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L.A. Talk Radio Legend Michael Jackson Passes

By Editor | by Editor

By Lyle Gregory
Spokesperson/Producer

 

LOS ANGELES — Legendary KABC radio and Los Angeles talk radio personality Michael Jackson died today peacefully at his home in Los Angeles with his beloved children at his bedside, according to a family spokesperson.

One of the most treasured media personalities in Los Angeles, Jackson’s radio career spanned five decades. With his British accent, playful demeanor and keen intellect, Jackson was respected by his peers, politicians, and celebrities and admired by his vast radio audience.

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Advice

Monday Memo: Podcasting ‘Will Continue to Explode’

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — So says none other than the CEO of the biggest radio station owner. In a marketing piece to the advertising community, iHeartMedia’s Bob Pittman: “Podcast audiences will continue to explode, passing the biggest music streaming services in reach, with no signs of growth abating.”

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Front Page News Industry News

Thursday, January 13, 2022

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Today’s Homeowner Media Founder and Host Danny Lipford is This Week’s Guest on Harrison Podcast. Home ownership issues, from the rising cost of housing to the maintenance and improvement required to protect and enhance one’s investment, are deeply tied into the national conversation about America’s economy. One of talk media’s leading experts on the myriad issues facing homeowners is Danny Lipford, founder/host of the notably successful “Today’s Homeowner” syndicated radio and TV programs. Lipford is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison methodically taps into Lipford’s educated perspective on current concerns about inflation, supply chain backups, and the labor force shortage in addition to the programming and advertising compatibility of the home improvement genre with the news/talk radio station format. Don’t miss this extremely informative conversation. To listen to the podcast in its entirety, please click here.

Cumulus Media Signs VP of Programming Operations Doug Hamand to Long-Term Extension. Programming executive Doug Hamand and Cumulus Media sign a new, long-term agreement that will keep the vice president of programming operations with the company for the foreseeable future. Hamand joined the company in January of 2016 after having served with iHeartMedia in a number of executive programming positions for 21 years. Cumulus SVP, programming operations John Dimick says, “Doug is a fierce competitor and expects the best from our content teams. His expertise and experience with multiple formats have enabled Cumulus Media to maintain its leadership position. Doug has definitely earned this new deal and many thanks for the hard work, dedication and commitment to Cumulus Media.” Hamand says, “Working the last five years with this team of exceptionally talented format VP’s, alongside Brian Philips, John Dimick and Greg Frey has been rewarding! I am glad to have helped PDs and market managers in key Cumulus cities achieve success in ratings and revenue. I look forward to serving these markets and the industry for more years to come.”

Jon Hansen’s ‘Your Money Matters’ Added to WGN-AM Program Schedule. Local media figure Jon Hansen joins the daily program schedule at Nexstar Media’s WGN-AM, Chicago as host of “Your Money Matters” beginning February 7. The program – featuring topics including the basics of personal finance, investing and wealth management, financial security, financial literacy, and retirement planning will air from 6:00 pm to 7:00 pm Monday through Thursday. Hansen says, “I’m looking forward to learning things along with the audience. Just like them, I’m someone looking for ways to save money, smart ways to spend money, and how to prepare my family for life’s surprises. I’m looking forward to engaging with experts who can help everyone – no matter their financial background. ‘Your Money Matters’ will be a show driven by the listeners’ questions with their needs and financial goals in mind – and I promise we’ll have a lot of fun along the way.” WGN VP/GM Mary Sandberg Boyle comments, “No one is more knowledgeable in hyper-local business and community news than Jon Hansen. He is the perfect host to navigate these challenging topics and make them relatable to our audience.” Hansen also hosts “Let’s Get Legal” on WGN Radio on Saturday afternoons.

