Industry News

Sean Hannity’s DeSantis vs Newsom Debate Averages 4.75 Million Viewers

The FOX News ChannelDeSantis vs. Newsom: The Great Red vs. Blue State Debate” show that was aired last week was the second most-watched program in linear television, averaging a total of 4.75im million viewers, according to data from Nielsen Media Research. The Sean Hannity-hosted program pulled in 742,000 viewers in the 25-54 demo, which FNC says represented nearly 73% of the cable news share in total viewers and 77% of the cable news share in the key demo. Additionally, the Hannity-hosted post-debate show earned 3.4 million total viewers and 541,000 in the A25-54 demo.

Industry News

Cumulus/Signal Hill Release Podcast Download – Fall 2023 Report

Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Fall 2023 Report that looks at the latest podcast audience trends. Some of the findings include: 1) Podcast consumers continue to embrace YouTube as the number one podcast platform, especially with podcast discovery;im 2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and Spotify have been growing among podcast newcomers at the expense of Apple Podcasts; 4) More than half of the weekly YouTube podcast audience say they have listened to the same podcasts in another place; and 5) Podcast consumers who watch video podcasts often have eyes on the screen. More than 6 in 10 look at the screen at least some of the time, even during ads. Since October 2021, podcast watchers have been increasing their time spent with eyes on the screen. See more about the study here.

Industry News

TALKERS News Notes

Paramount’s CBS Audio Network and Skyview Networks announce a multi-year renewal of their distribution and network audio sales partnership. Skyview president and CEO Steve Jones comments, “I’m excited that CBS and Skyview are actively exploring additional news and entertainment content for audio consumers. By working closely together, we will increase revenue, enhance listener engagement, and expand our dominant position within the audio space.”

SiriusXM announces that electric vehicle manufacturer Rivian offer SiriusXM’s service in new and existing Rivian R1T and R1S models in the U.S. in 2024. Upon launch next year, all new and existing Rivian owners will be able to opt in and activate a three-month SiriusXM trial subscription directly on their vehicle’s center display.

Industry News

Top News/Talk Media Stories Over the Weekend

Israel resumes war against Hamas; the 2024 presidential race; the U.S. economy and dissatisfaction with Bidenomics; the NewsomDeSantis debate aftermath; Trump legal battles; George Santos expelled from Congress; US shoots down Iran-backed drones over Red Sea; and SCOTUS to hear Sackler opioid case were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Mike Hulvey to Take Over for Erica Farber at RAB

The RAB announces that Mike Hulvey – CEO of Neuhoff Media – is named the new president and CEO of the organization, assuming the role from Erica Farber, effective April 1. The news was announced by RAB board chair and Connoisseur Media CEO and founder Jeff Warshaw. Farber, who has led the RAB for the past 12 years, “decided it is time to step down and pursue other interestsim including continuing to participate in RAB’s Rising Through the Ranks leadership development training and National Radio Talent System, a wholly owned subsidiary of the organization.” The organization goes on to say, “Under Farber’s stewardship, the RAB has reshaped the organization into a full-service integrated membership, business development and training concern as well as forged strong relationships within the advertising marketplace. Additionally, she has diversified and re-invigorated its board of directors to ensure the future of the imtrade association.” Speaking about Hulvey, Warshaw says, “Mike is an excellent selection with the relevant skills and expertise to lead the RAB. He has an impressive track record in corporate management and local radio expertise. In addition, as a past chair of the RAB he has a clear understanding of the organization and what the broadcast industry requires from RAB. He has a tremendous passion for the industry which will serve us all well.” Warshaw adds, “We thank Erica for her leadership over the past decade in helping to shape an organization that meets the needs of broadcasters today as well as for the future of the audio industry. She’s left an indelible imprint on the industry, and we can’t thank her enough for her commitment and passion to radio. It’s been an honor and a privilege to work with her.” Hulvey will work with Farber to ensure a smooth and successful transition during the next few months as her last day with the RAB will be April 30, 2024.

Industry News

Wexler to Serve as Interim CEO at Neuhoff Media

With the exit of president and CEO Mike Hulvery to take the leadership role at the RAB, Neuhoff Media announces that former Journal and Scripps broadcast executive and current leadership coach at Goodim Karma Brands, Steve Wexler, will serve as interim CEO and will begin working with the Neuhoff team in January. Julian Hickman and Makena Neuhoff, the Trustees for the Neuhoff family, say, “We thank Mike for his many contributions during his more than 30 years as part of Neuhoff Media. Under his leadership, Mike has advanced the family mission of great local radio. We wish Mike all the best in his new role at the RAB and are thrilled to welcome Steve Wexler as interim CEO.” Wexler comments, “I am thrilled for Mike and am honored to serve as interim CEO for this legendary company and look forward to working with the talented, committed team at Neuhoff during this transition.”

