Industry News

Cumulus Names Gilbert Baez Host of WFNC’s “Good Morning Fayetteville”

Cumulus Media names veteran broadcast journalist Gilbert Baez host of news/talk WFNC, Fayetteville, North Carolina’s “Good Morning Fayetteville,” effective March 17. Baez has been a fixture on WRAL-TV, in Raleigh but served as WFNC’s morning news anchor from 2000 through 2001. Cumulus Fayetteville VPimg and market manager Tish Boden says, “Team Cumulus Fayetteville is excited to have Gilbert Baez join our team as the new host for ‘Good Morning Fayetteville’ on WFNC News Talk. When you say the name Gilbert Baez in the market it is synonymous with news. I look forward to Gilbert’s success on Good Morning Fayetteville.” WFNC program director Kelvin Culbreth adds, “Gilbert Baez brings a deep desire to report the news and a true sense of devotion to Fayetteville, Fort Bragg, and Cumberland County. He’ll bring his wealth of knowledge about our area and his vast cache of connections. We have heard, ‘Everyone knows Gilbert and Gilbert knows everyone.’ He is the perfect host to carry GMF into the future.”

Industry Views

Sabo Sez: The Actual Future of Radio

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night,”
WPHT, Philadelphia
Host, Sterling On Sunday, TM

imgThank you, TALKERS for having me on panels at the TALKERS Generations 2025 IBSNYC conference this past Saturday (3/8). Moderator and Philadelphia talk show god Dom Giordano asked us the inevitable: “What is the future of radio?”

You’ve likely had the experience of saying something funny or profound and been surprised.  “Where did that come from!??”

What’s the future of radio? I replied, “The next sentence out of your mouth. Radio will have a future if the next thing you say compels a listener to hear your next sentence.”

Where did that come from? The future is up to us. For over 100 years radio has engaged our listener to want to hear the next sentence. No wires, cable, laptop, computer. Distribution? No problem. Subscriptions? No. Technical challenges? No. Radio just works.

Your listener will want radio to just-work as long as the next sentence is our best. Ever.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

WABC’s Catsimatidis Promotes AM in Cars in NYPost Ad

Red Apple Media and WABC owner John Catsimatidis is taking out full-color ads in the New York Post in which he asks consumers not to buy a new car that doesn’t include AM radio. Part of the ad’s text reads asimg follows: For the past 100 years, AM radio has been free for U.S. consumers. “Recently, General Motors and other car manufacturers have spent over $7 million trying to eliminate AM radio. Do not buy a car without AM radio. GM is attempting to influence Congress, making themselves an adversary to consumers. We will publish a list of all House and Senate members who have received money from these lobbyists. Keep AM radio free.”

Industry News

FCC Seeks Public Comments on Deregulation

In a Public Notice titled, “Delete, Delete, Delete,” The Federal Communications Commission says it is “taking action to promote the policies outlined by President Trump…” and are “seeking public input on identifying FCC rules for the purpose of alleviating unnecessary regulatory burdens. We seek comment on deregulatory initiatives that would facilitate and encourage American firms’ investment in modernizing theirimg networks, developing infrastructure, and offering innovative and advanced capabilities.” The Notice goes on to say, “The Communications Act directs the FCC to regularly review its rules to identify and eliminate those that are unnecessary in light of current circumstances, recognizing that in addition to imposing unnecessary burdens, unnecessary rules may stand in the way of deployment, expansion, competition, and technological innovation in communications that the Commission is directed to advance. Government-wide administrative law requires review of rules to ensure that unnecessary—or affirmatively detrimental—rules are not retained.” The public comment period runs through April 15 and the Commission encourages “commenters to consider certain policy factors including cost-benefit considerations, marketplace and technological changes, barrier to entry, and more, as well as statutory and regulatory retrospective review standards.” Read the complete Public Notice here.

