Industry News

Berliner Resigns From NPR

NPR

As we reported just yesterday (TALKERS  4/17), NPR senior business editor Uri Berliner was suspended one week without pay from the public media organization after writing an essay for Substack publication The Free Press without first seeking permission from NPR as required by his contract. Now comes word from The New York Times that Berliner – who accused the broadcaster of liberal bias in that online piece – has resigned from the nonprofit. In his resignation letter, Berliner called NPR “a great American institution” that should not be defunded. In the letter posted on his X (formerly Twitter) account, Berliner writes, “I respect the integrity of my colleagues and wish NPR to thrive and do important journalism.” He, however, continues that he “cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems I cite in my Free Press essay.” CBS News notes that Katherine Maher, who became NPR’s CEO last month, wrote a staff memo several days after publication of Berliner’s essay addressing his criticisms of the organization’s editorial process. Among Berliner’s claims are that NPR is failing to consider other viewpoints and that it is fixated on diversity, equity and inclusion initiatives.   
Industry News

KSL, Salt Lake City Adds “America Tonight”

Kate DelaneyThis past Sunday (4/14) in Las Vegas, Kate Delaney was a keynote speaker for the NAB Leadership Foundation’s “Focus on Leadership” speaker series. The “America Tonight” host comments, “I was honored to speak at NAB this year. Radio, at its best, keeps and grows an audience with great storytelling, innovative use of audio and the experience you create for listeners.” Delaney’s NAB appearance coincided with the announcement that her Talk Media Network show joins the nighttime lineup of Bonneville Salt Lake City news/talk KSL, which just received an NAB Crystal Radio Award. “I’m thrilled ‘America Tonight’ can now be heard on KSL,” Delaney states. “It’s a powerful station with a rich history of serving its listeners.” Program director Kevin LaRue adds, “KSL is excited for overnight news programming with a combination of solid information and a big personality to be a trusted companion to our listeners.” Talk Media Network CEO Josh Leng remarks, “Kate Delaney is a pro’s pro. She’s made her own luck, through hard work and great communication. Talk Media Network is proud to be expanding her audience. Thank you KSL for continuing to invest in radio. Your operation is one of the best, shining examples in our business.” Meanwhile, “Amazing Americans” founder Jerry Schemmel passes hosting duties of the weekly, one-hour show he started in 2019 to Delaney who looks forward “to continuing to share compelling and captivating and inspirational stories of human achievement. Radio listeners are hungry for authentic, true-life stories, to leave them feeling inspired.” Meet Kate Delaney at TALKERS 2024: Radio and Beyond on June 7 at Hofstra University.
Industry News

Triton Digital Releases March Podcast Ranker

imAs measured by Triton Digital’s Podcast Metrics measurement service, SiriusXM Podcast Network remains #1 on March’s “Top Sales Networks Report.” Per the data, SiriusXM Podcast Network’s stats are 42.5 million average weekly downloads/13.2 million average weekly users. It is again followed by (#2) NPR with 25.1 million average weekly downloads/7.0 million average weekly users and (#3) Wondery, 21.0 million average weekly downloads/6.8 million average weekly users. The top three downloaded podcasts were NPR News Now (NPR); Dateline NBC (NBCUniversal News Group); and Crime Junkie (audiochuck). Ranked by total listeners, NPR News Now (NPR); Crime Junkie (audiochuck); and Up First (NPR) are again first, second, and third, respectively. Among March debuts were Three (SiriusXM Podcast Network, both downloads and listeners); Killer Psyche (Wondery, downloads); and Environment (NPR, listeners). Participating Sales Networks include content owners/creators and sales representation organizations. Any sales network or publisher with a United States audience is eligible to participate in the U.S. Podcast Report. The March reporting period is February 26, 2024 – March 31, 2024).
Industry News

TALKERS News Notes

OutKick, the national multimedia sports platform, continued its growth trajectory in Q1 of 2024 versus Q4 of 2023 with 81 million total multiplatform views, up 10%, and 78 million total multiplatform minutes, up 7%, according to Comscore. The platform also saw 6.1 million average monthly multiplatform unique visitors. Additionally, OutKick in March 2024 garnered 24 million total multiplatform views, up 2% versus February 2024, and 23 million total multiplatform minutes, up 4% from the previous month, according to Comscore. In commenting on the digital performance, SVP/managing editor Gary Schreier tells TALKERS, “I’m excited to see OutKick’s continued growth in Q1 of 2024. It’s a direct result of our talented and smart team who push the boundaries on any topic, which separates us from other sports sites. OutKick takes on the important issues and asks the vital questions in sports that our competitors seem afraid to touch.”