Industry News

Air Staff Cuts at KNBR, San Francisco

According to numerous reports from Bay Area media outlets, Cumulus Media’s sports talk KNBR, San Francisco has let go a number of staffers, including former programmer Lee Hammer, morning show personality Paul McCaffrey, evening host FP Santangelo, and some in the digital department.im McCaffrey has been co-host of the “Murph and Mac” show with Brian Murphy, who appears to still be employed with the station. The dismissal of Santangelo spells the end of the evening call-in show that’s been part of the station for the past 51 years. Station program director Adam Copeland– who also co-hosts the afternoon show with Tom Tolbert – said on the program, “It’s been a really difficult day. I love this building, I love this station, I love working with you, Tom, and I’ve listened to you for years. I love a lot of people. I love the guys we let go of today. I’m looking forward to the future, but I really think we need to tip our cap and applaud the work that those guys have done.” Read the SFGate piece here.

Industry News

“Goldy” Retires from WFNC, Fayetteville, North Carolina

Today (12/1) was the last day on Cumulus Media’s news/talk WFNC-AM, Fayetteville, North Carolina for Jeff “Goldy” Goldberg. He closed out his 45-year radio career – the last 18 years of which haveim been spent at WFNC – with a special broadcast of “Good Morning Fayetteville” called, “Goldy’s Last Hurrah.” He tells Bill Kirby Jr. at CityViewNC, “Since I announced my retirement a few weeks ago, the outpouring of love and the good wishes from not only my listeners here in Fayetteville, but my listeners in Washington D.C., has been overwhelming. It has been a privilege and a joy to live out my dream for these last 45 years, and to have a second chapter like the one I’ve had here in Fayetteville exceeded my wildest dreams.”

Industry Views

Welcome to No Brand Land!

imConsultant Gary Begin of Sound Advantage Media writes today in a piece for TALKERS magazine in which he says that quite often there is a disconnect between the brand of a radio station and the brand-supporting messages that the sales staff is presenting to prospects. He says, “Experts in branding seem to be coming around to the idea that the power to make or break your brand-building effort lies not in the quality of your advertising but in the customer’s experience at the point of sale. In radio, that’s your over-the-air product and how your ad rep handles the advertiser.” He adds, “To navigate and successfully cross No Brand’s Land effectively, marketers must start by adapting brand message creation and delivery to today’s strategic sales processes.” He says there are two trends that will drive marketers’ efforts to create brand-supporting content that helps salespeople sell.” Read about them in his column here.

Industry News

Round Three of November PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s November 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media news/talk KXL-FM is flat with a 6.9 share (weekly, 6+ AQH share) but rises to the #2 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips one-tenth to a 1.6 share and remains ranked #21. In San Antonio, iHeartMedia news/talk WOAI adds three-tenths to finish with a 3.1 share but falls back to the #14 rank, while Alpha Media’s news/talk KTSA declines four-tenths to a 2.2 share and slips to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM loses eight-tenths and wraps the survey with a 6.1 share that leaves it ranked #4, while iHeartMedia news/talk KNRS-AM/FM rises a full share to a 3.9 share and leaps to the #9 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

TALKERS News Notes

As reported by Erich Richter in the New York Post, ESPN and SiriusXM sports media personality Chris “Mad Dog” Russo admits to losing somewhere between $50,000 and $100,000 in a five-leg parlay on NFL football last weekend. Russo and fellow ESPN personalities Molly Qerim, Marcus Spears, and Stephen A. Smith on “First Take” on November 29. Read the Post piece here.

SiriusXM and Major League Baseball announce today a five-year extension of their broadcasting agreement. SiriusXM has teamed up with MLB to deliver games to fans around the country since 2005 and will continue to air live play-by-play of every regular season and postseason MLB game, as well as select spring training and Spanish-language game broadcasts, through the 2028 season. SiriusXM will also continue to produce the exclusive MLB Network Radio channel.

