Industry News

Yesterday’s (10/17) Top News/Talk Media Stories

Congressman Jim Jordan (R-OH) fails in his bid to become Speaker of the House; hundreds sheltering in a hospital in Gaza die as Israel and Hamas blame each other; former President Donald Trump’s legal battles; the 2024 presidential race; the Russia-Ukraine war and Vladimir Putin’s meeting with China’s Xi Jinping; and Alec Baldwin to face new charges in Rust shooting were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Beasley Receives Non-Compliance Notice from Nasdaq

On Friday (10/13), Beasley Broadcast Group received a delisting warning from Nasdaq because its Class A common stock had traded at less than $1 for the past 30 business days.  There’s no immediate effect on the BBGI stock as it has a “cure period” that gives it until April 10, 2024 to trade for at least a dollar per share for 10 consecutive business days. Even if that doesn’t happen, Beasley could getim another 180-calendar day compliance period if it moves its stock to the Nasdaq Capital Market and satisfies other certain requirements. Beasley is the fourth audio company to face delisting this year. Audacy received notice from the New York Stock Exchange and in June engineered a 1-for-30 reverse stock split. Its stock closed at 35 cents per share on Monday (10/16). Salem Media Group received a delisting notice from Nasdaq in June giving it 180 days to rise above the $1 threshold. It closed at 68 cents per share on Monday (10/16). Urban One also received a delisting notice from Nasdaq but not for its share price. That company is late with quarterly reports due to independent accounting issues.

Industry News

LA Daily News: Is All-Digital the Best Future for AM?

A piece by Richard Wagoner in the Los Angeles Daily News looks at the question of whether all-digital AM is ultimately the best solution for AM radio’s fidelity and interference issues. He writes, “Over the years, technical improvements have helped make AM sound better, but the erosion of listeners from the band has continued. One potential solution was digital HD radio, but the hybrid HD system introduced itsim own problems by increasing overall interference on the band, leading many stations to abandon it.” But all-digital AM is a much better signal and as more and more infotainment systems in new cars are HD compatible, more listeners are likely. Outfitting AM stations with digital transmitters is not inexpensive, even though they use far less electricity than an analog AM transmitter. And in the United Kingdom where digital audio broadcasting (DAB) launched more than 10 years ago, most commercial radio stations still broadcast an analog signal as well. Even though about 60% of listening in the UK is to DAB signals, Ofcom recently agreed to renew analog licenses through 2032 because many Britons still listen to analog on their old radios. Read the LA Daily News piece here.

Industry News

WGN, Chicago Recognizes Longtime Employees

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WGN Radio celebrates staffers Marlene Wells (left) and Jim Holland (right, with WGN Radio vice president and general manager Mary Sandberg Boyle at center), who have a combined 106 years of service to the station. This year marks the 56th anniversary for promotions, sales, and merchandising coordinator Marlene Wells and the 50th anniversary for engineer in charge Jim Holland. Wells, a Chicago native who recalls fondly the first day she walked in to start the job, has been an integral part of the promotions of the station, from guiding on-site broadcasts to organizing events over the years like PumpkinFest, the Kathy and Judy Conventions and countless others. Holland, a graduate of Northwestern University, was instrumental in the station moves over the years from Bradley Place to the Tribune Tower and to its current location at 303 E. Wacker. Holland did work on “Bozo’s Circus” and designed and constructed a studio switcher system that served WGN for over 20 years. Both appeared in the 45-minute documentary “100 Years of WGN Radio: A Retrospective” that aired in 2022 as part of the station’s anniversary. You can see the documentary here.

