Industry Views

CES REVIEW: Nuance is Your Brand’s Enemy

By Holland Cooke
Consultant

imThe sheer volume and velocity of information at CES is intimidating. But in neon-drenched Las Vegas, info-overload is business as usual. So cutting-through the clutter is table stakes. MGM Grand offers “Your Access to Excess.” What does your station or your show or your podcast offer?

CESIn a crowded, well-catered “CES Unveiled” exhibit hall opening night, each booth had only a glance to stop us in our tracks. Think elevator speech on steroids. In one succinct sentence fragment tell me why I want to stop walking to know more. Among examples:

• Switchbot is “The world’s first multitasking household robot.”

• Atmos Gear has “the world’s first electric skates.”

• Sport Neo is “the first online bank dedicated to sports. Swipe for savings, score for your passion.”

• I would’ve strolled right past Xpeng Aeroht if it wasn’t “the world’s only aircraft that can fit into a car’s trunk.”

• The Litheli Easysurge is “redefining the battery-powered lawnmower;” and the affable rep had my attention when he said “100-minute run time,” double what mine does.

• LiquidView digital windows play 8K video, “24-hour views of an expanding global content library.”

• Roam is “like a Sodastream that fits in the palm of your hand.”

If you’re a music station, Christmas is over. If you’re a talk station, he won. What else ya got for me? Podcasting? Who isn’t? Tell me, in less than a sentence, what listening will accomplish for me. No station-centric slogans or other clichés allowed.

As I have in past years, I am offering TALKERS readers daily 60-second CES reports for air all this week. Simply download each report from HollandCooke.com the night before. No charge, no paperwork, no national spot.

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

 

Industry News

TALKERS News Notes

Chris RuddyNewsmax Raises $150 Million in Pre-IPO Plan.*  Newsmax CEO Christopher Ruddy reports “We did it!” According to the ascending multi-platform news organization’s founder, “When we announced our plan to go public, we also announced our plan to raise $150 million in Preferred Shares before we became listed.”  Ruddy tells TALKERS, “I am glad to report Newsmax hit the $150 million* mark over the Christmas-New Year’s holiday. In fact, we have raised $153 million*, having exceeded our target by $3 million. And we have thousands of investors who are still in the process of buying Preferred Shares!im So, Newsmax has decided to extend our offering to $175 million – an increase of $25 million above our target raise.”  Ruddy concludes, “Newsmax expects to close on the remaining $22 million remaining very soon.” Read More Here *NOTE: “Raised” includes closed proceeds and investments committed / in process of closing.

Alan Jurison

Alan Jurison Joins Quu to Lead Innovation and Special Projects.  Quu, Inc., an industry leader providing convenient deployment of visual content for radio, announces today (1/7) that Alan Jurison has joined the company to focus on special projects and innovation. Reporting to Joe Marshall, Quu’s senior director of technical services, Jurison will spearhead initiatives to enhance radio broadcasts with dynamic visual programming and sales messaging.  Jurison brings extensive experience from his time as senior operations engineer at iHeartMedia, where he was known for innovative work in technology and strategy.Quu “Throughout my career, I’ve been passionate about elevating radio technology and helping the industry understand the critical role of metadata, especially in the digital dashboard,” Jurison tells TALKERS. “Joining Quu is an incredible opportunity to build on that mission. I’m eager to contribute to this talented team’s efforts to strengthen radio stations’ relationships with their listeners and advertising clients.” “Alan’s innovative mindset and technical expertise make him an exceptional addition to Quu,” said Steve Newberry, CEO of Quu. “His vision aligns perfectly with our goals to help radio boost ratings and generate new revenue through visual solutions that engage and retain audiences.” Alan will be at CES in Las Vegas this week, where he looks forward to connecting with industry peers. Interested in meeting up? Contact Alan at ajurison@myquu.com.