Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

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Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

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The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

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EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

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Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

RTDNA Files Request to Broadcast Trump Trial

On Thursday (10/5), the Radio Television Digital News Association (RTDNA) and a coalition of media outlets filed a legal request with the U.S. District Court of Washington D.C., formally asking for live audio and video coverage of the upcoming January 6th-related criminal trial against former President Donaldim Trump, currently on the docket for March 2024. RTDNA says it has consistently advocated for the public’s right to live audio and video coverage of the multiple trials facing the former president. RTDNA CEO Dan Shelley states, “For decades, RTDNA has been the nation’s leading advocate for cameras in courtroom. We believe Americans have a right to see for themselves if and how justice is administered to a former president of the United States. The only opportunity for the public to have any faith in the outcome of this trial is if people are able to see and hear the proceedings for themselves.”

Industry News

Cumulus Media and Former KTCK-AM/FM, Dallas Hosts Settle

The legal battle between Cumulus Media and former KTCK-AM/FM, Dallas midday sports talk hosts Dan McDowell and Jake Kemp is over as United States District Judge Karen Gren Scholer issues an order stating that the parties have resolved the matter and the parties are to file dismissal documents byim Friday (9/29). Cumulus objected to the two hosts publishing their “The Dumb Zone” podcast arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. McDowell and Kemp had argued that Cumulus’ business is “the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed the Defendants.” Ultimately the two sides were ordered into mediation on the matter. The terms of the settlement have not been made public.

Industry News

Beasley Media Group Launches Podcast Radio U.S. Format in Four Markets

Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radioim Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Industry News

Bold Gold Foundation Announces VIP Speakers for 8th Annual Event

The Bold Gold Foundation, the non-profit arm of the Bold Gold Media Group that supports educational programs to help students prepare for careers in broadcast journalism, announces that this year’s 8th Annual Event and Dinner on October 21 at the Keystone Grand Ballroom at Mohegan Pennsylvania in Wilkes-Barre will feature General David Petraeus and Lord Andrew Roberts as keynote speakers. This year’s event is being done in partnership with the Churchill Society of Pennsylvania and will pay tribute to the United States Armed Forces and the theme will follow the title of Petraeus’ and Roberts’ forthcoming book, Conflict: The Evolution of Warfare from 1945 to Ukraine (Harper 2023). Bold Gold president Vince Benedetto says, “This year will be a most extraordinary event as we have the honor of hosting two remarkable leaders, General David Petraeus and Lord Andrew Roberts. General Petraeus is, of course, one of the all-time great U.S. military commanders and strategists, and Andrew Roberts is one of the greatest living historians and scholars. This evening will be historic, educational and prescient. Having these two giants together on the same stage will be a night to remember.” The Bold Gold Foundation is also be honoring Northeast Pennsylvania business leader, James Shook, of Lake Region IGA, with The Atlas Award for Citizenship, an honor that is bestowed on individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. A limited number of complimentary tickets are available for students interested in a career in broadcast media, as well as for military members and first responders. Find more information about the event here.

Industry News

TALKERS News Notes

The Minneapolis Star-Tribune reports that the NBA’s Timberwolves will not renew their deal with Audacy’s WCCO-AM for the team’s game broadcasts beginning with this 23-24 season. Team spokeswoman Sara Perez states, “We appreciated our partnership with WCCO and the radio broadcast opportunities we were able to accomplish with them. However, we are looking forward to announcing a new radio broadcast partnership in the weeks to come.”

FOX News Channel chief political anchor Bret Baier will present an exclusive interview with Saudi Arabia’s Crown Prince Mohammed bin Salman on his “Special Report” program on September 20 at 6:00 pm ET. This is bin Salman’s first interview with a major American news network since 2019. FNC says, “The pre-taped, no-holds-barred interview will cover a range of topics about the future of the kingdom and relations with the United States. Baier will anchor “Special Report” from Saudi Arabia on September 19 and 20 and present a behind-the-scenes look at the kingdom, conducting adjacent interviews with other Saudi officials as well.

