Industry News

House Committee to Hold Markup on AM Radio Legislation

House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-WA) and Innovation, Data, and Commerce Subcommittee Chair Gus Bilirakis (R-FL) are holding a markup of three bills – including the AM Radio for Every Vehicle Act – tomorrow (5/23) at 10:00 am ET. The markup is the key formal step a committee takes for the bill to advance to the floor. NAB president and CEO Curtis LeGeyt says, “With more than 310 bipartisan cosponsors in the House and Senate, the AM Radio for Every Vehicle Act demonstrates overwhelming support in Congress for the critical role of AM radio in America’s public safety infrastructure. The nation’s broadcasters are grateful for Congress’s continued commitment to AM radio as they work to ensure this bill is passed and enacted into law for the benefit of all consumers.”

Industry News

Outkick Reports Multiplatform Data for April

National multimedia sports platform OutKick finished April 2024 with 24 million total multiplatform views, 22 million total multiplatform minutes and over 5.3 million total multiplatform unique visitors, according to data from Comscore. Outkick was founded by Clay Travis, co-host of the Premiere Networks syndicatedim “Clay Travis & Buck Sexton Show.” Outkick SVP and managing editor Gary Schreier says, “OutKick continues to be authentic, unfiltered, and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.” The platform also recently expanded the “Tomi Lahren is Fearless” program from evenings three days per week to a daily show running live at 1:00 pm ET.

Industry News

Fisher House Offers Free Memorial Day Program

Fisher House Foundation is offering a Memorial Day Week edition of “The Fisher House Story” available free for download now. “The Fisher House Story” is a radio special provided in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for all radio formats in the U.S. andim around the world. The 3-hour, 1-hour, 25-minute, and 30-minute radio specials are hosted by longtime Washington, DC radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 Invasion of Iraq during Operation Enduring Freedom. Ms. Lynch reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” IMPORTANT NOTE: Due to a production delay, some stations may have inadvertently downloaded last year’s holiday edition. Download the Memorial Day programs here.

Industry News

Voice Over Pros Gather in Burbank

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Pictured above are the attendees at the May 18 “Creatives Mixer” hosted by KellyKellyKelly and sponsored by Benztown and Steve Stone Voiceovers held at Story Tavern in Burbank, California. Organizers say, “The event was attended by nearly 100 voiceover and imaging talent from across the U.S., Canada, and even some VO pros from across the pond! People were excited to see each other and chatted a lot about what’s new in the industry. A great time was had by all!”

Industry News

Veritonic Debuts Cross-Podcast Listener Measurement

Audio analytics and research firm Veritonic announces the enhancement of Cross-Podcast Listenership Measurement within its platform. Veritonic says its cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across a vast array of podcastsim and platforms. This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. Veritonic CEO and co-founder Scott Simonelli adds, “By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximize the reach and impact of their audio advertising investments.”

Industry News

SiriusXM Presents Coverage of 108th Indy 500

SiriusXM is covering the 108th running of the Indianapolis 500. Subscribers will have access to the liveim call of the race from Indianapolis Motor Speedway on Sunday, May 26. Pre-race coverage begins at 11:00 am ET on SiriusXM INDYCAR Nation and NBC Sports Audio. SiriusXM INDYCAR Nation will also air live coverage of the Indianapolis 500 Miller Lite Carb Day Practice session on Friday (5/24) at 11:00 am ET.

Industry News

Yesterday’s (5/21) Top News/Talk Media Stories

The Israel-Hamas war and Norway, Spain and Ireland’s announcement they will formally recognize a Palestinian state; the defense rests in former President Donald Trump’s “hush money” trial; the presidential race; the U.S. economy; Russia reportedly launches a satellite-killing space weapon; the Justice Samuel Alito January 6 flag controversy; the controversial Trump bio-pic The Apprentice; South Carolina bans meds and procedures for gender transition for minors; and the deadly tornadoes that swept through Iowa were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Alpha Media to Launch Podcast Radio in Missouri

