Industry News

TALKERS News Notes

Benztown and P1 Media Group are hosting a free webinar for radio professionals around the globe on Thursday (4/11) titled, “Up Close and Personal with Scott Shannon: Radio G.O.A.T.” The 40-minute webinar will be hosted by Benztown CEO Andreas Sannemann and P1Media Group partner Ken Benson. Shannon will address issues including what skill sets are essential for radio and television talent compared to those needed for podcast hosts and new media personalities, and much more. Register for the webinar here.

Auddia Inc. receives a U.S. Patent for the core AI technology it is using in its flagship faidr app to deliver ad-free AM/FM radio stations to paid subscribers. Auddia CEO Michael Lawless says, “As the technology landscape continues to accelerate, we continue to evaluate new technologies to determine how we can use them to introduce unique capabilities and experiences for creators and consumers within the audio space. We look forward to continued validation from the U.S. Patent and Trademark Office as we continue to innovate and invent.”

Industry News

Top News/Talk Media Stories Over the Weekend

Today’s total eclipse of the sun; the Israel-Hamas war and Benjamin Netanyahu’s response to Joe Biden’s threat; House Speaker Mike Johnson’s fight for aid for Ukraine; the presidential race; Biden’s student loan debt relief plan; former President Donald Trump’s legal battles; the Vatican issues doctrine critical of gender-affirming surgery and surrogacy; and the NCAA Men’s and Women’s Final Four and Championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Sabo Sez: Make More Money Selling Emotion

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imIt seems every hour Nielsen and Pierre Bouvard of Cumulus fame (formerly of Westwood One) put out a release stating that radio is just fine, thank you. Radio is more persuasive than TV, direct mail, streaming and print. Radio is a proven success for over 100 years. Most of the buildings housing Procter & Gamble were built on radio – not TV – advertising success. Happily, P&G realized radio’s clout and is now a dominant radio advertiser – again!

Audience data, facts, do little, if any, good. Based on the facts, radio should be the number one local advertising medium. It’s not, direct mail wins. Value Pack.

Every year radio’s revenue goes down. Many stations deliver consistent ratings and consistent product – yet they are going down in billing. Selling hard numbers, provable numbers, is not growing the industry.

Why do you buy stuff? Quantitative numbers are not driving revenue. What’s an option? Why do you buy… anything? If you’re buying an essential item like milk, the purchase is price driven. But radio is not an essential ad buy, yet the sales challenge is met by lowering spot rates. That hasn’t solved anything. Lower spot rates make overall revenue worse by lowering perceived value.

Your non-essential purchases are determined by price and emotion. Do you need that? No, but you want it. What does radio provide to a listener? EMOTION. Music and talk radio elicit emotional responses. Profound, deep, emotional responses. Why do clients cancel talk radio? Because they are offendedembarrassed or angry. Why do clients cancel a music station? Because they hatecan’t stand or are offended by the songs. Media buyer emotions drive capricious, rapid ad campaign cancellations. (Why do you get fired even though your numbers are just fine? Because you offended somebody.)

If numbers don’t maintain a buy, what would compel a buy?

Tangibles plus on-air emotion. Tell you a secret. Most TV media buys are for shows, not audience. Right. Math-driven media buying services buy TV shows they like.

Suggest we look to move off the spreadsheet, the programmatic, and enter the warmth of emotional selling, selling to a buyer’s personal likes. (Jingle Ball – genius!) Personal likes. The numbers aren’t serving the need for revenue growth. Soft drivers: Concert tickets, prize winners, food, free tracks, buyer names on air, parties, gift for kids. Old school? No. Proven school. New school isn’t working. Turn radio’s air into tangible, shiny objects. Radio elicits emotional responses, let’s sell to them. That’s powerful! More powerful than time spent listening.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