As a way to help medium- and small-market stations maximize political advertising in the upcoming midterm elections, Gen Media Partners and the Ten-Minute Trainer Network will conduct a free webinar next Wednesday (4/24) at 12:00 noon (ET). According to Gen Media Partners executive vice president Greg Tacher, “Preparation is vital to ensure stations take full advantage of the political cycle. This is a terrific opportunity for small and medium market stations to gain free valuable knowledge that can help them generate political advertising revenue.” Ten-Minute Trainer Network/P1 Learning president Bryan Marriott adds, “The Ten-Minute Trainer Network is excited to partner with Gen Media Partners to bring this important and timely webinar. In less than an hour, attendees will gain valuable insights from political advertising experts.” The webinar will be hosted by Gen Media Partners’ senior vice president of political/issue advocacy & strategic alliances Roger Rafson; vice president/political strategies manager Linley Grande; and political broadcast strategist Heather Karban. Gen Media Partners is an independently-owned media sales and content organization; The Ten-Minute Trainer Network is a collaboration between P1 Learning and The Swagger Institute.  Click here for the link to register.  

The debut episode of iHeartPodcasts’ weekly “I Choose Me with Jennie Garth” is set to be released April 30. Actress/entrepreneur/designer Garth played “Kelly Taylor” for ten seasons on “Beverly Hills, 90210” and “Val Tyler” on “What I Like About You.” When “Kelly Taylor” found herself in a love triangle and was forced to choose one man, she said, “I choose me.” Those three words stayed true to Garth in real life, becoming her formula for fulfillment she wants to share with listeners. “I Choose Me” is the second venture with Garth and iHeartPodcasts, as she’ll continue to host “9021OMG” with her friend/former co-star Tori Spelling.

Industry News

Yesterday’s (4/17) Top News/Talk Media Stories

Former President Donald Trump’s hush money/election tampering trial; U.S. response to Iran-Israel tensions; Ukraine-Israel aid debate; inflation/economy concerns; House Speaker Mike Johnson’s political struggles; the migrant crisis; and Boeing under pressure were some of the most-talked-about stories in news/talk media yesterday (4/17) according to the research of TALKERS magazine.

Industry Views

Sabo Sez: Tap into The Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imGrowing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register?  The answer is not complicated but it is complex.

A great amount of energy and brain power goes into brand names, logo design, show topics but very little study is made of how often a company should deliver information to their target. The answer to the question of “how often” is critical to landing marks in the Nielsen diary, seeking for your station online or in-car. Effective frequency is essential to everyone’s success!

“When you’re sick of the song, that’s when the listener is just hearing it…” isim about all the science any of us have been tutored in on the subject of effective frequency.

Frequency of message has, in fact, been studied for over 100 years and the answers are astonishing!  The most important, useful  frequency of message studies are in the book, Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness.

I bought the book in 1981 to find answers to how much external advertising does a station need to win (remember?)… how often to rotate a song promo or topic? The answers are not found in myth and legends but in hard studies conducted by companies such as Lever Brothers and Procter & Gamble.

The book was assembled by the Association of National Advertisers. It is a collection of landmark major studies on how memory is Impacted by the frequency of message exposure.  Expertise on the workings of memory is obviously the most important knowledge in a Nielsen diary market and vital to growth in metered markets if a station has been starved of a promotion budget. This book was edited by the head of research for Lever Brothers, Michael J. Naples.

