Magellan AI Says it Will Bring Radio Attribution to iHeartMedia Advertisers
Magellan AI and iHeartMedia announce an expansion of their relationship that will include broadcast radio attribution. Magellan AI has been partnering with iHeartMedia for attribution across podcasts, streaming audio, connected TV, and other digital media. Magellan AI says expanding measurement capabilities to broadcast radio will enable advertisers “to evaluate performance 
across audio and digital channels within a unified framework.” Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia. Magellan AI says, “Advertisers using the solution will gain deeper insights into how radio campaigns deliver full-funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.” iHeartMedia Insights president Lainie Fertick states, “iHeartMedia has always focused on helping advertisers understand the power of audio. By combining Magellan AI’s attribution technology with our proprietary in-market simulcast data, we’re providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results.”
on consumer lifestyles, purchasing behavior and cross-platform media usage while TOMA.Solutions adds a powerful layer of competitive insight by measuring “Top-of-Mind Awareness,” revealing which local brands own the first-to-mind position in their categories. Cumulus president of operations Dave Milner says, “Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results. By integrating specialized resources like The Media Audit and TOMA.Solutions into our broader research suite, our teams in these markets provide an even deeper level of local intelligence, helping our clients build more precise and effective campaigns.”
To quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.
Holders of the company’s existing 9.200% Senior Secured Second Lien Notes due 2028 agreed to exchange them for newly issued 10.000% Senior Secured Second Lien PIK Notes due 2027 at an exchange ratio of 50 cents on the dollar. On March 30, Beasley completed the purchase of $15.9 million aggregate principal amount of Existing First Lien Notes, and $15 million aggregate principal amount of the Existing First Lien Notes remains outstanding.
commercial radio stations are set to increase by approximately 5% with proposed fees ranging from $395 for small-market Class D AM stations to as much as $25,000 for major market FM stations. The fees are based on population served and station class. For the smallest operators there is a silver lining as stations with a total regulatory fee liability of $1,000 or less for the year may be exempt.
University on Long Island. TALKERS publisher Michael Harrison states, “The selection of ‘Cats’ as keynoter is in keeping with one of the major themes of this year’s edition of the iconic industry event – radio, talk media, and entrepreneurism. John Catsimatidis is presently setting the greatest example of entrepreneurism at work in giving an injection of much needed energy, focus and life to the medium of radio.” Harrison will serve as facilitator of the presentation in a Q&A / interview style format – a role he has played before with the dynamic billionaire media, grocery, and energy mogul.
Catsimatidis will be joined by more than 60 speakers comprised of legendary industry figures as well as fresh faces and rising stars. A detailed agenda including speakers and schedule – a “who’s who” of industry luminaries – will be posted in TALKERS this coming Tuesday (4/28). See the link below for the names of all speakers booked to date.
Harrison continues, “This important conference will illuminate the forward path of the expanding talk media universe, including all aspects of digital communications from AI and podcasting to streaming networks. As has been its tradition, this latest TALKERS conference will approach the onrushing future of the talk business from a radio perspective. This crucial gathering will cover the new undeniable realities of the radio business for those who not only want to survive but thrive as well. It will be about opportunities, networking, and entrepreneurism for individuals in talent, programming, sales, marketing, and management who are serious about staying in the game.”
communications and his lasting impact on sports broadcasting. Audacy’s WIP-FM, Philadelphia serves as flagship station for Eagles broadcasts. Reese was honored on April 24 at the Hotel DuPont in Wilmington, Delaware. Fellow 2026 honorees include astronaut Michael Massimino and actress Jane Seymour. Audacy SVP of sales David Yadgaroff comments, “Merrill Reese is a Philadelphia institution and one of the greatest play-by-play broadcasters in NFL history. His passion, professionalism and unmistakable voice have defined generations of Eagles football on the radio. We’re incredibly proud to have him on our team and see him receive this well-deserved and remarkable achievement.” Each recipient receives a $75,000 prize, funded through a trust established by Ralph Hayes.
journalism, research and digital editorial. He also supervises ESPN Audio. Roberts comments, “This has been both a real honor and a blessing to work for and with the most talented people in the industry. I am extremely humbled and grateful to have had the opportunities afforded me as a member of the ESPN leadership team. It has been simply an awesome 22 years.” ESPN president of content Burke Magnus states, “David Roberts has had a long and extremely distinguished career in this industry, and we’ve been fortunate to have him as part of the ESPN team for more than two decades. His leadership has made a tremendous difference, and he will leave a lasting legacy at ESPN. We wish him all the best in retirement.”
and Gabriel Brotman of Soros Fund Management. Audacy president and CEO Kelli Turner states, “The appointments of Walker and Gabe to the Audacy board of directors further advance our ability to capture all the opportunities we see across the fast-changing audio landscape. Their expertise and guidance will be invaluable as we continue to evolve our platform, strengthen our partnerships, and drive long-term value for our audiences, advertisers and shareholders.”
