The most discussed stories yesterday (5/14) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Middle East Trip
2. Big, Beautiful Bill
3. Russia-Ukraine Peace Talks
4. SCOTUS Birthright Citizenship Case
5. Immigration / Deportations
Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root says it was his text to President Donald Trump that spurred him to pardon baseball great Pete Rose and that has led Major League Baseball to remove Rose from the “banned” list, paving the way for his eligibility for the Hall of
Fame. Root tells TALKERS that he was a friend of Pete Rose. They both lived in Las Vegas, Rose was a guest on Root’s radio show and that led to Root and Rose starring in a national TV commercial together and becoming fast friends. Root wrote a column in 2020 imploring the president to pardon Rose, but it was this February when Root felt compelled to text the president. Root says that within 15 minutes of his sending that text the president announced he would pardon Rose. Root adds, “This all started with an interview on my radio show. I’m sure Pete is looking down from heaven with a big smile. His final dream was to be in the Baseball Hall of Fame. It’s about to come true. All because of a Vegas friendship late in Pete’s life with a guy who just happened to know the President of the United States! Thank you, President Trump.”
By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN
Right now, dozens of well-suited, over-priced, unpleasant lawyers are fighting in Hollywood over the title credit their client should receive on a movie, TV show, or book cover. Placement within the credit roll at the end of a show is a battleground of egos and legalities. Part of the process of securing proper credit is governed by multiple union rules negotiated by multiple unions and corporate dictates of corporate masters. (You don’t get to be CEO of Paramount by being a nice guy.)
In most mass media, getting credit for the hard work of creating mass media is a very serious matter. What’s the “title slide” credit for you and your colleagues?
To your listener, you are a star. For no cost, you, your station, and our industry would benefit from building a credit roll at the end of each of your shows. Radio has a first class array of production software, processing and SFX libraries. Use those assets to create on air credit rolls for talent, PAs, anyone who touches a show.
The result: Credited employees will grow prouder of their work. They will be recognized by their friends. Advertisers will know their messages are part of a “big thing” and invest with confidence. Subliminally running credits for your station’s team puts radio on the same plateau as movies, TV, print. For free.
Consider every opportunity to elevate the stature of radio stars. When you have a substitute host or DJ please don’t say, “filling in for…” say, “guest starring.” How does your talent present themselves away from the station on remotes or appearances? KMART rack or Dress for Success? Fact: Management of other media say that radio executives and sales people “dress poorly.” Really, that’s their view of radio personnel. Lousy dressers. Easy fix.
Kudos to George Noory. At the end of each show, he credits his predecessors; all-night radio stars who, through the decades, explored UFO’s and non-traditional topics. George’s humble announcement celebrates radio’s robust history and places Noory in an all-hit lineup.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
Urban One reports operating results for the first quarter of 2025 and reveals net revenue was $92.2 million, a decline of 11.7% from the same period in 2024. Broadcast and digital operating income was approximately $23 million, a decrease of 28.1% Q1 of 2024. The company reports a net loss of approximately $11.7 million compared to the net income of $7.5 million it reported a year ago. Urban One CEO and president Alfred C. Liggins, III says, “First quarter results were broadly in line with
expectations: core radio advertising finished at -12.4% excluding digital, and Cable TV advertising was -6.3%. Our cable TV ratings stabilized significantly in the first quarter of 2025 and are performing in line with our 2025 budget. Second quarter core radio advertising pacings have weakened over the past several weeks and are now -8.7%. Our first quarter 2025 digital revenues were down 16.1% driven by expected weakness in streaming and podcasting revenues. Based on our year-to-date performance, we reaffirm our full year guidance of $75 million in Adjusted EBITDA. Our cumulative debt repurchases so far in 2025 are $88.6 million at an average price of 53.9%, resulting in reduced gross debt of $495.9 million, and we currently have approximately $79.8 million of cash on hand. In a challenging marketplace, our focus remains on controlling costs, managing leverage and retaining a strong liquidity position.”
Pictured above is “Good Morning NH” host Jack Heath (right) with New Hampshire Governor Kelly Ayotte (left) at the recent annual “Make 12 Hours Count” radiothon produced by Binne Media’s “The Pulse” WTPL, Hillsborough; WTSN, Dover; and WEMJ, Laconia, New Hampshire. The 12-hour live broadcast was dedicated to honoring and supporting New Hampshire’s military heroes and their families. All proceeds benefit Veterans Count, a program of Easterseals New Hampshire, which offers comprehensive support to veterans, service members, and their families.