Bill Michaels Clears Non-Compete; Show to Air on iHeartMedia’s WOKY-AM, Milwaukee. The Milwaukee Journal-Sentinel reports that Bill “The Big Unit” Michaels will return to the airwaves in Milwaukee after a false start five months ago. Michaels’ program had been airing on Audacy’s crosstown sports talk WSSP-AM prior to that station’s programming changes that saw the show dropped. iHeartMedia added “The Bill Michaels Show” to its sports talker WOKY-AM on August 30, but received a cease-and-desist from Audacy because Michaels had a non-compete in the Milwaukee market that kept him off the air there until now. Michaels’ show airs in the Madison market on Mid-West Family Communications’ WOZN-AM/FM. The 10:00 am to 2:00 pm show will begin on WOKY-AM “The Big 920” on Monday (1/17).

iHeartMedia Atlanta and John Hope Bryant to Launch ‘BUILDING the Good Life’ Podcast. The Atlanta operations of iHeartMedia are teaming up with entrepreneur, philanthropist and globally recognized financial literacy advocate John Hope Bryant to launch a new iHeartRadio Original podcast titled, “BUILDING the Good Life with John Hope Bryant.” iHeartMedia says the podcast showcases “Bryant’s gift for delivering inspiration through authentic and intimate conversations with some of the world’s most extraordinary people, culled from his unique orbit of leaders from business, entertainment, sports, media and government including Killer Mike, CNBC’s Andrew Ross Sorkin, NFL commissioner Roger Goodell, Delta Air Lines CEO Ed Bastian, PayPal CEO Dan Schulman and Nextdoor CEO Sarah Friar.” Bryant says, “This show is all about the magic of aspiration, inspiration, growing and maximizing human potential – delivered through the reach of the largest podcaster in the country. I have been a builder since I began my entrepreneurial journey as a 10-year-old boy in Compton, California, later creating Operation HOPE in response to the Rodney King riots, which evolved into the building of over 40 for-profit and non-profit organizations. This drive to build began as I listened to stories from those around me growing up in South Central Los Angeles and began to recognize the importance of everyone’s story: that by listening we can hear, by hearing we can see, and by seeing we can reach our full potential.”

WABC, New York Owner John Catsimatidis Offers $10k Reward for Arrest and Conviction of Teen’s Killer. WABC-AM owner and Red Apple Media CEO John Catsimatidis is offering a $10,000 reward for information that leads to the arrest and conviction of the man who shot and killed 19-year-old Kristol Bayron Nieves during the robbery of an East Harlem Burger King restaurant last weekend. The perpetrator appears in surveillance video wearing dark clothes and a mask. He got away with about $100 dollars. Nieves had been working at the restaurant at 116th and Lexington Ave for about three weeks.

FOX News Channel Promotes Jeanine Pirro to Co-Host of ‘The Five.’ FOX News Channel personality Jeanine Pirro is promoted to full-time co-host of “The Five.” Pirro has been a substitute co-host of the show since 2020 in addition to her work with FNC as a legal analyst and host of the weekend program, “Justice with Judge Jeanine.” Pirro joins the program that features a rotating cast that includes: Harold Ford Jr., Geraldo Rivera, and Jessica Tarlov as the co-hosts for the liberal seat and conservatives Greg Gutfeld, Dana Perino and Jesse Watters. FOX News Media CEO Suzanne Scott says, “‘The Five’ continues to be a beloved show by the American audience. Each of the co-hosts are accomplished and insightful talent with diverse opinions and terrific chemistry who will certainly help drive this ensemble program going forward.” Pirro will continue hosting “Castles USA” on FOX News Media’s streaming service FOX Nation, where she dives into the rich history of iconic castles around the country.

