Industry News

Outkick Reports Strong Audience Growth

Multimedia sports platform OutKick says it has experiences “strong growth” over the past year with Q2 2023 data revealing more than 9 million monthly multiplatform unique visitors, 101 million total multiplatform views (up 45%),im and 112 million total multiplatform minutes (up 60%), according to Comscore data. Outkick founder (and Premiere Networks syndicated talk radio star) Clay Travis states, “OutKick doesn’t shy away from the most pressing topics in American sports today which is why we have continued to expand our audience every quarter.”

Industry News

FOX News Digital Posts Positive Q2 Audience Data

FOX News Digital reports that it finished the second quarter of 2023 with year-over-year growth that and its continuing lead in the news competitive set with both multiplatform minutes and views, according to data fromimn Comscore. FOX News Digital bested CNN.com and NYTimes.com in both multi-platform total views and multi-platform total minutes. CNN.com still leads the news competitive set in multi-platform unique visitors, but its numbers in this measure were down 2% (120.2 million) while FOX News Digital’s numbers were up 19% (95 million).

Industry News

TALKERS News Notes

Beasley Broadcast Group announces that it will report its 2023 second quarter financial results before the market opens on Thursday, August 3.

The Society of Broadcast Engineers announces that the Robert W. Flanders SBE Engineer of the Year award for 2023 is presented to Joseph Conlon of Inver Grove Heights, MN, and a current member of SBE Chapter 17 Central Minnesota. The James C. Wulliman SBE Educator of the Year award is Andrew Gladding, CBT, of Brooklyn, NY, and a member of SBE Chapter 15 New York City. Gladding has been an SBE Member for eight years and is the secretary of Chapter 15. In his role as adjunct professor for audio production at Hofstra University, he has taken numerous steps to recruit and engage new SBE members by teaching them about the broadcasting business and engineering in particular. He is solely responsible for the addition of 40 student members to Chapter 15.

SiriusXM sports talk personality Christopher “Mad Dog” Russo is making his return to Bar Anticipation in Lake Como, New Jersey, for a special live broadcast of his show on August 4 from 3:00 pm to 7:00 pm. This is Russo’s first broadcast at the popular Jersey Shore venue since 2007. He says, “Bar A, I’m back, baby! The summer show was always a blast. I’m excited to be at it again and we’ve got a great show planned on August 4. Love all our Jersey Shore fans!!!”

Industry News

Yesterday’s (7/19) Top News/Talk Media Stories

Donald Trump legal battles; the 2024 presidential race; the IRS whistleblowers and the Hunter Biden investigation; the controversy over Jason Aldean’s “Try That in a Small Town”; the global summer heatwave and climate change; Texas abortion lawsuit; Russia steps up bombing of Ukraine; and the $1 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Speaking the Conversation of the Listener

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

In the strum and dirge of daily radio life, it is easy to forget the mad skills required to do what we do. Consider the TV sitcom. 22 minutes of content, 22 times a year. The cast ad libs – nothing! Between eight and 11 writers scribe every word. Hair, makeup… handled by others! A donut run? No, there’s the crafts services table that will make you, the star, whatever you want any time you want it. Hot? A production assistant sprays mint scented water on you.

How’s your day? You or your on-air talent create a three- or four- or perhaps even five-hour show out of thin – or should I say rarefied – air! Writers? You mean that kid who has to go to class at 11? Production? Sure, as soon as the spots for the weekend are cut. Food? Ya got quarters?

You are a miracle of creativity, ambition and sheer talent. Reward? The company wants to cut your live read fees and could you help out in sales? As a point of reference, when Dr. Ruth Westheimer killed in the ratings at WYNY, we gave her a Seville.

GOOD NEWS. You can fix this. Talk radio is the last frontier of free form radio. Fact is you can do whatever you want.

Most talk shows and stations peaked about six years ago. The audience is not growing, it’s not attracted to talk radio’s offerings of endless political theory. So, stop.

What works? Take a look at the ratings of KMBZ-FM Kansas City; KFGO, Fargo; KFBK, Sacramento; WABC, New York’s Frank Morano; WTAM, Cleveland’s Bill Wills; WLW, Cincinnati; KFI, Los Angeles; KDKA, Pittsburgh’s midday. (I will now be flooded with other examples but listen to those stations.) Hosting a network radio show, “Sterling On Sunday,” I have learned what those audio outlets exemplify works!

Talk about your day. Talk about what two best friends would discuss over a quick lunch. The topics that generate ratings are not always the “hot talk radio topics.” The list that works reads like this, try it:

— Trouble with the in-laws.

— Is “Storage Wars” fake?

— Tip at the drive-thru?

— Cell phone for a 10-year-old?

— Married? Is texting cheating?

— How can I do less and earn more?

— Yes, it was a controlled demolition.

— Taylor Swift bi? Harry Styles bi?

— Are you kidding? Women ARE in charge!

— Turn on the AC, shut the damn window.

The power of the mirror. When the radio speaks the conversation of the listener, the ratings go up. Guaranteed.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Salem Announces Five Market Managers Doing Double Duty

Salem Media Group makes changes to its management structure in five markets as market managers currently leading other markets will now also oversee a new, additional market. The company says, “These changes provide some cost savings and will allow Salem’s most seasoned leaders to expand their impact on the performance of the company.” Terry Fahy, regional VP/GM for Los Angeles will now also oversee Oxnard; Steve Brodsky, GM for San Diego, will also manage Honolulu; Dennis Hayes, GM for Portland, will now overseeim Seattle as well; Kevin Isaacs, GM for Cleveland, will now also manage Pittsburgh; and Mark Durkin, regional VP/GM for Sacramento, will also manage Phoenix. This comes months after Carolyn Cassidy was assigned both Tampa and Columbus and John Gallagher began leading Chicago and Little Rock. Salem adds, “In some cases, the former GM will stay on in a sales/sales management role.” Company CEO David Santrella comments, “These changes were made to allow Salem to continue to innovate and invest in our business and to allow the very best leaders to oversee our radio stations.” Salem is also combining the sales efforts of Salem Media Reps and the Salem Web Network with the combined sales team reporting to Mike Reed and Mike DeAmicis at Salem Media Reps. Company COO David Evans adds, “This unified sales team will now have easier access to all digital assets within our company to more fully grow into a ‘One-World’ company that offers ministries, advertisers, and our audiences’ multiple platforms with which to consume content and reach communities.”