Industry News

TALKERS News Notes

Talk host Lars Larson inks a four-year contract renewal with Alpha Media to continue his role as host of his 12:00 noon to 4:00 pm show on news/talk KXL-FM, Portland.

Zionist Organization of America is honoring Newsmax CEO Christopher Ruddy, with its Zionist Hero Award on Sunday (3/17) in Davie, Florida, at its “Heroes for Israel” gala. Also, Rep. Elise Stefanik, R-N.Y., will be honored with the ZOA’s Dr. Miriam and Sheldon G. Adelson Defender of Israel Award.

Compass Media Networks, in partnership with the Big Ten Conference, is broadcasting exclusive, national audio coverage of all rounds of the TIAA Big Ten Men’s Basketball Tournament live from the Target Center in Minneapolis. This marks Compass Media Networks’ 15th year of coverage. In addition to continuous coverage on SiriusXM’s College Sports Radio Channel, the Big Ten Radio Channel, and the Varsity app, broadcasts will be heard nationwide on over 125 terrestrial stations.

Auddia Inc announces a partnership with Sounds Profitable, a podcasting research and advocacy firm. Auddia CEO Michael Lawless states, “We’re delighted to kick off this partnership. While we were developing our latest AI and Natural Language Processing (NLP) technologies aimed at podcasting audio, it became clear that the opportunities to integrate this tech into other platforms outweighed the benefits of simply launching the feature in a beta trial within the faidr app. We are prioritizing this new integration initiative, and partners like Sounds Profitable are going to be key to its success.”

Industry News

Yesterday’s (3/12) Top News/Talk Media Stories

The presidential race and RFK Jr’s considering Aaron Rodgers or Jesse Ventura as VP; the U.S. House to vote on a ban on TikTok; the U.S. migrant crisis; special counsel Robert Hur’s testimony in President Joe Biden’s classified documents case; former President Donald Trump’s legal battles; Republican U.S. Rep. Ken Buck to exit House next week; the Israel-Hamas war; the Russia-Ukraine war and the Pentagon to give Ukraine $300 million in weapons; and the unrest in Haiti as gangs control Port-au-Prince were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Radio Pro Ron St. Pierre Dies Unexpectedly

Rhode Island native and longtime programmer and air personality Ron St. Pierre died on Monday (3/11)im at age 69 after suffering a heart attack. St. Pierre served with WABC, New York during his career but worked much of his career in Rhode Island radio and TV. He programmed talk outlets including WPRO-AM, WHJJ-AM, and sports talk WPRV-AM in Providence and anchored sports on WPRI-TV, Providence. He is a member of both the Rhode Island Radio and Television and the City of Pawtucket Halls of Fame. He is survived by his wife Patti. Read the RINewsToday.com obit here.

Industry News

WWO Blog: Edison’s Ad Supported Audio Data

This week’s blog post from Cumulus Media’s Westwood One Audio Active Group looks at data from the Edison Research Q4 2023 Share of Ear study focusing on data regarding ad-supported audio, as the post says, “what advertisers care about.” Seven key takeaways analyzed include: 1) Advertisers need to “take the me out of media” as they wildly overestimate Spotify and Pandora audiences andim dramatically understate AM/FM radio’s shares; 2) AM/FM radio represents the dominant ad-supported audio platform with a 68% overall share and a massive 86% in-car share; 3) In a typical day in America, 95% of Americans never listen to ad-supported Spotify. 94% never listen to ad-supported Pandora; 4) Podcasts’ audience soars. At a 20% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio; 5) Among registered voters, AM/FM radio leads in ad-supported audience share (68%) followed by podcasts (21%); 6) After a pandemic lull, the proportion of AM/FM radio listening occurring in-car roars back; and 7) Powered by podcasts, spoken word is on a tear: 40% of all time with ad-supported audio goes to spoken word, up from 27% pre-pandemic. See the blog post here.

Industry News

TALKERS News Notes

Edison Research just released its charts of the Top 25 Podcasts in the UK for the fourth quarter of 2023 and it’s interesting to note that the only U.S.-produced podcast to make the top 25 was “The Joe Rogan Experience,” which was #1 in the UK as it was in the U.S.

