Industry News

Audacy Presents Audio Measurement Webinar

Audacy is presenting an Audacy Insights Series webinar titled, “Audio Measurement: New Tools, AI Enhancements, and the Best Way to Track Conversions” on Wednesday, March 12 at 2:00 pm ET. Theimg company says, “The key to success isn’t just great creative – it’s having the right measurement tools in place. Join us for an exclusive webinar where top marketing and measurement experts will break down how to track, optimize, and maximize your audio campaigns across the full funnel.” Topics covered will include: Measurement that drives impact; Optimizing for better performance; AI-powered innovation; Real-world success stories; and The future of measurement. Register for the webinar here.

Industry News

Katz Media Group Raises $47,000-plus for Broadcasters Foundation

The Broadcasters Foundation of America announces that Katz Media Group has raised more than $47,000 during its 13th annual companywide membership drive. This year’s generous contribution brings the total amount raised by Katz to nearly $500,000 since the drive’s inception. Every dollar raised directly supports the Stu Olds Memorial Fund, which commemorates Katz’s former CEO and aids broadcasters and theirimg families during life’s most challenging moments. Broadcasters Foundation of America president Tim McCarthy says, “For over 70 years, the Broadcasters Foundation has provided critical aid—ranging from medical care to emergency financial assistance—for broadcasters facing hard times. The steadfast generosity of Katz Media Group makes it possible for us to continue our mission, and I can’t thank the Katz team enough for their ongoing commitment.” Katz Media Group has been selected to receive the 2025 Philip J. Lombardo Spirit Award, which will be presented at the BFOA Golden Mic Gala on March 10. This prestigious honor recognizes Katz’s dedication to supporting the Broadcasters Foundation of America and its mission of helping broadcasters in need.

Industry News

TALKERS News Notes

Las Vegas-based, nationally syndicated talk host Wayne Allyn Root tells TALKERS that he is a member ofimg the “Private Economic Council” – a Washington, DC-based organization composed of “influential business leaders, entrepreneurs and economists promoting free market tax policies, advocating for taxpayers, and helping to support and promote President Trump’s economic agenda.” It also includes former Trump senior economic advisor and former member of the Wall Street Journal editorial board Steve Moore, Papa John’s founder John Schnatter, and former U.S. congressman and current Liberty University School of Business Dean Dave Brat.

Cumulus Media’s KESP-AM, Modesto-Stockton “Sports Radio 970 AM” is the new Central Valley radio broadcast home of the San Francisco Giants. The station is also the official radio broadcast home for the San Francisco 49ers, the Golden State Warriors, and the San Jose Sharks. Cumulus regional VP and market manager Patty Hixson says, “We are thrilled to have this affiliation with the San Francisco Giants. This is a very special franchise and now we get to share all the baseball action with our Sports Radio AM 970 fans. Go Giants!”

Industry News

Yesterday’s Top News/Talk Media Stories (3/4)

The most discussed stories yesterday (3/4) on news/talk radio and related talk media according to TALKERS research:

1. Trump Addresses Congress
2. Tariffs on Canada, Mexico, and China
3. Financial Markets Activity
4. Russia-Ukraine War
5. Elon Musk and DOGE

Industry News

Newsmax Closes Preferred Offering; Preparing for IPO

Newsmax Inc. announces the closing of its previously announced offering of Series B Preferred Stock. Newsmax says the offering exceeded its initial target of $150 million with the company closing last week on its maximum offering amount with gross proceeds of $225 million, before the deduction of placement agent fees and other offering expenses. More than 8,000 accredited investors participated in the private offering.img Now, is submitting IPO offering materials with the SEC and is seeking a public offering with a planned listing on the New York Stock Exchange under the symbol “NMAX” later this year. Newsmax CEO Christopher Ruddy states, “This achievement reflects the strong results Newsmax has demonstrated and testifies to the trust and support the company maintains with investors, viewers and friends. We’d also like to thank Digital Offering LLC, for their expertise, hard work and their positive commitment to supporting us throughout this process. We are excited to be one step closer to our upcoming IPO which will provide us a tremendous opportunity for growth. A public offering will allow tens of thousands of Americans to directly partner with us and join our news revolution. We look forward to delivering long-term value to all of our shareholders.”

