Monday Memo: Why Local Media Still Moves Communities
By Holland Cooke
Consultant
In “When Everyone Knows That Everyone Knows” (Scribner) cognitive scientist Steven Pinker unpacks a deceptively simple idea: Society runs on common knowledge. Not just what people know individually, but what they know OTHERS know-they-know.
Read that again, aloud. It describes the invisible wiring that drives humans to coordinate, trust, cooperate, and sometimes revolt.
If that sounds abstract, it shouldn’t. Radio and television are the most powerful common knowledge machines ever invented. And in an era when media fragmentation has turned audiences into isolated microtribes, broadcasters who understand Pinker’s point gain a strategic advantage.
Broadcasting creates the “Shared Reality” communities run on
When a radio or TV station says, “Schools are closed,” that’s not just information. It’s a signal that everyone else in town heard the same thing. That shared certainty is what lets a community move in sync. Pinker reckons that this is the essence of coordination: people don’t just act on facts – they act on what they believe others believe.
This is why broadcasters remain indispensable during storms, emergencies, elections, and civic moments. Digital platforms can inform individuals. Only broadcasting can inform everyone at once, and – crucially – make it known that everyone else heard it too.
Trust and legitimacy flow from common knowledge
Pinker notes that institutions derive their authority from shared understanding. Money works because everyone knows everyone else accepts it. Laws work because everyone knows everyone else knows the rules.
Local broadcasters occupy that same psychological space.
A trusted anchor or morning host doesn’t just deliver news – they confer legitimacy. When they say, “Here’s what’s happening,” they’re not merely reporting; they’re establishing the community’s shared frame of reference. In a fragmented media world, that’s gold.
Dueling Realities: FOX News vs MSNow
Inside each bubble, people know what everyone-like-them knows. When national narratives clash, local broadcasters become the last shared reality left.
Local radio and TV, by contrast, still operate in the realm Pinker describes: weather, schools (and EVERYTHING ELSE that triggers a parent’s concern), roads, emergencies, local elections, shared rituals and routines. These are not ideological. They’re lived. Local broadcasters still produce the kind of common knowledge that makes a town function. Cable networks and partisan talk radio produce the kind that makes a tribe feel coherent.
Local broadcasting is still where a community becomes a community.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
TALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.
News/talk, sports talk, all-news, and general talk will be amply covered. There will be over 50 top industry speakers, and registration is limited to insure intimacy. Attendance at the conference is only open to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited, the conference is again expected to
be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $260. All registrations are non-refundable. This power-packed, one-day event is being presented in association with Hofstra’s multi-award-winning station, WRHU Radio and the school’s Lawrence Herbert School of Communication.
PD and operations manager Charlie Steele says, “We’re excited to have Leanne back in the family. Her energy and personality will be a great addition to the show, and I’m excited to hear where Joe, Leanne, and DJ Slide take the show next.” Graham comments, “Just when I thought I was out, they pulled me back in. But seriously, the path of least resistance has a funny way of surprising you. Never in a million years did I imagine my ‘restart button’ would lead me back on air – but I know it’s because it brought me home to my long-lost family at WRNN. I feel like the prodigal daughter finally finding her way back.”
Markets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.
Suarez aboard as a contributor. FOX says Suarez will provide legal and political analysis across all network platforms. Suarez served as mayor of the city of Miami for two terms from 2017 to 2025. Currently, Suarez serves as president of Alpha Wave Global, an investment firm with nearly $30 billion in assets under management and is Of Counsel at Quinn Emanuel Urquhart & Sullivan.
stations in February and March. His “Armed American Radio” and “Daily Defense Hour” shows are now heard on KVOC, Casper, Wyoming. WOBX, Wanchese, North Carolina adds the “Daily Defense Hour.” “Armed American Radio” also joins WNRJ, Huntington, West Virginia and WXIC, Waverly, Ohio. Additionally, WKDP, Corbin, Kentucky bumps the “Daily Defense Hour” to live, daily from 5:00 pm to 6:00 pm.
longtime “Voice of the Colorado Rockies” Jack Corrigan and executive producerJesse Thomas. Goodman – a Colorado native – joins the broadcast team after spending the past two seasons as the radio voice of the Arizona Diamondbacks AA affiliate, the Amarillo Sod Poodles in Texas. KOA and Rockies Radio PD Dave Tepper says, “I was immediately impressed by Zach’s natural, versatile talent first hearing him nearly two years ago. Rockies fans will appreciate his passionate, descriptive style, fueled by years of playing college baseball, alongside one of the great voices of the game, Jack Corrigan.”
John Rosso states, “We’re really excited to work with NBC Sports and support their continued growth in podcasting. Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier – bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content.”
manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.
Now, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.
