plaintiffs sued in December 2022, alleging that the defendants ‘did not try to reduce the plan’s expenses or exercise appropriate judgment to scrutinize each investment option that was offered in the plan to ensure it was prudent.’…The Cumulus Media 401(k) Plan, Atlanta, had $260 million in assets as of Dec. 31, 2021, according to the company’s most recent Form 5500 filing.” Read the full story here.

Industry News

Audacy Announces New Season of “Back Issue”

Audacy’s Pineapple Street Studios announces the debut of the third season of “Back Issue,” the award-winning, original series hosted by Pineapple Street Studios senior producer Josh Gwynn in which he “reminisces on formative moments in pop culture’s past that have shaped our present, rewinding on the things forgotten or things we can’t seem to ever forget with personal reflections, incredible guests, and plenty of deep belly laughs.” He adds, “I’m so excited that this season, we’re going to be able to get into all sorts of formative pop culture moments because we’re bringing on guests to expand the range of things we cover.”

Industry News

Top News/Talk Media Stories for Week of February 13-17

The recent incidents of unmanned “objects” and potential “spycrafts” flying over North America and the U.S.’s shooting down of several was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the state of U.S.-China relations in the aftermath of the U.S.’s shooting down of a likely Chinese spy balloon, followed by former South Carolina Governor Nikki Haley’s entrance into the 2024 presidential race, tied with the numerous legal issues facing former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Beasley Reports Q4 2022 Revenue Up 1.8%

Beasley Broadcasting Group issues operating results for the fourth quarter of 2022 and for the full year. Net revenue during the three months ended December 31, 2022 increased 1.8% to $72 million, primarily reflecting a year-over-year increase in digital revenue, political revenue and other revenue, partially offset by a slight decrease in audio revenue related to softness in the national agency business. For the full year of 2022, Beasley reports net revenue of $256.4 million, an increase of 6.2% over 2021. The company also reports a net loss of $25.8 million in Q4 of 2022, compared to a net income of $10.6 million in Q4 of 2021. Beasley says, “Operating loss, net loss and net loss per diluted share for the three months ended December 31, 2022 include $44.2 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights. Operating loss, net loss and net loss per diluted share for the 12 months ended December 31, 2022 include $54.7 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights.” Beasley CEO Caroline Beasley comments, “Beasley’s 2022 fourth quarter and full-year financial results reflect the ongoing success of our digital transformation and revenue diversification strategies, which drove year-over-year increases in revenue and SOI for both the three- and 12-month periods. Throughout the year, Beasley largely offset ongoing challenges related to the economy and softness in the national spot market, as we generated healthy growth across all of our digital, local audio, political and other revenue sources, as reflected by the 6.2% increase in full year net revenues to $256 million. This top-line growth was the primary factor contributing to a 2.8% year-over-year increase in full year SOI to $43.1 million. While economic uncertainty remains, Beasley initiated several actions throughout the year that we believe will strengthen the long-term position of our business. First, our digital strategy continues to deliver strong results with fourth quarter digital revenue growth of 13.2% year-over-year, representing nearly 17% of total fourth quarter revenue. Digital revenue has consistently outpaced national spot advertising revenue over the past several quarters due to a combination of organic growth and contributions from the second quarter acquisition of our white label digital agency business, Guarantee Digital. With accelerating demand from consumers and advertisers for our local content and multi-platform marketing solutions, we are solidly on the path for this revenue source to reach 20% of total revenue. Second, we remain focused on monetizing our premium audio and digital content through new local business development, revenue diversification and maximizing political revenue opportunities. As a result, in the fourth quarter, we delivered $5.1 million in net political revenue, with stronger than expected gains in Las Vegas, Philadelphia, and Detroit, as well as year-over-year total revenue increases across nearly all of our markets and in our esports business. Our radio brands remain dominant in Nielsen Audio ratings, where Beasley currently has the highest average cluster share when compared to the major radio broadcasters in PPM. Finally, we implemented a cost reduction program in the second half of 2022, with the majority of cost cuts occurring in October.”

