Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump’s legal battles; the 2024 presidential race; Texas Governor Greg Abbott under pressure to remove floating barriers in the Rio Grande; the weekend’s premieres of The Barbie Movie and Oppenheimer; the extreme heat affecting much of the United States and Europe; the Jason Aldean “Try That in a Small Town” controversy; the latest attacks in the Russia-Ukraine war; Israeli protests over Netanyahu’s plans to weaken the country’s Supreme Court; Elon Musk transitions Twitter to its new name X were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Coleman Insights Introduces “Pod Predictor”

Coleman Insights Logo In order to measure interest in podcast content pre-launch, Coleman Insights is having 1,000 United States and Canadian podcast listeners (in the 18 – 64 demo) rate podcast show titles and elevator pitches on a one to five scale. Regarding this “Pod Predictor” concept, Coleman Insights vice president/consultant Jay Nachlis comments, “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. With ‘Pod Predictor,’ podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.” Possessing the ability to test one or multiple concepts, “Pod Predictor” is available to individual publishers and networks. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.

Industry Views

Ransomware is Everyone’s Problem

By Steven J.J. Weisman, Esq.
Bentley University, Boston
Professor of Law
Scamicide.com, Founder
TALKERS, Legal Editor

The recent ransomware attack against radio group and media company Townsquare Media may have come as a surprise to some people.  It shouldn’t have.  Ransomware is a huge problem and media companies are increasingly becoming targeted by cybercriminals.

As you undoubtedly know, ransomware is a type of malware that once installed on your company’s computers locks and encrypts your files.  The cybercriminals who use ransomware to attack your company then threaten to destroy your files unless you pay a ransom, generally in cryptocurrencies.  More recently the threat of ransomware has evolved where the cybercriminals also threaten to make public embarrassing information gathered in the hacking of your computers.

Just how big a problem is ransomware?  Worldwide 37,700 ransomware attacks occur every hour.   Part of the reason for there being so many ransomware attacks is that they are perpetrated not only by sophisticated cybercriminals who develop the new strains of ransomware, but also by far less sophisticated criminals who go to the Dark Web, that portion of the internet where criminals buy and sell goods and services, and lease the latest versions of ransomware along with bots to serve as delivery systems for the ransomware.    According to cybersecurity firm Emsisoft, in 2021, the financial impact of ransomware attacks in the United States was 623.7 million dollars.  Also, don’t think if your company is a small to medium sized business that it won’t be targeted by ransomware attacks.  Due to the easy availability of the sophisticated malware and delivery systems required for a ransomware attack, small and medium sized businesses are frequent targets of ransomware attacks.

Media companies are a common target for ransomware attacks with devastating consequences.  In 2017, San Francisco NPR station KQED was hit with a damaging ransomware attack. In 2019, Entercom suffered a major ransomware attack.  In 2021, Cox Media, which owns 57 radio and television stations, fell victim to a ransomware attack.   Also in 2021, Sinclair Broadcast Group, which owns 185 television stations throughout the country suffered a ransomware attack which cost the company 63 million dollars in lost advertising revenue and 11 million dollars in expenses related to remedying the attack.  And these are just a few of the many ransomware attacks against media companies big and small.

To read more and learn what you can do, click here.

Industry News

John Hope Bryant to Black Effect Podcast Net Board of Directors

The Black Effect Podcast Network, the joint venture between iHeartMedia and Charlamagne Tha God, announces that John Hope Bryant joins its board of directors, effective immediately. Bryant is the founder, chairman and chief executive officer of Operation HOPE, Inc, the non-profit provider of financial literacy andim economic empowerment tools and services in the United States. He is also chairman and chief executive officer of John Hope Bryant Holdings, Bryant Group Ventures and The Promise Homes Company, a for-profit minority-controlled owner of institutional-quality, single-family residential rental homes in the U.S. “We are pleased to welcome John Hope Bryant to The Black Effect Podcast Network’s board of directors. John brings a strong track record of business success, broad leadership experience in philanthropy, education, public engagement and innovation, and a deep appreciation for black culture that makes him the perfect choice to help steer and shape the future of the network.”

Industry Views

Pending Business: Thank You, Mr. President

By Steve Lapa
Lapcom Communications Corp
President

imHow about a collective “thank you” to the 45th president of the United States for keeping your talk radio programming relevant, timely, unpredictable and most of all engaging?