Salem to Launch “This Week on the Hill” Radio/TV Show

Salem Media Group is launching “This Week On The Hill,” a new radio and television program set to debut on April 13 on the Salem Radio Network, Salem News Channel, Salem Podcast Network, and Townhall.com. The show will be hosted by Tony Perkins, president of the Family Research Council, and will feature House Speaker Mike Johnson (R-LA) as a frequent guest on the program. This weekly, one-hour radio/TV show will address issues facing Congress, the United States, and the world. Speakerim Johnson says, “I look forward to being a frequent guest on Tony’s show. This opportunity to speak directly to the American people about the most important developments in politics, policy, and culture will be important as we chart the path forward for Congress in these historic times.” Salem SVP Phil Boyce comments, “Salem is honored to kick off this important program with Speaker Johnson as guest host, who has worked tirelessly for conservative values since he took over the Speaker’s position. Tony Perkins, a nationally recognized expert in public policy, will be an excellent co-host, as the show deals with the important topics facing the House and the Speaker’s initiatives in getting his agenda passed.” Perkins adds, “I look forward to kicking off this new program with candid conversations with the House Speaker that will take listeners beyond the headlines and soundbites and inform them about what is really happening in our country and what citizens can do to influence the direction of our nation.” The show will be carried by Salem-owned news/talk stations nationwide, as well as affiliates of the Salem Radio Network. It will also air on the Salem News Channel weekends at 10:00 am ET, and 8:00 pm ET on Saturday and Sunday, as well as on demand on Salem Podcast Network, at Townhall.com, and on SNC.TV. SRN VP of news and talk Tom Tradup will serve as executive producer. Radio stations interested in the show can contact their SRN affiliate representative.

Industry News

Life Coach Doug Fitzgerald to Host KLIN, Lincoln PM Show

NRG Media news/talk KLIN, Lincoln, Nebraska announces the addition of “Drive Time Nebraska” with host Doug Fitzgerald to the program schedule, airing from 5:00 pm to 6:00 pm daily, effective Monday (4/8). This program replaces the program Dan Parsons hosted in the same slot for the past 10 months. Fitzgerald is an author, speaker, and CEO from Lincoln whose nationally syndicated weekend radioim show produced at KLIN is titled after is best-selling book, ONESHOT. ONELIFE. – The Ultimate Success Formula To Help You Win At Anything In Life (Morgan James Publishing, 2018). NRG general manager Ami Graham says, “Doug has been a friend of KLIN for years. During your drive home, Doug will tackle the issues that matter to our community through commentary, guests, and listener engagement. We are thrilled to have him on our airwaves every weekday.” Fitzgerald says, “I am excited and honored for the opportunity to serve Lincoln and Nebraska on such an iconic station as KLIN and during a time slot where great hosts have broadcast over the years. My vision is to address the cultural issues that impact our city and state through the lens of the values that make Nebraska ‘The Good Life.’ To me, ‘Drive Time Nebraska’ will be like taking a road trip with your family or good friends… having great conversations and fun, along with getting on each other’s nerves now and then. In the end, you still make it home together.”

Industry News

“LaVicka, Theo and Stone” Ends as Changes Coming to “ESPN 106.3” in West Palm Beach

According to a story in the Palm Beach Post, Good Karma Brands’ sports talk WUUB-FM, West Palm Beach “ESPN 106.3” is undergoing programming changes that begin with the demise of the “LaVicka, Theo and Stone.” Ken LaVicka made the announcement on the program earlier this week as he exitedim the station. The piece notes that LaVicka said co-host Theo Dorsey will remain with the station hosting his own show beginning on Monday (4/8). The Post reports that GKB West Palm Beach general manager Stephanie Price issued the following statement: “LaVicka is still a teammate, and we are working with him on his future. We are always on the lookout for talent who can bring a new perspective to the market. We are putting more resources into both our radio and digital platforms to engage and reach the most fans, as consumption continues to evolve, as well as provide our partners more opportunities to reach those fans.”  Read the Post story here.

Industry News

Greg Gutfeld Inks Extension with FOX News Media

FOX News Media and personality Greg Gutfeld agree to a multi-year contract extension in which Gutfeld will continue as host of FOX News Channel’s “Gutfeld!” program and as co-host of “The Five.” He’ll also host and produce FOX Nation programming from time to time. FOX News Media CEOim Suzanne Scott comments, “Greg is a true original whose trademark political and cultural commentary, humor and gifted writing has deeply connected and grown with our audience for more than 17 years. Upon launching ‘Gutfeld!’ three years ago, he rapidly disrupted the status quo to become the most-watched host in the genre with more viewers tuning in to his show than any other late-night program on television. We are proud to be the home of Greg, his unparalleled analysis and late-night’s highest-rated program for many years to come.” Gutfeld states, “Since joining the network in 2007, FOX News has given me the freedom to be unabashedly myself and, in turn, deliver a distinct experience for our audience. There aren’t many platforms that allow this type of creative independence and I’m proud to be a part of Suzanne’s team.”

