Industry News

Warshaw Implies Cumulus Had Eyes on Audacy Before SFM Got Involved

The Jeffrey Warshaw vs Soros Fund Management case has brought up questions about how SFM became majority owner of Audacy. Connoisseur Media owner Jeffrey Warshaw is suing SFM for breach of contract, unfair trade practices and more in alleging that he had a deal with the company’s Michael Del Nin in 2022 and began working together “to try acquiring Cox Radio, with Del Nin agreeing that Warshaw wouldimg manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.

imgNow, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.

Warshaw relies on what he “deduced” from conversations in the market – not on a signed agreement, binding term sheet, or documented commitment between HG Vora and Cumulus. SFM’s response goes directly at that point saying it had been evaluating a potential investment in Audacy for more than a year before Warshaw’s involvement, positioning its eventual acquisition not as a hijacked opportunity, but as the result of an independent strategy already in motion.

Now we wait to see if Warshaw can prove a Cumulus-backed pathway was real or if SFM can demonstrate that it was already tracking Audacy. Whether the Cumulus-Audacy deal was a genuine near-transaction or simply informed speculation appears to hinge on what documents and/or third-party witnesses reveal.

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille BallBob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Asheville’s WWNC Adds FM Signal

iHeartMedia’s Asheville news/talk outlet adds an FM signal to its broadcast as it begins simulcasting on translator W225CJ-FM, Asheville. iHeartMedia Carolinas area president Drew Salamon states, “Extending News Radio 570 WWNC to 92.9 FM gives Western North Carolinaimg greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”

Industry News

Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Daveimg Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

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Industry News

Steve Jones Assumes Ownership of Skyview Networks

In a memo to staffers, Skyview Networks president and CEO Steve Jones announces that he has completed the acquisition of the company and is the new owner, effective immediately. He writes: “This transition further strengthens long-term direction and focus that ensures continuity. Our leadership team will continue exemplifying our company values, and our day-to-day priorities remain centered on client outcomes, operational excellence and teamwork. It is also important to recognize Ken Thiele,img who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”

Industry News

Date and Venue Set for TALKERS 2026: Radio’s Next Chapter

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The date and location for the 28th installment of the talk media industry’s longest running and most important national conference is set for Friday, June 5.  TALKERS 2026: Radio’s Next Chapter will take place at Hofstra University, on Long Island just outside of New York City.  Don’t be shut out. The power-packed, one-day agenda is being organized and designed to address the field of talk media’s most pressing and existential issues. TALKERS publisher Michael Harrison states, “This important conference will illuminate the forward path of the expanding talk media universe, including all aspects of digital communications from AI and podcasting to streaming networks. As has been its tradition, this latest TALKERS conference will approach the onrushing future of the talk business from a radio perspective. This crucial gathering will cover the new undeniable realities of the radio business for those who not only want to survive but thrive as well. It will be about opportunities, networking, and entrepreneurism for individuals in talent, programming, sales, marketing, and management who are serious about staying in the game.”

imgNews/talk, sports talk, all-news, and general talk will be amply covered. There will be over 50 top industry speakers, and registration is limited to insure intimacy. Attendance at the conference is only open to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited, the conference is again expected toimg be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $260. However, attendees can take advantage of the early bird fee of $150 available until 5:00 pm ET on Friday, April 3. All registrations are non-refundable. This power-packed, one-day event is being presented in association with Hofstra’s multi-award-winning station, WRHU Radio and the school’s Lawrence Herbert School of Communication.

Conference Registration and Hotel Information
To register for TALKERS 2026: Radio’s Next Chapter or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.
To book a hotel room at the nearby Long Island Marriott – Uniondale, please click here: www.TalkersRoomRate.com  or call 516-794-3800 and mention TALKERS 2026.  Act quickly because the number of rooms available at the hotel for this event are limited.
Industry News

Mateo to Host Sunday Show on WABC

Red Apple Media unveils a new weekend program on WABC, New York hosted by former NYC mayoral candidate, co-founder and spokesman for United Bodegas of America, and chairman of the New York Stateimg Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”