Industry News

TALKERS News Notes

Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

Public media organization GBH announces a “major expansion” of its local arts and culture programming as it launches “The Culture Show,” a one-hour daily local radio program on WGBH-FM, Boston offering listeners a wide-ranging look at society through art, culture and entertainment. The program begins airing from 2:00 pm to 3:00 pm on Fridays on November 3 and transitions to a daily show on December 4. GBH GM of news Pam Johnston comments, “‘The Culture Show’ builds on GBH’s deep legacy in the arts and culture space. We are proud of our seven-decade commitment to bringing local audiences vibrant and inspirational culture programming. Culture is the lens through which our audiences experience the world. We’re proud to be expanding our arts and culture team, offering people daily engaging conversations about what we see, watch, taste, hear, feel and talk about.”

Industry News

Yesterday’s (10/16) Top News/Talk Media Stories

Congressman Jim Jordan’s push to become the next House Speaker; the Israel-Hamas war and President Joe Biden’s planned Wednesday trip to Israel; the gag order imposed on former President Donald Trump and his legal battles; the 2024 presidential race; U.S. migrant crisis; and Supreme Court Justice Amy Coney Barrett calls for a SCOTUS ethics code were some of  the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Mark Wainwright: The Greatest Home Run

im“A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!” October 13, 2023 is the 63rd anniversary of Pittsburgh Pirates second baseman Bill Mazeroski’s unlikely World Series-winning home run that lifted the team over the heavily favored New York Yankees in the 1960 championship. Today, veteran radio performer and voiceover artist Mark Wainwright presents the story – and the stories behind the story – of “the greatest home run,” broadcasting legend Chuck Thompson’s uncharacteristic radio flubs, and how the video & audio of the series that was thought to be lost forever was found! Read Mark Wainwright’s story here.

Industry Views

Pending Business: When it Matters Most

By Steve Lapa
Lapcom Communications Corp
President

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: What Aren’t You?

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Gradually, they know you,” which recommended brevity in explaining to listeners who you are.

Equally important: Clarity that you’re NOT what listeners DON’T want. If you’re a host or programmer, you want to understand listener turn-offs as well as Viking Riverboat Cruise Lines seems to know their prospects.

Promising that “We do not try to be all things to all people,” the Viking brochure promises:

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No children under 18.

No casinos.

No nickel and diming.

No charge for Wi-Fi.

No charge for beer & wine at lunch & dinner.

No umbrella drinks.

No photography sales.

No art auctions.

No inside staterooms.

No smoking.

No waiting in lines.

No format lights, butlers or white gloves.

And the brochure details an “Environmentally Considerate” culture “reducing impact through design & technology,” i.e., solar panels, recycling & waste management, etc.

With SO many audio competitors, we can’t risk ambiguity.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Salem Media Group Partners for GOP Debate

The Republican National Committee selects NBC News, Salem Radio Network, the Republican Jewish Coalition, and Rumble as media partners for the third Republican presidential primary debate at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County on November 8. Salemim Media Group CEO David Santrella says, “Salem Media Group and the Salem Radio Network are honored to be chosen by the Republican National Committee to be a part of this historic Republican presidential primary debate. Salem is an experienced partner of the RNC, having co-moderated four RNC debates in 2015-2016. We look forward to working closely with NBC News and other selected partners to deliver an event that will shine a light on the candidates and educate voters ahead of the primary.”

Industry News

Harry Hurley Honored for Service to Vets and Community

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WPG, Atlantic City longtime morning star, Harry Hurley received a Congressional Proclamation declared and signed by U.S. Rep. Jefferson Van Drew (R-NJ) of the Garden State’s Second Congressional District for “exceptional efforts to promote and improve the community” as well as serving as an “inspiration to all.” He simultaneously received an award for “outstanding support and service to veterans” from the local American Legion Riders Post 352.  Pictured at the double award ceremony is Joseph J. Giralo, County Clerk, Atlantic County, NJ (right) presenting the Congressional Proclamation to Hurley (left).  Hurley – a noted radio industry serial philanthropist – is a past recipient of the TALKERS Humanitarian of the Year award among many other honors over the years.