COVID-19, January 6 Investigation, Midterms/Trump & the GOP, Voting Rights, Economy/Inflation, U.S.-Russia Relations, and Prince Andrew’s Legal Troubles Among Top News/Talk Stories Yesterday (1/12). The high rate of COVID-19 cases across the U.S., the fate of the Omicron variant, and Dr. Anthony Fauci’s spat with Senators Rand Paul and Roger Marshall; House Minority Leader Kevin McCarthy announces refusal to cooperate with House Select Committee investigating the January 6 attack on the Capitol; speculation about which party will control Congress after the 2022 midterm elections and Donald Trump’s influence over the GOP; President Joe Biden’s push for Congress to take up the Voting Rights Act; the state of the U.S. economy and the high rate of inflation; the U.S., NATO and Russia meet over the Russian troops amassed at the Ukraine border; and Prince Andrew faces a civil suit brought by Jeffrey Epstein victim Virginia Giuffre were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Thursday, January 6, 2022

By Editor | by Editor

FCC Releases 2021 Year-End Station Totals: AM Declines by 42 Stations. At the end of December, the FCC issued its annual station totals report and the number of commercial AM radio stations in the U.S. declined by 42. Interestingly, the country also lost 23 commercial FM signals but gained nine educational FMs. However, the number of FM translators and boosters rose by 446 while Low Power FMs declined by 67. The FCC notes that the number of AM signals in the United States was at its peak in the 1990s at around 5,000. As for FM translators and boosters, there were about 6,100 such signals 10 years ago and that number is now 8,866. The category of FM educational will continue to grow soon and the FCC recently opened a window for new non-commercial educational FM construction permits and received almost 1,300 applications.

KWAM, Memphis Names Kevin Davis General Manager. Radio programming and management pro Kevin Davis returns to the Memphis market as the new general manager of Starnes Media Group’s news/talk KWAM-AM “The Mighty 990.” Davis was most recently serving as afternoon host and production director at Radio Training Network’s Christian contemporary WAFJ-FM, Augusta, Georgia. Starnes Media Group says, “Kevin brings more than 36 years of broadcast experience to KWAM. His experience includes a wide variety of radio formats – AC, CHR, Christian, classic rock, classic hits, country and news/talk radio. This isn’t the first time for Kevin in Memphis. For four-and-a-half years, Kevin was at crosstown classic hits WOWW, Memphis “Guess FM” and country WEBL “95.3 The Rebel” as operations manager/program director until departing for WAFJ, Augusta in April 2020. Kevin is eager to serve the community, grow the brand and expand KWAM’s footprint in the Mid-South region.”

CES 2022: Gadgets, Still! “They REALLY don’t want us calling this ‘The Consumer Electronics Show.’” Holland Cooke explains that “harkens back to VCRs and other things-in-boxes, as so much of the now technology on display here is software that enables experiences.” But HC reports that “acres and acres of inventions do transform Las Vegas into nerd heaven this week.” Read more here.

Former KABC, Los Angeles Host Bill Pearl Dies at 71. Former KABC, Los Angeles broadcaster, attorney, and Long Beach investigative website host Bill Pearl died on January 4 at age 71 due to complications from cancer. Consultant Valerie Geller tipped TALKERS magazine to Pearl’s passing. She says most Southern California listeners remember hearing him on KABC with co-host Bill Press on their popular point/counterpoint-style show. Pearl leaves behind his wife – former KOA, Denver and KFWB, Los Angeles radio reporter Sharon Katchen Pearl and children David, Max, and Chaya Pearl. Pictured here during the mid-1990s are (from l-r): Geller, Sharon Katchen Pearl, and Bill Pearl.

iHeartMedia Station Groups Announce Community Partners for 2022. The station groups in Indianapolis, Louisville and Lexington, Kentucky announce they have arranged community partnerships with eight local non-profit organizations in each of those regions that address needs there. iHeartMedia says each non-profit community partner will be promoted during a three-month marketing campaign based on their specific needs, including seeking volunteers, raising awareness and promoting events. The Local Advisory Boards in each market, comprised of numerous community leaders, selected the recipients through an extensive application process. The community partners vary in each market. In Indianapolis, the partners include: AccessAbility, Cancer Support, and Kids’ Voice of Indiana. In Louisville, the partners include: CASA of The River Region, Center for Women & Families, and Family & Children’s Place. In Lexington, the partners include: Alpha Beta Lambda Chapter of Lexington, Court Appointed Special Advocates of Lexington, and Central Music Academy.