Industry News

SummitMedia Names Joe Bell SVP of Sales

SummitMedia LLC names Joe Bell senior vice president of sales. Bell, who served with Beasley Media Group for the past 25 years leading clusters in Philadelphia and Miami, will be based in SummitMedia’simg Birmingham, Alabama headquarters. SummitMedia CEO Carl Parmer states, “Joe brings a wealth of experience and a new perspective to the SummitMedia team. He’s a dynamic, high-energy leader who, I know, will guide our results-oriented teams to new levels of success.” Parmer adds that he expects Bell to bring innovation across platforms, strengthening the company’s competitiveness and longterm growth across media platforms. Bell comments, “Success lies in leading with vision, inspiring a high-performing team and unlocking new revenue opportunities across our traditional and digital platforms. Summit has built a team of great people — with great products and great markets — that equal great opportunities.”

Industry News

Yesterday’s Top News/Talk Media Stories (3/3)

The most discussed stories yesterday (3/3) on news/talk radio and related talk media according to TALKERS research:

1. Tariffs on Canada, Mexico and China
2. U.S. Pauses Ukraine Aid/Trump-Vance-Zelensky Spat
3. Elon Musk and DOGE
4. Cryptocurrency Reserve Plan
5. Measles Outbreak

Industry Views

Sabo Sez: Promoting Doom

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDuring my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.

Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:

The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:

“It might do well for breaking news but otherwise it will not take the place of our news.”

Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.

In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.

HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.

Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now.  The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.

Commercial broadcasters have proven to be not so great at podcasting.  Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.

The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.

The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Job Opportunity

Lotus Seeks General Sales Manager in Seattle

Lotus Communications is seeking an experienced and results-driven broadcasting general sales manager to lead their sales team and drive revenue growth across our diverse broadcasting portfolio. The GSM directsimg the team to develop, sell and service local business. The position is responsible for delivering assigned revenue targets through managing sales team efforts, developing sales talent and monthly business planning. The GSM develops relationships with businesses, engages with networks such as chambers, business alliances etc. to uncover opportunities within the local market. The GSM will maintain an account list while helping the sales team sell and develop cohesive campaigns for new direct businesses. Send your resume here.

Industry News

Cumulus Media Reports 2024 Q4 Net Revenue Dips 1.2%

Reporting its operating results for the fourth quarter of 2024 and for the full year of 2024, it says net revenue for Q4 was $218.5 million, a decrease of 1.2% from the same period in 2023. For the full year of 2024, net revenue was $827 million, a decrease of 2.1% from the full year of 2023. The company posts a net loss of $283.3 million for 2024 “compared to net loss of $117.9 million, reflecting a 2024 pre-tax non-cashimg impairment charge of $224.5 million compared to a pre-tax non-cash impairment of $65.3 million in 2023, both primarily reflecting FCC-related charges.” Cumulus president and CEO Mary G. Berner states, “Since the pandemic’s onset, the radio industry has experienced tough economic and secular headwinds. In the face of those, we outperformed our peers through the end of 2023 on key metrics including cost takeouts, EBITDA imgmargin recovery, free cash flow generation, net leverage, and liquidity. 2024 brought additional challenges, including accelerated national headwinds as well as an industry-wide slowdown in local radio advertising. In response, we doubled down on investing in growth areas, particularly in our digital marketing services business, which is pacing up 30% in Q1. Additionally, we continued evolving our broadcast go-to-market strategies, including with new offerings that are successfully attracting large new broadcast clients, and we drove additional cost efficiencies with 2024 actions that will result in $43 million of annualized fixed cost savings, of which $15 million benefited 2024 with the balance in 2025. Though the industry environment remains challenging for now, our 2024 refinancing efforts provided us with the time needed to both execute our day-to-day blocking and tackling and, in parallel, continue to reimagine the ways in which we can get the most out of our key assets to create new revenue streams and build additional long-term value.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/26)