Industry News

The Tavis Smiley Show Now Heard in Chicago and Philadelphia

The national syndication effort of the “Tavis Smiley” talk radio program accelerates with WVON, Chicago and WURD, Philadelphia adding the program to their lineups. Based at SmileyAudioMedia, Inc’s “unapologetically progressive” urban talk KBLA, Los Angeles, the program was recently put into syndication on Equity Media LLC’s talk WBOK, New Orleans. SmileyAudioMedia says WURD beganim airing the program yesterday (9/11) and WVON starts on October 2. Additional networks and stations picking up the “Tavis Smiley” show this month include the “We Believe Radio” network in Mississippi and its affiliates. Smiley says, “In little more than a month, our radio show is now heard in three of the nation’s top five markets. We’re excited that more of America now has access to our innovative and empowering programming with groundbreaking and exclusive conversations. Our rapid expansion is filling a void for African American and progressive listeners in a growing number of markets throughout the United States during this critical presidential election season.” WURD Radio CEO Sara M. Lomax comments, im“WURD Radio is excited to bring the ‘Tavis Smiley’ show to our listeners in Philadelphia and beyond. Tavis brings a powerful mix of dynamic interviews, pointed social and political commentary and a roster of A-list guests. He is a welcome addition to WURD’s lineup of progressive Black talk programming. Our listeners will be informed, entertained and enlightened by the insightful conversations with notable and influential figures Tavis hosts on his program every day.” WVON chief Melody Spann Cooper says, “We’re excited about Tavis’ return to Chicago radio. He has had a long association with WVON. His show is a perfect fit to offer a national perspective on Black America.” Tavis Smiley recently received the coveted “Freedom of Speech Award” at the Talkers 2023 conference held on June 2, 2023.

Industry News

Anna Gomez Confirmed as Fifth FCC Commissioner

The U.S. Senate confirms Anna Gomez to a five-year term as a commissioner of the Federal Communications Commission. Gomez’s confirmation puts an end to two years of gridlock that’s left the Commission with four instead of the full complement of five commissioners. FCC chair Jessicaim Rosenworcel says, “Congratulations to Anna Gomez on her confirmation by the United States Senate. I look forward to welcoming her to the Commission. Anna brings with her a wealth of telecommunications experience, a substantial record of public service, and a history of working to ensure the United States stays on the cutting edge of keeping us all connected. Her international expertise will be a real asset to the agency. I look forward to working with her to advance the agency’s mission to ensure the benefits of modern communications reach everyone, everywhere and that the United States can continue to lead in the digital age.”

Industry Views

Pending Business: Persistence vs Passion

By Steve Lapa
Lapcom Communications Corp
President

imWhich is the more important “check the box” trait – persistence or passion?

Is it easier for your air talent to answer that one? Of course, we want passionate on-air talent – those who live for the opportunity to get behind the mic, break it all down for the audience or deliver the critical information that can save lives and calm the fears of an anxious audience.

In a week, for the 22nd time we will remember the events of 9/11. During that historic window of time, I had the privilege of experiencing firsthand the passion that drives great on-air talent to power through the most difficult unknown to stay close to their audience and calm the fears of an audience in shock.

But we must also consider the day-to-day. How about your on-air talent and their producers who compete every day for that exclusive interview that will surely drive audience levels, advertiser results, and maybe a bonus or promotion?

They power through the multiple calls that are not returned, the polite put-off and unkept promises. Especially stinging is when a competitor winds up with the prize.

Persistence or passion? Stop. Right there you must consider the Abraham Lincoln theory of persistence. His mother died when he was nine, he went bankrupt at 27, had a nervous breakdown before he was 30, lost eight elections, finally in 1860 was elected president of the United States and one year later faced the greatest internal conflict in the history of our country – the Civil War.

