Industry News

ESPN Radio Unveils New Daily Lineup

After numerous media reports about the new daily lineup at the ESPN Radio network, the company issues a press release announcing the programming schedule that will take effect on September 5. As reported earlier, the new morning show will be hosted by Chris Canty, Evan Cohen, and Michelle Smallmon (the name of theim show will come soon), Mike Greenberg’s “Greeny” show remains in the 10:00 am to 12:00 noon ET slot. Chris Carlin and Joe Fortenbaugh host the 12:00 noon to 3:00 pm ET show (again, the name will come later), Freddie Coleman and Harry Douglas host the 3:00 pm to 7:00 pm ET “Freddie & Harry” show, followed by Amber Wilson and Ian Fitzsimmons hosting the “Amber & Ian” show from 7:00 pm to 10:00 pm ET.

Industry News

Radio’s Pinfield and Holiday Talk on “Sound, Sobriety and Success”

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Benztown + McVay Media Podcast Networks announces that KROQ, Los Angeles personality Megan Holiday joins rock journalist Matt Pinfield on the latest episode of the “Sound, Sobriety & Success” podcast. In the new episode, Holiday discusses her journey from her hometown of Rancho Cucamonga, California to becoming a personality at KROQ. She also shares the stories along the way of her recovery from addiction to drugs. Pictured above are (from l-r): Benztown + McVay Media Podcast Networks’ Darren Silva, Holiday, Pinfield, and Benztown + McVay Media Podcast Networks’ Dave “Chachi” Denes.

Industry News

Top News/Talk Media Stories Over the Weekend

The legal battles facing former President Donald Trump; the 2024 presidential race; the Hunter Biden special counsel investigation; tropical storm Hilary heads toward Southern California; the aftermath of the Maui wildfires; China’s negative economic news and U.S.-China relations; the Russian lunar mission crash; and the uptick in COVID cases were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Eric Baker Named Director of Sales for Audacy Atlanta

Radio sales pro Eric Baker joins Audacy as director of sales for the company’s Atlanta station group that includes sports talk WZGZ-FM “92.9 The Game,” urban talk WAOK-AM and two music brands. Baker most recently served as general sales manager for Urban One in Dallas. Audacy Atlanta SVP and market managerim Rick Caffey says, “We are thrilled to welcome Eric Baker to the Audacy Atlanta team as our new director of sales. With his extensive background in sales management, we are confident that Eric’s expertise will drive our market growth to new heights. His strategic vision and proven leadership will undoubtedly contribute to our continued success in delivering top-tier content and engagement to our valued listeners and partners.” Baker says, “It’s with great enthusiasm that I embark on this new journey as the director of sales at Audacy Atlanta. I’m thrilled to collaborate with industry veterans like Rick Caffey, Doug Abernethy, and Reggie Rouse, whose expertise I greatly respect. My 16 years at Radio One have been invaluable, and I can’t wait to bring that experience to the dynamic team at Audacy Atlanta, working together to deliver results and achieve remarkable success for our clients while continuing to positively impact the Atlanta community!”

Industry News

ViceTV’s Dark Side of the 2000s Looks at “Shock Jock” Wars

The ViceTV series “Dark Side of the 2000s” delves into the rivalry between radio personalities Howard Stern, Erich “Mancow” Muller and Opie & Anthony in episodes 5 and 6 titled, “Shock Jocks Part 1: The Rise” andim “Shock Jocks Part 2: The Fall.” Through interviews with major players in the radio and entertainment industries, including TALKERS magazine publisher Michael Harrison, the story of the growth of male-targeted “FM talk” along with the vicious battles that took place between the major players is told. ViceTV is on a number of on-demand services. The episodes are also behind a paywall at vicetv.com.