Industry News

WWO: AM/FM Reach Dominates Ad-Supported Digital Audio

This week’s Cumulus Media | Westwood One Audio Active Group blog addresses the effectiveness of advertising on AM/FM radio versus ad-supported digital audio using data from Edison Research’s ongoing Share of Ear study. The gist of the post is that equating AM/FM radio reach with ad-supported digital audioimg is a mistake. Some of the findings include: 1) In a typical day, ad-supported digital audio reaches less than a third of America while AM/FM radio reaches two-thirds of America. Combined, ad-supported digital audio and AM/FM radio reach 74% of the U.S. daily; 2) Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio; 3) Between ad-supported Pandora and AM/FM radio, most people only listen to AM/FM radio; 4) The U.S. ad-supported audio clock: Podcasts and AM/FM radio represent nearly 90% of tuning minutes; 5) With a towering in-car share of 86%, AM/FM radio is the primary way to reach consumers on the path to purchase; The proportion of AM/FM radio in-car listening has surged, returning to pre-pandemic norms. See the full blog post here.

Industry News

KNBR Re-Ups Host Brian Murphy

Cumulus Media’s San Francisco sports talk outlet KNBR is reportedly extending morning sports talk host Brian Murphy’s deal for another four years. SFGate reports that KNBR program director Mike Hohlerimg announced the news on-air on Tuesday. Murphy is one half of the “Murph and Markus” show. Murphy tells SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners – whether it was Paulie Mac or my original partner Tim Liotta or my current partner Markus Boucher. Always enjoyed it, enjoyed the banter with our producers and board ops. I never wanted to leave ever, so it was just going to come down to could we come to an agreement and fortunately we did.” See the SFGate story here.

Industry News

Edison’s Infinite Dial Webinar Scheduled for March 20

Edison Research will present a webinar on March 20 at 2:00 pm ET to reveals its latest Infinite Dial data. The company says it is presenting the report with support from Audacy, Cumulus Media, and SiriusXMimg Media. “The Infinite Dial 2025 will be unveiled by Edison Research vice president Megan Lazovick alongside special guest James Cridland, editor of Podnews. With 35 years in the audio business, Cridland will offer unique analysis into the numbers and global context. Together, they will provide attendees expert insights on the latest digital audio consumption trends and their implications for the industry.”

Industry News

Yesterday’s Top News/Talk Media Stories (3/12)

The most-discussed stories yesterday (3/12) on news/talk radio and related talk media according to TALKERS research:

1. Budget Battle/Government Shutdown Threat
2. Trump’s Trade War/Financial Markets Activity
3. DOGE/Elon Musk’s Influence
4. Russia-Ukraine War
5. EPA Deregulation

Industry News

Saga Communications 2024 Q4 Net Revenue Falls 1.3%

Saga Communications is reporting its operating results for the fourth quarter of 2024 and for the full year of 2024. The company says net revenue for Q4 was $28.8 million, a decline of 1.3% compared to the same period in 2023. Station operating expense increased 4.1% for the quarter to $24.3 million comparedimg to the same period last year. Saga reports net income of $1.3 million for the quarter compared to net income of $2.5 million for the fourth quarter last year. For the full year of 2024, net revenue was $110.3 million, a decrease of 2.2% from the full year 2023. Net income was $3.5 million for the full year of 2024 compared to $9.5 million for the full year of 2023.

Industry News

More from TALKERS Generations 2025 at IBSNYC

img

Pictured above is Talk Media Network nationally syndicated talk host Dr. Daliah Wachs introducing the “Radio’s Place in a Diverse, Digital World” panel.

img

Pictured above is WGDJ, Albany owner and talk host Paul Vandenburgh making a point while speaking on the “Launching and Managing a Career in a Changing Media Industry” panel.

img

Pictured above is WICC, Bridgeport talk host Lisa Wexler discussing the talk host’s responsibility to their listeners to be truthful with their audience.

All photos by Olivia Mannarino.