Let’s go to sales.

Anyone passionate about selling? My number one theory in recruiting sellers from South Florida to San Francisco was and still is, nobody grows up wanting to sell radio advertising. On the other hand, many of us were and still may be passionate about being ON the radio (before or alongside podcasting, YouTube, Rumble, Tik-Tok and Instagram). The passion to perform runs deep through all media, music, theatre, sports, the law, medicine, even business. The passion to sell? Now that is one complicated conversation.

For what it’s worth, here is my theory. It takes both passion and persistence to be great. What attracts any high achiever to a long-term career typically begins with a passion play. A love for the game and the need to achieve. The harder you chase the dream, the more persistence comes into play. The more you learn the ins and outs of refining persistence, the more you will hit your stride in performing.

And there you have it! Touch those three magic “Ps” every day, passion, persistence, performance and the fourth will come your way: Profit!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Triton Digital Releases July Streaming Ranker

Triton Digital publishes its Streaming Ranker for the July 2023 period that lists the top performing digital audio publishers based on Average Active Sessions. For the United States (6am-12mid, Mon-Sun), iHeartMediaim remains ranked #1 with 281,120 Average Active Sessions. Following at #2 is NPR Member Stations (69,006 AAS) and Audacy at #3 (62,853 AAS). Cumulus Streaming Network is #4 (36,554 AAS), Beasley Broadcasting Corporate comes in at #7 (15,728 AAS), followed by Hubbard Broadcasting at #8 (13,478 AAS), and Urban One at #9 (9,131 AAS). See the complete ranker here.

Features

“Hey, Let’s Hang Out Under the Boardwalk!”

Surprisingly, that iconic summertime feel-good song almost never made it to vinyl…

 

By Mark Wainwright

imConsider the following song titles:

“There Goes My Baby”

“Save the Last Dance For Me”

“On Broadway”

“Up On the Roof”

“Dance With Me”

“This Magic Moment”

You don’t have to be a battle-scarred radio veteran like me, or an older music fan who remembers hearing those songs as a youngster to immediately recognize these as hits recorded by The Drifters. These songs, and all their other successful releases, were constantly played on the air back in the glory days of AM Top-40 radio, and they are still widely heard and enjoyed today, sometimes in surprising settings; “This Magic Moment” recently turned up in a TV commercial for Heinz ketchup. It is scarcely possible to imagine the history of American popular music without these songs.

Now try this little experiment:

Pull YouTube up on your browser, type the words “Under the Boardwalk” in the search box, and see what pops up. You could spend days (seriously) going through all the uploads from folks who posted that favorite Drifters tune, not to mention all the subsequent recordings made over the years. Some of the names will surprise you. Did the Rolling Stones, of all people, actually record “Under the Boardwalk”? Indeed they did, along with folks like Bruce Springsteen (yo, he’s a Jersey Shore guy, why not?). The song has became a standard, a staple of oldies bands and doo-wop vocal groups who continue to perform the song today. And yet, this most iconic of summertime feel-good songs was within hours of never being recorded. The backstory of that episode, along with the odd twists and turns of the group’s history, deserves some attention.

The Drifters (pictured below in an early photo courtesy of YouTube) were a 1950s brainchild of agent and producer George Treadwell, who got his hands on an early version of the group and envisioned them as sort of all-purpose background singers for hire who could be farmed out to provide background vocals for recording sessions, and for featured performers doing live gigs. Treadwell never thought of them as having a set lineup, he figured that vocalists would drift in and out of the group as needed (hence the name). The group became successful in their own right after their 1953 release “Money Honey” (Clyde McPhatter was the lead singer back then), and they never looked back. For more than a decade, hardly a week went by where you wouldn’t see a Drifters tune somewhere on the music charts.

