Monday Memo: Your Donald Trump Elevator Speech
By Holland Cooke
Consultant
Here’s the script:
Imagine this: you’re downtown at (name the big hotel).
You step into the elevator at the lobby level. You press 7.
The elevator stops as 2. The doors open. In step four tall men. Black suits. Earpieces.
And behind them, the president of the United States.
He’s moving from a holding area on the 2nd floor, to his speech in the ballroom on the 10th floor. You’re getting out on the 7th floor.
The President smiles and reaches out to shake your hand.
What would you ask… or tell… newly inaugurated President Trump… if you had his undivided attention for the time it takes the elevator to get from Floor 2 to Floor 7
[phone number, nice-N-slow]
Prep: Gather these SFX…
- Elevator doors open/close.
- That “ding” when you’re passing floors. You’ll actually hear the caller start talking faster!
- Scuffle (Secret Service wrestling the caller to the floor after a rude remark)
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on X (Twitter) @HollandCooke and connect on LinkedIn
The Supreme Court ruled against TikTok today (1/17), rejecting the social media company’s First Amendment challenge to the law that effectively bans it in the United States starting on Sunday. The unanimous decision came a week after the justices heard a First Amendment challenge to a law aimed at the wildly popular short-form video platform used by 170 million Americans that the government suspects could be influenced by China. The decision may deal a death blow to the U.S. operations of the exceedingly popular app, which delivers short-form videos that are a major source of information and entertainment to millions of Americans, especially (but not exclusively) in the younger demos. “There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement and source of community,” the decision said. “But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary.” This ruling obviously comes with a boatload of First Amendment implications and will add even more fuel to the fiery debates unfolding in the talk media sphere about the application of “free speech” and First Amendment Constitutional principles in the heightened environment of misinformation stirred up by the digital era.
“Cousins, being on radio again, playing the best music, and connecting with listeners is as exciting for me now as it was in 1964,” said Morrow. “The magic of radio, the beauty of theater of the mind is unduplicated. I’m looking forward to the fun we’re going to have on radio stations across America!”
iHeartMedia announced today (1/17) that Joyce Wirthlin has been named market president for Salt Lake City, effective immediately. iHeartMedia Salt Lake City is home to six iconic stations featuring music, talk, and news formats on both broadcast and digital platforms. In her new role, Wirthlin will oversee all aspects of operations in Salt Lake City, including sales, promotions and programming. She will report to Nick Gnau, division president for iHeartMedia. “I am very excited to have Joyce leading this team in Salt Lake City. Since the day I started working with Joyce, I was impressed with her leadership, the culture she has built with her team and the deep knowledge of the market. I have no doubt that she will propel this team to the next level!” Gnau tells TALKERS. Wirthlin joined the company in 1998 as VP of Sales. Over the years, she advanced within the organization. Most recently she served as the SVP of sales, where she played a pivotal role shaping sales strategies, fostering team development and strengthening the company’s presence in the market. “I am deeply honored to be appointed market president of iHeartMedia Salt Lake City and grateful for the trust placed in me to lead this exceptional team,” said Wirthlin. “The people here are the core of our success. Together, we are eager to build upon our achievements and continue to shape the future of media in Salt Lake City.
The Milwaukee Brewers have announced that Bob Uecker, the legendary radio voice who had called their games since 1971, died this morning (1/16) at the age of 90. He was fondly known throughout the sport as “Mr. Baseball.” Uecker was widely admired for his sense of humor and gained national acclaim for his role as announcer Harry Doyle in the “Major League” movies. A Milwaukee native, Uecker was an MLB catcher for six seasons, playing his first two years with his then-hometown Milwaukee Braves and winning a World Series with the St. Louis Cardinals in 1964. Uecker was inducted into the Baseball Hall of Fame in 2003 as the recipient of the Ford C. Frick Award, which honors a broadcaster every year.
In this role, Cahill will oversee the station’s content strategy, talent, operations and branding. He will continue to serve as assistant brand manager of 106.7 The Fan (WJFK-FM) and executive morning show producer. “Matt’s creativity, love for sports and commitment to evolving the brand makes me confident that he will be a great brand manager for The Team,” said Ivy Savoy-Smith, SVP / MM, Audacy Washington D.C. 
“Those that have worked with Matt know his dedication to creating a positive working environment and we’re excited to see how he leads the internal team while increasing external traffic for the station.” “I’m absolutely thrilled to lead Team 980 into the future with our outstanding group. The Team has a storied history and to be given this opportunity is humbling,” said Cahill. “I’m very thankful for the guidance and trust that Chris Kinard and Ivy Savoy-Smith have given me. We have great on-air talent talking about issues that matter to D.C. sports fans, and the potential for The Team 980 brand is unlimited.” Cahill was named assistant brand manager of 106.7 The Fan (WJFK-FM) in 2019 and took on the same responsibilities for The Team 980 in 2021. He has also served as EP of 106.7 The Fan’s “The Sports Junkies” morning show since 2012. Cahill began his radio career at CBS Radio Phoenix in 2006 before joining WJFK-FM as a Producer in 2007.
