Industry News

iHeartMedia Expands Branded Podcast Studio

iHeartMedia announces that it is launching Ruby, the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. The company says it has “built one of the fastest-growing slate of branded podcasts globally with 30 original series from major brands such as T-Mobile, IBM, Intuit QuickBooks and Mattress Firm,” and that the “launch of Rubyim represents an expanded commitment to one of iHeartMedia’s most premium products allowing advertisers to engage audiences with creative, longform native content.” iHeartMedia goes on to say, “Ruby’s branded podcasts allow advertisers and their brand partners to spend upwards of 30-45 minutes with their target audience in a unique environment, with opportunities for storytelling that are not possible anywhere else in their media mix including social video. With distribution across the iHeartRadio app and all other major platforms, native podcasts from Ruby connect brands to audiences by translating brand messaging, products and services into original and engaging stories that audiences love.” See more about Ruby here.

Industry News

Audacy: Writers Guild Strike is Opportunity for Audio

Audacy SVP of research and insights Idil Cakim says in a blog post, “For the foreseeable future, some 24 million “Late Night Show” viewers will not be able to watch any new episodes – and that’s no joke.” She saysim this drives people to look for alternative forms of entertainment, and an Audacy study reveals that a “majority of late-night viewers (84%) whose shows are on pause due to the Writers Guild strike are excited to try new shows, especially on Audio. And a whopping 70% are excited to catch up on their podcast shows.” She adds that for media planners this represents an opportunity to “pivot.” “Given the scale and variety of audiences Audio programs attract, it is possible to meet these people during moments when they are actually super engaged and receptive to advertising.” Read the post here.

Industry News

“The Bettor Angle” Joins BetQL Network

Audacy announces the launch of “The Bettor Angle,” a new show that “takes fans of BetQL Network behind the numbers and uncovers the stories that shape the games.” The program is hosted by Kate Constable andim Camron Smith and airs Saturdays from 4:00 pm to 7:00 pm ET via the Audacy app and Twitch beginning May 13. BetQL Network brand manager Andrew Williams says, “‘The Bettor Angle’ is the latest example of the BetQL Network’s dedication to delivering top-quality Wagertainment to our listeners and viewers, seven days a week. Kate and Camron will take listeners behind the numbers and uncover the stories that shape the games. From injury reports to coaching strategies, they’ll help listeners understand the factors that can make or break their bets.”

Industry News

Facebook Postings: Rock Radio Legend Mary Turner Has Died

At the time of this publication’s posting of the story, reactions from a number of her radio colleagues on Facebook indicate that just a half-year after the death of her husband, Westwood One and PodcastOne founder Norm Pattiz, legendary radio personality and dedicated substance abuse counselor Mary Turner has died. Turner was one of the top personalities at the iconic album rock powerhouse KMET, Los Angeles, where she served on-air between 1972 and 1982. She later achieved national radio prominence hosting theim Westwood One syndicated series “Off The Record With Mary Turner” in which she presented interviews with and personality profiles of some of the biggest musical stars of the day. Turner and Pattiz were married in the early 80s and the two shared what friends described as a happy relationship until his death this past December at 79 due to throat cancer. Turner had her own health issue battling substance abuse in the early 90s, which she bravely overcame. She became a UCLA-certified drug and alcohol counselor and received a Ph.D. in clinical psychology. She went on to be appointed chairwoman of the Betty Ford Center at Eisenhower Hospital in Rancho Mirage. TALKERS publisher Michael Harrison, who worked with Turner at both KMET and Westwood One says, “Mary Turner was one of the main pillars upon which the great KMET was built.  Nicknamed ‘The Burner,’ she was a pioneer in album rock radio and an iconic role model for women in the industry.  She was solid on the air – providing music fans a panoramic window into the culture.  She related to artists with an authenticity that engendered trust and they really opened up to her.”  As of press time, further details on this story are not available.

