“Hey, Let’s Hang Out Under the Boardwalk!”
Surprisingly, that iconic summertime feel-good song almost never made it to vinyl…
By Mark Wainwright
Consider the following song titles:
“There Goes My Baby”
“Save the Last Dance For Me”
“On Broadway”
“Up On the Roof”
“Dance With Me”
“This Magic Moment”
You don’t have to be a battle-scarred radio veteran like me, or an older music fan who remembers hearing those songs as a youngster to immediately recognize these as hits recorded by The Drifters. These songs, and all their other successful releases, were constantly played on the air back in the glory days of AM Top-40 radio, and they are still widely heard and enjoyed today, sometimes in surprising settings; “This Magic Moment” recently turned up in a TV commercial for Heinz ketchup. It is scarcely possible to imagine the history of American popular music without these songs.
Now try this little experiment:
Pull YouTube up on your browser, type the words “Under the Boardwalk” in the search box, and see what pops up. You could spend days (seriously) going through all the uploads from folks who posted that favorite Drifters tune, not to mention all the subsequent recordings made over the years. Some of the names will surprise you. Did the Rolling Stones, of all people, actually record “Under the Boardwalk”? Indeed they did, along with folks like Bruce Springsteen (yo, he’s a Jersey Shore guy, why not?). The song has became a standard, a staple of oldies bands and doo-wop vocal groups who continue to perform the song today. And yet, this most iconic of summertime feel-good songs was within hours of never being recorded. The backstory of that episode, along with the odd twists and turns of the group’s history, deserves some attention.
The Drifters (pictured below in an early photo courtesy of YouTube) were a 1950s brainchild of agent and producer George Treadwell, who got his hands on an early version of the group and envisioned them as sort of all-purpose background singers for hire who could be farmed out to provide background vocals for recording sessions, and for featured performers doing live gigs. Treadwell never thought of them as having a set lineup, he figured that vocalists would drift in and out of the group as needed (hence the name). The group became successful in their own right after their 1953 release “Money Honey” (Clyde McPhatter was the lead singer back then), and they never looked back. For more than a decade, hardly a week went by where you wouldn’t see a Drifters tune somewhere on the music charts.

Treadwell’s management of the group could be capricious, to say the least. He once purportedly fired the band and replaced them with another new group of singers who then performed a show scheduled for the following night (he might have done something like this more than once). Somehow, it all managed to work out. Dozens of vocalists were part of the group at various times, although when The Drifters were inducted into the Rock and Roll Hall of Fame in 1988, there were seven performers who were cited as critical to the group’s success. I believe Charlie Thomas was the last of these fine singers, and he died in January this year.
“Under the Boardwalk” was written in 1964 by Kenny Young and Arthur Resnick and they offered it to The Drifters, who immediately saw the potential. A recording session was set for May 21, 1964 (already pushing the calendar for summer release), but the night before the session, lead singer Rudy Lewis died of a suspected heroin overdose. George Treadwell and the folks at Atlantic Records really wanted to get the tune out there, so they finally decided to record the song as scheduled. Johnny Moore was called upon to sing the lead vocal; he was the group’s designated backup lead vocalist who would fill in when needed.
One can hardly imagine what these guys were thinking and feeling under the circumstances, but they got through it, Johnny Moore did a superb job, and the final result was amazing. The group actually cut alternate takes of the song. Some radio stations were hesitant to play a record containing the lyric “making love under the boardwalk” (remember, this was 1964), so other takes were done with the replacement line “falling in love under the boardwalk.” It was released in June and was constantly heard on the great AM Top-40 stations of the day, and played incessantly on jukeboxes nationwide. The song spent three weeks at #1 on the Cashbox magazine R&B chart, and got as high as #4 on the Billboard Hot 100 chart. The song would have almost certainly been a Billboard #1, except for a quartet of young Brits who called themselves “The Beatles.” You might recall they also had some pretty good tunes out there at the time.
And the date of that highest Billboard chart position? August 22, 1964. Fifty-nine years ago today.
So now comes the inevitable YouTube link. I think this one is the original track containing the “naughty” lyrics. Turn up the volume and enjoy! (And remember, you should use lotion that has a minimum rating of SPF 30!)
Under the Boardwalk – The Drifters
Mark Wainwright is a veteran radio performer who spent more than 30 years working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. (He was even a pretty good AM Top-40 jock back in the day, just ask him!) He can be reached through his LinkedIn page or at markwainwright@earthlink.net
As this week’s first Republican presidential debate looms, my FOX News Radio-affiliated client stations are irked. Thanks to their network, they’re carrying it live, and locally sponsored, and promo-ing it aplenty. A couple of my clients will travel to Milwaukee to wrap pre- and post-game color around the play-by-play. So, yuh, they’re irked.