Angeles with even more of the best in local news, sports, traffic, and information. Both brands will also be available through the Audacy app, partner streaming platforms, and all social channels.” Audacy West regional president Jeff Federman states, “Los Angeles is the epicenter of the sports world, and ‘97.1 The Fan’ is its new voice. With legendary franchises and global events like the FIFA World Cup and the 2028 Summer Olympics on the horizon, the time was right to bring our industry-leading sports programming to this market. The Voice of LA Sports will be a 24/7, multiplatform home where fans are part of the conversation every day, building on the same commitment to local connection that has made KNX News a trusted cornerstone in Los Angeles and strengthening our overall offering.” Audacy chief business officer Chris Oliviero adds, “This launch further strengthens Audacy as the unrivaled leader in sports audio, reaching more sports listeners than our eight closest competitors combined. Adding Los Angeles – one of the most passionate and influential sports markets in the country – completes our presence across the top 10 markets and meaningfully expands our reach and scale. It allows us to deliver even greater impact for listeners and partners through premium content, unmatched distribution, and deeper fan engagement.”
2025. The company reports declines in all segments of its business; even digital revenue was off 8.3% ($33.5 million). Network spot revenue was down 25% ($33 million), and broadcast spot revenue was $67.7 million, a decline of 16.3% from Q1 of 2025. Cumulus president and CEO Mary G. Berner says, “We are pleased to report first quarter earnings. The Court’s recent approval of our reorganization plan marks a pivotal milestone in strengthening our financial foundation and positioning the company to compete in the evolving media landscape. While we await FCC approval of the plan, we remain focused on leveraging our core strengths to drive long-term value creation.”
host Jimmy Kimmel’s jokes aimed at the two. FCC Commissioner Anna M. Gomez issued a statement about the order, saying, “This is the most egregious action this FCC has taken in violation of the First Amendment to date. As part of its ongoing campaign of censorship and control, the White House called publicly for the silencing of a vocal critic, and this FCC has now answered that call. This is an unprecedented and politically motivated attempt to interfere with how broadcasters operate, and this unlawful overreach will fail. This should be a lesson to media companies that no amount of capitulation to this administration will buy them protection. The only choice is to stand up and stand firm in defense of the First Amendment.”
assumed the operations manager role at the company’s WMAL-FM, Washington. Cumulus regional vice president Larry Blumhagen states, “Art has proven to be exceptionally dedicated and creative in his years as APD for KABC. We are eager to watch him bring those qualities to the role of program director for KABC and KSFO.” Webb comments, “I’m excited to step into this role and build on the strong foundation already in place at both stations. Our focus remains on creating engaging, relevant content that truly connects with California listeners while continuing to elevate the incredible work of our talented teams. With such outstanding rosters in Los Angeles and San Francisco, I’m looking forward to sharing in much success together.”
Washington and will “feature interviews with notable figures from politics, business, sports and entertainment.” Van Susteren also hosts “The Record With Greta Van Susteren” daily on Newsmax. Van Susteren says, “I am excited about this new platform so I can explore issues more deeply with listeners who want to know the full story.” Newsmax Audio and Radio CEO Ralph Renzi adds, “We are proud that Greta will bring her insightful journalism to the podcast world.”
management for Urban One. MIW says Flowers “has built a career centered on driving revenue, fostering meaningful brand partnerships, and creating opportunities for growth across the industry.” MIW board president Sheila Kirby comments, “Lori is truly a light in this industry, someone who consistently shows up with intention, generosity, and a commitment to lifting others. She brings both strategic clarity and a strong sense of purpose to everything she does, and I have no doubt she will continue to push MIW forward while creating meaningful opportunities for women across the business.”
requests for comment. The report states, “Liberty SiriusXM Group, once an affiliate of John Malone’s media empire, formerly held significant stakes in both companies. But it eventually sold its stake in iHeartMedia, primarily a broadcast radio company, and split off its ownership of SiriusXM, the satellite radio company, into a separate entity.” The story goes on to underscore that the talks are in the early stages, and a deal may not take place. 