Industry News

NBA & MBA Launch The High School Radio Project

The Nebraska Broadcasters Association and the Massachusetts Broadcasters Association have partnered to create The High School Radio Project (HSRP). The two broadcasters associations say, “Theim HSRP brings real-world radio skills to high school media students in each state, allowing students to curate and schedule music, record radio breaks, produce news and sports stories, interviews, and PSAs, all aired on a streaming radio station heard around the world, 24-hours a day on HighSchoolRadioProject.org, Live365, and Amazon Alexa.” They have recruited industry vendors to assist the students in their radio projects, allowing them to “closely mimic an actual radio station, developing critical communication skills and giving a head start to those who wish to further their radio journey by bolstering college applications and adding valuable skills to their work resumé.”

Industry News

Urban One Unable to File First Quarter Operating Results

Urban One files a notification of late filing with the Securities Exchange Commission explaining the reason it has not filed its 2022 year-end 10-K (and other forms), as well as its first quarter 2023 10-K. The company says, “On April 7, 2023, Urban One, Inc. (the “Company”) announced that in connection with the preparation of its financial statements for the year ended December 31, 2022, the Company’s management, in consultationim with its independent registered public accounting firm, re-evaluated the Company’s accounting for the valuation of its investment interest in MGM National Harbor (the “MGM Interest”), which the Company sold for cash proceeds of approximately $136.8 million on April 21, 2023. After further review of the Company’s accounting for its MGM Interest, it was determined that adjustments are required to the Company’s financial statements as of January 1, 2021 and for each of the annual and interim periods ended December 31, 2021 and September 30, 2022 (the “Affected Periods”), due to understatements in the value of the MGM Interest… The Company’s management concluded that in light of the error described above, a material weakness exists in the Company’s internal control over financial reporting for the Affected Periods. The Company’s remediation plan with respect to such material weakness will be described in more detail in the 2022 Form 10-K. Due to the Company’s continued efforts in connection with the Restatement, preparation of the 2022 Form10-K and continued assessment of its internal controls, the Company is not able to finalize the financial statements and related information for inclusion in its quarterly report on Form 10-Q for the quarter ended March 31, 2023 (“2023 Q1 Form 10-Q”). Accordingly, the Company is unable to file its 2023 Q1 Form 10-Q within the prescribed time period.”

Industry News

Yesterday’s (5/10) Top News/Talk Media Stories

New York Congressman George Santos pleads not guilty to federal charges of wire fraud, money laundering, theft of public funds and lying on House financial forms; the legal battles facing former President Donald Trump and his CNN Town Hall; the large number of asylum-seeking migrants at the U.S.-Mexico border as Title 42 expires; the debt ceiling negotiations between President Joe Biden and congressional leaders; Tucker Carlson’s planned return via Twitter; House Oversight chair James Comer’s investigation in to Biden family finances; and the ongoing Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WPHT Hosts On-Air Philadelphia Democratic Party Mayoral Debate

WPHT noon to 3:00 pm midday host Dom Giordano continues to live up to his well-deserved reputation as the “Dean of Philadelphia Talk Radio” moderating an exclusive on-air debate between the candidates running for mayor in the City of Brotherly Love (5/8). He also furthered his emerging reputation as a diplomatic bridge-builder considering the history of Philadelphia Democrats traditionally avoiding appearing as guests or speakers on conservative news/talk radio. Pictured (l-r) are State Rep. Amen Brown; former City Councilperson Cherelle Parker; and former City Councilperson Allan Domb. Giordano tells TALKERS, “I designed the debate to match the natural flow of talk radio versus buzzing the candidates in and out in restrictive 60-second blocks.”  Giordano will be displaying his skills as a facilitator at the forthcoming TALKERS 2023 conference set for Hofstra University on June 2 as moderator of the panel, “Navigating a Radio Talk Show Hosting Career.”