Cumulus Media announces that its subsidiary, Cumulus Media New Holdings Inc (the “Issuer”), is extending the Early Tender Time in its previously-announced Exchange Offer and Consent Solicitation (the “Exchange Offer and Consent Solicitation”), in which the Issuer offered to exchange any and all of the Issuer’s outstanding 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) for new 8.750% Senior Secured First-Lien Notes due 2029 (“New Notes”), to be issued by the Issuer, upon the terms of and subject to the conditions set forth in the confidential offering memorandum and consent solicitation statement dated February 27, 2024 (the “Offering Memorandum”). Capitalized terms used but not defined in this press release have the respective meanings ascribed to such terms in the Offering Memorandum. The Issuer is extending the previously announced Early Tender Time to 5:00 pm ET on March 18, 2024.

Industry News

Yesterday’s (3/11) Top News/Talk Media Stories

The presidential race; the U.S. House considers a ban on TikTok; the U.S. migrant crisis; special counsel Robert Hur to testify in President Joe Biden’s classified documents case; former President Donald Trump’s legal battles; the Biden administration submits a $7.3 trillion budget; the Israel-Hamas war and Biden’s warning to Israel about invading Rafah; the numerous staff changes at the Republican National Committee; and the controversial photo editing by Kate Middleton were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Reveals Connected Car Study Results

Audacy releases the results of four surveys conducted between 2021 and 2023 designed to explore the connected car experience with the goal of deciphering what truly captivates drivers. Audacy says audio “emerges as the driving force behind an unforgettable journey.” Two-thirds of drivers listen to AM/FM radio, 20% more than music library streaming. Moreover, 45% of respondents want their next connected car to have voice activation. Driver behaviors have witnessed a significant shift in the last two years, with a 10% increase in accessing audio through the dashboard from 2021 to 2023, while phone usage forim audio experienced a 17% decline. The study identified radio app and voice users as super users who shared common traits and expectations. Audacy notes, “These highly engaged individuals demand seamless transitions for Audio across their home, phone, and car systems… Moreover, they exhibit readiness to spend, particularly in high-budget categories like home improvement and financial services, responding actively to targeted radio ads. For advertisers, crafting personalized ads targeted at these audiences presents an exceptional opportunity to guide listeners through all stages of the purchase funnel.” Other key findings of the study include: 1) Nearly half of radio app users sought information about advertised products online after hearing an ad in the car, compared to 22% of all listeners; 2) 31% of radio app users and 27% of voice users visited the store they heard about, doubling the rate of all listeners; and 3) 27% of radio app users purchased advertised products, more than doubling the rate of all listeners. See the study here.

Industry News

Larry Young Returns to Air on WOLB, Baltimore

Baltimore talk radio host Larry Young returns to Urban One’s WOLB-AM, Baltimore as host of the 4:00im pm to 6:00 pm show. Young served for years as the station’s morning drive host and retired from that position at the end of 2022. Young has been producing a weekly podcast that drops Wednesday mornings, a project he will continue.

Industry Views

Monday Memo: MAKE MONEY on YouTube

By Holland Cooke
Consultant

imSell a local advertiser a promotion – a contest which awards a major prize from the advertiser’s inventory – to the winner who creates the best commercial for the advertiser.

Simplify the entry process by simply making “Send us your YouTube link” the means-of-entry. Then, you can embed finalists’ YouTube players on a-page-of-entries, (sponsored by the advertiser). And you can use the YouTube hit count to determine the winner. Sure, contestants will hype-the-clicks. The bigger the numbers, the better.

im

The Free Prize Inside: You don’t just expose advertiser and contest to YOUR cume. You’re showing it to YouTube’s cume! So, pack those keywords.

And/or: Invite listeners to do a commercial for the station!

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Wayne Allyn Root Visits Mar-a-Lago

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Las Vegas-based, nationally syndicated talk host Wayne Allyn Root (left) recently visited Mar-a-Lago where he met with former President Donald Trump (right).  While there, Root also served as emcee for a U.S. Senate fundraiser. Root, who’s radio show is syndicated by USA Network and hosts programs on Newsmax and Real America’s Voice TV, says he’s interviewed Trump 14 times and asked the former president if that’s a record. Trump replied, “Fourteen interviews, that means I like you. I think you’re very close to #1 Wayne.”

Industry News

TALKERS News Notes

Podcast producer Wondery renews its agreement with audio analytics and research platform Veritonic Wondery head of ad management Alyson Sprague states, “We choose to work with Veritonic based on their industry-leading creative measurement solutions, and their ability to deliver actionable insights at scale through an easy-to-use dashboard and UI. We are thrilled to offer this benefit to our customers, and to support insights-driven decisions around media planning and audio creative.”