The interpretation, speculation and compilation of facts, opinions and reporting will be non-stop until this chapter of the news cycle meets the next chapter. This is a never-ending saga that keeps the dial locked into your talk radio frequency. This is the content that keeps the electronic water cooler crowded with listeners who can’t get enough.

Whatever comes next in this chapter of history unfolding in front of our collective ears and eyes is the oxygen that keeps the talk radio world alive and well every day. By the way, the 45th president of the United States just may have pulled your typically soft talk radio summer sales out of the basement and pushed you into an express elevator to the penthouse.

Are you still feeling the drumbeat of the naysayers predicting how talk radio will age out? Or better yet, run its course? My prediction is talk radio is about enter a phase previously unmatched in American broadcast history. Seriously. When was the last time a former president of the United States owned the headlines and collective headspace of talk radio hosts and listeners worldwide for so many years? Never.

Let’s get ready to refresh our summer vacation schedules, seasonal sales packages, rates, and most of all strategies. Start here:

— Sell the concept. Leave the opinions and banter about indictments, politics and the law to your on-air talent. Focus instead on the unique value of the engaged audience.

— Experts are important. Chances are your talk radio hosts will be smart enough to break down the issues and lean on experts to help the audience understand the ramifications. Credibility and consistency can make your coverage stand apart. Show your advertiser what makes your coverage different and better.

— Talk radio goes where TV and video can’t – the car, the beach, even the backyard. Sell the need to know on the go.

— Unfolding the unpredictable. Your listeners want the “inside scoop” on what the next chapter of this saga looks like. Your on-air talent look for every opportunity to give their listeners a peek behind the opinion curtain. The seller’s job is to bring the value of that connection to life on every sales call.

Talk radio is alive and well every day. It’s up to you to show your advertisers the value of instant access to a trusted voice.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

FOX News Media is presenting the third installment of “The Senate Project” series on June 12 at 11:00 am ET from the Edward M. Kennedy Institute for the United States Senate in Boston and will feature Senators Joni Ernst (R-IA) and Jeanne Shaheen (D-NH) in a forum moderated by FOX News Channel chief political anchor Bret Baier. The hour-long event will focus on a variety of topics, including foreign policy and homeland security.

Cumulus Media’s Westwood One announces it is broadcasting every game of the Women’s College World Series beginning with the preliminary games on June 1 through the finals on June 9. The broadcast crews for the Women’s College World Series will feature Ryan Radtke and Chris Plank as play-by-play announcers; former Oklahoma and Team USA outfielder Destinee Martinez and Hall of Famer Leah (O’Brien) Amico.

Industry News

TALKERS News Notes

Audacy partners with nonprofit breast cancer organization Susan G. Komen for its four Milwaukee radio stations – including sports talk WSSP-AM “1250AM The Fan” – to become the official radio media sponsor of the organization’s Wisconsin division. The stations will unite to support Susan G. Komen with a “One in Eight” program spotlighting the fact that one in eight women will be diagnosed with breast cancer in her lifetime. On the eighth, eighteenth, and twenty-eighth day of each month, the stations will host a segment promoting healthy lifestyle behaviors. Audacy Madison and Milwaukee regional president Andrea Hansen says, “We’re proud to leverage our voice to inspire local community members to support the cause to end breast cancer in ways that unite Milwaukee and deliver much-needed funding. Susan G. Komen is the leader in breast cancer research and the fight to find a cure and we’re thrilled to team up with them to champion their mission.”

City College of New York-owned non-commercial station WHCR-FM is airing a new, weekly radio programim hosted by Barbara Askins, president & CEO of the 125th Street Business Improvement District. The title of the show is “125th Street & Beyond” and focuses on the organization’s mission. WHCR general manager Angela Harden comments, “It is also a show about the relationships the 125th St. BID is building with New York City agencies and with BIDs around the world. Perhaps no neighborhood in New York City is as storied as Harlem, long the capital of Black culture in the United States. It’s a name known around the world. And now 125th Street has its own show. I am honored to host the show and look forward to welcoming many voices that support the betterment of Harlem.”

Job Opportunity

Columbus’ “The Fan” Seeks Station Manager

TEGNA’s sports talk WBNS-FM, Columbus, Ohio “97.1 The Fan” is seeking a “strategic, creative, dynamic, experienced broadcasting sales manager/director of sales/general manager to become our next great station manager. ‘97.1 The Fan’ is the flagship station for all Ohio State Athletics as well as NHL’s Columbus Blue Jackets and the MLS Columbus Crew. ‘The Fan’ is also the Columbus home for Cleveland Browns football. Our legacy properties boast one of the top-rated ESPN affiliates in the United States as well as a statewide network of over 80 stations and a digital platform of full-service digital solutions. This position reports to the president and general manager of WBNS-TV.” Find out more and apply here.