Industry News

Georgia Expert and Heavy Hundred Host Martha Zoller Available as Guest to Share Ground Level Insight to Trump Indictment

TALKERS magazine’s recipient of the 2023 Woman of the Year award, Martha Zoller, is making herself available to her talk radio colleagues to serve as a “go to” on-air resource to illuminate the historic indictment of former President Donald Trump and 18 of his associates on the charge of election tampering in the state of Georgia. Zoller is heard daily on the North Georgia radio powerhouse WDUN-AM/FM based in Gainesville. She is a former Republican candidate for Congress in Georgia’s 9th district and made it to a runoff. After graduatingim in 1979 from the University of Georgia with a degree in Journalism from the prestigious Grady School of Journalism, she worked in the corporate world and met a payroll. She is a wife, mother and a grandmother. She’s stayed at home and juggled children and working priorities. She says there is no glass ceiling and women can have it all, just not at the same time. A life-long learner, she completed her MA in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Her thesis was on women’s electoral success in the GOP. During her formidable broadcasting career in the Peach State, she has pivoted between holding positions on key talk stations and performing stints in politics and the public sector. These include being state director of field offices for Governor Brian Kemp. She’s also worked for Senator David Perdue in senior staff positions. In addition to her daily duties at WDUN, Zoller serves on the Georgia State Board of Education. TALKERS publisher Michael Harrison says, “Martha Zoller is a perfect ‘go-to’ guest to discuss the Georgia Trump indictment. She’s an independent Republican and moderate conservative without an ax to grind. I have always found her to be an extremely credible source for political discussion of the hot issues – now with the Trump Georgia story boiling on the front burner, she is a talk show treasure for her industry colleagues.” To arrange an interview or set up a connection with Martha Zoller, contact Victoria Jones at DC Radio Company at 917-865-3991 or victoria@dcradiocompany.com.

Industry News

Outkick Reports Year-Over-Year Growth

Digital sports platform OutKick says that it delivered over 6 million total multiplatform unique visitors for July 2023, and that’s the highest year-over-year growth among its custom competitive set, up 119% versus Julyim 2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”

Industry News

Michelle Beadle and Cody Decker Partner for SiriusXM Sports Show

SiriusXM announces the launch of a new daily show on the Mad Dog Sports Radio channel starring former ESPN personality Michelle Beadle and former MLB player Cody Decker airing live from 12:00 noon to 3:00 pmim ET. SiriusXM vice president of sports programming Eric Spitz says, “Michelle and Cody bring a tremendous level of energy and passion to the mic, which our listeners will love. ‘Beadle & Decker’ is an outstanding addition to Mad Dog Sports Radio and their strong personalities and opinions will help us continue to deliver the best all-sports talk channel to listeners across the country.”

Industry News

Top News/Talk Media Stories for Week of August 14-18

The latest indictment of former President Donald Trump and his legal battles combined as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race, followed by the special counsel investigation of Hunter Biden at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Mescon to Lead Programming at WGOW-AM/FM, Chattanooga

Cumulus Media announces that Jed Mescon is named program pirector and on-air host for news/talk WGOW-AM/FM, Chattanooga. Mescon will debut as morning drive host on Monday (8/21). Cumulus says, “Mescon brings 28 years of morning programming experience on local television to WGOW, and most recently worked inim marketing and community engagement for Chattanooga’s Erlanger Health System, TVFCU, and the Skyuka Hall School. A beloved media personality, Mescon’s signature style, boundless energy, and passion for the community have made him a household name throughout the Chattanooga region.” Cumulus Chattanooga VP and market manager John Lewis states, “We are thrilled to welcome Jed to WGOW and our Cumulus Chattanooga team. Jed has amassed an impressive career in media and his unique perspective, connection to the community, and skillset will undoubtedly take WGOW to the next level.” Mescon comments, “I spent 28 years waking up at 2:45 am to bring the news to Chattanooga. This brings me back to my roots, doing both news and co-hosting mornings from 6-10am on WGOW Talk Radio 102.3.”

Industry News

Programming Pro Chuck Tyler Downsized by Salem Los Angeles

Longtime Salem Media Group programmer Chuck Tyler has fallen victim to budget cuts at the company andim exits his role as director of programming for the Los Angeles operations that includes news/talk KRLA AM 870 “The Answer,” Christian talk KKLA-FM, and Christian contemporary KFSH-FM. Tyler tells TALKERS magazine he’s ready to apply his 20-plus years of director of programming and on-air experience in Los Angeles to his next successful situation. You can contact him at: chucktyler2020@yahoo.com

Industry News

Donal Ware Celebrates 18 Years of “BOXTOROW”

Sports talk personality Donal Ware is celebrating the 18th anniversary of his nationally syndicated program “BOXTOROW” that first aired on August 20, 2005 on a radio station in its home base of Raleigh, and stations inim Baltimore, Birmingham, Greensboro, and Winston-Salem. The show airs on SiriusXM’s College Sports channel in addition to radio stations in 12 of the top 50 markets across the country including Washington, Tampa, Portland, Charlotte, Pittsburgh, Austin, Kansas City, Raleigh, Nashville, Norfolk, Jacksonville, and New Orleans. Guests on the program over the years have included Serena Williams, Kevin Durant, Simone Biles, Jerry Rice, Snoop Dogg, Michael B. Jordan, and more.