TALKERS News Notes. Production pro MJ Bloch is named East Coast director of commercial production for Benztown and its client Yamanair Creative. Bloch joins Benztown from iHeartMedia, where she was creative services director for the New Orleans and Baton Rouge clusters for the past nine years. She also previously served in iHeartMedia’s national production department…..Higher Ground, President Barack Obama and Michelle Obama’s media company, and Spotify announce the new podcast, “The Big Hit Show,” a series of audio documentaries hosted by Alex Pappademas that focus on the pieces of popular culture that have defined and changed our culture. Pappademas says, “The shows and films and albums we explore have all been chosen not just because they’re massive pieces of popular culture. We’ve picked them because each has had a profound butterfly effect on our culture. Whether we’re tracing how an author’s vivid dream about a sparkly vampire led to an entirely new fan culture or how a megastar reckoning with success, expectation and survivor’s guilt crafted a masterpiece that became the soundtrack to the biggest protest movement in a generation, listeners will know from chapter to chapter they’re getting a high stakes narrative that explains how our culture has been influenced and shaped by these creations.”

January 6 Capitol Attack Anniversary, COVID-19, Midterm Elections, Border Crisis-Human Trafficking, and NYC DA’s Jail Policy Among Top News/Talk Stories Yesterday (1/5). The anniversary of the January 6, 2021 attack on the Capitol building and the House Select Committee’s investigation; the soaring rate of COVID-19 cases in the U.S. and abroad and the battles over school attendance and mandates; the November midterm elections and speculation about the Democrats’ ability to keep control of Congress; the migrant crisis at the U.S.-Mexico border and criticism of President Joe Biden’s border policy as the administration marks National Human Trafficking Prevention Month; and New York City DA Alvin Bragg announces plan to reduce incarceration for certain violent crimes were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Wednesday, January 5, 2022

By Editor | by Editor

Sean Hannity Cooperation Sought by House Committee in January 6 Investigation. Texts between FOX News Channel and Premiere Networks star Sean Hannity and Donald Trump staffers before, during the January 6 Capitol attack, and after have been revealed as part of the House Committee’s investigation. Now, the House Select Committee is asking Hannity for his cooperation in its investigation. According to a report in The Hill, the Select Committee tells Hannity it is interested in communications between him and Chief of Staff Mark Meadows and others, as well as President Trump himself between December 31, 2020 and January 20, 2021. Citing a number of texts, the Committee says it appears Hannity had advance knowledge of Trump’s and his legal team’s plans for January 6. Hannity’s takes and suggestions indicate he was, at least to some degree, at odds with Trump’s beliefs about his January 6 strategy regarding the election certification. The Hill reports Hannity attorney Jay Sekulow says he’s not yet been informed of the Committee’s request but says it would raise “serious constitutional issues.” Regarding that matter, the Committee’s letter states, “The Select Committee has immense respect for the First Amendment to our Constitution, freedom of the press, and the rights of Americans to express their political opinions freely. For that reason, we do not intend to seek information from you regarding your broadcasts on radio or television, your public reporting or commentary, or your political views regarding any candidate for office.” TALKERS founder and First Amendment advocate Michael Harrison states, “In the talk media business, influence is every bit as important as ratings. Sean Hannity has consistently proven to be at the top of the pack in both measurements year after year. Obviously, not everyone agrees with his opinions – that is the nature of our business, not to mention the times. Free speech, politics and democracy are untidy affairs. The role Sean has played and continues to play in being a force to be reckoned with on both sides of the microphone is the quintessential example of just how far our format – talk radio – has come in shaping the history of this era. Fortunately, those of us who know Sean personally recognize him as a man of integrity. Although some refer to his texts as ‘damning,’ I am pleased that the ‘concerns’ he expressed to the White House a year ago put him on the right side of history when it comes down to the real nitty gritty. The rest is the real-world stuff of big-time commercial media positioning. Let he who is without sin cast the first stone when it comes to attacking those who have bravely built this medium to being a lot more than a platform for the low hanging fruit of mediocre music, disingenuous promotion codes and superficial chatter.”

