Pending Business: Planning & Organization
By Steve Lapa
Lapcom Communications Corp
President
On a scale of one to 10, where would you rank yourself on planning and organization?
If you are the #1 seller on your team, how do you rank your ability to plan and organize? If you are working your way to the top, how prepared and organized does the #1 seller on your team look?
Planning and organization don’t mean every hour is filled. Top-tier sellers know interruptions are a given. Demands change on a moment’s notice and change is a constant. The day-to-day selling environment is rarely a walk in the park.
The underlying question is how do you prepare to plan? How do you evaluate the opportunity flow to determine what to emphasize and what to abandon? Which projects do you add, and which ones do you delete?
These are tough calls – these drop/adds – as you painstakingly review time, effort, and emotional attachment in each of your sales projects. But here is the good news. All of us, every seller and every manager, can use fresh eyes on planning and organizational skills. To that end, here is my simple gift to you. A timeline of 13 upcoming sales opportunity events that should be income generators. Let us liberally countdown the sales lead time from today, Monday, March 27 to many of the income producing events that drive your sales calendar. Your specific station may not directly tie-in, however, many of your local sponsors are planning right now. So, let us get busy:
Mother’s Day 6 weeks
Memorial Day 7 weeks
Father’s Day 12 weeks
Independence Day 14 weeks
College Football 22 weeks (Season kickoff)
Labor Day 23 weeks
NFL 24 weeks (Season kickoff)
Halloween 31 weeks
Election Day 32 weeks
Veterans Day 32 weeks
Thanksgiving 34 weeks
Christmas 38 weeks
New Year’s Eve 39 weeks
There sits the 2023 friend or foe selling calendar before your eyes. Do you have the historics, wins/losses and opportunities organized? How about your competitors? What about newer digital and social media integrations that may need more lead time? Is there any turnover in decision makers at key accounts? Ready to wake up and smell the coffee?
Every high achiever knows, everyone wants to win. But are you properly prepared and positioned to win? Another three minutes of planning a day goes a long way!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.
last Friday (3/24) at 8:00 pm. Titled, “State of the City, State and Nation,” the show allowed Cuomo to offer his takes on the job his former Lieutenant Governor Kathy Hochul is doing, as well as his thoughts on other political issues. WABC says Cuomo, who has been hosting a podcast of his own, requested the time on WABC and owner John Catsimatidis replied via a press release, “Let him speak! I have said many times that 77 WABC is about truth and hearing from all sides. Let the listeners decide.”
“For years, Tucker Carlson and FOX News have targeted Ray Epps with malicious lies about his involvement in the events of January 6th. FOX News has chosen to promote fantasy over fact, exposing Ray and Robyn Epps to harassment, intimidation, and abuse. It is clear that Mr. Carlson and FOX News are uninterested in speaking the truth to their viewers… Recent revelations from the Dominion Voting lawsuit make clear that FOX News has zero qualms about lying to its viewers. The fictional story that Mr. Carlson and FOX News have told, and continue to tell, about Ray Epps is just one more example of this. It is time for Mr. Carlson and Fox News to stop the lies and to make amends.” The Epps are demanding “that Mr. Carlson and FOX News retract the claim that Mr. Epps was working for the FBI or any governmental entity when he attended the January 6th events and the claim that Mr. Epps acted as an instigator or provocateur of the insurrection. We expect that you will give the same airtime in retracting these falsehoods as you spent amplifying them. Further, Mr. Carlson and FOX News must issue a formal on-air apology for the lies you have spread about Mr. Epps.” The Epps’ are also providing notice of potential litigation regarding what they call FOX’s “defamatory conduct.”
the Minority Photo-Journalism Institute are making a tangible difference in our community by helping students pursue careers in journalism and communications. KBLA ‘Talk 1580’ strongly believes in enlightening, empowering and encouraging tomorrow’s reporters, editors and potential talk radio hosts. Hopefully, our scholarships make a difference.” The scholarship donations were raised at KBLA’s February 28, 2023, Black History Month luncheon in tribute to Black legends in Los Angeles media.