Industry News TALKERS 2024

Sharon Madison Named 2024 TALKERS Woman of the Year

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Sharon “Sherry” Madison has been selected 2024 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman during TALKERS 2024 on Friday, June 7 at Hofstra University on Long Island. Mrs. Madison served as executive producer for her late husband Joe Madison’s long-running morning drive program on SiriusXM Satellite Radio’s Urban View channel since its debut on the platform in 2008. Prior to that she worked closely with her husband – a Radio Hall of Fame inductee – on his talk shows heard on a number of stations including WOL and WWRC in Washington, DC. The Madisons were married for more than 45 years. Joe Madison succumbed after a bravely fought battle with cancer earlier this year. The “Woman of the Year” award will be presented by legendary radio talk show host Larry Young of WOLB, Baltimore during a TALKERS tribute to Joe Madison at the conference. Upon announcing the choice, TALKERS publisher Michael Harrison stated, “This is a classic case of a great woman behind a great man. This brilliant, distinguished woman has served with skill and steadiness creating a landmark program of utmost importance as one of the truly outstanding producers to ever work in talk radio. In 2024, no one deserves it more.”

Industry News

WBEZ, Chicago Staffer Starts GoFundMe for Fired Co-Workers

In the aftermath of the cuts at Chicago Public Media announced this week, WBEZ criminal justice reporter Patrick Smith has started a GoFundMe to help his former fellow workers affected by layoffs. He says, “On March 3, CPM leadership announced the shuttering of the podcast unit, the end of the Vocalo radio signal and the layoff of 14 people. All of those people were valuable and deserve support, however I am operating this fundraiser as a member of the CPM SAG-AFTRA unit so all of the funds raised will go to the nine unit members who lost their jobs. The total amount raised will be split evenly between the nine unit members who were laid off.”

Industry News

Top News/Talk Media Stories for Week of April 1 – 5

The Israel-Hamas war and the deaths of seven aid workers combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the presidential race, followed by former President Donald Trump’s legal battles at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Noonan Joins Brey as Co-Host at WTMJ, Milwaukee

Good Karma Brands names Brian Noonan co-host of the midday show, “Spanning the State,” alongside host Kristin Brey. Noonan is currently host of “WTMJ at Night,” a position he’ll continue to hold untilim April 15, when he joins Brey full time. WTMJ assistant program director Michael Spaulding says, “Brian is a trusted radio veteran with almost two decades of experience under his belt. His unique ability to blend news and entertainment brings both fun and a sense of reverence to the station. During his time at WTMJ, imBrian has taken every challenge thrown at him and excelled. He steps in when needed, adds value to every show he fills in on, and lives the WTMJ and GKB brands. His addition to ‘Spanning the State’ alongside Kristin Brey just made sense.” Brey comments, “When we decided to launch ‘Spanning the State’ without a permanent co-host, I remember thinking that I would rather do the work of two people and hold out for the right person. A week after we premiered, Brian filled in as my co-host, and the chemistry was undeniable from the moment we turned our mics on. His experience, warmth, humor, and curiosity will take this show to the next level as we create something unique that appeals to people across Wisconsin.” Noonan says, “Without sounding too sappy, I could not be more excited to join Kristin Brey as we build ‘Spanning the State’ to tell stories that are uniquely Wisconsin. I’m proud to play a small part in helping WTMJ evolve and continue to be ‘Wisconsin’s Radio Station.’”

Industry News

Cumulus Extends Exchange Offer to April 9

In a filing yesterday (4/3) with the Securities and Exchange Commission, Cumulus Media announces that its subsidiary, Cumulus Media New Holdings Inc, has further extended the expiration time in itsim previously announced Exchange Offer and Consent Solicitation in which Cumulus offered to exchange any and all of its outstanding 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) for new 8.750% Senior Secured First-Lien Notes due 2029 (“New Notes”) to be issued by Cumulus. The company has further extended the expiration time from 5:00 pm, New York City time, on April 2, 2024, to 5:00 pm, New York City time, on April 9, 2024.

Industry News

TALKERS News Notes

Chicago Public Media – operator of WBEZ-FM, Chicago – is phasing out its Vocalo radio station and is laying off 14 staffers. Chicago Public Media chief executive Matt Moog says, “These are painful decisions that affect our valued colleagues. Because they did not reach the scale needed to generate revenue to cover expenses, Vocalo and the podcast content development unit will be scaled back and folded into the newsroom.”