Beasley Media Group announces the appointment of AJ Lurie as vice president and cluster manager of the company’s New Jersey-based radio properties. Lurie, who also works with Beasley’s Fort Myers radio stations, will lead a diverse portfolio of stations across New Jersey, including WDHA-FM, WMGQ-FM, WCTC-AM, WRAT-FM, WMTR-AM and WJRZ-FM. Prior to managing Beasley’s Fort Myers market, Lurie served as the director of local market integrated partnerships, where he played a key role in fostering strategic collaborations and increasing revenue opportunities across the company. 
Lurie also served as MM of Beasley’s Wilmington, Delaware radio property, WJBR-FM, and contributed to the sales development of Beasley Esports. He began his career as an account executive at Beasley’s Southwest Florida cluster. “AJ’s proven experience, ability to drive results and commitment to localism made him the perfect choice to lead our New Jersey cluster into the future,” said Beasley Media Group COO and EVP, Brian Beasley. “I look forward to working alongside the talented team in New Jersey to build on their success and continue delivering exceptional results for our listeners, advertisers, and communities,” said Lurie. “I am honored to follow in the footsteps of Dan Finn, whose legacy of excellence has set a high bar for all of us.” He succeeds Dan Finn, who will officially retire from Beasley at the end of March 2025 after a distinguished career in broadcasting.
The “Inauguration: 2025” special is available to radio stations for download upon request. Stations may contact: 
The extended deadline is February 6, 2025, while the regular deadline, with no additional fee, is January 30, 2025. The Gracie Awards, presented by AWMF, has recognized programming and individual excellence by women across all media for five decades. A full list of the categories, including new categories for 2025 can be found HERE. The Gracie Awards Gala will be May 20 at the Four Seasons Beverly Wilshire hotel and the Gracie Awards Luncheon will be held on June 18 at Cipriani 42nd Street, New York. The 2025 Gracie Awards entry eligibility air dates are from January 1, 2024, through December 31, 2024. Entry details, including pricing and updated categories, can be viewed at 
Newsweek has added 660 AM The Answer (KSKY) in Dallas as an affiliate for its conservative syndicated program, “The Josh Hammer Show.” Hammer is Newsweek‘s senior editor-at-large. The one-hour weekly show, which began as a podcast, will air on the Salem station Saturdays at 7:00 pm.
The station debuts a new afternoon show, welcoming three-time NFL champion Ted Johnson as afternoon show co-host alongside Andy Hart and Nick “Fitzy” Stevens, who is expanding his role. The trio will be heard on weekdays from 2:00 pm to 6:00 pm ET beginning January 21. 
Johnson will also co-host “WEEI Football Sunday’” with Christian Arcand, Meghan Ottolini, Chris Scheim, Tom E. Curran, Stevens, Hart and Jermaine Wiggins during the NFL season. Former afternoon show co-host Christian Arcand will host nights weekdays from 6:00 pm to 10:00 pm ET.
“Ted not only hoisted the Vince Lombardi trophy three times as a Patriot, but he also played alongside new Patriots head coach Mike Vrabel,” said Mike Thomas, SVP/MM, Audacy Boston. “After his playing days, Ted honed his broadcasting skills in Houston and back here in Boston. He has entertaining stories and valuable information that all Boston sports fans won’t want to miss. Fitzy has been an asset to the station and we’re excited to expand his role to ‘WEEI Afternoons’ with his knowledge as a die-hard Boston sports fan.”
The show, available on all podcast platforms and YouTube, offers an in-depth look at the untold truths behind success. Each episode features unfiltered conversations with top achievers from various fields, including guests such as Nikki Haley, Layne Norton, Dan Martell, and Will Guidara.
“Success doesn’t happen overnight, and it’s not a one-size-fits-all journey,” said Coleman. “Front Row Seat creates a space for listeners to hear the untold stories and the real, sometimes messy, path to becoming the best version of themselves. I have so much fun doing this show – it’s incredibly rewarding to dive deep into these conversations, and I can’t wait to share these incredible stories with our audience.”
