Industry Views

Who talks like THAT???

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At the end of the day, when all is said and done, broadcasters and podcasters should avoid clichés like the plague. And redundancies, “Period, full stop.”

Consultant, longtime TALKERS columnist – and, yes, long, long-ago English teacher – Holland Cooke has been collecting verbal misdemeanors for decades. His new quick-read e-book Who Talks Like That??? skewers broadcast-ese, bloated wording, antique vocabulary, redundancies, mispronunciations and other ways we accidentally make listeners notice how we’re talking instead of what we’re saying.

“Because radio and podcasts are intimate media, and unforgiving,” Cooke urges, “sound human.” Especially now that every word is competing for attention with SO many audio competitors. FREE download to TALKERS readers: https://getonthenet.com/OOPS.pdf

Industry News

WWO: AM/FM Elevates the Media Plan

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from MRI-Simmons, Edison’s Share of Ear study, and Nielsen that shows advertising on AM/FM radio elevates the media plan. Key takeaways from the post include: 1) imgReach is the primary media driver of growth. Always aim to get more customers from all segments of the market. It’s the main way brands grow; 2) AM/FM radio is America’s number one mass reach media among persons 25-54 and, surprisingly, among 18-34s; 3) AM/FM radio generates significant incremental reach to social media platforms and YouTube; 4) Digital audio only reaches a third of Americans daily. Adding AM/FM radio causes reach to soar to 72% of the U.S.; and 5) AM/FM radio makes your TV better. The younger the demo, the greater the incremental reach. The addition of AM/FM radio lifts TV reach by +32% among 25-54s and +65% among 18-34s. See the full blog post here.

Industry News

Tom Bauerle Exits WBEN-AM, Buffalo

Buffalo talk radio personality Tom Bauerle was fired from Audacy’s news/talk WBEN-AM, Buffalo on Friday – the day after imghe returned from a sold-out trip with listeners to Italy. Bauerle didn’t go into details about exiting the company’s Buffalo cluster where he’s been on the air – if you include his time at sister sports talker WGR – for the past 42 years but it stands to reason the decision by management was a financial one. It’s unclear what Audacy’s plans for the afternoon drive daypart are. As of today, Bauerle’s show is still listed on the station’s website.

Industry News

Dan Bongino Returns to Radio on Syndicated Afternoon Drive Show

Cumulus Media’s Westwood One is launching a syndicated radio show starring Dan Bongino that will debut next Monday (8/24). The program is called “The Bongino Report PM with Dan Bongino and Shawn Farash” that will air live 3:00 pm to 6:00 pm ET. imgBongino returned to the Cumulus fold doing his podcast that’s sold by the Cumulus Podcast Network after leaving his assistant director position with the FBI. The new show will feature Shawn Farash hosting the first hour and Bongino hosting hours two and three. Bongino comments, “I’m excited to partner with Shawn to bring listeners a daily program focused on the stories that matter most. Our goal is simple: deliver honest analysis and keep ourimg audience informed and engaged. Radio remains one of the most powerful ways to connect directly with people, and I’m excited to be back on Westwood One!” Farash adds, “This is an incredible opportunity for me to connect with listeners across the country every day. Working alongside Dan and the team at Westwood One allows us to bring a fresh, energetic approach to afternoons while staying focused on the stories our audience cares about most.”

Industry News

Cumulus Media Q2 Net Revenue Down 9.7%

Cumulus Media – which is still awaiting approval from the FCC as it works to exit Chapter 11 reorganization – reports its operating results for the second quarter of 2026 and reveals net revenue of $167.9 million, a decline of 9.7% from the same period in 2025. The company reports a net loss of $9.2 million, down from the img$12.8 million net loss it reported for the same period in 2025. Breaking down the company’s revenue by segment, broadcast spot revenue was $81.5 million, down 10.6% from a year ago; network revenue was $21.4 million, a decline of 21.5% compared to 2025; and digital revenue was $38.7 million, basically flat compared to Q2 of 2025. Cumulus Media CEO Mary G. Berner comments, “We are pleased to report our second quarter earnings. With our plan of reorganization confirmed by the court and the FCC approval process well underway, we are positioned to emerge from Chapter 11 with a stronger balance sheet to capitalize on future market opportunities.”

Industry News

KVET’s “The Morning Kickoff” Expands to Three Hours

iHeartMedia sports talker KVET, Austin “1300 The Zone” expands the morning drive show by and hour, to have “The Morning Kickoff” imgwith Mike Hardge and Mark Henry air from 6:00 am to 9:00 am. Station program director Bryan Erickson says, “With the 2026 college football season just around the corner, this move gives Longhorn fans another hour of the in-depth analysis, big-name interviews and passionate discussion they’ve come to expect from Hardge and Henry.”