Wang – is heard on 790 KABC-AM in Los Angeles and 810 KSFO-AM in San Francisco daily from 12:00 noon to 3:00 pm. Phillips is also a columnist for the Orange County Register and the Los Angeles Daily News. Wang also hosts the locally focused “KABC News Blitz” daily from 5:00 pm to 6:00 pm. Cumulus regional VP Larry Blumhagen says, “We are thrilled to extend “The John Phillips Show” and will continue to have John Phillips and Randy Wang speak about accountability in California to their loyal audience.”
president Mike Thomas says, “Rich is one of the most dynamic and entertaining voices in Boston media, with a proven ability to connect with audiences across platforms. Paired with Ted’s championship pedigree and insight, and Ken’s deep understanding of the station and its audience, this show brings together a unique combination of credibility, energy and perspective that will resonate with Boston sports fans.” Shertenlieb says, “I’m thrilled to be at WEEI and reunite with my buddy and one of my favorite colleagues, Ted Johnson, and work with Ken to see what we can build together. The station’s connection to the Dana-Farber Cancer Institute and the Jimmy Fund makes this deeply personal, given the role those organizations have played in saving my wife’s life. I’m grateful for this next chapter and can’t wait to get started.”
Stations I work with are confronting a generational revenue issue: Local direct retail business owners who are Baby Boomers are retiring. And their heirs are moving the radio dollars that built their parents’ businesses to search engine optimization and elsewhere-digital. The narrative we present them: “Radio is ‘a reach engine’” for the digital content people their age personally favor. In this mode, the station feels less like “your father’s Oldsmobile;” and more present tense. Many of these next-generation businesspeople are avid podcast listeners, and that presents an opportunity.
YouTube less than 20 minutes after the shots were fired with analysis and perspective including multiple videos from different angles, as well as his own experiences over the years attending D.C. events. Tradup adds, “I am so very proud of our Salem news professionals at SRN News and TOWNHALL.com who quickly and concisely kept our audiences up-to-the-minute as this unprecedented drama unfolded.”
South Florida and Florida State University. Radio broadcasts for Rowdies home matches on Florida Alumni Radio will feature the same crew from the club’s television broadcasts on Tampa Bay 44 – longtime Rowdies play-by-play commentator Drew Fellios, Rowdies legendary goalkeeper and color commentator Jeff Attinella, and sideline reporter Diandra Loux.
Louisville area president Kristy Beebee says, “Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners. Louisville is a dynamic, growing market, and we’re excited to see the impact he’ll make as we continue to elevate and strengthen our brands, talent and community connections.” Layfield most recently served with Cumulus Media as SVP of programming for Indianapolis. 
responsibilities outside of Philadelphia, including the Upstate New York, Mid-Atlantic and New England areas. iHeartMedia EVP of programming Thea Mitchem says, “Jeff is a proven leader with a deep understanding of our brands, our audiences and the power of strong programming. His ability to strategically elevate stations while developing great teams makes him the right choice to lead programming in Philadelphia, and I’m confident he’ll continue to drive success in this important market.”
provocative podcasts, unexpected live experiences, and new research, tools and planning solutions, Bubbler is designed to get brands into the conversation in fresh ways.” As part of its launch, Bubbler announces a partnership with iHeartMedia to develop and distribute a slate of original business and marketing podcasts, with more than 10 original podcasts slated for this year. President of iHeartPodcasts Will Pearson says, “The iHeartPodcast Network has always been focused on the new genres and audiences we can reach through this incredible medium – and the ‘business-to-business’ space is a perfect example of that. Creating a slate in podcasting for marketing executives to have meaningful, deep conversations with each other about the world of business and advertising will have immense value for our listeners and brand partners alike.”
TALKERS magazine associate publisher) Matthew B. Harrison, a work designed for today’s news/talk media environment where audio, video, screenshots, and quotes are not just supporting elements – but serve as the actual content itself. This technique has become particularly prevalent on YouTube and even cable news/talk TV but increasingly appears in audio form as what used to be called “actualities” – sound from another source.
book explains the legal concept of fair use not as a permission structure, but as a legal defense raised after copying has already occurred – an uncomfortable but essential distinction that underpins the entire analysis.