Cumulus Media’s Westwood One, the exclusive national audio broadcast partner of the NCAA, is presenting comprehensive live audio coverage of the 2024 NCAA Men’s Final Four and national championship game live from Phoenix in both English and Spanish. The network will also broadcast the Women’s Final Four and national championship game live from Cleveland.

The Black Effect Podcast Network and comedian Lil Duval announce, “Conversations With Unc,” a limited series podcast that will feature casual and in-depth talks about life, liberty and the pursuit of happiness from an Uncle’s perspective. Black Effect Podcast Network president of creative development and production Dollie S. Bishop says, “We all need moments of laughter, but we also crave spaces for growth and reflection. Our new podcast, ‘Conversations with Unc’ will blend humor with wisdom and offer unique stories and advice in ways that resonate beyond the punchline. We’re excited to collaborate with Lil Duval on this new series and even more excited to see how these conversations will uplift and encourage listeners.”

iHeartMedia and the National Basketball Association announce the addition of two shows to its multi-year podcast partnership, including the debut of “NBA DNA with Hannah Storm.” Additionally, Vince Carter brings “The VC Show with Vince Carter” to the NBA Podcast Network for its much-anticipated season two.

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, announces its extensive broadcast plans for Masters week, April 6-14, with live coverage of all four days of tournament play, daily Masters-focused talk programming, specials and more. SiriusXM president and chief content officer Scott Greenstein says, “The Masters is always one of the most anticipated weeks on the sports calendar, and our team at SiriusXM prides themselves on bringing our listeners across the country closer to everything happening that week at Augusta National. We’ll cover the action on the course from the first tee shot on Thursday through the presentation of the Green Jacket on Sunday, and bring you news from Augusta National throughout the week, interviews with competitors and much more.”

Industry News

Yesterday’s (4/3) Top News/Talk Media Stories

Israel’s killing of seven aid workers in its battle against Hamas and the Biden-Netanyahu tensions; the presidential race; former President Donald Trump’s legal battles; Israel’s killing of Iranian generals and Iran’s promise of revenge; the blowback from President Joe Biden’s Trans Day of Visibility on Easter Sunday; Marjorie Taylor Greene’s campaign to oust House Speaker Mike Johnson; and the troubles facing Elon Musk’s Tesla were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

PJ Kumanchik Named Brand Manager for KDKA-AM, Pittsburgh

Audacy announces that it is promoting PJ Kumanchik to brand manager for KDKA-AM, Pittsburgh “News Radio.” Kumanchik has been serving as the station’s news manager. He takes over for Dave LaBrozzi, who is retiring from the station.  Audacy Pittsburgh SVP and market manager Michaelim Spacciapolli states, “I first want to congratulate Dave on an incredible career. It has been a privilege to work with him over the past two years. We’re delighted to promote PJ, a mainstay at KDKA for the last 35 years. The trust he has built within our organization and with listeners and partners makes him a great fit to steward this iconic brand into the future as we grow on many levels.” Kumanchik, who has worked in multiple capacities at both KDKA News Radio and “93.7 The Fan” (KDKA-FM) as news producer and editor, morning show producer, sports producer and program director, comments, “I look forward to working with our leadership team, including Michael, to boost the momentum we have created at KDKA News Radio in the past couple of years. As the Voice of Pittsburgh, we will continue to provide news-driven talk that encourages interactions from our listeners.”

Industry News

FCC Adopts FM Booster Program

The FCC adopts changes to its rules that will allow FM booster stations to originate programming, subject to future adoption of processing, licensing, and service rules as proposed in the Further Notice of Proposed Rulemaking. The Commission notes that “FM boosters currently serve the limited purpose of rebroadcasting primary FM (or LPFM) stations in areas of poor reception. GeoBroadcast Solutions, LLC has developed technology that is designed to allow licensees of primary FM broadcast stations toim originate content using FM boosters and is intended to do so without raising the potential for harmful co-channel interference to the reception of the primary station’s signal outside the coverage area of the booster station or to previously authorized secondary stations.” GBS filed a petition on March 13, 2020,  proposing to give FM broadcasters the option to use boosters to originate programming to specific zones within their stations’ service area, proposing to allow program origination for a limited period totaling three minutes per hour… During that limited period, GBS proposes that the FCC allow the booster to originate geo-targeted advertisements, promotions for upcoming programs, and other hyper-localized content, suggesting it would benefit small and minority-owned broadcasters, because potential advertisers that currently find it prohibitively expensive to buy spots reaching a radio station’s whole service area might purchase lower-cost airtime reaching a more targeted area, thereby becoming a new source of station revenue.”

