Industry News

TALKERS News Notes

Salem Media Group Inc will report its first quarter 2023 financial results after the market closes on May 9. The company also plans to host a teleconference to discuss its results on May 9, 2023, at 5:00 pm ET.

CBS Radio is presenting a documentary program for broadcast over the Memorial Day weekend titled, “Who Killed George Polk?” that looks into the shocking murder of CBS news correspondent George Polk in 1947. The program is hosted by Steven Portnoy and executive produced by Craig Swagler. Seventy-five years ago this spring, Polk was executed and his body dumped into the Aegean Sea. Historians who have studied the case over the decades have suggested that the murder of the CBS newsman was actually a conspiracy that involved the US-backed Greek government. The theory of the case is that the CIA – aided by Polk’s fellow journalists — covered up the truth to protect American interests at the height of the Cold War. Redacted CIA documents — original copies of which cannot now be found — give rise to that suspicion.

WNYC Studios launches a new, 12-part season of “More Perfect,” the Supreme Court-focused podcast series that brings the highest court of the land down to earth. “More Perfect” debuted as the first spin-off of “Radiolab” in 2017.  In this new season, host Julia Longoria “revisits the human dramas at the Court that are driving change around core aspects of American life today — from our religious freedom to our artistic expression; from our reproductive choices to our voice in democracy.”

Industry News

Top News/Talk Stories for Week of May 1-5

The negotiations between House Speaker Kevin McCarthy and the Biden administration over spending cuts in exchange for raising the debt ceiling was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Fed’s raising of the benchmark interest rate, followed by the recent bank failures and Americans’ faith in the banking system at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

The Late Jim Thompson to Receive TALKERS “Humanitarian of the Year” Award

The late Jim Thompson, who lost his valiant struggle against throat cancer last August at the age of 75, has been named this year’s recipient of the TALKER S magazine Sharon L. Harrison Memorial Award for Outstanding Community Service by a Broadcaster – also referred to as the “Humanitarian of the Year” award. Thompson served successfully as the president of the Broadcasters Foundation of America between 2009im and 2022 guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals in acute need from $400,000 to nearly $2 million last year. “I am very proud to have known Jim for nearly 40 years as a colleague and a friend,” said Scott Herman, chairman of the Broadcasters Foundation. “Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. He always saw the positive in every person and every situation.” Prior to his service to the industry as president of the BFoA, Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a 19-station radio group concentrated on the East Coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. An innovator and visionary, Thompson created the Radio-Mercury Awards to encourage and reward excellence in radio creative. He served on the boards of the Radio Advertising Bureau and the Advertising Council, was vice chairman of the Pennsylvania State Broadcasters Association and a member of numerous committees, including the NAB Radio Futures Committee.  A member of the U.S. Army, Thompson served in Vietnam. The presentation will be made by talk show host Harry Hurley of WPG, Atlantic City at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.

The Humanitarian of the Year honor is one of four awards presented annually by TALKERS at its annual national conference.  The others set for this year include the Freedom of Speech award to Tavis Smiley of KBLA Talk 1580, Los Angeles; the Woman of the Year award to Martha Zoller of WDUN, Gainesville, GA; and the award for Lifetime Achievement to Kraig T. Kitchin of Sound Mind, LLC.  All three will be in attendance to make their acceptances. Jim Thompson’s award will be accepted by Broadcasters Foundation of America president Tim McCarthy.

TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

BIA Advisory Services: WTOP-FM Top Biller in 2022

im

 

BIA Advisory Services announces that in the first edition of its Investing In Radio® Market Report for 2023, that the top billing radio station in 2022 was Hubbard Broadcasting’s all-news WTOP-FM, Washington ($69 million). It also reports that the total U.S. local radio over-the-air and digital revenue for 2022 topped $13.6 billion in 2022, an increase of 7.4% over the $12.6 billion total in 2021. Over-the-air advertising grew 2.2% to $11 billion (up from $10.7 billion in 2021) and digital income rose 35% to $2.6 billion (up from $1.9 billion in 2021). BIA VP of forecasting Nicole Ovadia says, “Looking at last year’s ad revenue results, it shows that radio is maintaining an important position in their local markets, particularly as it expands and improves its online digital presence. This year, we are making a particular effort to track the digital revenue of local radio stations and believe this breakout in our forecast will be valuable to everyone in the industry.” The BIA report notes that, aside from WTOP, “other all-news stations struggled.” Compared to last year’s list, Audacy’s all-news WBBM-AM/WCFO-FM dropped to the number nine position and WCBS-AM, New York dropped to the 11th position. New to the top 10 list is Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta ($31.6 million).

Industry News

Newsmax TV to Debut Chris Plante Show

Newsmax announces that Newsmax TV is launching a new prime-time show hosted by talk media personality Chris Plante, beginning Monday (5/8) at 9:00 pm ET. The program is titled, “Chris Plante The Right Squad,”im and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.

Industry Views

Radio Sales Pro Steve Lapa is This Week’s Guest on Harrison Podcast

One of the radio industry’s most respected experts on sales and marketing, consultant Steve Lapa, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Lapa is presidentim of South Florida-based Lapcom Communications Corporation – a consultation and marketing firm that specializes in helping radio stations and program providers stay afloat financially and actually thrive in these uncertain times of digital media disruption. imHis career goes back more than four decades during which he has served in various management capacities at some of the nation’s biggest radio and television operations in addition to working with major names in talent. Harrison and Lapa engage in a productive chat about the existential challenges facing radio as well as some of the age-old techniques of sales and marketing that withstand the test of time. Lapa, who will be moderating the sales panel at the forthcoming TALKERS 2023 conference on June 2, states, “We have to get radio out of the emergency room and into recovery.” Listen to the podcast in its entirety here.

Industry News

Bleav Joins Cumulus Podcast Network

Cumulus Media announces that the Bleav network is joining the Cumulus Podcast Network, which will bring Bleav podcasts that cover the NFL, MLB, NBA, NCAAF, NCAAB, SEC, and NHL as well as soccer, betting, andim pop culture into the network. The Cumulus Podcast Network will distribute, market, and monetize the more than 300 Bleav shows. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America. Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.”

Industry News

Benztown + McVay Media Produces Train Derailment Podcast Series

Benztown + McVay Media Podcast Networks announces the launch of “Derailment Disaster: Crisis in East Palestine,” a limited series documentary podcast by creators, journalists, and co-hosts Jarid Watson, Priscillaim Watson, and Josh Miely. Priscilla Watson says, “What listeners will find compelling is the astounding level of control the railroad industry has over the economy, while local and state governments have no legal power to protect their citizens. As residents of the surrounding East Palestine area, living just 15 miles away, and as career content creators and multi-media journalists, we uncovered shocking evidence of industry-wide negligence and learned that derailments happen more often than one might think.”

Industry News

Beasleys Honored by B+C Hall of Fame

Beasley Media Group late company founder George Beasley and his daughter, CEO Caroline Beasley, were among the inductees honored at the 2023 Broadcasting + Cable Hall of Fame Gala on Wednesday (5/3) in New York City. Caroline Beasley (pictured at right accepting the honors) says, “It is very humbling to be aim part of such an outstanding class of inductees. The only thing better would have been to have my late father, George, by my side, to accept this incredible honor together in person.” Other inductees included Deborah Roberts, ABC News national senior affairs correspondent, and contributing anchor of 20/20, and her husband Al Roker, weather and feature anchor and co-host of the third hour of NBC’s “Today Show,” Matt Bond, chairman, content distribution, NBCUniversal; Ray Cole, president and chief operating officer, Citadel Communications; Frank Comerford, CRO and president, local sales, NBCUniversal Advertising & Partnerships; Ray Hopkins, president, U.S. Networks Distribution, Paramount Global; Wonya Lucas, CEO, Hallmark Media; Soledad O’Brien, CEO of SO’B Productions and host/producer of “Matter of Fact with Soledad O’Brien”; and Rachael Ray, TV food personality and host of “The Rachael Ray Show.” In addition, Jim Nantz of CBS Sports received the Lifetime Achievement Award and AMC’s “The Walking Dead” was named the Iconic Series for 2023. Late past president of the Broadcasters Foundation of America, Jim Thompson, was posthumously honored with the Chairman’s Award for his career achievements and tireless dedication to helping broadcasters in need.

Industry News

Yesterday’s (5/3) Top News/Talk Media Stories

Inflation and the Fed’s decision to raise interest rates another quarter point; PacWest bank’s falling stock and concerns about the state of the U.S. banking system; the U.S. debt ceiling and House Speaker Kevin McCarthy’s determination to get spending cuts in exchange for raising it; Russia intensifies attacks on Ukraine after claiming Ukraine attempted a drone strike on the Kremlin to kill Vladimir Putin; the capture of the hospital shooter in Atlanta and the capture of the man suspected of shooting five to death near Houston; a whistleblower’s claim of possession of a document tying Joe Biden to a bribery scheme with a foreign national; former President Donald Trump’s legal battles; immigration and President Joe Biden’s decision to send 1,500 troops to the U.S.-Mexico border; NYC subway chokehold death; and New York bans fossil fuels in new construction were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Nearing Early Sellout

With slightly less than a month to go, TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important national gathering, is nearing an early advance sellout. The one-day, power-packed conference will take place on Friday, June 2 at Hofstra University on Long Island. It is presented by TALKERS magazine in association with Hofstra’s nationally acclaimed radio station, WRHU-FM/WRHU.org. According to TALKERS VP/executive editor Kevin Casey, “There is particularly strong interest in the event this year – perhaps because of the huge influence talk media – especially news/talk radio, cable news/talk TV, sports/talk radio and podcasting – are exacting on the national conversation. At the same time, all of these platforms are facing major existential issues ranging from challenges generating revenue, navigating controversy, and competing against technologically induced cultural sea-changes.” Casey adds, “The magnificent setting of Hofstra really works well for this conference. The state of the art theater is wonderfully spacious – which means a lot during what will hopefully be the tail end of COVID; the broadcasting facilities for those attendees who’ll be doing their shows live from the site are second-to-none; the breakfast, lunch and closing reception events take place outdoors under an open tent in a delightful and health-minded setting; the agenda features more than 60 outstanding speakers and directly addresses the key questions facing the industry. Knowledge and connections are power. TALKERS 2023 will provide the latest information and it is a fantastic networking opportunity.” Conference director Michael Harrison says, “This industry conference is steeped in history, tradition and dynamic purpose. Careers and lives change at the TALKERS conference!” Register now to avoid being shut out. See more about the agenda, registration, sponsorship and hotel information here.

Industry Views

Saga Communications Q1 Net Revenue Rises 1.3%

First quarter 2023 operating results for Saga Communications reveal net revenue of $25.3 million, an increase of 1.3% over the same period in 2022. Net income fell from $1.2 million in Q1 of 2022 to $920,000 in the first quarter of this year. The company says, “Station operating expense increased $1.1 million for theim quarter to $21.7 million compared to the same period last year. A significant part of the increase in station operating expense for the quarter was due to a $272 thousand increase in our self-insured health care costs and a $446 thousand increase in employee compensation, including payroll taxes at the station level. After a number of years of holding the company’s compensation expenses flat, we decided that adjustments in our employee compensation were warranted in consideration of the economic times and inflationary environment.”

Industry News

Latino Media Network Names Sylvia Banderas Coffinet CEO

As reported by Sara Fischer for Axios, Latino Media Network – the Hispanic media company partially funded by philanthropist and activist George Soros – names Sylvia Banderas Coffinet chief operating officer. Banderas Coffinet most recently served as general manager at Vox Media. Latino Media Network’s acquisitionim of the conservative Radio Mambí network of Spanish-language news/talk stations from TelevisaUnivision aggravated some conservatives who petitioned the FCC to deny the license transfers. The petition was rejected. The Radio Mambí format goes back to Amancio Víctor Suárez’s launch of programming created by anti-communist Cuban exiles in the mid-1980s. The group of 18 radio stations will gradually be turned over to Latino Media Network throughout this year. Company co-founder Jess Morales Rocketto is quoted saying, “We’re not the first business owners with our own political leanings,” while adding that they are focused on commercial success and not “imposing a political agenda.” Read the Axios piece here.

Industry News

Museum of Broadcast Communications Launches Auction to Fund Move

The Museum of Broadcast Communications announces its first-ever online auction and fundraiser commemorating the organization’s 40th anniversary. The museum’s current space is being sold to a developer, so it is seeking a new location and anticipates being able to re-open the museum within the next 18 to 24im months. This auction to raise funds includes fun experiences on which to bid, including: lunch with Emmy award-winning actor Henry Winkler; tickets to CBS’ “The Late Show with Stephen Colbert”; sit with sports radio host Jim Rome in-studio or on-site at NFL’s Radio Row the week leading up to Super Bowl LVIII in Las Vegas; and more. MBC board chair David Plier says, “It’s an exciting time for the museum and our future. The enthusiasm and generosity we have received for this fundraising effort from the broadcast community and celebrities – not just in Chicago but nationwide – has been tremendous. This fundraiser is about creating access and memorable experiences – from being a producer for a day at a major network, touring a live working newsroom or even having your voicemail greeting personalized by TV and comedy great Bob Newhart – ‘Forty for 40’ is not to be missed.”

Industry News

Beasley Unveils Mental Health Awareness Month Initiative

Beasley Media Group announces its latest Community of Caring Initiative focused on National Mental Health Awareness Month. Beasley says the goal of the public service campaign, created with support from NCH Healthcare System, is to promote awareness and education about the misconceptions of this important topicim that impact so many people on a daily basis. In addition to featuring on-air and online content across the company’s 61 radio properties, the monthlong initiative will include outreach with local community experts and in-car dashboard messaging featuring QUU RDS technology. Beasley Media Group chief content officer Justin Chase says, “Beasley is proud to put a spotlight on the importance of mental health as part of our longstanding Community of Caring program. We want our listeners to know they are not alone; mental health issues are common and there’s no reason to be ashamed. The campaign will promote the skills and tools to help cope and professional support available for treatment.”

Industry News

Yesterday’s (5/2) Top News/Talk Media Stories

The U.S. approaches the deadline for extending the debt ceiling and House Speaker Kevin McCarthy’s demand for spending cuts; President Joe Biden sends 1,500 troops to Mexican border to deal with migrant surge; the aftermath of Tucker Carlson’s exit from FOX News Channel; Iran seizes second oil tanker in a week in the Strait of Hormuz; Russia’s ongoing invasion of Ukraine; the 2024 presidential race; concerns about Artificial Intelligence’s ability to do harm; Hollywood writers go on strike; and the build-up to King Charles’ coronation were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

iHeartMedia First Quarter Revenue Declines 3.8%

iHeartMedia Inc reports its operating results for the first quarter of 2023 and revenue for the period was $811.2 million, a decline of 3.8% over the same period in 2022. After reporting operating income of $12.3 million in Q1 of 2022, the company posts an operating loss of $48.8 million. Also, iHeartMedia’s net loss increased from $48.7 million in the first quarter of 2022 to $222.4 million in Q1 of this year. The company’s Digital Audio Groupim segment’s total revenue was $223.4 million, up 4% over the same period in 2022. The company’s Multiplatform Group reports total revenue of $529 million (a decline of 7%) and that segment breaks down as follows: Broadcast Radio revenue was $383.2 million (down 7.7% from Q1 2022) and Networks reports revenue of $107.9 million (down 8.2% from Q1 of 2022).  Chairman and CEO Bob Pittman comments, “We are pleased to report that our first quarter 2023 results were a bit above the high end of our Adjusted EBITDA and Revenue guidance ranges – and that more importantly, while both the macroeconomic climate and the advertising marketplace remain uncertain, the audio and digital advertising markets appeared to be stronger in the quarter than we had initially anticipated. We expect that our second quarter Adjusted EBITDA, while below 2022 levels, will be approximately double what we generated in the first quarter, and this, in combination with our Q1 first quarter performance relative to guidance, gives us confidence that our Adjusted EBITDA results will continue to improve throughout 2023, and that we will be well positioned to build further in 2024 in terms of revenue growth, profitability, and Free Cash Flow generation.”

Industry News

WOR, New York News Director Joe Bartlett to Retire

Longtime WOR, New York news pro Joe Bartlett announces he will retire as a full-time member of the iHeartMedia news/talk station’s staff on May 31 after a 37-year career with the station. Bartlett – who’s been serving most recently as morning news anchor and news director for 710 WOR – says he planned to retire three years ago, but when the Covid-19 pandemic hit he decided to postpone it. In addition to his newsim anchoring and reporting work, Bartlett has also hosted talk shows on the station, including the long-running “WOR Saturday Morning Show.” He comments, “I loved my job and have been fortunate to have been part of this great station for all these years. I could have gone on much longer, but the time had come, where I just needed more free time. Sadly, this is not a job you can do only six months a year. I have been blessed to have had a caring radio ownership, extremely talented co-workers and a very loyal audience.” Bartlett and his wife have relocated to South Carolina where he looks forward to having more time for golf, seeing his grandchildren, and supporting the New York Giants. WOR program director Tom Cuddy says, “It’s rare in this business to encounter as versatile a radio personality as Joe: anchor, news director, and talk show host…not to mention an all-around nice guy. He will be missed not just by our listeners but by our staff.”

Industry News

NewsNation Announces Lee Harris’ New Role

Yesterday (5/1), TALKERS magazine reported that WINS, New York morning drive co-anchor Lee Harris is leaving his position with the Audacy all-news station at the end of this week to join Nexstar Media Group’s cable news and digital operation NewsNation. Today, Nexstar officially announces the news and expands on Harris’ new, New York-based role. NewsNation says he joins the network as director of integrated operations inim which he’ll be responsible for the development and distribution of NewsNation’s audio content. He’ll also assist in news writing and NewsNation specials. Nexstar president of networks Sean Compton states, “As we recently celebrated the milestone becoming 24-hour news network weekdays, we are continually looking for ways to grow the NewsNation brand across our linear and digital platforms. I am thrilled that Lee Harris is going to be leading these efforts as we further expand the network’s reach with viewers and listeners across the country.” Harris comments, “It took an incredible opportunity to convince me to leave 1010 WINS after nearly 30 years. But Sean Compton and [president of news programming] Michael Corn showed me that at NewsNation I will be helping to fundamentally change the way news is covered and presented in this country and this is an opportunity I couldn’t pass up.” Meet Lee Harris at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. 

Industry News

Ramsey Solutions to Present “America’s Labor Crisis” for Business Leaders

Ramsey Solutions says, “Inflation, fears of a recession, ongoing supply chain issues and a whole host of other economic obstacles have been plaguing small businesses for the past three years. One of the biggest pain points has been labor issues. Over 4 million people have left their jobs every month for six months in a row according to the U.S. Bureau of Labor Statistics, raising the question: Is the ‘great resignation’ a short-termim trend or the new normal?” Ramsey Solutions’ EntreLeadership team is hosting a free livestream for small-business leaders and entrepreneurs on Thursday, May 4, at 8 pm ET titled, “America’s Labor Crisis Live: The Real Reason People Are Giving Up on Work.” It will feature Dave Ramsey, the CEO of Ramsey Solutions; Mike Rowe, the TV host of “Dirty Jobs” and founder of mikeroweWORKS.org; and five other thought leaders who will discuss the labor problems and map out solutions. Dave Ramsey says, “We have a labor crisis in America today, and it’s impacting small business like never before. There is such a shortage of motivated, quality team members that small businesses are struggling to get their work done. We need to have an open and honest discussion about all of this.” Attendees and livestream viewers will learn about: Current trends affecting the workplace; How to find and hire the right people; How to become a leader people want to work for; and How embracing discomfort leads to success in life and business. Register for the livestream here.

Industry News

Carolyn Cassidy Named GM for Salem in Tampa-Sarasota

Salem Media Group announces the appointment of Carolyn Cassidy as general manager of its five-station radio group and of Salem Surround in Tampa and Sarasota, Florida. Cassidy has been serving as general manager of the company’s Columbus, Ohio operations and will continue in the role in addition to her newim Tampa and Sarasota responsibilities. Salem Media Group regional VP Val Carolin comments, “As we worked to fill the big shoes that Barb Yoder has worn so effectively these past 12 years as general manager, we were thrilled to learn that Carolyn had a strong desire to return to her Florida roots and serve the communities in her home state. Carolyn has proven herself to be a tireless leader with a deep commitment to service. She’s a hard and smart worker who gets involved and gets things done. I’m confident that the dedication and the skills she possesses will prove to be a great fit for our strong Tampa/Sarasota operation.”

Industry News

Daily Soap Operas Being Set for Radio Syndication

A startup radio syndication firm SoapKast launched by Andrew Pemberton-Fowler has developed a soon-to-be-released daily, one-hour program titled, “The SoapKast Hour.”  Each installment of the show consists of two original radio soap operas, “Kingsport” and “Affairs of the Heart,” targeted for what is being described asim “modern audiences.” According to Pemberton-Fowler, “‘The SoapKast Hour’ targets women 24-59 who are looking for daily original, high-quality drama. ‘The SoapKast Hour’ will keep audiences coming back day after day to hear the unfolding drama of ‘Kingsport,’ a story about unhappy people searching for happiness, and ‘Affairs of the Heart,’ an uneasy tale about class, wealth, and money set in a small college town.” The show will be available to stations via barter with 10 local and eight national spots per episode. Interested stations can learn more by calling 323-316-0342 or email sales@soapkast.comListen to a demo here.

Industry News

Audacy Releases Fourth State of Audio Guide

Audacy releases its latest “State of Audio” guide. This fourth installment of the company’s bi-annual e-book explores audio’s impact throughout the brand funnel, from awareness and intention to action. Highlighting case studies from today’s biggest brands, the guide gives advertisers a look into how they can use radio, podcastsim and streaming for everything from brand awareness to consumer purchase. Audacy chief marketing officer Paul Suchman says, “Audio holds the title as the undisputed leader of brand-building channels – working its magic with the one-two punch of massive reach and beloved and trusted personalities. But if you’re thinking of Audio as just a top-of-funnel play – good for sparking a conversation but not driving conversion – think again. The truth is the game has expanded in recent years and audio is now a truly multi-purpose platform. Thanks to precision targeting, authentic influencers whose listeners follow them across channels, and advanced measurement, marketers are uncovering the best-kept secret in media – audio’s ability to drive impact at every funnel stage.” See the “State of Audio” guide here.

Industry News

iHeartMedia Publishes the State of Podcasting 2023

This report from iHeartMedia looks into determining where the audiences for podcasts are coming from. The company says of the State of Podcasting study: “Aside from reach, time spent listening to podcasts is up 2x in the past five years with the number of Black and Hispanic listeners jumping 30% in the past two years. Weim wanted to see where the listenership was coming from and based on the research it looks like Americans are making more time for podcasts mostly by reducing time spent with streaming video, streaming music and social media. Video podcasts have been a big discussion lately in the industry – whether its needed and cost effective, which is interesting because this new data sample showed that podcasts are pulling listener share primarily from YouTube’s audience – a reasonable motivation for their heightened focus on video podcasting to drive retention.” Interestingly, the study also concluded that the majority of radio listening happens out-of-home (68%), while the majority of podcast listening happens in the home (69%).

Industry News

2023 Marconi Nominations Open

The National Association of Broadcasters (NAB) announces today that the 2023 Marconi Radio Award nomination window is now open through May 31. The Marconi Radio Awards recognize overall excellence and performance in radio. The winners of the 2023 Marconi Radio Awards will be announced during a special dinner program on October 25, 2023 at the Javits Center during the NAB Show New York.

Industry News

Yesterday’s (5/1) Top News/Talk Media Stories

House Speaker Kevin McCarthy’s plan to get up to $4 trillion in spending cuts in exchange for a new U.S. debt ceiling; First Republic bank is seized and sold to JPMorgan Chase and ongoing concerns about the stability of other banks; Russia’s ongoing invasion of Ukraine; Chicago Mayor Lori Lightfoot’s request Texas Governor Greg Abbott stop sending illegals to her city; May Day protests in France; gunman in Texas massacre of neighbors remains at large; more than 11,000 Hollywood writers go on strike; and an Illinois dust storm claims the lives of six motorists were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“Trench Warriors” Sales Panel Set for TALKERS Conference

A tell-it-like-it-is sales panel has been set for TALKERS 2023. Titled, “Generating Talk Radio Revenue in A Digital World,” the roster will feature a diverse group of speakers focusing on the sales challenges facing middle market owners and operators keeping their outlets financially afloat in an increasingly competitive and disruptive media environment. The session will be introduced by Doug Stephan, host of the industry’s longest-running daily nationally syndicated radio talk show, “Good Day” and CEO/founder of Stephan Multimedia, its (and a number of other programs’) parent company. The panel will be moderated by nationally respected radio sales consultant Steve Lapa, president of Lapcom Communications Corp and former longtime GM of South Florida blow torch WFTL, Fort Lauderdale/Miami. Panelists include (in alphabetical order):  Vince Benedetto, CEO, Bold Gold Media GroupPaul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Todd Starnes, host/president, “The Todd Starnes Show” syndication/owner, KWAM, Memphis; Paul Vandenburgh, host/owner, WGDJ, Albany, NY and Michael Zwerling, host/owner, KSCO-AM/K281CA and KOMY, Santa Cruz. TALKERS VP/executive editor Kevin Casey states, “This session features a panel of radio professionals who are in the trenches, wearing several hats, and facing the challenges of balancing local business with agency revenue set against the backdrop of digital disruption that is affecting everyone in today’s media. It will focus on overcoming objections while capitalizing on amazing opportunities.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important gathering. It is quickly heading toward an early sellout – so register now.  See more about the agenda, registration, sponsorship and hotel information here.

Industry Views

Monday Memo: Weekend 101

By Holland Cooke
Consultant

imIt’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.

It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:

— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.

— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).

— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do.  Listeners in similar situations will relate.

im

Do’s and Don’ts:

— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.

— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.

— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.

— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.

— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.

— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”

All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Harnessing Desperation

By Steve Lapa
Lapcom Communications Corp
President

imAre you desperate enough to be a superstar seller or great manager?

Fellow fans of the NBA, especially all of us based in Miami or Milwaukee, know the name Giannis Antetokounmpo. The 28-year-old, 6’ 11”, 240-pound NBA superstar is affectionately nicknamed the Greek Freak, reflecting his Greek-Nigerian roots. In the past few days, his words dominated the sports news cycle. An emotional two-minute response to a question posed by the Milwaukee Bucks beat reporter Eric Nehm set off a viral frenzy.

Not a basketball fan? Antetokounmpo has 15 million Instagram and 3 million Twitter followers who know him well. Giannis Antetokounmpo, who earns about $40 million a year playing basketball, was asked by Nehm if he felt his team’s 2023 playoff performance was a failure as they lost to the lower seeded Miami Heat and were eliminated from the 2023 NBA playoffs.