Less than two weeks ago, Alpha Media made news after eliminating the entire on-air and programming staff at several of its stations in Farmington and Moberly, Missouri. Now we know what the company has in mind for at least two of those stations. Alpha Media is partnering with UK-based Podcast Radio to launch “Podcast Radio Missouri” on KREI-AM, Farmington on May 27 and KWIX-AM/FM, Moberly on June 17. The two companies say, “‘Podcast Radio Missouri’ will be featured across dayparts on the twoim stations, prominently acting as the morning show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio. Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across ‘Podcast Radio Missouri’ broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.” Alpha Media EVP of content Phil Becker says, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”

Industry News

Report: Giuliani Creditors Subpoena WABC’s John Catsimatidis

According to a report from Bloomberg, Rudy Giuliani’s creditors are subpoenaing WABC, New York owner John Catsimatidis to get documents “detailing his relationship with Giuliani, Giuliani’sim compensation from WABC, and documents about the shows Giuliani hosted.” The creditors are represented by a committee in Giuliani’s bankruptcy case and until 10 days ago, Giuliani worked at WABC hosting an afternoon radio talk show. The report notes that the creditors are looking for information about Giuliani’s “‘termination or suspension’ and about any statements he made regarding the Georgia poll workers who won a $148 million defamation judgment against him after he accused them of rigging election results.” Giuliani challenged that verdict in court, but his recent efforts failed, and he remains on the hook for the $148 million judgement. Read the Bloomberg Law story here.

Industry News

Gorka to Report from Trump Trial on Mike Gallagher Show

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Salem Radio Network personality Sebastian Gorka is in the New York City courtroom today (5/21) where the Donald Trump “hush money” trial is taking place. He’ll appear on SRN’s “Mike Gallagher Show” just before 12:00 noon to report on the day’s court session. Pictured above are (from l-r): Congressman Troy Nehls (R-TX), Gorka, and Congressman Ronny Jackson (R-TX).

Industry News

FOX News Digital Tops Competitors in Multiplatform Views and Minutes

For the month of April 2024, according to data from Comscore, FOX News Digital maintained its leadim over news set competitors CNN.com and NYTimes.com in both multiplatform total views and multiplatform total minutes, as it has for 38 consecutive months. During the month of February 2024, FOX News Digital surpassed CNN.com in multiplatform unique visitors (comparable to radio’s cume) for the first time. However, in April 2024, CNN.com was again the leader in that metric by just under 1.4 million.

Industry News

Yesterday’s Top News/Talk Media Stories

The ICC seeks arrest of Israel and Hamas leaders; Iran’s future in the wake of the death of its president; the ongoing Donald Trump hush money trial; the presidential race; inflation, the record-high financial markets and the economy; controversy over the Trump bio-pic The Apprentice; Arizona serves Rudy Giuliani with indictment papers in the 2020 election case; hacking threats against U.S. water systems; and the Justice Samuel Alito upside-down flag controversy were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Joe Thomas to Launch New Virginia Talk Station This Weekend

Former longtime WCHV, Charlottesville program director and morning host Joe Thomas recently announced his acquisition of the Staunton, Virginia signal WTON-AM and his plan to re-launch it as aim news/talk outlet. Now, he says, “After going off the air as part of an asset sale in October of last year, WTON radio is re-born this Memorial Day weekend! We want to hear your voice. We’ll bring you coverage of the local stories from this wide area we’ll be imcovering as we develop the best local shows alongside an all-star lineup of shows all day!” Thomas will host the morning drive show and teases that the daily lineup will also include “The Dan Bongino Show” “The Dana Show” (Dana Loesh), “The Lars Larson Show” from 3:00 pm to 6:00 pm, plus Bill O’Reilly and Lee Habeeb’s “American Stories.” Thomas adds, “We’re building a newsroom that will tell you what is going to be happening, not just what did happen. Local businesses will be able to connect with the local listeners around the clock so they can stand out and stay prosperous!” Programming will also be simulcast on two FM translators at 101.1 FM and 98.9 FM.