Bulletin: “Linear TV” is no longer the winner.
exclusive offering, Kim Komando shares insider secrets to empower listeners to unlock the full potential of their digital lives, catering to a diverse audience across music and spoken word radio formats. Today, technology is infused into every aspect of our lives. Kim Komando’s daily programs transcend barriers, enhancing the lives of listeners from all backgrounds” Komando adds, “I’m thrilled to join forces with the industry leader, WTOP, to bring invaluable tech insights to their discerning audience.”
the street along with other protestors in front of the Midland Beach Migrant Shelter on Staten Island. According to a report by Greg Wehner at FOX News, Sliwa was protesting the at the former Midland Beach Senior Citizen Home. It was the second time in a week that Sliwa was arrested. On Wednesday of last week (8/16) he and others protested in front of the Creedmoor Hospital Grounds where a tent shelter for migrants has been built.
show will come soon), Mike Greenberg’s “Greeny” show remains in the 10:00 am to 12:00 noon ET slot. Chris Carlin and Joe Fortenbaugh host the 12:00 noon to 3:00 pm ET show (again, the name will come later), Freddie Coleman and Harry Douglas host the 3:00 pm to 7:00 pm ET “Freddie & Harry” show, followed by Amber Wilson and Ian Fitzsimmons hosting the “Amber & Ian” show from 7:00 pm to 10:00 pm ET. 
Rick Caffey says, “We are thrilled to welcome Eric Baker to the Audacy Atlanta team as our new director of sales. With his extensive background in sales management, we are confident that Eric’s expertise will drive our market growth to new heights. His strategic vision and proven leadership will undoubtedly contribute to our continued success in delivering top-tier content and engagement to our valued listeners and partners.” Baker says, “It’s with great enthusiasm that I embark on this new journey as the director of sales at Audacy Atlanta. I’m thrilled to collaborate with industry veterans like Rick Caffey, Doug Abernethy, and Reggie Rouse, whose expertise I greatly respect. My 16 years at Radio One have been invaluable, and I can’t wait to bring that experience to the dynamic team at Audacy Atlanta, working together to deliver results and achieve remarkable success for our clients while continuing to positively impact the Atlanta community!”
in 1979 from the University of Georgia with a degree in Journalism from the prestigious Grady School of Journalism, she worked in the corporate world and met a payroll. She is a wife, mother and a grandmother. She’s stayed at home and juggled children and working priorities. She says there is no glass ceiling and women can have it all, just not at the same time. A life-long learner, she completed her MA in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Her thesis was on women’s electoral success in the GOP. During her formidable broadcasting career in the Peach State, she has pivoted between holding positions on key talk stations and performing stints in politics and the public sector. These include being state director of field offices for Governor Brian Kemp. She’s also worked for Senator David Perdue in senior staff positions. In addition to her daily duties at WDUN, Zoller serves on the Georgia State Board of Education. TALKERS publisher Michael Harrison says, “Martha Zoller is a perfect ‘go-to’ guest to discuss the Georgia Trump indictment. She’s an independent Republican and moderate conservative without an ax to grind. I have always found her to be an extremely credible source for political discussion of the hot issues – now with the Trump Georgia story boiling on the front burner, she is a talk show treasure for her industry colleagues.” To arrange an interview or set up a connection with Martha Zoller, contact Victoria Jones at DC Radio Company at 917-865-3991 or
2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”
ET. SiriusXM vice president of sports programming Eric Spitz says, “Michelle and Cody bring a tremendous level of energy and passion to the mic, which our listeners will love. ‘Beadle & Decker’ is an outstanding addition to Mad Dog Sports Radio and their strong personalities and opinions will help us continue to deliver the best all-sports talk channel to listeners across the country.”
marketing and community engagement for Chattanooga’s Erlanger Health System, TVFCU, and the Skyuka Hall School. A beloved media personality, Mescon’s signature style, boundless energy, and passion for the community have made him a household name throughout the Chattanooga region.” Cumulus Chattanooga VP and market manager John Lewis states, “We are thrilled to welcome Jed to WGOW and our Cumulus Chattanooga team. Jed has amassed an impressive career in media and his unique perspective, connection to the community, and skillset will undoubtedly take WGOW to the next level.” Mescon comments, “I spent 28 years waking up at 2:45 am to bring the news to Chattanooga. This brings me back to my roots, doing both news and co-hosting mornings from 6-10am on WGOW Talk Radio 102.3.”