Industry News

Comrex to Introduce Two New Gagl Features at NAB 2024

Comrex is debuting Hotline, a major feature update to Gagl, as well as Gagl Solo, a new tier of its Gagl remote contribution service designed for one-to-one connections. Both are being introduced at NAB 2024. Gagl enables users to send and receive audio through common web browsers to a Comrex hardware IP audio codec such as an ACCESS or BRIC-Link. Gagl supports up to five remote participants in one session. Gagl Solo supports single guest connections and is perfect for users whoim don’t need to manage multiple participants such as a solo contributor or reporter in the field. Comrex says that Gagl is simple enough for anyone to use and doesn’t require any specialized hardware or software on the remote end for implementation. With a computer or smartphone plus a headset, high-quality audio can be transmitted bidirectionally with minimal latency providing a simple way to get anyone on the air. Hotline dramatically improves the quality of a standard cell phone call for on-air use. Gagl + Hotline provides a ten-digit telephone number with each Gagl + Hotline subscription. A guest or reporter can call the number using an AT&T, T-Mobile or Verizon cell phone. The caller’s audio will be presented within the Gagl interface in HD Voice quality for clean, clear full fidelity for use on-air. Acquiring high-quality audio from remote locations is essential for creating compelling radio. Providing flexibility for guests who can’t come into the studio was a driving force behind Gagl’s creation. Gagl Solo, Gagl + Hotline, and Comrex’s suite of broadcast reliable products will be on display at the NAB Show in Vegas April 14-17. Be sure to visit Comrex at Booth C2234 in Central Hall.

Industry News

Nielsen Revises Radio Market Ranks

Based on U.S. population estimates from the 2020 census and updated and projected to January 1, 2024, by Claritas, Nielsen unveils its new market ranks effective with the Spring 2024 ratings. As shiftsim in population take place in the U.S. – with growth often seen in southern markets – the ratings giant adjusts its rankings. Among the notable changes are the Dallas-Fort Worth market leapfrogging San Francisco to the #4 market and San Francisco now at #5. Other markets moving up include Miami-Fort Lauderdale-Hollywood to #11 and San Diego to #18. See the complete ranking here.

Industry News

FOX News Channel Highlights Q1 Ratings Dominance

FOX News Channel announces that it finished the first quarter of 2024 as cable’s most-watched network in total day and primetime, dominating primetime viewers in cable news for 89 consecutiveim quarters, according to Nielsen Media Research. FNC adds that its primetime lineup sweept cable news every hour. “The Ingraham Angle” (7:00 pm ET) finished the quarter averaging 2.2 million viewers and 222,000 in the 25-54 demo. “Jesse Watters Primetime” (8:00 pm ET) delivered 2.8 million viewers and 284,000 in the 25-54 demo. “Hannity” (9:00 pm ET) remained dominant, nabbing 2.4 million viewers and 266,000 in the 25-54 demo, easily winning the timeslot and topping CNN and MSNBC in both categories. And “FOX News @ Night” (10:00 pm ET) delivered 1.2 million viewers and 187,000 in 25-54 demo.

Industry News

TALKERS News Notes

Austin, Texas’ KUTX Public Media names Wade Lee assistant general manager for strategy, engagement and development. In this newly created position, Lee will serve as a strategic advisor to the general manager and oversee the station’s membership, development, marketing and community engagement teams. He takes on many of Sylvia Carson’s responsibilities after her retirement in December.

SiriusXM’s “Busted Open” hosts Dave LaGreca, Mark Henry, Bully Ray and Tommy Dreamer are hosting a series of shows from Philadelphia from April 4 – 8, as the wrestling world comes to the City of Brotherly Love for one of WWE’s biggest annual events – WrestleMania. These special episodes of “Busted Open” will be open for the public to attend as the hosts preview the two-night WrestleMania event taking place at Lincoln Financial Field.