Industry News

Newsmax Announces Initial Public Offering

Newsmax Inc announces the launch of its initial public offering, inviting investors nationwide to become shareholders in its television and digital media platforms. Last week the company’s Offering Statement was qualified by the Securities and Exchange Commission. Newsmax is looking to raise up to $75 millionimg with a planned March 31, 2025 listing on the New York Stock Exchange under the ticker symbol NMAX, subject to NYSE approval. This IPO comes shortly after it completed a private Preferred Offering in February raising $225 million. Newsmax CEO Christopher Ruddy says, “Our success with our Preferred raise shows the enormous support our company has as we made thousands of Americans part owners in Newsmax. Now, the initial public offering opens the door for tens of thousands more to join our news revolution and be a part of the first ever company to complete a crowd financed offering on to the main board of the NYSE.”

Industry News

Red Apple to Syndicate Anthony Cumia Weekend Show

Red Apple Audio Networks announces that it is offering the new “Anthony Cumia Show” in national syndication. Cumia’s program airs live on WABC, New York on Sunday evenings from 8:00 pm to 10:00 pm. Speaking about his return to terrestrial radio, Cumia says, “I missed radio, and I am thrilled at theimg interest from radio stations nationwide. Radio is a great way to engage with the audience, and now that Red Apple Audio Networks is taking the show national, I can’t wait to connect with listeners in other markets.” Red Apple and 77WABC Radio president Chad Lopez states, “Radio clearly wants Anthony Cumia, as dozens of inquiries came in asking about syndication. We shifted into high gear and moved quickly. One of our advantages at Red Apple Media is that we can swiftly pivot to meet market demand.”

Industry News

Gun Talk Celebrates 30 Years on the Radio

Tom Gresham’s “Gun Talk” is celebrating 30 years on the air. The host of the nationally syndicated shooting sports talk show says, “‘Gun Talk’ radio is perhaps more important today than when it started 30img years ago. Whether it’s helping the first-time gun buyer sort out what she needs to buy, or exposing politicians who claim to be supporters of the Second Amendment while putting restrictions on this right, there’s plenty to talk about. Responsible gun ownership is strong, and I’m glad to be part of movement.” The program airs live on Sundays from 2:00 pm to 5:00 pm ET and is heard on more than 260 stations.

Industry News

Rumble Acquires $17.1 Million in Bitcoin

Video-sharing platform and cloud services provider Rumble announces that it has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin, consistent with its previously announced Bitcoin treasury strategy to allocate up to $20 million to Bitcoin. The company saysimg this move further emphasizes its conviction in Bitcoin as a valuable tool for strategic planning and reinforces its expansion into cryptocurrency. Rumble chairman and CEO Chris Pavlovski comments, “We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies.”

Industry News

Erick Erickson Show Adds New Affiliates

The Compass Media Networks syndicated “Erick Erickson Show” adds new affiliate stations to its roster.img Now airing the program are Townsquare Media’s KONA-AM, Tri-Cities, Washington; Eifel Tower Broadcasting’s KZHN-AM, Paris, Texas; Vero Beach Broadcasters’ WTTB, Vero Beach, Florida; and Zimmer Midwest Communications’ KWTO, Springfield, Missouri. “The Erick Erickson Show” airs live weekdays from 12:00 noon to 3:00 pm ET.

Industry News

BFoA Honors Dan Mason with Lifetime Achievement Award

img

The photo above was taken at the Broadcasters Foundation of America’s Golden Mic Award gala and fundraiser in New York City on Monday evening. Pictured (from l-r) are BFoA chairman Scott Herman; former CBS Radio CEO and recipient of the 2025 Edward F. McLaughlin Lifetime Achievement Award, Dan Mason; and BFoA president Tim McCarthy. Also taking place at the Golden Mic Award gala was Katz Media Group CEO and BFOA board member Marc Gray accepting the Philip J. Lombardo Spirit Award on behalf of Katz Media, which has raised more than $450,000 with its annual company-wide donation drive to support the BFoA.