The next three Sabo Sez columns will highlight more actionable data from the book. For example, the studies in the book offer hard data about on how many spots your listener can tolerate, how often to state and restate the topic, phone number, your name and more. This book has, by far, offered my work the most powerful guidance of any source.

Here are a few facts you might be able to put to use right now:

1. The first and last spot in a cluster enjoys the greatest recall. Promos work equally well in either position. Spots placed first and last should be charged more.

2. Moving money out of a TV campaign and putting it into a radio campaign will neither diminish nor improve response. BUT holding the money in a TV campaign and adding money for a radio campaign will improve response.

3. Stunning: For many product categories, daypart significantly impacts the likelihood of conversion to sales. Food product commercials, according to an Ogilvy & Mather study, convert to sales significantly better in late night, fringe time than in daytime.  In fact, food product ads in prime time have a negative impact on sales.

4. Properly conducted research for consumer goods products can be successfully applied to media content development.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

NPR Suspends Editor Over Critical Essay

NPR senior business editor Uri Berliner has been suspended for one week from the public media organization after writing an essay for the Substack publication The Free Press without seeking permission from NPR first as required by his contract. However, it was the content of the piece that’sim caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” Read the NYTimes story here.

Industry News

New York Festivals Announces 2024 Radio Awards Winners

The New York Festivals Storytellers Gala Announces the 2024 Radio Awards winning entries via a virtual event yesterday (4/16) at 6:00 pm ET. The virtual event included global audio highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some ofim radio’s most respected storytellers. Highlights included the BBC being honored with the 2024 Broadcaster of the Year Award. NYFestivals honored legendary sports journalist Donna de Varona with the 14th annual NYF Lifetime Achievement Award. “Murder in Boston: The untold story of the Charles and Carol Stuart Shooting,” produced by the Boston Globe was recognized by NYFestivals with the 2024 National Press Club Award, which honors the highest scoring news program. View the 2024 Storytellers Gala. View the 2024 winners’ showcase.

Industry News

Round Two of March PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 29 through March 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media news/talk WMAL-FM rises three-tenths to finish the survey with a 4.8 share (weekly, 6+ AQH share) that lifts it to the #5 rank, while Hubbard Broadcasting all-news WTOP-FM adds three-tenths for a 7.9 share and remains ranked #2. In Detroit, Cumulus Media news/talk WJR dips two-tenths to finish with a 2.3 share but remains ranked #14, while Audacy’s all-news WWJ is steady with a 5.3 share that keeps it ranked #9 in the market. In Phoenix, iHeartMedia news/talk KFYI falls half a share to a 3.0 share and moves back one spot to the #10 rank, while Bonneville news/talk KTAR-FM also loses a half share, finishing with a 2.2 share good for the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

NAB Show: Navigating the Podcast Advertising Landscape

By Holland Cooke
Consultant

imYesterday’s column outlined techniques that will make podcast interviews click. And here are my notes from another NAB Show session, about podcast advertising. Panelists included agency people who spend LOT$ advertising in podcasts.

Glenn Rubenstein, CEO, Adopter Media: “Don’t over-stuff your ad breaks.”

Sean King, SVP/GM Media & Entertainment, Veritone: Ads from radio DON’T work. “Podcast listeners really connect to their hosts. So, these ads are viewed more like recommendations from a friend.”

Saying “ads are content too,” Krystina Rubino, GM Right Side Up spoke of “an inherent, very close relationship between the host and the audience. Don’t over-script the ads. The vast majority of podcast ads that are working are host endorsements.”

In Q+A, I asked “What can podcasters learn from broadcasters?” Krystina noted a podcast faux pas: “reading an ad like they’ve never seen the copy before.” 

MORE on podcasting at HollandCooke.com 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Audacy Partners with Super Hi-Fi for Radio Management Platform

Audacy announces its partnership with Super Hi-Fi, a firm focusing on AI-powered radio services for broadcast and digital media companies. This enhanced partnership is expected to drive operational innovation and efficiency across Audacy’s digital ecosystem. “The partnership will streamline Audacy’sim digital content programming, production, and broadcasting processes while creating stickier listener environments and more opportunities for advertisers to engage with them.” Audacy chief technology officer Sarah Foss says, “As the nation’s second-largest radio broadcaster, we’re always integrating cutting-edge technologies into our stack to deliver the best experiences for our 200 million monthly listeners and more efficiencies to our business. This partnership underscores our commitment to building the future of digital audio, and we’re thrilled to see it start coming to fruition.”