Industry News

Yesterday’s (4/2) Top News/Talk Media Stories

Former President Donald Trump’s legal battles and Judge Aileen Cannon’s jury instructions controversy; the presidential race; Israel’s war against Hamas and the deaths of seven aid workers in Gaza; Israel’s killing of Iranian generals and Iran’s promise of revenge; President Joe Biden’s Trans Day of Visibility controversy; the Baltimore bridge destruction aftermath; the Florida six-week abortion ban; and author JK Rowling’s challenge to the Scottish Hate Crime Act were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News TALKERS 2024

John Catsimatidis Named Recipient of 2024 TALKERS Freedom of Speech Award

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Self-made billionaire businessman, broadcasting entrepreneur, radio talk show host and best-selling author John Catsimatidis (pictured above speaking at last year’s TALKERS 2023) has been selected by the TALKERS editorial board as the 2024 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The honor, also commonly referred to as the “TALKERS Freedom of Speech Award,” is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. In addition to Catsimatidis’ founding and/or ownership of major enterprises in the fields of grocery chains and the energy industry, he is a long-running radio talk show host who began changing the course of the medium’s history by purchasing heritage radio station WABC, New York in 2019.  Since then, the Greek immigrant born on the island of Nistros in 1948 and who came to the United States with his parents when he was six months old, has made significant progress in repositioning and reinvigorating the legendary talk and music station to its role as a major cultural and political influencer in modern media. This has been accomplished by boldly bringing diverse, high-profile voices to the station’s talent lineup, focusing heavily on local news and public policy issues, eliminating paid weekend programming, adding a dash of music and pop culture to the mix, concentrating the station’s schedule on live shows in real time and investing in community-oriented events. Catsimatidis’ Red Apple Media Group has subsequently expanded the station’s national footprint by acquiring WLIR-FM, Long Island and launching its own syndication arm, Red Apple Audio Networks. TALKERS publisher Michael Harrison, upon announcing the selection, stated, “John Catsimatidis is a true New York City legend and former mayoral candidate who has proven to be one of the most positive forces the radio industry has seen in decades. He embodies the spirit of what this award is all about. He joins a remarkable list of broadcasters from all ends of the political spectrum – left, right, middle, and apolitical – who’ve received this honor going back every year to the origins of TALKERS in the late 1980s.” The award will be presented at TALKERS 2024: Radio and Beyond at Hofstra University on Long Island Friday, June 7.

Industry News

WWO: Podcast Reach Now Matches That of TV

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale:im Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly. Among demographics such as persons 18-34, 18-49, and 25-54, monthly reach is in the low 60% range; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 reach performance is as big as TV; 3) The ratio of monthly audiences who also listen weekly is an excellent measure of podcast habituation. At present, 71% of the monthly female podcast audience also listen weekly. This is the strongest female podcast habituation in the last decade; and 4) Currently, podcasts only represent 1% of total national ad spend, per Guideline’s Standard Media Index reporting. At the dawn of cable TV, legendary BBDO media chief Arnie Semsky created the “5% solution,” which stipulated that brands devote 5% of media budgets to cable. 5% is enough of allocation to generate meaningful impact. Semsky was prescient. His brands hugely benefited from taking an early, bold, and strong position in a growing new medium, a lesson for the marketers of today when it comes to podcasts. See the full blog post here.

Industry News

Audacy Hosting Infinite Dial Webinar

Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understandingim consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in key channels such as radio, streaming audio, podcasts, social media, and more. Audacy will host a webinar on April 3 with head of research & insights Idil Cakim and Edison Research president Larry Rosin, who will share key trends from The Infinite Dial 2024, including: Media consumption and device adoption, in-car listening habits, podcast trends among key demographic groups, and observations and advertiser insights. Find registration information here.

Industry Views

Harrison Podcast Pays Tribute to Joe Lieberman

TALKERS founder Michael Harrison pays tribute to the late U.S. Senator Joe Lieberman on thisim week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” The program includes an archived interview conducted with Lieberman in 2018 for the podcast which offers valuable insight into his perspective on the Electoral College and the presidency of Donald Trump among other historic issues. Harrison describes the late senator and former VP candidate as, “one of the last true American statesmen of the modern era.” To listen to the podcast in its entirety, please click here.