Industry News

Top News/Talk Media Stories for Week of November 27 – December 1

The release of numerous Hamas hostages in exchange for Palestinian prisoners was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the global rise in anti-Semitism and the protests against Israel’s war against Hamas, followed by the death of Henry Kissinger at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Audacy’s “Radio Libre 790” Names Brand Manager and Unveils Local Shows

Audacy’s Spanish language news/talk outlet in Miami names Miguel ‘Mijo’ Irizarry brand manager for the station as it unveils three new local shows. Irizarry is responsible for WAXY-AM Radio Libre 790’s content strategy, talent, operations and branding. Audacy regional president Claudia Menegus states,im “Mijo’s extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of ‘Radio Libre.’ He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience.” The three new shows include “Despierta Miami” with host Eli Escobar airing from 6:00 am to 10:00 am. She most recently served with the company’s hot AC KHMX-FM, Houston. New to middays is “En este Pais” hosted by Lourdes Ubieta airing from 11:00 am to 2:00 pm. In afternoon drive is “El Show de Jorge Bonilla,” airing from 2:00 pm to 6:00 pm. Bonilla has written for FOX News, Newsmax, The Blaze, The Daily Wire, Breitbart and many more conservative news outlets.

Industry News

Round Two of November PPMs Released

imThe second of four rounds of ratings information from Nielsen Audio’s November PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period ran from October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is up six-tenths for a 4.6 share (weekly, 6+ AQH share) finish that lifts it to the #6 rank, while Hubbard Broadcasting’s all-news WTOP-FM declines seven-tenths to a 7.4 share as it falls to the #3 rank after 10 months at #2. In Seattle, Bonneville’s news/talk KIRO-FM adds half a share to finish with a 4.7 share that lifts it to the #6 rank, while Lotus Communications’ all-news KNWN-AM/FM rises four-tenths for a 2.6 share good for the #18 rank. In Phoenix, iHeartMedia news/talk KFYI falls seven-tenths to a 3.3 share that leaves it ranked #11, while Bonneville’s news/talk KTAR-FM tacks on three-tenths for a 2.7 share finish that lifts it to the #14 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Cumulus Podcast Network Contracts with Barometer for Brand Safety & Suitability

Cumulus Media announces its Cumulus Podcast Network is now providing brand suitability and safety measurement through Barometer, which provides brand-suitability measurement and contextual targeting unique to the podcast space. Cumulus says that this allows marketers and media agencies toim be able to review podcasts to ensure they meet their brand’s safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaigns to ensure their standards are being upheld. Westwood One SVP, sales and digital partnerships David Cohn comments, “We are proud to provide Barometer’s transparency and accountability to the marketplace. Brand marketers now represent 61% of U.S. podcast revenue. Advertisers deserve a brand-suitability solution that is designed for the unique attributes of podcast content rather than the legacy systems that were designed for display and online video.”

Industry News

TALKERS News Notes

Talkers Books, the book publishing arm of TALKERS, celebrates the first anniversary of the release of one of its most successful titles, From Immigrant to Public Intellectual: An American Story (Talkersim Books, 2022) by Dr. Murray Sabrin. The book has been an Amazon bestseller and a popular vehicle sparking conversations on political news/talk shows across America. Its author, Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of NJ. Dr. Sabrin – a prolific author – is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications as well as being a prolific guest and “go-to” resource on hundreds of radio and TV talk shows and podcasts. According to publisher Michael Harrison, who wrote the book’s provocative foreword, “From Immigrant to Public Intellectual is a truly American story about an immigrant child’s rise from humble beginnings to forge a stellar career as an educator, author, candidate, and media influencer. Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century of changing times. Talk show hosts have been tapping into this articulate scholar’s knowledge and views for more than three decades since his impressive third-party showing as the Libertarian candidate for Governor of New Jersey in 1997.” To learn more about Dr. Murray Sabrin please visit murraysabrin.com and murraysabrin.substack.com.

SiriusXM’s Megyn Kelly will host a special live edition of her program on December 6 at 10:15 pm ET immediately following the “NewsNation” Republican Primary Debate. SiriusXM’s Triumph channel will also carry the debate live.

New York-based software firm Aiir Inc announces the addition of five news staffers. They include Paul Carlin and Phil Ray who join the customer support team in the UK. Phil Hannon joins Aiir’s team in North America, as does Chase Daniels, who has been serving as Bold Gold Media’s director of programming. Additionally, Alex Watson assumes the newly created position of customer experience specialist.