Industry News

NAB Announces 2024 Crystal Award Winners

The National Association of Broadcasters announces the 10 winners of the 37th annual NAB Crystal Radio Awards that recognize radio stations for their exceptional year-round commitment to community service. This year’s 2024 NAB Crystal Radio Award recipients were chosen from 50 previously announced finalists. They include news/talk KFI, Los Angeles; sports talk KMVP-FM, Phoenix; news/talk KSL-AM/FM, Salt Lake City; talk WHPT-FM, Tampa Bay; and news/talk WNRP-AM, Pensacola. See the complete list of winners here.

Industry News

TALKERS News Notes

Longtime WIBC-FM, Indianapolis talk radio host Tony Katz is entering into national syndication via Key Networks, beginning April 22. “Tony Katz Today” will air live Monday through Friday from 12:00 noon to 3:00 pm ET from Urban One’s news/talk WIBC-FM and a weekend program is also available for air on Saturday or Sunday.

iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network announces a new original series titled, “Family Therapy: The Podcast,” hosted by psychotherapist Elliott Connie. It will document a family’s journey to healing through live group and individual therapy sessions. President of creative development and production Dollie S. Bishop says, “We are excited to announce ‘Family Therapy: The Podcast’ and share this incredible journey with listeners. Elliott Connie is a brilliant counselor, and our hope is that this series will entertain, educate and empower people to prioritize mental wellbeing and strengthen familial bonds.”

Audacy Podcasts adds a new show from Puck, the new media company focused on putting journalists at the center of its business model, with “Fashion People,” hosted by Lauren Sherman, a leading voice in the fashion community and writer of Puck’s private email “The Line Sheet.”

A new podcast from New England Public Media uses a mix of storytelling, psychological insight, and societal commentary to examine the stories we don’t tell, what they say about our world, and what they do to our minds. “The Secrets We Keep,” is hosted by veteran NEPM reporter Karen Brown and uses the lens of secrets to explore societal taboos and stigmas around sexual orientation, abortion, genetic origins, family scandals, and money – through the voices of secret-keepers, and those kept in the dark.

Industry News

Yesterday’s (4/16) Top News/Talk Media Stories

The U.S. considers sanctions against Iran for its attack on Israel; the hush money case against former President Donald Trump; the presidential race; inflation and the state of the U.S. economy; China is accused of fueling U.S. fentanyl crisis; SCOTUS hears arguments on validity of obstruction charges against January 6 rioters; the move to oust Mike Johnson as Speaker of the House; Mayorkas impeachment articles head to the Senate; a Boeing whistleblower to testify before Senate subcommittee today; and USC cancels a graduation speech by its 2024 pro-Palestinian Muslim valedictorian over safety concerns were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Erica Farber Honored with MIW’s Inaugural “Impact Award”

Mentoring and Inspiring Women in Radio, Inc honors RAB president and CEO Erica Farber with the inaugural “Impact Award.” This honor is “dedicated to honoring a woman who has effected positive change on multiple fronts. A true champion of service, this individual actively engages with impactful organizations, generously contributing their time, wisdom, network, and resources. They are deeplyim involved, consistently doing the work necessary to drive meaningful change.” Farber’s long and storied broadcasting career includes her work leading the RAB for the past 12 years. MIW board president Ruth Presslaff says, “What more can be said about Erica that hasn’t yet been said? She is a strategic thinker and true trendsetter who gives generously of her time and wisdom. MIW is a better organization because of her.  The industry has been enriched in countless ways because of her. What an impact this woman has made!” Farber comments, “I am deeply honored. Being recognized by such influential women in the industry is incredibly meaningful and humbling to me. I owe immense gratitude to the mentors and inspirational women who have supported and uplifted me along the way. They are the foundation of my success. My heartfelt thanks go to Ruth and the MIW Board, and to all of you who share my passion for radio and the impactful work we are privileged to do every day.”