Industry News

Audacy First Quarter Revenue Falls 5.7%

The company reports net revenue for the first quarter of 2023 was $259.6 million, a decrease of 5.7% over Q1 of 2022. Audacy reports that total operating expenses increased 1.9% and it is reporting an operating loss of $12.2 million compared to the operating income of $8.5 million it reported in the first quarter of 2022. Theim company posts a Q1 2023 net loss of $35.9 million, an increase of 225% compared to Q1 of 2022. Audacy chairman, president and CEO David J. Field states, “First quarter revenues were down 5.7% with local sales significantly outperforming national as challenging ad market conditions persisted. Cash operating expenses were up 3% during the quarter but are expected to be below prior-year levels for the remainder of 2023. Notwithstanding the difficult economic headwinds, we remain steadfastly focused on delivering significantly higher future levels of Adjusted EBITDA, capitalizing on our multiple growth drivers and our differentiated premium competitive position in the dynamic audio market. We are making progress on each of our drivers, including our podcasting and digital marketing solutions businesses, our reinvented streaming audio platform, our emerging ad tech and ad products, and our enhanced national enterprise business development efforts. In addition, we are encouraged to see some positive signs in our auto business as we continue our vigorous work to weather the storm and await future improvements in market conditions.”

Industry News

Townsquare Media Q1 Revenue Rises 3%

Releasing its operating results for the first quarter of 2023, Townsquare Media reports net revenue of $103 million, an increase of 3% over the same period in 2022. The company reports in three segments – Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The company says Digital Advertising revenue was $33.7 million (an increase of 15.4% over the same period in 2022), whileim Broadcast Advertising revenue was $45.9 million (down 4.8% over Q1 of 2022), and Subscription Digital Marketing Solutions revenue was $21.5 million (down 1.3% over Q1 of 2022). Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s first quarter results exceeded our previously issued guidance for both net revenue and Adjusted EBITDA, due primarily to the continued strength of our digital and local advertising platform and solutions… In the first quarter, we grew cash flow from operations to $9 million, due to the strong cash generation of many of our assets, and opportunistically repurchased more than $12 million of our Unsecured Senior Notes at a discount. We ended the quarter with a strong cash balance of $42 million and maintained our all-time low net leverage multiple of 4.29x. Our growth engine has been and will continue to be our digital solutions. We believe that our Digital First business model and strategy position us to navigate the current macro-economic environment better than most, and that our revenue, profit and cash flow results will be among the best in the local media industry, particularly when compared to 2019 pre-COVID financials given our growth in revenue and profit since 2019. Our confidence is directly tied to the Townsquare team’s efforts and talent, as well as our large, growing, and profitable digital platform which contributes more than half of Townsquare’s total net revenue and profit.”

Industry News

Salem Media Group First Quarter Revenue Up 1.4%

Salem Media Group reports its operating results for the first quarter of 2023 and reveals consolidated revenue was $63.5 million, an increase of 1.4% over the first quarter of 2022. The company’s total operating expensesim increased 17.4% to $67.7 million leading to an operating loss of $4.2 million as compared to operating income of $5 million posted in Q1 of 2022. Salem reports a net loss of $5.2 million, compared to Q1 2022’s net income of $1.7 million. Salem reports in three segments – Broadcast, Digital Media, and Publishing. Broadcast revenue for the quarter was $48.3 million (down 0.2%), Digital Media was $10.5 million (up 2%), and Publishing revenue was $4.6 million (up 19.7%). Looking ahead, the company is projecting total revenue to decline between 5% and 7% from the second quarter 2022 total revenue of $68.7 million and expects operating expenses to increase between 3% and 6% compared to Q2 of 2022.