Beasley Media Group Augusta vice president and market manager Kent Dunn announces he is retiring on June 6, 2025. Dunn joined Beasley in 1991 and since then has held numerous leadership roles, including serving as vice president and market manager in markets including Augusta, Tampa,
and Fayetteville. Dunn says, “After much thought and reflection, I’ve made the decision to retire and begin the next chapter of my life. Beasley Media Group has been more than just a workplace – it’s been my extended family. I feel incredibly fortunate to have spent over 30 years doing what I love, with people I deeply respect and admire. It’s been an absolute privilege to work with late company founder George Beasley, Caroline, Brian and Bruce over the years.” CEO Caroline Beasley comments, “Kent’s contributions to Beasley Media Group – and to the radio industry at large – have been nothing short of exceptional. His strategic insight, collaborative spirit, and passion for radio have guided teams and inspired generations of broadcasters. We are deeply grateful for his decades of service and wish him all the best in his well-deserved retirement.”
Cruz Podcast Airing in Philly. The Premiere Networks-syndicated “Verdict with Ted Cruz” is airing on Audacy’s news/talk WPHT, Philadelphia. Station brand manager Greg Stocker says, “‘Verdict with Ted Cruz’ is a one-hour, no-nonsense view of the political climate from someone who knows more than most. Bringing Senator Ted Cruz and his years of knowledge and experience to WPHT ensures our audience stays informed and engaged with the political conversations shaping our country.”
The Recombobulation Area Wins Journalism Awards. The Civic Media-owned publication The Recombobulation Area wins six awards in the Milwaukee Press Club’s 2024 “Excellence in Wisconsin Journalism” competition. Since launching in 2019, The Recombobulation Area has won 19 awards from the Milwaukee Press Club, including four gold, nine silver and six bronze honors. Civic Media also owns and operates radio stations across Wisconsin, including 11 news/talk/sports outlets.
The most discussed stories yesterday (5/13) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Middle East Trip / Airplane Controversy
2. Immigration-Deportation Policy Lawsuits
3. Medicaid Cuts Debate
4. New Biden-Slamming Book
5. Diddy Trial
iHeartMedia reports consolidated revenue of $807 million in the first quarter of 2025, up 1% from the same period in 2024. iHeartMedia reports its operating results in segments and says Digital Audio revenue increased $38.3 million, or 16%, driven primarily by continuing increases in demand for digital advertising, including podcast advertising. Multiplatform Group revenue – which includes radio station
and networks revenue – decreased $20.5 million, or 4.2%, primarily resulting from a decrease in broadcast advertising in connection with continued uncertain market conditions. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased with our Q1 results given the uncertain environment in which we are operating now, and we think these results demonstrate the resilience and relevance of our products and the tremendous growth opportunity we have with our podcast business in particular.” Company president, COO and CFO Rich Bressler adds, “In the first quarter, we generated Adjusted EBITDA of $105 million, flat to prior year, consistent with our previously provided guidance, and our consolidated revenues for the quarter were up 1% compared to the prior-year quarter, above our guidance of down low-single digits, driven by the Digital Audio Group revenues and Adjusted EBITDA growth of 16% and 28% respectively.”
Ken Coleman, author and Ramsey Network personality, has published his latest book, Get Clear Career Assessment: Find the Work You’re Wired to Do Student Edition, published by Ramsey Press.
The book includes access to the Get Clear Career Assessment — a tool to help teens discover their top talents, passions and mission. Coleman says, “Every student has incredible potential, but they often don’t know where to start. This book is about helping them discover their unique strengths and passions — so they can step forward with a clear vision and the confidence to pursue the work they’re meant to do.” Coleman is a three-time bestselling author and a co-host of “The Ramsey Show.” He also hosts “Front Row Seat,” part of The Ramsey Network, that debuted in January and has accrued more than 50 million views. The show “dives deep into the untold truths behind success through unfiltered conversations with top achievers.”