Industry News

North Carolina Broadcast History Museum in the Works

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State broadcast leaders in North Carolina are unveiling details of a planned North Carolina Broadcast History Museum. The museum initiative is a 501(c) 3 non-profit corporation dedicated to preserving North Carolina’s broadcasting legacy. The Museum is seeking assistance from the public and people who worked in broadcasting to collect artifacts, documents, photographs and recordings that chronicle the history of prominent radio and television stations, broadcasters, programs and events. Through exhibits and collections, the Museum seeks to highlight the contributions made by North Carolina Broadcasters in shaping the industry and the state’s culture landscape. Among the broadcast professionals pictured above at the North Carolina Governor’s Mansion announcing the new project is Beasley Media Group CEO Caroline Beasley (center).

Industry News

TALKERS News Notes

Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.

Audacy amends the employment agreement with executive vice president, general counsel and chief legal officer Andrew P. Sutor that extends the expiration of the term of the agreement from December 31, 2023 to December 31, 2026.

PodcastOne obtains the exclusive distribution and sales rights to the podcast “Nighty Night” hosted by New York Times best-selling author and attorney Rabia Chaudry. PodcastOne president Kit Gray states, “We have been longtime fans of Rabia, for her work as an esteemed podcast host and for her work as a revered advocate. Rabia and her work with Adnan Sayed told through the podcast ‘Serial,’ put podcasting on the map for mainstream audiences. We are thrilled that she is joining us at PodcastOne and look forward to welcoming her to our family of podcasters.”

Industry News

Top News/Talk Media Stories Over the Weekend

The GOP’s maneuvering to elect a new Speaker of the House; Israel’s war against Hamas and the destruction of Gaza; an Illinois landlord kills a six-year-old Muslim boy and injured his mother; the 2024 presidential race; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the “ring of fire” solar eclipse were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Nielsen Audio Corrects WABC, New York September PPM Ratings

When Nielsen Audio released the 6+ numbers from the September PPM survey for the New York City market, it listed Red Apple Media Group’s news/talk WABC as “N/A” for reasons unexplained, evenim though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey 

Industry News

TALKERS News Notes

Townsquare Media announces it will release third quarter 2023 financial results before the market opens on Thursday, November 9. The company will host a conference call to discuss certain third quarter 2023 financial results at 8:00 am ET that morning.

The NHL’s Minnesota Wild and iHeartMedia Minneapolis announces a five-year partnership extension through the 2027-28 season to broadcast all preseason, regular season and Stanley Cup Playoff games on KFXN-FM “KFAN 100.3 FM.” KFAN 100.3 is currently in its 13th season as the official radio flagship home of the Minnesota Wild.

Salem Media Group announces that WWFE-AM “La Nueva Poderosa 670 AM” and The Weather Channel en Español have entered into a strategic partnership that will enhance weather coverage and climate reporting in Spanish, specifically curated for South Florida.

Industry News

Top News/Talk Media Stories for Week of October 9 – 13

The deadly Hamas-led attacks on Israel and Israel’s response was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s collaboration with Qatar to freeze Iran’s oil assets due to Iran’s solidarity with Hamas, followed by U.S. House Republicans’ efforts to nominate and confirm a new House Speaker at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Problems Facing Radio Were Not Caused by Consolidation

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAs your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.

The flaw in the deregulation law was the elimination of the rules regarding financing of station acquisitions. Previous regulations required a licensee to prove it had the financial resources to cover expenses through the term of the license. Licenses could not be purchased with debt. Licensees could not sell the license until it expired. Radio stations could not be used for speculatory financial gain. When those rules were tossed, the industry hit a financial tailspin from which it has not recovered. That’s the problem.

That is not a “problem” with radio. In talks with publisher Michael Harrison about his exciting role in the United Nations as executive advisor to World Radio Day 2024, we shared a key observation: The world’s radio industry is overwhelmingly enthusiastic. Working with clients in London, Toronto, Montreal, Amsterdam, Athens and Sydney, the passion for the medium continues to grow and is supported by audience engagement and response.