Industry News

Yesterday’s Top News/Talk Media Stories (3/11)

The most discussed stories yesterday (3/11) on news/talk radio and related talk media according to TALKERS research:

1. Trumps Tariff Wars
2. Financial Markets Plunge
3. Department of Education Cuts
4. Russia-Ukraine Ceasefire Proposal
5. Greenland Elections

Industry News

More from TALKERS Generations 2025 at IBSNYC

img

Pictured above is WABC, New York journalist and talk show host Dominic Carter giving a high-five to one of the students asking him career advice. Carter spoke on the “Radio’s Place in a Diverse, Digital World” panel.

img

Pictured above is TALKERS VP and executive editor Kevin Casey showing off the new C. Crane WiFi 3 internet radio. TALKERS and C. Crane gave away five of these radios to college students who were eager to get them.

img

Pictured above is consultant and WPHT, Philadelphia & nationally syndicated talk host Walter Sabo making a point during his panel discussion. A student asked for his advice about launching a career out of college and Sabo told her, “First, decide where you want to live. Once you’re in that city, you can begin to approach broadcasting companies about getting your foot in the door.”

img

Pictured above is Salem Radio Network talk host Mike Gallagher speaking while taking part in the “Radio’s Place in a Diverse, Digital World” panel. All photos by Olivia Mannarino

Industry News

Audacy Gives KMOX, St. Louis a Full Market FM

Audacy does a frequency swap in St. Louis giving news/talk KMOX-AM the full-market Class C2 FM atimg 104.1 that had been the home to hip hop WHHL-FM “HOT 104.1.” In return, KMOX gives up translator K254CR at 98.7 to the hip hop outlet. These changes become effective on March 24. Audacy St. Louis and Wichita SVP and market manager Becky Domyan says, “We’re thrilled to expand KMOX’s reach and bring the trusted news and entertainment our listeners rely on, as well as Cardinals baseball, on an enhanced FM signal that covers the greater St. Louis region.”

Industry News

Cumulus Facing NASDAQ Delisting

Last week, Cumulus Media received a notification from the listing qualifications department of NASDAQ indicating that, based on the company’s stockholders’ equity of $6.95 million is not in compliance with the minimum stockholders’ equity requirement for continued listing on the NASDAQ Global Market. The ruleimg requires companies to maintain stockholders’ equity of at least $10 million or meet the alternative compliance standards relating to the market value of the listed securities or the company’s total assets and revenue. Now, Cumulus has until April 21 to provide NASDAQ with a plan to achieve and sustain compliance. If NASDAQ accepts the plan, NASDAQ may grant an extension of up to 180 calendar days to evidence compliance. Cumulus says it is continuing to evaluate potential options to resolve the deficiency and regain compliance, including the possibility of applying to transfer to the NASDAQ Capital Market.

Industry News

2025 iHeartPodcast Awards Announced

Last night, the 2025 iHeartPodcast Awards were presented at the ACL Live at The Moody Theater in Austin, Texas at SXSW. The Podcast of the Year honor went to “Las Culturistas with Matt Rogers and Bowen Yang. The Best News award was given to with journalist Kara Swisher and NYU professor Scott Galloway for their show “Pivot.” The Best Political podcast honor was presented to “The Megyn Kelly Show.” See all the winners here.

Industry News

The Last Show Expands to Six Canadian Markets

New York City-based comic and former Silicon Valley engineer David Cooper strikes a deal to get his talk show, “The Last Show with David Cooper” on six Canadian signals: CKNW, Vancouver; CFIQ, Toronto;img CHQR, Calgary; CHED, Edmonton; CJOB Winnipeg; and CFPL, London. Cooper is focusing on Canadian markets because he was born in Toronto and was heard in Canada on the iHeartRadio talk network. Cooper says, “It’s what happens when you mix relationship advice, scientific breakthroughs, and the world’s weirdest headlines into one show. Somehow, it all makes sense.” Cooper says the show targets the 25-54 demographic. He also serves as technical director and host at Burning Man Radio during his annual Nevada festival pilgrimage. He adds, “What do I know? Talk radio programmers call it a strategic counterprogramming solution, designed to capture audiences from alt-rock or NPR stations.”