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Treadwell’s management of the group could be capricious, to say the least. He once purportedly fired the band and replaced them with another new group of singers who then performed a show scheduled for the following night (he might have done something like this more than once). Somehow, it all managed to work out. Dozens of vocalists were part of the group at various times, although when The Drifters were inducted into the Rock and Roll Hall of Fame in 1988, there were seven performers who were cited as critical to the group’s success. I believe Charlie Thomas was the last of these fine singers, and he died in January this year.

“Under the Boardwalk” was written in 1964 by Kenny Young and Arthur Resnick and they offered it to The Drifters, who immediately saw the potential. A recording session was set for May 21, 1964 (already pushing the calendar for summer release), but the night before the session, lead singer Rudy Lewis died of a suspected heroin overdose. George Treadwell and the folks at Atlantic Records really wanted to get the tune out there, so they finally decided to record the song as scheduled. Johnny Moore was called upon to sing the lead vocal; he was the group’s designated backup lead vocalist who would fill in when needed.

One can hardly imagine what these guys were thinking and feeling under the circumstances, but they got through it, Johnny Moore did a superb job, and the final result was amazing. The group actually cut alternate takes of the song. Some radio stations were hesitant to play a record containing the lyric “making love under the boardwalk” (remember, this was 1964), so other takes were done with the replacement line “falling in love under the boardwalk.” It was released in June and was constantly heard on the great AM Top-40 stations of the day, and played incessantly on jukeboxes nationwide. The song spent three weeks at #1 on the Cashbox magazine R&B chart, and got as high as #4 on the Billboard Hot 100 chart. The song would have almost certainly been a Billboard #1, except for a quartet of young Brits who called themselves “The Beatles.” You might recall they also had some pretty good tunes out there at the time.

And the date of that highest Billboard chart position? August 22, 1964. Fifty-nine years ago today.

So now comes the inevitable YouTube link. I think this one is the original track containing the “naughty” lyrics. Turn up the volume and enjoy! (And remember, you should use lotion that has a minimum rating of SPF 30!)

Under the Boardwalk – The Drifters

 

Mark Wainwright is a veteran radio performer who spent more than 30 years working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. (He was even a pretty good AM Top-40 jock back in the day, just ask him!) He can be reached through his LinkedIn page or at markwainwright@earthlink.net

Industry News

Public Radio’s “The World” Hits Record Number of Affiliates

The GBH and PRX produced public radio news show, “The World,” is now airing on a record 376 public radio stations across the United States and in Canada. The two public media organizations say the program is heardim by more than 2 million people nationwide on a weekly basis. “The World” executive producer Dan Lothian says, “We’re delighted to welcome people from Florida, Wisconsin, Nevada, Ohio, Iowa, New York, Michigan, Illinois, and Kansas to the hundreds of communities listening to The World’s global coverage. As we reach this exciting audience milestone, we remain committed to bringing all our listeners nuanced coverage of the most critical global issues of the day, fueling informed conversations about international affairs.”

Industry News

iHeartPodcasts Unveils Podcast Series About Key Iran-Contra Figure

iHeartPodcasts is debuting a nine-part podcast series titled, “Journalista,” the true story of Courtney “Cookie” Hood, a former model and the ex-wife of a Colombian drug cartel kingpin, who was hired to manage the CBS field office in Nicaragua during the civil war in the 1980s. “What starts as another big party for her, ends up beingim the history making adventure of a lifetime, blowing the lid off the Iran-Contra scandal and almost taking down the Reagan presidency.”  Former New York Times bureau chief Stephen Kinzer states, “During the 1980s and 1990s, Cookie Hood was the single driving force behind the most successful television coverage of Central America that appeared across the United States. ‘Journalista’ is a series of stories over four decades in the making and will entrance each listener to the realities of what really happened during that time.”

Industry Views

Sabo Sez: Consolidation Has Been Radio’s Savior

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imHALF of all radio stations in the United States lose money – at least they did back in 1991. The NAB used to put out an annual report revealing how many radio stations were profitable. Usually half the stations in America lost money. Since consolidation, the NAB stopped putting out that report. It is reasonable to believe that far, far fewer stations lose money today.  Shared costs, real estate, technical economies due to digital equipment versus analog all indicate that there must be fewer money-losing properties.