Industry News

WABC’s Sid Rosenberg Confronts Man Threatening Jewish Commuter

WABC, New York morning drive talk host Sid Rosenberg tells TALKERS he witnessed an anti-Semitic assault on a Jewish commuter on a New York subway train on Friday (5/17). Rosenberg says, “On the downtown 5 train from 42nd street. I get on the train, and I walk by a guy with a yarmulke standing by theim door. I sat down next to him. Seconds later an angry, half-drunk African American guy starts digging his finger into the Jewish man’s chest while yelling, ‘I aint gonna fight for you! I ain’t gonna fight for you! You genocide Jew mother*cker.’Needless to say the Jewish man was scared to death. Noticing that I stood up and proudly proclaimed, ‘I’m Jewish, too!’ I stood next to the Jewish man, arms folded, while the big-mouth bully walked to the end of the car. He continued to rant and holler but he was no longer a physical threat. The scumbag exited the train at the Brooklyn Bridge stop while I sat next to the Jewish man ‘til I got off at Wall Street. He was on his way home to Crown Heights for Shabbat. He said to me, ‘I have no doubt if you didn’t stand up that guy would’ve hurt me. I know who you are. I listen to you. I know you’re a lover of the Jews. I wish people could’ve seen this. Thank you for helping me get home safe for Shabbos. Am Yisrael Chai!’ I will fight for my people despite the potential physical harm to me. God Bless Israel and continue to protect my people!” Don’t miss Sid Rosenberg’s guest appearance on the new installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” He and Harrison candidly discuss the incident and Rosenberg’s position on Israel, Hamas, Gen Z, and NYC crime. It posts tomorrow morning on Talkers.com.

Industry Views

Monday Memo: WHY Are You Podcasting?

By Holland Cooke
Consultant

imBecause you can? Because you aren’t doing AM/FM radio? Because you are on radio, but can’t-do-there what you can-do podcasting? Because you are making money podcasting?

Podcasters I help must first survive a conversation about WHY. “It’s a success…if…” WHAT?

Wired magazine co-founder Kevin Kelly reckons that “a creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, video maker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 true fans to make a living.”

Devour these four pages he wrote – a genuine whack-on-the-side-of-the-head – and the structure for my coaching: http://getonthenet.com/1000TrueFans.pdf

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What you read there may change how you approach the podcast you’re doing… or nudge you into podcasting if you don’t. As does the Edison Research 2024 Infinite Dial survey. Here’s that download, and a cautionary video from TALKERS publisher Michael Harrison: http://getonthenet.com/podcasting.html

Next Monday is Memorial Day here in the USA, so I’ll be back here on “…the third of June.” If you work mornings, this is my last column you will see before your show that day, so make a note in your bumper file: Bobbie Gentry, “Ode to Billy Joe.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

April 2024 MLB Flagship Scoreboard

imHistorically, the beginning of the Major League Baseball season has been good to radio stations that serve as flagships for play-by-play, often bringing new cume to their ratings. Today, TALKERS managing editor Mike Kinosian looks at how flagship stations performed during Nielsen Audio’s April PPM survey. He notes, “Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24). There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15%dipped; and 4% were flat.” iHeartMedia’s news/talk WLW, Cincinnati (Reds) saw the biggest leap in AQH share rising from an 11.3 share in March to a 13.3 share in April (retaining its #1 rank as well). See how the rest of the flagship stations performed in Mike Kinosian’s complete report here.

Industry News

Top News/Talk Media Stories Over the Weekend

Iran’s president and foreign minister killed in helicopter crash; the Israel-Hamas war and the ICC seeking arrest warrants for Hamas’ Yahya Sinwar and Israel’s Benjamin Netanyahu for war crimes; former President Donald Trump speaks at NRA convention; the aftermath of Harrison Butker’s controversial commencement speech; President Joe Biden’s Moorhouse College commencement; the Trump hush money trial in NYC; the presidential race; and Pope Francis is interviewed on “60 Minutes” were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Round Four of April PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with a 7.3 share (weekly, 6+ AQH share) that keeps it ranked #4, while Curtis Media Group’s news/talk WPTF is also steady at a .6 share and stays in the #23 rank. A number of news/talk stations with no direct competition stayed steady or improved during the period, including Urban One’s WIBC-FM, Indianapolis which added six-tenths for a 5.7 share that lifts it to the #7 rank and Cox Media Group’s WOKV-FM, Jacksonville which leaped 1.2 shares for a 9.1 share finish good for the #3 rank. Elsewhere, iHeartMedia’s news/talk WISN, Milwaukee rose 1.3 shares for a 10.3 share and cementing its eighth straight month at #1. (Its direct competitor WTMJ stopped subscribing to Nielsen several months ago.) See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Uncategorized