The most discussed stories yesterday (2/26) on news/talk radio and related talk media according to TALKERS research:

1. Trump Cabinet Meeting
2. SCOTUS Pauses Foreign Aid Order
3. Ukraine Minerals Deal
4. Federal Workers Ultimatum
5. Inflation Fears

Industry News

RTDNA Critical of Trump Press Pool Strategy

The Radio Television Digital News Association is strongly condemning President Donald Trump’s edict that he and not the White House Correspondents Association, will be selecting members of the official White House press pool. RTDNA president and CEO Dan Shelley states, “No president, or any public official,img should have the right to handpick the journalists who cover them. Doing so gives them license to select only news outlets whose coverage they deem positive and exclude responsible journalists whose reporting, although fair and accurate, the administration may not like. We call on the Trump administration to reverse this decision without delay so that the American people, and the world, can be assured they are getting a complete and accurate account of the activities of the President of the United States. This is especially critical during times of crisis.”

Industry News

2025 Black Effect Podcast Festival Set for April 26 in Atlanta

iHeartMedia and Charlamagne Tha God announce that the Black Effect Podcast Festival will take place on Saturday, April 26 from 12:00 noon to 8:00 pm at Pullman Yards in Atlanta. Charlamagne Tha God will join the festival alongside some of the Black Effect’s most popular personalities for a day full of live podcastimg tapings and discussions aimed at aspiring podcasters in the Black community. He says, “We’re excited to return to Atlanta, building on the incredible momentum of the podcast industry and the growing impact of Black creators in the space. As the influence of Black voices continues to shape culture and drive conversations, The Black Effect remains committed to powerful storytelling, meaningful brand collaborations and unforgettable live experiences. This year, we’re celebrating not just where we’ve been – we’re embracing the limitless future of Black podcasting and the influence it holds.”

Industry News

Yesterday’s Top News/Talk Media Stories (2/25)

The most discussed stories yesterday (2/25) on news/talk radio and related talk media according to TALKERS research:

1. Trump Budget Battle
2. Musk’s “Justify Your Job” Email
3. Tariffs and Inflation Fears
4. Russia-Ukraine War/U.S. Minerals Deal
5. Immigration Gold Card

Industry News

Townsquare Announces New $490 Million Credit Agreement

Townsquare Media Inc announces a new $490 million credit agreement with Bank of America. The dealimg provides Townsquare with a five-year, $470 million senior secured term loan facility and a five-year, $20 million senior secured revolving credit facility. Townsquare used $453 million of net proceeds from the Senior Secured Credit Facility plus cash on hand to redeem the outstanding 6.875% senior secured notes due 2026. Both the term loan and the credit revolver mature on February 19 of 2030.

Industry News

Susan Larkin Joins NAB Radio Board of Directors

Audacy chief operating officer Susan Larkin is appointed to the National Association of Broadcasters Radio Board of Directors by Radio Board Chair Collin Jones, assuming the seat previously held by David Field.img Larkin leads Audacy’s portfolio of markets, revenue and content teams, overseeing the company’s extensive audio platform, which includes broadcasting, podcasting, digital, network, live events, music, sports and news. She is also a board member of the Radio Advertising Bureau and has served on the boards of the Florida Association of Broadcasters and Ronald McDonald House Charities.

Industry News

Broadcasters Foundation Announces Awards Recipients

The Broadcasters Foundation of America announces the recipients of the 2025 Leadership Awards, the Lowry Mays Excellence in Broadcasting Award, and the Chairman’s Award in advance of the BFOA Annual Breakfast set for Wednesday, April 9 in the Encore Resort during the NAB Show in Las Vegas. The 2025img Leadership Award honorees are: Chris Forgy, president & CEO, Saga Communications; David Kantor, former CEO of Urban One’s Radio Division; Curtis LeGeyt, president & CEO, NAB; Susan Larkin, COO, Audacy; Dennis Lyle, president & CEO, Illinois Broadcasters Association; and Valari Staab, chairman, NBC Universal Local. The 2025 Lowry Mays Excellence in Broadcasting Award honoree is Scott Herman, former COO, CBS Radio, and chair, Broadcasters Foundation of America. The2025 Chairman’s Award honoree is Richard Bodorff, senior counsel, Wiley Law.