Industry News

Pembleton Named Regional VP for Cumulus in NEPA

Cumulus Media promotes Elizabeth Pembleton to Regional VP/market manager for its Allentown and Wilkes-Barre/Scranton clusters in Northeastern Pennsylvania. She has been serving as VP/market manager for the Allentown stations since 2014. Cumulus regional VP Ron Giovanniello says, “I have had the pleasure of working side-by-side with Liz since 2011. She is an outstanding leader and is hard-working and passionate about our business and serving our team, listeners, and customers. This is a great opportunity for us to recognize and promote one of our best, and I’m confident the Cumulus Wilkes-Barre/Scranton team will benefit and grow from her leadership just as the Cumulus Allentown team has over the years.” Cumulus owns sports talk WEEX-AM, Allentown “FOX Sports Lehigh Valley 94.7” plus seven music brands in the two markets.

Industry News

“NPR News Now” Rises to #1 on Triton Podcast Ranker

The January 2023 U.S. Podcast Report from Triton Digital is published and NPR’s “NPR News Now” regains the #1 spot on the ranker, overtaking audiochuck’s “Crime Junkie,” which falls to #2. Commercial radio-related podcasts making the ranker of the top 100 podcasts include Cumulus Podcast Network’s “The Ben Shapiro Show” steady at #6, Cumulus Podcast Network’s “The Dan Bongino Show” up one spot to #8, Salem Podcast Network’s The Charlie Kirk Show up two spots to #15, and Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” up seven spots to #16. See the complete ranker here.

Industry News

Yesterday’s (2/15) Top News/Talk Media Stories

Former South Carolina Governor and former UN Ambassador Nikki Haley formally announces her bid for the GOP nomination for president in 2024, joining former President Donald Trump who has also announced his campaign; today’s expected release of a portion of the Georgia grand jury report on Trump’s alleged attempt to overturn that state’s 2020 election results; the brouhaha over the U.S.’s shooting down of several objects over North America, including the Chinese spy balloon; U.S. Rep Matt Gaetz’s attorney announces he won’t be charged with sex crimes; Vladimir Putin’s ramping up of attacks on Ukraine and allegations Russia is deporting thousands of Ukrainian children to Russia; East Palestine, Ohio residents fear for their health and safety after the toxic train derailment two weeks ago; and Raquel Welch dies at 82 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

FOX News Digital Continues Dominance in Total Views and Minutes

FOX News Digital reports that according to data from Comscore, it finishes January 2023 as the “top-performing news organization in the competitive set in both multiplatform minutes and views.” FOX News Digital closed out January reaching over 3 billion total multiplatform minutes – compared to CNN.com’s 2.4 billion – and 1.8 billion total multiplatform views – compared to CNN.com’s 1.5 billion. FOX adds that the FOX News Mobile App reached 6.5 million unique visitors in January, surpassing the CNN Mobile App for the first time since October 2021, which saw 5.6 million unique visitors. When it comes to multiplatform unique visitors, FOX News Digital came in second with 109 million, compared to CNN.com’s 140 million.

Industry News

Audacy Debuts “Agents of Inclusion” Special Olympics Podcast

Audacy is partnering with Special Olympics and JRSportBrief Productions to launch the new program, “Agents of Inclusion: A Special Olympics Podcast.” The show, hosted by CBS Sports Radio host JR Jackson, highlights Special Olympics athletes’ stories and accomplishments to encourage listeners towards inclusion and action. Aimed to raise awareness and share stories of inspiration, the partnership will also extend to grassroots action as Audacy will connect with Special Olympics programs across the country to support, volunteer, and get involved with programmed events. Jackson says, “I’ve taken my CBS Sports Radio show on the road the past two years with Special Olympics to promote diversity and inclusion. With the Media for the Movement Tour, we’ve popped up at more than 50 college campuses and professional sports teams to support this message. I’m thrilled to bring together Audacy and Special Olympics for programming that will encourage and inspire on a broadened level.”

Industry News

Yesterday’s (2/14) Top News/Talk Stories

Former South Carolina Governor and former UN Ambassador Nikki Haley formally announces her bid for the GOP nomination for president in 2024; the U.S.’s shooting down of four objects – including a Chinese spy balloon – and the state of U.S.-China relations; the expected release of a portion of the Georgia grand jury report on former President Donald Trump’s alleged attempt to change the 2020 election results; the aftermath of the deadly shooting at Michigan State University that claimed the lives of three students and critically injured five; and allegations that Russia is operating camps where it is detaining Ukrainian children and possibly training some for battle were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WWO: Your Audio Campaign Can Be Measured

This week’s blog post from the Cumulus Media | Westwood One Audio Active Group reveals data that was presented during a panel at the recent Association of National Advertisers Audio Summit. The analysis of a campaign for IT services company CDW by attribution measurement firm LeadsRx, it was determined that “while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. You can see the whole blog post here.