Industry News

Newsmax Inks Deal to Broadcast in Southeastern Europe

Newsmax Media, Inc announces that it is signing a deal with Telecom Serbia to broadcast Newsmax content to customers in Southeastern Europe. Newsmax CEO Christopher Ruddy says, “Newsmax is excited about its partnership with Telecom Serbia, which has become an impressive player in numerous European markets.im Newsmax saw this agreement as both an opportunity to join with a respected leader in multimedia, Telecom Serbia, but also to strengthen America’s ties with the people of Serbia and the Balkans. The United States and Serbia were allies in both World Wars, share a common desire to overcome the destructive legacy of communism in East Europe, and both continue to support democratic societies. We believe that millions of Americans, Serbs and others will see us as an important source of information that they can trust.”

Industry News

The Epoch Times Podcaster Explores California Exodus in New Documentary Film

Siyamak Khorrami, host of the successful “California Insider” audio/video podcast and editor of the Southern California edition of The Epoch Times, explores the unprecedented mass exodus of California and its root cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on LeavingCAmovie.com, Khorrami takes viewers on an intimate journey of love, loss, tragedy and hope as residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on YouTube and Epoch TV. Launched in 2020, Khorrami focuses on the critical issues and current events of the wealthiest and most populated state in the nation.

Industry Views

The Power of Appealing to Aspiration

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowIt was a cruel trick. Hulu started streaming “For the People” from Shondaland Productions last month and I bit. It is a show about Manhattan, ambition and really well-tailored clothes. Then I looked at the more information tab and discovered that the show was cancelled… in 2018. Crushed. Two seasons on ABC. Cancelled.

Why have I fallen so hard for a show about the lawyers of the United States District Court for the Southern District of New York? Two reasons: “For the People” is aspirational TV (at least to me) like, “Diners, Drive-ins and Dives.” Every character in “For the People” has an enviable 20s-in-Manhattan lifestyle. It is easy for me to embrace the warm pool fantasy of a good job, cool sushi bars, easy sex. I also miss a character in the show named Kate Littlejohn played by Susannah Flood. She says what needs to be said and does not care what people think of her in the workplace! That’s my aspiration too!

“Diners, Drive-ins and Dives” is also aspirational (again, at least to me). The star, Guy Fieri, lives off the grid and off the menu. He eats any deep-fried dish he wants in the kitchen with the chef for free! I eat Lipitor. I aspire to be Guy Fieri, a man who has no negative consequences for his cardiac arrest diet.

When a show taps into your aspirations on any level, it becomes your show. Radio entertainment did that for you, that’s why you work in radio! You and I can do that for a listener. The founding Top 40 jocks tapped the aspirations of teens every day. Dewey Phillips on WHBQ, Alan Freed on 1010 WINS, Bruce Morrow on WABC and many more. What did they do? They said the names of their listeners for hours and hours, they formed an exclusive club of cool kids. These pioneers compelled their listener to buy the record, the ticket and come to the dance.

“Hey cousin, you’re captured.”  Bruce Morrow said that phrase MILLONS of times going into breaks. He captured the listener behind the velvet rope of coolness and that’s where they aspired to be and to remain.

The moment you share a story your listeners absolutely relate to, they will aspire to join your club. Say a listener’s name, and you instantly become a part of their personal history. Radio’s star making power is radio’s magic. Secretly, every listener wants to be a star, make their aspiration come true and you have a listener for life. Or, as the pedantic say… a P1!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry Views

Pending Business: The News Cycle

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full yearProduct - Logo 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our Bill Wilson - Townsquare Mediadigital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”

Industry News

Meg Dowdy is 2023 Elevating Women in Audio Mentee

Mentoring and Inspiring Women in Radio, Inc announces that Meg Dowdy is the recipient of the 2023 Elevating Women in Audio Mentorship program. The ‘Elevating Women in Audio: MIW & Luminate Mentorship’ program is a year-long experience that provides greater opportunities for women interested in managementRadio Ink - Radio station positions in audio, and involves personalized conversations with a vast network of high-level radio executives and experts to help advance a career within the radio/audio industry. Dowdy is a regional content director who works with nine Townsquare Media markets in the Southeastern United States. During her career she’s also been a morning show co-host, award-winning news reporter, brand manager, promotions director, and midday host. MIW board president Ruth Presslaff says, “This year we had more applicants and more high-quality applicants than ever before. Meg’s dedication to her future, to the business and to paying her success forward was very impressive. We can’t wait to start working with her.”