Internationally, there is a robust radio set design and manufacturing industry. European listeners seek clothing featuring radio set themes and artwork. Believe me, the food at the NAB Europe is much better than that crap served here.

Follow the money. Radio is not legacy media. Radio is proven media – proven for over 100 years. Local retail advertisers are a practical lot. They buy advertising that works for this weekend. If it doesn’t bring feet to the floor and dollars to the door, sponsors just don’t repeat-buy.

I was the in-house programming guru at SiriusXM Satellite Radio for eight years starting pre-launch. The reason Sirius exists is test after test revealed that Americans liked radio so much, used radio so much, they wanted more stations. More choice. More.

Consolidation, with considerable credit to Randy Michaels, allowed radio to convert from a frequency media buy to a reach media buy. That puts radio in budgets with TV. The opportunity right now is to actually monetize radio’s clout as a reach medium. Create scarcity. More spots mean cheaper spots, smaller budgets and higher expense. More spots mean much less efficiency for media buyers. Media buyers have to spend their budgets. They would prefer to spend that money with one or two outlets before lunch rather than having to “make the buy” by purchasing dozens and dozens of stations acquiring spots that are cheap, bonused, thrown in, flanked, and here are some tickets.  The fix starts with raising the price to meet the public’s perception and usage levels of radio.

Walter Sabo has grown audience share for a roster of clients that has included SiriusXM Satellite Radio, RKO, ABC, Apollo Advisors, Hearst, Wall Street Journal Radio and many others. Reach him at walter@sabomedia.com. Learn about his unique radio show at www.waltersterlingshow.com

Industry News

KCMO, Kansas City Adds Full Market FM to Create Tri-Cast

Cumulus Media Kansas City news/talk outlet KCMO-AM is simulcasting its content on the Ottawa, Kansas-licensed Class C1 FM KCHZ (formerly CHR “The Vibe”). This, in addition to it also airing on translator K279BI at 103.7 FM, creates a tri-cast for the programming that the company says expands “coverage and reaching the entire Kansas City market and beyond.” Cumulus Kansas City regional VPim Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”

Industry News

Beasley Gets Injunction Against “97.5 The Fanatic” Host Anthony Gargano

According to a report by Kevin Kinkead at Crossing Broad, Beasley Media Group and WPEN-FM, Philadelphia “97.5 The Fanatic” have won a preliminary injunction in which air personality Anthony Gargano leaves the station and he has to abide by the terms of his contract, which includes a non-imcompete effective in the Philadelphia market for six months after the official separation. This comes after Gargano announced his role as a content provider for AllCity Network’s new Philadelphia sports content platform PHLY and Beasley charged that Gargano was violating his deal with WPEN. According to the terms of the preliminary injunction, Gargano can’t do any work for AllCity that appears on PHLY; he may do a national podcast and radio show with Brian Baldinger but PHLY can’t promote it; he can’t divulge confidential information about Beasley practices and can’t solicit Beasley clients until 18 months after the date of the injunction. Read the Crossing Broad piece here.

Industry News

AM Radio Act Gets Support from Rural Organizations

Congressional leadership receives a letter from a coalition of organizations representing rural communities in support of the AM Radio for Every Vehicle Act (H.R. 3413 and S. 1669), legislation that would direct the Secretary of Transportation to ensure consumer access to AM radio in all vehicles because of its critical role in disseminating vital information during emergencies. The groups signing the letter are the Independent Beef Association of North Dakota, Independent Cattlemen’s Association of Texas, Latino Farmers & Ranchers International, Inc., Livestock Marketing Association, National Farmers Union, National Grange, North Dakota Farmers Union, Rural & Agriculture Council of America, U.S. Cattlemen’s Association and Women Involved in Farm Economics. The letter reads, in part: “Whether it be the routine or the unexpected, U.S. farmers and ranchers rely on the information transmitted through AM radio to make decisions that affect their everyday lives. The undersigned organizations urge Congress to prevent rural communities from losing access to their favorite local programming by ensuring that AM radio continues to be a free, standard feature in all vehicles.”