exits his role as director of programming for the Los Angeles operations that includes news/talk KRLA AM 870 “The Answer,” Christian talk KKLA-FM, and Christian contemporary KFSH-FM. Tyler tells TALKERS magazine he’s ready to apply his 20-plus years of director of programming and on-air experience in Los Angeles to his next successful situation. You can contact him at:
Baltimore, Birmingham, Greensboro, and Winston-Salem. The show airs on SiriusXM’s College Sports channel in addition to radio stations in 12 of the top 50 markets across the country including Washington, Tampa, Portland, Charlotte, Pittsburgh, Austin, Kansas City, Raleigh, Nashville, Norfolk, Jacksonville, and New Orleans. Guests on the program over the years have included Serena Williams, Kevin Durant, Simone Biles, Jerry Rice, Snoop Dogg, Michael B. Jordan, and more.
related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Salem Podcast Network’s “The Charlie Kirk Show” at #21, and Cumulus Podcast Network’s “The Mark Levin Show” at #22. Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period.
Deeter to Milwaukee to cover the first GOP presidential debate next Wednesday (8/23). SMG is making Deeter available to radio stations for live hits via a Comrex at no charge. Interested stations should reach out to SMG via email at:
with CMG in 2016 as a developmental marketing intern. She served on the community affairs department at WFTV-TV and as a digital campaign specialist and digital sales specialist for CMG Orlando. Director of sales Ashley Williams says, “I couldn’t be more excited about Kaylee returning to our team. Her digital acumen and experience will increase the value and results we deliver for our clients. Additionally, she’s a servant leader who cares deeply, making her the perfect fit for our team.”
lead-in to the weekend in college football and is hosted by FSR weekend personality Brian Noe who’s joined by former All-American Penn State left guard Rich Ohrnberger and betting analyst Jared Smith. The Sunday show airs from 10:00 am – 1:00 pm ET, also hosted by Noe and features feature NFL veteran Geoff Schwartz, along with professional sports bettor and KrackWins.com founder Bill “Krack” Krackomberger.
listing on Nasdaq. “PODC” has been reserved as the trading symbol for PodcastOne’s common stock. LiveOne senior management will host a live conference call and audio webcast to provide business developments and details of the planned spinout of PodcastOne at 1:30 pm ET tomorrow (8/17).
by more than 2 million people nationwide on a weekly basis. “The World” executive producer Dan Lothian says, “We’re delighted to welcome people from Florida, Wisconsin, Nevada, Ohio, Iowa, New York, Michigan, Illinois, and Kansas to the hundreds of communities listening to The World’s global coverage. As we reach this exciting audience milestone, we remain committed to bringing all our listeners nuanced coverage of the most critical global issues of the day, fueling informed conversations about international affairs.”
their podcast “The Dumb Zone,” arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. Since then, the two have been producing the aforementioned podcast. In response to the suit filed by Cumulus, McDowell and Kemp argue, “Plaintiff’s business is the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed Defendants. Plaintiff has realized only too late that it should have been moving into new media platforms for years now. Defendants’ new venture does not compete with Plaintiff, and their words and actions have complied with the restrictive covenants of their employment contracts despite, as will be shown below, almost all of those covenants are illegal restrictions on Defendants’ rights under the National Labor Relations Act.” Mediation has been set for August 22.
inked in 2021 and included Cadence13 and APM developing and producing new shows and made Audacy the exclusive podcast sales rep for APM. The piece further notes that Audacy CEO David Field referenced the deal during his Q2 2023 earnings commentary saying, “In June, we successfully negotiated an early exit to an onerous Podcast ad representation contract, which resulted in a restructuring charge of $5.9 million in the quarter and the accelerated recognition of $4.5 million of prepaid content expense. We believe exiting this agreement will have a positive impact on our podcast margins, without materially impacting our future podcast revenue growth opportunity.”
were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’”
worked at Saga Communications’ Bellingham, Washington stations for decades hosting his program “The Zone” on both news/talk KGMI-AM and sports talk KPUG-AM. Saga says, “He was a skilled broadcaster of sports at all levels, but was especially known for his knowledge of and dedication to Whatcom County high school teams, their athletes and coaches. His family thanks the community for their outpouring of support, and says they’ll announce plans for a memorial in coming days.”