Industry News

TALKERS 2023 Conference Nearing Advance Sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here

Industry News

DraftKings Launches Channel on Samsung TV Plus

DraftKings strikes a deal with Samsung TV Plus to put the DraftKings Network channel on the service. DraftKings VP of content Stacie McCollum says, “In bringing together some of the most authentic sports andim entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love. We look forward to reaching fans with our deep roster of independent, credible and relatable voices that resonate with sports fans and the sports betting community.” At launch, the DraftKings Network programming lineup will feature original shows anchored by “The Dan Le Batard Show with Stugotz,” Jared Carrabis, “Golic and Smetty with Mike Golic Sr and Jessica Smetana, and more.

Industry News

Yesterday’s (5/9) Top News/Talk Media Stories

The influx of migrants into the U.S., the end of Title 42, and President Joe Biden’s sending 1,500 troops to the Mexican border; E. Jean Carroll wins her sexual abuse and defamation civil suit against former President Donald Trump; former FOX News Channel star Tucker Carlson announces new Twitter show; New York Republican Congressman George Santos faces criminal charges from federal prosecutors; Biden to meet with congressional leaders on Friday over debt ceiling issue; the aftermath of the deadly weekend shooting in Texas; and Congressman James Comer’s allegations the Biden family is operating in the best interest of China were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Howie Carr “Doing Better” After Fainting

Boston-based, syndicated talk radio host Howie Carr required medical attention after fainting during his daily, afternoon drive talk radio program. According to Patch.com, Carr had said at the beginning of his show thatim he’d undergone a medical procedure earlier in the day and was not feeling well. Carr’s family tweeted, “Thank you for all your thoughts and prayers for Howie. During his show today, he fainted. He is getting care now and doing better.” Carr’s flagship station is iHeartMedia’s WRKO, Boston and he’s heard throughout the Northeast via The Howie Carr Radio Network. Read the Patch.com account here.

Industry News

Jayne Miller to Host Weekend Show on WBAL-AM

Baltimore investigative reporter Jayne Miller – who retired from WBAL-TV, Baltimore last year after 40 years – is hosting a talk show on Hearst Television’s WBAL “NewsRadio 1090 AM and 101.5 FM.” The Saturday 11:00im am to 1:00 pm program will “take a closer look at a variety of issues important to the greater Baltimore area, leaning on her extensive network to bring Saturday listeners interviews with key newsmakers.” WBAL director of programming Jeff Wade states, “Jayne brings a wealth of knowledge to the microphone built on decades of experience asking the tough questions and holding those in power accountable. I’m excited for her to bring that same tenacity, inquisitive nature and passion to WBAL’s Saturday lineup.”

Industry News

West Virginia’s Bob Huggins Utters Gay Slur During WLW Show

College hoops coach Bob Huggins issued an apology after using the word “fa**ots” during his appearance on the Bill Cunningham show on iHeartMedia’s WLW, Cincinnati yesterday (5/8). CBS Newsim reports that Huggins’ employer – West Virginia University – says it is taking the situation “under review and will be addressed by the University and its athletics department.” Cunningham and Huggins were talking about Huggins’ former crosstown rival, Xavier University, from his time as head coach of University of Cincinnati, when Huggins referenced incidents of Xavier students throwing rubber penises on the basketball court “and then say they didn’t do it.” He added, “…what it was, was all those fa**ots, those Catholic fa**ots, I think.” Read the CBS story here.

Industry News

Wisconsin Broadcasters Association Forced to Change Award Winners

After handing out honors at its annual awards gala over the weekend, the Wisconsin Broadcasters Association is forced to take back three awards and give them to the rightful recipients. Two of the awards were in television categories but the third affected news/talk radio outlets. Seehafer Broadcasting’sim talk/AC/sports station WOMT-AM/W300EE, Manitowoc was named News Operation of the Year winner in Medium Market News and Talk Radio. Midwest Communications’ news/talk WTAQ, Green Bay was erroneously named the winner on Saturday night. The WBA says the stations have been informed and awards will be produced and delivered to the stations. WBA president Michelle Vetterkind says, “We are very sorry for the error. The points awarded for social/digital media categories were not attributed to the News Operation of the Year award calculation. In previous years, points for those categories did not go toward News Operation of the Year. That rule change was made for the 2022 contest but wasn’t incorporated into the tabulation process.”