With DT and Telly” – co-hosted by Telly Hughes and Denise Thomas – and airs from 7:00 am to 9:00 am. Ricks remains with the station and will host “Nothin’ But the Truth,” from 12:00 noon to 1:00 pm daily, effective April 3. To accommodate the changes, “The Truth With Sherwin Hughes” – heard from 10:00 am to 1:00 pm – moves to the 9:00 am to 12:00 noon daypart. 
reports every 10 minutes on WTOP News. WTOP director of news Julia Ziegler says, “WTOP listeners rely on our traffic and weather reports on the 8s. We are excited to begin this partnership with our colleagues at WJLA and bring unprecedented live weather coverage to the DC region, especially on those days when it matters most.” The collaboration with WJLA restarts a longtime partnership between the two news stations. WJLA previously provided weather coverage on WTOP for more than 10 years.
The third of four rounds of ratings information from Nielsen Audio’s February PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises four-tenths to finish with a 7.0 share (weekly, 6+ AHQ share) good for the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM also goes up four-tenths and finishes with a 3.4 share that lifts it to the #9 rank. Urban One’s news/talk WBT-AM/FM, Charlotte shoots up 1.2 shares to finish the survey with a 5.5 share that moves it from the #8 rank to #4. In San Antonio, Alpha Media’s news/talk KTSA-AM is up half a share, wrapping the survey with a 3.7 share good for the #10 rank, while iHeartMedia’s crosstown news/talk WOAI-AM falls two-tenths for a 3.3 share that sees it decline from the #9 rank to #14. 
We’ve seen autopsies depicted on various cop shows. As the doctor dispassionately probes the deceased, he or she is dictating into an audio recorder: “I’m opening up the chest cavity…”
million. NPR CEO John Lansing says, “We literally are fighting to secure the future of NPR at this very moment by restructuring our cost structure. It’s that important. It’s existential.” The report notes that “NPR intends to cut back its workforce from approximately 1,200 to about 1,050 employees. The nonprofit network’s layoffs represent its largest reduction in staff since the 2008 recession.” In other moves, NPR is bringing its newsroom and programming divisions together as Lansing notes the “current separation artificially cleaved NPR’s journalism and editorial creations.” At this time, none of the NPR radio programs have been canceled. 
Ripken Jr. Ripken joins Bob Haynie – host of the midday “Vinny & Haynie” show – Baltimore Hall of Famer Mike Bordick, and longtime voice of Baltimore baseball Jim Hunter. 105.7 The Fan brand manager Chuck Sapienza comments, “We are thrilled to be bringing ‘Baltimore Baseball Tonight’ back to Baltimore baseball fans. The show was received so well last season, and we look forward to building off that momentum again this season. Adding Ryan to the team brings a critical young voice to the show, and his perspective having been a part of the organization and his deep family ties to the team are invaluable.” When the Orioles are home, the show is broadcast on-site at Pickles Pub near Oriole Park at Camden Yards. 
entrepreneur Pat Costa. Halper is also receiving the Hall of Fame Pioneer Award, given “to individuals who have distinguished themselves over decades for lasting contributions made to the broadcast industry and through a leadership role in their particular craft.” Other inductees are WCVB-TV, Boston sports anchor Mike Lynch, the late and beloved WHDH-TV videographer Therman Toon, late WBZ-TV reporter Bill Shields, and WBZ Radio’s heralded news reporter and “poet laureate” Carl Stevens.
Communications Partners LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders.”
Christopher Ruddy founded Newsmax in 1998 to publish online and offline content in the fields of news, politics, health and finance. Newsmax.com ranks consistently as one of the country’s most-trafficked news websites. Newsmax TV, a cable and over-the-top media service news channel started in 2014, has shown remarkable growth becoming one of the nation’s leading television news and political opinion sources. Newsmax recently entered the field of talk radio with a syndication arm and is reportedly exploring expansion into radio station ownership. As a journalist, Christopher Ruddy previously worked at the New York Post and the Pittsburgh Tribune Review. He was also awarded a Media Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford University. He holds a BA summa cum laude in history from St. John’s University and a Master’s in Public Policy from the London School of Economics. Harrison describes Ruddy as “a key player in emerging 21st century media.”
the actual distribution or movement of service to the customer. Coordinate sales distribution by establishing sales territories, quotas and goals, and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor customers’ preferences. 