Edison Research’s Top 10 Findings of 2023 will be unveiled in a 30-minute webinar on December 13 at 2:00 pm ET. Edison says the list-worthy findings on audio, podcasts, radio, exit polls and more from its custom research and syndicated datasets will be presented by many of the researchers who worked on the studies.

Industry News

Yesterday’s (11/29) Top News/Talk Media Stories

The release of more hostages and the extended truce between Israel and Hamas; Henry Kissinger dies at 100; the 2024 presidential race; former President Donald Trump’s legal battles; tonight’s Gavin NewsomRon DeSantis debate moderated by FOX’s Sean Hannity; the UN’s COP28 climate summit in Dubai; Elon Musk’s anti-Semitic tweets and X’s loss of advertisers; the scheduled vote to oust George Santos from the House were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

TRUE CRIME: What Would You Do?

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.

Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.

Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.

Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.

Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby?  No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.

Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness! 

Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.

How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?

Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.

Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.

Industry News

Bonneville Denver Names Amanda Brown PD for “104.3 The Fan”

Bonneville Denver names Amanda Brown program director for sports talk KKFN-FM “Denver Sports 104.3 The Fan.” Brown served with ESPN Radio for the past 20 years, most recently as PD of KSPN,im Los Angeles. She takes over for Raj Sharan, who exits the station after four-and-a-half years. Bonneville Denver SVP and market manager Katie Reid says, “We are thrilled to welcome Amanda to the Bonneville family. She brings an extensive amount of experience, knowledge, and leadership to our team. Her understanding of the evolving sports landscape, and tremendous passion for digital media embodies everything we strive for at Denver Sports and on 104.3 The Fan.” Brown begins her new gig on December 4.

Industry News

Round One of November PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s November PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The November 2023 survey covered October 12 – November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC dips one-tenth for a 3.0 share finish and remains ranked #11, while iHeartMedia’s news/talk WOR adds one-tenth to finish with a 1.3 share and rises to the #22 rank. In Los Angeles, iHeartMedia’s news/talk KFI rises six-tenths to a 5.1 share that lifts it to the #4 rank. In Chicago, Nexstar Media’s news/talk WGN falls two-tenths to a 3.4 share good for the #10 rank, while Cumulus Media’s news/talk WLS-AM is steady at a 1.5 share but rises one notch to the #23 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

PodcastOne Announces Deal to Offer Songs and Sounds for Podcasts

PodcastOne announces the integration of SourceAudio’s music licensing service, PodcastMusic.com. The company says, “This partnership revolutionizes podcasting, offering personalized and efficient tools for podcasters to discover and select sound designs seamlessly aligned with their shows. Byim incorporating SourceAudio’s cutting-edge AI technology to access top-tier movie and TV music catalogs of 1.2 million songs, PodcastOne aims to elevate the creative quality of their podcasts, providing audiences with an immersive and iconic audio experience.” PodcastOne co-founder and president Kit Gray states, “This partnership marks a significant leap forward in our commitment to delivering an unparalleled podcasting experience. By leveraging SourceAudio’s AI technology, we are empowering our podcasters to discover audio elements that resonate with the essence of their shows, creating a more engaging and immersive listening experience.”

Industry News

TALKERS News Notes

Actress Shannen Doherty teams up with iHeartPodcasts for her podcast, “Let’s Be Clear.” A press release says, “Shannen Doherty will open up like never before in her new live memoir podcast. ‘Let’s Be Clear’ promises to be a raw and candid exploration of Shannen’s personal journey covering everything from her TV and film credits to her stage four cancer battle, friendships, divorces and more. The podcast will also provide a platform for Shannen to share her life experience, the strength that carried her through difficult times, and her hopes and dreams for the future.”

FOX News Audio debuts a new weekly podcast hosted by FOX News correspondent Benjamin Hall called, “Searching for Heroes with Benjamin Hall.” The podcast highlights inspiring stories of community and compassion, while providing a voice to America’s unsung heroes. The first episode features a look back at the catastrophic injuries Hall sustained while covering the war in Ukraine and the extraordinary efforts that aided his road to recovery. While news gathering in Ukraine in March of 2022, Hall’s car was hit by a projectile missile, leaving him with one working limb and tragically taking the lives of his colleagues, FOX News photojournalist Pierre Zakrzewski and Ukrainian journalist Oleksandra Kuvshynova. Since the attack, Hall has been inspired by the incredible efforts of everyday heroes similar to those who went above and beyond to help him throughout his arduous journey of recovery.