Industry News

News/Talk KSLM, Salem, Oregon Suffers Late Night Attack on its Building

An attack on the studios of KCCS LLC’s news/talk KSLM-AM/K282BY in Salem, Oregon left three large plate glass windows shattered. The attack happened during the early morning hours of March 8. Theimg Salem Reporter says engineer Ian Carlson was at the station we he saw the windows shattered one by one. He says the glass flew in with such force that it sent shards 30 feet down the station’s hallway. He tells the Salem Reporter, “It was absolutely terrifying, and I think it was intended to terrify.” The report says that police found no evidence that anyone tried to enter the building and it was unclear what caused the damage. Station general manager Jacqueline Smith says, “From our perspective, it wasn’t vandalism. It was a targeted attack.” Photo: Salem Reporter. Read the Salem Reporter account here.

Industry News

“790 The Score” Expands Coverage of Rhode Island FC

Cumulus Media and Major League Soccer’s Rhode Island FC are continuing their partnership and announcing that sports talk WPRV, Providence “790 The Score” is expanding its coverage of the club’s season. WPRV will air live-action coverage of all 17 RIFC away games and the first home game.img Broadcasting the matches will be WPRO-FM personalities Nick Giuliano and Tommy Quinlan. In addition, Rhode Island sportswriter and columnist Kevin McNamara will host a new feature to air on the station every Thursday at 6:20 pm throughout the season titled, “Extra Time with Rhode Island FC.” Cumulus RVP and market manager Holly Paras says, “We are thrilled to continue and expand our broadcast partnership with Rhode Island FC. It’s an exciting time for Rhode Island soccer fans, especially with the opening of the new stadium this year. We look forward to a great season.”

Industry News

Hillsdale College Student Wins First Place Honors at IBSNYC 2025

Among the winners of the college awards given out at the IBSNYC 2025 conference last weekend (of which TALKERS was a participating sponsor), was Hillsdale College junior Emily Schutte. She takesimg home first place for Best Newscast.  in the annual Intercollegiate Broadcasting System College Media Awards. Winners were announced on March 8 in New York City. WRFH/Radio Free Hillsdale 101.7 FM general manager Scot Bertram says, “I’m proud of Emily and all of our WRFH students for their work. There were thousands of submissions from college stations across the country, and it is exciting to see one of our students accept top honors in a very important category.” WRFH had finalists in eight categories. You can hear Emily Schutte’s winning submission here.

Industry News

Yesterday’s Top News/Talk Media Stories (3/10)

The most discussed stories yesterday (3/10) on news/talk radio and related talk media according to TALKERS research:

1. Financial Markets Plunge
2. GOP Spending Bill/Government Shutdown Threat
3. Russia-Ukraine War
4. DOGE/Elon Musk-Trump Relation
5. U.S.-Canada Relations

Industry News

TALKERS Generations 2025 at IBSNYC

img

Pictured above is Bold Gold Media Group and Bold Gold Media Foundation CEO Vince Benedetto (left) with WPG, Atlantic City morning host Harry Hurley (right). Hurley is presenting Benedetto’s Foundation with a $5,000 grant from Hurley’s own charitable organization. Benedetto also delivered the keynote address and Hurley served as a moderator at the TALKERS Generations 2025 program on Saturday (3/8) at the IBSNYC 2025 conference.

img

Pictured above is WRFH, Hillsdale general manager and lecturer in journalism at Hillsdale College Scot Bertram (right) and Vince Benedetto (left). Both took part in the “Old School/New School/Next School — Learning from Each Other” panel discussion. The panel was sponsored by Comrex.

img

Pictured above are (from l-r) Texas-based talk radio host Chris Krok; consultant and WPHT, Philadelphia and Talk Media Network syndicated talk host Walter Sabo; WGDJ, Albany owner and talk radio host Paul Vandenburgh; and TALKERS VP/associate publisher and Harrison Legal Strategies senior partner Matthew B. Harrison sitting on the “Launching and Managing a Career in a Changing Media Industry” panel. The panel was sponsored by Dr. Asa

img

Pictured above are Harry Hurley (left) and Red Apple Media Group and WABC, New York owner John Catsimatidis (right) during a one-on-one fireside chat titled, “Setting the Stage.” This segment was sponsored by The Ramsey Show.

img

Pictured above are (from l-r): Westwood One talk radio host Rich Valdes; WABC, New York journalist and talk host Dominic Carter; and Salem Radio Network talk host Mike Gallagher on the “Radio’s Place in a Diverse, Digital World” panel, sponsored by Radio America and Our American Stories.

img

Pictured above are (from l-r): WICC, Bridgeport talk host Lisa Wexler; iHeartMedia VP news/talk/sports Chris Berry; and WRVA, Richmond, Virginia talk host Jeff Katz on the “Finding Truth in an Age of Misinformation” panel, sponsored by Premiere Networks.