commentators as well as up-and-comers. Trader tells TALKERS he “honestly believes AUN is one of the fastest growing TV and streaming networks in the country.” He states, “Now it is time to expand once again. Our goal is to be broadcasting in every major market in the next two years! This is maybe where an ambitious, hard-working manager can become part of this dream. I am looking to develop a management team to make it happen. If a candidate has expertise in managing finances and accounting, recruiting, human resources, overseeing and developing technologies, as well as creating company policy, sales and marketing, then such an individual might be looking for the challenge of a lifetime.” Trader continues, “I am looking to work with conservative/faithful, passionate ideologs like myself who are concerned with the direction our great republic is heading and want to return it to the Judeo-Christian, faith-based patriotic roots our founding fathers created! Here is the catch: all our progress and success has been achieved on a very tight budget! In fact, we cannot offer salaries. What we can offer is incentives for those who produce to be rewarded.” Interested candidates can contact Rick Trader, president/CEO, AUN TV Network at 
bottles commonly known as nips. When Cox asked about each host’s favorite nip and named several brands of liquor, Curtis replied, “I’d probably go Mina Kimes.” Nip is also a pejorative term for Japanese. Kimes is of Korean descent. When the Boston Globe reached out to Audacy for comment, the spokesperson declined to address it specifically but suggested Curtis meant to say Mila Kunis. Today, Curtis apologized on air and said he’s been suspended until next week. Curtis explained he didn’t intend to say Mina Kimes. “In a pathetic, failed attempt at a one-liner, I attempted to bring up Mila Kunis, which was not really that funny, sophomoric and sexist. But for reasons I don’t understand, I said Mina Kimes.”
25 years are endless, and we are excited to celebrate with our partners, fans and teammates at the House of Blues.” Those scheduled to appear at the live broadcast include former Chicago Bears kicker Robbie Gould, former Chicago Bears quarterback and past guest of “Waddle & Silvy,” Jay Cutler, Chicago native and American musician Billy Corgan, ESPN analyst and co-host of “Pardon the Interruption,” Michael Wilbon, and ESPN reporter, host, and television personality Sarah Spain. “ESPN 1000” director of content Danny Zederman adds, “‘ESPN 1000’ is thrilled to host the station’s biggest names and most impactful people in one room on Friday to celebrate 25 years. We will look back at our success and also look forward to our exciting future as the home of the Chicago Bears and the Chicago White Sox.”
in for legendary play-by-play voice John Sterling for approximately 30 games, alongside Suzyn Waldman, during the 2023 season. Audacy New York market president Chris Oliviero states, “Justin is no stranger to the Bronx and his passion for the pinstripes make him the ideal person to join the iconic duo of John and Suzyn in the booth. His contributions to the broadcast last season were terrific and well received, so we’re excited to see him return in this enhanced role.”
production companies and independent producers. For 2023, Podcasts dominated the Shortlist with the Grand Jury advancing 105 Podcast entries to the next round. Podcasts engaged listeners with entries in multiple categories including Drama, Comedy, Sports, Entertainment, Series, Technology, News Business, and Social Justice.” Also NYFestivals announces that new for 2023, the National Press Club Award will go to the highest scoring entry in the news program categories Best Coverage Of Breaking News Story, Best Coverage Of Ongoing News Story, Best Nonfiction Series and News Podcast. The winner will be announced during the New York Festivals 2023 Storytellers Gala virtual event on April 18. 
including physical and mental wellness, nutrition, positivity, and the motivation seniors and families need for leading healthy and active lifestyles. Chen says, “We hope to reach a wider audience and help shed more light on important topics regarding physical fitness, mental health, and wellness that matter most to seniors as we continue to roll out podcast episodes now and into the future. We’re proud to be a part of a great network of people who are like-minded and dedicated to providing the best content online for a demographic that we feel is underserved, and we are looking forward to helping that change.”
chairman Scott Herman says, “Jim made an impact on everyone who worked for or with him. He was always helping people in their careers and served as a mentor to many. His steadfast commitment to the mission of the Broadcasters Foundation was unwavering. It is fitting for us to honor his memory and contributions to our industry and the Broadcasters Foundation.” Thompson took the reins of the Broadcasters Foundation in 2008, following a distinguished career. He was president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a nineteen-station radio group. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to VP and general manager.
programming Tom Tradup (left) at the SRN offices in Dallas while participating in the SRN News week-long series on Christian films titled, “Faith-based Films: Hollywood’s Brass Ring.” The SRN News special series focuses on the evolution of Christian movies from early, not-well-acted films to 2023’s smash hit Jesus Revolution, which has become Lions Gate Studios’ biggest-grossing film since 2019 with $45 million in box office receipts.