Industry News

BFOA Scores High in Charity Ratings

The Broadcasters Foundation of America announces that it has received the highest scores from two independent organizations that track commitment to accountability and impact for 501(c)(3) charities: a Platinum Seal of Transparency from Candid, a 100% Give With Confidence Score from Charity Navigator, and a Four-Star Rating, also from Charity Navigator. BFOA board chair Scott Herman says, “Our board of directors is comprised of a team of broadcast industryimg executives who are dedicated to ensuring full transparency and maximum effectiveness from the Broadcasters Foundation. Our goal is to help every broadcaster who qualifies for aid, and we must always have the funds to do so.” BFOA president Tim McCarthy adds, “Our donors have often commented on the fact that they see the money going where it belongs – to the hard-working individuals in our business who are suffering from debilitating illness or disaster and simply need a hand-up during a trying time. These top-tier ratings are a further affirmation of our ongoing commitment to providing aid to broadcast radio and television professionals in critical need – whether behind the mic, in front of the camera, or at a desk.”

Industry News

Beasley Brings Sontag Aboard as VP of HR

Beasley Media Group names Bill Sontag vice president of human resources. Sontag has served for the past 30 years with Procter &img Gamble. Beasley says in his new role, he’ll oversee all human resources and benefits functions across Beasley Media Group. His responsibilities include employee relations, benefits administration, compliance, and the development of programs designed to support the well-being and professional growth of employees across the organization. He will also oversee the company’s business insurance programs.

Industry News

Yesterday’s Top News/Talk Media Stories (4/1)

The most discussed stories yesterday (4/1) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump’s National Address
  2. Gas Prices / Financial Markets Activity
  3. Birthright Citizenship Case
  4. DHS Scrutinizes Lewandowski Contracts
  5. Artemis II Launch
Industry News

Audacy Cuts Hit WIP, Philadelphia

Audacy is undergoing another round of staffing cuts and Awful Announcing reports that WIP, Philadelphia’s Eagles sideline reporterimg Devan Kaney is among those cut. In 2024, Kaney was promoted to sideline reporter after the station let Howard Eskin go. She’d appeared regularly on the morning show with Joe DeCamara and Jon Ritchie. She’s quoted in the Philadelphia Inquirer saying, “I had a blast working at WIP and sincerely enjoyed my time there. But as the old saying goes, when one door closes, another opens.” See the Awful Announcing piece here.

Industry News

Bongino Soars in Triton Digital’s February Podcast Ranker

Former FBI Assistant Director Dan Bongino returned to the podcast universe after a year with the Trump Administration and his daily podcastimg has climbed up Triton Digital’s U.S. Podcast Ranker, finishing at #3 for the February 2026 period. Audioboom’s “Pod Save America” displaced iHeart Audience Network’s “Stuff You Should Know” for the #1 spot. Elsewhere, Salem Podcast Network’s “The Charlie Kirk Show” fell two places to #6 as did iHeart Audience Network’s “The Clay Travis and Buck Sexton Show,” which landed at #12. See the complete ranker here.

Industry News

Cutburth Named EVP of Marketing for iHeartMedia

iHeartMedia announces that Jamie Cutburth is named executive vice president of marketing. Cutburth most recently was EVP of marketing & brand partnerships for NBCUniversal. iHeartMedia chief business officer Lisa Coffey states, “As we continue to expand iHeart’s unique multiimg-platform footprint, we’re thrilled to welcome Jamie and his decades of expertise in driving meaningful success for blue chip media companies. Jamie swings big, experiences that inspire action, drive growth and leave lasting impressions on the audience. He will fit right in as our team continues to push innovative ideas at the leading edge of the industry.” Cutburth says, “My role sits at the intersection between brand, revenue, content and culture, and will ensure that iHeart shows up in the market with a clear story and a modern marketing engine. I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”

Industry News

Cumulus Says 2025 Annual Report Filing Late Due to Bankruptcy Proceedings

Cumulus Media files a notice with the Securities and Exchange Commission revealing that it is unable to files its annual 10-K with the Commission due to its status in Chapter 11 bankruptcy protection.img Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.

Industry News

Saga Files for 15-Day Extension on 2025 Annual Report

Saga Communications files with the SEC to reveal it is unable to file, without unreasonable effort or expense, its Annual Report on Form 10-Kimg for the fiscal year ended December 31, 2025 before yesterday’s deadline (3/31). Saga says it requires additional time to complete its analysis of technical tax matters and the resulting accounting impacts related to the company’s sale-leaseback transaction as disclosed in its current report on Form 8-K filed on October 20, 2025. Saga expects to file the 2025 Form 10-K within the 15 calendar day extension period.