TALKERS will present more coverage from Generations 2025 at IBSNYC 2025 throughout this week.

All photos by Olivia Mannarino

 

Industry News

WOR, New York Unveils “Mendte in the Morning”

iHeartMedia names Larry Mendte the new, permanent host of the morning drive program on news/talk WOR, New York. “Mendte in the Morning” airs from 6:00 am to 10:00 am on 710 WOR, The Voice of New York. WOR program director Tom Cuddy says, “Since joining our team in 2023 as our news director andimg morning drive news anchor, Larry has built a strong connection with our listeners, who have responded very positively to his time as our interim morning show host. His remarkable career, which includes an astounding 97 Emmy awards and stints at WABC Radio, Channel 7 Eyewitness News, WPIX/11 and ‘Access Hollywood,’ speaks for itself. With all of this experience, he’s the ideal choice to wake up the tri-state area.” Longtime New York radio news anchor Jacquelyn Karl will deliver updates on “Mendte in the Morning,” while Natalie Vacca will continue in her role as executive producer.

Industry News

WCCO Brings “The Henry Lake Show” Back

Reversing course after the reduction if force that saw several hundred Audacy employees lose their jobs last Thursday, the company’s news/talk WCCO, Minneapolis is bringing evening host Henry Lake and co-host Chris Tubbs back. BringMetheNews reports that the show returned to the air on Friday. Lake openedimg Friday’s show saying, “Has the last 36 hours been a little bit awkward? Not gonna sit here and lie. I am thankful. I am happy to be here. Happy to be speaking with you. Happy to be doing a show to all of you on this iconic radio station.” Lake added, “We know that there were some national layoffs yesterday, and I want to note that because we know that industries all over the country are going through some rough times – and radio is not immune to that. I’ve got colleagues in other markets that unfortunately lost their jobs, and for a short time yesterday, it looked like me and Chris were in that same situation. I feel gratitude. I’m thankful that we’ve got good leadership here at WCCO, and the higher-ups appreciate me and Chris.”

Industry News

Podtrac’s February Top Podcasts Chart Published

The New York Times “The Daily” remains in the #1 spot on Podtrac’s February 2025 Top U.S. Podcasts chart based on Unique U.S. Monthly Audience. NPR’s “NPR News Now” and “Up First” are #2 and #3,img respectively. Other podcasts of note include Cumulus Podcasts Network’s “Shawn Ryan Show” at #5 and Dan Bongino’s “The Dan Bongino Show” at #6. DailyWire’s “The Ben Shapiro Show” rises three spots to the #10 rank in February and The New York Times’ “Ezra Klein Show” debuts on the chart at #15. See the complete chart here.

Industry Views

Monday Memo: ChatGPT, Carefully

By Holland Cooke
Consultant

imgObservation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.

Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:

“Here are some key points to consider:

1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.

2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.

3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.

im

4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.

5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.

6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.

In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.” 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

iHeartMedia Presents Special Show for International Women’s Day

Over the weekend, iHeartMedia presented special programming in celebration of International Women’s Day that spotlighted four of its women staffers: Angela Yee, host of “Way Up with Angela Yee”; Eileenimg Woodbury, vice president of marketing at iHeartMedia Los Angeles; Sarah Spain, host of iHeart Women’s Sports “Good Game” podcast; and Jessica Marventano, executive vice present of government affairs. The 30-minute special aired on iHeartRadio stations nationwide on March 8 and 9. The interviews were conducted by Debra Mark from KFI, Los Angeles; Nathalie Rodriguez and Erica Rodriguez from WIOD, Miami and Kathy Walker from KOA, Denver.