Industry News

Friday Is Angelo Cataldi’s Farewell Broadcast on WIP-FM

Longtime WIP-FM, Philadelphia morning sports talk personality Angelo Cataldi announced last fall that, after 31 years on the Audacy sports talker, he would retire after the Philadelphia Eagles’ season ended. Now, after the Birds’ loss to the Kansas City Chiefs in Super Bowl LVII, Audacy tells the Philadelphia Inquirer that this Friday (2/17) will be Cataldi’s final show. On Monday, the midday team of Joe DeCamara and Jon Ritchie take over as the morning drive show.  The Philadelphia Business Journal reports that WIP brand manager Rod Lakin says Cataldi’s final show will feature a career retrospective and appearances from “old friends.”

Industry News

Yesterday’s (2/13) Top News/Talk Media Stories

The U.S.’s shooting down of the fourth “object” flying over North America, criticism leveled against President Joe Biden for not opening up to the American people about what the administration knows, and China’s response to being called out; the deadly shooting on the campus of Michigan State University that’s taken the lives of at least three; a Georgia judge will release portions of the Donald Trump grand jury report this week; the escalating invasion of Ukraine by Russian forces; former Vice President Mike Pence fights a subpoena to testify in the special counsel’s investigation into the 2020 election; a number of U.S. cell phone carriers experience outages on Monday for reasons that remain unexplained; former South Carolina Governor and former UN Ambassador Nikki Haley officially announces her bid for the White House in 2024; and the aftermath of Super Bowl LVII were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Your Trial Balloon

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - Talkers MagazineIf you float a trial balloon, expect it to be shot down.

And to make the story driving the news headlines a better metaphor for our sales world, it should be noted that gathering information is always part of our mission. Sellers and managers should be floating trial sales balloons all the time.

Consider how many times we talk to our best advertisers to float an idea, a package, picking up a known talent or play-by-play rights to a popular team. But here is where the news story and our sales world take different forks in the road. Although the woods are full of downed sales balloons, it’s a good thing. Because in our sales world downed trial balloons mean we’re trying new things, communicating with our advertisers and not rocking along in the comfort zone. It also means some of these trial balloons make it to reality and become innovative ideas and viable sales opportunities.

I have certainly floated my share. There is a strategy behind floating a trial sales balloon to help you get the result you need. How do you improve the odds of a trial balloon becoming a sales reality? Here are some field tested tips:

— Determine your goals before you start. It’s so important to know what you’re looking for. Pricing input? Viability? Excitement? Sometimes sellers are so excited they misread the advertiser’s enthusiasm level. The reverse is also true. Sellers can be lukewarm as they focus on the transaction ahead instead of the first stage advertiser input.

— Ask permission. This is very important yet most sellers and managers never think about the advertiser reaction. What if they just don’t want to be surveyed? Always ask first.

— Confirm the confidence. Be sure everyone in your loop understands the trust you show in seeking their input.

— Keep your “ask” simple. You are asking for input. The simpler the ask, the cleaner the input.

— No commitments. Be clear the conversation you are having is early-stage preliminary to test the waters only. You are not even close to asking for a commitment, just sharing ideas and looking for input.

— Who wants to know? Be ready with the right answer.

Sellers and managers have been in the trial balloon business since the first ad was sold. Be sure to review your pre-flight check list before launching that next trial balloon.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Even a Robot Knows!

By Holland Cooke
Consultant

I asked ChatGPT, “What IS ChatGPT?”

Instant reply: “ChatGPT is a pre-trained language model developed by OpenAI. It uses advanced natural language processing techniques to generate human-like text responses to questions and prompts, based on patterns it learned from a massive amount of text data. It is designed to assist with a wide range of tasks, including answering questions, generating creative writing, and translating text between languages. ChatGPT is built using the GPT (Generative Pre-trained Transformer) architecture, which has been state-of-the-art in many NLP tasks.”

If ever there was an elevator speech that sounded robotic, that’s it. But pick almost any other topic, and – quicker than you’re expecting, ChatGPT scours the Internet – and most of what it spits-back can seem eerily conversational. Including my question about conversation itself: “What DJ or talk show host habits do listeners find most annoying?” Mere moments later…

“Here are some habits that listeners may find annoying in DJs or talk show hosts:

— Interrupting guests or co-hosts: Listening to a conversation that is constantly being cut off can be frustrating for listeners.