KMJ Documentary Nominated for Regional Emmy

The documentary film that chronicles the history of Cumulus Media’s news/talk KMJ-AM/FM, Fresno is up for a regional Emmy Award. The company says KMJ: 100 Years in the Valley earned the prestigious nomination in the Cultural/Historical News or Long Form Content category. The Valley PBS Originalim Documentary was produced, directed, and narrated by Jeff Aiello. KMJ program director Blake Taylor also served as a producer for the film. Winners will be announced at the 53rd Northern California Emmy Awards Gala on June 15, 2024, at the San Francisco Hilton. Cumulus Fresno regional VP and market manager Patty Hixson says, “It is a remarkably humbling experience to be a part of this documentary celebrating KMJ’s 100 years of serving the community. I am grateful to have been with this heritage brand since the late 80s. The entire KMJ team is excited to share our story through this documentary – and we’re thrilled that the film has been nominated for an Emmy!” Blake Taylor adds, “When KMJ went on the air, people didn’t have radios. That is one of the great lines from the film that really speaks to me. The longevity, the success, and the impact of KMJ for over a century is really remarkable. To be a small part of that is truly meaningful.”

Industry News

Edison Research Releases “The Podcast Consumer 2024”

Edison Research reports that the results of it’s “The Podcast Consumer 2024” study indicates that podcasts have established themselves as a mainstream media platform, attracting an ever-growing and highly engaged audience. Highlighting the targeted appeal and increasing influence of podcasts, Edisonim says that key points for advertisers to know about podcast listeners include: 1) More people than ever are listening to podcasts: 67% of the 12+ population has ever listened to a podcast; 47% of the 12+ population are monthly podcast listeners and 34% are weekly listeners; 2) Listeners are spending more time than ever with podcasts: In 2014, out of the daily time spent listening to all audio by those age 13+, 2% was spent with podcasts. In 2024, that number more than quadrupled and podcasts now account for 11% of daily time with audio. Twenty-three percent of weekly podcast listeners spend 10 hours or more listening to the medium each week; and 3) Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners. See more about the study here.

Industry Views

WIP Sports Talk Pioneer Howard Eskin is This Week’s Guest on Harrison Podcast

Philadelphia sports talk media founding father Howard Eskin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Eskin’s stellar career in radio and TV goes all the way back to 1972 and his impact on local media in the City of Brotherly Love is indelible. He still maintains an active presence as sports radio personality for WIP-FM 94.1 and anchor at FOX 29 News in addition to being a sideline reporter for the Eagles Radio Network. Eskin has hosted/anchored more than 8,000 sports radio programs in his career, which is likely the most by any sports radio personality in American broadcasting history. Harrison and Eskin discuss the state of sports, media, big money, the impact of gambling and the generational divide per the multi-award-winning host’s recent commencement speech at Goldey-Beacom College in Wilmington, Delaware where he received an honorary doctorate in acknowledgement of his contributions to media, culture and philanthropy. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

BFoA to Present Networking Media Mixer in NYC

The Broadcasters Foundation of America is presenting its third in a series of networking Media Mixers, Thursday, June 13, from 5:30 pm to 7:30 pm, at the New York City studios of iHeartMedia. The event is being hosted by iHeartMedia air personality Gandhi, a member of the nationally syndicated Elvisim Duran And The Morning Show,” with a live performance from local singer/songwriter sensation Jackie Romeo, currently a contestant on “The Voice.”  BFoA says the mixers serve a dual purpose: to bring together up-and-coming broadcast professionals with their peers and executives; and to increase awareness of the BFoA’s charitable mission. BFoA president Tim McCarthy states, “Our first two Media Mixers were a huge success for young professionals who mingled with executives, and we’re looking forward to another great event. We have an obligation to show young people in radio and television that broadcasting offers successful and fulfilling career opportunities. We also need to help them understand what the Broadcasters Foundation does, why it’s important, and how they can help.” The two-hour event is free, but space is limited, and advance registration is required. Register here.