Salem Radio Network Talk Host Larry Elder Won’t Run for California Governor This Year. According to numerous media reports, including one from KNBC-TV, Los Angeles, Salem Radio Network talk host Larry Elder will not run for governor of California this fall. Elder ran as a Republican in last September’s recall election of Governor Gavin Newsom and of the dozens who qualified to be on the ballot was the Republican with the most votes. It was moot, however, as voters rejected the recall. Elder says he will form the Elder for America political action committee that will benefit Republicans in federal and local elections. In a statement, Elder says, “I ran for governor because I wanted to make a difference. While I may not know what the future holds for me politically, our campaign’s ability to attract millions of votes and millions of dollars in a very short time demonstrates we have a message that resonates with Americans, and I believe we can put that to good use.” The KNBC-TV story notes that Elder for America says Elder’s recall campaign raised about $22.5 million in eight weeks.

CES2022: “Pandemic Pivots.” The pandemic has accelerated trends “that have been simmering for a while and are now coming to a boil,” according to Consumer Technology Association research. 2022 tech spending is forecast to top a TRILLION dollars in the USA alone. And covering CES this week in Las Vegas, consultant Holland Cooke spots opportunities for radio sales. Read more here.

SRN’s Hugh Hewitt Named Contributor for FNC’s ‘Special Report with Brett Baier.’ Washington-based Salem Radio Network morning drive host Hugh Hewitt is named a regular contributor to FOX News Channel’s “Special Report with Brett Baier.” Hewitt was a longtime contributor on MSNBC and he currently writes a regular column for The Washington Post.

TALKERS News Notes. The sports talk radio show “Outkick 360” – hosted by Jonathan Hutton, Chad Withrow and Paul Kuharsky – recently entered national syndication via Skyview Networks. The company says that the show recently picked up new affiliate WMBH, Joplin, Missouri which joins the growing list of affiliate radio stations carrying the 3:00 pm to 6:00 pm ET program…..The National Association of Broadcasters announces that it is now accepting entries for the 35th annual NAB Crystal Radio Awards, honoring outstanding community service efforts by radio stations throughout 2021. Winners will be recognized at the NAB Show, April 23–27, 2022 in Las Vegas. A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners. The deadline for submissions is January 31 and entry information can be found here…..Newsmax announces it is premiering its new documentary, “Day of Outrage,” tonight at 9:00 pm ET. Newsmax says the program “was produced by Newsmax to accurately and fairly detail the events related to the tragic day of January 6, 2021. The film includes powerful video footage of the protests and riots that took place on January 6, as well as a careful examination of events that led up to that fateful day.”…..ESPN Radio is celebrating its 30th anniversary this month. The national sports talk radio platform launched in January of 1992. Senior coordinating producer, content strategy & audio Amanda Gifford says, “This is an incredibly meaningful milestone for our network. Sports radio has evolved in so many ways over the past 30 years and through it all, ESPN continues to be a leader in the space thanks to the dedication and passion of everyone involved behind the scenes and on-air.”…..The Motley Fool announces that its “Motley Fool Money” weekly flagship podcast is now airing new episodes seven days a week. Weekday episodes will focus on analyzing the companies making headlines, bringing a long-term perspective to daily market news, and putting new stock ideas on the audience’s radar. Weekend episodes will feature interviews with special guests and conversations about investing styles, strategies, and psychology. Show host and head of podcast strategy Chris Hill says, “More than ever people are focused on how to achieve financial independence, and we’re excited to provide programming that’s relevant to everyone on the investing spectrum. Gen Xers are thinking about how to retire, Millennials are entering their 40s, and more members of Gen Z are starting to invest every month. Motley Fool Money is going to be a resource for all of them, seven days a week.”…..Baltimore public radio news/talk outlet WYPR-FM “Your Public Radio” is celebrating its 20th anniversary. The station says it will celebrate its platinum anniversary with a variety of in-person and virtual events, special on-air programming, fundraising campaigns and a host of unique activities for listeners all year long. Station president and general manager LaFontaine E. Oliver says, “Our community of members and listeners is the reason that we are so successful. We have one of the best performing sustaining programs in the country with almost 70% of our members giving monthly donations. Their support has allowed the station to grow to the point where we are more than terrestrial radio – our content now reaches audiences on-air, online, on-demand, on mobile and in the community.”