Industry News

Round One of March PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s March 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey covered February 29 through March 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC rises two-tenths to finish with a 4.0 share (weekly, 6+ AQH share) that lifts it to the #9 rank in the market. iHeartMedia’s news/talk WOR is steady with a 1.6 share and the #20 rank, while Audacy’s all-news WINS-FM adds one-tenth for a 4.6 share good for the #5 rank. In Los Angeles, iHeartMedia’s news/talk KFI inches up one-tenth for a 5.5 share that keeps it locked into the #3 rank. In Chicago, Nexstar Media Group’s WGN-AM dips three-tenths, finishing with a 3.2 share and the #9 rank, while Cumulus Media news/talk WLS-AM falls six-tenths to a 1.4 share good for the #25 rank. Audacy all-news WBBM-AM/WCFS-FM is steady with a 5.4 share but falls back to the #4 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry Views

NAB Show: Directing Real People on Camera

By Holland Cooke
Consultant 

imIf you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer Amy DeLouise and cinematographer/gaffer Anne Saul delivered a soup-to-nuts “Boot Camp” session to an overflow crowd.

For the decks, hit AmyDeLouise.com, click Slide Decks then Real People Boot Camp, parts 1 and 2. You can devour an impressive tutorial of production techniques, including specifics about equipment and how-to-use-it.

Even if you’re just doing radio or podcast interviews, Amy offered some useful tips:

“Nervous Speaker Technique”: Before the interview, chat ‘em up, perhaps asking for a personal anecdote, i.e., “Why did you decide to become a _____?” If you are shooting video, do the B-roll and walk-and-talk shots first. Then, when they’ve gotten used to you and the set-up, start the interview. “Worst case: Let them take a break, ‘Go do some emails,’ then resume in 20 minutes.”

“The Contradict Me Technique”: Because “some speakers are very reserved, they won’t show emotion unless they feel they need to correct your misunderstanding.” So, bait them: “Isn’t A.I. just a gimmick?”

“The Shorter Answer Technique”: Some speakers have a LOT to say,’ so Amy says let them get it out of their system, THEN ask “How would I explain this to my children?”

“Two Do-Over Techniques”: If you want to re-ask a question, fib: “The part about X was really great. But we had a little bit of noise, do you mind if I ask you that one more time?” Or “lean in as if you didn’t quite hear the answer, and they will repeat it;” a ploy which “only works for the last part of what they said.”

“The Finish My Sentence Technique”: Amy says “When all else fails, ask ‘Finish this sentence: The biggest value we bring at ABC Company is…’” 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Futuri: Audiences Expect Media to Use AI

According to a study from Futuri and CMG Custom Research, not only do radio and television audiences expect media to use artificial intelligence in broadcasts, 20% believe they’ve already listened to a radio station using it and 49% of TV news viewers believe they’ve seen it. Futuri CEO Daniel Anstandig presented the results of the nearly 5,200-person study at the NAB Show in Las Vegas. Other takeaways from the study include that for radio, people cannot easily distinguish between human and AI audioim content: Participants were presented with paired samples of AI-generated voices created using Futuri’s AudioAI and human voices. 60% of the time, they identified the AI as human. The study also found respondents open to the use of AI with many believing that AI will improve content across news, video, and audio. For example, 45% of TV news viewers believe AI can assist in selecting better news stories; 54% of local TV news viewers believe AI can enhance weather forecasts, showcasing the potential for AI to elevate traditional news through proper newsroom integration; and respondents also indicated a high level of trust in AI-generated content, specifically when informed by reputable sources like local and national news outlets. Anstandig comments, “Futuri’s study shows that audiences are open to media’s adoption of AI for content creation. In fact, they already believe they’ve experienced AI in use on radio and television. We learned that audiences believe that AI will assist media in creating more relevant and engaging content. They just want to be informed of its use, and for it to be used in the right scenarios.