Industry News

FNC Dedicates London Bureau to Slain Photojournalist

FOX News Channel dedicates its London bureau to its beloved cameraman Pierre Zakrzewski (pictured), who was killed last year after his vehicle was struck by incoming fire while news gathering in a village outside Kyiv, Ukraine. The attack critically injured FNC’s State Department correspondent Benjamin Hall and killedim Ukrainian journalist Oleksandra Kuvshynova. Zakrzewski covered nearly every international story for the network during his almost 20-year tenure and was based in London. In 2021, Zakrzewski notably played a key role in rescuing Afghan freelance associates and their families from the country following the withdrawal of U.S. forces there. FOX News Media CEO Suzanne Scott says, “Pierre was renowned throughout the media industry for his passionate storytelling and remarkable skill, and he was an all-around exceptional colleague. While we are still devastated by his loss, we are extremely proud to honor his legacy by dedicating and naming our London bureau after him.”

Industry News

Detroit Radio Legends Appear on WLW, Cincinnati

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Pictured above are a group of Detroit radio legends gathered at a restaurant and joined by Art Vuolo of Vuolovideo. During the gathering, Vuolo connected them with Gary Jeff Walker, evening host on WLW, Cincinnati and they talked about the radio business and the history of the medium. Taking part in the on-air discussion were: Dick Purtan, Kevin O’Neill (WJR), Jo-Jo Shutty-MacGregor (ex-CKLW), Doug Podell (WLLZ), Ken Calvert (ex-WCSX).

Industry News

TALKERS News Notes

Cumulus Media and LEARFIELD’s Providence Friars Sports Properties renew their multi-year agreement to broadcast Providence College athletics.  Cumulus Providenc VP and market manager Holly Paras says, “I am excited to expand our relationship with the Providence College Friars to include hockey play-by-play on ‘790 The Score.’ The addition of college hockey to Southern New England’s only source for local college sports talk is a perfect fit and enhances our strong partnership with the legendary Friar Men’s Basketball program on WPRO.”

Enterprise podcast hosting solution provider Podbean achieves SOC 2 Type II compliance in accordance with the American Institute of Certified Public Accountants standards for SOC for Service Organizations, also known as SSAE 18. Podbean CEO David Xu says, “This certification ensures that the platform adheres to strict security and privacy standards, safeguarding your valuable content and data. By hosting your podcasts on such a platform, you demonstrate your commitment to maintaining the highest level of trust and confidence in your enterprise’s data management practices. Ultimately, this level of assurance allows you to focus on creating and distributing exceptional podcast content while enjoying peace of mind knowing that your enterprise’s digital assets are secure and compliant.”

The “Motley Fool Money” radio program hosted by Chris Hill adds new affiliate KAOI-AM/FM, Maui, Hawaii to its roster of affiliates.

Industry News

Yesterday’s (5/8) Top News/Talk Media Stories

The aftermath of the Texas mall shooting that took the lives of eight people and the vehicle attack that killed seven; President Joe Biden’s scheduled meeting with congressional leaders over the debt ceiling issue; the large number of migrants amassed at the U.S.-Mexico border awaiting the expiration of Title 42 and Biden’s order of 1,500 troops to the region; a panel in California recommends apology and reparations to Black Californians; former President Donald Trump’s legal battles; the protests in New York City over the choke-hold death of Jordan Neely, and Russia’s ongoing invasion of Ukraine were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Panel Discussion to Tackle the Talk Media Industry’s Key Concerns