COVID-19, January 6 Investigation/Trump Presser, Filibuster-Voting Rights Battle, 2022 Midterm Elections, Prince Andrew Civil Suit, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/4). The soaring rate of Omicron variant cases in the U.S., the heated debate over in-school learning, and the scramble for COVID tests; the anniversary of the January 6 Capitol attack, the release of texts between Trump staffers and the media, and Donald Trump cancels Thursday’s press conference; the battle in the U.S. Senate over voting rights legislation and the filibuster; the potential change in power in Congress after the 2022 midterm elections; Prince Andrew fights the civil suit filed against him by Jeffrey Epstein victim Virginia Giuffre; and the stranding of hundreds of vehicles on I-95 in Virginia after the Southeastern snow storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Letters

By TALKERS | by TALKERS

JC Corcoran Responds

Gentlemen:

I enjoy your work, but I wish one of you responsible for today’s piece (Social Media: Handle with Care, published 1/27/12) had contacted me before it was published.  I might have been able to contribute background information most would consider pertinent.  It’s a bit frustrating to see the outcome which, in this case, amounts to a number of colleagues whose work I respect, taking positions without having some of the key facts in the story at their collective disposal.  These facts may or may not have altered their opinions, but still should be taken into consideration.  I hope you’ll share this information online as an addendum to today’s story.

I am not “defending” my use of rough language in the tweets.  I’m only offering an explanation.  Unbelievably, this entire thing began when, during the first week of October, I was alone in breaking the story, three weeks before the rest of the free world, that St. Louis Cardinal manager Tony LaRussa was about to retire from baseball.  The story was universally dismissed and I was roundly ridiculed by the local media.  It wasn’t until the day after the World Series parade that everyone realized I’d had one of the great scoops in recent memory.  My relatively new Twitter account went from 280 followers to over 2600 in just a few days.  In mid-November, similar kinds of sources told me Albert Pujols was only a few hours away from re-signing with the Cardinals.  I tweeted it.  I ended up being wrong.  That’s when some longtime adversaries went into attack mode.

1)  The Riverfront Times, the publication that started the controversy by publishing the exchange between me and the “listeners,” has been attacking, cheap-shotting and mischaracterizing my work almost since the day I arrived in St. Louis twenty-seven years ago.  I will simply use one story as an example of the way they work.  Several years ago I was involved in a lawsuit with another pair of broadcasters.  The pair engineered a physical attack on me at a charity appearance I was broadcasting from, then told police it was I that had attacked them.  Over the course of the three-year long wait for the case to come to trial, the RFT published almost two dozen attacks on my character, ranging from accusation to ridicule.  When I won the case, and the jury hit the opposing pair with $370,000 in damages, the RFT spoke not a word of it.  Moral of the story?  Their decision to come after me again came as no surprise.

2)  A series of tweets from two of the individuals in question was never published by the RFT or any other media outlet that covered this story.  The people who sent those tweets were nice enough to tell me they wanted to “rape my mother,” among other things.  I ignored them.  Again, I’m not surprised this part of the story was omitted by The Riverfront Times.  It was only when more of this sewage was sent that I finally reacted the way I did.

3)  This is not the way I talk to people.  This is not the way I talk to listeners.  This is the way I talk to creeps.

4)  Two of the people that have been sending this stuff have been identified as local broadcast competitors.  Cowards hiding behind phony screen names.  That element to the story, somehow, has been left out of all of this.  (For the record, every single thing I do in this town contains my real name and image.)