Along with restructuring, WVON is ending months of speculation on who will be replacing veteran talk show host Perri Small who retired last November. WVON has tapped former politician Jesse Jackson, Jr to host its afternoon drive show. “The Jesse Jackson Jr Show” will air Monday through Thursday from 3:00 – 6:00 pm. This is Jackson Jr’s first foray into broadcasting (with support via the syndication arm of Tavis Smiley‘s Smiley Audio Media). He previously served as a U.S. Representative of Illinois’ 2nd Congressional District from 1995 to 2012. WVON’s current afternoon host, Atiba Buchanan, has agreed to continue his involvement at the station and his new role will be announced shortly. 
WVON has chosen Cleopatra Draper to replace midday host Perri Small for its coveted midday slot. Draper has worked in various capacities at WVON since 2019 including as a fill-in host. She holds a master’s in social work from the University of Illinois Chicago and has a passion for getting young people involved socially and politically in community-building. Draper’s show will air weekdays from 9:00 am-12:00 noon. In addition, WVON’s long-time host Matt McGill will be expanding his show to air weekdays from 12:00 noon until 3:00 pm, while Lynn Richardson’s hourly financial show “The Millionaire’s Roundtable” is being moved to 5:00 am as a lead-in to WVON’s morning drive show, “The Rufus Williams’ Show.” This begins a new era of talk radio for Chicago’s Black talk powerhouse which has been among the national leaders of this format since 1986. “We feel our new lineup is optimal for the changes that are occurring in our country and globally,” said company CEO, Melody Spann Cooper. “To have an opportunity to provide a platform for someone as talented as Jesse Jr and to introduce the station to a new generation of thought leaders with Cleopatra, positions WVON to continue to shake things up in Chicago and beyond.” WVON-The Talk of Chicago has established itself as one of Chicago’s premier content providers. For 61 years, the station has been considered one of the most credible African American media institutions in the nation providing an interactive forum for its vast listening audience to discuss social, economic and political issues that impact the Black community locally and nationally. WVON is a subsidiary of Midway Broadcasting Corporation, whose properties also include WRLL Radio and VONtv.
One of talk radio’s most accomplished hosts and programmers, Van Harden has tapped into his long history as a Bible teacher to pen a powerful new book titled Jesus: The Prequel (Xulon Press, 2025). The book examines the question, “Did Jesus exist before He was born in Bethlehem?” “Absolutely!” says Harden, presenting the Biblical evidence of who Jesus was and what He was doing long before we were born and before He was born as a baby in Bethlehem. There is a listing of these things and an explanation of why any of this matters to anyone, especially the reader.
Van Harden is nationally known for his books, inventions and creative radio broadcasts. He recently retired from a 50-year broadcast career, 35 of which was as morning host and PD of heritage station WHO Radio, in Des Moines, where Ronald Reagan spent many of his early radio years. During his leadership, the station won 13 national Marconi Awards, five of which were awarded to him personally for his morning show. However, Harden tells TALKERS, “The most important thing to me has been my 40 years as a Bible teacher. I speak to many groups, secular and otherwise.” Harden insists on teaching right out of the Bible, which he calls our “Owner’s Manual.” He and his wife Becky live in his childhood home in Iowa. He has three grown children and eight grandchildren. To book an interview with Van Harden please click 
Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Katz is the tremendously popular 3:00 – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. 
In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years as a champion of law enforcement, the needy, and the disabled. A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from public officials including the President of the United States, Director of the FBI, and Governor of Virginia. Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net. Don’t miss this. To listen to the podcast in its entirety, please click 
Brian Lawlor, president, Scripps Sports, has been named the recipient of the Broadcasters Foundation of America (BFOA) 2025 Golden Mic Award, to be presented at the annual black-tie fundraiser on Monday, March 10 at the Plaza Hotel in New York City.
The BFOA is the only charity devoted exclusively to helping broadcasters in need from illness or tragedy…..
Veteran broadcaster Michelle Jerson‘s weekly one-hour travel/parenting program “Passport Mommy” has been added to WPHT,Philadelphia on Saturdays at 12:00 noon. The informational and entertaining show is distributed by Radio America.Stations interested can contact Jennifer Dedes at Radio America: jdedes@radioameria.com…..iHeartMedia announced (1/13) the latest podcast programming for iHeart Women’s Sports. Eight new shows will launch on the network in early 2025 featuring renowned female athletes like Ashlyn Harris, Mel Reid, Lexie Brown and more. The new expanded lineup further emphasizes iHeartMedia’s stated commitment to bringing equitable media coverage to women’s sports…..TALKERS publisher Michael Harrison is available to do interviews on talk shows across the nation to discuss the latest music video release by Gunhill Road (the perennial pop music ensemble in which he is a member) – an anthemic tribute to talk radio – which has been gathering tens of thousands of views and downloads around the globe. Harrison talks about the state of talk radio in 2025 and its continuing importance as a vital communications/cultural venue. Harrison can be reached via email at info@talkers.com. To view the video, please click 
By Holland Cooke