Industry News

MIW Announces 2023 Mildred Carter Mentoring Class

Mentoring and Inspiring Women in Radio, Inc introduces the MIW Mildred Carter Mentoring Program’s Class of 2023. Now in its 22nd year, this enriching opportunity matches up-and-comingim women in radio with female professionals recognized as leaders in all aspects of the industry. The 2023 class is comprised of broadcast professionals Rosanna Cole, regional traffic manager, Townsquare Media; Caleigh Fisher, director of teammate experience, Good Karma Brands; Kristi Nguyen, director, digital sales & campaign management, Audacy; and Jade Springart, WRIF-FM program director, Beasley Media Group.

Industry News

Yesterday’s (11/28) Top News/Talk Media Stories

The return of Hamas hostages and the pause in Israel-Hamas hostilities; the 2024 presidential race and Nikki Haley earns Koch network cash; former President Donald Trump’s legal battles; Thursday’s Gavin NewsomRon DeSantis debate; Liz Cheney’s new book; a surging respiratory illness in China; Hunter Biden to testify before House Oversight Committee; the efforts to oust George Santos from Congress; and Rosalynn Carter’s funeral were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WWO: Studies Show AM/FM and Tax Prep Services a Good Match

The latest blog post from the Cumulus Media | Westwood One’s Audio Active Group contains data from five studies that indicate AM/FM radio is a good medium to advertise tax preparation services. Some of the findings include: 1) AM/FM radio is an ideal medium for the tax preparation category: Heavyim AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. See the blog post here.

Industry News

“New Jersey 101.5” and Bill Spadea Partner to Expand Common Ground Podcast

Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5” and morning drive host Bill Spadea announce a new partnership that will allow the “Common Ground with Bill Spadea” podcast to reach more viewers throughout the state. The new program will be titled “New Jersey 101.5 presentsim Common Ground with Bill Spadea” and will feature live episodes of the podcast on location from towns, landmarks and businesses across New Jersey. The station says the deal will give Spadea the resources to focus on hard-hitting conversation and longer form interviews with leaders from New Jersey (and beyond). Spadea adds, “This partnership is the next step in the great success of our morning show, which has seen ratings skyrocket in recent years. We’re excited to be bringing multiple remote podcasts to our audience every month and look forward to seeing everyone on the trail!”

Industry News

TALKERS News Notes

“The Patriot” is coming to Houston. TALKERS magazine sources indicate that a new conservative news/talk station with a strong, market-wide signal will debut in Houston on or shortly after January 1, 2024. It will feature new, local morning and afternoon drive shows and an array of syndicated personalities including Rob CarsonTodd Starnes, Rich ValdesChris Plante, and Wendy Bell. Confirmation to come. In the meantime, for more information contact: Steve@Lapcomventures.com

Jordan Schlansky rises from Conan O’Brien’s associate producer (with “various duties”) to his co-host – with the launch of “The Conan and Jordan Show” on SiriusXM’s Conan O’Brien Radio channel. SXM says, “Conan and Jordan will explore their strange relationship and get to know each other even better during their radio series. In the debut episode, the pair delved into Jordan’s favorite band, Rush, and his pronunciation of Socrates, among other topics. Plus, they spoke with several callers live on air.”

In conjunction with today’s national Giving Tuesday, the Broadcasters Foundation of America is asking radio and television professionals to consider a tax-deductible donation that will help their colleagues in need. The BFoA, a 501c3 charity, provides financial assistance to people in radio or television who are in need due to a debilitating disease, accident, or disaster. BFoA president Tim McCarthy comments, “Giving Tuesday is a perfect day to think of our colleagues who have fallen on challenging times. Every week we receive more requests for aid, and we cannot turn our backs on our hard-working colleagues who life has dealt a difficult hand, leaving them in need of our help.” Find out more about how to give here.

Audacy Dallas raised over $88,000 for the My Possibilities charity that serves adults with disabilities such as Down Syndrome, Autism, Asperger’s, Prader-Willi, head injuries and more, as part of 105.3 The Fan’s 13th annual Piece-A-Thon. On November 22, midday show “K&C Masterpiece” co-hosts Kevin Hageland, Cory Mageors, and Mike Bacsik took over the station’s airwaves from 5:30 am to 7:00 pm and welcomed special guests that included Dallas Cowboys EVP and chief brand officer Charlotte Jones, Dallas Stars Foundation president Marty Turco, former Texas Rangers pitcher Derek Holland, and more.