Industry News

Pioneering Black Talk Host Bob Law Dies at 86

Bob Law, the Black radio personality who hosted “Night Talk” on WWRL,img New York, has died at age 86. According to The Grio, Law put “Night Talk” into national syndication in 1981 through the National Black Network. The piece says it was considered the first nationally broadcast Black radio talk show in the country. He began his career with WWRL in New York as a community affairs director, eventually rising to program director. See The Grio piece here.

Industry News

Yesterday’s Top News/Talk Media Stories (3/31)

The most discussed stories yesterday (3/31) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Strait of Hormuz Blockade
  2. Gas Prices / Financial Markets Activity
  3. Birthright Citizenship Case
  4. Trump’s National Voter List Order
  5. White House Ballroom Construction Paused
Industry News

Connoisseur Media to Acquire Five Nebraska Signals from NRG Media; Will Sell Four Topeka Stations to MSC Radio Group

Connoisseur Media is both a buyer and a seller in news today. First, the company announces it is acquiring five radio signals in Nebraska from NRG Media. Those include news/talk KLIN-AM, Lincoln and its FM translator K257GN-FX and four music stations – three in Lincoln and one licensed to Milford, Nebraska.  Connoisseur says the transaction isimg pending regulatory approval by the FCC and is expected to close in summer of this year. Connoisseur CEO Jeff Warshaw states, “We are over the moon to be able to add these phenomenal properties and team to our company. This marriage will allow us to even better serve the community and our clients.” NRG Media CEO Mary Quass adds, “The Lincoln stations have been a very important part of our story, and we are pleased to pass them to Jeff and his team. Jeff is a broadcaster who shares our commitment to great local service, quality programming, and deep community connections!” At the same time, Connoisseur is entering into a deal with MSC Radio Group to sell its Topeka cluster that includes news/talk WIBW-AM and three music brands. About this sale, Jeff Warshaw says, “We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners. As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships.”

Industry News

Newsmax CEO Chris Ruddy Gets Exclusive Interview with Netanyahu

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Newsmax CEO Christopher Ruddy is in Israel and did an extensive, exclusive interview with Israeli Prime Minister Benjamin Netanyahu. Ruddy is pictured above being interviewed in the streets of Tel Aviv by senior correspondent John Huddy as he previews the interview. See this clip here.

Industry News

Debbie Kenyon to Lead Central U.S. Markets for Audacy

Audacy promotes Debbie Kenyon to regional president for its Central U.S. markets. Kenyon currently manages the company’s Detroit stations, and her new responsibilities will include Chicago, Cleveland, Minneapolis, Milwaukee and Madison. She’ll oversee such heritageimg signals as WSCR-AM/FM “The Score” and news/talk WCCO-AM. Audacy president and CEO Kelli Turner comments, “Debbie Kenyon has been a pillar of our business for over a quarter century, and her elevation to regional president for our Central region is a testament to her ability to drive innovation and deliver consistent performance. Her appointment supports our commitment to empower our teams and build on our unmatched presence in local markets and communities while fully leveraging our scale and reach.” Kenyon joins Jeff Federman, Mark Hannon, Claudia Menegus and chief business officer Chris Oliviero in regional president roles overseeing key Audacy markets.

Industry News

Care Jones Named New England Market President for iHeartMedia

iHeartMedia promotes Care Jones to market president for its New England markets Providence, Rhode Island; Manchester and Portsmouth, New Hampshire; and Cape Cod, Massachusetts.img iHeartMedia division president Jeff Thomas says, “Over the past three months I have had the opportunity to work with Care and I can say without hesitation that she is the best person for this important role. Her leadership and coaching skills make her a perfect fit for the position.” Jones comments, “I’m absolutely thrilled to step into the role of market president at iHeartMedia — it’s an incredible honor and an even greater opportunity. I can’t wait to celebrate big wins, chase bold goals and grow alongside a truly exceptional team.”

