NYTimes: Radio Preferred Medium for Many in India
A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.
were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. 
five-hour special will include episodes from “Lights Out,” one of the first radio horror programs, “Suspense,” “Inner Sanctum Mystery,” “The Whistler,” and “The Sealed Book,” which originally aired on April 14, 1945, on WGN Radio. Host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago. He also hosts WGN Radio Theatre featuring two classic radio shows on Sundays from 7:00 pm to 9:00 pm.
the companion podcast to SundanceTV’s powerful true crime documentary series, “It Couldn’t Happen Here.” Along with key crew from the TV series as her co-hosts, Burton Morgan dives deeper into the cases covered on the show featuring never-before-heard archives and a behind-the-scenes lens of how the team tackles these head-scratching and heart-breaking stories. The “True Crime Story: It Couldn’t Happen Here” podcast encourages everyone to get curious, get involved, and ask how they can help when it appears the system has failed.
Thanks to those who sent comments on last week’s column “
The fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, 
programming schedule from 9:00 am on. The local “X’s and Bro’s” morning drive show continues to air from 6:00 am to 9:00 am. iHeartMedia Grand Rapids SVP of programming Dave Taft says, “We’re thrilled to now have the FOX Sports Radio lineup on ‘96.1 The Game.’ This addition, along with local sports coverage, play-by-play and the Michigan Sports Network, will continue our position as the broadcast sports leader in West Michigan.”
health, news, comedy and more.” iHeartMedia says, “Three years into its mission, The Black Effect has cemented itself as the premiere destination for Black talent and Black listeners, launching over 30 exceptional shows – including ‘Carefully Reckless,’ ‘All The Smoke,’ and ‘Reasonably Shady’ – that cover a wide range of topics and amplify diverse voices and perspectives. Charlamagne Tha God adds, “As we celebrate three years of The Black Effect Podcast Network, we honor the power of representation, the resilience of our community, and the unwavering commitment to truth and excellence. Together, we’ve amplified voices and paved the way for a future where our narratives flourish.”
education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”
Trump, currently on the docket for March 2024. RTDNA says it has consistently advocated for the public’s right to live audio and video coverage of the multiple trials facing the former president. RTDNA CEO Dan Shelley states, “For decades, RTDNA has been the nation’s leading advocate for cameras in courtroom. We believe Americans have a right to see for themselves if and how justice is administered to a former president of the United States. The only opportunity for the public to have any faith in the outcome of this trial is if people are able to see and hear the proceedings for themselves.”
of local, national, and global business news as he chats with Chicago’s small businesses, entrepreneurs, and CEOs. Alongside news anchors Kim Gordon, Nick Gale, and Annie Krall, Gogoel shares the latest tech, consumer, and local business news, and why it matters to Chicagoans and their wallets. On the drive 
home each weekday from 4:00 pm-5:00 pm, host Bret Gogoel and the WLS Newsroom team share Chicago’s local news that matters on ‘PM Chicago.’ From politics and education to crime and health, ‘PM Chicago’ shines the spotlight on local stories that are important to Chicagoans, with reports from Kim Gordon, Nick Gale, and Annie Krall. WLS-AM program director Stephanie Tichenor states, “I am delighted to be adding local news and business programs for our listeners in the afternoons. Bret has risen through the ranks at WLS from a part-time board operator to news anchor and host and he is the perfect fit to helm these new offerings.”
Glenn Beck, Sean Hannity, Jesse Kelly, and Clay Travis & Buck Sexton, as well as Key Networks’ Bill O’Reilly. The story indicates the station’s cume has skyrocketed from about 2,100 listeners per month to 29,000 in the first week after the change (Sept. 7-13). Adell tells the paper he has no regrets about the move, “The more divided we are, the better it is for radio. It comes down to one thing — show business. If we live in a utopia, we have nothing to talk about.” Adell also says he expects cume to jump to 200,000 per month as he continues to promote the new lineup. At the time of the change, the Black community was upset with the firing of the (unpaid) hosts and the format flip, but Adell said it was purely a business move. “[T]he format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. When you look at it, no one supported it. I couldn’t get the community to support it.” 
University of Maryland. Industry experts presenting in the three-part series include: programming with consultant Mike McVay; promotion and marketing insight with Benztown marketing director Susan Aksu-Magarian; and behind the scenes of owning a station with Emmis CEO Jeff Smulyan, among others. Denes says, “I was honored to lead the ‘LABF Radio & Podcasting Power Session,’ and I want to thank the incredible talent and executives that participated for their contributions and presentations as well as technical producers, Robby Gessel and Trevor Adams. We have high hopes that this session will prove valuable to students and ignite their enthusiasm for the radio and podcasting mediums that hold a special place in our hearts.”
AM, Worcester talk radio host Jordan Levy died yesterday (10/5) after a years-long illness at age 79. Current WTAG morning personality Jim Polito is quoted in the story saying, “There are so many people he did things for. He loved the city of Worcester.” Levy was first elected mayor in 1987. After leaving office in 1993, he hosted the afternoon drive show on WTAG. 
among the top 20 as The New York Times’ “The Daily” remains ranked #1, again followed by NBC News’ “Dateline NBC” at #2 and NPR’s “Up First” at #3. Other commercial talk radio related podcasts in the top 20 include DailyWire’s “Ben Shapiro Show” steady at #7 and Dan Bongino’s “Dan Bongino Show” also steady at #11. 
Zone – a scoreboard of regional high school sports contests. The promotion is being led by the station’s “SportsTalk” program hosted by Scott “Quake” McMahen and Joe “Cowboy” Varner. McMahen states, “We want to hear great stories from local schools celebrating how athletics is a positive part of education and invite all area high schools to submit their most inspiring stories.” The award presentation will be made on-air on “Talk 102.3 FM” during the remote broadcast of the BlueCross Bowl Tennessee High School Football Championships on December 1-3.
November 13. This year’s honorees include: Rebekah Dopp, EVP of distribution, acquisitions and affiliate relations, The CW; Rosalyn Durant, EVP, programming and acquisitions, ESPN; Suzanne Grimes, president Westwood One and EVP corporate marketing, Cumulus Media; Rashida Jones, president, MSNBC; Susan Larkin, COO, Audacy; and Lori Locke, EVP and chief accounting officer,Warner Bros. Discovery. Additionally, AWM will recognize Kay Olin, owner and president of Olin and Associates, and former president of Local Focus, with the Legacy Leadership Award.
along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.”