Industry News

TALKERS News Notes

FOX Nation debuts a new true crime series, “Unsolved with James Patterson,” in which the acclaimed author examines three unsolved homicide investigations: the cases of Nanette Krentel of Louisiana, Elizabeth Salgado of Utah, and Brian Egg of California. Patterson says, “I was totally gripped by these cases. The fact that they are real-life stories – and that we may help bring justice to the victims and their families – is very special.”

The Podcast Academy honors New Hampshire Public Radio senior reporter Lauren Chooljian with the award for Best Reporting at its 2024 Awards for Excellence in Audio for her reporting on the longform investigative podcast, “The 13th Step.” Chooljian says, “I’ve been floored by all the recognition ‘The 13th Step’ has received lately, and I take it as a sign that despite the difficulties in our industry right now, there are so many people out there who deeply value in-depth, impactful audio reporting. So, let’s keep doing it!”

Industry News

Yesterday’s (4/1) Top News/Talk Media Stories

The presidential race and the RFK Jr. factor; former President Donald Trump’s legal battles; the Israel-Hamas war and the humanitarian crisis in Gaza; President Joe Biden’s Trans Day of Visibility controversy; the U.S. migrant crisis; the Baltimore bridge destruction aftermath; Florida’s abortion ban ruling; author JK Rowling’s challenge to the Scottish Hate Crime Act; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Longtime Charlottesville Talk host Joe Thomas to Acquire Virginia AM

Joe Thomas, who until this past weekend served as the morning drive host and program director at im Monticello Media’s WCHV-AM, Charlottesville, Virginia, is acquiring WTON-AM, Staunton, Virginia and two FM translators (W255DS, Harrisonburg at 98.9 and W266BQ, Crozet at 101.1) from Stu-Comm, Inc. for $275,000. Thomas is buying the station via his company Thomas Media LLC. After Monticello Media learned of the deal, it severed its relationship with Thomas. He tells TALKERS magazine, “We are looking forward to bringing local news and conversation back to the valley the same way we did for WCHV. We also hope to have my show back on the air in Charlottesville soon.”

Industry Views

Pending Business: Confidence

By Steve Lapa
Lapcom Communications Corp
President

imThe thing about outstanding performance is there is one key trait in the performer we can all agree on. It was on full display in front of millions during the past two weeks. It shows up every time an athlete takes the game to new levels, or an artist moves us out of our seats and collective comfort zone.

This trait is different from the energetic enthusiasm or the excitement we see from even entry-level performers. This trait takes time, experience, discipline and coaching before you can call it your own. We all need to pause a minute and make sure it is part of the developmental skill set being sharpened every day. Because you, the seller, cannot measure it on your own. You will need feedback from a trusted manager to be sure you are developing this part of your skill set to a level that will lead you to perform at peak efficiency.

Have you filled in the missing blank?

The trait is confidence. Not to be confused with arrogance, stubbornness, or being uncoachable. There is a difference between being so gifted that the student outgrows the teacher and sheer confidence. Confidence is that measured poise that shows your focus on the goals at hand, the calm you have under pressure, the ability to lead by example and the flexibility to adjust style and strategy. Confidence is one game changer that comes through whether working remotely or on in-person calls. Confidence is defined by proven experience as opposed to years on the job. Confidence is built by holding yourself to a standard that may be higher than what others expect. Confidence is developed when you set goals and stretch goals and through determination you achieve and exceed your goals. Confidence is recognized fastest when your performance leads by example and helps others achieve their goals. How do you begin developing confidence in your own performance?

1. Start with the one person you can control: You!

2. Prepare to Win. How much time do you spend preparing your calls? It takes 10 years of medical school education to accurately diagnose a one-second heartbeat.

3. A little positive self-talk helps. Think positive as in “I can do this.”

4. Invoke the great Charlie Munger theory. Get rid of the toxic influences in your (sales) world.

5. Learn from your wins and losses. When you win business the learning curve is simple. Very few managers teach sellers how to manage a competitive loss. Ask for the type of feedback that will help you improve.

6. Collaborate. The smartest people I know constantly ask questions.

7. Expand your knowledge base, experience base, and contact base every day.

Confidence is one universal trait in every champion. What is in your planner to help build your confidence?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: April Fool!

By Holland Cooke
Consultant

imPick a day, any day. At least one news item will have the little voice in your head hollering “TELL me you’re kidding!” After recent headlines, and as various plots thicken, that little voice might need a lozenge.