In 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs: Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille Ball, Bob Hope, and Gertrude Berg were on radio first.
greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”
Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”
who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”
Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”
executives who are dedicated to ensuring full transparency and maximum effectiveness from the Broadcasters Foundation. Our goal is to help every broadcaster who qualifies for aid, and we must always have the funds to do so.” BFOA president Tim McCarthy adds, “Our donors have often commented on the fact that they see the money going where it belongs – to the hard-working individuals in our business who are suffering from debilitating illness or disaster and simply need a hand-up during a trying time. These top-tier ratings are a further affirmation of our ongoing commitment to providing aid to broadcast radio and television professionals in critical need – whether behind the mic, in front of the camera, or at a desk.”
Gamble. Beasley says in his new role, he’ll oversee all human resources and benefits functions across Beasley Media Group. His responsibilities include employee relations, benefits administration, compliance, and the development of programs designed to support the well-being and professional growth of employees across the organization. He will also oversee the company’s business insurance programs.
Devan Kaney is among those cut. In 2024, Kaney was promoted to sideline reporter after the station let Howard Eskin go. She’d appeared regularly on the morning show with Joe DeCamara and Jon Ritchie. She’s quoted in the Philadelphia Inquirer saying, “I had a blast working at WIP and sincerely enjoyed my time there. But as the old saying goes, when one door closes, another opens.” 
has climbed up Triton Digital’s U.S. Podcast Ranker, finishing at #3 for the February 2026 period. Audioboom’s “Pod Save America” displaced iHeart Audience Network’s “Stuff You Should Know” for the #1 spot. Elsewhere, Salem Podcast Network’s “The Charlie Kirk Show” fell two places to #6 as did iHeart Audience Network’s “The Clay Travis and Buck Sexton Show,” which landed at #12. 
-platform footprint, we’re thrilled to welcome Jamie and his decades of expertise in driving meaningful success for blue chip media companies. Jamie swings big, experiences that inspire action, drive growth and leave lasting impressions on the audience. He will fit right in as our team continues to push innovative ideas at the leading edge of the industry.” Cutburth says, “My role sits at the intersection between brand, revenue, content and culture, and will ensure that iHeart shows up in the market with a clear story and a modern marketing engine. I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”
Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.
for the fiscal year ended December 31, 2025 before yesterday’s deadline (3/31). Saga says it requires additional time to complete its analysis of technical tax matters and the resulting accounting impacts related to the company’s sale-leaseback transaction as disclosed in its current report on Form 8-K filed on October 20, 2025. Saga expects to file the 2025 Form 10-K within the 15 calendar day extension period.
New York, has died at age 86. According to The Grio, Law put “Night Talk” into national syndication in 1981 through the National Black Network. The piece says it was considered the first nationally broadcast Black radio talk show in the country. He began his career with WWRL in New York as a community affairs director, eventually rising to program director. 
pending regulatory approval by the FCC and is expected to close in summer of this year. Connoisseur CEO Jeff Warshaw states, “We are over the moon to be able to add these phenomenal properties and team to our company. This marriage will allow us to even better serve the community and our clients.” NRG Media CEO Mary Quass adds, “The Lincoln stations have been a very important part of our story, and we are pleased to pass them to Jeff and his team. Jeff is a broadcaster who shares our commitment to great local service, quality programming, and deep community connections!” At the same time, Connoisseur is entering into a deal with MSC Radio Group to sell its Topeka cluster that includes news/talk WIBW-AM and three music brands. About this sale, Jeff Warshaw says, “We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners. As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships.”
signals as WSCR-AM/FM “The Score” and news/talk WCCO-AM. Audacy president and CEO Kelli Turner comments, “Debbie Kenyon has been a pillar of our business for over a quarter century, and her elevation to regional president for our Central region is a testament to her ability to drive innovation and deliver consistent performance. Her appointment supports our commitment to empower our teams and build on our unmatched presence in local markets and communities while fully leveraging our scale and reach.” Kenyon joins Jeff Federman, Mark Hannon, Claudia Menegus and chief business officer Chris Oliviero in regional president roles overseeing key Audacy markets.
iHeartMedia division president Jeff Thomas says, “Over the past three months I have had the opportunity to work with Care and I can say without hesitation that she is the best person for this important role. Her leadership and coaching skills make her a perfect fit for the position.” Jones comments, “I’m absolutely thrilled to step into the role of market president at iHeartMedia — it’s an incredible honor and an even greater opportunity. I can’t wait to celebrate big wins, chase bold goals and grow alongside a truly exceptional team.”
that includes news/talk WGAC and four music brands. He previously served as operations manager for Beasley’s Fort Myers stations prior to the sale of the properties to Fort Myers Broadcasting and Sun Broadcasting. Vice president of operations AJ Lurie states, “Adam has a great instinct for what connects with audiences and how to position our brands for growth. We’re looking forward to the energy and perspective he brings as he partners with the team in Augusta.”