For nearly three decades I have enjoyed a terrific relationship with my listeners.  Frankly, it’s the kind of bond most GMs and PDs can only dream about.  I’ve achieved amazing ratings and won all the awards.  I hardly think it would be fair to make this unfortunate development seem typical of my work here or somehow reduce it to being my defining moment.  I learn from my mistakes as well as the mistakes of others.  I hope you’ll all do the same.

I continue to look forward to your daily work at Talkers.

JC Corcoran
KTRS, St. Louis
jcontheline.com

Great Article

I read your story, “Social Media: Handle with Care” with great interest.  I find that tweeting is a great way to engage the audience.  You will get tweets from people who will never call a radio program and sometimes from callers after they get off the air.  Twitter is used by some in our business as a one way communication and I assume that is because they don’t want to be seen as only responding to favorable comments.  I will tend to ReTweet a positive comment, but I will RT and respond to negative comments more frequently.  I guess I enjoy the “fight, fight, fight” mentality of the school yard.

Talk radio, at least how I see it, is a persuasive medium and Twitter gives you an oppurtunity to make points and back them up with links. Twitter also reminds you sometimes that you aren’t always right.

I think the real danger in a talk radio host adamantly using Twitter seems to be the danger of slipping into a mode that allows talk that wouldn’t be OK on the air, as if you were texting a freind of yours. I am guilty of this many times.

Great article.

Dale Jackson
PD/ Host of The Dale Jackson Show
The Attack Machine Blog
NewsTalk 770 AM/92.5 FM WVNN
Cumulus Media – Huntsville, AL
dale.jackson@cumulus.com

Very Smart

Love the Social Media: Handle with Care exploration.  Very smart!

Amir Forester
Forester Public Relations
Los Angeles, California
amir@foresterpublicrelations.com

Builds Up Fan Base

I have found facebook and twitter very beneficial in keeping my name in front of my former listeners during my time on the beach.  Everyday I post a story or two and make a comment on it.  Some of the discussions can get pretty intense.  It’s as if I am doing a show without doing a show.

I have the maximum of 5,000 friends on my facebook page plus 1300 on a newer fan page and about 1300 Twitter followers.  Now I know there is some overlap, but I am still adding people every day.  When I announce my next gig I will have a built in forum to drive my listeners to the new station.  It has been a wonderful way to build a loyal fan base and keep my name in the public’s eye.

Any host that isn’t currently using social media to build up their fan base in case they find themselves looking for work is a fool.

Tom Becka
Talk Show Host
Omaha, Nebraska

Responses to Walter Sabo’s Overnight: The Underexploited Daypart

THANK YOU.  Never understood why dummies don’t do more with overnights.  Why must you and I be smarter than everyone ALWAYS?

– Jake Fogelnest via Twitter

The dream for my next life.  Another all-night talk show.

– Haney Howell via Twitter

Hey…I LOVE this,Walter!  I’m a HUGE fan of “overnight” radio.  It’s how I started my career.  I do hope that your readers understand how true what you suggest is to them.  Overnights has long been ingnored in radio…a place to put the “new guy/gal,” etc.  There are TONS of wide awake people, at those hours, who’d appreciate being treated like they were as important as midday or AM drive listeners.

– Bob Bateman via Twitter

Love this.  My 2 1/2 years of overnights at WHEN Syracuse (1980-82) were fantastic and the phones always rang off the hook thanks to a wide-ranging audience of students & third shifters.

– Peter King via Twitter

Walter, I always liked your response to management: “You want non-traditional revenue?  How about selling the all-night show?”

– Tom Parker via Twitter

‎”Dennison’s…A Men’s Clothier”…etc., etc.  Love the article, as you’d imagine!

– Ray Rossi via Twitter

Enjoyed this article very much, Walter.  I totally agree.  Before talk radio, I was on air at QVC for 15 years and helped them build the overnights to an extremely profitable time slot.  Like radio, they had been neglecting it.  Live and local overnight radio shows will not only “lead the way” to morning drive, they will open the door to so many new advertisers.

Nice job, thank you for writing it!

– Steve Bryant via e-mail

 

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