Industry News

Adam Star Named Program Director for Beasley Augusta

Beasley Media Group announces that programmer Adam Star rejoins the company as program director for its Augusta, Georgia radio clusterimg that includes news/talk WGAC and four music brands. He previously served as operations manager for Beasley’s Fort Myers stations prior to the sale of the properties to Fort Myers Broadcasting and Sun Broadcasting. Vice president of operations AJ Lurie states, “Adam has a great instinct for what connects with audiences and how to position our brands for growth. We’re looking forward to the energy and perspective he brings as he partners with the team in Augusta.”

Industry News

Dan Dakich Re-Ups with Outkick; Exits WXNT, Indy Radio Show

Multimedia sports platform OutKick and sports personality Dan Dakich sign a multi-year contract for Dakich to continue as the host of the “Don’t @ Me” program. As part of the new deal, Dakich will step away fromimg hosting his radio show on Cumulus Media’s WXNT-AM, Indianapolis “Indy’s Sports Ticket 1430 AM” and he will be exclusive to OutKick starting April 1. OutKick senior vice president and managing editor Gary Schreier says, “Dan Dakich has been a vital part of OutKick’s success. He provides unique insight and never hides from sharing his opinion. That combination is what OutKick stands for and we’re thrilled to have him for the years to come.” Dakich comments, “I’m beyond thrilled to continue as the host of ‘Don’t @ Me.’ This journey with OutKick has been incredible and has allowed me to share my opinion unapologetically. I can’t wait for what’s to come as my OutKick show continues to stand out among other sports shows that are afraid to speak their minds.”

Industry News Uncategorized

Allen Sliwa Named PM Drive Co-Host at KGB-AM, San Diego

iHeartMedia San Diego’s KGB-AM “Sports 760” appoints Allen Sliwa co-host of the afternoon drive show alongside Jon Schaeffer. “Schaefferimg and Sliwa” airs daily from 3:00 pm to 6:00 pm. Sliwa most recently served with the Los Angeles Lakers Radio Network. Station PD Mary Ayala says, “I’m incredibly excited to welcome Allen to our team. His experience, sports knowledge and natural connection with listeners make him an outstanding addition to our station. Pairing Allen with Jon creates a team we believe will deliver one of San Diego’s premier sports talk shows.”

Industry News

TALKERS News Notes

WYPR Announces Local Programming. Baltimore Public Media announces an update. To WYPR’s daily programming schedule that programming director Maxie Jackson says “aligns with Baltimore Public Media’s mission to connect, inform, and enrich the voices and communities of Baltimore and the world.” This includes news director Mat Bush hosting the live “WYPR News Roundup” every Friday at 2:00 pm as well as the addition of staffers including executive producer Amy Walters, senior producer Malarie Pinkard-Pierre, producer Elizabeth Nonemaker, and senior podcast producer Mark Gunnery. Jackson adds, “This growth would not be possible without our members, who have stepped up in a major way since the dissolution of the Corporation for Public Broadcasting. We’re seeing historic levels of engagement in our fundraising drives and translating that investment into action and expanded options for our audiences.”

WRFH Wins College Station of the Year from MAB. Hillsdale College’s radio station WRFH-FM, Hillsdale “Radio Free Hillsdale 101.7 FM” is named 2026 College Audio Station of the Year by the Michigan Association of Broadcasters during its 2026 College Audio Awards. This is the fourth consecutive year and fifth time since 2019 WRFH has won the honor.

Industry News

Yesterday’s Top News/Talk Media Stories (3/30)

The most discussed stories yesterday (3/30) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Strait of Hormuz Blockade
  2. Gas Prices / Financial Markets Activity
  3. U.S.-Cuba Policy
  4. Lindsey Graham Disney Criticism
  5. Birthright Citizenship Case
Industry News

Salem Media Talk Host Chris Stigall to Run for Congress

Talk host Chris Stigall – who’s heard on Salem Radio Network and Salem News Channel in morning drive (6:00 am to 9:00 am ET) – announces in a social media video that will run for congress in theimg Missouri 6th congressional district. Stigall is a Missouri native who graduated from Northwest Missouri State University and who says five generations of his family have called the 6th district home. He says, “After prayer, believe me, a lot of prayer, and careful consideration with my family, on this 250th anniversary of our great country this year, I’ve decided it’s time to join in the fight.” Stigall says he’s leaving Salem Media to run after U.S. Rep. Sam Graves announced he’s not running for reelection. See TV5 in Kansas City’s coverage and Stigall’s video here.