Industry News

Triton Digital Releases July Podcast Ranker

Triton Digital is releasing the July 2023 U.S. Podcast Report that ranks podcasts based on weekly average downloads for participating publishers. NPR’s “NPR News Now” remains in the #1 position, with audiochuck’s “Crime Junkie” taking over the #2 spot from NBCUniversal News Group’s “Dateline NBC,” now at #3. Radioim related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Salem Podcast Network’s “The Charlie Kirk Show” at #21, and Cumulus Podcast Network’s “The Mark Levin Show” at #22. Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the complete July ranker here.

Industry News

Starnes Media Group Offers Reporting from GOP Debate

Starnes Media Group – owner and operator of news/talk KWAM, Memphis – is dispatching news anchor Benim Deeter to Milwaukee to cover the first GOP presidential debate next Wednesday (8/23). SMG is making Deeter available to radio stations for live hits via a Comrex at no charge. Interested stations should reach out to SMG via email at: grace@kwamradio.com.

Industry News

TALKERS News Notes

Religious broadcaster Hope Media Group names Tate Luck director of audio streaming. Luck as been a programming consultant and talent coach with his Jacksonville-based Tate Luck Media since 2015. Hope Media Group chief of innovation Shawn Farrington says, “I’ve worked with Tate for the past four years. His ear for texture and strength as a talent coach has helped NGEN Radio grow as an all-digital brand. Tate is among the best imaging producers in our industry. I’m looking forward to working with Tate to innovate on the digital streaming formats to create even more (future) experiences of God’s transforming love.”

The Society of Broadcast Engineers – the association for broadcast and multimedia technology professionals – elects Ted D. Hand its president. Hand says, “I look forward to working with the officers, board and SBE membership to further the goals of the Society, including the SBE education and mentoring efforts, which are important to me. I also want to keep the SBE on the forefront of RF spectrum protection.”

FOX Sports Radio’s “The Doug Gottlieb Show” hit the road bringin fans live, on-location coverage from the network’s annual NFL Training Camp Tour in which he got an insider’s look at the Los Angeles Rams and Chargers, including interviews with players, coaches and franchise executives.

Industry News

Yesterday’s (8/16) Top News/Talk Media Stories

The latest indictment of former President Donald Trump; the 2024 presidential race and next week’s GOP debate in Milwaukee; the aftermath of the deadly wildfires in Maui; the Hunter Biden special counsel investigation; the Florida Black history teaching controversy; Russia’s blocking of the shipping corridors in the Black Sea; the Canadian wildfires; and the uptick in COVID cases were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Barr Named Digital Media Director for CMG Orlando

Cox Media Group announces that Kaylee Barr returns to the company as digital media director for the Orlando operations that includes news/talk WDBO-AM/FM plus WFTV-TV and five music radio brands. Barr first servedim with CMG in 2016 as a developmental marketing intern. She served on the community affairs department at WFTV-TV and as a digital campaign specialist and digital sales specialist for CMG Orlando. Director of sales Ashley Williams says, “I couldn’t be more excited about Kaylee returning to our team. Her digital acumen and experience will increase the value and results we deliver for our clients. Additionally, she’s a servant leader who cares deeply, making her the perfect fit for our team.”

Industry News

McIntyre Appears on Frank Morano’s WABC Show

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Former longtime late-night radio personality Doug McIntyre – along with his wife, actress and poet Penny Peyser – appeared live on Frank Morano’s “The Other Side of Midnight” show on WABC, New York on Tuesday (8/15). McIntyre, who launched the original version of the nationally syndicated overnight “Red Eye Radio” program, is in New York promoting his new novel Frank’s Shadow (Greenleaf Book Group Press, 2023). Today (8/16), Morano will moderate a Q&A with McIntyre at his appearance at Barnes & Noble on Long Island (Carle Place). Pictured above are (from l-r): Peyser, Morano, McIntyre.