— Talking over music: A DJ who talks over the music can detract from the listening experience for music lovers.

— Shouting or excessive enthusiasm: An over-the-top delivery style can come across as insincere or artificial to listeners.

— Unnecessary repetition: Repeating the same jokes, phrases, or segments repeatedly can quickly become tiresome for listeners.

— Lack of preparation: A lack of research or preparation can lead to awkward silences, missed opportunities, or inaccurate information.

— Poor phone manners: Rude or abrupt treatment of callers can be off-putting to listeners and impact the overall tone of the show.

— Ignoring listener feedback: Failing to respond to listener feedback or questions can make listeners feel unvalued and disengaged.

— Being too political: Focusing exclusively on political topics or taking a one-sided approach can alienate listeners with differing opinions.

— Playing too many commercials: Excessive commercial breaks can make the listening experience feel repetitive or disjointed.”

With most AM/FM broadcast hours now automated, syndicated, and voice-tracked, even a robot knows what it takes to keep our fellow humans from wandering-off to less-cluttered music streams and greater topical variety that podcasts offer.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Benztown Brings Director of Fire of Love to Valentine’s Day Radio

Benztown and National Geographic Documentary Films is making Sara Dosa, director of the Oscar-nominated film Fire of Love, available to radio stations tomorrow for a Valentine’s Day radio tour. The film tells the love story of intrepid French scientists Katia and Maurice Krafft, who died just as explosively as they lived – capturing the most spectacular imagery ever recorded of their greatest passion: volcanoes. The radio tour will fill up fast, so book your interview with director Sara Dosa now by reaching out to Crissy Whalin here.

Industry News

New York State Broadcasters Opposes Sports Wagering Ad Ban

U.S. Rep. Paul D. Tonko (D-NY) is sponsoring a bill in the U.S. House that would ban online and electronic advertising of sports gambling. Tonko says, “This Sunday, millions of families across the U.S. will tune in to watch the Super Bowl. Between the plays, the halftime show, and the excitement, tens of millions will be bombarded by ad after ad from DraftKings, FanDuel and others promising so called ‘risk free’ or ‘no sweat’ bets in their ruthless pursuit to get new customers hooked on their products. In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.” New York State Broadcasters Association, Inc president David Donovan states, “We oppose legislation that bans both mobile sports and casino sportsbook advertising in the United States. Advertising is essential to educate consumers in this highly competitive market. The tax revenue generated by sports betting has helped to finance essential government services for citizens throughout New York State. It has stimulated local economies in areas lacking job opportunities. Advertising revenue from these ads helps broadcast stations meet the needs of their communities by financing local news and public affairs programs. A ban on sports wagering advertising prevents all responsible adults from receiving information about a legal product in New York, raising significant constitutional issues. There are more effective options available to address issues concerning problem gambling and protecting children. We look forward to working with Congressman Tonko to explore these options.”

Industry News

LiveOne Reports Operating Results; Files to Spin-Out PodcastOne

LiveOne – parent company of audio services PodcastOne and Slacker – reports operating results for its third quarter of Fiscal 2023 and the first nine months of Fiscal 2023. At the same time, it announces that it is following through with its plan to spin-out PodcastOne into a separate company by filing an S-1 with the Securities Exchange Commission. For the company as a whole, LiveOne reports Q3 Fiscal 2023 revenue of $27.3 million – a decrease of 17% from the same period in Fiscal 2022. However, the company has reduced its net loss for the quarter from $11.8 million in Fiscal 2022 to $3.2 million. Its Audio Division that includes PodcastOne and Slacker produced record revenue of $22 million in Q3 Fiscal 2023 compared to $19.1 million in the same period in the prior year. LiveOne’s CEO and chairman Robert Ellin comments, “Over the past year, we have been laser focused on optimizing and streamlining our operations, led by our audio business, which includes Slacker Radio and PodcastOne. The combination of improving Contribution Margins, coupled with over $30 million in annual expense and overhead reduction, is resulting in record operating results. We are excited about the continued strong growth of paid memberships coming largely through B-to-B partnerships, including our nine-year relationship with Tesla. We expect our strong operating performance to continue for the foreseeable future led by our Audio Division and for it to collectively achieve revenue in excess of $88 million in Fiscal 2023 and generate more than $18 million in Adjusted EBITDA.”