Compass Media Networks nationally syndicated talk host Erick Erickson says he’s making it a priority to visit stations for listener and client meet and greets and adds that to reduce the burden on the affiliates, the show is picking up travel expenses for himself and team. Pictured above is Erickson chatting with listeners to WEEB, Southern Pines, North Carolina. Erickson says, “Radio is a far more intimate medium than any other form of media. People get to know you based on voice inflection. Getting into the markets and being in person with our listeners builds the audience connection and is important to me. It’s equally important that I do it without being a burden to the affiliates and working in collaboration with them.”
WVON, Chicago announces that station PD Atiba Buchanan is teaming up with LaDonna Raeh for the afternoon drive show. This comes after the duo have been filling in for Jesse Jackson Jr. since early March, allowing Jackson Jr. to focus on his national show. The station says, “The duo will focus on keeping listeners up to date on breaking news and topics such as social justice and advancing Black economics. In addition, Buchanan and Raeh will highlight the importance of familial networks by teaming up with experts to discuss strengthening family structures and hosting a weekly segment called ‘Relationship Thursdays.’”
Townsquare Media news/talk WKXW-FM, Trenton “New Jersey 101.5” is producing a special town hall program titled, “Zapped: The High Cost of Energy in New Jersey,” on Thursday (5/15) live at 7:00 pm.
The station says, “As the June 1 increases loom, state leaders and advocates will discuss the impact on consumers and what can be done. With public outrage mounting over stalled grid upgrades and steep bills, a panel of experts and top officials will explore the reason behind the hikes and the possible solutions that can be implemented to prevent such steep hikes in the future.”
The most discussed stories yesterday (5/12) on news/talk radio and related talk media according to TALKERS research:
1. U.S.-China Trade Deal
2. Trump’s Middle East Trip
3. Qatar Airplane Gift Controversy
4. Edan Alexander Released by Hamas
5. Newsom’s Anti-Public Sleeping Campaign
WABC, New York overnight talk host Frank Morano is leaving his hosting duties at the Red Apple Media station because of his new role as Staten Island South Shore city councilman. Morano won the seat in a special election and, due to the election schedule, faces a primary election in June and, if
successful there, will have a general election campaign to run in the fall for the next term. Morano issued a statement over the weekend regarding his status. He said, “When I was elected, I had expected to continue hosting my radio show until the swearing-in. However, due to concerns about equal-time rules for the upcoming election and uncertainty around what outside work I’ll be allowed to do once I take office, the decision was made that I would no longer host ‘The Other Side of Midnight’ and would step away from the Red Apple Audio Network for now. This wasn’t a decision I made lightly—or one I made at all, frankly—but I completely understand the reasoning behind it. I’m incredibly grateful to the station’s ownership and management for the opportunity to do a show I loved, with a team I respected, for an audience I adored… I do hope to be back on the radio in some form soon. But for now, I’m off the air.
Talk radio pro Jon Grayson is retiring from the business and his current position as midday co-host at Audacy’s news/talk KBMZ-FM, Kansas City. Grayson has been with KMBZ-FM for the past five years, most recently co-hosting middays with Jayne Monacelli. Grayson says, “My wife and I are making
some changes in our lifestyle, our geography and our living standards to protect our safety and sanity that include an international move. That simply makes this job no longer feasible.” Reflecting on his career, Grayson remembers getting into the business. “As a kid I was always steered away from potential careers that depended on personal talent alone, since my mom was convinced that people who made their living that way were somehow possessed of a magic that us regular folks don’t have. But the day I first heard talk radio – a day I remember very clearly – I fell in love. I had no choice in the matter. From calling in to talk shows as a college student to beating down the doors of my local station to hire me, this business always held a kind of allure I found irresistible.” During his career, he worked in Tampa, Nashville, and St. Louis, where he worked at KTRS and KMOX. At KMOX he hosted the syndicated “Overnight America” program.
By Holland Cooke
Consultant
Music radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.
Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.
Beware the one-joke act
Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.
McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.
Play the hits
When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”
I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.
Great talkers are great listeners
In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special.
Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”
Prescription: Local
Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.
Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.
With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”
And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
In the aftermath of the data breach that affected iHeartMedia in December of 2024, Tennessee resident Cheryl Shields has filed a suit in New York’s Southern District Court alleging that the
company “did not keep secure including social security numbers, financial account details, and health insurance data.” But the thrust of her complaint is that iHeartMedia delayed notifying users. iHeartMedia didn’t conclude its investigation until last month and began the notification process on April 30.