The business of radio is very strong and appealing to investors. Apollo Advisers was the first money-in Sirius. The Apollo fund recently bought Cox radio. Marc Rowan, Apollo’s CEO is the smartest guy in any room. Rowan doesn’t invest in hunches; he buys businesses that grow return on investment.

In 1970, 7% of all ad dollars went to radio. Today, 7% of all ad dollars go to radio.  In 1970, Procter & Gamble spent almost zero dollars in radio. Thanks to consolidation and the vision of Randy Michaels, radio has shifted from a “frequency” ad buy to a “reach”  buy. Reach commands higher rates and more sophisticated advertisers. The RAB’s Erica Farber and Sound Mind’s Kraig Kitchin focused on winning P&G dollars. Today, Procter & Gamble is a top-five radio advertiser.

Are you sick and tired of “experts” saying that radio is slow to digital?  Radio is not slow, radio was first-in. Mark Cuban put thousands of stations on Broadcast.com in the 1990s. Today radio leads the list of most downloaded podcasts. NPR has been the leader in podcasting since Alex Bennett started the industry. Under Bob Pittman and Jarl MohniHeart and NPR dominate downloads.

Why the pessimism and anxiety in the hallways?  It started with the management of consolidation. There are major consulting firms to help employees go through mergers. Consolidating an industry and its workforce is both an art and science. No radio company sought or engaged experienced expertise to manage consolidation. Instead, when a quarter’s revenue was missed, people were fired. Your friends in the next office were suddenly out of work. Layoffs should have happened all at once, based on a strategic plan. There is no plan. Firings are executed on random dates, with no notice; a horrible practice that continues. That’s why you’re miserable. No plan.

Radio stations in Canada, Europe, Australia and the UK are having excellent years. Canadian Music Week conventions, Commercial Broadcasters of Australia and European conferences are bursting with optimism and good news about radio. Why? Consider this possibility: Most radio companies outside the US are owned and managed by executives with a programming background. To do their jobs, programmers must be optimistic about the future. A salesperson’s job requires them to spend their days listening to media buyers’ objections to advertising on radio – negotiators! It sucks.

Consumers like or love radio. The reason SiriusXM Satellite Radio has 34 million listeners PAYING for radio is that listeners want MORE stations. Much, perhaps most, “music discovery” comes from radio listening. 53% of Americans will listen to radio today. In 1970, 53% of Americans listened to radio daily.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump’s legal battles; the 2024 presidential race; Texas Governor Greg Abbott under pressure to remove floating barriers in the Rio Grande; the weekend’s premieres of The Barbie Movie and Oppenheimer; the extreme heat affecting much of the United States and Europe; the Jason Aldean “Try That in a Small Town” controversy; the latest attacks in the Russia-Ukraine war; Israeli protests over Netanyahu’s plans to weaken the country’s Supreme Court; Elon Musk transitions Twitter to its new name X were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Coleman Insights Introduces “Pod Predictor”

Coleman Insights Logo In order to measure interest in podcast content pre-launch, Coleman Insights is having 1,000 United States and Canadian podcast listeners (in the 18 – 64 demo) rate podcast show titles and elevator pitches on a one to five scale. Regarding this “Pod Predictor” concept, Coleman Insights vice president/consultant Jay Nachlis comments, “So much money and time is invested in the launch of new podcasts without any intel as to how that content will be received. With ‘Pod Predictor,’ podcasters can determine how appealing their concept is at an affordable price point, allowing them to refine their marketing message before launching it to the public.” Possessing the ability to test one or multiple concepts, “Pod Predictor” is available to individual publishers and networks. Results will be delivered with total results, as well as breakdowns by age, gender, ethnicity, geography, and category interest.