Industry News

77WABC Trolley Makes Debut at Columbus Day Parade

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Pictured above is the new 77WABC trolley making its debut in the Columbus Day Parade on Monday (10/9) as it broadcast live from the parade. Seen in the photo are (l-r): 77WABC hosts Dominic Carter, Andrew Giuliani, and Rita Cosby; Red Apple Group general council Emily Pankow; station owners Margo and John Catsimatidis; Red Apple Media and 77WABC president Chad Lopez; hosts Anthony Weiner, Ernie Anastos, and Vinnie Medugno; operations director Doug Kizler and news director Noam Laden.

Industry News

TALKERS News Notes

PodcastOne president and co-founder Kit Gray will present at the ThinkEquity Conference on Thursday, October 19 at 4:00 pm ET. The event will be held in-person at the Mandarin Oriental Hotel in New York City and Gray will meet with professional investors throughout the day.

Ingstad Family Media’s news/talk KNUJ/K247CU, New Ulm, Minnesota adds the GCN-syndicated “Dr. Daliah Wachs Show” to its lineup airing 1:00 am to 4:00 am ET.

Boston-based public media firm GBH is covering the Worcester, Massachusetts mayoral race with a debate live from the organization’s Worcester bureau on Monday (10/16) at 6:00 pm. Reporter Sam Turken will moderate an open-format debate among the five candidates. The debate will be broadcast as a video livestream on the GBH News website and the GBH News YouTube channel.

WJCT Public Media names Anne Schindler permanent host of the flagship daily public affairs program “First Coast Connect” on WJCT-FM, Jacksonville “News 89.9,” effective October 30. , 2023. Schindler is a producer, journalist, and editor who has served as executive producer of special projects for “First Coast News” and editor-in-chief of Folio Weekly.

Industry News

Yesterday’s (10/11) Top News/Talk Media Stories

Republicans nominate Steve Scalise to be the next Speaker of the House; the Israel-Hamas war and the controversy over Americans voicing support for Palestinians in Gaza; pressure on President Joe Biden to freeze Iranian assets in response to the Hamas attacks on Israel; former President Donald Trump’s legal battles; the 2024 presidential race; the Supreme Court hears arguments in the South Carolina redistricting case; new charges against Congressman George Santos and his tenuous hold on his seat; the ongoing UAW strike against the big three U.S. automakers; and the $1.72 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

Brand Effect Study Reveals Value of AM/FM and Podcasting

The latest blog post from the Cumulus Media | Westwood One Audio Active Group examines the results of a brand effect study by Upwave of the six-month campaign of an e-commerce retailer that used AM/FM radio streaming and sponsorship of a Katy Perry-narrated podcast about Elizabeth Taylor titled, “Elizabeth the First.” Some of the findings include: 1) those exposed to the digital audio campaignim were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. See the full blog here.

Industry News

“WGN Radio Theatre Spooktacular” to Air on Halloween

Nexstar Media’s WGN-AM, Chicago will air “WGN Radio Theatre Spooktacular with Carl Amari” featuring hair-raising golden age of radio shows on Tuesday, October 31 from 8:00 pm to 1:00 am. Theim five-hour special will include episodes from “Lights Out,” one of the first radio horror programs, “Suspense,” “Inner Sanctum Mystery,” “The Whistler,” and “The Sealed Book,” which originally aired on April 14, 1945, on WGN Radio. Host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago. He also hosts WGN Radio Theatre featuring two classic radio shows on Sundays from 7:00 pm to 9:00 pm.