Industry News

RTDNA Announces Winners of 2023 National Edward R. Murrow Awards

The Radio Television Digital News Association announces the winners of the 2023 National Edward R. Murrow Awards. This comes after the winners of the Regional Edward R. Murrow Awards were announcedim earlier this year. RTDNA says the awards honor “outstanding achievements in broadcast and digital journalism… the Murrow Awards recognize local and national news stories that uphold the RTDNA Code of Ethics, demonstrate technical expertise and exemplify the importance and impact of journalism as a service to the community.” Some of this year’s winners in the radio category include: Audacy’s WBBM-AM/WCFS-FM, Chicago (Breaking News); KDKA-AM, Pittsburgh (Feature Reporting); KMOX, St. Louis (Newscast); and iHeartMedia’s WBZ-AM, Boston (Excellence in Innovation). See the complete list of winners here.

Industry News

FOX Sports Radio Announces Second Season of “Countdown to Kickoff”

FOX Sports Radio is bringing “Countdown to Kickoff” back for another season. The weekend show, presented by BetMGM, launches this weekend (8/19-20). The Saturday show airs from 9:00 am – 12:00 noon ET as aim lead-in to the weekend in college football and is hosted by FSR weekend personality Brian Noe who’s joined by former All-American Penn State left guard Rich Ohrnberger and betting analyst Jared Smith. The Sunday show airs from 10:00 am – 1:00 pm ET, also hosted by Noe and features feature NFL veteran Geoff Schwartz, along with professional sports bettor and KrackWins.com founder Bill “Krack” Krackomberger.

Industry News

PodcastOne Approved for Trading on Nasdaq

LiveOne – the parent organization of PodcastOne – announces that the subsidiary has been approved forim listing on Nasdaq. “PODC” has been reserved as the trading symbol for PodcastOne’s common stock. LiveOne senior management will host a live conference call and audio webcast to provide business developments and details of the planned spinout of PodcastOne at 1:30 pm ET tomorrow (8/17).

Industry News

Public Radio’s “The World” Hits Record Number of Affiliates

The GBH and PRX produced public radio news show, “The World,” is now airing on a record 376 public radio stations across the United States and in Canada. The two public media organizations say the program is heardim by more than 2 million people nationwide on a weekly basis. “The World” executive producer Dan Lothian says, “We’re delighted to welcome people from Florida, Wisconsin, Nevada, Ohio, Iowa, New York, Michigan, Illinois, and Kansas to the hundreds of communities listening to The World’s global coverage. As we reach this exciting audience milestone, we remain committed to bringing all our listeners nuanced coverage of the most critical global issues of the day, fueling informed conversations about international affairs.”

Industry News

Yesterday’s (8/15) Top News/Talk Media Stories

The fourth indictment of former President Donald Trump in the Georgia 2020 election case; the 2024 presidential race; the Hunter Biden investigation; the aftermath of the Maui wildfires; the Nordstrom’s Los Angeles flash mob robbery and San Francisco retailer Gump’s open letter to California politicians; the one-year anniversary of the Biden administration’s Inflation Reduction Act; the Russia-Ukraine war; the next congressional budget battle; and the Montana climate lawsuit were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

New Research Reveals AM/FM Powerful Platform for Movie Releases

The latest blog post from the Cumulus Media | Westwood One Audio Active Group presents data from content testing research firm Screen Engine/ASI that indicates AM/FM radio is a powerful platform to launch theatrical releases. In the case of the coming film The Expendables 4, Screen Engine /ASI’s Audience Engine surveyed 2,389 people exposed to the trailer for the film and questioned them about their desire to see the movie. The result was that “heavy AM/FM radio listeners are +17% more likely to want to see The Expendables 4 in the theater than heavy TV viewers and +15% more likely that the general population.” See the blog post here.