Industry News

30th Annual Mayflower Marathon Raises Record Sum for Charity

im

The morning duo Bax & Nagle – Mike Baxendale (right) and Steve Nagle (left) – on Saga Communications’ WAQY-FM, Springfield, Massachusetts “Rock 102” headlined the station’s 30th Annual Mayflower Marathon broadcast event that benefits Springfield Open Pantry. The 52-hour broadcast marathon was held at MGM Springfield casino and raised a record $234,733, which is $55,000 more than last year’s event.

Industry News

NYC Reporter Pablo Guzman Dies

The New York Post reports that legendary New York City reporter Pablo Guzman died Sunday (11/26) at 73. Over the past 30 years, Guzman covered crime, politics, and the historic evolution of the city. He most recently worked as a senior correspondent for CBS. He worked at WNEW-TV starting in 1984, moved to WNBC-TV in 1992, and then to WCBS-TV.Read the Post obit here.

Industry News

Yesterday’s (11/27) Top News/Talk Media Stories

The Israel-Hamas truce and the release of hostages; the rise of anti-Semitism and the shooting of three Palestinian students in Vermont; President Joe Biden to skip COP28 climate summit; former cop Derek Chauvin stabbed in prison; UN report urges the West to reduce meat consumption; the 2024 presidential race; former President Donald Trump’s legal battles; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Coffee Talk

By Steve Lapa
Lapcom Communications Corp
President

imHave you tried the $7 cup of coffee at Starbucks?

A recent visit to my neighborhood location was an eye-opener. The demographics were broader than a trip to Disneyland. The service was average, as the baristas gave a hearty Moe’s welcome shoutout, heads down cranking out the orders.

A recent study showed 63% of millennial coffee drinkers are good with that $7 price because the coffee experience made them feel good. I was wowed at the acceptance of the price point. If the average consumer goes to Starbucks 16 times a month, that is over $100 a month on coffee. No wonder there more than 16,000 locations in the U.S. We just can’t get enough!

Yes, I am a student of successful marketing no matter what the product or service is. Tide, Starbucks, iPhone – what is it about the product that drives the value proposition? Quality? My gym socks do just as well in the less expensive laundry detergent. Dependability? My iPhone needs rebooting more than I would like to admit. Consistency? Ever taste Pike Place when it is from the bottom of the canister? No product or service is flawless, yet we consistently pay more for some over others. Is it marketing, packaging, or genuine performance? A little of everything.

Let us connect to our sales world.

1) There is no shortage of Tide. Yet it is still the most expensive brand on most supermarket and big box store shelves. Consumers have paid a premium for nearly 80 years because we trust the product. And therein lies the lesson for talk radio sellers. The trust your audience has in your on-air hosts is hard-earned equity reinforced every day.

2) The sit-down experience and service in a Starbucks is unique. From Manhattan to Carmel, California, locally owned coffee shops try, and some may succeed but the overall sit-down experience and service at Starbucks is consistently high-quality, meeting our expectations no matter where you are and so price barriers come down. Lesson #2 for sellers. Is your buyer-seller exchange always at a consistent important level no matter how close your relationship with your advertiser? Even when business is down?

3) There is no way to Google that answer. Put yourself in the shoes of your advertiser, especially a first-time advertiser when the wrong copy runs, an invoice is incorrect, or another issue comes up. Is it quick and easy to resolve a discrepancy? Will you invest the time and patience to ease the process?

Our talk radio business rarely integrates intangibles when it comes to pricing. Competitive, efficiencies and demand traditionally drive pricing. Yet the talk radio personalities are the ones with all the intangibles. From political influencers and offering emergency weather information to life changing news storylines that need interpretation to become more acceptable. Yet through it all, we are still the $1 cup of coffee.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

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iHeartMedia Expects $100 Million in Proceeds from BMI Deal

iHeartMedia, Inc announces that in connection with the previously announced acquisition of Broadcast Music, Inc (BMI) to a shareholder group led by New Mountain Capital, LLC, it expects to receiveim approximately $100 million of proceeds related to its equity interest in BMI, subject to approval of the transaction by BMI shareholders and customary regulatory approvals. iHeartMedia says it plans to use the proceeds for general corporate purposes, which may include the repayment of debt. The transaction is expected to close by the end of Q1 2024.