Industry Views

Monday Memo: “Tell Me What Happened”

By Holland Cooke
Consultant

imgGood News/Bad News: Fender‑benders, slip‑and‑falls, and other “injuries caused by the negligent, careless, or reckless actions of others” will always happen. That’s the good news…for personal injury attorneys. Their bad news is that supply WAY-exceeds demand, and their advertising reflects it.

It all looks the same. The billboards are interchangeable: a headshot and a promise of six-figure settlements. When everyone is saying the same thing, differentiate with gimmicks. TV spots are either goofy shtick or tough-guy talk. Where I live, “The Heavy Hitter” has a phone number jingle Southern New Englanders can sing from memory. Competitors’ numbers are even easier, 444-4444 and 777-7777.

If you will be in Las Vegas for the NAB Show, turn on local TV there. You will howl. Some firms pitch “we charge less,” like a radio station dropping trou’ on rate to grab the whole buy. And there are the nationally syndicated spots, customized for local firms, in which cartoonishly terrified insurance executives beg to settle. Or the hard-boiled attorney threatens to “beat them in court.” Baloney! A jury trial is the last thing most personal injury firms want. Too time consuming, too risky.

Like radio’s, a lawyer’s inventory is perishable. We can’t monetize yesterday’s unsold avail. And lawyers can’t add the client who didn’t come in yesterday for that free, no obligation consultation. No “intake,” no sale. Which is exactly why they should be using radio.

“The lawyer is in, the meter is off” is the proposition when attorneys host brokered weekend talk shows and take listener calls. No look-alike billboard or tacky TV spot can humanize the attorney – and demonstrate comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation. So instead of slogans or shouting about settlements, build the client’s message around four words that are turning callers into clients on weekend talk radio: “Tell me what happened.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

WOR’s Curtis Sliwa Raises Ire of NY GOP After Skit with Mamdani

Some of New York’s Republicans are up in arms over former New York City mayoral candidate Curtis Sliwa’s performing a skit with New York Mayor Zohran Mamdani that promoted adoption of cats. Sliwa – a well-known cat lover and proponent of cart adoption – recorded the skit withimg Mamdani that was shown at the Inner Circle, the annual press corps roast. Some Republicans are accusing Sliwa of cozying up to the Democrat mayor who beat him in November. But Sliwa, who is now part of the WOR, New York morning show, tells The New York Times that its hypocritical of Republicans and WABC owner John Catsimatidis to complain, noting that “Mr. Catsimatidis met with Mr. Mamdani last week and that Mr. Trump has met with the mayor in the Oval Office.” See The New York Times story here.

Industry News

“Friday Night Live” Celebrates Five Years

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Last Friday night (3/27), Kevin McCullough and Cristyne Nicholas hosted their “Radio Night Live” program based at Salem Media’s WNYM-AM, New York AM 970 The Answer and celebrated the program’s fifth anniversary. McCullough says, “Since launching March 19, 2021, during New York City’s pandemic recovery, the show has delivered roughly 260 episodes and featured more than 400 A-list guests. Blending talk radio with entertainment-driven interviews and live-event energy, the program has established a unique niche in primetime spoken-word programming. Friday’s show reflected on its founding mission – helping reconnect audiences – and pointed toward continued growth across Salem Media Group platforms and digital distribution channels.”

Industry News

Joe Thomas Visits New Affiliate in Chattanooga

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Talk Media Network morning show host Joe Thomas (left) – host of “First Thing Today with Joe Thomas” is pictured above with WGOW-AM program director Michael Yaffee (right). Thomas did his morning program from his soon-to-be affiliate en route to CPAC in Dallas. Thomas says, “What a great city! What a great bunch of people!”

Industry News

Top News/Talk Media Stories Over the Weekend (March 28-29)

The most discussed stories over the weekend (3/28-29) on news/talk radio and related talk media according to TALKERS research:

  1. U.S.-Israel-Iran War / Trump Mulls Seizing Kharg Island
  2. Oil Prices / Financial Markets Activity
  3. TSA Paychecks / ICE at Airports / Travel Woes
  4. CPAC / “No Kings” Protests
  5. SCOTUS to Hear Birthright Citizenship Case