In olden times, DJs’ and hosts’ April 1 on-air shenanigans would amuse and/or upset listeners. Some of these gags cost jesters their jobs. Expect less of that today, as the local talent ranks have thinned. Maybe A.I. DJs will come up with something.

As cutbacks were cascading on April 1, 2008, my gallows humor headline was: “Farid himself now voice-tracking True Oldies, using on-air name Fred Soulman, as staff cuts force management on-air. The Mystery Oldie-of-the-Day winner gets 1,000 shares of Citadel stock or $1,000 cash, whichever is less. APRIL FOOL!”

im

Back to the future: Many surviving jocks and talkers and newscasters have something in common, what consultants call “word economy.” It’s never been more important than during these dizzying days, but it’s nothing new. All along, those who took only 7 seconds to make a point seemed to be more successful than those who took 17 seconds. When I was a DJ, I stole a line from WABC’s Dan Ingram, who intro’d the Elton John song, “Someone Shaved My Wife Tonight.”

If you’re spinning the hits, streams are spinning more of ‘em, without eight-unit stopsets. So keep it moving. Doing news? Listeners are wondering “What NEXT?” and if you’re telling them, succinctly, they’ll find you helpful and habit-forming. Hosting a talk show? Understand that every other media experience listeners favor is interactive. Busy caller traffic (something local advertisers notice) lets you own topic du jour.

And whether you’re a DJ, news person, or host: Every…single…minute…someone just got in the car. Reset frequently-enough that they’re up-to-speed.

But don’t take my word for it. Being April Fool’s Day, I’ll let these funsters (some immortal) demonstrate this word economy I preach:

“I saw a bank that said ‘24-hour banking,’ but I don’t have that much time.”

— Comedian Steven Wright, my Block Island neighbor

“When I was a kid my parents moved a lot, but I always found them.”

Rodney Dangerfield

“I was going to have cosmetic surgery until I noticed that the doctor’s office was full of portraits by Picasso.”

Rita Rudner

“I’ve had a perfectly wonderful evening, but this wasn’t it.”

Groucho Marx

“I hate housework. You make the beds, you do the dishes, and six months later, you have to start all over again.”

Joan Rivers

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Townsquare Media Repurchases $14.6 Million of Common Stock

Townsquare Media announces that it is repurchasing and retiring 1.5 million shares of Class A common stock held by MSG National Properties, LLC, for $9.76 per share. The purchase price reflects an 11% discount from the closing price of the Class A common stock on March 28, 2024. This transaction follows Townsquare’s June 2023 repurchase of 1.5 million shares from MSG at $9.70 per share, and March 2021 repurchase of 12.6 million shares and warrants from Oaktree Capital Management, L.P. at $6.40 per share. The purchase price of $14.6 million was funded entirely with cash on hand. In 2023,im Townsquare’s Cash Flow from Operations increased 35% year-over-year to $68 million, or approximately $4.07 per basic share based on shares outstanding as of March 28, 2024. Pro forma for this transaction, Cash Flow from Operations per basic share increased to approximately $4.47, representing accretion of approximately 10%. Following the transaction, the Company has 15.2 million shares outstanding. Townsquare CEO Bill Wilson says, “We are very pleased to share that we have repurchased just under 10% of our total shares outstanding in an immediately accretive transaction for our shareholders. Since 2021, we have repurchased 16.2 million shares at an average price of $7.19, while simultaneously reducing leverage. The strong cash generation characteristics of our business model, which produced $68 million of cash flow from operations in 2023, has afforded us the opportunity to accretively repurchase equity and debt, while also investing internally in our digital growth engine. In addition, we introduced a high-yielding dividend in 2023, and recently increased it by 5%. Our dividend has a yield of 7% as of March 28, 2024. With a strong cash balance of $40 million following this transaction, we will retain financial flexibility moving forward and we are confident in our ability to build shareholder value for our investors through long-term net revenue, Adjusted EBITDA and cash flow growth, net leverage reduction, future dividend payments, and potential future share repurchases.”

Industry News

Top News/Talk Media Stories Over the Weekend

The presidential race; the Israel-Hamas war and the protests against Prime Minister Benjamin Netanyahu; former President Donald Trump’s legal battles; the U.S. migrant crisis; warnings of ISIS targeting U.S. and European targets; the economy and the Fed’s stance on interest rates; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.