Industry News

iHeartPodcast Unveils New Podcast by Hilarie Burton Morgan

iHeartPodcasts and actress Hilarie Burton Morgan announce a new weekly podcast targeting fans of true crime as they take listeners behind the scenes in each small-town case in the series. This show isim the companion podcast to SundanceTV’s powerful true crime documentary series, “It Couldn’t Happen Here.” Along with key crew from the TV series as her co-hosts, Burton Morgan dives deeper into the cases covered on the show featuring never-before-heard archives and a behind-the-scenes lens of how the team tackles these head-scratching and heart-breaking stories. The “True Crime Story: It Couldn’t Happen Here” podcast encourages everyone to get curious, get involved, and ask how they can help when it appears the system has failed.

Industry News

Yesterday’s (10/10) Top News/Talk Media Stories

The Israel-Hamas war and the political repercussions in the U.S.; the vacant House Speaker post and the renewed threat of a government shutdown; former President Donald Trump’s legal battles; the 2024 presidential race; new felony charges against U.S. Rep. George Santos; Kari Lake announces bid for Arizona U.S. Senate seat; California’s new forced treatment law affecting the “gravely disabled”; the Supreme Court hears arguments in the South Carolina redistricting case; and the $1.7 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: In Radio Sales, It Pays to Be a Great Listener

By Steve Lapa
Lapcom Communications Corp
President

Do you still struggle with keeping the dialogue moving in the right direction on your sales calls? Let’s face it, if you are not careful you could violate one of the golden rules of selling talk radio – be a great listener.

First calls are the most difficult, especially in this era of Zoom, Teams, etc. You try your best to develop rapport, build chemistry and move through a needs analysis as you learn about your potential advertiser. High achieving sellers have that special skill of blending questions and fun facts that build common ground while navigating the needs analysis through a range of questions designed to qualify the prospect and confirm a follow-up call.

Sounds simple enough, but why do most sellers fall short in the starting blocks. There is no mystery here to solve, this is Selling 101 that starts with preparation and ends with a commission check. Let’s walk through some start points:

If you are responsible for any of the 26.5 billion minutes viewed of “Suits” on Netflix, you know that Harvey Spector (lead character) earned millions doing homework and knowing how to ask the right questions. How about you? Are you prepared to ask the right questions and listen to the answers that will lead you to comeback with the right proposal? Sometimes keeping the dialogue moving can be challenging. Perhaps you’ve asked too many questions that went nowhere or just resulted in one-word answers. What to do? A recent article in Make It quoted Matt Abrahams, a public speaking expert at Stanford University’s Graduate School of Business, who suggests saying, “Tell me more” during a conversation is the secret sauce behind improving the communication flow.

Makes sense. Showing genuine interest in what your advertiser is saying, allowing more information to be shared, with you spending more time as the listener helps everyone develop better rapport and move closer to a win-win. I have always been a big fan of another Golden Rule of Sales: “Words matter.” Have you ever finished a call and asked yourself, “Why did I say that!?” It all goes back to preparation. If you know what to ask, how to allow your advertiser to expand on a key point, and do more listening than talking, your sales should increase, and your commission checks will show it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Gradually, They Know You

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.

The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.

In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.

Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.

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Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.

So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.

My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.

Remain humble about listeners’ attention.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Round Four of September PPMs Released

imThe fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, Good Karma Brands news/talk WTMJ shoots up 1.1 shares to finish with a 9.8 share (weekly, 6+ AQH share) that lifts it from the #3 rank to #1, while iHeartMedia’s news/talk WISN falls 1.1 shares to a 9.6 share pulling it from #1 to #2. In Nashville, Cumulus Media news/talk WWTN-FM tacks on three-tenths to finish the survey with a 6.1 share and rises to the #4 rank, while iHeartMedia news/talk WLAC-AM rises two-tenths for a 1.1 share finish good for the #19 rank. And in West Palm Beach, iHeartMedia’s talk WZZR adds one-tenth for a 1.9 share finish and remains ranked #10, while Hubbard Broadcasting news/talk WFTL rises two-tenths for a 1.8 share finish as it remains ranked #12. See Mike Kinosian’s Ratings Takeaways from this group of markets here.