One of the most popular sessions at the annual TALKERS Conference is “The Big Picture” panel and this year’s planned installment of the discussion promises to continue in that tradition of perspective and pertinence.  The panel will be introduced by TALKERS associate publisher/media attorney, Matthew B. Harrison, Esq. and moderated by TALKERS publisher Michael Harrison.  Panelists include (in alphabetical order): Arthur Aidala, Esq. founding partner, Aidala, Bertuna & Kamins, PC/host, AM 970 The Answer, New York; Dr. Asa Andrew, CEO/host, The Doctor Asa NetworkLee Habeeb, host/producer, Our American StoriesLee Harris, director of Integrated Operations, NewsNation; and Kraig Kitchin, CEO, Sound Mind, LLC/chairman, Radio Hall of Fame.  One more panelist has yet to be named.  The issues that the session will cover include: the existential cultural, technological and financial issues facing radio and talk media; the medium’s role in the national political conversation and culture wars; the impact of artificial intelligence on intellectual property and creative originality; the evolution of ethics, justice and journalism in American society; and an examination of potential topics and concerns that will keep the medium vibrant as we move deeper into the 21st century. “It’s all about perspective,” says panel moderator Michael Harrison. “If we are to survive as an industry as well as a community, we have to step back and look at the big picture within which we operate… and it is getting bigger and bigger with each passing moment. We must avoid becoming smaller and smaller.”  More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. TALKERS 2023 is nearing an advance sellout. See more about the agenda, registration, sponsorship and hotel information here

Industry News

Tucker Carlson Wants Out of His Non-Compete

According to a story by Nicolas Reimann at Forbes, former FOX News Channel star Tucker Carlson, through his attorney Bryan Freedman, is working to get out of his contract with FOX News that could keep him offim competing news outlets through 2025. Carlson and FOX parted ways several weeks ago but Carlson’s contract with the media firm could keep him from working from another media outlet while FOX continues to pay him $20 million per year. Reimann’s piece indicates that Carlson is fielding offers from numerous conservative news/talk outlets including Newsmax, Rumble, One America News, and The Daily Wire. Freedman told Axios, “The idea that anyone is going to silence Tucker and prevent him from speaking to his audience is beyond preposterous.” Read the Forbes story here.

Industry Views

Monday Memo: Twitter Technique

By Holland Cooke
Consultant

imTik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.

— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.

— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.

— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.

im

REAL opportune: links and attachments.

— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.

— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?

— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.

Twitter does double-duty BEFORE your show.

— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.

— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: Father’s Day

By Steve Lapa
Lapcom Communications Corp
President

imYou have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.

Father’s Day is a $20 billion business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

Your most valuable sales asset, your on-air personalities, can be helpful in brainstorming, collaborating, even creating unique sales opportunities. They know their audience.

The National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. Still the typical radio ad sales team rarely takes the time necessary when it comes to brainstorming this annual opportunity. Unlike Mother’s Day where “natural” categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what does your target list look like for Father’s Day? How creative is your Father’s Day planning… especially since neckties are still out?

Could it be because Father’s Day was hatched in Spokane, Washington as a complement to its senior partner, Mother’s Day?

It really doesn’t matter. These takeaways may help guide your thinking as you approach any holiday marketing. Let’s start with a Father’s Day profile that should broaden your thinking:

— Forget the old school. Consider this: 81% of gift givers are looking for “unique” or “experience” oriented gifts. A true opportunity to open your prospecting targets. Would Dad enjoy a weekend staycation?

— Like it or not online shopping is becoming the norm, yet when it comes to Father’s Day, nearly 50% are still shopping at retail locations. Another reason to freshen up that prospecting list.

— Despite inflation, 76% of Americans will celebrate Father’s Day.

— The average spend is projected at $171. Not exactly Christmas numbers, but welcome income to any retailer.

Sellers and managers often overlook obvious income opportunities that could come easily. Chances are your local talent have a connection to Father’s Day that could make a difference on a sales call. Don’t overlook the opportunities right in front of you as you approach the next sales call.