Industry News

TALKERS News Notes

Salem Media Group, Inc announces it is issuing an irrevocable notice of redemption to the trustee of its outstanding 6.75% Senior Secured Notes due 2024. The Notice calls for the redemption – set for March 27, 2023 – in full of the remaining $36.5 million in outstanding aggregate principal amount of 2024 Notes at a price equal to 100% of the principal amount of the 2024 Notes being redeemed, plus accrued and unpaid interest to the redemption date. Salem expects to pay the redemption price for the 2024 Notes by issuing an additional $44.685 million in aggregate principal amount of its 7.125% Senior Secured Notes due 2028 to certain holders of its 2028 Notes pursuant to a purchase agreement entered into with such holders in connection with the initial issuance of the 2028 Notes.

Major League Soccer’s D.C. United announce that it and iHeartMedia Washington D.C. are extending their partnership for iHM to handle local radio broadcasts for the team’s regular season matches on WTSD-AM, WWDC-HD2, and W284CQ and the iHeartRadio App. Dave Johnson, who has called matches for D.C. United since the club’s inception in 1996, will lead the production as the play-by-play commentator. Bruce Murray, former United States National Team player and DMV native, will accompany Johnson to begin the season.

Bloomberg Radio – syndicated nationally by Key Networks – announces that it welcomes new affiliate Cox Media Group’s WSB-AM/WSBB-FM, Atlanta. “95.5 WSB” says it will broadcast Bloomberg business content that is geared towards the burgeoning Atlanta market.

Industry News

SiriusXM Names Gail Berger SVP/GM of Automotive Partnerships

SiriusXM promotes Gail Berger to SVP and general manager of automotive partnerships, taking over for the retiring Rodney Pickett. SiriusXM chief commercial officer Joe Verbrugge says, “Gail is a proven leader with extensive relationships and experience in the automotive community and whose programs have deliveredFace - Skin significant, positive results for our organization. We are excited for Gail to lead our automotive teams and to continue to drive growth of SiriusXM’s dominant in-car presence.” Berger comments, “SiriusXM’s strong and deep relationships with every major automaker and tens of thousands of dealers and remarketing organizations across the United States are a testament to our team’s talent and capability. I am excited to step into this leadership position and continue to grow our business and deliver the best customer experiences in the vehicle.”

Industry News

David Pakman is This Week’s Guest on Harrison Podcast

Progressive talk media host David Pakman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Pakman is one of the relatively rare breed of progressive talk show hosts currently heard with a modest footprint on commercial radio. But beyond that, he has a significant and growing presence on his own YouTube channel where he has over a million-and-a-half subscribers, a commerciallyDavid Pakman - The David Pakman Show sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting. Listen to the podcast in its entirety here.

Industry News

New York State Broadcasters Opposes Sports Wagering Ad Ban

U.S. Rep. Paul D. Tonko (D-NY) is sponsoring a bill in the U.S. House that would ban online and electronic advertising of sports gambling. Tonko says, “This Sunday, millions of families across the U.S. will tune in to watch the Super Bowl. Between the plays, the halftime show, and the excitement, tens of millions will be bombarded by ad after ad from DraftKings, FanDuel and others promising so called ‘risk free’ or ‘no sweat’New York State Broadcasters Association - New York bets in their ruthless pursuit to get new customers hooked on their products. In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.” New York State Broadcasters New York State Broadcasters Association - DirectorAssociation, Inc president David Donovan states, “We oppose legislation that bans both mobile sports and casino sportsbook advertising in the United States. Advertising is essential to educate consumers in this highly competitive market. The tax revenue generated by sports betting has helped to finance essential government services for citizens throughout New York State. It has stimulated local economies in areas lacking job opportunities. Advertising revenue from these ads helps broadcast stations meet the needs of their communities by financing local news and public affairs programs. A ban on sports wagering advertising prevents all responsible adults from receiving information about a legal product in New York, raising significant constitutional issues. There are more effective options available to address issues concerning problem gambling and protecting children. We look forward to working with Congressman Tonko to explore these options.”