Antetokounmpo’s answer was so riveting even a competing owner, the super shark himself—Mark Cuban – complimented Giannis in front of Cuban’s own 9 million Twitter followers.

In just over two minutes in the setting of a globally broadcast press conference, the Greek Freak explained how he does not process “failure.” His brain computes performance, goals, and achievement. Failure is not part of his competitive world, getting closer to his goal is. In a previous interview, Giannis described the desperation he feels from the fear of losing everything he has achieved is his motivation. The NBA MVP ego part is great, but for him it’s about the feed your family, make your parents proud part. Wow! A star performer who is honest enough to share how desperation pushes his performance meter for fear of losing it all.

How can sellers and managers relate when most are focused on “make the month?” Let’s start here:

  • What motivates you? Is it the money, the challenge, the ego gratification of a job well done?
  • Are you the hardest working seller or manager in the organization? Do you still waste your time lobbying for an “E” for effort?
  • How do you process not winning the business? Failure or one step closer on the next opportunity?
  • Are you focused on improving an important aspect of your performance? Commitment to improving is mission critical to every aspiring star.

Next time your motivation meter is low, search for a most memorable 2-minute motivator courtesy of Giannis Antetokounmpo.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Lee Harris Leaves 1010 WINS to Join News Nation

Legendary New York City radio news anchor Lee Harris is leaving Audacy’s Big Apple all-news station 1010im WINS. Harris, whose last day with WINS will be Friday (5/5), has been with the all-news outlet for almost 30 years, currently co-hosts the morning drive daypart with Susan Richard. He tells TALKERS magazine he’s taking on a management position with Nexstar Media Group’s cable news operation News Nation.

Industry News

Ramona Holloway Transitions to Community Affairs Manager for Radio One Charlotte

Radio One announces that WLNK-FM, Charlotte personality Ramona Holloway is transitioning from her full-time on-air role to community affairs manager for the Charlotte cluster that includes news/talk WBT-AM/FM, sports talk WFNZ-FM and four music brands. In her new role, Holloway will “work with the Radio One Charlotteim stations and the local community and advocacy groups to grow and maintain positive relationships and provide community service throughout the Charlotte Metro.” Holloway has served with WLNK-FM for the past 22 years as co-host of “The Matt & Ramona Show” with partner Matt Harris. She comments, “I’ve been blessed to have lived my radio dreams. I’ve worked every format from country to gospel. I’ve been a news director and hosted a syndicated show with my brother from another mother, Matt Harris. It’s time to move into a new chapter, one that feeds my passion and gives me an opportunity to forge community partnerships that can make a positive contribution.  I’ll still stop by the ‘MIX 107.9’ studios on Tuesdays and Thursdays to have fun with my friends on the MIX morning show, but my goal is to expand Radio One’s philanthropic endeavors across all six stations in the cluster.”

Industry News

iHeartMedia NYC Launches New York is Back Initiative

iHeartMedia’s New York City operations is launching “New York is Back” – a new initiative dedicated to supporting locally owned businesses. iHeartMedia says, “According to Bloomberg, the surge in remote work is costing Manhattan $12 billion per year, and with the average NYC employee spending $4,661 less per year onim meals, shopping, and other entertainment needs, local shops, bodegas, restaurants, and more are still struggling. The launch of ‘New York is Back’ will encourage New Yorkers to shop with small businesses in and around the five boroughs to help rejuvenate the economy in the market.” In partnership with P.C. Richard & Son, Century Waste Services, Empire City Casino, Key Foods, New York Alliance Against Insurance Fraud, NYC Department of Small Business Services, Premier Home Health Care Services, and MJ The Musical, “New York is Back” will include iHeartMedia New York on-air personalities voiced messages on Z100, 106.7 LITE FM, 103.5 KTU, Q104.3, Power 105.1, and 710 WOR as well as video content distributed on social media platforms.