Happy Father’s Day!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

The Ramey Show’s George Kamel Launches YouTube Channel

George Kamel, co-host of “The Ramsey Show” on the Ramsey Network, is launching a new YouTube channel designed to help “others win with money while exposing a system designed to keep Americans broke.”im The Ramsey Network says Kamel, who went from negative net worth to millionaire and has successfully navigated the money minefield, will “tackle the tough topic of money with humor and wit.” Kamel comments, “There’s so much anxiety and frustration around money. I’m so pumped about this channel because we’re going to show people personal finance doesn’t need to be complicated, and we’re going to have a lot of fun doing it.” New episodes will be posted every Monday, Wednesday and Friday.

Industry News

Wayne Allyn Root and Donald Trump Pose for Pic at Mar-A-Lago

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Pictured above is former President Donald Trump (center) posing for a photo with Las Vegas-based, nationally syndicated talk radio personality Wayne Allyn Root (right) and his wife Cindy (left) at Mar-A-Lago on Sunday evening. Root is one of the talk media industry’s staunchest supporters of the former president. After taking the photo, Trump announced to the dining room, “This man Wayne is the greatest. The most important man in Las Vegas.”

Industry News

Former Cuomo Aide to Host WABC Radio Show

Melissa DeRosa, who served as aide to former New York Governor Andrew Cuomo, is getting her own weekly radio show on WABC, New York. The New York Post reports that DeRosa, who has been serving as aim contributor to the Red Apple Media station, will host a Sunday talk show, although a firm start date has not been announced. Red Apple CEO John Catsimatidis tells the Post, “She is one smart lady and she is one tough lady and you know how much I appreciate smart tough ladies.” DeRosa says her show will tackle “the major headlines driving national news and New York news. It will be a mix of insiders conversation but also I want it to have broader appeal to everyday New Yorkers.” Read the Post story here.

Industry News

Former L.A. County Sheriff Alex Villanueva to Host Show on CRN

CRN Digital Talk Radio announces that former Los Angeles County Sheriff Alex Villanueva is hosting a new talk radio show titled, “The Resistance with Sheriff Alex Villanueva,” that will cover “a wide range of topicsim related to crime, law enforcement, public safety, homelessness and the failures of many of our elected officials.” The program debuts this evening (5/8) at 7:00 pm ET. CRN Digital Talk Radio CEO Michael Horn says, “We are thrilled to have Sheriff Villanueva join our lineup of hosts on CRN Digital Talk Radio. His experience and expertise in law enforcement and in public service make him a valuable addition in the talk media universe and we look forward to providing a platform for him to connect with the audience.”

Industry News

AFSP Honors Audacy with Public Education Lifesaver Award

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The American Foundation for Suicide Prevention recognized Audacy’s “I’m Listening” program and the company’s continued support of mental health with a Public Education Lifesaver Award during the organization’s annual AFSP Gala in New York City. The event honors those that have gone above and beyond in drawing attention to the cause of suicide prevention, elevating public discourse around mental health and suicide, and successfully creating actual change within our society to end this leading cause of death.  Pictured above are Audacy COO Susan Larkin (right) and actor, author, and mental health advocate Ashley Judd (left), who received the Survivor of Suicide Loss Lifesaver Award in honor of her work following her mother Naomi Judd’s suicide.

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Top News/Talk Media Stories Over the Weekend

At least nine people are killed in a shooting at a Texas outlet mall and seven others are killed by a vehicle hitting people outside a migrant shelter; the global COVID health emergency is declared over and Dr. Rochelle Walensky exits the CDC; the battle in Washington over the debt ceiling; investors remain nervous about regional banks after the failure of three; former President Donald Trump’s legal battles; the controversy over Supreme Court Justice Clarence Thomas’ accepting gifts from a prominent Republican donor; King Charles III is coronated; the ongoing Russian invasion of Ukraine; experts’ concerns about generative Artificial Intelligence; and the large number of race horse deaths leading up to the Kentucky Derby were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.