Industry News

Top News/Talk Media Stories for May 13 – 17

The Donald Trump “hush money” trial was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the presidential race and Trump and Joe Biden agreeing to two debates, followed by the attempted assassination of Slovakian Prime Minister Robert Fico at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS. See this week’s complete chart here.

Industry News

BIA: WTOP, Washington Top Biller in 2023

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Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC was the nation’s top billing radio station last year – and it wasn’t even close. According to a report from BIA Advisory Services, the news outlet racked up $66.3 million compared to runner-up KIIS-FM, Los Angeles’ $41.8 million. Interestingly, Beasley Media Group sports talker WBZ-FM, Boston ($32.7 million) beat Audacy’s legendary WFAN-FM, New York ($30.3 million). BIA also produced a chart of the top billing AM stations in the U.S. in which Audacy’s all-news WBBM-AM, Chicago topped the chart with $30 million billed. See that chart below.

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Industry News

Round Three of April PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM sheds one-tenth for a 6.4 share (weekly, 6+ AQH share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM dips two-tenths to a 1.6 share good for the #20 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM shoots up 1.4 shares for an 8.1 share finish and remaining ranked #2, while iHeartMedia’s news/talk KNRS-AM/FM is steady with a 2.6 share but climbs two spots to the #15 rank. In Kansas City, Audacy’s news/talk KMBZ-FM adds three-tenths to finish with a 5.6 share keeping it ranked #4, while Cumulus Media’s news/talk KCMO-AM falls half a share to wrap the survey with a 1.5 share, pulling it down to the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Santa Maria, California Talk Station to Go Dark

Knight Broadcasting’s Sandra Knight tells KSBY-TV that the company is shutting down talk KUHL, Santa Maria, California. Knight put the company’s three stations – KUHL-AM, adult contemporary KSYV-FM, and country KRAZ-FM – on the market after her husband’s death two years ago but has not had luck selling the three as a package deal. A station employee is buying KRAZ and the company is donating KSYV to California Lutheran University. Knight tells KSBY-TV, “I realize that KUHL is a long-standing station in the Santa Maria community and this pains me very much.” Read the KSBY-TV story here.

Industry News

FOX Sports Radio Adds Three Personalities to Weekends

FOX Sports Radio announces the addition of three new sports media personalities to its weekend programming. FOX Sports NFL Analyst Carmen Vitali joins FOX sports reporter Alex Curry to co-host “FOX Sports Saturday with Alex Curry & Carmen Vitali” on Saturdays (4:00 pm to 6:00 pm ET). Ten-yearim NBA veteran and current Houston Rockets color commentator Ryan Hollins will join Mike Harmon hosting the Sunday 9:00 am to 12:00 noon ET program, and 8-year NFL veteran and All-Pro safety Kerry Rhodes parnters with Dan Beyer hosting the Sunday 12:00 noon to 2:00 pm program. iHeartMedia EVP of sports programming Don Martin and FOX Sports Radio SVP Scott Shapiro comment, “Sports fans know that they can come to us live 24/7 for strong opinions, predictions and instant reaction to all of the drama taking place in the world of sports. We are fired up that our lineup of personalities continues to get stronger and stronger.  FOX Sports Radio is here to provide entertainment and companionships to sports fans all day, every day.”

Industry News

“NPR News Now” Stays Atop Triton Digital Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker (based on weekly average downloads for participatingim podcasts) for April 2024 and NPR’s “NPR News Now” retains its #1 rank, followed by sister program “Up First” at #2 and audiochuck’s “Crime Junkie” at #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6, Salem Podcast Network’s “The Charlie Kirk Show” sliding back one place to #17, and Cumulus Podcast Network’s “The Mark Levin Show” also moving back one spot to #28. See the complete ranker here.