Industry News

MSG Broadcaster Al Trautwig Dies at 68

The New York Post reports that New York sports broadcaster Al Trautwig died on Sunday (2/23) at his home on Long Island after complications from cancer. The Post notes, “The Long Island native had been a mainstay in New York sports fans’ homes over his decades-long broadcasting career, covering everything from the Yankees to the Knicks and Rangers, as well as the New York City Marathon and the Olympics.” See the Post story here.

Industry News

Yesterday’s Top News/Talk Media Stories (2/24)

The most discussed stories yesterday (2/24) on news/talk radio and related talk media according to TALKERS research:

1. Musk vs Federal Workers
2. Russia-Ukraine War/Trump-Macron Meeting
3. Mike Johnson’s Budget Resolution
4. Bongino Named to FBI Post
5. MSNBC Changes

Industry News

Dr. Asa Featured in Ongoing TNA Wrestling Storyline

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Nationally syndicated talk radio and talk TV star Dr. Asa (Asa Andrew, MD) has been developing a side career in the professional wrestling business in which he plays the roles of a ringside physician. You can see him in this current developing storyline at TNA Wrestling in which he’s confronted by female wrestling star Tessa Blanchard. See the video here.

Industry News

Cumulus to Reveal 2024 Q4 and Full-Year Operating Results

Cumulus Media Inc. will host a conference call on Thursday, February 27 at 8:30 am ET to discuss its fourth quarter and full-year 2024 operating results. The company will issues a press release containing a summary of these results prior to the call.

Industry News

Yesterday’s Top News/Talk Media Stories (2/19)

The most discussed stories yesterday (2/19) on news/talk radio and related talk media according to TALKERS research:

1. Trump Blames Zelensky for Russia-Ukraine War
2. DOGE Turns Attention to the Pentagon
3. Hamas Releases More Hostage Bodies
4. Federal Layoffs to Hit IRS
5. Trump’s Move to Kill NYC’s Congestion Pricing

Industry News

Yesterday’s Top News/Talk Media Stories (2/18)

The most discussed stories yesterday (2/17) on news/talk radio and related talk media according to TALKERS research:

1. Musk DOGE Operations / Trump-Musk Relationship
2. Russia-Ukraine War / U.S. Foreign Policy Shift
3. Israel-Hamas War / Trump Gaza Plan
4. ICE Immigration Crackdown
5. Airline Safety

Industry News

Ramsey Press Begins Presale of New Book, Build a Business You Love (Ramsey Press, 2025), by Dave Ramsey

Cover of Ramsey Book - BABYLBuild a Business You Love (Ramsey Press, 2025) by Ramsey Solutions CEO and bestselling author Dave Ramsey is now available for preorder. The book will be released on April 15, 2025.  In Build a Business You Love, Ramsey shares his 30-plus years of experience building a business from a one-man operation to a $250 million-a-year business with more than 1,000 employees and a nationally known brand. The book draws on Ramsey’s hard-earned lessons, equipping readers at every stage of business to grow themselves, lead their teams and scale their businesses.  “There are a lot of theories out there about how to run a business,” Ramsey tells TALKERS. “But you don’t need more theories. You need to hear from someone who’s lived it and made it work – someone who’s messed up a lot and gotten back up after being knocked down. This book will guide entrepreneurs and small business owners through the real steps they need to grow their business, no matter what stage they’re in.” Dave Ramsey is currently ranked #2 on the TALKERS 2024 “Heavy Hundred.” In Build a Business You Love, he breaks down five key Stages of Business, from being stuck in the daily grind to ready to make your mark in the business world:

1. Treadmill Operator:Everything in the business relies on you.

2. Pathfinder:You have a team, but it’s hard to get them on the same page.

3. Trailblazer:Your business is ready to scale, so it’s time to find some leaders.

4. Peak Performer:Your business is thriving, but don’t become complacent.

5. Legacy Builder:You’re creating a lasting impact and building a business that lasts for generations.

 

Industry News

TALKERS News Notes

Hannity Trump and Musk

HANNITY TO AIR TRUMP MUSK INTERVIEW TONIGHT:  Continuing his longtime role as one of the nation’s talk media hosts most-closely-connected to Donald Trump, Sean Hannity’s recently recorded sit-down interview with both President Trump and DOGE head Elon Musk will air on the FOX News Channel’s “Hannity” program this evening (2/18) at 9:00 pm ET. Hannity is also syndicated daily on Premiere Networks and currently holds the number one spot on the TALKERS 2024 “Heavy Hundred.”  To see a preview clip of tonight’s interview, please click here.     Nebraska Broadcasters…..FIVE TO BE INDUCTED: The Nebraska Broadcasters Association will induct Dennis & Kathi Brown, Dale Johnson, Mike McKnight and Dave Wingert into the NBA Hall of Fame on August 12th in La Vista during the NBA Annual Convention. Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees…..Independent Broadcasters AssociationIBA AND RVA TO HOST LIVE VIDEO STREAMING WEBINAR: The Radio Vendor Alliance (RVA) is producing another “Lunch and Learn” workshop in partnership with the Independent Broadcasters Association (IBA). The workshops are free online sessions and feature industry experts with practical solutions to radio’s most pressing problems.  “Is Video the New Audio?” is scheduled for Thursday, February 20, at 1:00 pm ET.Radio Vendor Alliance The 45-minute session will include a Q&A and will be available for replay to all registrants. Registration is free (link: https://www.coolradiostreaming.com/) and IBA membership is not required.

 

Industry News Uncategorized

Yesterday’s Top News/Talk Media Stories (2/17)

The most discussed stories yesterday (2/17) on news/talk radio and related talk media according to TALKERS research:

1. Musk DOGE Operations / Trump-Musk Relationship
2. Israel-Hamas War / Trump Gaza Plan
3. Russia-Ukraine War / U.S. Foreign Policy Shift
4. Air Travel Safety
5. Presidents Day Reflections

Industry News

WDAY-AM, Fargo Sale Overcomes Informal Objection

The proposed sale of news/talk WDAY-AM/K226CL, Fargo, North Dakota from Forum Communications Company to Bakken Beacon Media LLC’s subsidiary Flag Family survived an informal objection from private citizen Leann Wolff. Flag Family has been operating the station for the past four years and when the proposed sale was announced, Wolff filed an objection with the FCC citing social media comments from Flag Family co-owner Scott Hennen about the state of journalism in the U.S., including the statement, “journalism is dead.” Wolff questioned Flag Family’s fitness to operate the station in light of the comments but theimg Commission stated that Hennen was expressing “his own individual opinion on the current state of journalism,” but “even if it was assumed that such an opinion might be expressed on WDAY under BBM’s ownership, that is not a ground for the FCC to deny or withhold consent to the instant assignment.” The Commission further states, “We reject the assertion that Hennen’s social media comments justify a denial of the proposed assignment applications. The Objection does not cite to any provision under the Act or the rules, any cases, or any Commission policy for its argument that Hennen’s social media comments are pertinent to our review of the Applications. We disagree with Wolff’s argument that Hennen’s viewpoint on the state of journalism, as expressed in his social media comments, is in any way relevant to our determination of BBM’s qualifications to hold a license or whether the proposed assignment would serve the public interest. As the Commission has stated, licensees have broad discretion based on their First Amendment right to free speech to choose, in good faith, the programming they believe serves the needs and interests of their communities. Indeed, the Commission does not interfere with the programming decisions of licensees, nor does it consider issues of programming choice when reviewing an application for the assignment or transfer of a broadcast license.”

