The company’s Insights from Audacy reports on a recent study from WARC (global trade association World Advertising Research Center) in which top media buyers, sellers, and measurement specialists responsible
for millions in ad investment were surveyed about why audio lags in media investment and why brands stand to benefit from a larger feature in media plans. The study reveals that audio has what brands need most: spectacular reach, high levels of attention, tremendous audience, and powerful performance. As an example, Audacy points to a skin care brand that used a podcast and streaming campaign to drive increased sales. See more about the study here.