Industry News

TALKERS News Notes

New WZLX, Boston morning host Rich Shertenlieb announces the cast members for his program on the iHeartMedia classic rock outlet and they are going heavy on sports content from the looks of it. Joining Shertenlieb will be Boston TV personality and sports writer Michael Hurley, plus a rotating cast including former New England Patriot Ted Johnson; FOX Sports, ESPN and Sports Illustrated personality Charlotte Wilder; and NFL Network alumnus Mike Giardi.

Cumulus Media’s sports talk WMAL-AM, Washington, DC announces its partnership with National Women’s Soccer League’s The Washington Spirit that will feature the broadcast of 13 regular season matches. Bram Weinstein will serve as play-by-play voice while former Spirit player Gaby Vincent will serve as color commentator. Michael Minnich will provide additional commentary during broadcasts and serve as an alternate for both Weinstein and Vincent.

PodcastOne announces the new podcast, “We (Almost) Made It” with Bryan Greenberg and Victor Rasuk. PodcastOne will oversee the exclusive distribution, sales rights and production of the weekly TV & film podcast. Greenberg and Rasuk co-starred in the cult favorite HBO series “How to Make It in America.” PodcastOne president and co-founder Kit Gray says, “Bryan and Victor are the embodiment of making it happen. When they pitched us this podcast, their passion, their collaborative spirit and their excitement rivaled that of our own internal team at PodcastOne, and we knew instantly that this was a good fit.”

Industry News

Yesterday’s (5/15) Top News/Talk Media Stories

The attempted assassination of Slovakian Prime Minister Robert Fico; President Joe Biden and former President Donald Trump agree to two debates; the Trump “hush money” trial; the Israel-Hamas war and U.S. military aid to Israel; the record high stock indexes, inflation and the U.S. economy; China’s Xi Jinping hosts Russia’s Vladimir Putin; the Russian advances in Ukraine; and the controversy over Chiefs kicker Harrison Butker’s stance on women in the workplace in a commencement speech were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Sabo Sez: Try It, You’ll Like It

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, Talk Media Network

imThis week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!

There was a pattern to the notes beyond the kind thoughts for my future. Almost every note hoped that the example of my show’s non-political content would compel other broadcasters to stop their political speeches and start a broader, real-life focused conversation. These emails were from CEOs, program directors, news directors, owners, and hosts. My response is, why me? If the note writer believes broader content would be good for their business, why don’t they put it on the air, today?

It would be fun to speculate on the answer to that question. It would also be pointless because the real answer is…  just do it!

Radio executives love to copy success. I am mystified by why they are copying failure. Almost all politically focused talk stations are declining in audience and gaining in demographic age. Daytime TV talk shows cover much broader topics that capture younger demos, are growing in audience and, as a category, generate $5 billion in annual revenue.

Broader topic menus work well. Thanks to enlightened owners, my company has launched many stations and hosts that are not political. Of course it works, life is what your target listener is discussing with their friends right now. Follow my example. Your audience will grow, and you’ll generate more revenue.

(EDITOR’S NOTE:  Walter Sabo will be appearing on a panel discussion titled, “Beyond Politics” at TALKERS 2024: Radio and Beyond on Friday, June 7 at Hofstra University on Long Island. For information, click here.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuted this week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Round Two of April PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips two-tenths to finish with a 4.6 share (weekly, 6+ AQH share) and slides back to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM loses one-tenth to finish with a 7.8 share good for the #2 rank. In Boston, iHeartMedia’s news/talk WRKO declines one-tenth for a 3.3 share finish and holds steady at the #12 rank, while sister all-news WBZ-AM rises three-tenths to a 4.9 share, yet it falls one spot to the #7 rank. In Seattle, Bonneville’s news/talk KIRO-FM dips one-tenth to a 3.8 share and slides down to the #10 rank, while Lotus Communications’ all-news KNWN-AM/FM loses one-tenth to finish with a 2.4 share and remains ranked #18. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.