Industry News

Cumulus and Former KTCK-AM/FM, Dallas Hosts Ordered to Mediation

The legal skirmish between Cumulus Media and former KTCK-AM/FM, Dallas-Fort Worth sports talk hosts Dan McDowell and Jake Kemp is being ordered to mediation by U.S. District Court Judge Karen Gren Scholer. Cumulus had petitioned the court for an emergency temporary restraining order to stop the duo from publishingim their podcast “The Dumb Zone,” arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. Since then, the two have been producing the aforementioned podcast. In response to the suit filed by Cumulus, McDowell and Kemp argue, “Plaintiff’s business is the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed Defendants. Plaintiff has realized only too late that it should have been moving into new media platforms for years now. Defendants’ new venture does not compete with Plaintiff, and their words and actions have complied with the restrictive covenants of their employment contracts despite, as will be shown below, almost all of those covenants are illegal restrictions on Defendants’ rights under the National Labor Relations Act.” Mediation has been set for August 22.

Industry News

Report: Audacy and APM End Podcast Deal a Year Early

According to a report by Amrita Khalid in The Verge, Audacy and American Public Media have agreed to end their podcasting partnership a year early, on August 31. The deal between Audacy’s Cadence13 and APM wasim inked in 2021 and included Cadence13 and APM developing and producing new shows and made Audacy the exclusive podcast sales rep for APM. The piece further notes that Audacy CEO David Field referenced the deal during his Q2 2023 earnings commentary saying, “In June, we successfully negotiated an early exit to an onerous Podcast ad representation contract, which resulted in a restructuring charge of $5.9 million in the quarter and the accelerated recognition of $4.5 million of prepaid content expense. We believe exiting this agreement will have a positive impact on our podcast margins, without materially impacting our future podcast revenue growth opportunity.” Read The Verge story here.

Industry News

WFDF, Detroit Flips to Sports; Former Talk Hosts “Infuriated”

The Detroit Metro Times is reporting on the flip of Kevin Adell’s WFDF-AM, Detroit from urban talk to sports talk and the response to the move from numerous people who hosted shows at the station. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts whoim were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’” Read the Metro Times story here.

Industry News

Washington State Sports Host Mark Scholten Dies

Sports talk radio personality Mark Scholten died on Monday (8/14) of natural causes at age 54. Scholtenim worked at Saga Communications’ Bellingham, Washington stations for decades hosting his program “The Zone” on both news/talk KGMI-AM and sports talk KPUG-AM. Saga says, “He was a skilled broadcaster of sports at all levels, but was especially known for his knowledge of and dedication to Whatcom County high school teams, their athletes and coaches. His family thanks the community for their outpouring of support, and says they’ll announce plans for a memorial in coming days.”

Industry News

TALKERS News Notes

Audacy Greenville is honored by the South Carolina Broadcasters Association with 11 2023 State Television and Radio Awards. Two of those awards went to talk personalities as Charlie James of news/talk WYRD-FM “989 WORD” won for Best News Talk Show and Rob Brown of WORD-AM/WYRD-AM “The Fan Upstate” won for Best Sports Show/Sports Talk Show.

FOX News Digital finished July 2023 delivering gains year-over-year with multiplatform views, minutes and unique visitors according to Comscore. July marked 10 consecutive months of FOX News Digital as the top news brand with multiplatform views and 29 straight months as number one with multiplatform minutes. Competitor CNN.com still leads in multiplatform unique visitors with 114.5 million (July 2023) to FOX News Digital’s 83.4 million.

Industry News

Yesterday’s (8/14) Top News/Talk Media Stories

Former President Donald Trump is indicted by a grand jury in Georgia; the 2024 presidential race; the special counsel investigation of Hunter Biden; the wildfire destruction of Lahaina, Hawaii; a Montana judge rules in favor of young climate activists; Russia’s economic troubles and the ongoing war against Ukraine; the battle between Florida Governor Ron DeSantis and Disney; and the Blind Side controversy were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Nobody Cut Their Way to the Top

EDITORS NOTE:  In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool.  We strongly suggest that readers involved in any way with radio sales read this article and take advantage of Steve Lapa’s offer at the end of the piece.    

By Steve Lapa
Lapcom Communications Corp
President

imRadio station personnel could be facing the worst environment – ever!

Endless bankruptcy headlines. Painful personnel cuts. Soaring retail prices. A number of radio companies are struggling, preparing for the worst and there is no cavalry in sight. No matter where we start sorting through the current tsunami of problems, every solution typically ends up in the same place: more income.