Industry News

NYC Radio Committee Touts Success of Image Campaign

The New York City Radio Committee, a joint partnership of New York City radio broadcasters iHeartMedia, Spanish Broadcasting SystemSalem Media GroupMedia Co., Univision, and Audacy announce the completion of a successful campaign designed to promote the power of radio advertising agencies and advertising executives. The multi-media “Fall in Love with Radio” campaign ran from mid-September to the end of November during which more than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. According to independent brand lift analysis by DYNATA, ad professionals who saw or heard the campaign were 29% more likely to consider radio for their media campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. Audacy New York market president and NYC Radio Committee chair Chris Oliviero says, “The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make ‘Fall in Love with Radio’ a success.”

Industry News

Westwood One Announces Radio Talent for Super Bowl LVII Coverage

This Sunday (2/12), CUMULUS MEDIA’s Westwood One produces its 50th championship game as the official network audio broadcast partner of the National Football League. When the Kansas City Chiefs and Philadelphia Eagles face off at State Farm Stadium in Glendale, Arizona, Kevin Harlan will handle play-by-play duties for the 13th straight year, and Kurt Warner returns for the fifth consecutive year as lead analyst. Gene Steratore will also join the radio broadcast booth. For the fourth time, Laura Okmin will patrol the sidelines, along with former defensive lineman Mike Golic, who returns for his second Super Bowl with Westwood One’s broadcast crew. Scott Graham anchors the pregame, halftime, and postgame shows and Ryan Harris provides pregame, halftime, and postgame analysis. Gameday coverage begins at 2:00 pm ET with “Super Bowl Preview,” co-hosted by Scott Graham, Mike Golic, and Kurt Warner, followed by “Super Bowl Insider” at 3:00 p.m. ET with Scott Graham, Jason McCourty, and Ian Rapoport.

Industry News

Top News/Talk Stories for Week of February 6 – 10, 2023

President Joe Biden’s State of the Union Address and the Republican response was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the U.S.’s shooting down of a Chinese spy balloon and the diplomatic repercussions, followed by the debate in Congress over the United States’ debt ceiling at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. You can see this week’s complete chart here.

Job Opportunity

KBLA, Los Angeles Seeks Brand Manager

Smiley Audio Media is seeking a brand manager for its Los Angeles talk station KBLA “TALK 1580.” The company says it seeks “a radio executive responsible for developing, closing, and maintaining advertising accounts for the radio station. Other duties include preparing and doing follow-up on media schedules, production, proposals and completing all CRM and management required reports for the company. KBLA is looking for a savvy, highly motivated sales professional to join our team selling traditional, digital, and event marketing solutions in Los Angeles for the only Black talk radio station west of the Mississippi. Our ideal candidate is a goal-oriented, relentless hunter who drives to win new business and has a track record of exceeding monthly goals. If you are passionate about selling, have a deep knowledge of marketing principles and products, and possess excellent presentation and closing skills, then we’d love to talk to you!

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Industry News

Yesterday’s (2/8) Top News/Talk Media Stories

President Joe Biden’s State of the Union Address and his efforts to protect Social Security and Medicare; the Chinese spy balloon, China’s military goals, and the state of U.S.-China relations; the battle in Congress over the debt ceiling; the tech industry’s obsession with AI and its effect on Wall Street; Pennsylvania Senator John Fetterman is hospitalized after feeling lightheaded; testimony before a House Oversight Committee hearing in the Twitter-Hunter Biden laptop matter; Volodymyr Zelensky’s addressing the EU Parliament seeking more weapons to fight Russia’s invasion; the ongoing investigation into Tyre Nichols’ death at the hands of Memphis police; the death toll hits 17,000 from the earthquake in Turkey and Syria; and the build-up to Super Bowl LVII were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

JVC Broadcast Flips WDYZ-AM, Orlando to Sports Talk

JVC Broadcasting announces the flip of WDYZ-AM, Orlando from a simulcast of its “Florida Man Radio” talk format to sports talk as “ESPN 660 – Orlando Sports Radio.” The station is airing ESPN Radio programming including “Keyshawn, JWill & Max” and “#Greeny” in late mornings. It will also air sports play-by-play and the Daytona 500 on February 19. JVC Florida director of programming Stevie DeMann says, “ESPN Radio offers the access to play-by-play, nationally known talent, and athletes that cannot be replicated. ‘ESPN 660 Orlando’ will air events like the Daytona 500 and the College Football Playoffs, giving radio listeners long-awaited access to these ‘must listen to’ sports, that previously were not available in Central Florida. We will have the largest selection of compelling sports content on ESPN 660 Orlando.”