Podcast advertising sales firm AdLarge announces today that “HR Besties” joins the company’s podcast portfolio. “HR Besties” is hosted by the three human resources experts who are behind some of social media’s most popular HR accounts. With followings of over 3.7 million on TikTok and Instagram alone, the “HR Besties” are known for sharing their honest yet entertaining experiences and perspectives as well as their hilarious takes on HR nightmares that “may or may not be based on true events.”

Industry News

MIW Releases Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc releases its latest annual MIW Gender Analysis Study (based on raw data collected by PrecisionTrak in 2023) that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management – general manager, sales manager, and program director/brand manager. For the general manager position, 22.17% (2,356im stations) had women holding the position in 2023 (+2% over 2022). In 2004, females represented 14.9% of GMs. In the top 100 markets, 23.96% (828 stations) were managed by women (+1% over 2022). Overall, the best management opportunities for women in radio continues to be in sales management as 34.37% (3,476 stations) had a woman sales manager in 2023 (basically flat from 2022). MIW calls program directors/brand managers “the greatest challenge for women in radio management” as women currently program 11.50% (1,173 stations) – basically flat from 2022. In the top 100 markets, female programmers now represent just 10.14% of the total number of PDs, which is another drop of over 3% from 2022. MIW Board president Ruth Presslaff says, “Navigating today’s landscape poses unique challenges for both the industry at large and women in particular. Our commitment to fostering change remains unwavering. Through MIW’s array of mentoring initiatives, we not only recognize but also amplify the voices of women. We are beyond grateful to the companies and individuals who champion our mission. As we press forward, we eagerly anticipate seizing new opportunities to empower even more women in the year ahead.”

Industry News

Auddia Backs Off Acquisition of Radio FM

Auddia Inc is ending its attempts to secure the financing to acquire the AM/FM radio streaming app Radio FM. Auddia executive chairman Jeff Thramann comments, “We have been pursuing anim aggressive AM/FM streaming app acquisition strategy by negotiating with three targets simultaneously. It is now clear that market conditions are unfavorable for securing the largest acquisition as our first target. As such, to optimize shareholder value we are withdrawing the current S-1 on file that contemplates the Radio FM acquisition.”

Industry News

TALKERS News Notes

iHeartPodcasts – along with creator and producer Lars Jacobson – announce “Fodor’s Guide to Espionage.” This series is based on the true story of popular travel writer Eugene Fodor who secretly used his profession as a cover to spy for the CIA. Taking place in the 1960s, it is a globetrotting, jet-setting spy series centered around the biggest events of the Cold War that will take listeners on an exotic vacation and high stakes spy mission every week.

Cumulus Media’s Westwood One is presenting 24 NCAA Men’s and Women’s Basketball games from Conference Championship Week. Coverage begins tomorrow (3/9) with the Ohio Valley Conference Championship game, and continues through Selection Sunday, March 17, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

Industry News

Saga Communications Q4 2023 Dips 3.3%

Saga Communications reports its operating results for the fourth quarter of 2023 and for the full year of 2023. The company reports Q4 2023 net revenue of $29.1 million, a decline of 3.3% from the same period in 2022. The company adds that political impacted the quarter’s performance as for the quarter Saga had $407 thousand in gross political revenue this year compared to $1.9 million for the same period last year. Without political revenue the company’s gross revenue for the quarter would haveim increased approximately 1% compared to last year. Saga says net income for Q4 of 2023 was $2.5 million, compared to net income of $4.3 million for the fourth quarter last year. For the full year of 2023, net revenue was $112.8 million, a decline of 1.8% from the full year of 2022. Net income rose year-over-year to $9.5 million in 2023 from $9.2 million in 2022. Saga says its balance sheet reflects $40.2 million in cash and short-term investments as of December 31, 2023, and $30.4 million as of March 4, 2024. It expects to spend approximately $5 million to $5.5 million for capital expenditures during 2024. As previously announced, Saga has entered into an agreement to purchase stations serving the Lafayette, Indiana radio market for $5.3 million. This acquisition is expected to close during the second quarter of 2024. Also announced today is Saga’s paying a regular quarterly cash dividend of $0.25 per share on March 8, 2024. The aggregate amount of the quarterly dividend will be approximately $1.6 million.

Industry News

WDAE, Tampa Announces New Roles for Ronnie Lane and Tom Krasniqi

“The Ronnie & TKras Show” heard on afternoon drive on iHeartMedia’s Tampa Bay sports talk WDAE will end on March 27 as hosts Ronnie Lane (left) and Tom Krasniqi (right) are set to begin new roles on the station. Beginning March 28, Krasniqi will continue in PM drive working on a new, yet-to-be-namedim program currently in development with executive producer Chris Mathis. Lane will take on a new role as host of the signature Rays pre-game show “The Inside Pitch.” He will also continue his seasonal hosting duties with the Tampa Bay Buccaneers radio network. WDAE program director John Mamola says, “We couldn’t be more excited for Ronnie and Tom as they embark on their new opportunities at WDAE. These programs promise fresh content and compelling, engaging experiences for our listeners. We will continue the legacy of high performance the hosts built as a duo and the voice of Tampa Bay sports fanatics everywhere.”

Industry News

TALKERS 2024: Radio and Beyond Set for Friday, June 7

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TALKERS 2024, the 27th annual edition of the talk media industry’s longest-running and most important national conference is set and going to be one of the storied event’s most important installments. The power-packed, one-day event will again be presented by TALKERS on Friday, June 7, 2024, on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2023, 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” TALKERS 2024 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. The focus, as always, will be on talk radio and its changing relationship with the larger arena of “audio” and “video” including podcasting, satellite, and digital venues. News/talk, sports talk, all-news, and general talk will be amply covered. The conference will also provide participants with unique and powerful networking opportunities. There will be over 50 top industry speakers and registration will be limited to insure intimacy. Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $279 available until 5:00 pm ET on Friday, March 15. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. Nearby hotel information will be posted here shortly.

Industry News

TALKERS News Notes

Condolences to WBEN-AM, Buffalo afternoon drive host Tom Bauerle on the passing of his mother Dorothy, who died on March 6 at age 90. Bauerle had been hosting his program from his mother’s home while he served as her round-the-clock caregiver. Bauerle says his listeners may have been aware that he was working from his mother’s home, but he didn’t make a big deal out of it. He tells TALKERS, “I just very much believe that when practicable it is a child’s duty to take care of their parent instead of putting them in a nursing home, and in my case it was practicable, so I did it.”

iHeartPodcasts and “Countdown With Keith Olbermann,” will produce a live streaming edition of the program this evening after the conclusion of President Joe Biden’s State of the Union Address. The stream will move on iHeartRadio’s Twitch channel and Keith Olbermann’s YouTube channel.

Sheri Lynch’s “True Weird Stuff” podcast will focus on female subjects in recognition of Women’s History Month. Lynch says, “I’ve spent my whole life struggling to NOT talk about all the weird things that fascinate me and often make other people uncomfortable, such as reincarnation, near-death experiences, aliens, or the idea that reality is a simulation. It’s hard masking so much weird. ‘The True Weird Stuff’ podcast is where I can bring all the quirky, cryptic, creepy, odd and just plain weird together in one place and share them with my listeners.”

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

Nikki Haley’s suspension of her campaign and the 2024 presidential race; tonight’s State of the Union address; the U.S. migrant crisis; the Alabama embryo-IVF legislation; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and the attack on Volodymyr Zelensky’s convoy; the spending package to keep the federal government operating; the bill to ban TikTok in the U.S. gains steam; and Rust armorer Hannah Gutierrez Reed is found guilty of involuntary manslaughter were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

JVC Expands Florida Man Radio in Orlando and Ocala

JVC Broadcasting expands its Florida Man Radio format to two FM signals – Class C2 WFYY-FM, Windermere in the Orlando market and translator W266DY at 101.1 FM in Dunnellon in the Ocalaim market (fed by WXUS-HD3). Florida Man Radio continues to air on WZLB-FM, Fort Walton Beach. The programming includes Bubba the Love Sponge in morning drive, Don Miller in middays, and Shannon Burke in afternoon drive. JVC president and CEO John Caracciolo says, “Programming like FMR is what makes terrestrial radio relevant and strong. We have to dare to be different and produce content that drives listeners to our platform and that entertains, educates and sometimes just makes us laugh out loud. The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking itself too seriously, screams the mantra of JVC. We need to keep live and local radio working for our clients and listeners.”

Industry News

Podtrac’s February 2024 Podcast Ranker

The New York Times’ “The Daily” remains in the #1 spot on Podtrac’s U.S. Podcast ranker for February (based on unique U.S. monthly audience for participating podcasts) NPR’s “NPR News Now” and “Upim First” are #2 and #3, respectively, with NBC News’ “Dateline NBC” at #4. Other talk radio-related podcasts of note include The Daily Wire’s “The Ben Shapiro Show” rising two spots to #7, iHeartPodcasts’ “Stuff You Should Know” up two places to #9, and Dan Bongino’s “The Dan Bongino Show” up one spot to #11. You can see the complete ranker here.

Industry News

Joey Reynolds Recovering from Fall

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Radio personality Joey Reynolds is pictured here at a New York hospital recovering from a fall at his Manhattan apartment on February 28. Reynolds’ friend Art Vuolo tells TALKERS thatim Reynolds fell from his bed, head-first onto a hardwood floor where remained in various stages of unconsciousness for more than 20 hours before being found by his landlord. Vuolo will travel to New York in two weeks. Well-wishers may send cards for Reynolds to: PO Box 55 Walled Lake, MI 48390. Emails are being collected by Vuolo at artvuolo@aol.com. Pictured with Reynolds here are: Reynolds’ daughter Kristen Marti on his right and friend Karen King behind Reynolds’ sister Judy.

Industry News

Yesterday’s Top News/Talk Media Stories

The Super Tuesday primary elections and Nikki Haley’s expected exit from the presidential race; Kyrsten Sinema announces retirement from the U.S. Senate at the end of this term; the Israel-Hamas war and the humanitarian crisis in Gaza; former President Donald Trump’s legal battles and the disqualification case against Fulton County DA Fani Willis; the U.S. migrant crisis; attempts to avert the looming government shutdown; the Russia-Ukraine war and Western aid to Ukraine; Miami Beach implements strict rules on spring break crowds; and the Dartmouth men’s basketball team votes to unionize were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

Audacy’s WRVA, Richmond adds FOX News Radio’s “The Brian Kilmeade Show” to its daily lineup airing from 10:00 am to 2:00 pm.

PodcastOne acquires the exclusive sales and distribution rights to Jackie Schimmel’s “The Bitch Bible Podcast.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne is thrilled to welcome Jackie and ‘The Bitch Bible’ to the network. From our very first meeting there was an instant connection and our visions for growth were aligned, and we immediately offered Jackie equity in PodcastOne understanding the value she brings to PodcastOne and our partners. Our team at PodcastOne will provide the support needed to improve and expand the show, and we’re incredibly excited to work together to achieve and surpass our mutual goals.”

iHeartPodcasts and host and creator Emily Tisch Sussman announce that the award-winning podcast, “She Pivots,” is now a part of the iHeartPodcast Network. Sussman says, “‘She Pivots’ is changing the cultural conversation around how women talk about and think about their careers. I am excited to join forces with the No. 1 podcast publisher, iHeartPodcasts, and continue to make a show that inspires and empowers women to trust their instincts and skills. I want women to know that everything you have done has given you the toolkit you need to make your pivot. You have everything you need inside of you, and I can’t wait to showcase the stories of women who have proven just that in season three.”

Industry News

Yesterday’s (3/4) Top News/Talk Media Stories

Today’s Super Tuesday primary elections; former President Donald Trump’s legal battles; the Fani Willis disqualification case; the Supreme Court temporarily blocks Texas illegal migrant apprehension policy; the Israel-Hamas war and efforts to enforce a cease fire; the Russia-Ukraine war; the attempts in Congress to avoid a government shutdown; France makes abortion a constitutional right; the devastating wildfires in the Texas panhandle; and the gang-led prison breaks creating chaos in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Baked-In?

By Steve Lapa
Lapcom Communications Corp
President

imIs that host read you are pitching “baked-in?”

No, I am not talking baked in the content, as in before the break with all the produced commercials. I am talking about “baked-in” the audio that will live on as long as that show is available.

Still confused? You should ask someone who has handled an actual audio podcast avail. Some advertisers and their ad agencies are shaping the future and “baked-in” is a fundamental element of the new-think that is pushing the needle on podcast CPM, while your team struggles to compete for low CPM based on old school models that are dropping like flies.

The good news is that host read is still the gold standard that moves the listener to action. The bad news is radio station sellers are hanging onto older strategies that have little room in a future filled with millions of audio podcasts that contain no music and feature comedy, news, talk, opinion, lifestyle, sports, politics, entertainment, financial, medical, legal, self-help, religion, even foreign language – as in nothing but the human voice and a little production.

Sound familiar? I call it the great sales equalizer: the host read.

So how can this magical host read have such a dramatic impact in this super-crowded environment, yet be so underappreciated on radio stations coast to coast? Let us look at the three legs of the sales stool that have never changed.

1. The seller. Most radio sellers are presenting the host read the same way they did since their first order. What is new, different, and exciting in the way you present your talent today?

2. The audience. Size matters, intimacy matters, performance matters. Can you demonstrate how your host-audience relationship fulfills those criteria and generates a response for your advertisers?

3. The inventory. Why do we still have the same number of host reads in every hour of a show? Anyone have the courage to vary the inventory or pricing throughout a show?

The podcast world is leading the way to a future filled with:

1. Baked-In host reads.
2. Pre-roll, mid-roll, and post-roll price differences.
3. Commercial inventory limits.
4. Impression delivery options that demonstrate clear accountability.

There is a bright future in audio sales that will look and feel different from what we take for granted today. Make sure you are on the right side of the wave and not stuck in the mud.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

SiriusXM Names van Mosel SVP of Podcast Strategy

SiriusXM appoints Sarah van Mosel to the new role SVP, podcast strategy. Van Mosel previously served as chief revenue officer with Stitcher, the aggregator that SXM Media acquired for $353 million back in 2020. In a memo to staff, SiriusXM president and chief content officer Scott Greenstein says, “As podcasting continues to be a major driver of growth in our overall business, we are organizing theim best team in the industry to power our next chapter… A major area of focus is expanding our relationships with top podcasts as we look to grow both our exclusive content portfolio and support our successful advertising business. To help us achieve our goals, we decided to bring in an expert to champion SiriusXM in the marketplace. I am thrilled to welcome Sarah van Mosel back to SiriusXM in a new role as SVP of podcast strategy, reporting directly to me. In this role, Sarah will develop a targeted podcast acquisition strategy as well as source and attract up and coming new talent to the SiriusXM Podcast Network.” Greenstein says van Mosel will work with SVP of podcasting content Adam Sachs.

Industry News

New Season of Pittman Podcast Debuts

iHeartMedia chairman and CEO Bob Pittman begins production of the sixth season of his podcast,im “Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman,” in which he speaks with leaders, entrepreneurs and visionaries across music, film, live entertainment, marketing and more. The first episode of this season features Kellyn Kenny, AT&T’s chief marketing and growth officer, who has also served with such companies as Microsoft, Hilton, Capital One and Uber.

Industry News

WJR, Detroit Raises $1.6 Million for Salvation Army

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Cumulus Media news/talk WJR, Detroit helps raise $1,637,238 for The Salvation Army of Metro Detroit combat hunger and homelessness during its 37th Annual Bed & Bread Club Radiothon held last week (2/22-23). The 27-hour radio fundraiser featured on-air personalities Rene Vitale, Mike Parsons, Guy Gordon, Lloyd Jackson, Jamie Edmonds, Kevin Dietz, Tom Jordan, Marie Osborne, Paul W. Smith, Mitch Albom (pictured above right), Ken Brown, Kevin O’Neill (pictured above left), Dan Aronson, and Bed & Bread Club founder and Detroit Radio Hall of Famer Dick Purtan. The annual Bed & Bread Club Radiothon has raised more than $44.8 million since Dick Purtan’s first Radiothon in 1988.

Industry News

Yesterday’s (2/28) Top News/Talk Media Stories

The Supreme Court agrees to hear the case of former President Donald Trump’s immunity claim; Mitch McConnell to step down from Senate leadership in November; an Illinois judge rules Trump should not be on primary ballot; the misconduct allegations against Fulton County DA Fani Willis; the U.S. migrant crisis and the death of Georgian nursing student Laken Riley allegedly at the hands of an illegal immigrant; the impeachment inquiry into President Joe Biden and Hunter Biden’s testimony; the looming government shutdown; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and Vladimir Putin’s nuclear threats; and the Texas panhandle wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Civic Media Unveils Permanent Lineup

Civic Media finalizes its new midday program lineup that airs across its 12 Wisconsin stations, including flagship WAUK-AM/W266DR, Waukesha. “Matenaer On Air,” starring Jane Matenaer, airs from 10:00 am to 12:00 noon, “The Todd Allbaugh Show” airs from 12:00 noon to 2:00 pm, and “The Maggie Daunim Show” airs from 2:00 pm to 4:00 pm. Program director Kathryn Lake comments, “Wisconsinites will play a crucial role this year in determining who represents the state in Madison and in the nation’s capital. The experience Jane Matenaer, Todd Allbaugh and Maggie Daun bring to the midday microphones will provide listeners across the state compelling stories and important updates about what is happening in their communities and throughout Wisconsin.”