Industry News

Dom Giordano Broadcasts Live from Eagles Super Bowl Parade

Industry News

Urban One Gets Delisting Warning from Nasdaq

Earlier this week, Urban One Inc. received written notice from the Listing Qualifications Department of The Nasdaq Stock Market LLC notifying it that, for the last 30 consecutive business days, the bid price for the Company’s Class D common stock had closed below the $1.00 per share minimum bid price requirement for continued inclusion on the Nasdaq Capital Market. Urban One has 180 calendar days, or until August 11,img 2025, to regain compliance with the Minimum Bid Price Requirement. To regain compliance, the closing bid price of the Company’s Class D Common Stock must be at least $1.00 per share for a minimum of ten (10) consecutive business days. The company says it intends to actively monitor the closing bid price of its Class D Common Stock and will consider all reasonable available options to regain compliance with the Minimum Bid Price Requirement, which may include seeking stockholder approval to effect a reverse stock split. There can be no assurance that the company will regain compliance with the Minimum Bid Price Requirement during the 180-day compliance period, maintain compliance with the other Nasdaq listing requirements or be successful in appealing any delisting determination. The Notice also has no impact on the Company’s Class A Common Stock which trades under the symbol “UONE.”

Industry News

Today is World Radio Day

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In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, the iconic platform of radio is beginning its second century of service as one of the most dependable and widely utilized forms of media in the world. Proclaimed in 2011 by UNESCO Member States and adopted by the United Nations General Assembly in 2012 as animg International Day of the United Nations, February 13 became World Radio Day (WRD). Each year WRD focuses on a specific theme involving radio that is timely, and important. This year the theme is “Radio and Climate Change.” UNESCO points out: Radio contributes to the achievement of its international objectives by supporting populations through climate disasters such as tropical storms and floods. It helps with the dissemination of fact-based information, listeners’ voices, and dedicated radio shows.

TALKERS publisher Michael Harrison, who served as executive advisor to UNESCO for last year’s installment of WRD (which celebrated the milestone of radio’s 100-year anniversary), states, “World Radio Day gives broadcasters the opportunity to blow their own horns about the enduring value of this mighty platform. It’s a good thing for the industry, its sponsors and, most importantly, its loyal listeners. Let’s all sing the praises of radio today and every day.” To all radio professionals and volunteers, everywhere in the world, UNESCO salutes your daily work and your commitment to our future.

Industry News

Audacy: Study Reveals Value of Audio Advertising

The company’s Insights from Audacy reports on a recent study from WARC (global trade association World Advertising Research Center) in which top media buyers, sellers, and measurement specialists responsibleimg for millions in ad investment were surveyed about why audio lags in media investment and why brands stand to benefit from a larger feature in media plans. The study reveals that audio has what brands need most: spectacular reach, high levels of attention, tremendous audience, and powerful performance. As an example, Audacy points to a skin care brand that used a podcast and streaming campaign to drive increased sales. See more about the study here.

Industry News

PodcastOne Reports Fiscal Q3 2025 Revenue Rises 22%

PodcastOne reports financial data from the third quarter of fiscal year 2025 and says revenue was $12.7 million, an increase of 22% over the same period in fiscal year 2024. The company also reports a net loss of $1.58 million, a decrease of more than 39% from the net loss of $2.6 million reported the same period a year ago. PodcastOne president and co-founder Kit Gray says, “The recent migration and partnership withimg Amazon’s ART19 hosting platform marks a major evolution for PodcastOne that enhances operational efficiencies while strengthening our monetization capabilities and audience engagement. This strategic move positions us to better serve advertisers and maximize the value of our content across our growing network.” He adds, “PodcastOne remains committed to delivering premium content while expanding our host and advertiser relationships. To date, we have grown our programming slate to 196 shows and surpassed 3.9 billion network downloads through key expansion deals, including our collaboration with A&E’s The History Channel, and the renewal of flagship podcasts hosted by Adam Carolla, Brendan Schaub, and Kaitlyn Bristowe. Looking ahead, we are focused on leveraging our leadership position in podcasting to drive sustainable growth through organic expansion, acquisitions, and strategic initiatives, creating long term value for our creators, partners, and shareholders.”