Red Apple Media is acquiring WRCR-AM, Haverstraw, New York for an undisclosed sum. The station
is owned by Alexander Medecovich. According to a story in the Rockland News, Medecovich endured a personal family tragedy and preceded his eventual exit from the radio business. Currently, WRCR is simulcasting WABC, New York’s content.
New York State Senate passed a $254 billion state budget for 2025-2026 that includes an additional $4 million for public radio stations. New York Public Radio reports that the funding is over and above the $14 million the state gives to public broadcasting, $13 million of which goes to TV stations. The additional allocation was proposed by State Senator Brad Hoylman-Sigal amidst attempts in Washington to cut federal funding for public broadcasting through the Corporation for Public Broadcasting. NYPR president and CEO LaFontaine Oliver says, “We’re deeply grateful to State Senator Brad Hoylman-Sigal for his vision and leadership in proposing this additional funding and to Governor Kathy Hochul, State Senator Andrea Stewart-Cousins, Speaker Carl Heastie, and the entire New York State Legislature for their support.”
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. U.S.-China Tariff Rollback
2. Newark Airport Troubles
3. Trump’s Middle East Trip / Qatar Jet Gift
4. Prescription Drug Executive Order
5. Big, Beautiful Bill
Pictured above is KTBB, Tyler-Longview, Texas owner Paul Gleiser reporting from Vatican City this week. Gleiser – who is not Catholic – got a client to sponsor the station’s covererage of the Conclave (see the station website here). He also filed reports for local TV station KETK-TV, Tyler. Consultant Holland Cooke works with Gleiser’s station and he says, “Just imagine the horse-laff you’d get from a big corporate owner if you proposed sending someone from even a major market station to the Conclave. When you own the station, you may… Our sponsor got umpteen promos, video and blog content, hourly radio hits on our air, and nightly reports on the local TV station where Paul does twice-weekly commentaries.”
Katz Radio publishes an insight piece based on data from Nielsen Scarborough looking at the action taken by consumers of various measured advertising types. Katz’s analysis concludes that “two-thirds of consumers say they have taken action as a result of an ad in the past three months. One in 4 of
those consumers report having taken an action based on radio ads, in particular. Such actions can be recommending something to others, posting or following on social media, visiting a website, going to a retail location, or actually making a purchase. While we do not know which advertisers’ messaging they responded to, we do know that these radio-influenced consumers are highly engaged across categories, making them advantageous to brands – and more valuable than ad-influenced adults in general. Radio-influenced consumers are more likely to be spending money on sports betting, vacations, cars, movies, and retail than the average adult, and even more than other ad-influenced adults.” See the Katz piece here.
Urban One, Inc is holding its annual shareholders meeting virtually on June 18. Prior to that meeting, holders of Class A and Class B stock can vote and participate. Among the issues they will vote on is:
“To approve an amendment to our Amended and Restated Articles of Incorporation to permit us to effect a reverse stock split of our outstanding Class A and Class D Common Stock, at a ratio within a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by our Board of Directors.” The company’s Board of Directors is recommending a “yes” vote.
KWAM News Radio in Memphis is hiring a full-time morning show host. Our previous host is leaving
after four years to take a job on Capitol Hill in Washington. The ideal candidate must have at least three years of talk radio experience with a strong background in politics and news. This position is based in Memphis. Send resume and air check to todd@starnesmediagroup.com.
Here are the most talked about stories of the past week (5/5-9) on news/talk radio and related talk media according to TALKERS:
Stories
1. Tariffs / The Economy / UK Trade Deal
2. Alien Enemies Act / Deportations
3. Big, Beautiful Bill / Medicaid Cuts
4. India-Pakistan Tensions / Russia-Ukraine War
5. Newark Airport Woes / Air Traffic Control Staffing
6. Conclave Elects New Pope
7. DOJ to Drop Abortion Pill Suits
8. Trump’s Alcatraz Order
9. Surgeon General Nominee
10.Columbia Pro-Palestinian Protests
People
1. Donald Trump
2. Jerome Powell
3. Scott Bessent
4. Mike Johnson
5. Keir Starmer / Mark Carney
6. Pope Leo XIV
7. J.D. Vance
8. RFK Jr.
9. Janette Nesheiwat / Casey Means
10.Elon Musk
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.