I could never understand why we don’t just cut to the chase. It would be a lot more efficient and a lot less painful if we all agreed on one premise – nobody cut their way to the top. Cost conscious, attention to expense detail and planned expansion is one thing… however destroying motivation, morale, passion and attraction for the radio business is fatal. Yet we continue to repeat the same mistakes. What do they say about doing the same thing over and over and hoping for a different outcome?

Imagine if you invented the medium today. Simple advertiser pitch: reach 83-90% of the US population for a CPM lower than your favorite Starbucks drink. Yet, radio still has the never-ending low man on the electronic media totem pole advertising image. Consider all those direct response advertisers who started on radio and “graduate” to TV. Where were the radio sellers partnered with creators focused on performance? It’s a mess, I know. What does it take to power through a mess like the one we are in now? How do we come out the other side generating income for our companies, our families, and ourselves?

Start by looking in the mirror. Re-commit to getting your skills razor sharp and get your focus laser targeted. If you are a seller, manager or owner, re-educate yourself. If you are on the programming or on-air side, passionate about your content, help your sellers and managers. Time to learn the skills necessary to help your team and yourself at the same time. The radio business is becoming so undervalued and distressed, beaten down by too much debt and not enough disciplined, strategic thinking.

Let me step up. I AM WILLING  to share my 40+ years of proven sales and management performance system with you for FREE. No risk, no exchange of dollars, because if we do not fix the radio problem NOW, we all go down together. Radio companies are preparing for the worst. Stop waiting, stop hoping. Go to https://3MinutePlanner.com and take advantage of my offer to help. Sellers, managers, owners, new-think programmers and talents, time to mount up and join the radio cavalry!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Entitled? Or Enabling?

By Holland Cooke
Consultant

imThose are the two consultant buzzwords that hosts I coach are hearing in their sleep. And a couple more “E” words: Empathy and Empower.

“The Greatest Generation” led the way

My dad spent 3+ years half a world away during World War II and when he and the rest of “our boys” came marching home, the world we grew up in was set in motion. After all the sacrifices those years asked, life was good again, better than ever for my parents, children of the Great Depression.

Our grandfatherly president – a war hero general – built us an Interstate Highway System, and Dinah Shore sang, “See the USA in a Chevrolet.” The G.I. Bill helped vets through college, and low-interest mortgages fueled a housing boom. Life was good in the leafy cul de sac, where 78.3 million people my age were born. 65-some million of us are still around, wearing progressive lenses and comfortable shoes, insured by Medicare and collecting Social Security.

im

Now, it’s our turn

Like that two-front war we survived in the 1940s, we are again doubly challenged.

  • COVID knocked the world off-balance. Those now indignantly second-guessing a better-safe-than-sorry shutdown don’t seem to recall freezer trucks as makeshift morgues. We chuckle as Zoom tells workers to come back to the office, but labor unions are flexing their muscle in this full employment economy. That’ll happen when a virus subtracts a million Americans WHILE Boomers retire, and others reassess and subsist on the gig economy. The New Normal isn’t.
  • Anger as the new joy. And it’s not all Trump’s fault. He didn’t invent grievance and resentment. He just made it popular; and soreheads one-up each other in social media that seems like consequence-free venting, until the next gun nut opens fire.

Listeners are wondering “What NEXT???”

Eggs are down, gas is up again (since last month, though down almost 20% in a year). Tornadoes, floods, scorching heat, baseball-size hail, devastating wildfires… all of which raise prices. We shoot down China’s spy balloon, and their (and Russia’s) war ships loiter off Alaska. Trump! Hunter! 2024! After all the fuss about vaccines, polio resurfaces in New York and leprosy (!) cases are rising in Florida. No wonder Barbie is breaking box office records.

Is the appeal of solutions not obvious? More useful than argument? While everyone is coping, are we offering noise? Or news-you-can-use?

I’m cautioning any talker willing to listen… to listen. “Enabling” dialogue is the-opposite-of “entitled” monologue. Empower listeners, by letting them weigh-in. Empower them with access to guests whose advice they value. Three-way talk like that enables them (and enables them to quote you).

Your empathy is a gift.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke